Weekly Marketing and Advertising News: Avocados from Mexico Personalized Website; Smirnoff and SideBarre; Instagram Live Room; Pepsi Driftwell
Happy Friday! Welcome to another weekly news update. Friday's episode on The Radcast covers weekly marketing and advertising topics that keep you in the know. Host Ryan Alford and producer Reiley Clark, break down the following topics:
1. Avocados from Mexico loyalty program, personalized website experience, and more.
2. Smirnoff and SideBarre match up, giving introductory courses to barre sessions and mixology tips with Smirnoff's special flavors.
3. Instagram Live Rooms and how to leverage this opportunity for your brand.
4. Pepsi's Driftwell drink; instant relaxation is a sip away.
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You're listening to the latest Radcast News update. Here's Ryan and Riley. Hey guys, what's up? Welcome to the latest edition of the Radcast News. It's Friday, March 12th, 2021. And we're brought to you as always live in the Radcast studios in the beautiful Greenville South Carolina here at the home of Radical, one of the South's fastest growing digital agencies in the place we call home. Welcome to the show. As always, my host, Riley Clark. Co-host. I'll give myself some credit here. You are the host. Do you want the host of the Radcast? Oh, whatever. Whatever. We're hosting in... You're the hostess with the most this though. Obviously. Obviously. I'm over here with a huge game. The host with the most. Exactly, exactly. No, but it's good week and it's almost Saint Patrick's Day. It is almost... NCAA bracket tournament time. I feel like I needed a special voice for that. We can see where our power is at. That comes from the old Mike and Mike in the morning. If anyone's listening, listen to Mike and Mike in the morning. I missed that show. Mike, Goliak and Mike. Something else. I think I actually the bigger one. Mike, I'm blanking. Anyway, they did a sheet of integrity. Where you fill out the bracket, your sheet. Anyway. NCAA bracket time. Excited. I've been so behind this. I've never watched basketball. I just like the basketball tournament. I love basketball in general, but the NCAA tournament time is... How do you know what you're going to... Oh, I totally just make it up. Especially now not watching that many games. I know ACC basketball being a Clemson fan and watching a handful of games here and there. But, you know, I catch a few games like I watched earlier today, and ACC tournaments on and stuff like that. Nice, nice, nice. But it's good. Yeah, it's been warm though. Yes, it is warming up here at G Vegas. It's been feeling good. It's good for my soul. It's good for the soul. Yes. All the good sunshine. I don't like the 70-30. 70-48. Yeah. 65-22. When does it start just staying at 70? You're... Plus. About three weeks. Three, okay, okay. We're not far. Good to know, good to know. Spring is here though. Yes. And it's been a good week at Radical. We've been busy as we always are. Do we ever say we're not busy? Because I don't know. It just doesn't exist. I kind of like it's like the talk track. Oh, we are busy this week. Yes, we were. Yes, yes, are. Good week. Always. Yes. Yes, cue busy. We could just tee it up on the talk track. It's our new soundboard. If we get one, we'll be like... It's hit the part where we say we're busy. Yeah, exactly. I'll try a little something here. Yeah, there we go. Okay, we got it. It's coming through the video. So you'll see it eventually. Yes. We are busy. Yes. It's been a good week. And I hope everyone enjoyed Tuesday's episode release. Yes. Yes. That was an awesome episode. And we'll have another one coming out obviously next Tuesday. But this is a really cool group too. They are a transportation application software company based out of Toronto, Canada. And really cool software. And it's interesting. I think it's going to start trickling into the US. It hasn't already. It's beginning to. So that's going to be a cool process. And you'll like that episode. Innovation. Innovation. So this week we had no assumes. And next week we have... Hop in tech. Our hop in tech guys from Canada. Cool guys. Good concept. Green concept. Using existing infrastructure. I love it. And it was a very good episode. And I think you'll enjoy it. Definitely a business-y episode about scaling and business and all that stuff. And funny enough, I would know a message to me before we came here to record. I love Noah. Come on, my favorite people. He's awesome. He's awesome. To another adventure. And we're talking with him about coming to one of our GVO hustle events. If you're in the Greenville area, there will be announcements soon. Yes. About our April GVO hustle event. This is a networking collaboration community. And any other C word that I could come up with. We bring together the best, the brightest, the coolest, the movers, the shakers, the money makers of Greenville to get together. And network and, you know, have a good time. Talk about topics and events. And it's a learning session while meeting people. And we lob in a few cocktails. And we call it GVO hustle. Exactly. It's a fun time. I'm excited for it. It'll be my first one. It'll be your first one. Yeah, I know. Your first time. I'm excited. I'm very excited. And it'll be even cooler. You know, no. It'll be out on the porch. We have a huge porch area. Even with the COVID numbers shrinking will still be socially distant and responsible as we can be. Absolutely. And, but luckily, our good friend Noah will probably be here. More details to be released. But be marking and looking at your calendars for late April. If you're in the Greenville area, if you're not in the Greenville area, and you just want to make a trip to meet some hell of a fine, good people, there would be a good time to do that. Absolutely. It'd be a super fun, good time to do that. And also another news this week. I mean, this week was on Monday. It was International Women's Day and just acknowledging everything that, you know, women are doing in the workforce or just in general about life. So do you women that are listening to our podcast? You know, we love you. Appreciate you. And especially this week and especially this month. So it's awesome. Woman to woman. We got this. But it was really cool to see. If you haven't seen this news, it's definitely interesting. Bumble CEO Whitney. I want to make sure I say her name right. Whitney Wolfherd. First of all, cool name. She is the youngest female self-made billionaire after taking the company public. So that's super cool thing, super exciting. And just love seeing that innovation come. I mean, she co-founded Tinder and then eventually came to Bumble and created this amazing space. So that's just really cool and props to her and awesome to just kind of highlight that. Absolutely. Absolutely. You know, it's hard. I see these things and it's like it's so far like out of my periphery. I'm not a woman obviously. But I like to you like to think you've come so far that like I mean, you don't even I don't you know, look through that lens of I just try to work and hang around and be with and hire you to the best people no matter what. But but when you reflect on back and you look back at what hasn't always been this way. Right. Yeah. It makes you appreciate that what has happened and was changed and we appreciate our women. Yeah. Yeah. It's cool. It's cool. Good to acknowledge and just support everyone. So it's just it's just nice to be able to have that space. But in the space of just like being supportive and feeling springy and everything, I am going to queue up our wine time. Yes. So our wine time, let's do a it's kind of a spring spring day. Friends, good food, chillin, obviously COVID responsible, distance still. But what kind of wine are you going for? It's more party atmosphere, not like food atmosphere, more kind of party, but springy. Yeah. So this is one that I thought about saving for summer. I was thinking because I knew it was, but it's it went too much in line because it has that summer spring feel. It actually being a guy that's drink wine for 20 plus years. And it kind of opened my eyes a couple years ago to this for idle. And because I'd never I've always been more red, 80% red, 20% other like I've talked about before. It's definitely had you know, it tasted types of wines, but this one kind of opened my eyes. This is actually a wine that Gary V started. It's called empathy wines. He's sold it to a to a broader market. He got bought by one of the bigger players, but he did sell it. But empathy wines rosé. Oh, rosé. We have a hair rosé. Yeah, rosé all day. To be dangerous. Yes. And you will be all the way. I've been there myself, I think a few times. That's right. But yes, so yes, rosé. This is so, look, I don't know. I get on here and I talk about wine and my friends think I'm like this connoisseur. And I am not like Mr. textbook knowledge wine person. I like wine. I buy wine. I save wine. I drink a lot of it. And I've had the pleasure and benefit of knowing people in it and all that. So I've learned, you know, what I've learned. But I'm not a connoisseur officially. I'm not a sommelier, you know, like I just know what I like and what I taste. And this was the first rosé that I had. It was in the summer of like 1718 when it first came out, whatever year that was. You know, I follow in catch. I don't, I'm not like this avid everyday Gary Vee guy. He kind of, I can kind of, some of his stuff kind of like it just wears me out a little bit. But I do respect what he's done in the marketing and business world. Absolutely. I respect the hell out of it. Yeah, yeah. And I tried the wine. So it's like, okay, he talked about it. He's a good salesman and I'm like rosé. I've been wanting to get into something else. So I only did it. It's chardonnay. Supposedly chardonnay, the grapes are left on a little bit longer. The red grapes. And thus it gives it the color. Instead of being a white, you know, all lighter colored wine. The grape cover stays on just a little bit longer. So it makes it that red color. But yeah, I had it ordered it. And I was like, damn, it was the first rosé that I had that wasn't too dry. Chardonnay just drives the hell out of my mouth. It's like, okay, it's supposed to be cold and wet. And like, it's a white wine. And chardonnay just sucks it out of my life. And so I was like, okay, I'm going to try this. He talked about it. And it was like super smooth. Didn't overly dry your mouth. Had that classic kind of rosé, you know, the little bit of the white in the red kind of flavor. But more towards white. Just really fresh, not fruity. But just really drinkable. Really? Dangerously drinkable. Like, I think I drink like two bottles that day with a couple people. Right between three of us though. Oh, yeah. Yeah. And it was, I think my wife and I, and we had some friends over. And it was like, we had like four bottles. And I think three of them were gone by the time the night was over. That's really neat. And I was like, man, that was really easy to drink. Nothing there. And one thing that makes it easier than standard red wine is, you know, it's cooler. We kept it, you know, chilled. And so I don't like this goes down easier. But really smooth, really kind of turned me on to rosé. I haven't tried different ones, but I still kind of come back to it. Yeah. It is a really made, really well made. And definitely a good spring-ish summer party wine. Nice, okay. You know, affordable, $15, $20, maybe, you know, in bulk can be bought for less. But somewhere around there, which for a really good rosé is a good price. So totally approachable on the value point. And as much as it annoyed me a little bit just being like Gary Vee's thing. I don't hate on them, but I was just kind of like, I'm going to be that guy ordering Gary Vee's wine. But damn, it was good. He wasn't a bullshitting. Well, that's good. That's what hats off to Gary and made some money selling that whole operation. But really good rosé. And definitely when I would recommend for anyone looking for a good spring party wine. No, it's nice, nice, nice. Okay. So is empathy? Empathy wines, rosé. Empathy wines, rosé. Okay. Note it, note it. Nice. Here's Riley with the news. Here is the Radcast News. Okay. Are weekly news, marketing and advertising headlines. You're not going to want to miss our first one. This is super fun. Smurn off is partnering with sidebar in an effort to bring more. It's just this thing we've seen over and over again in recent news. This cross industry collaboration, partnering together, bringing a different kind of experiential marketing experience. And I think this is really cool. So essentially they have four dates that they'll be doing this class. And then they'll be doing a cocktail making session afterwards with Smurn off. And the first one was last week, but there's three more that you still have an opportunity to hit. March 23rd and March 27th. So all the details are on Smurnoff.com, but 21 plus obviously. So a couple of things here. Interesting play. You know, sidebar being, you know, if you follow fitness and you follow anything, everything's moved online. It's coaching and training online. So sidebar I think is primarily, if not all, I don't know everything about their history, but primarily online, you know, bar classes and stuff. I don't know if you have to have a bar at home. Like I've never been, I'm a, I'm a, I'm a nimble 65260 myself. And so the bar has never kind of been my thing, you know, but having seen the classes a few years ago, I kind of envision myself like, you know, balancing and holding my leg up and not doing so well. But, but nonetheless, the, so the notion of this, sometimes that we have these fitness discussions and I'm like, yeah, I can get in that. Oh, yeah. This one came up. You probably brought it on the news segment. I'm like, this is a cool brand play. A lot of, a lot of angles here. And I like the integration, but damn, that bar stuff just not sound interesting. Have you got a bar class? Oh, honestly, no. Okay. Okay. Is it based off of, you know, the, what dances it like the, is there a certain dance that the bar is for? I can tell you. I'm a yoga girl. So I, the Zoom fun things like that. I'm like, you know, I just think it's, I think it's interesting because I like, I like how it's bringing together just working on your personal, your personal self, your health and your wellness, but also like you can also have a little fun afterwards. And I like the, you know, the mixing part. I mean, how you don't want to know how to make a nice ball. Well, that's become all the rage. Like a lot of the clients that we work in do like, you know, they're, they're looking for ways to like have events and like premiums for the clients and stuff. So the, the sending people, the cocktail mix in the mail, the bar, there's name for this that I'm not remembering, but like bar in a box or whatever. Yeah. Hey, there's a name. If that doesn't exist, it should. Right. But that's been all the rage for like ways to, you know, how do you, you want people to come watch your event that you need to give them a break in between like listening to boring speakers? Yeah. Hey, or make your cocktail while you listen to Jim. You all want to drink two of them. Right, right. I also think it's cool. They have different speakers and different, basically, introductory, introductory sessions for this, but they have different mentors coming into the space, which I think is. You know, make it really interesting. It's a few drink, the five drinks before. Before it even happened before the bar. Record yourself before and after during this. We're not far. Yes. Yeah, but good, good topic and, you know, it looks fun. Definitely. I kind of, I'm curious though. I do want to check it out. Because like if I'm also doing it in the comfort of my own home, then like, okay. Yeah, why not? No one has to watch me too. No. But yeah. But the next topic I'm very excited about because, you know, we're bringing back Avocados for Mexico again as another topic. But, you know, it's just necessary. Because they are bringing in and talk about experience. Good. You're going to say something. Today's podcast brought to you by Avocados from Mexico. Dude, call me. Avocados from Mexico. Sponsored. No, I'm just kidding. I think Riley's hungry when she's putting together our news list. When I tell you, I eat an avocado a day if not two or three. Sometimes it's, it's, it's on. They've stuck onto the list at least four times in the last two months. I think I might be a little biased, but anyway. Yeah. Hey, you get your line. I get my Avocados, you know. Avocados too. So I'm fine with it. Yeah. CCC. And you're even going to love this too because they have their own merchandise embedded in this. Oh, I went to the website. I like it. I'm digging it. It's so cool. So basically it's this whole integrated experience and they create content and they give you content based on how you're interacting with the website. Like, this is the future, right? You've been talking about this. And so you have to log in. But it's, look, this is all the rage personalized web experiences based on, you know, both your behavior on the site using, you know, your data in a good way. And you kind of kind of self-selecting your navigate your journey away because, you know, historically it's a very website to very static experience. You're clicking on this. You're doing that and it doesn't change user to user. And with Avocados from Mexico, they're bringing in both AR and personalization and making it really cool. They've got video, I couldn't believe the, the amount of content that they've put on the site, the quality of the content. It must be so on the level of some Avocados is all I'm saying. Yeah. It's because of me. Yeah, they are. You've got stock in them. Um, but, uh, it's actually where I have the best rest of my stock. No, I love the website, very cool, very dynamic. Uh, really, I didn't get a chance to completely personalize the journey, which I'm going to do. I'm going to do it too. Really, it was fascinating. But just the, just the plethora of content and the overall experience. And you could just tell they've got a really great team behind this and it's well thought out. And who knows how many, uh, angles you can take the Avocados, because it felt like even like many little soap operas and stuff. Like, like, old stories. Yeah. Like, I have a great content team. I'll look just beautifully shot. I know. And loyalty programs for Avocados. Oh, yeah. Okay. Yeah, no kidding. But, you know, it's like, but one thing I don't know is Avocados. Like when you go to the store, I've noticed now the marketing's working. Sometimes you see the Avocados from Mexico. But then there's always like, you know, was it hot? You know, Avocados is like a brand and like some of the generic grocery store kind. Like, I mean, have you had one? Is there a difference between Avocados from, they're all from Mexico, but the brand and like another one. I mean, I can't taste it. I mean, I don't notice a difference, but I need to do an avocado taste test. Okay. Avocados from Mexico. Say less. Push your arm. Say less, right? Okay. That's not gonna happen. That can happen. No, but I just think it's fine. And like I'm definitely, I think it's interesting the engagement. It's so simple. It's Avocados. But it's like, it's bigger than that, because it's also just playing into the trends and the notion of like, you can make anything personalized and you can make your avocado experience as personalized as you want. So I just think it's cool. Our next topic, and this just tells you the effects of things happening. It's a little phone call here. That's okay See we're busy. We're busy digital marketing agency. What can we say? You have to admire whoever is able to make it rent silence was on and it's still rain You never know You know agency here. You never know. They're gonna call no matter what they figured out how to turn my my silence off while while calling I'm swear to god. What? They're gonna get a hold of you one way or another No, but our next topic is Instagram. This just tells you the powerhouse that clubhouse and audio experiences are becoming Just engaging in this group live notion. So Instagram is doing Something very similar Instagram live rooms up to three people, but you can double up on the broadcast so you can essentially bring in a whole Another group and have this really nice podcast. Really cool. Um, what do you thoughts about this? It's cool. I was playing off of what you see with clubhouse and others I mean if you've been requesting this a lot because you know the one life's gotten huge And it's always been like a singular experience or one or two people I think and now up to four people It really opens the gate for what you can do the shows you types of shows and content you could produce Because you can have people you know with Covenant everything else you got people remote and all this so people wanting to do and share with more people in a You know, it's controlled because you know, you've got people in different locations But you can it's not the same as clubhouse where everybody can get in and you get the same number there's audio only So it's definitely a different kind of experience because you've got video and play It's interesting. I'm gonna go on a little bit of a sidebar So this all was feeling very familiar when clubhouse launched and I couldn't remember why but there was an app And I was an early adopter this was like in 2014 2015 Called blab BLAB it it went for like two years It took off like hotcakes the way clubhouse did I knew how it all felt familiar but blab was video The same exact concept as clubhouse, but with video So you would start a room and you would have a You could put as many people as on the stage as video and then a people could watch and come on and you could And you could it you could advance them on to the stage at the same way, but it was all video This is exactly what clubhouse is and I used it back in the day. I actually produced I drive On-demand podcast we had a part car. It was all about cars and I had a show on blab Anyway, so which struck me is like someone gonna start that app, but I think some of the Though the wonder of clubhouse is the audio only and you know It more people feel like they can get involved and not worry about what they look like they can do it from the car Do it from wherever right right you can essentially be brushing your teeth and just be in the room and then when you need to talk one second Okay, now I'm on like you know, but I think it opens up different show possibilities for Instagram It makes it adds more layers to the live aspect of the platform Versus just yourself and you know, I think you're gonna see good engagement from it It'll be interesting the concepts that kind of fall out from it. Is it gonna be? It's still a little bit and I heard someone I stole this from a guy It was like a blog article that I read so I didn't come up with this and I don't remember his name So he's not getting any credit, but I'm gonna at least acknowledge that I didn't come up with it This notion of setting a stage versus creating a hallway So it's still kind of a stage because you have kind of a show that you said if you go live with three people in this a stage Whereas a hallway is where dialogue happens naturally And kind of that's kind of what clubhouse was in the beginning and now it's becoming more of a stage And just like YouTube's a stage and Facebook's a stage and IGTV is a stage because you put the content there whether it's live or not and Hallways are where more natural conversation happens, and It's gonna be interesting finding the dynamic of Hallways versus stages, and I think that this is another stage, but I think Having the interaction that comes with more people because what happens is if you have one person live versus having four people live you bring in that much more audience and that much more interest And so it'll be interesting the type of engagement that you see within that and how that content gets Used and distributed and I don't know there's a lot of legs there But it strikes at interesting to me because like you know, we like real world application. We first saw it We're like, you know, well, we should do this right We should have a couple guests on them. We should do it like a radcast episode or you know engage with other people to do These kind of things and it does allow you that real-time opportunity to get engagement where You someone can trip on to you in the middle of Their Instagram scroll or feed or whatever Versus having to intentionally find you as the podcast You know, you got to be shopping for podcasts to find out You know someone refers or whatever Whereas this in the live structure it can be kind of stumbled upon event Which just changes the nature of the opportunity for engagement and And getting that kind of real-time feedback Yeah, no for sure for sure, but I think it'll be interesting to follow this So we'll we'll obviously be following it here and there are last topic for today Which this is such a cool thing and so this is not news news. It's this kind of was in development a couple months Pepsi has created a Sleep aid kind of relaxation DeStresser drink drift well and really cool product really pretty product by the way I definitely will be queuing it up here, but I like the concept and this goes into this bigger notion of Generation jinsy and millennials are going to social media and streaming more to unwind and this has become a statistic That more people and their recovery space have been noticing that's why a lot of People have been targeting more towards millennials when you're having these kinds of relaxation notions things like that And this just further proves that it's clearly been doing well and yeah, I mean I know you have a lot of thoughts on this. I'll let you just jump in Well, I mean it's it's it's funny how these things come like All it wants these trends that you're seeing and not that this is like brand new or by any means But you know like what we're seeing we had you know ed or excuse me um will I'm ed from whoop on whose fitness bands that I wear you know track recovery to You know call in selling a million dollars in cheats a month and new fabrics with fabrics that help you recover and Recovery is a gigantic business now people have realized the other side of diet exercise is the recovery aspect And it's not just jumping in the bag going to sleep It's like how do we use technology and all these advancements that we have For recovery as well exactly and so Pepsi's been smart. They fast-track this they it with this drink It's got you know a couple of amino acids and different things that help you online And go to sleep blackberry lavender flavor. There we go blackberry lavender the packaging is really cool And so they're playing in that trend and the reality is there is way too much screen time and people like you know Getting into their devices and spending time with covid people are losing track of time because like day and night It would come one you know if you're working from home and it doesn't you know you can kind of do What you need to do I think there's been a I'm sure sleep cycles are like completely off Especially in areas that have been locked down longer than others in South Carolina been fortunate to not have The extenuation of some of those lockdowns, but in other places they haven't been as fortunate and You know, I think that's thrown things off so Pepsi's really smart to play on this trend of recovery And this trend of you know utilizing Technology supplements and others to kind of assist In that unwinding process and so I think you're just going to see more and more and more is this opportunity in this market explodes In the recovery space and We will be helping tell this story because we do believe I believe in it is a huge part of Kind of the process for people to to live well I And so you're going to see us talk about it and bring on different people We're working on a group think tank Edition of ride cast in the recovery area. Yeah, and perhaps even bigger things So um it's a it's a but it's smart by Pepsi Play on the other side. It's kind of a detour for them They've got such a lifestyle brand. It's kind of the A little bit all in your face kind of wow now I think I look absolutely kind of the stuff they do with carty-b and like everybody else This is kind of like the softer side of it, but I think it's smart for them and I think If marketed properly that this product can do well just just keep it away from Kochy energy You're not gonna let this go I swear Oh my gosh. Well anyway that is our news for it today Yes, we appreciate everyone listening along or watching along on IG tv youtube etcetera you can search for the radcast just about anywhere now, and we are the number one on the list you little you get to do in your search bar the radcast you will come up with our YouTube page our website and all the latest on the radcast so you know where to find us and you know where to find me at Ryan offered on Instagram and the dot rad dot cast as well on Instagram and we really appreciate you for listening to our weekly news segment. We bring you the latest, the greatest, the newest marketing and advertising. We'll see you next time. Yo guys, what's up Ryan offered here. Thanks so much for listening really appreciated it. Do us a favor. If you've been enjoying the radcast, you need to share the word with a friend or anyone else. We really appreciate it and go leave us a review at Apple or Spotify. Do us a solid tell more people, leave us some reviews and hey, here's the best news of all. If you want to work with me directly, you want to get your business kicking ass and you want radical or myself involved, you can text me directly at 864 729 3680. Don't wait another minute. Let's get your business going 864 729 3680. We'll see you next time.