Weekly Marketing and Advertising News: Mark Zuckerberg's 'Metaverse'; Popeye's nugget launch campaign; Kanye finishing 'Donda' at Mercedez Benz Stadium; Pizza Hut Streetwear Collection

Right About Now - Legendary Business Advice

Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill with special guests Joey, Joe, and Sean recaps quasi-celebrity guests, discuss Google's advertising revenue, Dr. Diabolical’s Cliffhanger, today’s International Day of Friendship, and more... 

These are the following topics we hit in today's episode:

  • Welcome To Mark Zuckerberg’s “Metaverse” – Next Facebook Chapter Is An “Embodied Internet You Are Inside Of”
  • “We Come In Piece” - Popeyes calls truce to chicken sandwich wars with nugget launch campaign
  • Kanye is seriously finishing ‘DONDA’ at the Mercedes-Benz Stadium
  • Pizza Hut Launches Bold Streetwear Collection
  • If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

    [ Weekly Marketing and Advertising News: Facebook’s next chapter: Metaverse; Popeyes We Come In Piece campaign; Kanye finishing “DONDA” at the Mercedes-Benz Stadium; Pizza Hut Bold Streetwear Collection ]

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    2021-07-30 25 min Transcript

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    Transcript

     Dr. Diabolical's cliffhiker. I mean, it comes up these names, but
     Very well. You guys roll the coaster fans. I think they're taking a note from like Roblox the like
     Game where you have this completely like social life where you can interact with people
     They're just kind of expanding Facebook and Instagram. Yeah, I think no matter what I mean the day
     You know, it's a place better service than everybody's feel no matter how good
     I want to suffer through pop lies line
     For knock off chicken nuggets, man. I just never thought I'd actually see a line for pop-up
     You're listening to the rad cast if it's radical we cover it
     Here's your host Ryan allford
     Hey guys, what's up? It's Ryan allford welcome to the latest
     Radcast news is July 30th, 2021. It's Friday. I'm joined as always by mr
     Josh Hill. Oh, yes, brother put you on the spot there. Oh, it makes it up
     We can't have the same intro every time. I'm always ready. I always ready a few seconds late, though
     And you know what we have some special guests today my friends and
     They're providing both the the friendship relief, which we'll get to in a minute of an exactly what today is
     But also the com comedic relief Joey. Joe Sean. What's up brothers welcome to the show
     Sorry, I didn't want to you know oversell it or undersell it, but you know since it is and I'll just go right to it
     It's day of friendship national day of friendship international day of friendship. Did you know it?
     I don't hate them, but I don't love that
     Just enough just enough good enough the way we are
     Joey Joe and Sean are
     I don't know what what do you call yourselves? I don't I don't want to call you a comedic troop
     You know, whatever some of the funniest guys I know Joe and I go way back to
     High school high school Clemson, you know, we didn't do anything bad ever and just
     Okay, I built him out of jail a few times, but other than that, you know
     We won't talk about any stories
     But uh you could find them on tiktok on Instagram as Joey Joe and Sean and uh guys you guys are lighting it up
     And I was just like started watching like I know that guy Joe
     Went to high school in college with this kid like suddenly you guys are blowing up on tiktok
     I'm like all right. We're gonna get these guys in here on the radcast and helping out with some agency stuff
     Doing some skits doing some writing
     So uh, how did you guys actually come together though?
     It's a crazy story
     And so in 1985 my parents got married
     From that point on I was there
     I was uh not I was yeah, that's what you guys problems right? Yeah
     Yeah, the cafeteria you guys got married to cafeteria eastside high school. Yeah
     No
     Short story uh Sean and I met in LA and then I was making videos here and I met Joe from branded content for a gas station
     That I will not plug convenience store convenience store till they're paying us
     gas station convenience sure
     He didn't marketing for them and I was making videos and we got linked up
     And the rest is history now uh now playing multiple characters
     We try to have them on the news episode today
     You know Josh and I Josh is the I guess definitely the funny guy at the agency. He doesn't know it
     He may know it, but uh, he's the closet funny guy. He I bring him on and you know
     We'll be sitting here talking about something he'll say something and I'm like, you know and we'll go on
     I'll go home and Nicole will uh, they Josh is pretty funny
     Oh strong audience of one for Josh
     Give it our ratings keep increasing every time Josh is on uh, maybe it's uh, I sell out every podcast tell it every podcast
     Exactly I sent some subversion on Josh's and he's trying to take the crown right
     I'll fire him right now. Hey, hey stop. Can we mute their mics real quick?
     Yeah, but today is actually being delight there. It's two national social holidays
     International day of friendship and talking elevator day
     What the fuck is that?
     Do you not supposed to talk in the elevator? I guess it's a nice change of pace because every day
     I wish someone doesn't talk to me in an elevator. Yes. He thoughts guys on talking elevator day
     I'm talking hey, yeah
     I got con in elevator one time was worse experience than I like where I take it off my clothes
     Would you get caught doing
     I know the story. I got caught taking my clothes off. Yeah sure
     I
     Take the stairs from now on. Yeah, I ain't going to one story building. So I've actually never been an elevator. Yeah
     My mother-in-law does not take elevators
     We have at our loft, uh, you know, four floors were on the third and I didn't know this about her
     Maybe I'd heard it at some point and uh, we had them over the other week and like I was downstairs
     Which he came in and my kids and I'm like headed to the elevator. She goes towards the stairs
     And I'm like we're on the third floor. She's like, yeah, I'm going to walk
     I asked the coal like later like yeah mom doesn't take elevators like
     All right, what is elevator phobia
     You nailed it. I think it's elevator phobia July 31st is a elevator phobia
     What's her thought on escalators? Yeah, I don't know. We'll find out. I haven't been to a mall with her anything
     So uh, and she didn't ride on planes. She's still she's a wonderful woman
     But she does not ride on planes and she does not take elevators
     Well, she just won't be able to sell brake talking in an elevator day obviously. Yeah
     Or plane crash
     I'm going to plane day. Yeah, the holiday we all know and love
     Yeah, today's also my wedding anniversary by the way. Yeah, I'll case anybody cares. Hey, congratulations
     Thanks. I think I'll tell my wife you said so
     You talk to her anyway. Don't worry. He's been just for 25 years
     This is still the anniversary. Yeah, they were still together. That's what it would be right
     I just took the ring off yesterday
     It's a big deal. Should have been diamond anniversary
     Because I'm 60
     Well, we've had a good week here at Radical. We did I hope everyone saw the uh or watched the Ben Higgins episode whether you're a bachelor fan or not
     Ben was pretty cool. Uh, we had a good episode there and all you hills fans Spencer Pratt
     Will be on the podcast next week. It'll be releasing in a few weeks. You guys hills fans. You guys watch the hills back in the day
     Yeah, no, maybe the hills have eyes. Yeah, I've seen that
     Sean looks like Spencer Pratt a little bit
     I actually was a fan of the hills because like he was on it. Yeah, because Malta was on it
     Growing up in New Jersey. I always was jealous of these kids. I like living in a beach
     They live like these magical lives
     That was in New Jersey
     That was the hills was my escape reality. Oh, wow. Yeah, was the hills on the radar
     Yeah, it's about to end for it. It's just too young
     The uh Laura Conrad, whatever he was
     Heidi Montagge hold down
     Spencer's wife, but uh looking forward to having him. He's he's an interesting dude. I he's gotten into crystal business
     So on the comers and not that kind of crystal guys
     But we'll have him on next week and look at episode in the coming week. So
     Couple news items in the least shocking news of the week, right
     Google release some numbers where their advertising is up 61% you're over year
     You know, just a 50 billion dollars
     That's great. It's really great for them as a as a struggling startup. I'm really happy that they're getting some traction finally
     Yeah, for them least shocking news ever. Maybe they'll get um maybe they'll get up there in the top website
     I thought this was interesting. So six flags in Texas just unveiled
     A new rollercoaster, which is the steepest diving rollercoaster in the country doctor diabolicals cliffhanger
     I mean comes up these names, but
     He's thoughts on you guys rollercoaster fans
     I am I like rollercoasters. Yeah. Yeah, I'm into it
     What about doctor rollercoaster tycoon fan? I don't know
     Yes
     More of a zoo more of a zoo tycoon guy
     I think we're gonna do a field trip for the next news episode whenever doctor diabolicals
     cliffhanger opens and we're gonna mic up for that
     There's your mother-in-law ride rollercoasters
     We'll find out won't we
     That might be an interesting subplot for the rad gas, you know
     Yeah, we'll mic up mother-in-law for our versions rollercoaster
     We'll see to
     We'll see right on a train
     exactly uh and
     Josh you need uh Josh always does our tiktok hits of the week other than Joey Joe and Sean you know what else is hit your radar
     My feet has been full of
     Not like Olympic highlights, but Olympians
     Just you can out over all the free stuff that they're getting they're getting
     They have this like wag bags. Yeah, they're like someone was walking through all the Nike gear
     They had for team USA
     Probably like probably 200 pieces of clothing
     All custom made for them
     and
     They've got access to these 247 like haphaterias and stuff
     Uh, they got free coke machines everywhere like Coca-Cola is ballin out, of course
     All-American keep those athletes highly nutrition
     Uh, with their coat
     I'm sure they drink it. They're pounded six coats before they swim. It's probably it's probably the Coca-Cola with the cocaine and it too
     But even ASIC is out there doing like put scans and like custom vintage shoes for free for the athletes
     Which is insane
     But that's been super fascinating
     But then it's all these like world-class Olympians who were just like jacked and like
     Massive muscular and then they're making tick talks about being too shy to go talk to like
     Like people they have crushes on and stuff. It's like
     In the Olympic village, just like a big humpest like in them really well. Yeah, it's just
     What's it like they finished their races and they're whatever they're doing like I just jumped over
     hurdles and now I'm gonna
     Go hurtle this
     Imagine how powerful they're all spring with me
     I mean they're just like reading they're actually drawing it. Yeah, a super human race
     That's what's the villages for
     Olympic Bob people. Oh, no. Yes. I think that is the the goal there. Maybe they can make lots of
     Olympic babies. Yeah, just a couple decades down the road. It's just like oh you know that sort of crossing their minds
     You know like wow, you know if this award to get pregnant at least he's a limpian
     Yeah
     Can be another it's can be a whole another country. It's the Olympic village is permanent. It's like. Yeah. Oh, yeah. I'm from Olympia. Oh, Olympia
     Yeah, just go back in time. Sure
     Well, I'm just glad you guys are here on international day of friendship. It makes one
     It's not very friendly. Yeah, it's the least friendlyest thing ever
     All right coming up on the news first news article of the week
     Mark Zuckerberg
     I mean metaverse here and Josh this is right up your alley so Facebook
     Not only wants to own the
     Quasai real world known as the internet. Yeah, they also want to own the
     Totally unreal AR world of the metaverse
     Oh, yeah, it's just you know another instance of how in touch
     The like
     Ultra wealthy billionaires are with society. You know, they're only doing stuff for for the world. You know, yeah
     Like Blue Origin. That's for the people
     like
     Zucks out here. They I mean Facebook owns like Oculus and so they got their VR
     They've got their like fake persona like profiles online. I think they're just trying to marry that and just keep everyone online
     um
     So Facebook is trying to have like a VR world pretty much. They're kind of like creating this like
     I think they're taking a note from like roblox to the like
     Game where you have this completely like social life where you can interact with people
     I think they're just kind of expanding Facebook and Instagram
     I can't wait to interact with my aunt's cat memes
     Those are good memes
     Now the picture of the food I can see the VR version. Yeah, it's almost like you can
     Yeah, reach out and touch it. Are we going to be able to like use Facebook marketplace with this too?
     Yeah, exactly go into the metaverse and sell some some not real fabric
     But I will say this like my kids
     Put more value on like the roblox
     Skins than they do on like a bike I mean like yeah, and they're active
     They play like every sport, but like they just don't give a shit about like physical
     Stuff like yeah, like the way that we used to like transformers or whatever, you know, it's like
     Give me a skin on my dude on roblox
     possible
     My son's the exact same way they play NBA
     Whatever on PlayStation and that's that's all he cares about gift card PlayStation gift cards for birthdays
     He doesn't care about anything else
     this for the
     Next on our list
     So pop eyes the chicken sandwich wars are diminishing and
     They have a new campaign coming out we come in peace chicken nuggets from pop eyes
     I love a nugget
     You guys been into the chicken sandwich stuff
     Dude, that's all about pretty much chicken
     Sandwich stuff
     It's all you've been talking about for like a year at least
     I like how they're coming to hot out the gate
     You license you a boat stuff
     Come to peace. Yeah, right. Uh-oh
     Our
     Charge
     We're changing camera angles here you good
     What are you what are your chicken sandwich highlights? What are your top spots?
     Uh chicken sandwich
     What I like not pop eyes. Yeah
     As best chicken sandwich I had was that that you are brewing company be honest a little quad for them
     I guess. Oh, yes. Yeah, uh princess hot chicken. Oh, yeah. Oh, yeah. That was excellent. Very good. Yeah. I think no matter what I mean the day
     It's all about you know two quays better service and everybody so no matter how good
     I want to suffer through a pop eyes line
     For knockoff chicken nuggets man. I just never thought I'd actually see a line for pop eyes
     I wonder if they had a little moment where like talk about release that
     Chalupa or whatever where the shell was a fried chicken like
     Peace. I wonder if they're just like
     We've gone too far. We've created a monster. I mean must we must repent for our sins
     Yes, I don't know you're gonna see a big campaign on digital and TV for pop eyes. We come in peace
     Third, I mean, I saw this. I was like this isn't exactly marking
     But we're the radcast we can talk about whatever we want the Kanye's locked himself up in Mercedes-Benz stadium in Atlanta
     Also known used to be known as the Georgia dome that's been blown up since then
     But uh finishing his album. Yeah in the Mercedes stadium. Don't more like don't they stop the album Kanye? Don't they stop Kanye
     You guys uh
     Have you thoughts on Kanye locking himself up in the Mercedes-Benz? Who else can get to do that? Yeah, I'm gonna
     I mean, what are you running it out?
     Yeah, he's the fan of the Mercedes-Benz stadium now. He's gonna on it. He was wearing those pantyhose
     So good most people when they go through divorce, uh, you know like by a Corvette
     He's just like, I'm gonna live in a football stadium to a public public municipal stadium
     It's like
     If he's staying in a crappy like room though, you see he's like caught on the floor. Oh, yeah, he's like
     Ruffing it in the Mercedes stadium looks like I call his dorm
     If he doesn't come back jack
     Yeah
     Right, yeah, he's not working out with uh
     Okay, I'm just sort of training. Okay, but now that's probably it. Sure. You're staying in a football stadium by yourself
     There's weights. There's weights. Yeah, and then he'll run on sprints. Sure bleachers. Sure. You know
     If he's running bleachers, then I want to do that. Yeah, that's gonna be this music video. Oh god
     Have you seen that old clip of him performing live and he's like wrapping and he just
     He's the red cast news like
     God, it's like a 200 foot wide stage is massive and he's just like full on sprinting while like
     digging your wrapping or whatever. It's hilarious. It's just out of the blue
     I think he's somewhere to fit the Mormon tabernacle choir. Yeah, like gonna you know play with him
     Perfect
     The uh
     Did he bring the choirs in like every every uh, yeah, now he does. He's kind of it's surrounded now. Yeah
     He's been marking though. I'll give him that because like every time he does
     I'm done with it and then it comes out
     They're there. I'll be there. Yeah. Yeah, Joseph Joseph says to the shoes. I do. I have he collects them. I have multiple
     eight pairs
     nine nine
     Metin in box nice. Yeah, let me go
     Yeah, do you want to put it? Let's put up your eBay handle
     My my wife will probably like me to sell them
     When you can wear those, why don't you just sell them? There's not four or 15 years ago. I know why she still has
     We still try to run my life
     Probably cuz we still live in the same house
     Our final news article today pizza hut
     Is launching a streetwear collection also some
     Historic items that seem to have already sold out, but uh
     Bummed about the cops that was going for those
     That's exactly what Joe was texting with Joe and he's like the only item anyone would want
     Literally the only one I would buy. Yeah, sold out
     He's got to drink his
     block of sodas and something
     I need uh, I need a pair of those checkered pants though. Oh, yeah
     It's so me
     Dear radcast uniform. Yes
     Pizza if you're listening send us some streetwear. Yeah, what's the radical track to you?
     What's next on the radar for you guys? Are you guys uh any I know you just finished some of your live shows any
     Anything else on the radar as far as
     Live acts or I know you've got some some really talked earlier. You got some releases coming out on tiktok
     Anything else on the radar
     That Joe is a show for Joe is going to show obvious seven
     pickings
     You're gonna stand up
     Special guests. Yes, we're gonna with uh, he's doing stand-up preparing gun three junior and then we're gonna do some
     Sketch it there as well. I think the most popular character I do myself probably and
     So it's this character and uh, yeah, bickens county performing arts and and then we're gonna do some skits with these guys
     So you're still gonna have Joey Joe and Sean there
     Give the people a big deal with that huge draw cute. Yeah, we're very popular
     So if people are falling you think you find you to handle
     Joey Joey and Sean on tiktok or instagram like what can they
     What do you do or you tube?
     Facebook
     Anything everywhere any social media interest
     I can start
     What uh what are some skits or some things that are coming up are you guys getting back in any day?
     ongoing characters for any of the stuff that you haven't released or might be
     Working on for your channels
     You know, yeah, we have uh people who flip homes
     Catch coming out
     Uh, Joe and I put the very begun through junior character Joe and I shot uh
     That character is just well in the oracombie world so we shot like a
     pretty much a little mini
     Nice
     I'm the bad guy
     Definitely the bad guy as as art imitates life. Yes
     Oh, we're shooting that project this weekend. There's a media company agreeable called so crispy media
     Do a lot of vfx. Yeah, uh
     There's unreal, but they're doing a
     This the newest popular series called chalk warfare on youtube. Oh, we're talking like
     15 million you 69 million is it 69 million view
     And so they're doing a new short film and
     They said we need three bad actors
     Yes, I killed the bill picked up the phone called us right away
     We accepted right
     So we actually offered to do it and then we're like
     I just how you have have you saved in my uh phone. I just start typing b-a-d
     Three space b-a-d
     Wow
     Well, we appreciate you guys coming on with this uh, you know
     You're gonna see a lot more of these guys on our content with radical on our client content
     You've assigned a non-exclusive always-on deal, right?
     Always always always 24 hours
     Yeah, that's why I gave us the pagers
     Do I have this collar around?
     Two a.m. Yeah, why did Josh administer that shot my arm?
     It's a new vaccine. It's a radical vaccine
     Why do you give it a shot?
     The vision comes up back after about a year
     Yeah
     Yeah, cool guys. Well, we appreciate everybody being all and you do where to find us
     We're at theradcast.com at Ryan Alfred on all channels Josh Chul on Instagram
     Joey Joe and Sean on all the channels. You'll see us next time on the radcast to listen to full episodes or to contact us
     Visit us on the web at theradcast.com
     Or follow our host at Ryan Alfred on Instagram. Thanks for tuning in
     You

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