The Week of February 16, 2024 Marketing and Business News: Google's AI now goes by a new name: Gemini

 The James Hardy Alliance helps take your reputation further with tools, training and homeowner leads to help you stand out.
 Join forces with the number one brand of sighting in North America.
 Visit jameshardy.com slash alliance.
 You're listening to the Rodcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 What's up guys? Welcome to the latest edition of the Radcast.
 It's Friday, February 16th, 2024, weekly marketing and business news of the week.
 What's up, Chris Hansen? What's up, my man? How are you?
 I'm doing well. We recorded admittedly. We do pre-record these.
 I don't mind giving away our trade insider secrets.
 I've got on my pinkish red. This is my closest thing to feeling at least a little festive on technically.
 What record day is Valentine's Day?
 I've got more color than I normally have. I'm feeling extra colorful.
 You're looking like a Florida man. Come down for vacation.
 Oh, yeah. In the vacay.
 In the vacay lounge there in Hot Miami. What's the temp in Miami today?
 76 and sunny. Beautiful.
 It's nice here, I think we're in the 60s today.
 We're starting to warm up a little in Greenville.
 It's funny in Greenville. We'll be 65 today and 38 on Saturday probably.
 That's what happens in February.
 But we've got back fuller weather.
 Yeah, we get four seasons in one month.
 We get all four seasons in the month of February.
 But I hope everyone is doing fabulous wherever, whenever, however you are listening.
 We appreciate you for making us number one in marketing and business on Apple.
 And climbing the ranks of Spotify I might add.
 We appreciate that. Keep listening. Keep telling your friends.
 Hey, friends don't let friends not be listening to the radcast.
 So that's how this works.
 If you enjoy it, tell somebody.
 We got to spread the word. We're taking the BS out of business, baby.
 That's right. I like that.
 Yes.
 Snapping necks and cash and checks.
 Did you watch any of the Super Bowl?
 You were out of dinner.
 You're like maybe the second half.
 I admittedly watched zero seconds of any Super Bowl.
 First time in my life.
 I planned, but you said I was at dinner.
 Yeah.
 You're mean you look better than most.
 We'll leave it at that.
 Yeah, inside, inside joke.
 But yeah, good game.
 Longest game in Super Bowl history, which means I probably sold more ads than history.
 If we're equating that to a commercial time in business, I did see this.
 The Super Bowl this year.
 The amount of economic activity that it generated.
 Not, I guess just worldwide, everything, not just like local activity, local commerce,
 but was $21 billion.
 It was in one.
 I might have my number off by like one despoir, one point.
 It was well in the double figured Bill Billions.
 Let's just say that.
 No matter if it's 10 billion or 21 billion, it's still billions.
 The point is the impact of the Super Bowl from ads to hotels.
 Disponsors to travel.
 Like every impact that it has.
 That's pretty insane.
 I mean, for one event.
 Huge.
 Above billions.
 That's why it's the Super Bowl, baby.
 It's got super expensive too.
 I heard C.T.
 That they cooled the Yam does just to go sitting on the nosebleed.
 You're like six grand or something like that.
 That's all that on Instagram.
 People interviewing on the street.
 How much they paid?
 It was five, 10, 12k.
 And I'm like, do that math for a second.
 And I don't want to pretend that the average middle class American is at the game.
 But what's the average salary in America?
 42,000 something.
 40.
 There's maybe exactly what I saw when I saw these people saying this.
 Yeah.
 Safe, safe, safe.
 Give it, say 55.
 Yeah, 55.
 Oh, that's what it's doing.
 Yeah, household income maybe.
 But yeah, so you're dropping five to 10 grand on that.
 And wait, let's be honest.
 No one in there is probably making that.
 They might be.
 Or their uncle gave them a free ticket or something.
 But nonetheless, it's an expensive venture.
 And some people don't even have to pay to get shown.
 Especially if your name's Taylor Swift.
 47 times.
 Yeah.
 Was it 47?
 That's what I heard.
 I heard there was a betting line in Vegas on how many times should be shown.
 I knew there was.
 It didn't be in 47.
 That's what I was told yesterday.
 It didn't feel like that many times when like, but admittedly, you didn't feel you're
 overwhelmed.
 We had to freeze over.
 And so it was, it was, I was a little distracted other than bouncing back and forth with
 a combo.
 But I will say this for both commercials as we talked about as we previewed last week,
 we're about what I expected.
 Not creative, not pushing the envelope.
 And we'll call them safe.
 That's the nicest turn I can give them.
 I think most people in the industry and in general agreed with that.
 It was.
 I want to give credit where credit to do this was one of the.
 Reviewers terms, but I agreed with it.
 It was an arms race for celebrity mentions.
 It was just like, how many celebrities can we jam in here?
 Like it was not enough to have one celebrity.
 You had to have 17.
 Did you see Kanye's commercial?
 I did.
 And 19 million.
 That was interesting.
 Because he said this is the commercial because we dropped the whole ad budget.
 Just the whole ad budget on it.
 I thought that was.
 He typed, he spoke out the website and he had it on screen at the end.
 And so if you're selling, and this is what I said, I talked about this last week.
 And I've talked to written on this.
 If you have a direct to consumer product, which you can.
 And you have 100 million people watching.
 And you sell it worldwide, which he does.
 He's got the whole world.
 This is market.
 Not everyone.
 But he in theory.
 Sure.
 He is our shipping and where all that.
 So if you have that logistics figured out.
 And you have a mask.
 And this is niche, but it's mask.
 It does cross a lot of boundaries.
 People that wear those shoes.
 And 7 million to do 19 million sales.
 And then the.
 Here's what happened.
 If you did 19 million sales in a seven million spot.
 And so there's other costs, different things.
 Let's just let's say for a second.
 And I'm sure he made profit on that.
 But let's just say for a second it was break even.
 Do you know what happens when 19 million dollars of his merchandise end up on people's feet.
 And people see them and their friends have them.
 It will sell another 19 million in referrals and word of mouth.
 This is where the Super Bowl has power over a lot of other mediums if you have that.
 Now it's a unique product from a new character.
 We'll call him that personality.
 And I don't agree with his every approach at all.
 I do admire his genius at times.
 And let's be honest, he clearly has some issues.
 But that aside, the marketing, the pure thinking out for purely marketing and product.
 It was pretty well played.
 I'd like to get validation on all that.
 He did share some stuff that looked at screen shots and stuff and it looked real.
 They have to really be trying to parade that fake eight if that wasn't real.
 So anyway, I will say this overall.
 It's just I posted this on LinkedIn.
 A guy ping me about what I thought of the Super Bowl ads or whatever.
 He's left the building.
 Experimentations left the building.
 It's yeah, we can write a spot with put celebrities in it which brings interest in his borrowed interest.
 And hey, we know the one less borrowed interest more than this guy.
 However, I'll say this.
 What do they say when everybody goes right?
 If somebody it is ripe for somebody to break through with some jammo creative ideas on Super bowls and in general with content.
 Because it's getting stale and formulaic is what I call it.
 And I will say this.
 I thought this was the most effective.
 They asked me what my favorite ad was.
 And I got an iPhone.
 I'm probably not going to buy the Google Pixel.
 But I will say let the brand top of my brand notion for me is called Javier and frame.
 It was essentially the feature Javier was the voice over a guy that had bad vision,
 and the functionality of the phone allowed him to know when to take these selfies.
 It was very creative.
 It was a wonderful storytelling.
 Had an emotional impact at the end with a little bit of a left turn.
 And that is how you tell a story with emotion and build brand and sell product.
 So I think Google has had a masterclass.
 The only one of the only brands that's had a masterclass in storytelling and branding the last couple of years.
 They had another spot.
 A couple of years with Google assistant with the old man who was recalling memories with.
 We didn't know it was his deceased wife, but turned out to be his deceased wife.
 And if you go watch that spot, do you better have a cleaning strategy because it was similar in emotional impact.
 So I thought again, and look, everybody was saying you won't see the gurus talk about that spot probably in their top three.
 They're going to go the Duncan spot, which we'll get to talk about all the other things and the things that won the ad meter.
 But let me tell you this.
 You go look a Javier in frame on Google on YouTube 42 million plays 25 X the closest competitor commercial that was on Sunday night.
 So 42 million people have gone and watched that spot since the Super Bowl 25 times more than any other commercial played.
 That's because it has impact if people want to go watch it yet and shared it.
 Yeah.
 So, you know, again, the Google phones got a lot of challenges to take overtake iPhone with the whole ecosystem and all that.
 But I bet you they sold some.
 Yeah.
 Yeah.
 Now the Duncan spot.
 Look, I'm a dude.
 I like Tom Brady.
 I like Matt Damon.
 I like Ben Affleck.
 I enjoyed the spot.
 It was fun as humorous.
 So it was a good spot.
 I don't know.
 I'm not hating on it.
 It was just, it was, I think they had 27 celebrities.
 I was more like adding up how much did this cost?
 I want to know which that spot cost.
 Seven million to run it.
 And the dumb.
 The talent.
 The talent was in it.
 The talent was in it.
 I had to be 20 million.
 I don't know.
 Because Tom, a lot of those celebrities aren't getting off the couch for high six figure or seven figures.
 So, interesting.
 But it was fun.
 You know, how effective it'll be having coffees or so.
 Well, good brand.
 I like the Nike Donk shoes.
 Nice touch.
 If you saw those.
 But have you seen replay of that?
 The Dunk Kings?
 You need to go watch it.
 I will.
 The uh...
 It's fun.
 And I don't know what it is.
 It's hard not to like Tom Brady.
 Like even to hit Tom at the whole time.
 I like Tom Brady.
 He's the only one that's, I guess, not technically the actor.
 I know there were some music artists that aren't their actors either.
 Ben and Matt Damon and some of those guys are in it.
 But Tom's, you realize, see, just a few over the last.
 You realize how tall Tom is.
 Tall Tom in the right corner like with sunglasses on.
 I'm like, I like Tom.
 I don't know.
 He's hard not to like.
 At least for me.
 I don't know what it is.
 I'm like a woman.
 Yeah.
 But it was fun.
 I enjoyed it.
 I want to not hold it against them that they have an easy path.
 They still have good writing.
 It was good writing.
 But overall.
 I wasn't able to watch pay attention as much.
 And then I replayed.
 I watched the replay of.
 I think all of them or whatever they had about a couple of videos online.
 You can find them.
 But look.
 Gotta break through.
 Get some something creative.
 It doesn't have to like offend people to be creative.
 That's where they were playing it safe because they.
 No one really wanted.
 We didn't want social backlash.
 You don't get social backlash for being creative.
 You get social backlash when you take a stand on something that.
 80% of America didn't agree with.
 Yeah.
 Just don't be stupid.
 You can still be creative.
 So.
 We'll see what happens.
 It was.
 A historic Super Bowl as far as length in time.
 And the final outcome and.
 Hey, congrats to the chiefs.
 Hail to the chiefs or the shifts.
 That's a good commercial.
 Do you see that?
 Stay for.
 The.
 The guy was paying the end zone.
 He forgot the eye.
 Andy Reeve walks up to.
 He goes.
 Who?
 Who are the chefs?
 Anyway.
 That's fun.
 If you haven't seen it.
 Mark Zuckerberg.
 Founder CEO of.
 Metta.
 AK Facebook.
 AK Instagram.
 AK WhatsApp.
 AK a quest.
 He's also.
 No.
 He didn't have Snapchat.
 We didn't require Snapchat.
 We didn't.
 We didn't.
 We didn't.
 We didn't.
 We didn't require Snapchat.
 We didn't require Snapchat.
 The.
 Mark Zuckerberg thinks the quest three is better than the Vision Pro.
 These are AR VR headsets.
 Mark Zuckerberg compared Metta quest three in Apple Vision Pro headsets.
 Staying the quest three is a superior product.
 Despite being less expensive Zuckerberg believes the quest three offers better value and overall performance.
 The highlight of the comfort wider field of view and combination of hand tracking and physical controls is advantages over Vision Pro.
 Additionally, he mentioned Metta's rich library of content and established presence in the mixed reality market compared to Apple's late entry.
 He owns a company.
 So what else is he going to say?
 But I have read a lot of reviews on these.
 I'm going to get one of these things.
 We already have the Metta quest two home.
 The kids play with it.
 I've never.
 It's just a gamey thing.
 The quest three is further along because it has a color overlay where you can actually turn it on and see it front of you.
 The cameras.
 And so you're actually.
 It's closer to what the Vision Pro is.
 With that mixed reality and or AR experience.
 So that you can walk around with it on because who didn't want to walk around with a big headset on your head.
 But.
 The so I wanted to trial one of these.
 But.
 I just think until these things get smaller.
 Less obtuse.
 I think it's going to be a struggle for it to be more of the mainstream.
 And the Vision Pro.
 Everyone is mesmerized by the quality of it and the potential of it, but they all say the same thing.
 It's I'm not sure what it replaces.
 I'm not sure it improves anything.
 It was just at enhanced experience on some levels.
 And I'm not sure who want it.
 You have multiple desktops up.
 Don't really want eight desktops up what you can see.
 Like how much can you digest?
 I'm trying to get it.
 Yeah.
 Trying to detach a little bit more.
 What was the seven and 90s like the Nintendo had a big red one?
 Do you remember that?
 Yeah.
 It was on the track.
 And you stick your face into it.
 Yeah.
 I think it was.
 That was what?
 20 years ago.
 Oh, that was way to 30, 40, 30 years ago probably.
 Yeah.
 And we're still kind of you would have think that we would have progressed quicker.
 But I think you said this recently once it becomes a contact lens or an implant or something
 that's a bit more.
 Were you seamless?
 Yes.
 Sunglasses maybe.
 I saw a video of a kid getting pulled over in a cyber truck or an Apple Vision Pro in
 the cops.
 What are you doing?
 You can't drive with that thing.
 It does raise questions like you're going to see people doing that.
 Is that?
 Is there a lot?
 It's not because you can see out it.
 What's the difference?
 But you're not seeing the real world.
 You're seeing potentially what?
 Five millisecond behind lag of the real world.
 I don't know if it's like what's the lag?
 Eventually you're going to emerge it into your windshield.
 But my windshield now that projects this feed limit is it going to be like, if you really
 like pause for a second and a lot of people think about thinking, like the car is going
 to drive itself and you're going to have that on and you're going to have these experiences.
 You're going to have you outdoor boards can go away because the AR can layer it onto
 what you're seeing.
 You don't have to take up real estate anymore.
 And what it does is the irony for me is this is such an experience, expensive niche product.
 It's at the wrong end of the spectrum because the people that have a shitty house that would
 like to go somewhere nice, they need this so they can put this on a go to a better place,
 like the virtual reality, but it's so expensive they can't afford it.
 And then the people that can't afford it don't have such a bad environment to begin with.
 So I think that delta and that dichotomy will change over time, but it impromise its
 escape.
 It's its escapism.
 Like it's that's what this is and you need it.
 It'll be you can see a world where people don't ever leave their closet.
 It's the fucking matrix here.
 We're coming to the matrix, don't we?
 Is this just where we're ending up?
 Like one way or the other?
 Yeah, there's a movie that talks about the ready player one, ready player one.
 Yeah, there's the what we're turning into.
 Yeah, watch it.
 There it is.
 And if you want to learn from me directly, join my newsletter.
 Ryanoffer.com backslash newsletter.
 Sign up.
 I give daily advice on marketing, personal branding, podcasting, life.
 Give that a shout.
 Join that.
 It's free.
 Staley, just like this show give away our best advice.
 Adidas has a new campaign tells athletes of all types.
 You got this.
 Did this has launched a new global brand campaign, sitting around the theme of overcoming pressure
 and sports to enhance athletes enjoyment.
 The campaign features a 90 second video showcasing a mix of professional amateur athletes,
 including endorsers like Pabahomes, Trinity Rodman, Lionel Messi and others.
 Adidas collaborated with Neuro11, a group of sports neuroscientists to gain insights
 into how elite athletes handle pressure with the aim of providing practical advice to athletes
 at all levels.
 You got this.
 So.
 Got this bro.
 Just do it versus.
 Well, as I say, that's where we've come.
 Nike and Airways.
 It's kind of just do it man.
 Do this.
 Now it's.
 You got this, Bobby.
 You can do it.
 You can do it.
 You can do it.
 I don't know that.
 You got this.
 We need support.
 We did it.
 We did it.
 Is that the most empowering?
 Yeah.
 Yeah.
 Is it the Woke scientists or Neuros?
 I'm kidding.
 Whatever.
 Miranda Collab.
 What do they do?
 Yeah.
 Either they didn't get into it.
 Obviously we were doing some summation here, but they're essentially helping understand
 like how the best athletes manage pressure and maybe looking at some of the brain activity
 and different things like that might could inform recommendations to other people.
 And here I'm going to give you some advice, grow some discipline, create some good habits.
 That's what they do.
 A little self-control.
 There you go.
 You got it.
 You got this.
 Oh, it is funny.
 Like we're joking.
 You have a little bit of fun around like societal stereotypes and everything, but it is
 funny.
 They just do it versus you sing a little soft.
 Yeah.
 You got this.
 It's supportive.
 I get it.
 It's not that bad.
 It's just supportive.
 It's a great word.
 Yeah.
 Supporter.
 It's supportive.
 It's just due to his more offensive.
 Yeah.
 Oh, it's way better.
 Yeah.
 Get after it.
 Whatever.
 I don't know.
 Adidas.
 Adidas.
 Adidas.
 Adidas.
 With a new global campaign that you'll be seeing everywhere.
 Coke keeps innovation rolling with a new permanent flavor.
 For a second, I'll admit, I've read some of these articles and I thought it said peppermint
 flavor.
 I'm just going to, I was like, no, it's permanent flavor.
 So, little thing there.
 And these are TikTok shop exclusives.
 You cannot get these anywhere.
 You've got to go shop on TikTok to get these cooks.
 This comes from our friends at marketing dive, marketing dive.com.
 Coca-Cola introduces two innovative products to us lineup.
 Coca-Cola spiced a permanent edition featuring raspberry, permanent edition featuring raspberry
 and spiced flavors and happy tears, zero sugar, a limited run soda inspired by tears
 of joy.
 Exclusively available on TikTok shop.
 These tears taste delicious.
 I was like, is it 12 feet?
 I don't know.
 But when you're talking shit about somebody, you know, you go, oh, yeah, those tears
 taste delicious.
 There's something we're missing.
 I'm going to take something after this and research this tears of joy.
 What is this?
 No, happy tears on tears of joy.
 It's inspired by tears of joy, but the name of it is happy tears, zero sugar.
 The launch reflects Coke's commitment to fast-paced innovation and staying relevant with
 Gen Z consumers spiced aims to capitalize on the trend of flavored cola while happy
 tears leverages TikTok's e-commerce platform and the unboxing trend.
 Both products showcases Coke's agility in product development and marketing strategies
 tailored to digital platforms are coming out of a lot of flavors.
 I'll give them that.
 The I would have one that I like, I like Coke zero and I like cherry Coke zero.
 I've tried all the other ones.
 I'm the dying to something different and they all are just weird, fruity nastiness.
 I don't know.
 I love Coke, but I just can't get after the, maybe the tears of joy or happy tears, whatever
 they're happy ending took tears, whatever they are in the TikTok.
 I'm going to go get it.
 I'm going to go hit the TikTok shop.
 Later on.
 I don't know if that's very spiced flavor sounds good either, but at the end of the day,
 let me tell you what, this is all PR.
 They're not going to sell.
 I guarantee if you go look at the numbers.
 They still sell 90% of their product makes this Coke classic.
 Maybe Diet Coke's got pretty damn popular.
 I bet it's 50% Coke, 30% Diet Coke, 10% Coke zero, and maybe 3 to 5% are all these
 other bullshit stuff.
 Maybe.
 This is how, this is all, this is product cycle.
 This is innovation to keep you in the PR cycle and the news cycle like us talking about
 it.
 This is earned media from these things and it shows how they're trying to find something
 they're trying to keep people interested.
 But the total available market of soda drinkers doesn't magically increase every day.
 There's only so many people that drink so much soda.
 So it's not like they're creating new market here.
 I don't, they might say they're going to get people that don't do it on and that might
 be happening with the Gen Z.
 Maybe they're going to, I'm anti-cooked, but I'm going to drink these funky flavors.
 But I need to see that data if that's really happening.
 It's more to stay top of mind with that market who's just going to buy a Coke zero or
 a Jack Coke anyway, probably.
 After they maybe buy one of these to do what I did and turn my nose up and go, this
 isn't taste very good.
 But my son, who's 14, does correct, collect all the bottles of the new flavors.
 So that's like his thing.
 Don't know why, but collectibles, people like collecting different things.
 It's having that impact, but you know what?
 He does that, but you know what he buys every time he goes back, like tracks, I get what
 he wants, a Coke zero or a Coke regular.
 It's one of the two.
 Yeah.
 He goes back and forth.
 Well, he thinks he's trying to save some calories.
 He's 14 and barely 100 pounds of soak and wet and it's four percent body fat.
 So when he's saving calories, he's got the Coke zero.
 Like it.
 And look, I don't, we don't feed them so to all day, but we'd love to have, yeah, I have
 a Coke.
 Especially if you're getting some McDonald's, bro.
 Oh, yeah.
 I know you guys hot cake, hot cake Friday, hot cake Friday.
 This is nine years running every Friday school for nine years in a row.
 McDonald's.
 You didn't call me, baby.
 This would be, this would be a story that you've wanted to tell.
 So I agree, because I want to hear it.
 Google AI now goes by a new name, Jim and I come to the main stage, Jim and I was like
 American Gladiator.
 It does.
 It's gladiator.
 Yeah.
 It's Jim and I.
 Yeah.
 Private dances in the back room with Jim and I was like, that as well.
 Yeah.
 Google has rebranded its AI efforts under the name Jim and I.
 I got to say, I'm only going to ever say it that way.
 I'm going to, I'm going to patent that that way of saying it, I could encompassing its
 bar chatbot, do it AI features in Google workspace in the Jim and I ultra one dot.
 This is like foreign language here.
 Jim and I need to serve as a conversational, multi-modal assistant.
 Come on, guys.
 Just call it.
 We just readable to literally the average person because I don't know what the hell that
 means.
 Yeah.
 Gladi is prioritizing Jim and I over Google assistant and integrating it into its Android
 ecosystem.
 Jim and I.
 iOS presence is limited.
 It's subscript.
 It's features that will be accessible through the Google app.
 So it's similar to chat, ebt is going to be built into the functionality.
 It's essentially a more helpful chatbot is all this is and like the stuff is just the
 writing and the naming and everything else is just, maybe it's just me, maybe it's
 fun to everyone else, but I just, it just seems ridiculous.
 The naming department, everything else, Jim and I just space, this sounds like either
 spacey or I don't know, my mind goes to different places, but it's not, I guess it's meant
 to be fun and light, which is kind of like the Google brand, but I do think a lot of this
 stuff is making its way into more useful integrations with the devices and stuff, which
 is good to see everybody's not going to just go to the web browser and chat gpt and look
 up stuff.
 So some of the features and benefits and the access to this additional layer of technology is
 being built in.
 So I think you're going to see positive outcomes and use of this stuff as it gets more mainstream,
 which is good.
 Let's just, let's just make it easy, though, and call it what it is.
 More helpful assistance and not, it's instead of multimodal, it's a multimodal assistant.
 You lost.
 There we have it.
 I think that's all the articles we can cover today.
 We had a Super Bowl news, the impact, the ads and the overall economic impact is incredible.
 The last thoughts here, Chris, in the week.
 You know what, to touch on the Super Bowl stuff, let's get some more creativity pumping
 again.
 Yeah.
 Call the rad radical agent so you can need help with that.
 Exactly.
 Hey, we don't just talk shit.
 We back it up, baby.
 Yeah.
 Radical.com.
 You can find us.
 You ever find me.
 You're going to find us, the radcast.com, all of the highlights clips from today, search
 for Jim and I.
 You'll find all of it today, one of the keywords, keywords from the episode, that's the secret
 code word.
 If you want to DM me, Jim and I, I'll laugh at you.
 For Chris Hansen in Miami, I'm right off.
 We'll see you next time.
 The radcast.
 To listen or watch full episodes, visit us on the web at the radcast.com or follow us
 on social media at our Instagram account v.rab.cast or at Ryan Allford.
 Stay radical.
 Your kids could get free or low-cost health coverage from Medicaid or CHIP.
 Even if you've applied before, they may be eligible now.
 Kids up to age 19 are covered for checkups, vaccines, dentist visits, hospital care and
 more.
 And if they already have Medicaid or CHIP, remember to renew every year.
 Visit insurekidsnow.gov or call 877 Kids Now, paid for by the U.S. Department of Health
 and Human Services.