The Week of October 06, 2023 Marketing and Business News: The Rise of AI Deception is a Problem

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 You're listening to the Radcast,
 a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 Friday, October 6th.
 Here in Hot Miami.
 I'm in the VK lounge.
 Also known as, this is amazing.
 Studio, flash, three-bedroom, flash,
 bachelor pad, whatever the hell this is.
 Good place to lay my head.
 That porch is bigger than most condos in New York City.
 Storm needs space.
 It's a big boy.
 Yes, they do.
 Is he in the frame, by the way?
 He's sleeping right there.
 Yeah.
 Good storm.
 Crystal Stalk Storm.
 Might knock the camera, it's okay.
 It's still lined up.
 Perfect.
 Hope everyone, wherever, whenever, however you're listening,
 is doing wonderfully.
 We're in our makeshift.
 Bear with us a little bit with the mechanics of Studio City here.
 Yeah, we're in person.
 How's the week been?
 Great week.
 We're off to a strong start.
 Beautiful day out here.
 I'm ready for some beach action
 and working the deals.
 And Kelly Seagulls.
 We'll be in town.
 Working some deals.
 Pull side at the cabana, baby.
 Yeah, nah.
 That's where all of it needs to happen.
 We've got a pretty jam-packed headlines.
 I wanted to start with the most important news first.
 The Kelsey, Travis Kelsey, and Swiftie.
 The irony of this is we knock that we're annoyed by the ploy.
 But it seemingly works.
 We're talking about it.
 I didn't buy any Travis Kelsey jerseys this week.
 And mainly because of Aaron Rodgers reminding us
 that he's a Mr. Fighter.
 He's on Pat McIntyre.
 Just letting it rip.
 Just to follow along, Aaron Rodgers is one of the few NFL players
 come out and get vaccinated.
 It was anti-vax and taking anything that he didn't want.
 His own body, which I respect.
 A lot.
 But he has Kelsey's been doing commercials for Pfizer, I think.
 The vaccine.
 And this is not to get in the vaccine, non-vaccine discussion.
 It's more to ignite more fire around the potential Travis Kelsey
 Aaron Rodgers battle.
 Yes, Lee.
 This was pretty fun.
 I thoroughly enjoyed it.
 And I do think that, let's be honest, Hollywood.
 I think Taylor Swift's getting in that hole.
 I don't know what you call that crowd.
 Corporate ties.
 Corporate ties.
 And I think.
 Travis Kelsey on the service seems like tough football player
 all that.
 But I think I get underneath it.
 He's a little bit more of the same, which is maybe why they're
 the thing together.
 Then maybe it's some match made in hell or heaven,
 depending on who you are.
 Either way.
 So making music out of it.
 Yes, exactly.
 And I still not going to buy a jersey.
 Okay.
 Or nor any Taylor Swift albums.
 I think we're going to see a lot of young girls
 wearing his jersey more than actual football fans.
 So it's not really an heavy economic impact on me.
 No additional Taylor Swift albums being bought.
 I have four boys in the family in the household.
 I know guys like Taylor Swift too, but it's not really on their way.
 They do a little listen on the radio,
 but they're not going to buy that.
 Yeah, exactly.
 And I do.
 The kids like my homes.
 And don't know where he falls on all of this,
 but they were really going to buy Chelsea's jersey.
 So I'm really impacting the offered household.
 I decided fascinating that Aaron Rogers.
 He tears up his Achilles and really want to shake that behind.
 Yeah.
 I don't know.
 I was Kelsey.
 What's Kelsey going to come back with?
 I guess I did do a commercial.
 And I got paid.
 And they call him high a wasco man.
 Yeah.
 Deathmatch between the two.
 We'll see.
 That's enough for that.
 I'll pay the pay for you.
 Yeah.
 Kelsey.
 What a hundred pounds more than 10 or 70 pounds more than
 Aaron Rogers.
 I don't know.
 He must be in the middle of it.
 Maybe Rogers has that dog in him.
 He might have that dog in him.
 He knows.
 I'll tell you he's speaking of dogs.
 Mr. Beast.
 Mr. Beast.
 Him and Tom Hanks.
 He wouldn't really normally put them together,
 but this week they're both calling out the fact
 that there's fake AI versions of them doing things
 that they didn't authorize.
 And so Mr. Beast, who's real name is Jimmy Donaldson.
 I like Mr. Beast way better.
 Yeah.
 The Jimmy Donalds.
 Sorry.
 Sorry, Jimmy.
 Calls the rise of AI exception.
 A problem.
 It's a problem.
 I'd say it's a problem.
 And there was another time at Tom Hanks.
 It's warning fans about an AI version of him promoting
 dental plans.
 Mr. Beast was tiptock.
 And Tom Hanks is dental plans.
 I just want to know who on the marketing team is like,
 yeah, we're going with the deep fakes.
 Don't worry about it.
 Yeah.
 Yeah, don't worry about it.
 We'll deal with that later.
 We'll deal with that later.
 Let's get Tom Hanks.
 I want him as force gump promoting this dental path.
 I'd better be the pro health plan.
 Like at least the bonus plan.
 Like he's got to get.
 Yeah.
 Yeah, we're just going to go for it.
 I guess Mr. Beast.
 He's not going to care.
 It's weird.
 No, it doesn't make you wonder what goes through people's minds.
 And both of these come from our good friends at NBC News.
 I may have heard of them.
 But if this is already happening to stars this big,
 where's it all had before?
 But Ryan, often in Chris Hanson are getting deep faked.
 We're going to be like in Mertel Beach instead of Miami.
 Like somebody like Spring Break in us or something.
 Yeah.
 The rat gas.
 He's got his 30-moons on the beach.
 Yeah, exactly.
 He's like sitting into my wife Nicole.
 Like, what's he doing in Mertel Beach?
 Honey, I'm not there.
 I swear, I'm in Miami.
 Nobody's safe.
 Nobody's safe.
 That's what I was saying.
 It is getting scary because you don't know where the line's going to be
 because if it was someone completely off the road,
 or completely off the radar, CD level,
 then maybe it could skirt on a small market.
 I'm not advocating for this.
 But you can see that happening.
 But we're going to use Tom Hanks,
 one of the most well-known actors in the last 30, 40 years.
 And Mr. Beast, who's Mr. YouTube every kid,
 every's in the news every week, like Taylor Swift.
 And so we're just going right at it.
 You're going to fake it.
 It's big.
 Fake ads galore with superstars.
 So if you want, you need to be paying attention to your name.
 And we should like this.
 So if you're a superstar.
 It's just going to be unlimited.
 How many times it's going to get, you're going to get sent.
 Hey, look what the rock did.
 And you're going to be like, at a certain point,
 we're going to be like, is this really the rock?
 I already think that was some stuff.
 Yeah.
 Because I started with the deep fake voices,
 people scamming and saying, oh, this is your daughter, I'm in jail.
 Give me money.
 And now it's just,
 I wish I'm like, do they think can they sell that many dental plans that quickly?
 Because the time hangs face to where it offsets the legal costs?
 Exactly.
 I don't know.
 Or gets the name out there.
 They're, maybe it's worth it.
 Like, they roll the dice to say, how long were the laws to take?
 And how much money can we make?
 And how many impressions will we get?
 I am precious.
 Do we get in the short term?
 But wait till today.
 Okay.
 Like a video sit to me like my wife.
 Yeah.
 Yeah.
 Yeah.
 Or saying, hey, honey, I'm, I'm in a jail in Mexico.
 Can you send $5,000?
 Yeah.
 I'm leaving you.
 If fuckers are still falling for shit, like on the phone.
 Hey, this is Jan, your granddaughter,
 and people falling for this stuff still.
 So if they're falling for that,
 if they get a video sent to them.
 Your granddaughter in Cognitive.
 Oh, I got up sitting my entire life saving.
 Shane Cognitive from the Cancun jail.
 You're a freaking homegirl.
 The deep, fake video.
 Yeah.
 Yeah.
 It's like, yeah.
 So the litigation in the business and like everything around this
 is going to be really interesting over the next few years.
 Because right now it's a lot of us.
 And it's not going to get better overnight.
 And I think it's going to get entertaining
 into it like it's home to your close.
 A point, do I just say, hey Tom Hanks,
 I'll give you 100K.
 You don't need to do anything.
 Here's the story.
 I'll make it.
 Exactly.
 You don't even have to travel.
 You just sign off.
 Do you cool this?
 You cool it?
 Yeah.
 Or get this.
 Okay.
 Kurt Cobain's.
 I'm sure he has relatives.
 And you pay them.
 Because they have his maybe his name.
 He writes to his name, whatever.
 We're going to put Kurt Cobain in.
 We're going to make a new album.
 And we use his voice with my songs.
 You might be listening.
 Okay.
 This will never happen.
 Let me tell you.
 We are this close to that happening.
 Right.
 Right.
 I bet you there's a loaded album like Tupac,
 Biggie, unreleased, like you've seen the A.I.
 song DJ guy.
 Yes.
 Like the Drake.
 Yes.
 It sounds just.
 It sounds better.
 Yeah.
 Better than the last few hits.
 It's starting to get.
 I'm going to travel Scotty.
 I was pretty.
 Sounds the same.
 He's the only one that sort of sounded different to me.
 But anyway.
 All right.
 Moving on.
 NFL's groundbreaking collaboration with Disney's toy story,
 Mercy's fans and animated game experience.
 This came on.
 We talked about this a little bit.
 I think a few weeks ago.
 But the NFL and search.
 Disney collaborative broadcast.
 A simultaneous football game where players were transformed into toys.
 I did not see this.
 I didn't get to play this.
 Yeah.
 It's different.
 But it's starting to play the same vein of like the ability to create.
 You think about A.I.
 Because I don't know why my line goes here.
 But when you think about the notion of like when that program came out and
 everybody did this, something I even did it.
 Like where you could change your image.
 They use your face.
 But they give you like all these images of you looking a little more sleeper or like super heroish.
 Yeah.
 And called.
 And so this is the video version that where they can simultaneously in real time.
 Take the action that's happening on the field.
 And turn it into cartoons like something else.
 It's pretty wild.
 It's wild.
 And but when you think about it, it does make it.
 The kids are watching.
 So you're opening up.
 This is smart by the NFL.
 Because I think.
 The average fans.
 Yeah.
 Five year old.
 The boys and my kids are into watching football now.
 But they're 12, 13, 14 to write in that.
 But when they were nine, eight.
 Eight.
 Take it away.
 They like football.
 But like to be able to watch it as your characters.
 It's the same thing.
 Yeah.
 It totally taps into the characters they already know.
 So that's your that that likeness, that imagery that they associate with.
 Versus grown man.
 Twitter group.
 Right.
 I would remember.
 It's funny.
 Woody smack in our tackling.
 Whoever.
 It's brilliant.
 That's fun.
 So it wouldn't be a news edition.
 Without Elon Musk.
 This man.
 Yes.
 Elon Musk is being sued for libel for accusing a man of having neo Nazi.
 He's being.
 He also claiming a man was involved in confrontation between far right protesters and amplifying posts that identified him as a neo Nazi.
 So I think I'm going to stay out of the neo Nazi realm.
 But.
 And more get into.
 I think what people were afraid of, which is.
 Is Elon gonna.
 If he has an opinion on someone or something, is he going to use the platform and.
 The answer is probably yes, no matter what.
 Whether this is true or not, it's more that he does wield a lot of power by owning a mass social platform.
 And he does share his opinion quite often.
 Yeah.
 Which we love.
 I do.
 I agree.
 I agree.
 I think it's refreshing of someone of his.
 Magnitudes to stand up for what he believes and to speak his mind.
 Even if I don't agree with every single thing, I do agree with a lot of ways.
 Yeah.
 I don't.
 I'm sure I'm like.
 And it's like Donald Trump.
 There's a lot of policies with Trump that I did believe in.
 Some I didn't, but a lot I did.
 But sometimes I was like, shut the fuck up.
 Yeah.
 Yeah.
 But I'll do respect that.
 Yeah.
 Exactly.
 That's just dude.
 Yeah.
 That's the president's time.
 But say last.
 Say last.
 Sometimes that the same thing I'd say to my best friend.
 Yes.
 Dude.
 Keep your mouth shut yourself.
 Yeah.
 I don't know.
 Just for under mouth a lot.
 So.
 We'll see where that goes.
 Charlotte Hornets.
 We're big.
 And it's back to.
 We talked about the deep thing first.
 But he's already made two headlines here.
 Charlotte Hornets.
 I have a lot of other questions.
 Two of them are about what that's been all about.
 The important part of the conversation that I had.
 Charlotte is a good partner.
 She's a good partner.
 It's social justice.
 I actually have a....
 I think she has a lot of things to say.
 So she has a lot of things to say.
 She has a lot of things to say.
 She has a lot of things.
 She has a lot of things to say.
 Shhh.
 She has a lot of things to say.
 She has a lot of things to say.
 Well.
 That's just, what is it like to her and to your friend.
 It's like her friend.
 She's always like that.
 And she's been like, I don't know.
 Like, I don't know.
 She was like.
 She's taking it.
 partnered with Mr. Beast and snack brand Feastables serving as the first official
 partnership between an NBA team and a social media influencer as an official
 Jersey Pat's partner and the Feastables brand logo will appear on Hornets
 players jerseys. They're now putting dirt like wow the jerseys for in the NBA
 are gonna have like logos and look it's a little space and you see it
 during the game so why not but I've not heard of Mr. Beast's Feastables but
 again it seems smart to me for both parties because again Mr. Beast is such a
 beast literally in the space like my kids watch board YouTube Mr. I'm just
 telling that's I come home now that's all they're watching they've got in that
 vortex. It's a great way. Again, same thing is with NFLs doing your caption of
 fan base probably yes you're right enough for his wave probably for the most
 part. I'm assuming this is similar to Lunchables. That was what I gathered. I'm just
 going straight to look it up and getting the patch on the Jersey. So Bryce
 boy Bryce Begallon's gonna have Feastables on the Jersey. Feast on that my
 friends. Loading for the ad guy. Hines is jumping on Taylor Swift's seemingly
 ranch moment with new condiments. I had to be careful how I read that. Yeah here's
 this jumping on condoms. That's Hines is launching a limited edition catch-up
 and seemingly ranch sauce inspired by a virtual tweet featuring Taylor Swift
 at a chief game eating a piece of chicken catch-up and seemingly ranch part
 of their global brand platform emphasizing fan devotion. Something tells me this
 was planned ahead of time. Like someone you have to capture this viral page.
 She had a pocketbook. Yeah like this really went to the camera. Yeah yeah and then
 Hines happens to be just yo. Just happened to be there. Let's just spin
 something up real quick. Make this recipe. Come on. I don't think so. Yeah that
 brilliant. It's brilliant though and I do what Hines is doing with other ketchup
 flavors as a sauce guy. Yeah. I've been partaking in a few of this and I love sauce.
 Yeah. If I've ever been a restaurant I have this is like the stuff you dip it in.
 Yeah. Hell yeah. Me too. Sauce bar. Yeah. Hey and then you have sauce in the sauce
 bar. Then I got sauce bar. And then if you're going to food in there's a big
 idea for you right there. If you're in the restaurant business I'll open the
 sauce bar. Okay I like this. Hard Mountain Dew will pay for your wedding but only
 invite crashes. Wow. This comes to us from our favorite dive marketing
 dive.com. The hard soda brand will throw one couple and all expenses paid
 wedding where the only people who can attend are strangers. That can cool.
 That could be pretty wild. That could be pretty wild. That way nobody's embarrassed
 to dance. That way it cares. Everybody's having a good time. We're just here for
 the hard do. Only if Owen Wilson and Vince Fonda there. I just gave them another
 idea. They need time. Bring them in. Let them show up at literally at the wedding.
 Unannounced. That would be nuts. Oh nuts. That place go. I would go fucking try to
 get a. Hey ma. It's a me love. Wolf barrel. Yeah. Well that part. I think that's
 what it crashes. Yeah it was. And it's good. So it's so good. I'm thinking
 back to all the one liners. How good. Freaking. Proudly super. How those guys.
 Yeah. Crab cakes and football. So Maryland does. Yes. I hope you all have been listening
 to our latest guest episodes. Those are on Tuesdays last week. How cook? From bravo's
 summer house. Looks other shows. Cool guy. Very successful drink brand as well. Love
 her boy. We talked about reality TV but we also talked a lot about building a business
 around something that made a lot of sense. Obviously the TV show leverage compounding interest.
 All the principles we talked about a lot on the show. How cook is doing pretty well with
 lover boy. It's all like the name. Oh great name. Really insightful. Came to us from Manhattan
 mild stomping grounds. Really cool guy. So check that out. Hit the back button. If you didn't
 listen to that that came out on Tuesday. Next week for all you sports fans Alex Curry.
 Really a sweetheart and one of the nicest people in sports. She is on Fox regularly. She does
 the calling cowherd shows as a stand-in sometimes and then has a couple for own shows. She was great.
 Really cool. Came to us from LA and really enjoyed talk with Alex. Cool, cool girl and really
 making name for herself in a business that isn't easy for women to break through and she's really smart.
 She knows her shit and she's nice as hell. So hope you get that a listen next week. Alex Curry.
 We've got some big names coming folks. I'm just going to go ahead and drop it. But you may have
 heard of a few of these names. Mr. Dave Aspery is coming on the show bulletproof coffee that guy.
 You may not have heard of Dave. You probably have that bulletproof Dave Aspery will be on the next
 few weeks for the end of the year. And that's some of the great comedians. A few other guests lined
 up in a name that I can't say but might be the biggest guest we've ever had. And that's saying
 something Chris. You guys have some real big guests on your number one marketing and business show
 on Apple just saw the rankings again today. It fluctuates from one to three.
 Number one again today folks. I think it's because I'm here in hot meami in the vacate lounge.
 Yeah, bro. And they came out. So yes, yes, it is. And speaking of VK, they bring. We even bring
 the best products market plant based products right to your door. Take a vacay.com.
 You can also check us out the vacate podcast. Which we do. If you enjoy podcast, you're listening
 to this and you go check it out. Just look at vacate V.A.Y. C.A.Y. The only way to spell vacate
 premium plant based product straight to your house. And the podcast is cooking.
 Great episodes. Yeah. So all your alternative health and wellness news. We're trying to make it
 not the alternative, the only alternative. But a lot of good insights on how to get your
 work health in order in different ways to do it. Everything from breast specialists to
 scaler, scaler energy. That was interesting. That was this past week. You go get that a listen.
 I was skeptical, still a little skeptical, but fascinating nonetheless. And I still need
 to send them a picture. Recipes. Yes. Recipes. I know. Easy activities. Yes. All around this.
 All wellness all the time. And of course, our latest sponsor called air labs, high performance men's
 skin care, delivers straight to you. And keeps this 40 something looking. Keeps that show business
 face looking fresh. Yeah. That icon, I serum, my favorite, the good stuff that keeps the glow going.
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 It's the best. I only support what works. And hey, I'm a living breathing example. If I had
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 with definitely go bags. Yeah, let's be honest. The bags. We're going to be number one. So give them
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 Have you seen this Jimmy Butler has a new e-mode look?
 Internet is in chambers. Jimmy Butler plays with the Miami Heat is a new e-mode hairdo and the
 Internet's latest obsession. This comes just from in NBC news.com. I haven't seen this look.
 But I've seen some memes about it. It's what's an e-mode look. Exactly. They're like long hair covering
 one of your eyes, like looking a little. He's always had dread hiding behind your hair.
 Maybe jet black dye. Okay. There we go. Think hotline. Black nail polish. Yeah. There we go.
 I do like Jimmy, though. He's like the
 the
 place hardest hell. He's always
 a little money. He came.
 Yeah, let's start back. Get back. We need to do some preseason games come up soon.
 But go do a search for Jimmy Butler's new e-mode hairdo. Obviously, a lot to mean. So you're a
 mean person. They're out there. Finally, today, chat GPT. You can now speak, listen and process images.
 Open AI says the big feature push comes alongside ever rising stakes. The AI arms race, isn't it?
 Have a dream. Jerry's barely scratched the surface. It's like literally like when the nukes are
 coming from AI for deep fakes or Vladimir Putin. We've opened a can of worms.
 Got exactly. But now can speak, listen and process images. I don't know if I really want
 catchy, deep talking to you. Unless it's I'm blind. Yeah. And it's telling me what I'm looking at.
 Yeah. Okay. Sure. Yeah. Any caps. I'm halfway blind. I don't have my contacts in, but
 it's getting it's getting scary. But I do think I was watching the movie where
 it's actually Rocky three or four. He's a classic. Maybe he's Rocky four. He had a robot in
 this house. His friend, he gave like his trainer a robot that like was like a maid. It's like 1980s.
 So they knew this shit was coming and it was obviously Hoki's hell. But like now this shit,
 they they're intelligent. They're like robot like walk a roll around your house that can just
 answer your questions. It's really kind of a robot version of Alexa. Yeah. Yeah. If she could
 clean the house too, then or he, no gender or it or them or what of the fuck it is.
 I might drop some dough on a robot cleaner. I know. Yeah. If you could leave it,
 combine some tech here. This chat TBT meets room. Was it Roomba? Yeah. The robotic and like
 full of my laundry. Hold your laundry and get arms in real life. As long as it doesn't get too
 smart and it's you're not, you make no sense. Yeah. Shut up. You're over the balcony. Yeah.
 Got a lot of space to throw you on. Yeah. We don't want that happening. Yes. Oh,
 we do have finally a couple social media holidays. One in all seriousness is nothing to take
 lightly. Mental health day. Having the vacate podcast and look, we all get through mental shit.
 I think it's important to recognize that is still a challenge. October 10th,
 world, mental health day. And then finally, of course, tomorrow on a lighter note,
 let's finish on a lighter note, world smile day. Chris. Yes. Smile. Smile. Like you're happy.
 A Saturday. Saturday. That should be on a Saturday. World smile days should be on a Saturday.
 Some of these times it's like, world cake happiness day and it's on a Tuesday and you're like,
 I came to enjoy that. I can enjoy it. But now I'm going to smile my ass off on Saturday.
 Well, resident beer or whatever I'm doing. We on the lake probably again. That's
 you better be true. Post a pic. Hashtag National Smile Day. Just you grin in the ear to your
 face. That's what we're going to do. But there you have it. My friends here in the vacay lounge
 in Miami. I'm just the news you need. We only bring the news that you need here, folks.
 Travis Kelsey, Swiftie and Mr. Beast. It's just the big boys. So we are bringing you marking lessons
 because a lot of these people are doing these gimmicks and things and we pan in a lot.
 But they're brilliant marketers at the end of the day because they're moving the needle
 using media, using social media, the combination of the two. Because let's be honest,
 there's Swift running a commercial doesn't get the move that they used to just like on normal
 TV because people's attentions have spread out. Yeah. But you know where attention is on TV?
 Football. Yeah. That's like the last remaining like big time ratings all the time. And you know
 what? She's there. Oh, you got that captive audience. Exactly. Ready to eat up whatever you're
 pushing. And so it's smart. And so whether you love whatever her music, she's super talented,
 obviously. Yeah. And I don't believe in all her political side of bullshit. But I believe she's
 a fucking smart as hell business person in marketer. I'll tell you that right now. It's a great
 entertainer. Yeah. Anyway, wherever whenever however you're listening, we appreciate you.
 Any final words, my friend? No. Watch out for those deep fakes. Yeah. Yeah. Don't make
 us real. That's irony. He fakes are real. Yeah. Yeah. You need to find us the radcast.com search
 for the news episode. You can find old episodes go back and see if some of my prognostications
 came true or not. You can I get that thrown in my face my DM sometimes. So I know you are.
 And most of them are true. That's the thing. Most of them have come true. So we appreciate you
 though for making us the number one marketing and business show on Apple podcasts. Keep downloading
 listening and give us some feedback wherever you are. And also don't forget to give us a review.
 We appreciate everyone for Chris Hanson. I'm Ryan Offer coming from the VK Lounge in hot
 me yummy. We'll see you next time. All right, cast. To listen or watch full episodes,
 visit us on the web at the radcast.com or follow us on social media at our Instagram account
 d.rad.cast or at Ryan Offer. Stay radical.