Digital Platforms Shaping the Future of Business with Aruna Ravichandran, Allison Ferenci, and Arjun Rai

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 You're listening to The Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of The Radcast.
 I'm just really excited to be joined today by Arjun Ray.
 The founder and CEO of HelloWoofie.com.
 What's up Arjun?
 Hey man, thanks so much for inviting me.
 It's such an honor to be able to talk to other agency folks in the business.
 Been in the marketing space for a very long time.
 I was working on an ad network in high school,
 came to New York, quote unquote, to make it.
 And launched an agency just to pay the bills by way of running the agency,
 figured out that project management really doesn't do well for creative individuals.
 We raised capital from probably not the best investors in order to get it to market.
 We figured out how not to build an MVP, how not to raise capital.
 And by the end of college, we had raised a few hundred thousand dollars towards the project,
 but again, we were way too early.
 But then figured out that social media marketing and marketing in general for small businesses
 wasn't at the level it should have been for underdogs.
 And we like to call it small businesses underdogs.
 So I ended up launching the company that we're working on now, which is HelloWoofie.
 It's been interesting.
 It's been definitely been a lot of ups and downs the last two years.
 We had 10,000 dollars left in the bank and we had to make a decision.
 Are we going to shut the company down or are we going to go all in and make it work?
 And with my insane, you know, personality, I said, I'm going to go all in.
 So I put in 170K in product cards and savings rebuilt the company from the ground up.
 And just one miracle after the other, you know, happened.
 We launched in December 2019.
 We grew 21,000 percent last year in 2020.
 We did over 200,000 in revenue and we'll probably do half a million this year in revenue.
 The point of the matter is just as we were about to die, we figured out that we need to keep going.
 You need to keep going and miracles do happen.
 Hey, I love that.
 I will say it's painful and some people say this because they've never done it.
 It's easy to like be, you know, a motivational influencer when you hadn't gone through anything.
 But when you've gone through it and I've been on both sides of that at the grounds,
 what is amazing, what you learn failing sometimes, like you said,
 you learn not how to raise money and not how to build an MVP and it's probably helped.
 I'm sure with what you've done with Hello, woofie.
 Once you're pushed up against the wall, you really figure things out.
 Either you figure things out or you just crumble, but we opt to figure things out
 and help other small businesses figure things out as well, especially the small ones.
 Yeah.
 And that's a big topic, you know, we're a digital agency and we work with small to meet,
 getting more into medium-sized brands just from a scale perspective for us and what works for us.
 But having worked with being a small business, having own small businesses and working with them,
 it's a really underserved category because they typically do not have the budgets,
 the sophistication or the ability to kind of leverage what has become a democratized internet.
 But they don't have all of the assets are quite all of it put together.
 So I love anything that's getting and working towards that,
 which really seems like what Hello, woofie's doing.
 It comes down to offering data-driven solutions for the price of a cup of coffee,
 because to your point, small businesses are just faceted, they're unsophisticated marketers.
 They think they know what they can say, but they're just a whole idea of winging it
 when it comes to the perfect coffee, the perfect emojis, the perfect hashtags, the images,
 doesn't cut it when you're competing with the biggest unlimited marketing budgets in the world.
 In 2021, winging it is not a strategy for any business, for any startup, for any freelancer, right?
 And so we were like, okay, as soon as you start typing,
 it'll start complying the sentences for you.
 You'll find that hashtags for you, find the emojis for you.
 This goes back to the idea of a dog I'm pointing to my dog right now, which is the mascot.
 Not only are you an underdog, but just like your dog, man's best friend,
 he's always there teaching you when, how and what to post.
 And so we started with social because that was the lowest hanging fruit.
 Then we went into blog scheduling.
 We were like, why aren't small businesses blogging, especially during the pandemic,
 when they know that digital marketing is super important.
 And so you can auto-complete a blog post.
 You can optimize the B-Bad if I censored it for you.
 And then you're like, okay, we got to help small businesses with emails and emails and notes.
 So we actually built a Chrome extension that does everything I just told you about
 in any text field on the internet.
 Small businesses are really not seeing their customers come through the door the way they used to.
 Where are they going?
 They're stuck at home, they're quarantined.
 But guess who's winning?
 The biggest companies in the world, especially in the media business,
 are winning.
 The Netflix, the Hulu's, the CNBC's, the CNN's are winning, which is great.
 Because they're producing a lot more content.
 The industry grew 80% during the pandemic.
 And I was like, who are small businesses scheduling content?
 Of course not.
 Until now, we've been working with Amazon to build a world's first smart speaker scheduler.
 So literally, you can go to our platform, schedule a video.
 And so long as your followers and your customers are following you on the smart speaker app
 that will develop for you for free,
 then they're able to see the video, audio, or text to audio content within seconds of you scheduling it.
 Talk to me about I'm a small business and I'm signing up for hello woofee.
 What that process is and exactly what the application does.
 So the process is you typically small businesses will go to hellowoofee.com.
 They'll schedule a demo or in some cases they'll buy the product and then schedule a demo.
 Because one of the things that I love doing is funnels.
 It is a funnel all the way through to signing up to buying the product.
 Once you buy the product, you redeem the code and the offering,
 there's funnels inside to schedule demos as well.
 In case you haven't done that, sign up for the newsletter.
 So we believe in funnels.
 And I really, really wish if other small businesses could do the same
 when they're onboarding customers, whether in real life or online,
 you really need to keep having pop-ups and reminding people that there is more
 than what they've already paid for.
 And it's to their advantage to be able to do that.
 As far as the product is concerned, as soon as you start putting in content into a library,
 the idea is that it starts figuring out how similar is a content.
 So you don't get in trouble with other platforms.
 One of the issues that small businesses face is that they keep posting the same thing over and over again.
 And that's not okay according to Twitter.
 We actually built a compliance engine that prevents you from going above 95% in similarity.
 Now you may not realize that you might be at 96% or 95.5%.
 We will tell you that, hey, this hashtag, this word,
 too similar, this phrase, too similar.
 Why don't we help you double-click on it and swap it off for something else?
 Again, for a coffee shop owner, they don't have a degree in marketing.
 But if we can help them be competitive and not get into trouble,
 that's a huge value I for the business owner themselves.
 The idea is to build a platform for creative.
 We don't want to build, quote unquote, the Bloomberg terminal of the world that's super clunky
 and super over-informative.
 We want to build something that's super beautiful yet super data driven.
 I love it.
 So essentially, we're helping small businesses keep their content relevant,
 fresh, and compliant.
 Exactly.
 And do it over and over again and never miss a beat.
 And that's not just what social like I was mentioning.
 We built a product called Journal that does it for blogging.
 We then built a smart speaker scheduler that does it for smart speakers.
 And our whole mission is to build the biggest company to help the smallest
 every step of the way.
 We literally mapped the entire English language word by word to figure out exactly
 which words, which emojis, which other emojis, based on the emojis you've used already,
 which other hashtags tend to be used with one another, based on 200 million data points.
 We're giving you the ability to understand what's being used in real time.
 And then of course, we're all cavemen, like our images, right?
 Automatically find royalty-free images, not go to Google images,
 because you may or may not be able to use those images.
 The image-based platform is doing really well because the fact is people are visual.
 It's surrendered really well because it was visual as well.
 And then video was introduced and guess what?
 My theory is the more we get frames per second,
 the more frames per second, it's easier to distribute content by frames per second,
 like TikTok, it being example, or YouTube being example of video formats,
 the more engagement you'll get, and the more competitive it will become to market.
 And I'm really bullish on that.
 The evolution from Facebook to Instagram,
 obviously Facebook agreed with it when they bought them for what now seems like a valued
 price of $3 billion, I think it was.
 But yeah, but it was the same thing, because everything was super text based on Facebook,
 everything was getting wordy and lengthy.
 And then the simplicity of the image-based on Instagram took off,
 and then exactly what you're seeing with TikTok on the video side.
 Video is king, I think, as we say.
 And then you've got to ubiquitous nature of 5G networks coming that makes all of this happen.
 So my other theory is that waves per second, right?
 It's all about getting more data in a unit of time,
 and then being able to allow everyone to access that capabilities.
 Any trends, anything you're seeing beyond what you guys are bringing to life on HelloWoofy
 in the small business space for this year in 2021?
 Well, I just face it, from a relationship perspective,
 from just development of society in general, everything that would have happened in five years,
 happened in five months.
 And speaking of trends in the business world, you see the same thing.
 It's so interesting.
 People are becoming adaptable, essentially, to the circumstances.
 And I like how video is becoming more common.
 Delivery is a lot more common now.
 People, you know, the last mine delivery is a trend is huge now.
 And then, like I was talking about smart speakers,
 I mean, we're seeing a lot of content distribution channels really double downing on that.
 And from the infrastructure standpoint,
 because not only more people on the internet and connecting,
 but they're working from home, they're pushing residential areas to have
 almost enterprise-grade technology to actually allow them to connect with one another.
 How mapped out of a strategy do they need to have if they're coming on board with HelloWoofy,
 or is it pretty much like plug and play like with how they come into the platform?
 We wanted to make it so simple that even your kid could use this if they were an influencer,
 right? We know so many kids around the world who are YouTube stars and whatnot.
 And so we wanted to make sure that you were not only using something that was super simple,
 but data-driven and, you know, honestly, when as soon as a small business jumps on board and gets
 start, you know, starts using it, there's not a lot of learning curve.
 And they literally just have to start typing.
 It'll do the work for you.
 And the more you do that, the more you notice how easy it should have been to do social media
 marketing. And then, of course, you can do other parts of blogging and scheduling other kinds of
 content as well. We have that whole Robin Hood effect, essentially, which is we want to build
 the biggest company helping the smallest. But how do we do that, right?
 And this is great for other startups and other small businesses who are listening in,
 is you want to involve your customers from the very beginning.
 And I encourage each and every one of you who is listening in to build a community.
 We build ours in Facebook, call content masters.
 But every single day, people are telling us what's working. Every single day,
 they're literally telling us what's not working. They be make a mistake.
 They're happy to tell us that in the Facebook event, I'm happy to respond in video format.
 And I just encourage everyone to make sure that you're not just building a business for yourself.
 You really have to focus on the community and get your customers involved, get involved as well.
 You know, we talk about this at the agency. We've been working on some Cisco.
 We've been helping our partner, ScanSource. And I'm really excited to have Aruna,
 Ravi Shandran on the show, the CMO of WebEx by Cisco. Aruna, welcome to the show.
 Oh, I am so excited to be here. And thank you for having me this morning.
 I think you're such an inspiration in your position in what you've done and your kind of your
 history. And I'd really love to just kind of start there.
 So I was born, raised in India. And very earlier on, you know, my career path in India was
 actually chosen for me by my mom, who's a big inspiration. And I was told that I had to bake
 three career paths. I had a choice and I had to bake only one of them. It's an engineer,
 a doctor or a loser. And very earlier on, I loved Math and I decided to basically pursue a
 career in engineering. And so fast forward, got my bachelor's in computer science, came into
 the United States, had a very, very successful career as a group from an engineer to an architect
 into an engineering director. Ten years into a very successful career, I decided that I'm going to
 make a pretty big and a risky move and decided to go into the darkest side of the business,
 which is all about marketing, because I knew that I could make a bigger impact. Because even while
 I was in engineering, while I was a really good engineer, I always, always gravitated towards
 the voice of the customer. I also believe that the symbiotic marriage of technology and marketing
 together was an untapped supercharger, which pretty much will help in terms of innovation and growth,
 not just for my career, but also I could play a big role in terms of being able to help technology
 companies. And now I see the world in a very different way through the lens of a CMO. And so
 given that, you know, I've now been on the marketing side for about 15 plus years, and it's been a
 continuous journey of learning. It was a pretty risk-carrier path because, you know, when you make a
 change like that, after a very successful engineering career, you don't know what you don't know. But
 I am blessed, grateful, and really happy from actually taking the chance and making a shift into
 the marketing side. You bring the technical side of the engineering, which is the science, if I can
 call it that. But you had this natural, we're kind of spirits. This natural humanity that, you know,
 comes with, you know, the art of storytelling. And it sounds like, you know, you've been able to
 kind of bring those two sides together because a lot of times, you know, marketers, a lot of them,
 that's not a standard career path. It's usually like one or the other. Like, I'm into the building
 blocks of engineering of how these things happen or these products are built versus the art of
 telling about them in some unique way. That's a pretty unique path. It definitely is a huge
 advantage because if you think about B2B companies, technology tends to be pretty complex. And so,
 like I said, I'm definitely grateful for my engineering background because it gives me the ability to,
 you know, build a narrative at a higher level, but also gives me the ability and the seat of the
 table with my customers so that I can dig deep into the product sides. It's definitely a balance
 and it's tough, right? Like, I always tell people, you can probably be very good at two things.
 Two things. And that is a true statement, at least from myself. If you want to be a jack of all
 trades master of none, so be it. But if you really want to be good at your discipline or really
 want to be good as a mother, you'll have to make a lot of hard choices. And I did a lot of hard
 choices during my career in order to raise my two goals. Let's talk about the book dev ops for digital
 leaders. What was your inspiration for the book and what was like some of the key takeaways you
 want readers to get from it? As I talked to a lot of the C-suite customers and I learned about some
 of the best frameworks and practices they've got here. I looked around and I saw that there were a
 lot of technical books on DevOps, but there was no book which was like a Chronicles of DevOps,
 which talks about good frameworks and disciplines which customers have actually adopted and deployed.
 I will always be a technology-oriented CMO and I will gravitate towards that. And one of the reasons
 I also wrote the book is because it basically helps build talk leadership. So because there are so
 many different opportunities out there and like I said, I am really obsessed with the voice of
 the customer. The customer is the game and I'll go above and beyond in order to make sure that
 we keep customers happy. Your key initiatives with WebEx and both maybe in the last year or so,
 but if certainly moving forward, what are some of the priorities for you with the brand?
 Things have changed radically. Video conferencing was known by a selected few, especially large
 enterprises, but the ones who actually knew about video conferencing. Now, even a three-year-old
 knows what is video conferencing, right? Because with the pandemic, the whole market around
 video conferencing being able to talk to people in a virtual way has been completely democratized.
 And so in fall of last year, the Cisco leadership team, the G2 Patel, my manager, who's the
 EVP of a collaboration business, decided to basically make a big investment on the marketing side.
 At that particular time, we realized that we faced a tough situation because with the pandemic,
 even though we continue to be the leaders in the enterprise space, but we did not have the
 hearts and minds of the end users, right? Like we did not have a perception that we are cool and fun.
 And so it was a big challenge, which the team and I had to basically undertake. That is where
 the team did a phenomenal job. First, we had to overcome perception issues. Second, we had to land
 big punches in the awareness fight that our new and louder competitors were already started to
 have a play in the market. And last but not the least, it's not just about video conferencing.
 It's about owning the conversation around hybrid work. I had to implement with my team three
 important strategies. One, had to rebrand WebEx. So in June 2021 of this year, for the very first time
 in WebEx's 25 year history, the team rolled out a brand new rebrand campaign with WebEx.
 For us here at WebEx, our purpose, and especially here at Cisco, is to create an inclusive future for
 all. And a big part of this rebrand is to also to send that strong message. Everything across the
 board, we want to make sure that we represent a diverse group across geographies, across age
 groups, across location. Because with WebEx, now we have the ability to basically bring everyone
 together regardless of where you're actually located, regardless of the time zone. And so technology
 becomes a big enabler. We basically then launched a global campaign, which is called driving hybrid
 work. And this campaign, we created with our favorite customer, McLaren, the Formula One team.
 It's awesome to see the multiple different faceted use cases, which Zach Brown,
 now a bit of fabulous relationship with Zach Brown. And he actually told you the value he and
 team are actually getting with fan engagement with their downstream technology with WebEx.
 I don't think we've completely digested as a society, especially a working society, is the complete
 picture of the hybrid work environment. And it sounds like WebEx is at the forefront of kind
 of helping define different things. I hadn't thought about the equal state at the table. When you
 think about the mindset of participating in these things and where you might be, and thinking
 about it in a smart, concise way about how to make people feel truly included, no matter where
 they are in the world, be it home, be it work, be it office, whatever that might, I say,
 is really fascinating and really forward thinking about some of the psychology involved with the
 hybrid approach. It is. And I'll add another thing, right? Like there is this growing concern about
 you know, mental video fatigue, people are, you know, if you look across the board in the market,
 it's all about, you know, mental wellbeing. And that is another area where I think technology
 can play a big role. One of some of the key things we have actually done in order to basically focus
 on employee wellbeing is to come up with partnerships. So we recently created a partnership with
 Ariana Huffington's company. She's got an app which is called a reset app. So with that particular
 partnership, like if you are going from meeting to meeting to meeting to meeting, research has shown
 that if you take a five minute break between your virtual meetings, it has a tremendous role to play
 in your mental health. Any big things out there that you're seeing coming? Work is not about
 where you work. Work is about actually what you do. And technology now becomes a huge
 enabler to ensure that work gets done regardless of whether you're working from home,
 office or anywhere in between. And I think I am extremely excited for what Cisco can actually bring
 to the table to our customers, our prospects and everyone around the world in terms of
 being able to help everyone to embrace hybrid work. We're getting meted today. We're getting AR,
 VR, MRPR, all the R's here, all the realities with my friend Allison, Farency, CEO and co-founder
 of Camera IQ. What's up, Allison? Hey Ryan, thanks so much for having me today.
 Hey my pleasure. I do want to start with what got you into the AR world.
 So my background is as a creative technologist, I have been for better or worse in the AR-XR
 space for the last 10 years. I got started when I was in graduate school doing a masters in interior
 architecture and digital interactive art and was really fascinated about what it would mean for
 digital content to occupy our physical world and was a believer that I could actually bring
 those two realities closer together. How's that entrepreneurial journey been for you? Look,
 I think, and you know this as an entrepreneur yourself, I think the key to being an entrepreneur's
 perseverance, there's kind of what is your idea is the market right and then are you willing to
 just stick it out because no matter what shit's going to be hard prior to founding Camera IQ,
 I had an AR agency, so had the benefit of understanding where Big Tech was investing from the hardware,
 meaning into cameras, right? So most ubiquitous piece of hardware in the world. You look at
 Apple ads today and this is all they show, right? Is the camera had the benefit of watching them
 double down on the computer vision software. So the software that enables the camera to actually
 see and understand the world around them, watch consumer behavior change from everyone becoming
 a photographer with Instagram to the rise of stories and Snapchat to you know everyone being a
 creator because of TikTok and then also knew firsthand as a creator how hard it is to create this
 content across platform at scale. But still I would say you know it's hard as shit.
 It's a lot of pressure but I feel lucky I wake up every day and I love what I do and I wanted to
 find the future of of computing and I'm a believer that the metaverse or spatial computing is that.
 So as of now running Camera IQ is the best way I know how to do that. With all of these technologies
 whether we're talking metaverse Web 3, NFTs, it's all a function of kind of not if but when
 and I think part of bringing these technologies to to bear is about the practicality of how
 that technology is implemented perhaps as a creative technologist I am at liberty to say this but
 like for me tech for tech sake is art. It's all about how we implement that technology to make it work
 for whether it's for businesses or for consumers and hopefully and all of that helping ourselves be
 more human. Universes kind of being built. I'd love for you to kind of define the metaverse the
 way you do and kind of wear all these how all these universes come together maybe or are they?
 So what is the metaverse simply to meet is the next evolution of the internet and there's kind of
 three defining factors that differentiate it from the experience we have on of the internet today.
 The internet today is two-dimensional. The first is that it's going to be spatial. It is 3D,
 it is interactive and it's something we can move through whether that is a virtual reality or
 virtual environment. So a platform or you know like Vansworld on Roblox or Light Saber on Oculus
 right. Those are virtual environments or virtual realities and then there's the mapping of digital
 content to our world. So augmented reality. The second is that it's persistent. I can map content
 into Times Square and it's going to persistently live there. It's not going to disappear when I'm
 not engaging with it and the same is true when we talk about a virtual reality. This is very common
 in open world games even when I'm not playing. The game continues and then the third is that it
 shared that if you and I are in Times Square not only is that object in Times Square persistent but
 we are engaging with it together and seeing the same thing and having it react to both of us.
 So in that way it's shared just like you would in a virtual environment. What is it in terms of
 its medium? The how? We would kind of couch all of it in the big XR. So extended reality.
 Primarily that's going to be augmented reality or virtual reality and then the where is it?
 You know I think some folks have this conception that it has to be a head mounted display.
 The truth or the reality of it. Unintended there is the ways that we engage with them at a
verse today are through our mobile phones, our tablets, personal computers, gaming consoles.
 It will be head mounted displays at some point but I also would argue it's going to be holograms.
 It's going to be really any piece of hardware that has cameras and screens so it could be your
 Tesla, right? All become computing platforms that help us enter the Metaverse.
 Some of the experiences they were building AR and VR kind of into it a little bit like where you
 would see through the lens of your thing and see different experiences within retail.
 And I always thought that that had all the potential in the world and I think maybe we'll come
 back to that now that the usage is more viable so to speak. Yeah you know we talk about how the
 what you do with camera IQ today is an investment towards the Metaverse. We're not trying to tell you
 you are 100% doing the Metaverse and this is the promise of it but rather hey how do I use
 the camera and create different AR experiences that address the consumer funnel meaning
 what are experiences that I can run on social that are going to drive top of funnel for me
 and have the outcome that I want and we have the data that shows that right so for reference
 an AR experience compared to a traditional post on social can reach up to 34x your audience versus
 a traditional post on social media photo or video passive in my mind is only going to reach 0.5%
 of your audience. So again if you want to widen your top of funnel AR is the most effective medium
 if we're talking about engagement an AR experience across kind of any platform has an average
 play rate at least the ones coming from camera IQ of 55% when we look at folks at how they engage
 with a photo or video we're talking about you know I think it's like a less than a 10% engagement
 rate and then when we look at conversion meaning how do I use AR to visualize a product or try
 on a product before we buy our customers are seeing at least a three and a half x increase in
 conversion rate and in some cases up to 10 x increase in conversion rate on their e-commerce site
 so for us it's less about let's build fucking anything right and do the never been done before
 but instead how do you get really practical and insert the camera or AR into the consumer
 journey where we know it's going to make a difference in your business. It's always this the
 want versus the need like is this entertainment or is this the universe to come like you know
 is our world so fucked that we need to get into the metaverse. So I have two minds the first is
 kind of putting want and need aside I think if we look at Gen Z which is going to represent the
 largest consumer base in the next I think it's like in the next five years they're going to have
 the spending power of any generation of all time the reality of Gen Z is they don't consume
 the way that previous generations have they're not interested in photo or video they're a generation
 that expects to have a voice in platform they all consider themselves creators they are a
 generation that expects to see themselves reflected in your brand they're a generation that wants to
 play with you before and and participate in your brand before they ever purchase from you
 and a lot of that behavior is drawn from from gaming right that interactivity it's also drawn from
 from from platforms like TikTok if you want to engage with them you can't just depend on making
 your marketing campaigns photo and video you have to be thinking about interactivity which is
 a key principle in the metaverse in this kind of next iteration of the internet.
 I think you're right there because we have brands all the time they're like do we need to be
 worried about this do we need to be thinking about this and I'm like some of them it's the answers
 yes and I would say they have to worry about it but they need to be brainstorming and then some
 it's like your budget doesn't necessarily allow for it and the opportunity isn't necessarily
 here for it and I think it really depends. It's I think it's brand and vertical specific but I
 I would say there's kind of two things depending again on on vertical that your brand is in as
 like the first is like if you're a product company meeting you're selling a digital good
 the most important thing for you to be doing as a business is starting to digitize your brand
 you have to start or we talk about as digital twins even if you can't go back in time and digitize
 all of your products moving forward how do you make that part of your pipeline that's easier set
 than done so which is why I'm like that has to be a day one it should be part of your investment
 just based on the fact that visualizing products in 3D and AR can increase your conversion over
 three and a half X how do we change our workflow at the top of production and design to make sure
 we're capturing those 3D models but if you're able to do that that asset can be used not only
 along your entire kind of e-commerce funnel but can be used in your entire customer journey to
 help them make a smarter better purchase and that not only increases your sales but will help
 reduce your returns so again if we want the metaverse to be as rich and interactive as the
 experience we have on the worldwide web today we have to start investing in 3D content don't get
 me wrong you can use 2D assets but if we're trying to sell your product you have to digitize
 your content in 3D primarily camera Q is actually enabling you to build these experiences and then
 have them work across platforms so across all of the major social platforms as well as on your
 e-commerce site when it comes to digitizing your products that's a whole nother workflow that we
 have a number of partners that we can introduce our customers to to help them do that okay so it's
 more of the AR experience once you have the digital assets you can essentially build on our platform
 and we're going to guarantee that it works on every major AR platform we started with social because
 that's where their where consumers were in the camera every day we're now on in web so we can
 support your e-commerce site we can do SMS marketing we can do email marketing pretty much anywhere
 that you want to invoke a web page we can run for us the future really starts to look at both
 next generation hardware as well as virtual environment so while we're extremely passionate
 on a personal level coming from a camera first world so AR world for us VR is just AR with the lights
 out and so what you'll see from us over the next 12 to 18 months is starting to think about again
 next generation hardware as well as the ability to distribute into virtual environments and really
 focused on how do we become the best tool for creating scaling and managing these experiences
 where do you get inspiration is it just naturally like intrinsically in you like I'm just
 driven I'm inspired as a person the thing now that I get most inspiration from is like I love
 building tools there is nothing more exciting for me than seeing one of our customers and you know
 whether it's a social media marketer at a brand or a graphic designer who's you know using
 proficient in the Adobe Creative Cloud having that aha moment of like holy shit I can create an AR
 experience and it was joyful and fun and I didn't spend hours trying to watch YouTube videos you
 know our customers say we're like the Canva of AR if you're familiar with Canva that for me that
 democratization of technology is what I get out of bed every day for is wanting to invite more
 people to participate to listen or watch full episodes visit us on the web at theradcast.com
 or follow us on social media at our instagram account d.rad.cast or at ryanolford stay radical