Spencer Pratt - Reality TV Personality, Podcast Host, and Entrepreneur

 Thank you for having me, my first, you know, credible podcast that I get to be on with.
 I mean, finally, I get to talk about some money that I like talking about.
 Of course, I'm doing swipe ups, and my story is always like, then they're like,
 well, maybe limit your swipe up, so you're just telling me the algorithm is hiding my content
 because I'm trying to monetize your app without paying for it, you know,
 I probably wish I had listened to my college pledge brother to try to have me put all my
 money in Bitcoin in like 2011, but back to reach, I wish everyone loved me because then
 I would have reached more people.
 I really just came on this podcast because I was hoping to learn some things I didn't
 have to like pay to hear, like, so no.
 You're listening to the radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 It's Ryan Alford.
 Welcome to another edition of the radcast.
 We're even more radical than we usually are.
 Hey, what's been getting real?
 We had a bachelor on last week with Ben Higgins.
 And now we've got, can I call you Pratt Daddy or as it needs to be spread?
 A couple of times.
 As soon as I heard you say that, I'm like, this is Pratt Daddy.
 Call me PrattDaddy.com.
 PrattDaddy.com.
 Hey, I like the branding, man.
 You're smart business, man.
 Spencer Pratt joins the show, reality TV personality podcast host, now an entrepreneur.
 What's up brother?
 Thank you for having me.
 My first, you know, credible podcast that I get to be on with, we're just not talking about it.
 Can we circle that?
 Daniel's my producer here.
 I'm going to circle that is the, we're going to have that's a new headlines.
 Spencer, Spencer Pratt calls the radcast, first credible podcast.
 I mean, finally we're going to talk about some money, what I like talking about.
 I know.
 Yeah, so quick little, you know, start a reality TV, you know, it's 20, turning 38 next month,
 done every reality show pretty much possible, said no to a lot that I shouldn't have,
 that I should have taken the money and got obsessed with buying crystals in 2008,
 initially just because they were really expensive and I was buying anything expensive,
 that was just my thing.
 And then, you know, got into the, you know, the energy of them and went wanted to believe it,
 you know, there's people, I want to argue with people if they say they're rocks,
 they're really expensive rocks.
 So I'm fine with that.
 Yeah, they're in museums, I'm fine with that.
 So then my wife was like, you can't buy anymore crystals.
 And so she's like, you need to sell your crystals.
 I was like, I'm not selling my crystals.
 And I was like, well, what if I buy a bunch of crystals and I sell the ones that I don't want.
 And then I use that profit.
 So then I technically didn't pay for the ones that I got.
 She's like, I don't care what you do.
 You need to sell crystals if you want more crystals.
 So that's all I actually, I didn't never wanted to start a business.
 I wanted to be famous.
 I wanted to be Tom Cruise, you know, I still wish I was Tom Cruise.
 Having a business is a full time job.
 And I never wanted to have a job.
 That's why I did reality TV.
 It was so fun.
 Fill me.
 Let me get drunk and argue with people.
 This is a great job.
 I love it.
 Here we are.
 Now I think like almost four years later of like a real business, you know, initially I was
 partnering with, you know, guys and letting them fulfill and, you know, just doing more
 of the swipe ups and sending them to a link that would then they would fulfill.
 But about four years ago, we started Pratt Daddy dot com because Spencer Pratt dot com.
 I had lost the domain and I was like, well, what are we going to call it?
 My high school nickname was Pratt Daddy.
 Well, and it was available on Go Daddy.
 And so that is why it's named Pratt Daddy because it was the domain that was available
 because people I was like, why is it Pratt Daddy?
 You sell such expensive crystals.
 It sounds like a porn site or something.
 And like it was my soccer nickname, but yeah, it works out because, you know, I don't
 brand the crystals.
 So it's like you buy an expensive crystal for me.
 It doesn't say like Pratt Daddy into the rock, you know, that might be face, face four
 or whatever, right?
 Yeah.
 I mean, well, my logo is a hummingbird with like a crystal wing.
 So the thing that I'm missing the most is like the branding of our product having the
 hummingbird on every product and chain.
 So, but yeah, it was, we were so crazy successful in the first couple of years.
 I didn't realize how successful we were because it was costing so much money for success,
 but now I look back and I'm like, oh my God, how did I take my, you know, foot off the
 pedal?
 Because I think our first year, we did over what?
 $2.9 million just off the website and then it went down to like $2.5 and now we're just
 staying alive over here post COVID.
 Yeah.
 Well, interestingly enough, I want to step back.
 But before we step back, I did look at being, I went to digital addings and saying, I
 guess just being a digital dork, I did look up like you're organic reach numbers and they
 were about, they're about half what they were, you know, 2020, 2019.
 So I was like, I bet you that translated to some revenue changes.
 Oh, yeah.
 And I don't really, I don't know if it's out because so I was the Snapchat or the year
 when I was getting those revenues and it was because this was pretty Snapchat selling
 ads and I was getting, you know, 8 million views a week on snap and now, you know, I'm
 in the, I'll be lucky to be in 100,000.
 So I, and then Instagram did the same thing.
 And then when I asked people it's Snapchat, like the executives, I'm like, what's going
 on?
 Are you doing swipe ups in your story?
 I'm like, of course I'm doing swipe ups in my story.
 It's my story.
 And I always like, then they're like, well, maybe limit your swipe up.
 So I'm like, so you're just telling me the algorithm is hiding my content because I'm
 trying to monetize your app without paying for it.
 But so it is what it is.
 So yeah, I don't know if it's that.
 And then I also had an ad agency I was spending 40,000 plus a month buying ads.
 So I, I don't know if it's the algorithm or the combination of not using an ad agency
 anymore, but it felt like if I spent all that money, I made the same money I did without
 the ad company.
 Like it felt like it, and, and they would send me the breakdowns of all the stuff.
 And then one of my smart buddies later, I showed it to him and he's like, well, where
 are you getting that from?
 Like they sent it to me.
 He's like, oh, I bet they did.
 He's like, check out the raw data.
 They need to send you the raw down.
 I'm like, I don't have time.
 You're looking at raw data.
 What are you talking about?
 Like I pay them this much a month and send me a little nice breakdown.
 So yeah, no, well, we can talk about that aspect, not on another call out, because I'll give
 you the one, the 411, all that, the, yeah, all we do is help e-commerce brands.
 But we could talk more about that, because I think we could help you.
 But all that aside, I want to talk about everything, Spencer Pratt.
 So I'm talking with Spencer Pratt, PrattDaddy.com.
 Talk to me a little bit, Spencer.
 You know, for everyone, you know, it's funny you talk about awareness and the algorithm
 and all those things, but I've always said attention is currency.
 And most of your attention, I think, was garnered, like you mentioned, from reality TV.
 I know you've done multiple shows.
 Most of your celebrity, though, I think we could say came from the hills, the first iteration,
 correct?
 Correct.
 Yeah.
 And what?
 I mean, I don't know.
 You've been real transparent and you've got your podcast, Spidey, the Spidey podcast.
 You and Heidi, your wife, I did check that out, it was very entertaining and very, actually
 fun.
 I was listening to it.
 I had never listened to it before, but knowing you were coming on the show, I actually enjoyed
 it.
 And I think, you know, for people that don't know, like, how would you like summarize that
 whole experience and both, you know, the return and everything, you're kind of known
 as the villain, right?
 Is that?
 Yeah.
 And then this season, they tried to like bring that, that idea back and it just kind of backfire
 because the audience is a lot smarter than they were in 2008 and they just see through
 just, and it's like an edit and I get a total.
 So yeah, they're trying to run that story back, which I'm not down with at this point
 because what I learned about playing the villain, because David Foster, the music producer,
 when I had done the Princess of Malibu and my first show that I had produced, he told
 me, you got to be the villain, like Simon Cowell, and I was like 20 years old and he was
 like, hyping me up on Simon Cowell's right when, I guess, an American idol first dropped
 and I was like, okay, yeah, I'll run that, I'll be more hated than this dude.
 But I didn't get like, Simon Cowell was the villain because he was just hating people
 of facts and it was the truth and sometimes the truth hurts, but you know, I was just
 the villain for like, recklessness and like, so it didn't cadet, which now I learned
 is does not work.
 And I mean, it worked in the sense that it made us, you know, crazy famous and we monetized
 a lot of different things, but I feel like for the long term strategy of fuel, there's
 a 90% of people that don't follow me now, that's only they connected to that.
 I feel like, oh, I hate that guy because that was just like, I had tight cast and molded
 myself and I will thankfully their social media and, you know, I could build a new audience
 for people who are like, oh, that was so fake and, you know, he was clearly strategic
 and hidey was obviously in on everything.
 But for branding wise, if I could have a time machine, I'd go back and, well, by the time
 machine, I would have brought social media back because everything would have been different
 if I could have gone live every night after episodes and gone on podcasts and, you know,
 tear out all the facts and not just let this fake edit just take me down and go along
 with it because they were, that was back when you got rich off of reality TV and so I don't
 regret the checks, you know, I probably wish I had listened to my college pledge brother
 that tried to have me put all my money in Bitcoin in like 2011, who now has hundreds of millions
 of dollars.
 So, you know, I probably would have, you know, spent, why is there, I probably would have
 spent it all, but just, you know, I did buy a lot of gold coins and that helped, you
 know, buy our house, so it was one thing I spent money on, but, uh, yeah, a villain and
 hated it.
 No.
 I mean, but I think anyone that can kind of see it, you've been able to, you know, level
 set the playing field with your social media and thing and that's grown obviously with
 the show, but I mean, how would you, like, for people listening, people that know you,
 I mean, like, who is the real Spencer Pratt then?
 Like, like, how do you define yourself and where do you find kind of that center of gravity
 with, you know, all the headlines and all the bullshit that was out there that, you know,
 wasn't true, but as you've been building your business and building your personal brand
 since then, how do you kind of define yourself?
 Well, I would just rewind to where I started and that was behind the camera.
 Like I left USC to sell a network television show to Fox.
 I was the youngest executive producer at 20 years old to, to a network.
 So I, I wasn't supposed to be on camera.
 I was filming and then it was, they needed a, they needed, uh, what's not a villain.
 It was just they needed a man taggingist at the time.
 So the other producers were like, Spencer, just get over there and kind of stir it up.
 And it's like, I didn't get like, I was taking the, the pill and the matrix and hopping
 out of my whole life in that moment.
 And I was like, no, I got my walkie-talkie.
 It says executive producer.
 Spencer, like, you still get your walkie-talkie and I just got played.
 You know, I should have been like, no, no, let me think about like, is this what I want
 my whole life to be the person in front of the camera when all along growing up, you
 know, all my friends are in the business and now, you know, writers, producers, directors
 and that was where I would be.
 So I would say to find myself as somebody who ended up in front of the camera with the
 mindset of like, success and trying to make shows that I was on, you know, hit ratings
 bonus so I could get paid and da da da da da da.
 So, you know, for me, it was always easy.
 It was always a, a stick and act to how to get more money.
 And once you're in, you're in, you can't, there's no like, I'm going to decide to be a lawyer
 now.
 It's like, you know, at one time, I was like, I'm out.
 I'm going to try to be a manager, a talent manager, so I put a nice resume together with
 my USC degree, da da da da da da.
 And the, you know, I get a call from the head of the whole firm and he's like, hey, man,
 like any other time we would totally hire you.
 But he's like, the reality is you're too polarizing to rep any of our clients, like, you know,
 and that was when I think I had to Google the word polarizing and I was like, oh shit,
 I'm like, shit.
 So, yeah, I just, I just rode the wave as far as it could take and then finally having
 a business that does not matter if you like me or not, I source the best possible crystals
 that you can wear as a necklace on the planet.
 So that's the great thing about, I don't sell a product that's like, I, like, if you don't
 like me, you could still go to my site and be like, damn, like, these crystals are fire
 if you're like in a crystal and I'm not, it doesn't come with my face on the box and
 you know, so that is the edge I have in the business I'm now running versus like, if
 I had a freaking a shaver that's like, why do you need this shaver?
 There's so many shavers you got to have that shaver because you like Spencer.
 It's like, I don't have that type of, you know, product.
 So that's the perks that nowadays it really doesn't matter, you know, but back to reach,
 I wish everyone loved me because then I would reach more people.
 Well, I still think you're getting a lot more searches just in your name alone than most
 people which helps in general.
 So transitioning like, you know, coming reality star to coming entrepreneur, I mean, what
 what's been some of the biggest challenges of that transition and and what I mean, you
 mentioned why crystals, but that was kind of like number one on my list, like why crystals
 and what you happen to start collecting when you are, you know, in the, the throws of
 reality, maybe spending more money than you said, maybe that's the reason, but, but what
 have been some of the challenges of that transition?
 I would say first employees like, I'm used to being on a cast where it's like, if you
 don't, if somebody's not pulling their weight or not doing that, you actually get paid
 to like engage and create like pretty much get into it with these people, but you have
 to, you can't get into it with employees.
 You got to manage, you know, personalities so much like at one time, like back when we
 were bawling, feel like we had over 12 employees and, you know, different times and schedules
 and people not getting along and having to people sabotaging other people and people
 losing my expensive crystals and setting out the wrong pack.
 And it's like, I have to make usually I get paid to like snap on falls and like, you
 know, now I'm having to be like, oh, okay, you lost my pink term, you don't know where
 my $2,000 pink term line is, okay, like, come by, yeah, I'm just going to burn some
 sage.
 So that, you know, I'd say employees making, you know, initially I went to USC for business
 and I was like, I'm not going to be in business like it's always my time and I transferred
 political science because I was like, I can see myself, you know, if not being in politics
 because I felt like it was just, this is pretty it being like the worst thing in the world.
 I think back in 2003, it kind of looked like, oh, that could be fun.
 Now it's like, oh, no, thank you.
 But I did see myself as maybe I can't pay mad or something.
 So I switched over to Paulie's side, but now I'm like, oh my God, why didn't I just
 stay in business for like the one-on-one day in business class?
 Like, stuff that I learned the most expensive way, I'm sure you get a whole book about,
 you know, and I still am trying to learn and it's so hard to balance.
 You know, like for instance, when COVID hit, we didn't know, it was two weeks of stop to
 spread.
 So I have, you know, all of a sudden, no one's coming to the office, all my employees
 want to fly back to their homes, abuse their families, and I don't want to fire people.
 So I take on two Shopify loans, one for like quarter million dollars, one for like Shopify,
 Capital or whatever.
 This is pre-PP, PPP loans, where I'm just like, shit, Shopify offers me this money.
 I'm like, okay, I'll use this to pay payroll for employees that aren't even like literally
 doing nothing on this pain.
 So a real businessman, I would have been like, hey, good luck with COVID, guys.
 Mask up.
 Do what you got to do.
 Like everyone's fired, we're going to button down the hatches and then take, if I'm going
 to take down money from Shopify, I would have used it to invest in gold chains from Italy
 that I sell with my, or buy more crystals.
 So I'm now every day paying, you know, a ridiculous, you know, 12% off my daily sales for a loan
 that I took to pay for people that I no longer employ, because once I brought them back
 after like six, there were, there were garbage too, you know.
 So just the hardest lessons that are so expensive and, you know, it is the good thing is I keep
 telling myself, like, I want to transfer this one day, this business to my son.
 So it's like all these expensive hard lessons, like, I really will have learned, everything
 will be, you know, those, always things will come up and, you know, like, and COVID was
 a hard one, because I didn't plan for that.
 You know, I was spending every money, every dollar we were making, I was putting back in
 the company, because as I did that, it was growing the company, if we made this much,
 I threw it all into ads, so it was building, building, building.
 But then when we got on plug, it was like, I didn't put anything to the side, because
 that wasn't, you know, I don't know, who's smart business or bad business, if there was
 no COVID, would I have kept building and ads and dead, so yeah, a lot of lessons, but
 I would say employees was the first, because I'd always been like a Ronin, you know, Heidi
 and I were like one flesh, so even though, like, we were such a team that it wasn't like
 I had ever, like, oh, Heidi, you don't do like, we rode everyone, did everything together.
 So then now, having all these people that I have to deal with that are, you know, rely
 on, count on, that was the biggest, like, oh my God, and now I look at like big companies
 and I appreciate how, you know, people make real money deal with all these employees
 and all this drama, I'm like, oh my God.
 But then you realize, like, when you always hear like, oh, this business matter, the worst
 feels like, you almost have to be like, not a bad person, but like, you cannot be a
 little crybaby, like, like, I was a little crybaby, like, oh no, I got to, I got to pay
 for all these people to work from home and not doing, like, it's like, it's by, like,
 life sucks, like, but, you know, so yeah.
 Well, hey, they say, you say you get, I mean, the villain, I mean, everything you described
 to me, he describes like a good person, like, you tried to do what you thought was right,
 you're learning business, you know, you take care of your employees, you know, maybe
 they didn't ultimately take care of you, which is unfortunate, but, you know, you try
 to do right by them.
 Maybe it's a learning lesson, but I'm not hearing villain tones there.
 Yeah, no, I mean, the villain was just because it wasn't my show, like, that's the bottom
 line, like, I came in and upstage like the narrator who was already in bad metaphorically
 with the executive producer, so, you know, like, it wasn't, it wasn't like, I, you know,
 there was, I had no chance and I went along with it and I stepped it up because I knew if
 we ever hit five million viewers, I got a million dollar paycheck, just bonus.
 So, you know, I never, like, you know, like, I don't think you're the villain.
 Yeah.
 You're not the villain.
 Nowadays, I, if the same show aired where I was like the bad guy, we would get canceled.
 Like, I'm not even like, it was just, there was nothing on TV in 2006.
 You watch some of these shows now and I look like frickin' a white belt against some red
 belts on the level of gangster.
 No, I know.
 So, what's, what has been like from a business standpoint, you know, you're on Shopify,
 from, from, for the crystals, again, that's PrattDaddy.com.
 We talk about like, what has worked for a marketing perspective?
 Obviously, your brand awareness has to play huge into it, you know, the search is all
 that.
 People know you.
 You know, they don't, even if you say, I don't know if I believe it yet.
 I'm, I'm hearing like a much better guy than anything that's ever been portrayed and
 I think, so what, what do you lean on for a marketing perspective?
 I mean, is it just getting out there PR, like keeping your name fresh?
 See, I don't, I honestly, that's why I just, I said, yes.
 This podcast because, you know, besides it being credible, right?
 I'm going to start hitting, everything that people ask me, I'm just going to start doing
 now because I didn't do that and I feel like I don't get out there enough and I don't
 push the brand enough.
 I've been just on the, you know, like, let it come to me type business model and it's
 like, I think I've peaked at that.
 Like I have my customers and it's like, I need to grow now and get, you know, so we
 just collabed, you know, breaking news with the, I don't know if it's a secret.
 Okay, maybe it is, maybe I can't actually break this news, but a major, you know, one
 of these companies that hits, has a million five subscribers to their website or shoppers
 or whatever.
 So we have a collaboration coming with them where, yeah, I'm not making a bunch of money
 out of it because I'm giving them my product that, you know, I don't mark up and they want
 it so cheap for their audience.
 But I'm like, let me get to all of these eyes.
 So it's a deal that it's more headache than it is like positive.
 But I was like, you know, let's get to these million five people.
 So that is the problem.
 I don't do enough of like what you just described.
 If anything, I just promote on my social media, the making of the carving and my products,
 what they look like.
 So you see, you know, like, look how hot this crystal has come by it.
 Like, but I don't, I feel like I lost a lot of momentum and I blame that on the reboot
 of the hills because pre-hills is when I was getting the most, you know, I think it was
 the algorithm with Snapchat was just helping my wife and I so much.
 But that was when we had, you know, 2019, 2020, our most sales.
 And then once we went back to doing the hills, it just took my whole hustle away and I'm
 now worrying about stupid show drama and producers trying to sabotage my life and, you know, film
 schedules and going on cast trips, taking employees with me to help us with Gunner and, you
 know, five days I've got, like, whereas before it was 365crapet.com all day, every day,
 and I thought, well, oh, the show will help, you know, get it going so much more and TV
 so important what I learned is that's not true.
 It is, if the show just follows your business, like, our former cast mate had a uncommon
 James about her business and it's like, that's all the show was every now and then.
 And then the ratings, I feel like we lost half the audience, MTV, I'll respect them,
 linear TV has gotten twice as hard as it was two years ago when the reboot aired.
 So, you know, I think it got up to a million viewers last season.
 And now we're at 400,000 where Jersey Shore, they're big hits at 500,000.
 So linear TV is changing so much that, you know, in a perfect world, MTV would have done
 a deal with Netflix and I would be multi-millionaire right now because the Netflix effect, it's
 like you go on Netflix and you get also not five million followers on Instagram.
 So that's the hard balance.
 Yeah, we got two nights where they did show the crystals for, no, one night, one night.
 One night they showed the crystals and I would say that night we did 50% better,
 which was that worth a year of my time and not going absolutely not.
 So, and then you said, well, how much of the show paid?
 Did that, you know, after agent's lawyer manager taxes, was that more money than I could have
 made if I put all that energy into my business.
 So these are the things that just like melt my brain and you got it kind of the way I make
 myself feel better.
 I'm like, well, I would have thought like, oh, the show, I wish this show would happen.
 That's what we don't have.
 Well, now I can say like, you don't need the show, you need to just like work hard and
 do podcasts and IG stories and interviews and just be, you know, be on the ground.
 No, hey, it's boots on the ground, baby.
 It's kind of the way it is, but you do have, you know, your brand and everything.
 You've built that, you know, to lean on, but I guess you're learning, but, you know,
 I could have told you a linear TV is D-E-A-D, baby, as a digital agency, I don't mind
 saying that.
 Yeah.
 And if you are going to be a linear TV, like then you need to have the show go live on
 Paramount Plus that day, like, you know, set it like the last season's on there.
 So that's the stuff that comments like, well, there's obviously somebody getting paid
 more than me to not let that happen.
 No, I know.
 So can we talk about like, I mean, what's the future with Pratt that I mean, are you product
 expansion?
 I mean, what are you looking at?
 What kind of things, like, what, where is your kind of prod, you know, product evolution
 things come from?
 I would say just stay in business as my new, as my new priority, have a profitable business.
 Heidi's been reading this book Profit First and, you know, she's always like, we need more
 bank accounts.
 And then we call our bank and they're like, you can't open a Pratt Addy bank.
 We don't allow gemstone businesses.
 That's for money laundering.
 I'm like, what?
 So, but, yeah, no, I think a big play is our, we just finally, after two years, don't
 even get me started on trying to get your official Amazon Prime storefront, like unbelievable.
 I truly think we've been talking to actual only robots for two years.
 Well, that's finally launched where I see that as the future of the brand, like the website
 is our high-end expensive, really rare crystals that I love, but like, I would say, I think
 on our Shopify red, we had 120,000 people on the site this month.
 And I think I converted 700,000 people.
 So the problem is they're coming and seeing my products, this much money, and they want
 to get it for $10 or $5.
 Even if it's just a gag joke to send to their friends, so fine, let me give them a $9 crystal
 to send to a friend as a gag, like, haha, it's the sponsor of Pride Crystal.
 Great.
 So, I feel like that's where I'm in to niche of like a market where it's just super high-end
 rare stuff that I love, but I don't have that collector audience on how big that collector
 audiences, crystals are still, I would say, so new to the mainstream.
 So when somebody comes over, they're like, well, why is this, like somebody just mess
 email me today to like, why is this pink term lien on your site for $1,700?
 And this one on Amazon is for $7.
 And I didn't respond because I'm like, I'm not going to look at the one you're looking
 at Amazon, but I'm pretty sure it's not a gemstone from Africa that, you know, should,
 like, I'm selling it for $1,700.
 I can go down the street and policies and it's $7,000.
 So I even undercut the market for what I sell.
 Like, there's L.A. designers selling stuff that I sell for $200 that's on it for $3,500
 because they're in the right jewelry stores.
 They got the fancy pants name, they got, they're not, you know, Spencer from the hills.
 They're like, you know, they got money to pay all the celebrities.
 So I would say Amazon is probably where, you know, I'm going to get rich, like, period
 because it's 50% of what e-commerce and I'm not even tapped into it.
 Yeah.
 Now, it makes sense.
 What can you talk about?
 I know you mentioned on Spidey recently a new show venture, something you can talk about.
 So the hill MTV is argue with me, I guess, and said the hills is not canceled.
 So I was wrong.
 So technically, I'm in contract with the hills.
 So if they were to bring it back, what a, oh, when that'd be great.
 But if not, the producers of the hills, evolution, Alex Baskin, we're developing a hold on.
 I think I have a crystal delivery room.
 Sorry.
 Yeah.
 Nope.
 We're developing a series about the business and our employees and their lives, all Lisa
 Vanderpump and pump rules where, you know, Heidi and I would still be involved, but, you
 know, the girls that work for Pratt Daddy are, you know, TV stars, they should be on.
 We hired them really more for them being future TV stars and as our cast and let's say
 their resumes for, you know, being good business people.
 Yeah.
 Influencers.
 Yeah.
 Exactly.
 Exactly.
 I mean, you know, to that end, like, the influencer moniker, like, I mean, with the,
 I mean, obviously with your own personal ran, I mean, you're an influencer, but like,
 you know, how do you feel about that whole thing?
 I mean, do you feel like it drives business with, from what you've seen, leveraging influencers?
 I mean, it depends who I would say people have really strong audiences that like really
 care about what they say, but I feel like in the first, and that's the hard thing.
 I don't know.
 I have so many factors that I changed.
 I used to give out so many crystals to people and for posts.
 And then I stopped doing this because I was like, I don't know, you know, every now and
 then you do give them a code.
 Sometimes there are people that, you know, had a little was worth it, but then other people,
 nah, and I'm like, but then it's like, whoa, did it help brand awareness?
 Maybe they didn't shop through that person I connected, but I hit their million seven
 audience, but maybe not the whole million seven.
 Maybe I hit 10,000 of those people and then they Googled it.
 So I can't say yes or no, I stopped giving out crystals because it's like, I don't have
 the time of money to just give people money.
 Oh, no, don't give free product.
 I'll just tell you that right now for anyone listening, including Spencer Pratt, no free
 product.
 That's my first advice for anyone working with them.
 I even stopped letting I used to give all my employees free product and now they're like,
 can I buy this at your costs and I'll agree to that.
 Even that makes me mad.
 I'm like, no, I bought it at my cost, so I can sell it at the cost that makes your salary,
 but say my tip of the day for all friends and family that asked for it.
 You give them the double half special.
 Just for them, you'll double the price and cut it in half.
 That's what I tell all friends and family.
 That's the other thing.
 My mom, I don't think she'll listen to this podcast because she, maybe she will.
 Sorry, mom.
 My mom, literally, my mom asked for the most expensive stuff and she's like, this hasn't
 sold.
 I'm like, I know, mom, like she's like, well, can I have it?
 I'm like, I had the last few that you said didn't sell you had like, like, please, mom,
 she doesn't, and she's like, I'll buy it.
 I'm like, mom, I'm not, I don't want your money, mom, I want other people's money.
 So yeah.
 Sorry, mom.
 Sorry, mom.
 We're going to get mom to listen though.
 We want mom listening to the rad cast.
 What was, is there anything like you'd want people to know about you that's not, I mean,
 you seem to be being pretty authentic now and obviously not that you weren't ever, but
 like you admitted on the show, you played a certain character.
 I mean, is there anything you'd want people to know, you know, is there, you know, is
 they get to know Spencer, the real Spencer Pratt better?
 No, I really just came on this podcast because I was hoping to learn some things that
 didn't have to like pay to hear, like, so no, yeah, like, you know, don't give away
 product.
 I came on a podcast to learn, so there's, that's what might take away.
 Well, then you stated the subscribe to the, to the rad cast you'll learn.
 We give a lot of our friends.
 I do need to start listening to business podcasts.
 I need to start like, when I first started the business, I was like doing all the
 Clavio seminars and signing up for all the Shopify, but then it's like, I stopped.
 The last time I was like, this is too much to keep up with, but I got to go back to
 like learning from these people like yourself and not trying to just wing it.
 Oh, that's all good, but yeah, no, I mean, if you check my social media, I feel myself
 all day long.
 I'm pretty much every platform.
 So, you know, anything I say here, it wouldn't, you know, you go and click on my
 story.
 You're going to decide if you like me, not, you know, two seconds, you know, your breakfast
 wrap that you eat every day.
 It's like, it's breakfast, breakfast, burrito.
 Technically, that's the Proud Daddy burrito, which was a big, it was a big get because if
 you live in California, air one is the hottest spot.
 And I'm the first person to have like a air one food branded product.
 So I mean, I was eating a Priet being called a Proud Daddy burrito.
 I just, while we're on the phone, I just found out that it only is going to be available
 until the eight.
 So that was a hard text.
 I just had to hit it.
 I was like, oh, my God, that was hard, but so yes, I danced to Anya and my Proud Daddy
 burrito from air one every morning.
 Is that hummingbird real that, yeah, so that's another thing that one day I probably will
 monetize is hummingbird feeders because I, you know, I would say nobody feeds more hummingbirds
 than I do.
 I probably have a thousand hummingbirds in my backyard.
 I go through pounds of white cane sugar a day.
 Yeah, no, it's my spirit, totem animal.
 When my son was born, a baby hummingbird hatched on our front door and I was like, sign from
 God, okay?
 Gotta start feeding hummingbirds.
 And here we are.
 Cool, man.
 Well, I really appreciate you coming on.
 We've probably mentioned it several times already, but tell everybody it's listening
 where to keep up with all things.
 Proud Daddy.
 Yeah.
 ProudDaddy.com, Instagram is Spencer Proud.
 You just want to see product, Instagram is ProudDaddy, Snapchat, ProudSpenser.
 Soon I will have my own Facebook audio rooms coming in September.
 That's pretty exciting with Facebook, so look out for those and yeah, thanks, Facebook
 ProudCast.
 And I'm going to subscribe to the ProudCast and definitely never give any product away
 again.
 No.
 Oh, yeah.
 And then I need tips on SEO.
 I feel like if you search Spencer Proud and like Heidi, you know, it does not just take
 you right to ProudDaddy.com, I feel like it's always, that's a hard way.
 I think we should gleekey do some exchange.
 I'll give you free advice and you just tag me when we like, we'll do like an Instagram
 live or something.
 So it raised my our awareness and I'll give you free advice because I can help you.
 Boom.
 Deal.
 There we go.
 An influencer deal.
 Striked right here on the radcast.
 You got like three minutes for me for a quick rad or fad section to close out the episode.
 Yes, yeah, yeah, yeah.
 So rad or fad, one word, I'm going to give you a keyword.
 You can say rad or fad if you want to add more context or I guess do.
 So you wouldn't be in the norm or out of the norm.
 The first, the Olympics, you watching that, I mean, rad or fad, rad because they're hard
 to watch because, you know, they're not just on all day long and they'll be, you know,
 put on certain ones, you need apps or whatever, but, you know, I always appreciate superstars
 here.
 There we go.
 Rad on the Olympics.
 Free Brittany.
 Oh, rad.
 I've been free Brittany for 10 years.
 No kidding.
 It's crazy.
 Great tack.
 Oh, rad.
 Cool.
 And finally, no, no set up here at all.
 Crystals.
 Rad.
 Cool, man.
 All right, Spencer, brother, appreciate you.
 Hey, free advice for tagging.
 I'm going to hit you up.
 We're going to stay in contact.
 Boom.
 Thank you so much for your time.
 All right, brother.
 You know where to find us.
 We're at the radcast.com.
 You can search all our content.
 Search for Spencer Pratt.
 Daddy.
 All at the radcast.com.
 You know where to find me.
 I'm verified on the platforms at Ryan Offert.
 We'll see you next time on the radcast.