Weekly Marketing and Advertising News: A New Study of U.S Shoppers; Apple's New Privacy Protection; Pinterest Shopping List Feature; Ryan Reynolds Vasectomy Cocktail Recipe

 It has to start somewhere. It has to start some time. What better place than here? What better time than now?
 Hey guys, what's up? It's Ryan Alford and Josh Hill. Welcome to the show. It's the latest edition of the
 Radcast. It's our advertising and marketing weekly news segment today Friday, June 11th. Josh, good to have you back in the
 saddle, man. Good to be here. Happy Friday. I know. Caught you off guard a little bit with a little bit of a
 different intro. Yeah. I was going for the, you know, I don't know, Batman and Robin, you know, like, I don't know. Yeah. And
 yeah, I don't know. What are the other duos dynamic duos?
 Morgan, Mindy. Yeah. I'll be Mindy. You can be more. Yeah. Yeah. Anyway, good to have you, man. And we're glad you're
 listening to us wherever you are, however you are, whenever you are, ported to say whenever you are. Yeah.
 Because you never know in a podcast, you could be in the year 2027. Yeah. Look in the past. We welcome you to the show. No
 matter when you listen to this could be one of my kids could be one of your kids in 20 years, like listening back to
 you. That's true. You were thought about that? No. Then I am. I'm going to zone out for the rest of this. Sorry about that.
 But, uh, yeah, man. Uh, it's been a good week. The, uh, things are kicking at the agency. Things the heat is turning up
 outside. I am headed on vacation tomorrow for a week at Folly Beach. The exciting. Yeah. It's our annual vacation
 to, uh, Folly Beach. So I don't know if you've ever been to Folly Beach, but
 and if anyone listening, if you've been to Folly, it's in Rouse. One of the beaches of Charleston,
 South Carolina, the lovely state that we live in. But it's like a trip in some ways back to 19.
 If I lived in this area, I didn't live quite in this area. But like what I would think of beach town
 and like the 70s or 80s would be. Yeah. Because like there's no high rises at all. It's all old school
 beach houses or newly remodeled ones that though it's quite clear that there are dice expensive
 new homes, they're kind of all done with a similar, you know, hearty plank decor. So that it kind
 of keeps its old school charm. And so, uh, it's hard to preserve. It is hard to preserve. Because
 mostly these little, you know, beach towns you go to, your high rises start popping up or just
 certain things. Right. There's a grunginess to Folly that I enjoy. Oh, for sure.
 So today's podcast bought to you by the city of Folly Beach.
 No, it's all serious. There's something I'm looking forward to it. We get out there of the kids. I
 get the old, uh, bachiball. Are you a bachiball player? I like bachiball. I haven't played in a while.
 But that's a, it's only fun, I think, in the sand. Yeah. Or, you know, if you've got the
 right, uh, court, which is unusual for these parts. But, uh, throwing it around in the sand and
 I just, I really do beat the shit out of my, uh, my father in law and brother in law. They're,
 they, they crushed me and like, golf and like other things. But this is like the one game that I
 get them on. You gotta have your game. Yeah. Whatever it is. I'm, I mean, they're building castles with
 the kids. I'm tossing, gnashing the ocean or, uh, you know, beating the hell out of somebody
 in some bachiball. I don't know what it is. I have a really good sense for getting the ball close
 to the white polling as they call it. Yeah. So, uh, underrated ping pong and bachiball. But, uh,
 lots of interesting stuff in the news this week, which we're going to get to, um, did you catch
 the, any of the Logan Paul Floyd may, may weather fight on Sunday? Oh, yeah. It's all about,
 I saw a few highlight clips and then, um, even more memes about it. Oh, yes. A lot of,
 a lot of very sweet tender loving hugging, um, a lot of sweet moments between the two of them.
 I don't know if the IQ of the Paul Brothers is 90 or 175. But they're IQ for social media influencing
 the internet and attention is through the roof. Oh, yeah. I mean, these guys are brilliant.
 I mean, their ability, this guy is just nothing more than an influence. I don't think it has any
 other background other than these guys, but they've been influencing on YouTube and everything else
 for, I don't know, eight to ten years. It's not longer. Yeah. I remember college just watching him
 on fine blow up for jumping into a frozen lake. Yeah. Just dumb shit, but they are brilliant.
 And somehow the guys fighting the great, one of the greatest boxers all the time. And you know,
 what? Actually holding his own a little bit. Yeah. I watched all the, I wasn't, I don't
 know, either smart enough or dumb enough to order the $50, but I did catch the replay. And I'm like,
 you know what? I mean, I admired him for, if he's in shape, he took it serious. So the fact that
 he did what he needed to do to get the attention to, to be in the ring with Floyd Mayweather,
 combined with how serious and how real he took it. I don't know. A lot of people, I guess they
 get a lot of crap and maybe deservedly so, but you got to admire some part of that. Yeah. I mean,
 to make it that far, there's, there's something there. Yeah. I mean, again, it is still like,
 like it's more of like one of the celebrity matches where it's kind of more about the like,
 the event than it is the actual sport. Yeah. So it's just like a couple. Yeah, it's a couple
 millionaires. They've got no stake in the game. They're both walking away with like a lot of money
 after this. So they're not going to like, I don't know, sacrifice their body too much for this,
 but still. And in Jake, Jake Paul's been like knocking some fools out. Yeah. And so you can say,
 well, these guys were putting in front of them and he's trained what, you know what? He's still an
 amateur. Yeah. And he's knocking some UFC guys out. So two things I couldn't do. He's doing some
 work, you know, or maybe I could. I don't know. I maybe put my mind to it. I can do anything,
 but, but I've just never, I don't know, just smacking brains around like it a bar fight when
 you're young and all that. Okay, great. You have to, but like, not exactly what I want to get into,
 but damn, if they haven't made a lot of money getting their attention. Oh, yeah. What else is
 hit your radar this week? I've been seeing probably the biggest trend today on TikTok of
 the adult swim trend. So a bunch of kids are like remaking the old like adult swim bumpers that
 would play between the like commercials and the TV shows and stuff, making the room versions of
 it. And like adult swim, of course, because they're like smart and relevant or like, yes, please
 make more. They're encouraging it. They're commenting on stuff. They're using people's, but like,
 there's the like, they're saving millions of dollars on these impressions. Exactly. But it's
 cool. I think it's really nice. It's like playing into that like what we've talked about before.
 Like people love nostalgia. People love paying like homage to like things that are important to
 them. Like this brand adult swim with cartoon network. Like they made shows that were like huge
 parts of a lot of people's like childhoods and adolescent phases and stuff. And so it's like,
 it's almost a way like it's almost kind of a weird like thank you for creating the shows that
 you did, the entertainment and stuff and like creating this community. I think it's kind of cool.
 I think it's cool. It's hit my radar on TikTok a few times and the, you know, if you don't know
 adult swims, the adult cartoons on Nickelodeon. Right. And like what would be an example of one of
 those? I was trying to think of names of ones. I don't know. Is it Rick and Morty adults? Yeah.
 Yeah. Yeah. So that would be probably one of the more popular ones. But it's the one it's all
 the shows that I try to keep my kids from watching. Right. Yeah. It's like that's the only thing I don't
 like about it. It's like, you know, it's that crossed line because it's easy. Sometimes it's a cartoon.
 Yeah. There's characters. They look if you had it on mute, it looks like a kids show. Yeah.
 And so I always knew if I saw the bumpers, it was time to change the channel.
 We're all trying to get in trouble. Yeah. Yeah. Well, luckily my kids seem to stay away from
 it mainly because we turn it off. And I guess it's later at night for the most part. But I can't
 help but think of one. I'm like watching this on YouTube or something. And we filter a lot of
 the stuff. But I'm still like, I feel the content filter really like xing some of this stuff. I don't
 know. Yeah. I got away plenty. I'm fine. Yeah. I know. I don't know. Are you? No. These are the things
 they had to worry about this day and age as parents. But let's get right to the news. So the first
 topic of today, and this is good news. Hey, this is all about it. It's a good news segment. Yeah.
 A new steady and by you gov says that US shoppers are signaling a return of confidence
 to get out shopping again. Yes. Finally. Yeah. So a lot of questions and not going to get into
 every data point. Look, Google Google shopper study, you gov. And you'll find it. And you gov
 or my gov. You gov. Anyway, some is my mind went like you gov, my gov. I think it's like a
 my gov excited. But the sentiment overall takeaways here is that people are actually ready to get
 back into in store shopping. Yeah. Even to a degree that I surprised me. Right. Yeah, I think
 I don't think e-commerce is like shrinking for any thing. But like I think people are getting
 out there. People have a little more like job security these days. They feel more confident to
 be out in public and stuff. And I think a lot of people missed the in-person experience. I
 definitely did. I love shopping in person like to ask questions and get more. You get more like
 context around things when it's when you can hold it. It's something like 60% were somewhat to
 very interested and excited about getting back into in-store shopping. And it was primarily
 there were several categories that were up. But things that you'd expect grocery shopping. Right.
 Back to feeling the feeling the oranges and the avocados. Yeah. Is that let us truly green? Yeah.
 Especially in the summer. How dare how dare you send someone else to pick your own watermelon
 in the summer. Yeah. Not in the South. I think someone wasn't surprising. And I think you know
 it's going to be interesting. Like I was reading an article of their day. I was like it was saying
 we're going to be real surprised how back to normal things are like assuming you know all things
 stay clear. We don't have any of these variant variant from the West Indies or whatever it
 like me. Hey, you kind of have a little humor with the stuff guys. It's been a shitty last 18 months.
 So but the in all seriousness the the the thought process was really around you know for me was like
 I don't know if people are going to be ready. But then somebody was like debating saying that
 we're going to be really just shocked. Yeah. Like I was like I just thought it was going to take
 longer. I like you know it wasn't even pessimistic as much as like have we just scared the heck out
 of a lot of people that were you know turning this way anyway. Right. But no this guy's like
 some guy's like no we're going to be shocked at like how yeah no a lot more people were shopping
 the volume of people online shopping is not going away. And we've eased in the baby boomers
 and everyone else into being comfortable with it. So that's not going back that Genie's not going
 back in the bottle. No. But they uh it's uh it's going to be interesting to see just how quickly
 rebound happened. Yeah. For sure. I'm be cool to see this like hybrid of increased ecommerce plus
 like the original in person. Yeah. And when you think about it you know I guess it's not that
 shocking because it's a human race kind of meant to be together like we're like we're
 like we're sporting of it like so many things are in family outings and like so many things are
 tied to in person. Yeah. You know experiences as a race and a human bonding the experience of what
 we do. You know so it's not completely shocking. I guess it would just be it's all just if the news
 will stop scaring people. Yeah. And look at some of it I know was because I needed to scare us.
 But as long as we can keep things non-political and as scientific as possible. Yeah. Generally
 if you can safely be around people it's generally better for your mental health. Yes. That and
 somewhat the sun as well. Oh yeah. Get outside. So I'm going to be getting a lot of next week at
 the beach. So second on the list Apple is double down doubling down on privacy further with
 tracking that they're having a new developer event and they've talked about this. So extending
 past not only the removal of third party cookies iOS 14 the lack of a you know tracking you know
 mobile IDs and all that stuff but going down to the email level with the ability to track
 open rates and even a not and autonomizing how do we say when you when you're making autonomous
 you don't know who sent it to you. I'm confusing. Yeah. Yeah. Autonomous. Autonomizing. Autonomizing.
 An enemy. An enemy. Anyway. One of those words but they're making it so that you can actually set
 up even like multiple aliases to hide where your email comes from and they're making it much more
 difficult to track the behaviors of emails in some of the new releases. So thoughts on this.
 I think it's definitely obviously going to secure them as a first pick for iPhone for a bit longer
 in smartphone category but yeah it's definitely making retargeting a lot harder. A lot of
 retargeting lists have gotten smaller because of this. The email thing I think is fantastic because
 I hate getting emails. I don't like. Please don't email me or my son ever again.
 I like important emails. I don't like these random one-offs but yeah I think it's I think it's
 kind of like a first step in a trend we're going to keep seeing. I don't think we're going to
 hit a point of you know what maybe we've done too much privacy. Right back up here. Yeah.
 Well apples look let's be real here. This is very self-serving. Apple just happens to be
 bolstering an ad network platform where they make a lot of money on ads. Right. And so if we make it
 harder for all the other ad networks to track our people and to target them appropriately but then
 we can sell ads that perhaps get into that the algorithm of whatever they have going on. Right.
 Maybe those so more. I don't think it's all altruistic. No. Of course not. It's kind of too
 fold here of like they're protecting your data but keeping it within their castle walls.
 Yes. And so they have complete control of what they're doing with it and who they're selling it
 to and for how much. Yeah. Especially when they control this much of the US market. It's insane.
 Yeah. I mean what are they like 70% or from and then secondly like this is like the same thing
 of like Tesla Tesla's not technology company they're a battery company but you're they're not
 car company they're a battery company like Apple is not a technology company they're brand they're
 brand company so it's right they're not innovators and technology and they never have been
 maybe like the first computer but like this is a branding move this is yeah hey we're the safe
 protecting company you can trust us and so it's just like yeah gonna boost sales further. Yeah it is
 don't hate to play or hate the game yep Pinterest introducing shopping list features so
 Pinterest has been slow to the game with their ad platform and with the overall look you've
 got all these boards and all this stuff that you can theory you could buy but they've been one of
 the slowest in embracing kind of e-commerce the linkage between buying and social media the
 being a social media platform and network in linking it to commerce and everything else they've
 been catching up and they're introducing this ability to create shopping lists first impressions
 on that I think it's the right move for them it's a great way to keep people on their platform instead
 of making because I think they figured out people were making shopping lists and then leaving to buy
 it somewhere else yeah get that commission might as well exactly commission and any spiff they could
 get an additional ads they can sell yes to the people that are they're getting put on the list the
 most right definitely sure there's some tie in so getting a lot more you're gonna see a lot more
 with these networks tying in with e-commerce finally today and probably most fun especially
 being a father Ryan Reynolds and his team with their gin really introducing the hey we're gonna
 get real personal the vasecta be cocktail and I'm just gonna go ahead and tell you for everyone
 the radcast if you're you know you're an adventuring know this I am on the schedule next month for such
 such an event congratulations yes so I will be having a vasecta be cocktail it's the different kind
 the real kind you know is Ryan Reynolds like the smartest guy in marketing right now you know he was
 an actor can this guy go playing another field you know like he's just you know taking all the fun
 out of everybody maybe he's gonna start boxing he's just the one upper you know oh yeah no he's
 awesome and you know he's got a production company that puts out great ads they did the match.com
 devil ads and you know they're gin company and and this kind of I'm sure it's gonna become
 viral in some ways there's commercial outs of the vasectomy cocktail what do you think of the spot
 I thought it was hilarious it's so fun also looks like a good drink it does look like a good drink
 I had I've talked to one of the podcasts before they don't had gin in a long time I'd kind of
 buried it and like when I was 23 because he had so many but it's he's starting to make me want
 another one I've been having a gin gin phase recently oh I love gin okay there's some new gin bars
 around here something other yeah there's yeah there's a couple yeah so I'm gonna have some vasectomy
 cocktails right after my vasectomy yeah they all do a TikTok on that perfect keep it all above
 brow but from Ryan to Ryan sure exactly I see there's legs on this already but cool thanks Josh
 yeah thank you we appreciate everyone short quick and to the point the advertising and marketing
 news update from the radcast you know where to find us the radcast.com and at the.rad.cast on
 Instagram I'm at Ryan offered all the platforms you can find Josh Jill on Instagram that's right
 we'll see you next time see you to listen to full episodes or to contact us visit us on the web
 at the radcast.com or follow our host at Ryan offered on Instagram thanks for tuning in