The Week of May 12, 2023 Marketing and Business News: Alcohol Purchasing Trends Are Changing

 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, May 12th, 2023, a weekly business marketing and interesting news of the week.
 We barely miss Friday the 13th, one day, I know, one day Friday the 12th, just doesn't
 quite know.
 It's not quite as threatening, not quite as threatening.
 Yes.
 Christina Gassi, what's up?
 Yeah, not much.
 All your rice on the ones and twos.
 We're here in a level used to use in G Vegas, South Carolina, South Kakalaki, we've got
 all over.
 With the weather that makes sense, finally.
 Whatever.
 Nice and warm.
 Summer's coming around, 80 degree.
 I'm not going to complain about it because I've bitched about it being cool while I can
 actually get on my boat.
 I love it.
 You spend 10 grand in the all season, you're ready to get on that, but sorry, are you doing
 this weekend?
 There's a saying that boat stands for break out another 1000 because there's always work
 to be done.
 It's now couple five, 10,000 like everything, but it's all good.
 We're ready to roll and hopefully going to be on the lake this weekend.
 Love it.
 What's to do with you?
 Not much.
 I'll be doing probably artisphere stuff this weekend.
 Is that this weekend?
 I did see the tents going up.
 We have stuff every weekend around here.
 You do.
 There's a where you live.
 Yeah.
 All the road closures.
 Yeah.
 Took me another 12 minutes to get to work today.
 Yeah, love it.
 I knew they were closing the road, but I went the wrong direction because I thought this
 end was going to be.
 But it's the other.
 I guess it's both ends.
 I don't know.
 I just like kind of skirt past the construction and we've all had to.
 It's like they almost made it look like you couldn't get to it at all.
 I like Thanksgiving.
 We really help in the business over here.
 But hey, today's the last day.
 Yeah.
 Right.
 Allegedly allegedly, we will see who everyone is good out there wherever, whenever and
 however you're listening, we appreciate you.
 We've got a few small talk shooting the shit.
 Yeah.
 Tucker Carlson headed to Twitter.
 Makes sense.
 Had a video a couple days ago.
 And now it's in his next move.
 Yeah.
 Elon Musk came out and said he's not being paid a contract.
 Yeah.
 And he's trying to get out of his $25 million on compete with Fox.
 So Fox is still paying him.
 Yeah.
 To be clear, they don't want to go anywhere else.
 They wanted him off the air.
 They don't want to go anywhere else.
 Their ratings are tanking and it's fascinating.
 It's such a racket.
 And it's fascinating because we bring it up from the social media and business perspective.
 He's going to go to Twitter and Musk came out.
 He's just going to benefit like any creator was from like advertising, you know, sponsorships,
 sponsorships and chairs, which means I looked at like the video.
 It had 95 million impressions in less than 24 hours and 30 million views.
 So I think he's going to do okay.
 I would say so.
 I would say so.
 I don't feel too bad.
 He will land on his feet.
 I don't hate Tucker.
 I don't like or believe everything he says.
 Sure.
 But I respect the hell out of the showmanship.
 Hustle.
 Yeah.
 I don't know.
 Yeah.
 He's got a stick.
 It seems to work.
 And I do think he's, he does really a job of making you think he believes what he's
 saying.
 And the only reason it's like, why says that about me?
 I mean, you don't really believe that.
 I do believe that.
 I do believe that.
 But we have conviction.
 Hey, look, if you're always to say there's a lot of money to be made, a lot of attention
 on social media.
 If you didn't know, you need the right cast to tell you it's a different world.
 It I say this before like social media is turning into TV like it's the modern television
 in a way.
 Yeah.
 And TV's a radio.
 And the you have it on.
 You're listening to it.
 Look at it.
 And the level at which, especially I'm not a famous person, it's a surprise, but the
 level of what's the word entitlement that people think they have to you when you are like
 a personality or you create content, even on the level that I'm doing it at, I've been
 taken it back in the last couple of months with just the things people are willing to
 say to you.
 They'll give you whatever feedback.
 Right.
 You should do this.
 You should do that.
 Or how dare you do this.
 I was like, oh, single, rel a single.
 I'm like, yeah, but I'm not like leave me alone.
 She's a character.
 Hey, it's a good way to make a bigger new dating stick.
 I'm going to do, you know, that speed dating a single rel.
 There you go.
 I like this.
 Caught this pre episode, 1,800 flowers, Mother's Day Sunday.
 Yes.
 So if you're listening to this, you got two days, you got two days, but dubbed the mom
 verse, 1,800 flowers, they've come out with a chatbot that will create a poem for
 mom.
 Or a song.
 Or a lyric.
 It was really bringing back my memories of what different poem.
 Right.
 You're like a high two.
 High two.
 Five, seven, five.
 Oh, yeah.
 I think it's a fun idea because it's so much better than just love you, mom, on a sticker
 that arrives at the door.
 I agree.
 I think you're going to see other iterations of this with AI and leveraging chat GPT, open
 AI and all the stuff with the way that it can personify the take on certain characters
 and styles and all that.
 I love it.
 I'm all about the AI.
 Yes.
 I'm going to show you a video, Joel, who's on our content team.
 He sent me an AI video of me.
 Shut up.
 Do a good video.
 I need someone besides me to look at it because obviously I stare myself every day and
 I go and I, it looks like me and I'm like, is it really like me?
 I'll show it to you guys.
 Yeah.
 I want to see it.
 I don't know how.
 It was pretty close to home.
 I think he was a little more striking.
 Yeah.
 And Joel, he's politically correct.
 Maybe a little better looking than I really am.
 But yeah, what else we got?
 The next one I love and Sawyer, this is like for us because Taco Bell is feeding hungry
 musicians and helping them live with moss.
 Yeah.
 Sawyer's a Tarleton musician here.
 He's a brilliant musician actually.
 Yes.
 I just write parodies.
 Sawyer's real talent.
 But their Feed the Beat program continues to provide a connection between the brand and
 emerging artists.
 Through his partnership with Entertainment Marketing Agency, the Syndicate Taco Bell
 has featured up and coming acts on soundtracks for its ads.
 So it's a great, like, they're using new up and coming artists for all these commercials.
 I love what Taco Bell is doing with their ads right now.
 No, they're audience.
 It's really interesting when you see brands that really get pun intended, feed into their
 audience.
 They know it.
 Late night, they do gigs.
 They're just like, they get it.
 I do not eat Taco Bell and then when I'm in a show, it's, that's all I eat.
 I 100% eat it.
 Not regularly.
 But like, probably, once every two months, it's a scene how much Taco Bell I consume late
 night after a show or so again, like you're saying, feeds, no pun intended to their audience.
 It is smart.
 It is smart.
 That's some alcohol news.
 We all enjoy it.
 There you go.
 At home drinking is on the rise and outpacing on premise consumption.
 A lot of this has to do with a reaction to COVID, crazy inflation, but there was a survey
 done with 2,000 consumers over the age of 21, of course, and that found that 23% drink
 more at home than people who go out.
 All right.
 Self-serving here.
 This is a whole premise of social else, by the way, which is you get to go out, but you
 be YOB.
 Yeah.
 So you get the benefits of the price point.
 You can store wine and look here.
 So if you're in the grievell market and you want to patronize one of Ryan's other businesses
 with, oh, I happen to have a hat here.
 Look at that.
 I didn't even.
 Who could have foreseen?
 The gear.
 Who could have foreseen?
 But yes, this is not shocking and even businesses are being built around this premise.
 Yes.
 But I do, I drink a lot way more at home than I do at home, out of me more.
 I don't.
 And I think it's just because I am not a huge, I'm really just a social drinker, so
 I will only drink when I'm out and I've got a ton of wine at my apartment.
 But again, when you live alone, I'm always humble that the amount that I will consume.
 I can't blame anyone else on drinking the bottle of wine.
 It's just me.
 Yeah.
 So I take vacation.
 One thing I was just with kids and family stuff like we don't go out as much more.
 Yeah.
 Yeah.
 And so it's certainly how it is pretty, pretty close.
 Speak to you.
 Same.
 Yeah.
 Some right news.
 Yeah.
 This week we had David Segura, founder of Glassbox Media.
 They're helping creators monetize and create IP around their podcasts, things that we've
 done with the Radcast.
 But people that don't have a team that don't have a marketing strategy that don't understand
 how they go from a great idea and a popular show to monetization, IP, and really building
 a foundation of a business around it, they're helping this process and becoming a partner
 with them.
 It's a really great discussion, talked about podcasting in general where things are going
 and what the big opportunity is from an IP perspective intellectual property for podcasting
 with David Segura, also an investor of many other companies, really fascinating discussion.
 That was on Tuesday.
 That's out everywhere.
 You're listening to this podcast.
 So just back it up one episode.
 Oh yeah, it was it back.
 And you go to it.
 Oh, that girl.
 Yep.
 Yeah.
 Previous episode to this one.
 Next week, you'll find the lovely Jen Larson.
 You make a, I don't know Jen Larson.
 Let me tell you you should.
 You need to go follow her on TikTok and Instagram.
 This is another one of my TikTok finds, like in my feeds, kept hitting it and I always
 watched her.
 She's just, I like blunt raw people that don't sugarcoat things and that you don't go.
 Is that really them?
 Are you just saying that to me nice?
 Yeah.
 Yeah.
 Yeah.
 And she does men's, she's a men's dating coach and there you go.
 She's awesome.
 And I'm thrilled to have her on.
 You'll enjoy that.
 Watch next week, raw, real good advice all around.
 She's a really smart.
 She's really bright.
 I've already had a couple calls with her, a pretty episode and really bright and intelligent
 on a lot of different topics.
 Wide-ranging also just again to show you the power of social media, the power to leverage
 to be someone that has no following in nothing, but they have a talent and skill and how they
 leverage social media to bring it alive.
 Wide-ranging conversation, but Jen's awesome.
 That's next week on the Radcast.
 Before you listen to that, you should head to goodrangers.com, the official meat sponsor
 of the Radcast.
 That's American Meat Delivered and you've heard us talk about it.
 We sound like broken records over here, but it is the best thing you can have sent to
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 Yeah, check it out.
 Yes.
 I agree with this dot com.
 Had more good ranchers this week.
 It's every weekend, guys.
 Same.
 It's grow weather at the all first.
 Finally.
 I'm going to take some down to the lake this weekend and I've got a trigger girl down
 there.
 It's pretty packaged.
 Super easy.
 Throw it at the cooler by the time I get there, it'll be thawed because it's cold
 there, but not frozen.
 Yep.
 If I get there, those New York strips, which are my favorite cut, are ready.
 It's got the perfect flavor, but it's not too fatty.
 Yeah.
 All form farm raised, all from American ranchers, and let me tell you, you can't get better
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 You'll thank us and have this over because we want more stuff.
 Yes.
 Please do.
 Give them a shout out.
 Good ranchers.
 Good ranchers.com.
 I got some social media news.
 Meta is reworking.
 It's ads on Reels monetization program.
 This is exciting for all creators.
 Payout are determined by the number of plays and Meta may look at other factors over time.
 Once invited creators must gain certain requirements or must meet with certain requirements and
 complete onboard and join the program.
 Yeah.
 I'm actually on the existing Reels program for Instagram.
 I get about, you know, with my phone, about $500 a month, like it goes in my PayPal account.
 Yeah.
 And I always go, what's the hell is that forked?
 I'm using Paying Pay.
 And we go in the ad agency.
 It's usually going out the other way, paying Meta, but that $4 to $500 for my following.
 And I'm like, and I'm not really even going for that per se, but so it does pay out.
 But I think hopefully they're going to up to percentage, maybe mind on me four grand
 or something.
 But look, again, back to what we were talking about with, it all comes full circle.
 Tucker Carlson, DeGenerne Larson, all this stuff.
 Social media is the new television.
 And you're taking a cut of the share of the ads they're selling on the platform.
 So got to move to social if you got something to talk about.
 Yeah, it's all democratized.
 Now we're back to TikTok.
 They are launching a hub to help brands better connect with this audience as we talked about this a lot.
 But just you and I bet you about the interface of TikTok and DMing.
 Yes, DMing, even like respond to comments can be annoying.
 So they're launching a new TikTok world hub to help brands learn how to connect with their
 audiences and get discovered again.
 I think it's super smart.
 Makes a lot of sense with where the money's going and again, finding the right creator to
 push your product.
 Yeah, they're a good place to how to do it, buddy.
 My DMs on TikTok, because you ain't going to find it and I don't find it.
 If you want to know how not to get in touch with me, it'd be the DMs on TikTok or anyone.
 It's impossible.
 I am the person like I can't stand if I have notification bubbles.
 Like I will always check my emails and it's like I'm neurotic about it.
 But they give too many and like the inbox will say, I'll never get it to go away on TikTok.
 Say hi, say this, just text messages, right messages from people that I follow or that
 follow me.
 You can have a secondary bucket for people that I don't know who they are and I can get to
 them as I can.
 Exactly.
 Just like on Instagram.
 Hey, Instagram copies you for everything, copy their messaging platform and then make
 it better.
 Yeah, exactly.
 But this makes sense.
 It's cool.
 TikTok World Hub.
 Yes.
 How many names can we have?
 All right.
 That's cool.
 Elon Musk is doing something that I'm excited about on Twitter, which is new.
 He's purging old accounts, which is going to free up different usernames.
 I'm super excited about this.
 I think I had a Twitter account like one or two, maybe when I was very young.
 So I'm excited.
 That's going to be no moss.
 Yeah.
 I think it makes a lot of sense.
 Yeah.
 I have someone who's about to get a cease-and-assist that's been sitting on the radcast on both
 Twitter and on Instagram.
 And they're about to force the issue, but there are a lot of this happening.
 So it's cool.
 And I swear people just do it to fuck with people.
 They just sit on stuff and they put it there.
 Some of them are trying to sell it.
 But some of them, I think, just totally forget about it.
 It just goes in this never-old.
 I think it's such a mix of people who are trying to just claim the domain and then people
 who, we've had this technology for decades, right?
 So it's people who used it, didn't think anything of it.
 And now it's holding up a spot that someone else could use.
 Yep.
 So it makes sense.
 I'll come and prepare a comedy in a second, yeah.
 And keeping in the Twitter news, you can now react to DMs with a wide range of emojis.
 I love this.
 I need more than a thumbs up.
 Yeah.
 You need way more validation than that.
 So like in the Slack channel, we have one that's my face going, which is my favorite
 tease.
 Yes.
 No, who doesn't like emojis?
 Come on.
 If you don't, then you're sour.
 A little poop emoji.
 Yeah.
 I'll give you a poop emoji for that or a thumbs down or a middle finger emoji or like a red
 face.
 My favorite emoji of all time and my most use is the little one that's like melting
 into the ground.
 That's smiling like this is fine.
 That's my favorite.
 Mine's just the old, yeah, if you're radical, you gotta be radical.
 I use that.
 I use the rocket.
 The rocket ship.
 I use a lot.
 Someone's here.
 It's a good idea.
 Let me give them a rocket ship.
 I don't know.
 Like to the moon.
 I think they get it.
 I think they're probably tracking.
 That's all we got for social.
 But we have some marketing news.
 Again, keeping, this isn't keeping with the democratization of content creation.
 Those are a lot of SAT words.
 Apple is launching Final Cut Pro and Logic Pro on iPads later this month.
 So end of May, they've announced that Final Cut Pro and Logic Pro are now available on
 the App Store for iPad devices for $5 a month or like $49 per year with a one month
 free trial.
 I'm an old school Final Cut guy.
 Let me just go ahead and tell you.
 That's how I learned video editing.
 I now hire much better editors than myself.
 So I don't edit as much, but I know how I'm functional.
 I still go back to Final Cut, even though everything's new to Premiere.
 We use Premiere and Adobe stuff at the office.
 But I'm a Final Cut Pro junkie and a lot of people do stuff on the iPad.
 It shocks me.
 I personally, the file sizes and fumbling around with touch.
 I want a mouse and keyboard, but like I see, I know there's a segment out there for
 them.
 It seems a little late to the game, but I will probably try it because I do have multiple
 iPads and just to see what it feels like and maybe with the cloud drives getting a little
 better with where the files are.
 They have that integrated.
 It might be better.
 Yeah.
 Yeah.
 I don't know.
 Jury's out for it.
 If I would use it, but I do love me some Final Cut Pro.
 Yeah.
 I'm still holding out.
 Definitely smart.
 And Amazon has a new service that lets users buy physical products within games and apps.
 This is so like such first world problems.
 But again, it does streamline that you don't have to go to another window or another browser.
 You can just get the ad and Amazon.
 I haven't heard much talk with it, but it's been, it was all the rates.
 I could big marks that you had one hour delivery and like any gaming world, one hour is nothing
 because that they play for five hours.
 You dig about getting it, whatever you order within the game while you're still playing
 the game, like delivered to your door, I'm pretty cool about that or just completely self-serving
 and unnecessary.
 But with a capitalistic environment, so convenience rules and I love this from a removing friction
 standpoint.
 Like, here's the deal, I'm going to get on my marketing and business soapbox like I like
 to get sometimes.
 If you're selling anything, the biggest thing you can do is get out of the way of them
 buying from you.
 What do I mean by that?
 Nothing drives me more crazy than you've done all the legwork.
 You did the awareness building.
 You made them aware of the skateboard.
 You did the funnel where you had social proof.
 They're friends riding the skateboard.
 Then you had them, you had the sale of the skateboard, $100 off.
 And then it takes me 30 fucking minutes to order it online and I go, fuck it, I'm not
 going to do it.
 It's so like how do we, you've got to make it easy and like that's dramatic, but that's
 what happens sometimes.
 Even with the biggest purchases, because look, we're emotional, we're reactionary.
 We want what we want.
 It's like when you make it clunky or harder or more clicks or more visits or more whatever,
 it's just so contrary to the goal.
 Especially if it's something that's not a life or death purchase.
 It's something you genuinely don't need.
 The only reason you're going to buy it is because it's efficient and you can, you wanted
 that purse.
 Satisfied the impulse.
 It was $2,000 and you didn't really have the money for it, but you're willing to put
 it on Klarna.
 And the ad kept popping up and I said, that was a sign, so I'm just going to do it.
 Then the brow, the website's clunky or it's like asking you for your blood type and
 like two, four, two more things and it's like, it takes four more clicks than it eat to.
 And then you come to your senses and you're like, I don't need that damn purse.
 Yes, the Ken Ken firm, friction folks, Amazon's doing it right here with games.
 And because we always record this podcast at lunchtime, we have to end on a food related
 article.
 Chick-fil-A, who's my personal favorite of the fast food chains, is geofencing pilot-reduced
 wait times.
 This is like hyperneed, but again, Chick-fil-A has, they're so known for their customer service.
 They are rolling out two new features for their mobile app this spring to improve the speed
 of its services, which is insane because they're already so efficient, but if customers
 enable location services within this app, the geofencing technology will alert Chick-fil-A
 employees when the customer is near the restaurant, as opposed to you having to pull in and then
 click here and then they go through the queue.
 I like this a lot, but let me just tell you, McDonald's figured this out and let me tell
 you what they figured out whether it was good, bad or indifferent because we have something
 called hot cake Friday in the offers.
 I take the boys, we've been doing it for, since they were in first grade, they're now
 in middle school, two big donalds on Friday mornings, we go every Friday and literally
 they come along last couple of years and we order on the app and you have to do the
 same thing where it wouldn't let you order it until you got in the parking lot.
 It wasn't this exact service for the employees inside, no, that's the whole other Chick-fil-A
 level.
 But you couldn't do order it until we got there, which was annoying because you're still
 waiting.
 Let's be honest, this isn't as fast as Chick-fil-A and so we order it as fast as we could
 with the app, but now they allow you to go, I'm willing to go ahead and order so that
 it might be cold.
 If you ordered it way too early and you get there, it might be sitting there, but so now
 we can order from the house and we're like four or five minutes to the local McDonald's.
 So now it's almost ready the moment we walk in and they've taken a little bit of the
 geo out of and just allowed the consumer to do it, so I'll give McDonald's credit, but
 I do like this where the employees are empowered to know when the person's there, which makes
 even more sense.
 And with their service, I'm sure it's like paying back, but to take what you can get
 at McDonald's and not the kids really hooked up the hotcakes.
 They're so good.
 There is nothing like McDonald's hotcakes.
 If we try to go somewhere else, there'd be a mutiny in the offered family.
 We have our booth, we have exact number one, it's seat number 104 at McDonald's.
 Did they know your names?
 I know the Braille on it below the 104.
 Every time I sit down, we have the same jokes.
 It's like a routine.
 It's friae and my Braille reading on the table to make sure it's ours, but it says 104.
 I love it.
 I love it.
 But it's good.
 And they never get tired of it.
 They don't.
 The dad jokes included.
 There you go.
 Free with every meal.
 There you go.
 Included.
 Included complimentary.
 Yes, yes.
 So one thing I want to mention, we do have VK, which is a sponsor and I am part owner
 of, but we have a VK podcast launching June 1st.
 So travel tips, resorts, destinations, everything, vacation, we'll be on the VK podcast for his
 hands up.
 Yes, lots of good nuggets, but it's going to be juicy.
 I think it's going to be different.
 It's me entertaining, but also informative.
 So take a listen everywhere.
 That'll be out June 1st, ish.
 So the VK podcast, when it's time for you to get away, experience the escape.
 There it is.
 We're the radcast.com search for today's content.
 Search for Tucker Carlson, that you'll get more than you bargained for.
 We appreciate everyone wherever you are, however you are.
 Saw your rice.
 All the ones and twos.
 For Christina Yossi, I'm Ryan Offer.
 We'll see you next time on the radcast.
 To listen and watch full episodes, visit us on the web at the radcast.com or follow us
 on social media at our Instagram account v.rad.cast or at Ryan Offer.
 Stay radical.