Weekly Marketing and Advertising News, August 20, 2021: Pepsi VS Coke: The Brand War Continues

 You can bring in all people inside, but did they really have the diversity and the knowledge that most agents do have?
 I've been in that situation for, where, yeah, just being told no, that does, you know, that's too much or that's whatever.
 You can only get that so many times before you're like, well, I guess, oh, weirdness.
 It's like peak awareness and intent happening right now.
 You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alfred.
 Hey guys, what's up? Welcome to the latest edition of the rad radcast. It's Friday, August 20th.
 I'm Ryan Alfred, your host. I'm joined by Josh Hill and Joe Hammrich from Joey, Joe and Sean, just Joe today.
 Yeah, no, Joey or Sean, I feel good, but I feel like lonely a little.
 Yeah, we'll try to keep you comfort. Okay, keep you comfort or give you comfort.
 I appreciate both. Keep both your comfort and and give it.
 I mean, if you see me holding hands with Daniel, just ignore it.
 Just do it out of frame. Yeah, it's about, it's about my personal well being.
 How's everyone? Pretty good. Pretty good.
 Sad about Joey. I brought this mug for him. He was wearing a Amoeba music shirt yesterday.
 And he told me to bring the mug and then he doesn't show up.
 He doesn't show up. Classic, classic Joey. Classic Joey.
 Well, I'll give you a bill for the, uh, burging the mug at least.
 I appreciate it. Yeah. Yeah.
 And then so, uh, it's been a good week. Uh, the rad cast is hot.
 It's warm, warming up, coffee Anderson heats it up on Tuesday.
 He's coming out Tuesday. Just looked at some of the assets from that.
 The energy was intense. Uh, he was excited.
 And I was excited. And so I think we were yelling each other half the episode.
 But like, you know, like two bros like getting, you know, like into it, you know,
 like in a positive way, not just two negative energy, tons of energy.
 But no, he was awesome. And, uh, so, uh, go check him out.
 Mr. Red, White and Blue, Google it. It's a great song.
 Right now. Yeah. Yeah, please, please, Joe do it right.
 Right this second. Okay.
 But, uh, yeah, that comes out Tuesday and, you know,
 I'm going to tease an episode just going to come out in three or four weeks.
 I was talking to the guys pre episode.
 We had Andy Murray, who's a renowned mental performance expert.
 Yeah. I'm sure I'm butchering those words somehow.
 But, uh, sound like a neuro-linguistic programming.
 And I lost my mind a little bit, literally.
 Yeah. Yeah.
 When you were explaining it to us earlier, I put a little part of my brain
 diet, I think. I think it's my understanding.
 It was your, it was your altar, your subconscious going, oh, no,
 I don't, you're not supposed to know this.
 Shut it down. Shut it down.
 So I look for that episode a few weeks.
 It was fun. And Monday, Tyler Rich,
 pretty hot country music artist, folks coming on on Monday.
 The episode released probably three to four, we're about four weeks out now.
 So, uh, coffee enters in Tuesday.
 Hope everyone enjoyed Pratt Daddy.
 Spencer Pratt, that was this Tuesday, this past Tuesday.
 Hope everyone's enjoying that episode.
 Spencer was pretty transparent about his journey on the hills.
 Everything he and company went through and being the bad guy and playing that role.
 And somewhat regretting it.
 But, you know, turning things around and we're helping him with Pratt Daddy.com.
 Sell more crystals.
 I thought that was a super interesting where he's talking about being of the villain.
 And he kind of felt like he did it wrong a little bit.
 Yeah. Like he could have, that was pretty interesting.
 Yeah. He, uh, you know, they're, they kind of told him to hand that up a little bit.
 And he kind of ran with it and it made him
 popular.
 Sure. Maybe unpopular.
 He's like, he was the heel.
 He was the heel and wrestling.
 You know, yeah.
 Yeah.
 And you gotta get that infamy sometime.
 Indie Press is good press.
 Is that what they, that's what they say.
 Well, I still almost didn't.
 Indie Press is good press.
 You know what, Jared, you're supposed to play press.
 It's kind of the classic example.
 That is not good press.
 Definitely one example where it's bad, bad, bad press.
 Speaking of Jared, you know, I'm going, jumping ahead in our outline.
 Speaking of Jared, so apples under a lot of heat.
 If you guys seen this in the news, they're going to be scanning photo libraries.
 And if they see, uh, signs of child abuse photos, they have some algorithm or something,
 you know, they're going to report that.
 And like, you know, on a surface like, that's, that's a good thing.
 You know, like, who wants child abuse?
 But it's like, they're, if you seem to all these commercials about how private they are
 and all this stuff and they're scanning your photos.
 So they're going to look at it.
 It's not as bad as it seems.
 It's, it's scanning the metadata.
 So like, there's like a string of code.
 And if it matches to a photo that they already have in their database that they're looking for,
 and they find it on your phone.
 And if they have, I think, at least two or at least two or three, um,
 photos that have that same tag, like code tag, that's the only time it'll like move
 anywhere from your phone.
 Which I think is the slippery slope, though.
 Yeah.
 Anytime you have like something that's like, communicating like with a device from a,
 like, foreign like, yeah, across the internet, it's like,
 brings us a lot of security issues.
 But again, anytime you have the cloud, if you have your like auto upload,
 I photo, uh, thing turned on,
 you're just not secure anyways.
 No, right.
 If you're on I photo, uh, you think it's secure and you don't think anybody's looking,
 and then, uh, I got some ice and Iceland.
 I like, yeah.
 But in all seriousness, it's like, it's a total slippery slope.
 Like, look, the road to hell is paid with good intentions.
 That nobody wants child abuse.
 As a father of four boys, I'd murder someone, you know, over something like that.
 Probably literally and figuratively.
 I'm not even going to take that back.
 Sure.
 But at the same time, though, it's like,
 that where's the privacy?
 Where is anything, you know, if they can just,
 and I know they're just looking for code and not necessarily viewing,
 you know, Roger in the back rooms, not viewing everyone's photos.
 But it's like, I mean, you can also like,
 like can someone plant those things on your phone too?
 Like, I know.
 We're going to conspiracy because the government never does anything wrong.
 So to be clear, it also runs the government more so than the government.
 It's like pictures like not your own pictures.
 It would be pictures that you downloaded or something.
 Maybe both.
 Yeah.
 Thank you.
 So like, so the pictures I have of me punching the shit out of my kids,
 right?
 I need to erase those.
 Yeah.
 Okay.
 Yeah.
 Okay.
 Yeah.
 That's all I need to know.
 Yeah.
 Yeah.
 Bottom line.
 Okay.
 Okay.
 All right.
 Let me, I'll do it later.
 It's fine.
 Yes, you can't beat him.
 You shouldn't.
 When they're a campaign about that,
 I'll say, uh,
 kids, you can't eat them or something.
 No, I think so.
 I was like a teacher on a poster somewhere.
 Oh, boy.
 Yeah, we're we're making a lot of it very serious.
 But my, my bigger issue is just the photo sharing,
 you know, like, I don't know.
 This seems like a big brother.
 Ironically, it's another one.
 I guess sort of.
 You guys into crypto?
 Yeah, I've got some.
 Yeah.
 I got a little crypto.
 Had a little bounce back last couple of weeks.
 Bitcoin's up.
 XRP's up.
 Dogecoin ether.
 These are ones I own.
 So I put them on board.
 Dogecoin.
 Finally positive on Ethereum again.
 Kind of break even on Bitcoin.
 Yeah.
 Nice.
 I have some EOS.
 I don't know if you guys have.
 Yeah, I've heard of it.
 I don't have any of it.
 I have a little bit of it.
 How's it doing?
 Uh, it's okay.
 It kind of almost follows what Bitcoin does.
 Yeah, it's just, I mean, obviously,
 which everything kind of is a little bit.
 But should be enough.
 I have some of that.
 I think we talked.
 Did we talk about this already?
 Oh, yeah.
 I have like 1.5 million shares.
 And it's like $2.5.
 Hey, gays, it goes a dollar.
 Yep.
 If you're a dollar, I'm all set.
 But social holidays.
 So, uh, yesterday was rolled humanitarian day.
 Do you guys do anything?
 Oh, the opposite.
 Actually, yeah.
 Is there a day that I'm not doing something humanitarian?
 That's a great point.
 Yeah, it's a great point.
 The, uh, what are you supposed to do?
 Like are you just supposed to?
 What's the call to action for the humanitarian day?
 I didn't go to like the website or anything.
 Like do you celebrate it?
 Just do something for the world.
 Like, you know, send money to a, you know, like, hey,
 like someone with more serious causes going now.
 Like, yeah, yeah, there's probably a national volunteering day.
 So that would be on that day, right?
 Maybe just schedule that volunteer,
 like thing on this day.
 So that when it comes to volunteer day,
 you're ready for both.
 That's, yeah.
 As always, two birds.
 Yeah.
 That would have been a good day.
 That's fine.
 It was and I actually brought everyone a gift.
 Oh, because you know what today is.
 What is Friday?
 It's Friday.
 Okay.
 But it's also national lemonade day.
 Oh, boy, uh,
 though.
 And I mean, I wasn't going to bring, uh, country Tom.
 That's right.
 Why would you?
 We've got Mike's hard.
 Oh boy.
 Lemonade.
 We sure is.
 He is.
 Oh, oh, take it.
 I caught it.
 That's going to blast all over the place.
 Up Daniel brought you want to stay old enough to drink.
 He just looks young.
 So yes, it's national lemonade day.
 I will say they are quite slippery.
 So just be a little bit careful.
 Mike's hard lemonade.
 I haven't had him.
 Mike's hard.
 Well, I'll eliminate.
 No, I'll.
 That's that.
 This is a mark.
 Mike's.
 Is harder.
 Oh, it's harder.
 Oh, hey, I want to get it.
 Oh, oh, it's okay.
 That's what happens when you, uh, it's good for post.
 Yeah, uh, tossed hard lemonade.
 Not looks like I'm back.
 I'm back.
 Which is great.
 Mike's harder.
 It brings me back to childhood.
 I mean, uh, it's good as I remember it.
 Yeah, boy.
 That is something else.
 Ah, yes.
 Hey, well placed.
 So yes, today's national lemonade day.
 So if you're out there, go have a hard lemonade.
 Today's podcast brought to you by Mark.
 Mike's hard lemonade.
 You can you can pay for the sponsorship later, Mike.
 Yeah.
 Just making the check out the cash.
 Yeah, we'll be fine.
 Yeah, we'll, we'll, we'll throw it into our world humanitarian, uh, fun.
 This is all coming together very early.
 See how this all comes together?
 And, uh, you know, just so you're aware tomorrow is senior citizens day.
 Though, you know, take care of your senior citizens.
 Tomorrow just won't need to do it tomorrow.
 Isn't every day of really senior citizens day when you think about it, though?
 Yes, it's kind of always their time.
 Great point.
 It's a great point.
 I'm calling you.
 Call your grandparents.
 Tell them you love them.
 They're alive.
 All of mine have passed unfortunately.
 Mine have as well.
 You get old enough.
 They've got my grandparent or grandfathers.
 You are a grandfather?
 Is that what you said?
 Uh, yes.
 And I also have my grandfather.
 Okay.
 Fantastic.
 That's good.
 Good.
 What's that?
 Paul and wish him a happy senior citizens day.
 Oh, do you?
 Assuming he's a senior citizen.
 Yeah.
 I know you're 14.
 So yeah, it's like 27, 28.
 It's my age.
 I'm actually Josh.
 So it's a, uh, an eye opener here on the rad cat reveal.
 It's a memorial.
 It's a memorial.
 Mori, Mori povage is here.
 Josh, uh, we've got a surprise for you.
 That's what you get to get on the radcast actually.
 Like Mori povage.
 I like that.
 That would be good.
 He's still alive.
 Yeah.
 For sure.
 For sure.
 Springer would be good.
 Springer.
 Oh, yeah.
 Jerry Springer.
 He's a character of that guy.
 I know.
 Getting to talk about all kinds of stuff.
 I want to talk.
 Did you?
 Yeah.
 He has his own TikTok.
 Yeah, he's got TikTok.
 Is it good or is it?
 It's fine.
 Okay.
 Fair enough.
 That's good.
 It's passing grade.
 Yeah.
 The mayor of Cincinnati, I think at one point.
 He was a politician recently.
 No.
 Or before he got into, you know,
 a maternity test before he.
 Before he trashed our reputation.
 Yeah.
 Or maternity test.
 Is it maternity test or a puttternity test?
 Well, you would think maternity you would probably probably know
 that one.
 Who's the mother?
 New egg for the show.
 It only takes one sip of Mike's hard lemonade.
 Max hard lemonade.
 The one for me.
 It can't.
 It's the only one for me.
 Oh.
 Your host is lost it here on today's
 stuff works fast.
 Yeah.
 One sip.
 One sip in Joe being funny.
 99% alcohol by volume.
 What's that?
 Is that good or not?
 Yes.
 So this is a self-serving news a little bit.
 But the marketing dive.
 We're going to get them credit.
 I love the marketing dive.
 They help us with lots of articles.
 I'd give them more credit.
 We find some stuff by them.
 They have an article
 about how big agencies are bringing more,
 you know, internal creative resources in house
 are still turning to agencies
 for help with culture.
 Which makes sense.
 Yeah.
 You know, you can bring in all the people inside
 but did they really have the diversity
 and the knowledge that most agencies have.
 So I thought that was interesting
 and acknowledgement with even a lot of the stuff going
 in in-house with a lot of these brands.
 Yeah.
 So, uh, and I think that is still it.
 Like, you know, I get asked that a lot.
 Like, hey, you know, what do you think about
 in-house agencies and it's kind of,
 I don't, you can't fight progress.
 Like, it's fine.
 But I just don't think you can recreate the
 energy and ideation and creativity and cultural
 because it just seems like
 the culture within the agency even breeds
 a different mindset.
 As soon as, I mean, I always used to joke
 that, you know, good ideas go to die.
 You know, like some brilliant creative person
 if they go work within the halls of a Pepsi
 or a Taco Bell or something.
 Yeah.
 They're create, ask a year later,
 the least creative person, you know.
 Like, because you get in the bureaucracy
 of all the meetings and all the red tape
 once you work for the brand.
 Yeah.
 And when you're outside of that,
 you're freed up to push the envelope
 and maybe not every idea passes
 or every cultural relevant thing gets through
 to the brand or whatever,
 but you're at least pushing the envelope
 more so than when you're in the four or 20 walls
 of corporation X.
 Yeah, I agree.
 I've been in that situation
 before where, yeah, just being told,
 no, that does, you know, that's too much
 or that's whatever.
 You can only get that so many times
 before you're like, well, I guess,
 fuck it.
 Yeah.
 You shut it down.
 And so you start, you stop kind of the,
 you don't stop thinking about it,
 but you stop raising your voice.
 And then the agency can kind of continue.
 Yeah.
 Yeah.
 Yeah.
 Give me a lot of agencies
 or people who work in social a lot
 or like a little bit more better,
 like more better.
 More better.
 Perfect.
 Getting out of their own like world
 and their own feed because the amount of times
 like people within a business
 and we'll be like, well,
 I don't see any of that on my feed.
 So it must not be happening.
 Or like, oh, I don't use TikTok.
 So I don't think it's a really popular platform.
 Or like, oh, I haven't seen that,
 that kind of trend.
 So like, obviously, it's not a trending thing.
 But you go, click on it.
 It's got like one billion views.
 Yeah.
 Like, you got to get out of your own world.
 Like, you're not going to,
 your interests don't translate to everyone.
 And I feel like agencies are a little bit
 kind of more in tune to that
 when they're working with multiple brands,
 multiple platforms.
 So generational thing too.
 Definitely if you have a boss that's not as cool as, you know,
 Ryan, yeah.
 But, you know, that's, you know,
 60, let's say, say in their 60s or something like that.
 They don't get TikTok.
 They don't get probably.
 I've had one that didn't get texting.
 I've had a boss tell me, don't text me.
 Just call me.
 Don't text me.
 Come on guy.
 Yeah, let's say come on.
 At the time.
 Yeah, yeah.
 I don't want to, hey, I don't want to talk to you.
 You know, that's the real problem there.
 Yeah, that's the biggest problem, right?
 B, just learn to have how to use your jitterbug.
 You know what I mean?
 Jitterbug.
 Nobody gets that one.
 The big phones for senior citizens.
 Yes.
 Thank you.
 Thank you, Ryan.
 I think you're going to hang me out to try on that one.
 Perfect.
 I'll give you a bell for it.
 I deserve it.
 I thought there was also an interesting quote that goes right in line
 with topic Josh.
 And I talked about a few weeks ago,
 Barbara Yolates from Ludwig Plus.
 Not Ludwig, Ludwig Plus.
 Agency, all women owned and operated agency, by the way.
 How do you say brands who are consistently nurturing
 their marketing channels even when times are good.
 They've got to, they cannot relax.
 They got to continue to put, keep the gas on the pedal.
 But it's actually when they should be pushing the brand
 lever even more.
 But it's what we talked about like how, you know, you can,
 sales are good.
 Time for you to be like, okay, yeah, we stop marketing.
 Or we start doing it now.
 Top of mind is awareness is fleeting.
 You double down while times are good to kind of keep your seat at the table.
 Yeah, I feel like it's good to,
 without getting like to like self-destructive here.
 But like, you got to keep a little bit of like,
 as a brand or a company, you are
 eventually forgettable and you are eventually like,
 replaceable.
 Like, you're probably not going to be the most unique.
 You might have your own spin on whatever you're offering.
 But someone else can do it.
 And so if you're doing well, like, people get curious.
 Like, you're not forefront.
 Like, people will go looking elsewhere.
 Yeah, totally right.
 Couldn't say my best.
 Couldn't say it any better.
 Certainly didn't right there.
 Yeah, thank you, Josh, for saying it much better.
 What's what's on the TikTok radar, Josh?
 Oh, man, so many things.
 Always, as always, the cleaning, the cooking,
 big fans.
 But one trend I've been loving that's kind of wrapping up is
 the intro, like the intro song for the Reba show.
 That that came up for some reason.
 And it's just like, the lyrics are like a single mom
 who works two jobs who loves your kids and never stops.
 But it's all these people using it for like,
 Oh, I just like washed one dish.
 And so I'm like, talking about how I'm like,
 I'm the single mother of the apartment.
 Like my roommate, like cleaning up after my roommates,
 because they were like, throw things away.
 It's like, how hard of a job it is to like,
 I saw like one guy who was like,
 he was like, just around like the house,
 just like, cleaning things the dumbest way possible.
 He's like, vacuuming out the inside of his stove.
 And like, all these things.
 He was like, he's like, talking about how he's working so hard.
 And like, there's also someone who's working from home.
 And she's like, sending one email at 430 is the only thing
 you did all day.
 He's like, being the provider of the household by doing that.
 That's, that hits a little close to home for me, actually.
 I don't like that one.
 It's like, that was, yeah, that was what you did yesterday.
 My out-of-office is on from a 830 to 445.
 And then I'm on from 445 to 5.
 Yeah.
 It really started wrapping up when this one guy got a wig
 and then did his makeup.
 He basically did a whole like drag like thing
 and looked exactly like Reba in the freakiest way.
 Oh, good.
 He did a few videos of that.
 And after that, everyone was like, we can't really top this.
 Yeah.
 Just kind of like, it's kind of went above and beyond.
 We're gonna wrap this up here.
 Oh, Reba.
 That was our one, Reba.
 We got a lot of Reba albums.
 Yeah.
 Even Reba made one.
 Records.
 Yeah.
 Final.
 Yeah, I got a lot of Reba vinyl.
 It's my passion.
 He gets around like a record.
 It's what I heard.
 What was that office space?
 Office space.
 Oh, yeah.
 It's the bone roller coaster.
 Oh, yeah.
 Easy to do, face.
 Yeah.
 Oh, I love that, maybe.
 Yes.
 We can do an episode that's just like movie quotes.
 We just try to communicate only in only in only a movie quotes.
 A lot of dead air probably.
 Blank moments.
 Cool.
 There's your TikTok update for the week.
 So movie to the news, the real news article one,
 which also comes to the marketing die.
 There's a little bit of everywhere, but I'll give marketing
 dive credit for it.
 So peps.
 So here's a, you know, pepsine coke are always always fighting
 like two little bitches.
 Cats and dogs.
 Two big bitches.
 I don't know.
 Very large bitches.
 But anyway, coke has reformulated coke zero, I think,
 for the second or third time supposedly.
 I haven't tasted the new and I'm a coke zero fan actually.
 The Pepsi is going out of their way since the reformulating.
 Anyway, it's a good time for you to break up with your Coca-Cola.
 Sure.
 They're urging people to break up with coke with the hashtag.
 My coke break up.
 I don't know.
 Yeah.
 I don't know if it's a lot of us take that at a center for
 I've had a couple of dictionaries.
 It's a darker turn.
 It turns out that your hashtags already for people like in recovery.
 Yeah, I know.
 Let me tell you about my coke break up.
 Yeah, it's well.
 There's clean and then the next post is just
 I had a relapse right before the episode by some Pepsi.
 Snorting Pepsi.
 So coke zero already tasted a lot like regular coke.
 I thought so too.
 I didn't think they needed a mess with it.
 Now that was pretty pleased with it.
 What are they going to make?
 I don't like it way better than Diet Coke,
 which tastes very
 aspartame.
 Lighter.
 Yeah, lighter for some reason.
 So they've changed the formula which
 it's going to taste like now.
 You know, more sweeter maybe?
 I don't know.
 That doesn't sound like a great plant.
 They have a kind of a history of
 blowing it with every formulation.
 New coke.
 Yeah, hopefully goes better than that.
 Yeah, you couldn't go worse.
 I don't think.
 I mean, right?
 That's what they were responding to Pepsi.
 They're like because Pepsi was always been known as being a little sweeter.
 Yeah.
 You know, and the Hipper as well.
 I feel like
 it's a voice of a new generation.
 So I still love the
 both the the meme or the memes that came out when they had the like coffee
 coke because
 everyone is like they want to put
 they want to put coke back and coke so bad.
 Like they're doing anything.
 How close can we get?
 They're like it's getting as close as they can.
 But I mean Pepsi like
 brings so much peace.
 If you remember the Kindle Jenner campaign.
 Oh, that worked out great.
 That was that worked amazing.
 It's a perfect move for her.
 It's going to be a coke with
 fentanyl and it's just going to start putting all four and substances in it.
 See what it goes.
 Let's start the the tiktok reversal of my coke
 break up like, you know,
 Coca-Cola Academy.
 This coke is really good.
 I'm going to roll coke all over here.
 All right, I'm not going to beat that.
 That's the one.
 Yeah, that's a
 hashtag.
 Yeah, Coca-Cola.
 All right, second on our list.
 Facebook reveals
 the most viewed content on their feed.
 So it's all often been a little bit of a mystery.
 And a lot they've gotten a lot of blowback
 that only like right wing like conspiracy stuff
 is gets viewed the most and all this stuff.
 So they wanted to come back to show
 what truly the top viewed content is.
 And the first number one viewed content was
 brackets.
 Yeah, it's actually number two.
 Okay.
 Search is for a podcast.
 But closely after that,
 you've seen those word puzzles where it's lots of words.
 It looks like a crossword puzzle.
 Puns of letters.
 And it's what words do you see?
 And those the first two or three that you see
 are is your life.
 Who you are.
 Mine always is like failure.
 Sadness.
 Depression.
 Yeah, I don't.
 I'm like, this isn't working right.
 Like it should be good words, right?
 Jail.
 I always see the stuff that's like
 it's like hundreds of thousands of like shares
 and likes and stuff.
 It's just like
 who like who still eats casserole?
 Share if you're not.
 Share if you're not scared to admit
 that you still eat casserole.
 I have a relative that loves doing those.
 Yes.
 Yeah, I looked at it and months had magic eight ball.
 I'm like, what?
 Yeah, that's
 that's the first three words.
 That's all that's weird magic.
 And in that order,
 yeah, magic eight ball.
 Yeah, you remember that?
 What if it was just eight ball?
 Good call back.
 Good call back.
 My cook break.
 I brought it back.
 Oh, man.
 Oh, man.
 What I see.
 Hello, John.
 Shout out to Cody co for this.
 But there are people on Facebook who have
 among the top view like video content creators.
 And they make just stupid recipes.
 I'm sure you've seen them where like they're making a cake
 with like Spaghetti in it.
 Or they're like
 just making a cake where the middle is just like
 all like
 sprinkles or like
 some weird stuff.
 And their entire purpose of doing this
 is not to share recipes that they think are good.
 It's literally to see like
 if that kind of stuff
 where like it doesn't make sense
 and say like, why are you doing this?
 What are you doing next?
 And it's all just to see like
 what kind of content
 causes the most views
 and like gets the most serious
 because people just angrily share it
 because like this is so stupid.
 But they're just like, that's the point.
 Like and so they're just making all this money off of views.
 Kind of kind of insane.
 It breaks my brain a little bit.
 So I'm kind of genius.
 Yeah.
 It feels like cheating now.
 It does.
 It's cheating.
 Cheating the algorithm.
 It feels slimy.
 But they're
 I think we should put a word puzzle together
 and make it just like a hilarious word.
 Yes.
 Sock.
 You suck.
 It's actually just the whole paragraph
 of like, you're stupid.
 You're never going to be in it.
 We'll bring Andy Murray,
 the mentalist on.
 He's not a mentalist,
 but mental therapy,
 specialist expert.
 We're going to bring him on to help us
 formulate this thing
 so that everyone sees something
 like the same thing
 and says that everyone's posting
 that it's the same one.
 He probably knows how to make that.
 He's going to turn us into
 androids or something.
 That's a little nervous actually
 for your subconscious.
 We'll make everyone read like,
 you know, something funny
 like the Radcast Rocks.
 That's your life.
 No Radcast Rocks.
 We're hypnotizing you today
 on the Radcast.
 The Radcast Rocks.
 Subscribe.
 Subscribe today.
 Review it possibly.
 Review it possibly.
 And finally in our news.
 This one excites me.
 General Mills.
 In celebration.
 In 50th anniversary.
 It seems hard to believe.
 Of their monster
 cereals.
 They're doing a monster
 mash remix song on Spotify.
 You know.
 A little count chocolate.
 A little boo berry.
 Boo.
 Yeah, that's all his
 that's his contribution.
 Oh, uh, uh, uh,
 Frankenberry.
 And then there's two new ones
 that I hadn't heard of fruit
 brute and yummy mummy.
 That last one.
 Would you call me yummy mummy?
 That sounds very like a British way
 for
 milk, I guess.
 Don't worry.
 So yummy mummy.
 Don't Google that one.
 No, no, no.
 She's looking for cereal.
 Yeah, don't, don't,
 don't Google serial names that work.
 But they're doing a mashup.
 So I guess a blend of all of them
 into one which might not be.
 I'm down for some count chocolate.
 I have some boo berry.
 Sure.
 I don't know if I want them all blended together.
 Like fruit and chocolate.
 I mean strawberry chocolate.
 Sure, right?
 Yeah.
 But like blueberry and chocolate.
 Good.
 It could be.
 Chocolate covered blueberries.
 They're tasty.
 Bragg.
 Yeah.
 I like, I like how it would
 like, oh, the new like coaxier.
 I'm like, I don't know if I'll try it.
 But they're like, we put,
 we put seven different cereals together.
 We jammed a bunch of cereals together.
 Yes.
 Give it to me.
 I want it.
 Monsters.
 Coaxier as a scary.
 Excuse me.
 I'll take two, please.
 Yeah.
 I just, I did.
 It was, they're doing like throwback
 cereal boxes and everything.
 Yeah.
 Everything's right.
 I'll end up, you know,
 I don't even eat cereal anymore.
 But I'll end up by buying a box like
 just talking about it because marketing works.
 Yeah.
 Yeah.
 Awareness.
 Like peak awareness and intense happening right now.
 Oh, yeah.
 We should get a box of it and then try it on the rad gas.
 Yes, we should.
 And then general mills should sponsor us that episode.
 Get in line.
 Yeah.
 Right.
 If we sold ads, which we could and we don't.
 You're welcome.
 You're welcome.
 You get to listen to us uninterrupted.
 Yeah.
 Which is fascinating.
 They're everyone's going.
 I wish they had they had ads.
 I could do it.
 They had right about now.
 It's good stuff.
 Yes.
 Any final words, gentlemen?
 Any announcements?
 I'm sure all that.
 Happy Mary.
 National lemonade day.
 Yeah.
 Cheers.
 Cheers.
 Cheers everyone.
 Mike's hard lemonade on national lemonade day.
 We appreciate everyone listening.
 We really do taste by the way.
 We appreciate everyone listening to me laugh for 30 seconds
 on today's episode.
 Joe's never allowed on again to tell you tell you anything funny.
 Damn it.
 Till next week.
 You're you're you're off till next week.
 Oh, okay.
 I get the week that's the week off.
 I was going to celebrate Senior Citizens Day tomorrow.
 Perfect actually.
 It does work out for you.
 Yeah.
 We'll roll you around in a wheelchair.
 We'll turn.
 I was going to celebrate you.
 Nursing homes.
 Take some.
 I don't know.
 That's going to I'm going to stop that right there.
 That was going to get bad.
 Yeah.
 That was going to get bad.
 We appreciate everyone you know where to find us.
 Theradcast.com.
 Search for all the content.
 Look up.
 Count Dracula.
 You'll find I'm sure it wants to be a definitive highlight clip
 from today's episode.
 Right.
 And uh my cook break up.
 You know where it is with the Coke and Pepsi Wars.
 Has that cocoa?
 Yeah.
 Yeah.
 Till we'll see you next time.
 Or to correct us.
 Visit us on the web at theradcast.com.
 Or follow our host at Ryanofferd on Instagram.
 Thanks for tuning in.