Bobby Maximus - Former UFC Fighter, Author, Wellness Specialist and Podcast Host

 You know, the reality is, is the pandemic really helped me cement that.
 They had to figure out how to work out at home and they didn't have a gym anymore.
 If you woke up and just did randomize stuff in the morning for an hour,
 it actually went in at heart and did that at night,
 you'd be one of the fittest people on the planet. That's just a fact.
 I believe in supplements that increase your health,
 because on a platform of health, then performance will go through the roots.
 The best marketing on the planet is to just become as famous.
 Men's Health did vote me in one of the hundred fittest people to walk the earth.
 So I had to Google what that meant. I mean, I assume it's anyone that ever sent foot on us,
 so it would include Jesus, Thor, Zeus, Hercules, Achilles,
 Prostasis. I mean, you could put a whole bunch of people on this list,
 and I'm fucking top 100, so I'm doing all right.
 You're listening to The Radcast. If it's radical, we cover it.
 Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of The Radcast.
 We're getting fit today, folks. I'm joined by Bobby Maximus,
 fitness expert, author, speaker, just a badass rad ass dude. What's up, Bobby?
 How you doing today? I'm great, man. We appreciate you joining us.
 Yeah, thank you for having me on. Yeah, I followed your story online, saw you. I was like,
 I'm gonna talk to that dude. He just seems like you motivate people, you're in fitness,
 two things I'm into, and he just seems like a real fucking dude.
 That's what I try to be.
 Well, Bobby, I know you've got a lot, your men's health, you write for right, speak,
 do you do a lot of things that they're out there and they're ready to find,
 we'll tell everybody where to find you here as we roll into the podcast,
 but let's start with just kind of your story, man. Let's start with your background,
 and we can take it from there.
 Yeah, so I always joke that I'm a seven year old with a credit card, and I say that because I'm
 basically living a dream come true. If you would have asked me 20 years ago if I would be doing
 what I am now, I would have told you it's not possible, but through a series of fortunate events,
 I guess, and the way the world's unfolded, frankly, like Instagram's helped me a lot.
 Facebook has helped me a lot, you know, got to give a shout out to my space back in the day,
 helped me a lot, like build a platform to where I am now. I grew up in a, in a very blue collar
 environment, my dad drove a train for a living, my mom was in earth in a small town, lived in a town
 of what 1800 people grew up very humbly, you know, we didn't have a lot. And I think that, you know,
 most people in my town grow up to work in a mine or work on the railway, it's just what people do.
 And I was bullied fairly heavily until I was 15, 16 years old. It culminated for me in an incident
 where four kids beat me up and broke my collarbone. And it left me kind of scared and feeling
 helpless. And listen, the bullying thing, I kind of go back and forth on it because every kid gets
 bullied, every kid gets called names, the most popular guy in school gets teased, it happens.
 I was getting my underwear ripped out, punched in the face, some marker drawn on me on the bus rides.
 I mean, it was pretty intense at times. Anyway, when that collarbone broke, something snapped
 inside me, I didn't want that to happen anymore. Started trying out for sports teams could not
 make the basketball team, could not make the football team, could not make the soccer team. I
 couldn't skate, couldn't play hockey. But the wrestling team didn't have cuts. So I started
 wrestling. And my first year, I lost every match. There was about 40 matches. I was on 40.
 My second year, I won one out of probably 40 matches. I wasn't really off to a great start.
 And I kind of blimped my way into the weight room. Oh, good, Jack. There's my little guy. Now
 he's the leader of dad. Hey, your dad too. I should have put that to dad. Yeah, professional dad.
 But I limped into the weight room, got pinned under a 45 pound barbell, but I knew I had to get
 stronger. So I just kept trying. There were some older kids there that, I mean, I wasn't on their
 radar to bully. You know, I was in grade 10, 11 at that point that were senior grades and they
 just kind of helped me start to figure stuff out. And then I started getting stronger. And then
 as I started to get stronger, my confidence improved. And my confidence improved. I actually
 started to win wrestling matches. And I won more than I lost. And basically in a transformation from
 grade 10 till this will sound funny. In Ontario, Canada, we had grade 13. So it wasn't just
 grades 9 to 12. You had this 13 that was after 12. That was like a pre-collegear, if you will.
 But by the time I was in grade 13, I won senior athlete of the year at like a really good athletic
 school. And so I was kind of on my way. I went to the University of Western Ontario to wrestle.
 Almost made the Olympic team and did not. And then didn't really know what to do with myself.
 I knew I always kind of wanted to help people. And I thought maybe the avenue for that was teaching.
 And so I started teaching. I have actually three university degrees, one in English, one in
 psychology, a bachelor of education. But teaching it broke my heart. And part of the reason was,
 is it's really hard to deal with kids when they have really terrible parents. Like I found it
 emotionally heavy and hard to deal with. So I thought, man, I really want to help people.
 I need more power, more control. I'm going to go be a cop because then I can affect the positive
 change that I want to affect. Tried that for five years and kind of left that disillusioned
 because you're still in a system. You can't help many people. You're just going to calls,
 you're a note taker professionally. And it was about that time I started reflecting on my experiences.
 I had fought in the ultimate fighting championship. I kind of left that part out. I was second
 in the world for kickboxing at one point, done a bunch of other stuff. And I thought exercise
 really changed my life. Without exercise, that wouldn't be where I am. Maybe I can help people
 through exercise. And earlier on, I talked about liking my space and Instagram. It was kind of
 the dawn of that social media internet website world where now you weren't just a trainer
 in a small little box working for 80 bucks an hour. You could actually reach a lot of people.
 And that's kind of the genesis of Bobby Maximus, kind of how my career took off.
 I love it. I know you didn't talk a lot about it, but I would mind just kind of giving, you know,
 perspective, I mean, being a, you know, maybe a late bloomer if you call it or just maybe a late
 mental bloomer and saying, wow, I can really do this, you know, getting your strength.
 You know, ultimately being, you know, a professional fighter. I mean, how does that,
 how's that played a role kind of in your life today? I mean, obviously, we're fairly successful
 at time and kind of went through that whole route. I mean, what impacted that have on your life?
 Yeah, I think the, the lessons I learned through professional fighting set the table for who I am
 now, you know, I look back on it and I wasn't a good enough fighter to make retirement money.
 Like if you look at LeBron James, it doesn't matter what he does now. He's got enough money to
 last him and his kids and their kids for the rest of their lives. For me, it was the experience
 as I had fighting the psychological battles, the wins, the losses, the failures, the successes
 that set the table for me, helping other people right now. So it was that really good on the job
 training for what I do now. And before we transition more into that, I am just curious. I mean,
 it's become such a behemoth, you know, the UFC and mixed martial arts. I mean, he'd be just
 perspective on the business now of what it's become. Yeah, I'm in some ways. I'm really proud to
 have been part of it in its earlier days because I mean, I fought an ultimate fight night five.
 Like that's forever ago. I fought in UFC 53. That is forever ago. I think they just had 272 or
 something like that. So I'm kind of proud to like play the role in that. The other part of me
 is surprised. It's gotten this big. Like there was a day and I remember when I first fought,
 everyone thought I was crazy. Like you were that guy that fought in a cage. It was kind of
 underground. It was kind of not mass marketed. It was kind of dangerous. It had a a lure to it.
 Now, I mean, it's, it's everyday stuff. It's in the sports pages. It's on ESPN. It's incredible
 to see. What do you think? Final question count on the UFC stuff. Like what? Do people completely
 understand the mindset that it takes to get that odd gun? Like I, I'm like, I'm not, I guess I'm
 not even up but smart enough to know how tough and mentally tough you have to be to get in that
 square, like we're octagon or whatever the hell shape it is. Yeah, I'll answer that question by
 comparing it to other sports. I don't think the mentality to fighting an octagon is special or unique.
 I don't think it's any different than playing basketball, playing football, playing soccer
 at a high level. But I don't think anyone who hasn't done that understands what that kind of
 pressure is like. There's no shortage of can I swear on the same? Oh, please. Absolutely.
 Okay. There's no shortage of who watched TV and they're like, well, if I was LeBron, I would
 have sunk that three throw. You would have. There's 30,000 people screaming at you. The game from
 the line, it's pressure like you, you would have folded like a lawn chair. Get out. So I don't think
 fighting's unique or special because you got to understand as a fighter, we're desensitized to that.
 Like you might look at a fight is throwing punches and stuff. Me, I look at throwing a punch like
 someone would look at kicking a soccer ball or stick handling hot more scientifically, if you will,
 or strategically. It's part of what you have to do. But I don't average person understands
 the pressure of what a professional athlete is under. Yeah, that makes a lot of sense.
 I know, you know, you're riding a lot now, men's health. You know, your known is kind of one of
 the experts in the field. What's that transition been like? And, and, you know, what's like
 your philosophical approach to training? I'm sure you have a lot, but what kind of built that
 foundation? Yeah, so to answer your first question, the transition to riding, it was actually fairly
 easy. And a lot of people, and it's funny because I know you do a business podcast. They ask me,
 what's the most important thing that I've ever done for my business? And my business is fitness,
 and I tell them my honors English degree. They're like, that makes no sense. Why? Well, when you
 ride a 10,000-word dissertation on Dante's Inferno or a 30,000-word, you know, paper on Paradise Lost
 or some other restoration renaissance, romantic literature period stuff, it's pretty easy
 to write a 500-word article. Like, understand that every week of my life for four years,
 I was handing two or three essays, stories, poems, different formats. So I was trained professionally
 as a writer. So the beauty of that is now in men's health, calls me and says, we need an article.
 I can write, and I can edit, and I can change formats. I know syntax, grammar,
 diction, like all the things that you need to know, whereas sometimes, frankly, they work with
 fitness influencers who are really good at the fitness thing, but they can't string three sentences
 together. So that's the first thing. The second thing is my philosophy with fitness is to make it simple,
 because it doesn't need to be complicated. You know, there's all these people out there that do all
 these complicated, convoluted things. It's inaccessible for people, so it doesn't help them,
 and it's not realistic for normal people, so it doesn't help them. So my goal is to kind of
 inspire and help as many people as possible. So I like to keep it relatively simple.
 Is, uh, I've seen some of your light to that point, you know, a lot of bodyweight type things,
 and you write, if spoken about that. I mean, is that part of the foundation of simplicity of what
 you can get done without a lot of, uh, complex machines? Yeah, and that really got cemented during,
 I don't even know if I can mention it on the show, the big thing that's been happening in the
 world the last couple of years. You convinced, Bobby, we're, if it's, we're the Radcast brother,
 you bet, you could talk about anything. I don't know. There's people people that, that shadow
 ban you and you get dropped to the bottom of the apple right quick. But, uh, the, uh, well, don't do that.
 Don't say anything that will make that happen, but you could talk, we can use terminology.
 I'm kind of joking. Every time you post about it, you get that warning on Instagram. But,
 you know, the reality is, is the pandemic really helped me cement that because all of a sudden,
 there were a bunch of people that had to figure out how to work out at home and they didn't have a
 gym anymore. You know, for a while, I was aiming to more of the people that had access to all the
 equipment and stuff and when the pandemic hit, it was, you know, for me, like, here I've been doing
 all this body weight stuff my whole life. This is a perfect time to show people what's up with it.
 Yeah. What are, what are some of those foundations or some of those things? I mean, like, as far as
 body weight goes, like, is it, I mean, is there a whole, I know you have like different exercises
 things like that. Have you built, like, just a complete curriculum around it?
 Yeah, but I'll take a step back from that. If your Michael Phelps, you need water to train for your
 sport. If you are a hundred meters sprinter, you probably need some shoes in a track. If you're
 an Olympic weightlifter, you probably need some weights. But 99.9% of us, we're just trying to look
 better naked. So it doesn't even really matter what exercise you do. You just gotta move around a
 little bit for an hour a day. So I'd like to tell you there's a whole curriculum in terms of
 when you got to do squats and lunges and box jumps and goblet squats and Bulgarian split
 squats and step up. You know what? Do something and move your legs for an hour and you will get the
 result you're looking for. And it's funny because the fat person on the couch with their hand
 in a bag of Doritos, their other hand down their pants while they're watching porn hub or something
 like that, it's like that's the person that is really concerned with that one exercise. And it's
 like, no, dude, you just actually got to like take your hand from out of your pants, close the
 laptop and get rid of the Doritos and just move around a little bit. I see you practicing your,
 you know, talk about like I've been following your Instagram and your stories and things like that.
 I know you're you're maybe simplifying some of your knowledge and abilities which I appreciate.
 But like I do see that you incorporate a lot of mindset stuff, you know, because it seems
 and I think that's really smart. And I think that's the bigger challenge with people is the
 mental challenge as much as the physical. I mean, we think we try to over complicate things,
 but a lot of a lot of it's up here, right? 100%. The mindset is everything. And to to give
 you an example of what I just talked about with simplifying things, if all you did was work out
 twice a day every day. You treated it like brushing your teeth. That's what I call it. You brush
 your teeth twice a day, sometimes three times a day. You should work out two or three times a day.
 It's just self-care. If you woke up and just did randomize stuff in the morning for an hour,
 it actually went in at heart and did that at night, you'd be one of the fittest people on
 planet. That's just a fact. The physical part of doing that is not actually difficult. It's just
 showing up and doing it. But the mental aspect of showing up every single day twice a day,
 for in my case, 27 years, that's what crushes normal people. And that's why they're not successful.
 They don't have the mental willpower, the capacity, the obsession, the self-love to even begin to
 understand what that looks like. Do you work with people to improve that? I mean, it is, like,
 and we could be as honest as we can be. Is it just some people that are never going to get
 over that hurdle? Or do you feel like in the coaching that you do and working with people and
 what you see? Can anyone change? Or are we truly some of us just completely screwed?
 So there's three groups of people. Out of 100 people, there are 10 who just do the right thing
 all the time. It's probably actually less than 10. It's probably one or two. But just
 are wired for success. And they want to be excellent in every area of their lives. Think of like
 Tony Robbins, for example, the dudes into fitness, the dudes into cold plunges, the dudes into
 helping people. He's just a high achiever across the board and teaches high achievers.
 Might actually be 0.01 out of 100. Then on the other hand, you probably have 10 or 20 people
 that will never accomplish anything and they are beyond help. Then there's a whole bunch of
 people in the middle and they can go either way depending who they're exposed to, who they're around,
 what hand life deals them. I think they can be influenced by a multitude of factors.
 Do you work with a lot of those people? Are there techniques you do for the mental side
 when you're working with people? No, absolutely. And it's funny, most of the people I work with
 are actually not professional athletes. They're what I call your standard corporate athlete.
 I want to get better at sales than Adobe. I want to become one of the top 50 executives in
 Europe. I would like to become the CMO of my company instead of just working there. I'd like to
 climb the corporate ladder. I'd like to get better at podcasting. These are all real examples of
 people that I work with. And so in that case, most of my job is using physical tools in the gym.
 Combined with sports psychology to drive a life change.
 I'm glad you went there with the sports psychology. I know you have that as your background.
 Are there, are most of the techniques that you do or like, is the stuff you're doing there or
 is there like homework assignments? Is it like, is it constant? Like on the psychological warfare?
 Yeah, I mean, it's a combination of storytelling, which gives people examples,
 leading by example, and then traditional sports psychology exercises. Like just as an example,
 one of the best things you can have people do is write your own eulogy.
 You know, a lot of people are like, right down your 10-year plan, but people don't know what that
 looks like. A lot of times when I'll have people do is an exercise, is write your eulogy.
 Like, what do you want people to say about when you die? And it helps basically the psychological
 activity or the thing that happens, you know, for that is it helps them unlock what they really
 want to do. Because most people either don't know what they want to do or they're scared to voice it.
 And I was there. You know, I knew I wanted to help people. And I should have known from the start
 that I wanted to help people through what I'm doing now. I just didn't know it was possible or could
 exist or could be a thing. And so I settled for being a teacher, being a cop, doing other things.
 And not that that's settling for everybody. Let me make that clear. Those are wonderful professions.
 And there's some incredible people to do a lot of good. It wasn't for me. But it could be for
 somebody else because I've met people in those industries, if you will, or professions that it's
 sort of lifelong passion and they love it. I see you have like a first form T-shirt on,
 which leads me down, you know, the path of supplements and things like that. Huge business,
 multi-billion dollar industry. What's your position on supplements and just, you know, both
 their ability to help and maybe the business side of it? Okay, so, so, a couple things here. Number one,
 there's no supplement for bad food, shitty work ethic or a lack of sleep. If those things are not
 in place, supplements are not for you. You need to get that through your head. The reality is
 supplements may help you. The number depending on the day you ask me changes,
 but it might help you 1%, it might help you 2%, it might help you 5%,
 provided those other things are in order. So I just got to make that clear. Don't think you're just
 going to go to the first form website or you're going to go to whoever else you're going to go to.
 And you're just going to buy a bunch of stuff and magically you're going to wake up looking like
 Duane Johnson. Like that's just not going to happen. Yeah, well, there's no silver bullet.
 Yeah, that's true. The second thing is that, you know, quality when it comes to supplements is
 everything. And a lot of people are wired to buy the cheapest stuff that they can buy.
 And then they wonder why it doesn't work. If you want to use supplements, you have to pay.
 So just as an example, first form makes, I think, the best multivitamin packet on the market.
 It's got coins on Q10. It's got a high end probiotic, a fruit and veggies capsule,
 essential fatty acids. And then it's got like a whole spectrum of vitamins and minerals.
 6499 for 30 servings. That's a month. 64 bucks a month. That's because that's high quality.
 You want to go to Walmart and you want to buy a thousand multivitamin for 999?
 I mean, you might as well put rap poison into your body. So that's the other thing people don't
 understand is you kind of got to pay to play. And that's true with food too. The highest quality food.
 Like you can't go on a on a on a fast food budget. Any truffles in Japanese A5
 bag you stake. Like you just can't do it. So if you want the good stuff, you got to pay.
 Yeah. And I love what Andy Fertilla is all about. And so you're also supporting a guy that
 knows what he's doing and is putting out a lot of good content himself. But you know,
 one of the things I respect about first form and Andy, they could lower their quality and make
 way more money, but they don't because they want to be the best on the market. And there's an
 honesty about their brand about their company, which I love. And you'll see this, for example,
 in business when companies go public, when they're a private company, quality's high,
 they go public. The shareholders get involved. Stuff falls apart. And now all of a sudden,
 those pants you were buying that shirt you were buying that car you were buying is all of a sudden
 it's not the same thing. Yeah. What, you know, I'm sure you've seen everything
 peddled on the supplement side. Is it like I'm always fascinated by it because I know there's
 no silver bullet, but I'm always like kind of like that guy testing out different things. Is there
 anything like being in the industry? Is there anything anyone listening? Because a lot of people
 listen to pretty high achievers, high output, anything other than maybe the first form multivitamin we
 heard about anything else that's worth even mentioning. Yeah. I mean, and again, I'm all about the
 basics, but there are supplements. I think everyone should take a multivitamin, a red and a green
 supplement, which are really important because we don't get the stuff from our vegetables that we
 used to get. The way farmers don't turn over soil, they don't use compost. Like everything is so
 mass-produced that tomato you're getting right now is not the same as a tomato you grow in your
 garden by making your own compost. So reds and greens, fish oil to fight inflammation because we are
 just overly exposed to things that drive inflammation, stress, pollution,
 accidents, all these things. Those are the big ones for me and everyone sees me and they're like,
 oh man, this guy must love his creatine and must love his protein powder. I actually have a different
 view on supplements. I don't believe in performance enhancing supplements that increase your
 performance. I believe in supplements that increase your health because on a platform of health,
 then performance will go through the roof. That's fascinating. I had never thought about it. I
 mean, it makes complete sits here and you say it, but I've never heard it position like that. I want
 the stuff that makes me sleep better, that makes me feel better, that helps my guts work better,
 that helps me with inflammation because then I can work out harder and you might not think that
 getting an extra 5 or 10% on a workout is much, but that stacked on top of each other for 27 years.
 Now to put that in another perspective, you know what Amazon is, right? Oh yeah.
 You know what Google is? Yeah. You know what Apple is? Oh yeah. Okay, throw me out a number.
 How much would they pay me a year if I could increase your profits by just 10%. Oh,
 a billion dollars probably, like hundreds of million. You know what I'm saying? Like 10%
 doesn't seem like a lot, but if I had this like way and I could go to Tim Cook and I could say
 list a man or Jeff Bezos, I'm going to increase your sales by 10%. What can you pay me? I bet those
 guys would pay me $500 million a year on salary tomorrow without even blinking an eye. Exactly.
 Well, it's called compounding. And it's the same thing with the human body, right? All of that
 benefit. It's maybe it's not 10% at one time. It's a compounding effect, right?
 10% Monday, Monday afternoon, Tuesday, oh my god, I'm the fittest man in the world when I'm,
 you know, 40 years old all of a sudden. How fit are you now? Look pretty fit to me.
 I mean, men's health did vote me one of the hundred fittest people to walk the earth.
 So I had to Google what that meant. 80 million people on the earth. The list, I mean,
 I assume it's anyone that ever set foot on us. So it would include Jesus, Thor, Zeus,
 Hercules, Achilles, Perseus. Yeah, I mean, you could put a whole bunch of people on this list.
 Oh, Cyrus, if you're Egyptian and I'm a new person, I'm fucking top 100s. So I'm doing all right.
 Maximus just degrees, degree God here. Talk to me about, you know, we talked, you talked
 how COVID, you know, in the pandemic has changed, but for you, the business of training,
 online training, the marketing of your business, I'd love to get some insight, you know, like,
 how it has changed that, how it's open things up and, you know, what, what does the your business
 look like? Yeah. So in terms of my business as a whole, my goal is to be as authentic as
 humanly possible. I'm a real person and I want to humanize myself to show you guys that I have
 the same struggles that other people do. Like you've heard them in the podcast my little dude.
 I'm a dad. I watch my kids most of the day. I got landscape and going on in the backyard
 right now. I got to do emails. I got, I don't just work out in a gym all day. And I think for a while,
 that's how the fitness industry was marketed. Like anyone who was fit was his vision of perfection
 that just didn't have a real life that only ate broccoli and chicken breast and just worked out
 like a machine all day, kind of like Ivan, Ivan Drago from Rocky IV. You know, if you know that
 reference, you gotta go in the Russian lab. He was made of chiseled stone. That's not how it is.
 Like we all have real lives. And so where the pandemic changed stuff for me is I've always
 prided myself on being authentic and exercise. But before that, I don't know if I was hesitant,
 but I didn't think that my personal life necessarily belonged as much as it did.
 And then during the pandemic, there was all kinds of people that were working from home.
 They're doing zoom interviews with no pants on. Just like dressed from the waist up.
 They got their kids. They're dealing with the stuff. And I thought I should really show people
 these other aspects of my life because it's completely relatable. And it will help people a lot more.
 Is how do you do most of your marketing? What's your Instagram's big? Is there other things that you
 utilize? Social media is the big one. That's huge for me. Instagram being the biggest. And it's
 interesting with social media because different people, some people do better on Twitter,
 some people do better on Instagram, some people do better on Facebook. I'm an Instagram guy.
 I love Instagram and it works best for me. I do email probably about once a week. I have an email
 base website. And then the whole thing with marketing. And I'll say this as bluntly as possible.
 The best marketing on the planet is to just become as famous as
 just facts. Like here I am putting out all this content. It's great stuff. I'm writing for men's
 health. I'm doing emails. I teach seminars, blah, blah, blah, blah. And I have a fair size following.
 If I could become a movie star, oh my god, I would have 30 million followers. And so one of the
 big things with marketing is like driving that fame. And what we've seen people do,
 let me tell you about Kylie Jenner. Talk about her a lot. And I love the Kardashians from a
 business sense. Last year Forbes released their list of the highest independent earners,
 our individual earners on the planet. Kylie Jenner was number one.
 She made more than two, three, four, and five combined. And we're talking people like Rihanna
 who's worth 1.7 billion from cosmetics. She was able to parlay her fame into other things. And when
 you look at the playbook for the Kardashians, and by the way, they wrote the playbook, whatever
 you want to say about them, because they went from there's a stat I saw Kim like 12 years ago or
 whatever's worth four million dollars. She's like 1.2 billion now. They've turned their fame into
 tequila, cosmetics, skincare, clothing, food, water, and they're killing it. And so that's
 the best marketing going. Attention is currency. That's what that's. I'll
 preach it all the time. You gotta have attention to to scale anything.
 Imagine how many workout programs the Bobby Maximus could sell if he would start in movies like
 The Rock. And by the way, the rocks, another guy, I'm not saying he's copying the Kardashians playbook,
 but it's been laid out. He's got his tequila now, the highest selling spirit in its first year in
 history, because he's got the network from the movies. He's got his project rock stuff. He's got his
 Zoa energy drink that he partnered with. I think it's motion's course that are like a minority
 minority stakeholder and doing all the distribution like brilliant. He's not signing deals with other
 people. He's like, I'm gonna make this myself and use my network because he's got a captive audience.
 What's his captive audience worth? Like an account that's got 190 million followers. What's
 that worth to advertisers? What's worth a lot more to him when he can make the lie and share the
 profits? That's right. Yeah. You turn that attention into scalable businesses and different
 things that leverage the audience. Build the audience and then you build the business.
 You got it. And you can do a lot of things. Yeah. Bobby, what's the future hold for your brother?
 What are some of your goals? I mean, what's down the path for you?
 You know, there was a time that I would have been hesitant to say this. I think because
 of self confidence, I want to be famous. And I don't know how I'm going to get there. I don't know
 if that's getting into the WWE. I don't know if that's getting into movies. I actually just filmed a
 movie a couple of months ago. It's going to be out in November. I don't know if it's like being on
 the men's health cover and working more. But I want to help as many people as I can because I really
 think that if I didn't found exercise, I wouldn't be here today. No one would know who I am. And I've
 seen it change my life. But I've also worked with people that exercise and some self-care, some
 self-love, some sports psychology work has improved people's lives from top to bottom. It's made
 them better fathers, better mothers, better brothers, better sisters, better lovers, better lawyers,
 better accountants, cool things. And to help the people that I want to help, I need to build
 engine. And so that's the goal. How I'm going to get there, getting famous is a lot harder than
 you would think. Because my movie could take off and I could be on my way or it could bomb. And
 then there's nothing. And it's just another cool story. And I have that attitude because I have
 failed. There has been so many times in my life. I thought, this is the thing. I finally got it. And I
 fall in flight on my face and it's failed. And it hasn't. So to be decided. Yeah. Well, every failure
 is a learning lesson, right? If you treat it that way. Cool, man. Where can everybody keep up with
 you? All things, Bobby, Maximus and the past of fame. So yeah, I mean, there's two basic ways.
 One, if you punch Bobby, Maximus into anything, Google is being still a thing. And if you're
 being anymore, there was commercials for a while, but it's where we had dead bodies.
 You put it into the Google, you put it into the Bing Facebook, the Instagram, you will find me.
 The second way, which I really don't advise people to do is go in your bathroom at midnight,
 turn the lights off and say Bobby Maximus five times into the mirror. But I can't, I can't
 guarantee you're going to like that outcome. So don't, don't do that. Just type in Bobby to a computer.
 Bobby Candyman Maximus. You know, I got a, I got a reference that movie. There's like a Candyman
 remake that's coming out. And that, that original movie scared me so bad when I was younger. I can't,
 I'm kind of curious about it, but I don't know if I can watch it. Yeah, just enough realists
 that you're like, maybe that could be, I don't know, like it scared the crap out of me too.
 I think we're close to the same age. I think it's one of the, I think it's one of the most
 like underrated horror films of all time. Like it is genuinely, you know, this soft franchise,
 it's kind of gory and kind of shocking, but it's not scary. Do you know what I mean? The
 really scared. The Candyman that she gives you like that, that alters your brain for life.
 I totally agree. You got time for a real quick one word, rad or fad. I give you one word,
 you give me rad or fad. Okay, I'm assuming, I'm assuming fad is bad. Oh yeah, I mean, it means,
 you know, we, we, you could good or bad or just truly a fad like not going left thinking around.
 Some of these should be some of them have been around and probably way past Fad stays,
 but you get the premise, rad or fad with Bobby Maximus first, Connor McGregor.
 Rad. Agreed. Tick-tock.
 Fad. Okay. Keto diet. Fad. Protein powder. Rad.
 Online coaching. Rad.
 Cool, man. Really appreciate you coming on. You guys know where to find them, Bobby Maximus,
 look up on Google. Look at my own Instagram. Really motivating and a really cool guy. I really
 appreciate you, Bobby. Okay, thank you and listen, I'm humbled and honored that you took the time
 to me to talk today. I really look at myself as a normal guy from the middle of nowhere and it's
 always, it's like an eye-opening experience for me when someone values me enough to spend time
 with me and have me on the show. So thank you so much. Well, thank you for coming on.
 Hey guys, you know where to find us. We're at theradcast.com. Search for Bobby Maximus,
 it'll bring up all the highlight clips from this episode, all the information and a pretty cool
 rad or fad. We'll see you next time on the Radcast.