10X Your Business Alignment with Grant Cardone and Elena Cardone - Combined Episode Highlights

 You're listening to the Radcast, a top 25 worldwide business podcast, if it's radical,
 we cover it.
 Here's your host, Ryan Alford.
 Hey guys, Ryan Alford here, super excited to present this special edition of the Radcast,
 Grant Cardone, Elena Cardone, the 10X Empire, probably the only podcast that ever have both
 Grant and Elena on and you've got it right here.
 What we've done is we've aligned their content from each episode.
 We've put it together.
 We want you to see just how aligned they are and they're thinking their success is no
 secret.
 It's because of their alignment.
 It's the alignment of the 10X Empire and we bring together the best of each one of these
 discussions with both Grant and Elena and we think it's really fascinating.
 Hope you really enjoyed this episode.
 I know you will and please like share comment, share feedback and go send Grant and Elena
 some love.
 They're awesome.
 The 10X Empire 10X alignment here on the Radcast.
 Today, we're talking money, we're talking real estate, we're talking Grant Cardone.
 What's up brother?
 Hey man, great to be with you.
 We're empire building today, joined by Elena Cardone.
 How are you?
 You've put your money where your mouth is and then people are trusting you and you've
 built that credibility to kind of guide it where it needs to go.
 We got 12,000 apartments, I've never lost one, never turned one back to the banks, I've
 never not cash flowed.
 These properties, I mean, if you would have been invested in apartments since 1945, you'd
 be a billionaire today.
 I was comfortable playing the support role and not a lot of people are comfortable playing
 the support role, but the support role is my superhero.
 So I freaking own that and I look that up.
 What does it mean to support?
 The definition of support means to show active interest in the success up.
 Is that something to be ashamed of?
 No, I show active interest in the success up.
 This is the best money in the world right here because I'm not, I'm not sweating it out.
 I get cash flow, I get paid to wait.
 Grant is like a hammer and a portion of shoving a grind and, I mean, he got us to where
 we are.
 Like when I bought this, when we put our 10x brand on it, I know the rents are going
 to go up.
 But I really admire the way you guys have embraced.
 I love that, you know, the dual strengths, everybody has a job to do, right?
 Everybody has a job to do.
 And you really, at the end of the day, it's like, take the ego out of it.
 It's, it's who are you as a couple?
 Like you have to become a team, like a fortified team.
 Who are you as a couple and where are you going?
 What is the goal?
 What is the reward?
 What are you working towards?
 That's what people don't get though, like with the 10x brand, like you said, like you're
 doing all this, but the brand you've built is going to increase immediately, like the
 position of the property.
 I mean, and I don't know that people completely grasp, you know, and that's where it's like,
 I don't know.
 I see you're playing chess and some people are playing checkers.
 Well, the other thing is the behind the scenes, I'm buying real estate that when we sell
 this only, only the richest companies, not rich people, rich people are not buying these
 properties.
 These are rich companies.
 These are wealthy companies that have to buy real estate.
 They don't have a choice.
 When we bought this, three other groups were involved to buy it.
 I am the chump of the four, okay?
 They said, this is the four Musketeers.
 There's three multi-hundred billion dollar companies, and then there's the squirt.
 There's the chump.
 I'm the chump.
 But the problem with a chump is chumps can move faster.
 They typically hit you first and get out.
 Imagine this, to bear the weight up.
 This is Grant.
 This is me bearing the weight of Grant Cardone and everything that comes along with it.
 How strong, I mean, it would just logically make sense that I would have to be stronger
 than the thing I'm bearing the weight of.
 So for me, I don't have a problem being in the support role because I know how extremely
 powerful and crucial that is, and Grant has really done an amazing job giving me credit
 and validating me for the visions that I've had, for pushing him, for demanding that he
 achieve his full potential and making it so that he hits these goals that were a lot
 bigger than he even imagined.
 And so I can move really fast and I can secure assets from the big giants.
 The point of that story is this.
 The groups that miss this deal will still buy it, want to buy it from me 10 years from
 now.
 And they don't care.
 They have to play the game.
 They have to play this money game.
 This is how they get their fees.
 For people listening, you know, this accredited versus non-accredited, retail investing, whatever
 you want to call it, I mean, how do you describe that for people, you know, the novices out
 there, you know, and what that kind of means?
 Well, it's a shame that it happens, you know, number one, it saddens me that there is
 accredited and not accredited because it's all bullshit.
 It's a complete scam.
 There is no, there's no accredited, non-accredited to protect people, to sit in and about protecting
 someone.
 I mean, if you just, when we started looking into this, I'm like, why is the number
 200 grand a year?
 Well, because only a small percentage of people make 200 grand a year.
 So, why?
 So, if I make, if my niece makes $195,000 a year, and she's known me for 50 years, she
 can't invest with me.
 That's right.
 Crazy.
 Why, why, why would that be, man, oh, we want to protect your niece.
 From what, bro, I'm not some weird uncle.
 Yeah.
 Okay.
 So, she knows me, she makes $195 grand a year.
 If she made another $5,000, you'd be, you guys would be like, she's, now she's smart.
 Come on.
 It's our favorite.
 I know people make, I know people that make 400 grand a year, they don't know anything
 about real estate investing.
 They're, they're, they're, they're giving me money, it's completely, there's, completely
 on trust.
 So, number one, it saddens me that it's there because it, the people that need the investment,
 the most are the guys with 10 grand and 20 grand.
 That's who needs these investments the most, not the person that has $2 million sitting
 in a maker count.
 Grant has really done an amazing job giving me credit and validating me for the visions
 that I've had, for pushing him, for demanding that he achieve his full potential and, and
 making it so that he hits these goals that were a lot bigger than he even imagined.
 But I, I did that because A, I saw that is who he is and for him to not be that, then
 I know that energy comes at me.
 So, greedily, I made the target B out there and not at me.
 And then when you start really digging into it, it's crazy, but the average American only
 gets a chance to buy the, the crumbs and leftovers of the real estate market.
 We never get a chance at the IPO, okay?
 Goldman Sachs isn't going to call you and say, hey, I got a little something for you, bro.
 You need a hundred million and cash to ever get that phone call and you probably need
 a billion dollars.
 It's more likely you need a billion dollars, okay?
 So those, all that money is kept, that's why the wealthy just keep getting wealthier because
 they get the opportunity to have wealth.
 These kind of assets, only the wealthiest businesses by these, not, not, these are insurance
 companies buying this stuff today, trillion dollar companies.
 So it's really sad that they set this up like this.
 The last thing I'll say about it is, the bottom line, all this was set up to keep me from
 getting your money, because if you don't give me your money, then you got to give it to
 them.
 You know, some people look at the level that you guys have gotten to now, and I always
 wonder, like, when is enough enough?
 Like not that you would stop doing, but like, I do, it's like, you guys have achieved
 so much.
 Like, when does it, is it just another hurdle, is it just a journey?
 You know, like, I don't want to put words in your mouth, but I just, I think a lot of
 people think, like, you know, where does, where does the success end, not the end, not
 the end.
 Yeah, I know, I know, I know, and that's why, that's why I'm, I'm glad that I'm with a partner
 like Grant Cardone because I finally felt my comparable magnitude.
 I met my match, and you know, the, the thing that I was saying previously is that Grant
 has done an incredible job of acknowledging who I am, and how big I think, and how just
 the visions that I have of where we can go, and I had asked Grant years ago, what is it
 that you want to achieve?
 And he said, I want seven billion people to know who I am.
 And I finally said, okay, I met, I met my match.
 So when Grant said, I want to reach seven billion people, I was like, that's it.
 That's, that's the goal.
 That's the plan.
 He said it.
 Now he's going to do it.
 How do we get seven billion people to know his name?
 Which is why I insisted that he become a billionaire.
 One is show up, say yes to it.
 You got to show up.
 Like if you don't show up, you can't get lucky.
 You can't get lucky.
 Nothing good happens.
 Nobody's going to come to your home, your sofa, your bedroom, and give you anything.
 It's just not going to happen.
 Like you have to show up.
 And then once you show up, you got to show up, right?
 Like you got to be available for whatever you're doing, even if you don't want to do it.
 So I do stuff every day.
 I show up for stuff every day, I'm like, I kind of want to do this.
 But I show up and then I act like I want to do it, right?
 So you got to show up and then you got to be willing to change your mind about it because
 something super cool might come out of the deal.
 And at the time, he asked me the same question, when is it enough enough?
 You're not the hammer.
 You get to just have all these ideas.
 I'm the one that asked to go out there and claw and beat and scrap and I was like, yeah,
 and then you come home and I patch you up and kick you back out.
 So we're a good match.
 But I told him that because if 7 billion people were to know who you are, you're going to
 help and change half of those people's lives.
 I believe in you.
 I'm your biggest fan.
 I know your material works.
 I've seen the success stories.
 Because 7 billion people have grant card owned products in their hands, the world will be
 a better place.
 And I believe that and I know that to be true financially like free.
 People can actually have an understanding of the correct information to actually be
 able to change and make a difference for the trajectory of their life.
 And so that's the mission.
 So when is enough enough enough is enough when 7 billion people know who we are and we're
 so far away from that target.
 It's such an impossible target.
 I do live in reality.
 I know that's an impossible target.
 But yet that keeps us focused and always keeps us driven.
 Of course, we have sub targets in between that or we just get overwhelmed and exhausted
 because 7 billion people ask big number.
 And while you're showing up, you got drop your bad attitude.
 Like if you're negative bad attitude, stuff's going wrong, you lost your mom, you got
 COVID, whatever the hell happened.
 Bro, nobody needs to know about that.
 You got to show up and be 100%.
 Number two, I would tell everybody, like I'm always looking for 10x target.
 Always.
 I wake up every day.
 Never satisfy where I'm at because I'm always looking for the 10x.
 I'm looking for, I got 12,000 units.
 I'm going to get 120,000, 120,000 units bro, I'll be like, I can run for president in
 the United States.
 Like I'd be a major player on planter if I can get there.
 I don't know if I can get there.
 I probably doubt that I can get there.
 I mean, to be honest with you, I don't like, I don't think I can do it.
 I don't think I don't know that I have enough time.
 I don't have enough money, but it's cool to think about it.
 I think would you step that big of a goal, though?
 I mean, I've heard a lot of highly successful people put the goal line so far out there that
 it really is an endless journey, but because it's so far out there, they stay driven.
 There's something about people that are wired, I think, like you and Grant are that make
 that, you know, it's the journey, I mean, it's a spiritual legacy play at this point.
 We hit the targets, you know, the sub-targets, a billion, we hit it.
 Yay, ding!
 Next is target 10, but those are just super bowl rings.
 You know, those are just validations in the physical universe that you're on the right
 path.
 You're reaching enough people.
 You can do more.
 You're not this little small, little dumb girl from New Orleans, Louisiana who's not supposed
 to be here.
 Like, you know what, if you can do it, you're setting the bar for everybody else that they
 can do it too.
 And that's, so I live now more for a spiritual legacy, you know, because I have materialistically
 everything that I could ever want.
 You got to think big every day.
 I got to be thinking about not how to get one deal, how do I get 10, not how do I get
 10 people, how do I get 100?
 And whatever it is, just 10x to think, it's ridiculous anyway.
 And then the third thing is, give back, man, once you start hitting or not hitting, no
 matter what's going on, man, find somebody you can help today.
 That keeps fueling my tank.
 And if I'm winning, I'm going to share it with somebody.
 Hey, man, I tried this little trick, this little thing, I did this little thing and it
 worked.
 And if I'm failing that day and I'm down and out, I'm like, let me go see if I can help
 somebody get up.
 Those three things have always been there for me.
 I also started a new business.
 I became a licensed realtor with EXP.
 So now my goal is I want to build the largest, most successful real estate team in the world.
 So and the reason behind that is because the model and the structure of EXP is such where
 it's kind of set up like an MLM, like a multi-level marketing component.
 Anyway, it's a model that I love that when I found, I thought, wow, now I have the opportunity
 to not only be the woman behind the man, which is my superhero power, mindset, infrastructure
 and support, now I have that opportunity based on this model to go out and be the woman
 behind the thousand.
 So that's my legacy, my personal legacy play is to go out and to really be that woman
 that I was for grant for the thousands without giving up what I also do at home.
 So that's really my next move.
 We do a live event once a year called the 10X Growth Conference.
 It is the best business event you will ever go to in your life.
 I don't give a shit what you've been to.
 You've been to Microsoft events.
 I don't care what you've been to a Tony Robbins event.
 I make a Tony Robbins event look like going from a barbecue to like some like.
 It's like a rock concert, isn't it?
 It is like a rock concert, like a rock concert, business concert, very high class.
 The quality of people there is phenomenal.
 We're not asking anybody to jump up, dance, rub, rub your partner.
 No.
 No, there's just no inspiration.
 It's not about we're not doing life coaching.
 I think there's a time and a place for all that.
 It's not what I don't, that's not what I need in my life.
 I want business contacts.
 I want strategies.
 I don't need inspiration and motivation.
 I need, I need targets.
 I need, I need people around me.
 They're blowing up.
 I don't need like there, I don't, I don't need a cold bath.
 I don't need a firewall.
 I don't need any of that stuff.
 That's not my deal.
 Like I can go from zero to fucking 1000 miles an hour.
 All I got to do is get around to right people.
 Hey guys, really hope you enjoyed this episode.
 10X alignment, Grant and Elena are awesome.
 You'll follow them.
 You know where to find us, theradcast.com search for 10X, search for 10X alignment.
 You'll find all the highlight clips from this, from all the episodes with Grant and Elena.
 You know where to find me at Ryanofford on all the social media platforms.
 Go follow us on YouTube, subscribe, you can watch all the content, the full episodes.
 We'll see you next time on the Radcast.
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