Weekly Marketing and Advertising News: Domino's NOID Returns, The Big 3 Get Bigger, Ultrafabrics Color Lab Virtual Events, Nerf & TikTok

 You're listening to the latest Radcast news update.
 Here's Ryan and Riley.
 Hey guys, what's up?
 It's Ryan all for welcome to the latest edition of the Radcast.
 It's the marketing and news episode here on Friday, April 30th, 2021, where the hell did
 April go Josh how's it going good to have Josh Hill or director of digital media digital
 media guru digital just junky yeah kind of a dope your digital junky aren't you yeah
 that's pretty accurate I know is our digital marketing manager digital media manager
 and all around all things digital media and he's joined me on media ad gabs Riley's out
 today on a Friday so it's you and me brother yes my first news episode I know hey just
 got to get it out there yeah talk about new new news news yeah it's been a good week
 we we wrapped up a lot of build up you know to get ready for events we had GVL hustle last
 night which is a local networking community culture event it was very successful and roughly
 a hundred people 80 to 100 I didn't get an exact head count but a nice very nice turnout
 and noisims who actually just pulled out of the agencies is left was here cooking did you
 get you some corn oh yes what was the technical name a low-tay a low-tay so good and heard
 that before did you heard a low-tay yeah for the vibe then I don't want to get street food
 okay it's so good so good corn smoked corn mixed with cheeses and it's kind of like street corn
 mayonnaise and cheese and jalapenos and lime and if I'm making you hungry then eat your heart
 out baby yeah it was not ready for corn to taste that good no I mean it was I it's definitely
 probably one of the better corn I think maybe the best corn I've ever had yeah but he was a trip
 talking you know entertaining telling everybody about food and palate and everything else and
 had a lot of great networking and get Q&A at the end so very successful local event we like to do
 those things to get back to the community raised a lot of money several thousand dollars I do believe
 for project host here locally and they feed the hungry and grainville amongst many other things
 to do a lot of great things that we were proud to sponsor them and I get through all of those
 festivities on a foggy Friday yeah I you know I had a few adult beverages last night you know so
 I'm about to shame to say yeah I mean Makers Mark came out we had a local brewery we didn't want to
 make them feel I don't think I feel bad I wouldn't want them to think I didn't like it so you know
 six IPAs later maybe seven I don't know oh yeah you know I mean you got to make sure the makers
 I did avoid the make I like bourbon but I avoided the makers table I'm like it's not Friday night
 it's Thursday night right and I like I didn't stay away from the bourbon table I got my days mixed up
 then you weren't sure what night it was yeah okay it was my arm I did go home with some socks that I'm
 not sure gonna fit me they we had a lot of our sponsors makers markets one of our sponsors
 for the event they brought in some goodies at tastings and then they had socks with makers
 market yeah was not did you get some socks I didn't but they looked great somehow they ended up
 on my I got home or got up this morning and I'm like we're not remember these socks
 but sure enough they were there so anyway good night all around it's been a good week at radical
 we've been busy had a lot of new business calls this week and a lot of exciting stuff
 happening a lot of growth a lot of new hires and like we're interviewing people every other day
 yeah for real it's good but let me ask you this Josh before we get to the news what's like I know
 you've been digging into some TikTok stuff and I know it what did you what you know we talked
 a little pretty episode is it your number one platform on social media yeah easily yeah and so
 I would say it's it's rising on my list the Instagram's always there more just because I get more
 I get a lot of DM's just communication there so it pulls me there's just the push pull of where
 I'm posting the most content where most people interact with me and then but the interest level
 TikTok's there but what's the most interesting one of the most interesting things you've seen
 this week oh man I mean always fans of the new trends happening and stuff but
 been noticing a lot of like just high strangeness coming from like big brands where you would never
 see it anywhere else you won't see it on Instagram or Facebook or anything but like one of my favorites
 was from craft mac and cheese had just a CGI skeleton running with texts over it talking about
 people not putting water in their mac and cheese before they like microwave it and they
 caused accidents and it had just really calming music behind it um what if we can oh yes
 if you imagine a skeleton running on a screen with that music but I was like it's like that's
 insane and then I saw the like blue check mark and saw it was from craft itself I was like I like
 this I like it when big corporations are kind of kicking their shoes off and just letting uh
 having some fun we're getting this point where brands the ones that are doing it well or really kind
 of you know letting their hair back you know and like it used to be polished already second commercials
 at all times and this is it is but you know craft with me I'm with us in nudes yeah I love that
 campaign they they they can't cancel cultured them in like one day they bowed under pressure but
 that was awesome and then now everybody's kind of the democratization of content like it doesn't
 have to be like beautiful it just has to be entertaining or weird or like I don't know it's
 gotten so random yeah I tick-tock just random in general oh yeah it's um it'll it'll match
 with me a milter brain it's great yes but I love it the I mean I just remember growing up with
 craft commercials is always like the mom making lunch and a super wholesome and fun like happy family
 and stuff and then now it's CGI skeletons walking around and send dudes and like this is way more fun
 way more memorable but what do you think how's the discovery on tick-tock you know I'm still
 I mean I've been on the platform for a year but like getting more and more into it like
 is in in my usage my time on it's definitely just you know the feed you know like scrolling through
 it obviously has the algorithm it has my golf tips here random videos here funny guy there like
 you know intermixed with a lot of randomness but um I haven't do you use the search phone
 are there certain things are you discovering is it still the feed kind of like natural discovery
 are you like searching more and like looking up usually it's usually it's on the four you page
 to show me random stuff um and then I'll kind of got looped in with my friends who will send me
 uh they're funny tick-tocks that they think or they found and um but the search function is crazy
 because I can search for something that was in the video and it wasn't in the caption or
 like the hashtags or anything and I can still find it which is uh useful for going back out
 sometimes I'll remember something like with my friends I'm like oh you have to see this one
 yeah that's I think that's I think I I'm using it more and I'm getting more but like I haven't
 established if you know you have the habits you have in social media the keystrokes and the
 where to put things what to do you know obviously you learn that every time and I certainly have a
 few for tick-tock but I don't have like every one of them like I have on Instagram or link to
 enter Facebook or whatever it's like mastering like exactly yeah you know how I'm saving this or
 how I'm interacting with that or how I'm remembering this you know I'm still kind of getting there
 yeah I need a tick-tock for that yeah tick-tock for dummies tick-tock for how to tick-tock yeah how
 to how to tick-tock we're gonna take talk tick-tock yeah so uh cool well let's get to some news so
 first on today's topics oh this really you know I think you found this and I was like you were like
 I don't think I remember this and I'm like this is before you're talking and look it was almost
 before my time this is like I think first introduced in the 80s yeah well like I was some staunch
 you know college kid or something this is like my I think I was like six or something I don't know
 like dominoes and the noid so it was a campaign in the 80s maybe even early 90s avoid the
 noid was kind of that anti-hero um definitely a mascot driven they the old campaigns I do remember
 it was always the noid was trying to get in the way of a proper pizza being delivered in some way
 whether it was hijacking the driver or the cook or something it was the kind of anti-hero
 getting in the way I think it was trying to depict maybe what the other experience or yeah
 like maybe it's on the arrival arrival pizza person was trying to do that so that they didn't do
 what they were supposed to be I don't know yeah they always had the uh the 30 minutes or less
 and deliver it hot yeah noid had the ice gun to make the trouble make sure that didn't happen or
 something yeah uh but now they've brought it back so what are some of the details that we found
 with how they're bringing the campaign back yeah so they're kind of going for this like they're
 going for the future and the past here they got the nostalgia from the noid but they're using it
 as a way to promote their they're kind of beta testing like um doing autonomous delivery with
 these like robot cars in Houston right now they started this week and so people's like select
 customers in Houston can get dominoes pizza delivered by a robot car and the noids gonna try
 to stop the robot car do you hear that do you hear that the future the future it's coming it's here
 the future is here it's no longer out there that we have driverless cars officially and they're
 delivering pizza hot to our door that's like you know they'll be talking about this forever but like
 I don't know like I don't know why it scares the shit out of me thinking about uh driverless cars
 like I know that there's some idiots on the road but something about the robot driving the cars
 like getting two terminator for me or something yeah yeah but I mean they sneak it in with um
 like what if we just deliver pizzas with it then it'll be fine exactly then he you know
 the then the the robot's gonna be so smart like you shouldn't be eating pizza it's bad for you
 or maybe they want to feed us pizza that way they can take over the world yeah
 I don't know the pizza's gonna start um like putting like pineapple on it for people who don't like it
 oh yeah exactly oh pineapple pizza you some people love that shit no I'm I hate it oh I'll take it
 you like pineapple pizza I do with what other toppings though oh man like ham ham maybe bacon
 chicken so good pepperoni is good with with pineapple I'm getting to where and Noah's open in my eyes
 to this the sweet and the salty and all that kind of coming together but like I don't know like
 that pineapple sweetness with the cheese pizzas like yeah you'll get there one day yeah let's
 know in the DM's and in the comments what do you think of pineapple pizza yeah you're nay we need to
 do it a poll yeah we released some of these highlights would you rather have pineapple under
 pizza or pizza on your pineapple yeah pineapple is like I think of I just think of like a drink by
 the pool you know like I'm having a pineapple smoothie or like a peanut calada man that's not
 gonna be even that yeah like sunny and like 85 here like we've got a pool having a peanut calada
 and a nice nap on the foggy Friday on the foggy Friday though but I like I like bringing about the
 nostalgia a lot of campaigns doing that we've seen you know with the branding with McDonald's and
 some of their packaging nostalgia the Burger King and their logo so you're seeing a lot of this
 nostalgia marketing come back in different ways but you know I think we could stand for a few
 more mascots and in the pizza wars or whatever you've got I'd like to see the noise and who's the
 little seizures guy like get out yeah like a battle yeah that'd be great what is a little
 Caesar he Caesar little Caesar is that his name I guess a little Caesar's pizza yeah yeah but they
 don't really identify him go well here's little Caesar this is when you know is the name of the pizza
 but like am I right I don't ever go little Caesar here he never he's never really had a speaking
 part has that pizza pizza that's right as you bring that back pizza pizza it was great pizza pizza
 oh yeah caveman so uh next on the news list I mean this is kind of a universal
 trend that we talk about a lot but it's also newsworthy because Google Facebook and Amazon
 the big three get bigger ad sales are going through the roof especially digital media ad sales
 specifically for these guys so Google reported 32 percent increases in ad sales Facebook was 46
 percent Amazon a whopping year-over-year increase of 77 percent in ad sales first impressions from all
 of that wow because you know there's the number increased from was not a small number no we're talking
 billions yeah you know and then it went up from there yes but yeah it's kind of shocking at first
 but then it's like yeah make sense and I think a key thing to remember is like yeah increase massively
 but some people might be like oh well it's not gonna increase that much next year or it's gonna
 like go down next year I highly doubt that like I don't think this is gonna stop anytime soon it's
 just gonna keep going what um you know you think people don't realize this like I think the
 every if you're in the industry you do but you know Amazon like increased sales revenue overall like
 another whopping some billion number I don't have the exact number for the sales as much as the
 percentage on the ads but people don't recognize the amount of ad dollars that Amazon gets like
 the everyday person they think yeah they think okay yeah they're selling a lot of product and
 Amazon's making a lot of money selling a lot of those products and the people selling those products
 make it but the ad infrastructure that's behind all of that the recommended products the top of
 the search funnel like when you search for summer and discovery it's no different like yeah it's
 I mean Amazon's not putting that there because they they want you to buy it like someone's paying to
 put that there exact sponsored content folks when you see that sponsor above it they pay to be there
 doesn't necessarily mean it is the best tank top you need with that other tank talk if you're
 buying it just means that someone's bought the ad space to be put in front of you while you're
 shopping for other things like this so I do think that for the most part Amazon hides their ads well
 yeah they make it very look very native very native I think they do a really good job like I think
 that's why people are like probably hearing this if you're not in everyday media ad buying or
 something like that may or may not be a surprise but you know I mean I think people are starting to
 understand that sponsored means something but I even my eye sometimes my eye is not my eye does not
 catch this you know the sponsor term or something like out and I'm thinking it's like you know a
 recommendation based on you know preference or what you know right some other algorithm that smart
 that's related to what I would want or the quality of it when it's just it's a paid ad yeah definitely
 especially you do the sort by like top reviews and then you see the sponsor one above it and it's
 got like two reviews and it's like yeah that one's the best one yeah I'm buying this pair of shorts
 and suddenly there's this you know floral print shirt and I'm like you know I don't wear floral
 print shirt but you know my wine shirt we had the the CMO of shiny steel on our last podcast
 talking about a event party wear oh yes that's quite intriguing it just we haven't even released it
 yet but that's going to be coming out and hilarious so are you an event are you a big
 vent party go like you know themed party yeah yeah like I like theme parties yeah I need to expand
 that wardrobe of mine get some options yeah you go check them out but yeah that was a good talk
 but the bigger getting bigger I mean they joke we read about it you see it especially being
 in the industry the big three and they are just increasing and I think you're seeing Facebook
 bounce back a little bit from there's still a little in warm water I'd call it but you know
 with all the privacy and all the stuff they've been going through but the reality is and we've
 seen it a little bit with our spending you know the ad dollar the pricing is creeping up cost per
 impression and things like that we see those metrics change from time to time you start seeing them
 bumping up and yeah more demand yeah then supply at times yeah more more of that a lot of people
 are getting on the internet for the first time ever like it's a key thing you remember is not all
 of America is online not all the world is online and that's growing all the time and then a lot
 of people who are on the internet aren't comfortable buying from the internet still but it's growing
 rapidly a lot of people have made their first online purchases in the past year and it's proving
 that it's working all this advertising and stuff so we got new advertisers competing for that
 with new customers online and it's again it's just going to keep growing super highly effective
 it's a good time to own a digital agency or work or work with one so we're we're in a good spot I think
 we have all have a little bit of job security for a little while you know like Google Facebook and
 Amazon like take over all of us you know like who knows but they'll just tell us what to buy
 that exactly they need us to help sell their ads anyway yeah I can't sell to everyone that's true
 okay next on list so we've got a client really great client ultra fabrics they are one of the
 leading providers of performance leather and fabrics I'll call that I would say an improved leather
 sustainable product that hell it's in the new McLaren let's let's call a spade a spade if it's
 good enough for them McLaren we're talking about some quality stuff here and they've been a great
 client we're helping them some stuff but they have a really interesting digital expose if I may
 call it they've got a virtual event a couple virtual events a panel and the thing all around
 their color lab so they do all of these fabrics and they're really well known for the layers
 of colors and the modern color that they have they have a colorist on staff they do some amazing
 things but they've got this conscious use of color conference kind of happening and you talking
 about the power of color and you know being in marketing and branding it's kind of a dual path
 yes they're a client I thought this was really interesting what they're doing and you know bringing
 these people together having this discussion but as we think about when you think about like us and
 you think about brands and marketing and all that and the power of it like power red you know like
 the strength of red every bank is blue you know like how many banks are blue like Bank of America
 USA like almost every bank has blue in it when you think about it and it's like the use of color
 in branding and marketing for us is very obvious as I look at you with your yellow shirt on the
 if you're watching the video you'll know what I'm saying and if you don't but Josh has a bright yellow
 t-shirt on I forget the brand what brand is that little trans that's right that's a local brand
 oh yeah yes support local I love it but I mean what are your thoughts about the use of color
 in general and you know what they're doing here with the color lab yeah I think it's really cool
 I mean color is way more important than you might initially think and
 um just looking over their promo for it and stuff like they're they're getting into like the
 historical and cultural significance of different shades of color and then there's always the like
 psychological impact of like I remember as a big trend like oh like all restaurants have to
 have red and tears because that makes you more hungry yeah or it can't be green inside or whatever
 um but it's super impactful it creates context that you might not even think about
 no it does and like you you don't realize the impact of color because not only
 and I'm in learning this like you know as we work with a lot of fabric companies now like
 how many like you you know like intrinsically I know I'm sitting in this chair right now and it's
 got fabric on it but like you don't realize like fat some sort of fabric not only what you're wearing
 is in use like within inches of you at every moment every room you walk in every seat you
 sit on yeah every wall now with wall coverings and everything else the floors with fabric from
 carpets and things like that yeah then you layer on the color impact of those things as we sit
 you know we sit in our you know studio here you've got the impact of color behind this impact
 all I see is your shirt but you're in this small room but like the impact that color has on it
 I do remember like literally working on firehouse subs and they're red firehouse red engine red
 alert alert yeah time to eat firehouse sub but uh no literally there's psychology of color in decision
 making and you know we've had you know neuro guys on several times I would love to even
 chalk that up with them like the impact of color yeah on the brain how the brain reacts the color
 because I you know it does yeah I mean it's just proven definitely so it's really interesting
 they're doing this we really support them great client you need to check learn about all this I'm
 I can get into every details middle to late May go to ultra fabrics ink dot com to learn all about
 the conscious use of color and the power of color through their conscious series that they're having
 so uh check that out really interesting finally and I like this oh yeah oh yeah nerf
 let's talk some nerf oh yeah nerf opened up a new sea level position they uh we're advertising
 the new position all of last month they're offering it um definitely they only did they're
 offering it for three months but it's gonna be $30,000 for three months small contract but you could
 be the very first chief tiktok officer ccto or ctto of nerf ctto yes um it's nerf or it's nothing
 but tons of people are putting on their um they're making tiktoks I saw it all over my feed of
 people auditioning to be the new tiktok officer um and they they've made their hire last week and
 this is probably the most fitting uh hire that I could think of uh Sophie Jamison aka nerf
 101 on tiktok she's 20 years old has 1.8 million followers on tiktok just all she does is post
 about nerf she'll post about like nerf uh stereotypes and classic nerf jokes nerf news uh she
 had some about the new like nerf and supreme collab um she is now nerf's chief tiktok officer
 there's a lot to impact there uh i'm gonna start down some nostalgia of my own when i think of
 nerf like i remember like i don't know if i was five or seven i don't know what it was but
 when you first got your first nerf football like that foam football like oh yeah
 i throw this baby don't let it get wet though i think it's 10,000 pounds yeah i mean that thing
 gets wet but boy when i would i would lost some nerf footballs over my house and like thought
 it was the greatest thing ever because light your kid you know a full size football when you
 know like seven years old is like daunting like to throw in a hold so when that nerf football came
 out i'm like oh yeah yeah give me hands on that thing and you know i didn't hurt like when you
 catch it right hitch in the face like if you know like football hits you in the face it hurts oh yeah
 but if you get hit with the nerf you could bounce back pretty quick from that thing oh yeah no one's
 no one's running home crying for that one no but maybe the nerf guns come out you're shooting bullets
 my kids are shooting these nerf bullets i step on one like every other morning yeah i'm like
 tripping over nerf bullets getting just trying to get a bullet serial in the morning like
 yeah i mean my my older brother would have full on nerf battles and the my younger brother started
 getting nerf guns but my parents decided to get him to like fully automatic ones have got
 missile launchers and stuff oh yeah a little bit biased there you got these things on the side
 that shoot the big nerf things like my you know like Nash is like shooting me with the gun and like
 they got these things on the side they're like you know missile launchers and it's like
 dude like i was like dang that's like i hurt yeah like fun like you know i'm like i never thought
 I was like i did wonder with the little rubber ends i'm like just like shoot their eye out of the
 kids i'm like right square they'll be fine it'll be fine it's nerf i mean nerf is very culturally
 significant at this point and then um very significant to our office i think we quote the
 SNL skip nerf crotch bat probably once a week at least oh at least crotch bat one of the one of
 the greatest SNL skits of all time crotch bat crotch bat nerf crotch bat better than regular crotch
 weight way better than regular crotch bat uh but oh speaking of that i do remember as a kid like one
 you know i got the nerf ball that dog which dog choose that shit up like oh god it goes everywhere
 it's like pieces everywhere we had a dog it would always chew like i wanted to think that happened
 waterlogged or dog chewing it up so those nerf balls had a life life of like two weeks max yeah
 so i'm always gonna and occasionally mom would go to the discount store and get the non-nerf
 football you know what i'm talking about oh yeah it's not the same now i don't know what that
 nerf shit is but it is way better you know the discount balls you know it didn't have the exact same
 kind of heft when you throw it it's like you know it's you can't throw a spiral with it is like
 wobbling around mom's like it's the same thing i'm like mom it's not the same thing don't
 i get these my friends are gonna laugh at me with this faux nerf bullshit you brought home no they
 nailed it it's nerf or it's nothing it is nerver nothing but uh but yeah but look let's get back
 to the core of the marketing side of this and just out put this towel on the back burner look
 chief tiktok officer look if you are paying attention now i mean you've got nerf doing and look
 it's right in their freaking demo so they should be doing this but the fact that they have the balls
 to pull this off and like yeah it's awesome like i mean what an experience for it you've got
 nerf 101 like you're reaching out to influencers but you're doing it in impactful way because you're
 bringing them in yeah letting them work with your cmo or whoever i think most of cmo wasn't it
 one of the i mean the the global marketing officer uh whatever it is of tiktok is like
 personally monitoring her which is i mean that's a huge experience you know like she's obviously
 already producing all the content and you know well on her way to being a marketing wizard early
 yeah as a youngster and to get this experience good grief yeah skies the limit but i think it's
 i think it's like uh i mean it's like trend we've been seeing but they but they're doing it
 really well and they're kind of headlining this of like getting your customer base the people
 you're you're super fans because so if yeah i would say it's a super fan of nerf like bring them in
 like let them make your content your u gc like obviously pay them but um like that's awesome like
 they're that's someone who's like taking an easy kind of letting letting the reins lose a little bit
 and bringing people into the team i wonder if they'll stick around or they'll do some kind of
 engagement longer than the three months that are planned i guess we'll see how the experience is i
 mean i know the ad platforms coming along better be interesting to see obviously right now it's
 been mainly probably plan play you know high high funnel brand play for a lot of these companies
 be interesting how they start to monetize it if they're seeing impact or if they're able to correlate it
 yeah you know i mean it makes sense you think you you know intrinsically from a brand perspective
 you're raising awareness you're at the demo that's buying your products that you want to have
 that relationship with so you i i see the brand play i just wonder you know winner if and how
 you start to see that that switch is it going to be products within tiktok i mean like you see on
 instagram yeah we're getting closer to that aren't we yeah we are i know they they've tested it
 and a couple uh like countries of they're like tagable products but i can't they need to get the
 crotch bat back i think you do that yeah i think that's priority number one here that's every real
 everyone reached out to Sophie this whole new segment was just how do we get how do we get
 in build to crotch bat yeah in 28 minutes to uh talk about so that we can get to how can we talk
 more about crotch bat it's why we do what we do here we just uh all the fluff just to get to the
 sizzle of crotch bat now i'll go do yourself a favor go go youtube s and l crotch bat you'll
 thank me for it later yeah that's your your homework for the night quite funny so funny well Josh
 i appreciate she is always stepping in and uh always good to talk marketing and news with you
 yeah i always gonna be here all right guys you know where to find us the radcast dot com all of our
 content all of our highlights audio video and you never know what other easter eggs you might
 find there and uh we're at the dot radcast on instagram you know where find me at ryan offer
 dawn instagram ryan dot offer dawn tiktok where i am getting more active and look forward to seeing
 you there we'll see you next time on the radcast