The Week of January 13, 2023 Marketing and Business News: Ed Sheeran Teams Up With Pokemon for New Song 'Celestial'

 you're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it here's your host Ryan all third hey guys what's up welcome
 to the latest edition of the rad cast it's Friday January 13th Friday the
 13th 20 23 first Friday 13th of the year right one one right in
 January yes I used to have a sound effect for the Friday the 13th I think we
 finally got rid of that Nick but you know she's low in the home the first
 Friday remember I'd be making his way back I hope everyone's having a
 fantastic week wherever you are however you are and whenever you are I like to
 say Christina Yassi what's up no not much good week for Georgia fans yeah yeah
 holy shit I saw this I did not know it was a
 asking we had a big event here at social house if you're in Greenville come
 check out social house greatest best members only club here in Greenville
 yeah I got it yes yes first of it's kind and downtown Greenville we had a big
 event good showing for the national championship the game not so much what a blow
 out what a blow out I mean but here's a deal did you know this not only was it
 the biggest blowout national James the biggest margin of victory in old game
 history any ball game the tortilla bowl the the the city tangerine bowl whatever there's
 never been a greater margin of defeat and it was the national
 temperatures supposed to be the two best teams so one of two things is true TCU was
 way overrated or Georgia was just that much better than everybody else a little bit
 both so I'm disappointed I know I was going to get game we all wanted a better game
 the the playoffs the first round of playoffs have sucked most years if it used
 to change the game from pretty good yeah the other way around we got our only
 yeah it all came out of the playoffs games whoosh Georgia almost lost it
 yes that was a little bit bummer but get turned out good regardless social house
 club come check it out yeah if you're in Greenville or the upstate or you just
 want to drive in and see what cool about that space exactly so there you have it
 okay I saw this I'm gonna talk about this and you're gonna help to you up
 something I got you celestial this is okay I Ed Sheeran's cool I like Ed Sheeran
 like he went from like the one acoustic kind of hip song like 18 years ago and I was like
 where's this going this guy's like the greatest artist on the earth right now one of them like
 you know he's in he's in front of art like him at JT you know like in JTN put
 much out lately you think you should busy golfing or doing business whatever
 hell he's doing like you know women his life yeah living his life living
 at the walk in his shoes a little bit but Ed Sheeran mad props super good his careers
 blossomed way past you know acoustic song or whatever he's like DJ and and
 yeah beats and everything else it's flesh sholes his latest song really cool
 call my attention because I actually don't watch that meeting music videos anymore
 but the Pokemon integration on his music videos very cool yeah and the interaction
 because I saw it in my kids are so in the Pokemon so I'm gonna I'm literally excited to show
 them the videos tonight because they're gonna like freak out because they're like so in the Pokemon
 I didn't feel like a reaction video to it yeah I know oh shit it's being a reaction videos
 I'll have to talk about it next week good rancher sent me some steaks we're gonna talk about that
 next week teaser yeah got them on ice in the car I got to get those things uh they just
 shipped in today uh subscription service for the best meat in the US so more to come on that
 try to get them a sponsor there's a you know they're sending come straight to my heart with a steak
 how do you go wrong yes but anyway put back to uh celestial you need to go watch this
 video to video great integration great I saw from the brand play I was like okay I saw the
 characters kind of in the in the video at first and I'm not so intimately knowledgeable about
 Pokemon that I knew immediately I just thought it was like a cartoon inner mixture of real life
 in cartoon which you see in videos a lot now but then I started ring on you know the characters
 kind of come into life and stuff very cool very fun very well done obviously not light on the
 budget with the the animation none of this none of it was lost on me the complexities of that video
 so Ed's doing all right with his video production he's ain't in there he's clearly not
 struggling by any main but the song's good too yeah very good uh next up we have checks mix
 do you like checks mix I do god I could like get a whole bag on my sheet okay I'm I'm doing low
 carb right now yeah like low work carbs not really keto just lower carb sure and my she had a
 cheat last night it was so good they have collaborated with sir mix a lot on a track that plays on
 the rappers most famous song maybe got back yes I will save you all my version of that but the lyrics
 are I like my snacks and I cannot lie but guess one thing I just buys is a bag of snacks with
 that basic taste and it seems like such a waste based on the 1992 hit oh I don't want to do
 the rap either but it does bring back a lot of memories yeah I can hear it in my head but we're
 gonna keep it there uh and you know I'm just gonna go I wasn't gonna go here I'm gonna go here
 my wife has a great ass and so you know I'm just saying you know and it's like we joke about it
 just because I mean she does and it's like we've talked about this song or whatever like we'll
 hear it all there I was like this is for you you know like or whatever so uh yes uh you have
 to sing it to her the checks mix version I'm gonna have quite the quite the impact
 hmm sure but we're not but still a great song uh and uh this has 90s yeah before I was born
 yeah for you you feel old you're so young too hopefully you like checks mix I love checks
 mix oh yeah love it my dad I was finished showing off my dad's like homemade stuff yeah that's
 the good stuff hard to mix up next up keep it in the like you know food refreshment situation
 ocean spray you know cranberries they have tackled clown fear and marathons with a new spin the latest
 campaign from orchard continues the brands offbeat approach promote better for you products
 they've got diet cranberry juice cocktail and a new product the immunity orange mango and
 revitalize cranberry pineapple juice drinks not really sure there's all ties together but I don't
 know I went like the red clown nose of like you know cranberry and they come thinking of uh what's
 it yes that the movie did you see the old version I yes it is the only horror movie I
 fucking love I love it so much yes old one then the two new ones the older was a little
 hokey but it was still good yeah oh yeah it's still terrifying was freaky
 furry yeah and the new one was good to uh I haven't seen the sequel oh it's so good not
 good for a song but it's good yeah the uh but who's not scared of clown you know like yeah it's like
 the kind of weird I just this is it's not anything smell bad it's an interesting
 it's an interesting campaign to me I yeah yeah I don't know that I quite it's talkable but
 yeah I don't get it yeah it's like it said one add a woman confronts her fear of clowns head on
 with some martial arts abuse of the clown in question another add a man decides to take on a marathon
 with no training whatsoever and I'd ocean spray that gives him the courage I imagine yes it's
 courage to battle the the the crazy clowns that's the bravery cranberry just give you bravery I just
 think it like in this position just like clear it out if you got like a UTI yeah yeah I don't know
 right you know a little bit of funnier campaign yeah I get to go on there right you know I call us
 exactly we'll help you we got you ocean spray yes some some rad news for us yes yes we do last
 week i.e. Tuesday of this past week Grant and Atlantic Cardone 10x alignment we did something
 interesting we were probably only a podcast in the world that have both Grant and Elena on in the
 same calendar year even the same calendar month and we did a little remix because we really loved
 the interplay of both of them Grant talking mainly about business and kind of the empire as a whole
 how he's grown real estate and then Elena coming in and talking about their alignment as a couple
 her role in the 10x empire and so we blended those together and I think a really impactful episode
 talking about not only about business and alignment I think there's a couple entendres there with
 the alignment of 10x empire and the alignment of them as a couple and so I'm hoping my life
 take notes because you know we're trying to get aligned I know they offered empire you know one
 kid at a time but yes the it was a great girly good episode I hope you've been checking that out
 on all the platforms including YouTube where you can watch the video video highlight clips and the
 full video from that episode we're working on next week's episode as we speak we're doing a
 couple other remixes best entrepreneurs version a few other remixes where we really intertwine we've
 the thing is that it's not regurgitated what it is is we have 300 episodes of amazing content
 with a library of some of the best entrepreneurs celebrity sports athletes talking their business
 in the world and we just we don't want that content to just live you know in the past forever
 because we have new listeners and we have new listeners and we have ways to kind of mix some of these
 things into the best stubs not only the best stubs but similar topics and really concentrate the
 information exactly yeah so we're working on that and a lot of episodes want to bring that value back
 to both new and current listeners so more probably three or four different really special episodes
 will be coming over the next few weeks while we're rounding out our new guest episodes we've also
 got a pretty cool episode that's going to come out on how to maximize your Instagram growth in 2023
 we had a good guest on the growth god who came on really a new guy who's done a lot of stuff in
 growth hacking and we're going to tell you how to hack your way not even hack your way it's not
 this is all white up and up label like up and up stuff yeah no black market things it's just
 how do you really take advantage of the algorithm what do you have to do to get ahead on Instagram
 in 2023 it's going to be fun episode that's what I need coming out any day the next couple weeks
 we're going to announce some of our episodes here shortly and we do want to give a shout out
 I'm wearing a hat yeah are you are you going to take a vacay this weekend a bite you know a lot of
 a lot of a lot of the employees did I think I know I was out sick and I'm like chopping at the
 bit to get my hands on this stuff yeah I've got the hat on today vacay the newest sponsor for the
 radcast the official CBD sponsor of the radcast best third-party lab tested CBD in the country this
 is it is you know we had a great call with Chris Hanson one of the founders yeah of vacay last week
 learning more about the company and the product and you know I'm how great at Chris the role he's
 so cool I mean so down to earth so knowledgeable so knowledgeable and how just specific he is and
 the type of pride in his intentionality and in developing it in ways that like people like me who
 have no understanding or the history with any of this yes this is not the you know I don't know
 what I'm getting at the gas station stuff or this is not stone or CBD yes he's been very intentional
 about the different flavors and types and the amounts of the ingredients that go into them to
 get just the optimal you know like same thing with like okay when you drink wine you know how you
 feel after a glass or two you know what to expect you know you're not going off the deep in
 right you're not going to be tripping so he's been real intentional about like not overmedicating
 people you know with the ingredients that either aren't natural or aren't tested yeah with the
 amounts that aren't and so if you're looking at the video you can see some of this they've got gummies
 they've got sleep aids sleep aids yes all of those things and again these are lab tested and approved
 for consumption to be safe and so obviously taken responsibly at over 21
 yes yes we need to encourage that but we did get good reviews from a few of the team they just
 said hey it's relaxed me I felt better you know and Chris comes from a pharmaceutical background
 which I think gives him even more credibility in this field that's right he has such a heart for
 it and taking care of people yes take a vacay dot com vacay the official CBD sponsor of the
 radcast good merch we're going to do some giveaways here soon we've got some boxes so if you want
 you know it's not on the old games yes send me a DM when we'll send you some samples or something
 all from our great partner vacay Chris Hansen we got some some dating app news
 Tinder and other match dating sites like hinge match plenty of fish etc are launching a new
 campaign that will introduce in-app messages and e-mail notifications to give users tips on how
 to prevent being scammed online this is a very smart very smart look we kind of moving through
 this progression with digital where okay first you know 20 years ago let's call it okay
 oh this is cool knee I'm not really sure about it and then we got real comfortable with things
 and we're kind of giving away a lot of privacy and doing things and I think now we're like
 you know the last 18 years people are like wait a second okay we're using that to serve me and
 we're doing this these real people yeah who am I giving this to who's out there yep so it's
 really important that we make these digital spaces safe and that you and that they share and show how
 they're kind of bringing these things to avoid scams stuff so they're just a smart dating apps
 where you are already in a place where you're likely to share personal information exactly
 to cover their cover their tails like that it says scammers often play what's known as the long
 game yeah where they try to build a relationship with their victim by taking them back and forth
 before asking for money for things like them and they know what they're doing yeah scammers the
 robbers they're always ahead of the of the good guys yep I know I'd pretend to be good guys
 for a long time that's right other red flags include when a scammer wants to chat via third party
 platforms they want to get you off the main platform and on to something else back all the things
 yeah because you know we can't talk about these things here well yeah you can you're just trying
 to get you know something more info social security exactly right so really smart and I like this
 some meta news instagram and facebook introduce more limits on targeting teens with ads starting
 next month so February meta will remove the option for targeting advertising to teen users based on
 gender and and advertisers ability to target personalized ads to under 18 users based on their
 in app activity again back to that privacy yeah and it's it's expected and it is what it is you
 know being a marketer and average has very makes it more difficult because you want things to be
 relevant you want to serve it up but obviously you need to be sensitive to what you're serving
 we're moving back to this really interesting place with digital so traditional marketing
 let's call it TV let's call radio you know the great thing is it reached a lot of people
 yeah it it wants the bad thing was it wasn't hyper targeted because you know you had you
 want to sports whatever there's a wide swath of types of people age demo everything that watch
 certain programming yeah certain things obviously skewed to something you know I know you like
 through lifetime movies oh yeah excuse your reaction mind date line you know so you know but I'm
 probably a little bit of an anomaly for date line you know I'm not sure every 45 year old man
 is watching you know date liner yes that one of those red flags yeah he yes
 how to get away but but see additional comes along and you can get hyper targeted and so you can
 spend less money but target the right people with relevant content some more stuff and traditional
 is always like they call it pray and spray because you've had a lot of overflow
 yeah there you go yes because hey I hope this works it goes to a million people I hope
 there's a million people they're gonna buy our product yeah weirdly enough digital cracking down
 on a lot of these things and making us go a little broader with the targeting yeah it's like
 back to the future a little bit we're you're gonna and what it also is doing some your creative
 has to be good it has to break through because yeah if you're a product if you're not positive
 that the product or service you're marketing is heating the bullseye of your target then your
 creative has to break through to a broader target to great interest yeah and so if you're a marketer
 out there you need to be paying for good creative or have a really good creative team because you're
 gonna have to break through more because you have wider targets that these platforms are making
 you go to and thus the need for creative that stands out is even higher so there's your breakdown
 for today truly this next one YouTube will begin sharing ad revenue with short
 creators starting on February 1st this is a really big deal to prepare for the upcoming change
 YouTube is starting to roll out new terms for all creators in the YouTube partner program
 creators need to accept the new terms by July 10th to remain in the program the major change to
 YouTube's partner program will allow creators to earn money from ads that are viewed between
 videos in the shorts feed good stuff very good stuff and here's the deal I'm gonna go ahead and
 admit this it's on my I don't do resolutions but I do have goals for this year for the business
 for myself for other things and radcast is going to make a dent on YouTube this year let me just say
 it we are out there we have like 2500 subscribers which compared to our audio podcast is nothing but like
 we have it crack the code but we're gonna crack it and manifest it and with
 especially shorts let me tell you I just said it's hard to target those younger ages but look if
 you do have a broader service that you need to target a younger demo they're on YouTube yeah
 and they're doing shorts too because my kids are on there because we don't let them on social
 true social media where they can interact and have weirdas contact them but they're on shorts
 all the freaking time and so it's a good place to target younger demo but it's also a great
 place because of just the volume of people it like this is the biggest TV network in the world
 people don't realize it's not NBC it's not ABC it's not ESPN it's fucking YouTube and it is time
 for me not to ignore it for our business and I tell you if you're out there you need to be on it as
 well because it's it it may seem like the oldest video network but it's the most popular video
 network and it's only getting more popular and it's so stable with some of the it is and some
 of the crowdedness of tiktok and and Instagram which are booming and great and I love them but YouTube
 is where it's at yeah and I've got a super earmark this year where we're gonna go on all out on YouTube
 please some live content so this is smart yeah sick deals tiktok news always love to see it
 the tiktok users now have access to in-app movie and TV pages powered by IMDB this is a kind of
 interesting to me tiktok is partnered with IMDB to allow users to tag a movie or tv show in their
 videos the link directs viewers to an in-app page with information about the specific title provided
 by IMDB you can add it to your favorites follow different stars shows movies entertainment
 this is smart for IMDB let me just tell me yeah I mean this is where people are at this people
 doing engagement they're talking about things smart for actors too yeah so you get all that
 integration look I still to this day I'm a reviews guy I guess most people are but I'm definitely
 like like on movies and TVs and people with kids the parents guide and everything oh I
 drive Nicole crazy because I'm like I need to reach some of your views on this TV show if we're
 gonna invest in it you know like time is limited folks that's how yep that's how my book is I go
 to IMDB and I'm looking at those user reviews yeah some of them I can tell her bots or whatever
 but then I'm like you know if there's enough good stuff or bad stuff like reading between
 the lines so it's I use it anyway for that kind of stuff so really integrate where people are
 naturally interacting and talk about it it's super smart and you know it's gonna help me I'm
 looking at somebody's tiktok I can tag myself in my IMDB there you go I'm on there one short film
 one time yeah last but not least Spotify it does the short film no cap is involved
 Spotify's new time capsule feature this is fun we'll let you revisit your musical theater
 a musical theater Jesus musical taste a year from now Spotify is introducing a new in-app
 experience called playlist in a bottle that is designed to let you capture your current music
 tastes and revisit them one year from now hey spin bottle great do you play that was that thing
 when you guys are kids no I mean it was but homeschooled Bob Jones oh yeah listen I had sermons
 against that game yeah this is fun I mean I don't know you know I I'm an Apple music guy I think
 I've said that already I got some hate love on tiktok about it but I think it's because all the
 the money was out there like no you Spotify's it and I don't hate Spotify I'm an Apple music
 person through and through it sounds better on the on an iPhone yeah he were like no he does yes it
 does it does it does sound better it does and I'm just used to draw my playlist are so like once
 you get it's like once you get a playlist what's your comfort with it that's it kind of like okay
 leave me alone in my ways yes but it's fun okay so I'm gonna try to think about use this or not
 I probably would be cool to come back to it I would if I was on it's not enough to get me on Spotify
 but if I was I would use it yeah I do want to give a shout out to the official merchandise sponsor
 of the radcast branded bills branded bills dot com it's beanie season it's a little chilly out there
 even in South Carolina get all the hats and all the gears christina's holding up one of our mini
 trucker hats yes cool hats we got a plethora here so please DM me so I can send you one
 or use radcast 20 at the website tell them the radcast sent you go to our website click on radcast
 we're gonna have vacay up there soon on our sponsors page take it right to the website
 it'll give you 20% off immediately tell them the radcast sent you our good friends and the
 official merchandise sponsor of the radcast very good the um I think I think we're good for today
 I would I would agree and uh I think I'd draw some knowledge you know I'd say so
 read between the lines uh and uh any final words take a vacay yes yes we need to out take a vacay
 take a vacay that calm appreciate everyone out there hoping everyone has a great week hopefully
 the super bowl will be better than the national championship that's all we can hopefully
 amen to that we'll see where it goes go bills hey guys you know what if I'm me I'm at Ryan
 offered on all the platforms instagram facebook tiktok you can find me all the contents there
 a lot of good stuff on personal branding you learn about that at ryanoffer.com for Christina
 Gassi producer Nick Ryan offered we'll see you next time on the radcast