Weekly Marketing and Advertising News, October 15, 2021: How Marketers Prepare For Halloween

 If you didn't listen this week's episode with Coach Mike Bear, he is a transformational coach
 He has a calm self of celebrity life coach anymore, but why do you work with you then?
 I don't know. It's crazy. Hey, you know what today is is National Boss's day. I'm gonna get my wife a present
 Squid game the most popular show ever on Netflix 111 million views in the first month
 But I'm not quite comfortable that my kids know they haven't seen it
 But it just seems a little inappropriate like in Walmart and Netflix are opening a shopping like I'm seeing like
 It's a dark movie, right? I mean, they killed people over the game. Yeah, I would have sat in the room space this week and
 He beat me up Scotty sure he survived
 He's right
 You're listening to the rad cast if it's radical we cover it
 Here's your host Ryan all for it. Hey guys. What's up? Welcome to the latest edition of the rad
 That cast is Friday, October 15th
 2021
 I'm just a Joe hammrich. Hey guys. What's up, Joe? Not a lot man. What's going on with you? Hey, man?
 I'm feeling spunky today. You are. Yeah, I am okay a lot of
 Spunky Brewster. I'm feeling jazzy. You remember spunky Brewster. I do
 Punky Brewster. Oh, yeah, I call her spunky. What is she was funky and punky?
 She's a she grew up and made a documentary about her time doing that. Yeah her name is Salil Moon Fry
 Wow, that is way more than I know about a chunky punky Brewster. A lot of sure. Yeah, spunky punky. Spunky
 Yeah, that sounds like I enjoy saying that Ben and Jerry's flavor, right? Yes
 It's our weekly advertising in news special and hey if it's radical we cover it so we got a lot
 Happening this not just marketing and advertising news today Joe
 Okay, and first and foremost because I don't know if you got to enjoy this and it's become my theme song when I get home from work
 Okay
 And now it's time for the red house with
 I have a bluetooth speaker now that I play when I come home and burst through the door. Yeah burst to the door
 So who cares. Yeah, that's home. Yeah
 I am gonna play that I may be every week. I mean first buffer gives you an intro. You kind of have to right
 Yeah, it's pretty solid. Yeah, we all like it Bruce's awesome
 But we've had a good week at radical. We've got some new clients in the house the good for a company good for water filters
 Is what they're starting with they are good for water filters. They do they do water filters and filtration systems
 Okay, so it's a new client. They're out of Houston. I spoke to Victoria about that yesterday
 Yeah, we're gonna maybe try to do some stuff. Yeah, they want to get zany and so we're
 They're ready for radical ready for radical. Are they though? Yeah, I don't know if they are
 But we're gonna run some things at the flagpole and see what happens. Okay, and
 Talking with Colacov
 caviar really yeah caviar company at LA and
 The best caviar in the in the US. I might die of course not from the US, but is it Russian? Yeah, yeah the type of caviar
 Yes, etc. Do you know one of they have one of the those they have like all kinds of it's the one I know categories sure, but
 And I've had caviar but I don't consider myself a
 Professional caviar eater
 Sometimes then a few parties it's their professional caviar eater
 Yeah, but now we might be because if we start working with them
 We're I'm gonna do the final discussion. So I thought I'd bring it up and like manifest it to happen
 I'm gonna. They sell like some of the best food like why go beef like the 48 like a five grade like
 So we get all this stuff. We had a cook and eat chewed. It'll be delicious. Oh, yeah. Yeah, I'm happy to be involved in that
 I know I think we might be bringing you in. Okay
 Like who's that don't worry about it. Don't worry about it. He's here. So I and
 If you didn't listen this week's episode with coach Mike Bayer
 He is a transformational coach and the CEO of cast centers
 He also he doesn't like to talk about it yet. He has a calm self of celebrity life coach anymore
 He doesn't like working with celebrities, but why do you work with you then? I don't know crazy. Hey, crazy. Hey. Yes. Thank you
 Thank you. Thank you for that. Joe. You're welcome. It's flattery. Get you anywhere
 But he did me Lovato spent a week with him and when she went through some stuff hopefully and
 Before yeah, and a few other celebrities and things like that. He doesn't like to talk about it
 Okay, and he was really down to earth. He goes on Dr. Phil a lot
 Coach Mike on Dr. Phil. I'll look him up. Yeah. Anyway, good episode. We're gonna check that out next week my man RB bottle
 He's the founder of stage 32. It's the largest
 Social and education
 Community eight over 800,000 members. I'd call it the
 The Facebook or the LinkedIn of the entertainment industry
 Especially like the camera operate like screenwriters all of that so stage 32
 He was really really great RB where I actually talk with him to do some work for stage 32
 Okay, I don't want to jinx it and if we don't I still love you RB
 He's cool figures crossed fingers crossed. We'll see but that comes out next Tuesday
 Be on look out for that. I'll see you next Tuesday for that one for sure you will
 I'm gonna bring in just for the release. There you go
 We do have some social holidays like we always do and last week's with Sean
 We had like the worst like in trying to have some fun and some social humor
 They were like the most serious holidays ever so I'm looking forward to this week's because they're a little lighter
 You know what today is
 I'm aware okay, we ask so I just global handwashing day
 Because any other day we you don't know I don't watch my hands at all. I don't celebrate that day. So yeah
 I actually probably watch my hands about a thousand times more than I used to yeah
 Yeah, I think COVID did that doll. Yeah, it's like that in the silence everywhere. Oh, yeah
 It's funny. It's like no shit. You're supposed to do it
 But now it's like plastered on every bathroom all like seven times. Oh, yeah, and I guess subconsciously
 Marketing works
 Hand the hand washing industry you should see if you can get in with them. I know maybe a good one radical handwashing. I like it
 Okay, oh a little bit like one and a half
 Tomorrow
 Is national bosses day?
 Congratulations. Thank you
 So bosses like bosses the businesses are just like the boss like that what I was thinking
 The boss like you go boss day, you know, I don't know if I have any Hugo boss. Can I borrow some? Yeah
 No, that's double XL. Yeah, yeah, yeah, you're quite a bit taller than I am. Yeah, yeah quite a bit
 I can't tell it we're sitting down. That's true, but but yeah, national bosses day. So
 I think if you want to be a boss or but what's funny is this a Saturday
 For bosses day most people aren't with their boss on a Saturday unless you're like retail or restaurant or something sure or like you're
 Family works for you or something I guess. I don't that's not really wrong. I'm gonna get my wife a present though
 They better that's a real awesome. Yeah
 They're gonna go shopping
 You know what tomorrow also is world food day
 Food day
 So just these are like no shit like hand washing day and food day like and it I
 Don't know a food day. I don't know if it's like and again if it's a serious like
 People aren't getting to eat and we're giving food food away to like fine, but that's not clear
 It's not clear. It's not clear of the world food. Yeah, so so eat food. So eat I'm gonna eat tomorrow for sure
 I probably can't imagine a scenario where I don't I do like the hand washing days before food day though. Yes
 Makes it makes only makes sense
 National toilet day is the day after yes. Oh, don't bring up that now. I'm gonna be a sound effect. Oh boy
 We even have time. Oh boy. Oh boy all the way down
 Pause for effect
 Last little bit of water there. Oh
 Perfect. Oh
 And you know what I just did I played up because Sunday
 Is a eradication of poverty day
 And I just flushed it right down the toilet. We're gonna flush property right down the toilet
 So this one I understand a little bit that's gonna be a that's a tall order eradication
 Yeah, I'm called flush property flush property. Yeah, if you had been working on their campaign
 Yeah, out of eradications a little a little steep of a word I think. Yeah
 I'm like on a eradicate. I mean poverty those the media. Yeah, so it's a bad word for bad thing
 I guess but true sure
 So then I'm gonna be rich after that day or yeah, hashtag end poverty
 I've seen that yeah, I have to and I'll I kind of get behind that. I like that better than eradication
 A lot of people probably can't spell eradication. That's a bad hashtag
 for sure
 Moving on to more important we get straight to the real news the hard real hard the hard we're gonna start really with two important topics
 Sure that they're really really serious topics and the first one is last night was the 35th anniversary of a really you know
 A monumental movie. I mean just how good it was yeah once some awards, didn't it? Yeah lots of lots of awards
 I mean and what we're talking about is rad rad the movie of course and
 I'm gonna give lots of claps today, yeah, but rad it's the rad cast we had to talk about this
 I mean and I was nine years old sure as was I I believe
 1986 yeah, yeah, 86 nine-ish yeah nine years old and a rather movie BMX bike movie yep
 Quite a wonder of filmmaking probably one of the best movies of all time. Yes, if we're being honest if we are
 And we always are honest, so it's the rad cast. Yeah, so
 Last night it did a showings across the country in theaters fathom events
 I believe did that yes, and I did not go did not either
 I
 Did watch highlight clips and really reminisced in how much I was a bad ass on a BMX bike at one point sure
 I'm not as good as those guys though. No
 It was so funny the way they shot it too is like the actor of the movie and then they'd show the guy on the bike
 And they would show everything but his head. Yeah, or or they would show everything about the bike
 They just show him like oh
 No, I'm not mind this. Laurie lawful is in that. Oh, yes, you are forget about that. Yeah, she's still in jail. Oh
 I'm sure to miss it is she went to jail for like, you know paying to have her kids go kids good get SATs version something. Yeah
 Not great, Laurie
 And Becky
 Yes, yes, yes, so
 Rad the movie if you haven't seen it you need to go check it out today's podcast brought to you by rad the movie
 Sid me an angel soundtrack. Yes, send me like a signed copy of it. Oh
 Directors cut how neat. Oh, I believe directed that I just read it. I didn't really know that before
 Nice, thank you. So and yes, and it is
 The month of Halloween it is and all my you know, there's a certain movie that you know
 There's known for the holiday not rad not rad to be clear could be we switch gears rad wing
 But the rad wing rad wing that's great. That's a wing. What did you set that? Oh?
 The it's actually Halloween. Okay, the movie Michael Mars. Sure. You know who that is don't you know exactly who it is?
 Very scary. Oh, I mean we had you had to have the music
 I mean any it's got a play and build the drama. It's one of the scariest. It's whatever
 First one was pretty damn scary. Yeah, he got a little cheesy from there, but a little weird a little weird
 Yeah, but supposedly this read read reboots are
 Decent it it brought black
 Jamie Lee Curtis. Yeah, yeah, and she makes it a little more believable. She's good actress. She is good
 She is good. True lies. She was in yep, great enough. Yep. Yeah
 Not in rad though. I know she was not in rad, but she is but Halloween kills comes out tonight
 I kind of want to watch it, but yeah, peacock's gonna stream it. Okay, so you and I don't know if I like this
 I guess it's good for people like me that don't go to movies a lot, but at the same time
 I kind of don't like did it comes out streaming and in theaters at the same time cheapens it a little bit. Yeah, yeah, I don't know
 I don't I don't like it either
 You want the big movie release and then like yeah, I don't go I almost appreciate it right right, but howling kills comes out tonight
 One more
 Brooding it's brooding is the drama it's coming dark music
 You turn it into like a cartoon
 Oh
 Well move on to more serious marketing news. This is the radcast and for anyone that's tuning in for the first time
 And you're like I thought this is a marketing podcast
 You know what we give ourselves a lot of
 Freeway here leeway leeway freeway freeway freeway or leeway worth matter does yeah, we're so cool. It doesn't matter. So yeah, but
 certain
 Streaming show that's taking the country by storm for sure that being South Korea
 Smaller country. Yes, smaller country. We're the radcast is actually in the top 25 business podcasts in South Korea
 Yes, okay, so we really appreciate any of our South Korean listeners out there translated to
 Korea, I don't know they know English. I mean a lot of them sure so sure maybe it gets auto translated
 I don't know but high South Korea, but it makes me feel connected to this next movie which was a Korean original
 Squid game. Yeah, the most popular
 Show ever on Netflix. Yeah, 11 million views in the first month of
 Cultural phenomenon that I'm not quite comfortable that my kids know they haven't seen it
 But it just seems a little inappropriate like you know, and I'm gonna go ahead admit I have not seen it
 I have not seen it either. We're doing it on scene watching things. Yeah, we've seen rad and lots of Halloween stuff
 But not squid games, but squid game squid game squid games
 But I told you I was spunky today. You are a spunky poster full of energy. Yeah
 I had a couple of shots out of our fire keg
 Before did you get it? No, oh man. You got my home side. I was like size. It's a backorder man. I can't get it
 It's like you got to get allocation. Yeah, allocated and they don't even it's like fire Ross be listening like sending us someone
 If there's someone from fireball any one that's connected to fireball sin this podcast
 Yeah, and we need one fire keg yeah at least but the squid game is of marketing phenomenon and Walmart and Netflix are
 Opening a shopping like you I went in Walmart other day and they had sweatshirts and all kinds of stuff
 I'm seeing like pretty dark movie right? I mean, I killed people play the game. Yeah, and like Walmart's like the everyday family brand in a way right and
 My kids are like talking about I'm like am I comfortable with this or am I okay with this? Is it
 Decentralized enough. Maybe they know it's a game and it's not real, but pretty gory Nick. It's pretty gory, right?
 Yeah, you seen it Nick. Have you seen it? Oh, Nick's are Nick Weaver's our sorry. Yeah producer extraordinaire and he has seen it and it's pretty gory
 Yeah, is that appropriate for children?
 No, no exactly and it's in Walmart. He's in Walmart little kids wearing sweatshirts around you know, it sounds like a kids video game
 Yeah, I love the from marketing perspective
 That's gold like I love the you know, you have a show if you actually gonna buy merch and be like cultural phenomenon
 Especially to be as gory as it is and they're good for you. How's it been out that long right?
 I mean American Netflix American Netflix like six months, maybe not long. Maybe not even that long. I don't even know
 That was a summer. Okay, it may just call fire recently. Yeah last two months. I think it's like blown up
 Like every soccer mom's telling each other
 You know how her whatever causes the Netflix boom. I mean it's social media. I'm sure yeah Facebook
 I suppose there's not some backlash. I'm sure some Karen
 It's somewhere. I'm sure there's something coming right
 Somebody's gonna protest Walmart and I maybe it should be me because I'm not sure what my kids watching it
 But you know, yeah, my kids are pretty I don't know
 Pretty mature like yeah, no, we don't like shoulder them from things like it's kind of like look
 I'd rather be straight with them, you know, then like then gay with them. Yeah, well, well, yeah, that's true
 That makes me hard for me to do but true true true
 That was inappropriate. I'm sorry
 I you know my my kids we pretty much always just let them watch
 Whatever my daughter grew up watching the Simpsons and stuff like that. I mean, you know with the limits
 I mean, we don't want to watch like
 Human centipede or something ridiculous
 You know, I mean we're not sitting down watching that, but you know, they're used to the
 Little bit of cursing
 Try to keep the sex stuff. Yeah, try to keep that away blood and guts fine sex now sure
 That's how you grow up to be a healthy adult. Yeah
 There it is here today's podcast about growing up to be a healthy adult. Yeah plenty of gore. Yeah
 And not sex not sex. Yeah, so I like this one
 You're going to say they're like
 I'm not there like pod like cyber effect here as you move on
 Heinz
 Is I like what they're doing with their bottles. Yeah, so uh, they've got tomato blood
 Bottles of ketchup playing into the fact that they know it's Halloween
 They know people get dressed up. They use ketchup is fake blood on costumes and everything else. I'm just gonna
 Give give Heinz a clap. I like what they've done with the flavors. They've like of ketchup
 Have you seen it like on the bottles different things like ranch and ketchup and like all kinds of really hot ketchup
 Like I like flavors like I like hot stuff, especially like I think they're both
 Heinz makes ranch too, so they they have like a
 And a little bit everything. Yeah, mustard. Yeah, stuff 57. Yeah
 Yeah, who doesn't like Heinz 57
 Communist probably
 Maybe so ISIS yeah, probably that's why they're terrorists. They didn't have Heinz 57 not to put on their goat meat
 But I love this tomato blood. You'll see it on
 Your local store. I think you'll definitely see it online in activation. I'm gonna order some tomato blood
 Okay, you should order something that we can squirt at each other on the next red cast make for good visual effect
 Yeah, we can sort of like squirt it neck. We'll squirt it neck. Yeah, they might mess up the whole episode
 But that's fine. That's okay. We can mess up the whole episode on our own. Yes. Yes, we can
 Um and a bit of pop news or rock rock pop news pop rocks
 The red hot chili peppers have a new album coming out. Mm-hmm with their they get back together with their guitarist
 Guess in the last year or two. Mm-hmm first album since
 one in 2006 that I
 Can't remember the name there. I think that's it
 ding the uh
 California Cations so good. Yeah, I mean they put they have a lot of songs that'll probably played on the radio forever
 Yes, right under the bridge. That's the first one. Oh, yeah, it comes with my mind
 I miss like good rock, you know like yeah, I don't think there's not really there's who
 Now you know, no one mainstream. No, uh, Greta van Vleet maybe maybe
 I still that's still a little yeah, maybe these kind of gone, you know like there's rock bands that are crushing it
 But they're not really mainstream college college radio band of horses and
 Yeah, my morning jacket sure Jim James. I love me some Jim James. I don't listen to it much. Yeah, I don't listen to it a lot
 But like I get reminded of it like in a playlist and I'm like damn and I'll listen to it for a couple days
 And then because it's not mainstream. I won't hear it anywhere else unless I play it
 I think I'll be on the radio. No
 That's that's post Malone over and over and over on the radio
 So uh mind body acquired class pass so my body is the
 Let's call it the software back end of most gyms now, right how you go in you sign up
 It's both the web interface for like clients, but also like the back end for gyms that are running it
 To pay a subscription you get them and they they've purchased class pass
 Which is come into the to the game the last couple years were essentially
 You know
 What happens is people don't want to sign up for just one thing anymore, right?
 And so with class pass you can buy a bunch of
 tokens or credits
 And use them to go take classes at all kinds of different gyms and studios. Okay. It was a great idea
 But mind bodies just purchased them for five
 It was a five million dollar investment that they got to make the purchase
 But it was like a three billion dollar per I mean billion billion dollar purchase. Yes
 But I'm like how much money how are they doing to to be buying up the millions of dollars. Yeah
 It makes sense to have those things two things connected. It does
 Uh, and I bet you they just wish they had thought of it and done it before someone else. I wish I thought of it
 Yeah, me too. That kind of stuff makes me be like why am I so stupid? Why can't I think it's something like that? Yeah
 Because it's simple. It's not that no. It's very makes a lot of sense too perfect sense perfect sense like okay. I take classes. I'm into classes
 I
 I should know that people don't want to go to the same place all the time
 They want to mix it up and you have all these places and I'm gonna aggregate it. Yeah, and we did not think of that
 We didn't think of that and they got a billion dollar valuation. She's so uh
 Yeah, it's solid solid. So a lot's happening in the in the fitness space
 um
 Finally today
 You know, I'm gonna go out on a serious note
 uh, William Shatner went to spacious this week and
 I thought you were gonna really say something serious. Yeah, okay. Yeah
 He beat me up Scotty. Sure. He survived. He survived. Okay. I was convinced
 When Bezos went up and I wasn't being negative. I wasn't hoping
 But I just I was having flashbacks to being a kid in the challenger
 That is like yeah, I do like I thought god. It's just gonna blow up. It's gonna blow up like
 But no, they sent William Shatner to space this week and he made it back and he was emotional about it
 I mean the space stuff's becoming real. Yeah, I mean it at least
 Seemingly civilian travel to space. Yeah. Yeah, I mean it really is
 It's coming up. It's coming fast. So Blue Origin sent William Shatner to space and
 You know, everyone said be me up
 Everyone made the subject kind of been waiting to say that. That's fine
 You know, I we could be radcast on the moon one day
 We could we could at Blue Origin if you're listening
 Joe and I would would be willing to go up in space to to cast right cast on them there for them just in space
 Just in spaces
 The first podcast in space
 Wow, I like that. I thought okay. We and Ben copyright copyright right. We came up with that. Yes
 We just copyrighted it. Yeah, put that out there
 Cool man. I like today light hearted
 We're out there last week photo series because the social holidays kind of kicked us off on the mat last week
 But uh
 Anyway, it's mostly just mother Instagram news out there new features, but sure you know what figured out yourself
 Yeah, figured out. No, we hope everyone enjoyed it. Keep up with Joe Joey and Sean on all the channels
 Look up Joe hammark. He's a funny dude look me up friend in the phone book. Yeah, go look at our east side high school Eagles
 Your book
 Don't look at that. Don't look at that. No, don't look at that. You know where to find us. We're at the radcast.com search all the content search
 Blue Origin
 Be me up Scotty
 If I'm all the content and go watch Halloween kills watch it. I'm gonna watch it
 Sending us out today. I'm your host Ryan Alfred. You know where to find me at Ryan Alfred on all the channels
 We'll see you next time on the radcast
 To listen to full episodes or to contact us visit us on the web at the radcast.com
 Or follow our host at Ryan Alfred on Instagram. Thanks for tuning in
 You