The Week of January 12, 2024 Marketing and Business News: A.I. Bartender Makes Drinks Based on Customer's Mood

 What's up, guys? Welcome to the latest edition of the Radcast. It's Friday, January 12,
 20, 24, a weekly marketing and business news of the week and our favorite small talk with my
 best friend, my good buddy, my little buddy, Chris Hansen. What's up, other man? How are you?
 I'm good. Good, dude. I'm happy to be here. Happy to another weekly news, Radcast brother.
 I know it is the people that they need bringing the people the news they need and the news they
 don't and a little in between. Oh, it's been a good week for you. It's been a good week so far.
 Yeah, man, it's I feel like we're back in this thing and things in 2024. Yeah,
 it's getting into mid-January already. It's wild. Well, I feel like Christmas will be March 15th
 and then we're like, whoa, it's getting warm in the spring. The faster we get out of these winter
 doldrums, the better. We got this cold front coming through the highs in the mid 40s here.
 The Carolinas is just not natural, man. It's no bueno. What's the what's the temp in Miami today?
 It's about 75. Oh, God. Nice. Yeah, 75 and 70. I will say that it's been a long time. It's been
 nasty the past couple of days. Just cloudy and dull. Yeah. I think everyone on the east coast is
 getting a little bit of weather right now. Yes, we had rain, galore, we had flooding. All galore
 here at the office, but hopefully everyone's dry, warm and safe out there wherever you are, whenever
 you are where you might be listening, whether on the treadmill, if you're running, driving in the car,
 or making a sandwich at the house, you never know. But we appreciate you for making us the number
 one show on Apple and marketing and business. And the consumer electronics show is going on
 pretty much as we speak, Chris. And this first article would come to us from our good friends at NBC,
 those guys. We love them. We love those guys in NBC news. Everything's about AI now, right?
 We all know that. And so this one tickled my fancy. It could be a mocktail for you, but an
 AR AI bartender makes drinks based on customers' moods. The CES show, that's the consumer
 electronic show for me and you in Las Vegas is featuring a new kind of bartender and AI-powered
 robot that will mix you a drink based on your mood. It's basically we're moving to robots in the
 house. I'm telling you, we're going to have it. The robot's going to be like, no sir,
 if you're not having a whiskey coke, we're going to make you something else because we need to fix
 that mood right now. But let's think about how, let me just give everybody. So I'm going to
 ground everyone in time and place here with a movie. So in Rocky three, my numbers might be
 wrong, but I think it's Rocky three. This is when it was Mr. T. Rocky gave his one of his trainer
 buddies a housekeeper robot that like went around and would like talk to him. As my math recalls,
 this is like late 80s. And in the late 80s, we had a housekeeper robots that I guess the very
 rich and wealthy had. They certainly didn't have the AI capabilities, but now we're just now moving
 towards the AI bartender. So are we ahead or are we behind folks? That's what I want to know.
 If you don't remember that, you need to go watch that Rocky movie. I just remembered that when
 it maybe think of this one seeing this and I'm like, okay, imagine in your house,
 you had a housekeeper or bartender and all in one day robot. I'm like,
 can we not like also program it to do some more like useful stuff? Yeah, cut the grass.
 What else can you do for me to help my mood besides making you a dream? Can you clean,
 do my laundry? Yeah, exactly. It helped me out with the important decisions here.
 Exactly. Can you fold my clothes? Can you watch the dishes? I'm all for a drink, but let's
 get practical here with what these robots can do. I'm told me we're just stuck into Rumba. You
 gotta have more coming at me than the Rumba. Can we put a body on the Rumba? I love my Rumba.
 Yeah, everybody sees us swear about those things and I don't know. We're probably like a family
 in a house with all hardwoods, like most likely that should have a Rumba don't. I don't know.
 I need it for the ball. I feel like I don't know. I want to punt that thing. If you came
 zooming by me, or does it come out while you're sleeping? And that here didn't I?
 I used to say when it goes out, honestly, those days, I'll stand there for four minutes to just
 watch it. I'm like, you're like, man, it's productive at this job. I'm like, how does it get around
 those cords? Especially in this corner where I record it. It's around it on camera. There's
 cords and wires everywhere. I mean, it's, is it just a voidum? That's a good job.
 Yeah, it'll get stuck in some minutes. And I'm not gonna lie. I was watching it through
 the day and I was like, and they're telling us these things are gonna kill us. This thing can't
 even figure out how to get around this cord right now. We should set up a video trying to trick
 the Rumba. This cord's a shit everywhere. The house is more really. Yeah. That's what I picture.
 They do in the R&D. They're just like, all right, let's throw a bunch of random shit on the
 ground and obstacles and just think and do. I'm gonna throw some thumbtacks, some three in one oil,
 get this thing sliding all over the place. She sucks. Congratulations. If you're a Michigan fan,
 it's not a sports show, but we're dudes and a lot of dudes listen. A lot of Michigan fans,
 women's not just a dude thing, by the way. My wife was into it. We're watching it. But it's
 historically that dude sitting around couch is like overeating, over drinking. But no,
 it was a better team and man-handled Washington. And did you watch any of that game?
 And then I saw the highlights on social media, but I was sitting and watching. It was
 good first half. Michigan was gonna pound them. They ultimately ended up pounding them,
 but that was an entertaining game for the most part. It's amazing what cheating will do for you.
 Congratulations. Oh, I'm gonna get some hate mail for that. They say cheaters never win.
 I'd like to beg to differ. They've been doing some science dealing or whatever they've been doing.
 Congratulations to the cheaters. No, I don't who knows. Some of that stuff is so bogus. Like
 stealing signs like not every like every team isn't stealing signs. Come on, man.
 Like doing some scouting. All these dudes like deploying NFL tactics in college. Let's make
 the guy sit out for a couple games. It's dumb. Anyway, congrats to Michigan. They do deserve it.
 I don't need their cheaters. I just think the game is whack and someone had it out for them.
 It'd be interesting. If oh, a hard boss sticks around and goes back to the NFL,
 he probably gonna say screw it after dealing with that bullshit. So
 congratulations. Yeah, Wolverines. They do have one of the best mascots in like jerseys.
 So it wouldn't want to be a Wolverine. Yeah. You got some of these mascots that are like,
 eh, at least I grew up with a tiger. That was ours. Oh, there's Wolverines. That's tough.
 Yeah. Yeah. It was the golden nights and they changed to the nights, but I never felt like
 that was honest. I didn't think that was a bad ass mascot. I was. I was more of like a
 Seminole fan. Yeah. Aider fan. Seminole was cool. Like Alabama. The kryps are kind of like an
 elephant or something. Yeah. Look at their mascot. It's okay. Kryps and Todd sounds cool,
 but then they're like absolute the animal or something. It's like an elephant. Yeah. I don't know
 the connection there, but yeah. That's past my knowledge base for the. They play good football.
 They do play good football. Don't always make up who it is. So congrats to Michigan. And look,
 back to marketing. Lots of commercials. But let me tell you, for as big as that game was and how
 do you were watching it? It's the same commercials over and over again. They weren't even new commercials.
 And I know it's not the Super Bowl. But geez, can we get some fresh commercials or something? It
 was the same shit over and over again. If I see John Travolta is Santa Claus one more time,
 dance him to whatever it is on the capital. What? It's a look. It's January 10th like eighths or
 whatever it was. Like Christmas was three weeks ago. Two weeks ago. I love Santa Claus bus
 anybody, but they're they must be get they must have gotten good rankings or good ratings for that
 commercial to start. I guarantee their scores are high. And so they've been wearing that
 shit out. And my even my wife was like the first time she saw it. Oh, I like that commercial
 fun music. And now she was like all but throwing plates through the TV. All right, I'm over it.
 But T O M A people top of my awareness. They've got it. Capital one already have one. I got my
 venture card getting those points, baby. We'll say I'll take time to say I'll be in Mexico
 on Saturday. Family's headed out of town. A little R and R for the altered. So I will be
 speaking one of my time about this time tomorrow. Chris just for the record. I love that for you.
 I hope you do. I really hope it's an AI bartender though. He just speaks Spanish next.
 It's only speaks Spanish. Then you can guess my mood. No, senior. I'm going to eat that.
 I know best. Not you. Yes.
 Well, I bought a bartender. I love the I love Mexico. We go there every year almost.
 Good people. Good fun. It gets a bad rap on the news. It's not a lot of good people down there.
 Don't believe the news. Don't believe everything. I don't want our borders being crushed.
 So I'm not saying that. But the people are amazing. Shout out to the Mexican people and
 the offer to come in for some loving for you and for us. The NFL
 sees huge spikes in TV viewers. It also comes from our friend. Good friends. In his biggest
 season since 2015. So the ratings are up, folks, for the NFL. And it's all due to Taylor Swift.
 I was just going to ask, what do you think this is because of the Kelsey Swift?
 Love entangle me. I don't think it hurts. I'll tell you that. I don't think it's all that.
 Well, definitely not. Those videos are heard in the box.
 Weed to the games is great marketing. It says the NFL's regular season games
 during average of 17.9 million viewers matching the second highest figure since 1995.
 This restaurant represents a 7% increase from the previous season attributed to the league's
 newest television contracts and at least 24% growth in two of the five packages.
 Notably 2015 holds the record with an average of 18.1 million viewers.
 I think there's more places to watch it. I think YouTube took on and did a really good job
 marketing the NFL Sunday ticket package. And then I think there's just a prime video on Thursday
 nights. There's more places to watch it. So the total opportunity was streaming and things
 like that's gotten better. And I do think there's these subplots. I mean, I think the Taylor Swift
 played into it a little bit. But you know, look, the Packers Bears game viewership didn't go up
 because of Taylor Swift. Like it's like I think individual games with the chiefs certainly
 probably spike. But I do think it's it brought more it may have a halo effect by bringing
 a new audience in the game. And then maybe they're sticking around. Do you think with now the
 kind of the normalization of the sports betting to where yeah, absolutely become much at least
 for a guy like me, that would get me more into if I'm betting on these games, I'm going to my
 viewership is going up 100%. There's a direct correlation with the legalization, increasing
 and betting the opportunity to bet ESP had bet like all these things that are making it more
 major. And then more people watching it because I can tell you this. If you got a little
 wager in the game, you're more likely to watch it. I'm a little bit I'm invested. Yeah, you're
 invested. And so I think as that proliferates, it's better for the NFL. And so what does this
 mean for marketing business standpoint? Unfortunately, the big get bigger is if you can afford a
 sponsorship and or tie in your name or having any tie to the NFL, it's going to be good. That's
 why you're seeing things like, okay, not just things like wine. If you've noticed the official
 sponsor of like wine sponsor is like barefoot, like one of the one of the bit the wine drinks you
 can I think it's barefoot is the name of it. But you can get it one of the well known Justin or
 barefoot. Yeah, so that you can get in the any every grocery store. And so you're seeing the
 commercial like that. And that that's not some of you are normally seem tied to it. But people just
 know the scale and scope. And you know that there's both man and women and look why it's got
 more popular might skew towards women. And so there's a ton of women watching the NFL too. So
 it's you've got these audiences increasing. And so tie in yourself to the NFL and football. And
 look, here's your little inside tip coming up. It's early playoffs just starting to go ahead and
 plan. You can't use the word super bowl. But you can say the big game. So in your marketing
 as you start doing it, get saying come out and watch the big game or we've got your selling TVs,
 your selling furniture, your selling, anything related to a super bowl experience. Just talk about
 the big game. That's what they do. You're gonna see a lot of that language coming up. The big
 game coming up there. And go ahead and start planning this for bowl parties. And if you're a brand,
 tie yourself to the NFL, not a bad place to be. If you can afford it, if you can't,
 then you just get smart and indirectly do it. Host watch parties. That's kind of things.
 So more to come there. And if you want to learn from me directly, join my newsletter,
 ryanoffer.com, backslash newsletter. Sign up. I give daily advice on marketing, personal
 branding, podcasting, life. Give that a shout. Join that. It's free. Staley, just like this show,
 give away our best advice. The Tito's back to liquor. I have to get back quickly, Chris.
 Tito's introduces. This show is Tito's introduces a Rogish spokescart in rye in rye
 rebuke of celebrity liquor ads. Okay. Tito's handmade vodka and Austin, Texas-based brand
 is launching its first ever brand platform with Tito's. Is the name of that featuring four new
 commercials without any celebrity endorsements. Instead, instead, they ads created by
 a creative company to be named feature a unique spokescart, a drinks cart that appears in various
 scenarios, enhancing the moments with its presence and Tito's vodka, designed to reflect Tito's
 brand qualities laid back warm and a bit imperfect, mirroring the handcrafted nature of the vodka.
 The new advertising approach will be used across social and digital platforms. The initiative
 marks a shift towards a unifying brand platform for Tito's, aiming for consistency across various
 marketing channels. It's currently the top spirits brand in the U.S. by retail dollars.
 Interesting enough. I remember when it was nothing. Remember that stuff first started taking off
 like 15 years ago or something? Tito's. You guys have Tito's, you know? And I personally
 don't think it tastes that great. And I'm not a huge vodka drinker. But anyway,
 this episode not brought to you by Tito's, but kettle one's actually where it's at. If you want
 the best vodka, the best, right? Get a one against phosphorus. But here's the deal. I do like,
 it's got spokescart. I get it. Spokesperson. Spokescart at first, I was like, that's a really
 hard word to say. But I get where they're going with this. They want to make all they're trying to do
 here is instead of making the celebrity the hero, they're making the product the hero.
 Which is, I get it. And it makes sense. I think it just means they don't really want to pay for
 a spokesperson or they only want to pay a celebrity. And look, there's two sides of the coin when
 you do borrowed interest. So I believe in it personally, especially 99% of the time. It has value,
 shared interest. But Tito's isn't wanting to share the stage with insert celebrity name here.
 They want the they want the product to take center stage and to be the hero. So they're not
 sharing their own interest with the celebrity advice first, so they're owning it themselves.
 And I think, look, when you are the number one spirit brand in the US, you have that
 top of mind awareness already. You probably play this game. I don't know that every brand can play
 that game. But I'd have to see the executions to truly evaluate. But that's what's happening
 from a marketing perspective. They don't want any shared or lost brand equity in sharing the
 stage along with they've probably spent their money elsewhere. And don't really want to pay
 a celebrity million dollars to be in the commercial as well. So they have a spokesperson's cart.
 This cart better be really good looking and have really big wheels or something like that.
 Chris. Oh, I have no comments. There has some shiny wheels on the on those rims on those wheels.
 Who knows on that cart, not just to Tito's. Yeah, I'm interested to see it. I want to see the
 execution. Yeah, we'll see Tito's spokesperson. Bounty in the NFL. Greats clean up after wings and
 football talk. Partying animals, bounty paper towels is gearing up for the NFL playoffs and
 Super Bowl with exclusive social content featuring football duos and messy game day wings.
 Campaign building on last year's Super Bowl focus includes a four and a half minute YouTube
 titled Wingman stories spill the sauce featuring Rob Grunkowski and Rob Krunkowski and
 Folk Marshall and Julian Hellman discussing their football careers while cleaning up with bounty
 towels series will continue with the second episode featuring Cincinnati Bingles players,
 Jamar Chase and T Higgins. Hey, I like T Higgins Clemson University, baby. Writers,
 you along with additional content featuring Philadelphia Eagles and Buffalo Bill's players,
 campaign aimed to capitalize on the popularity of wings during Super Bowl.
 In position, bounty has the go to paper towel toys for cleaning up the mess.
 All right, back to big brands get there. Partening with NFL, wings, players,
 messes, bounty, the quicker picker, upper. That's good marketing. Top of mind, I knew that one,
 not even that thing about it. Could you have named that camp? Could you have named that tagline
 right there? Chris? Yeah, for sure. Printing into my brain. Exactly. That is
 branding of the quicker picker up. Yeah, remember it was like the big giant do you like out in
 the woods, right? Well, none of them were just a thing. Baldy, sounds like that. Yes. That was like
 a weird old campaign day to day, myself. Like with streaming everything else, you just don't see
 the classic ads like you used to. But I'm hoping I see some wings getting picked up by Ron
 Grekkowski. That's all I want to say. I want to see like wing sauce all over Rob's face.
 I can see that. Do you feel like rocks everywhere a little bit?
 Yeah, he's a wild man. He's a good business guy, obviously, because he's
 like after football. Who's been as active in marketing on shows, on NFL shit?
 Who's more active than that guy? Yeah, like he's even if you're not watching football,
 you probably know who he is. And because he's a personality of Judas. He's out there. He's partying
 in Cabro. Yeah. He's clearly more intelligent than people probably want to give him credit for
 like being a football jock. And yeah, when he does an analysis and everything, he knows he's
 talking about. And he's on every other commercial that's like men's wear. He's like a cabin heart
 to me. He's kind of like auto insurance, capital one, whatever. Like he's doing it.
 Yes, he is to him. Props to him. Props also to VK, the official sponsor of the Radcast.
 Take a vacay.com V-A-Y-C-A-Y.com. I'm holding in my hand multiple jars of our sleep gummies,
 which is my favorite product. I don't trouble with sleep very much. But I keep this only I keep
 next to my bedside table, literally. Because if I wake, if I have any thought that I'm going to
 struggle with sleep the night, I'm popping half one of these babies. We believe in premium third-party
 lab tested products. And we do that with everything we sell and low doses on stuff. Sitting about
 getting high. It's about taking care of the mood or the need that you have in the moment. And that's
 one of my favorite and one of our favorite products. And we're restocking our two pack gummies
 because they're so popular. You can get a two pack and try it. We'll have that back up on the
 website soon. But look, let me tell you, you don't need to wait for that. You just need to go to
 take a vacay.com V-A-Y-C-A-Y. Check out those sleep gummies. Check out all of the products from
 vacay, company the Chris and I own. Want to be discreet and not discreet and transparent about that.
 Because we believe in the products and we want everyone to try them. Give them a shout out.
 We would appreciate it. It's official sponsor. Another ad cast.
 My friend, we do have some social holidays that I just didn't think could be missed today.
 There's their important ones. So let me in, please. Yeah, don't let me miss out on these.
 I don't want you to miss out at all. Sunday is World Logic Day. So Logic. First I was
 like, is this the rapper? Yeah. I think it's more, I think it's more Logic Day. So I don't want any
 illogical discussion or talk on Sunday in my life. And I won't, I'll be in Mexico. So there'll be a
 lot of illogical talk. Or maybe, hey, actually it all makes sense then, Chris. My kids trying to
 do stuff. The place we're going is supposed to have the largest water park in Mexico. I don't know
 if that means a good thing or a bad thing. I don't have a good scale of what water parks normally
 would be, but in Mexico, that could be really a lot. I don't know. But we'll say there won't,
 there'll be no logic for the offers, but for everyone else, World Logic Day on Sunday.
 I've, of course, Monday, which is part of the rest of the reason we're going.
 MLK, Martin Luther King Jr. Day, National Holiday, great time and a great man,
 the did a lot of great things for the countries. Do want to miss that. That is 15th. No,
 all jokes put aside for that. The 16th, it's the last one I'll, the 16th and the 17th,
 the 16th International Hot and Spicy Food Day. It's mouthful, pun intended. But literally,
 I love spicy food. So yeah, maybe I'll have someone Tuesday in Mexico. It sounds like I had some
 spicy Mexican last night. There you go. And then the 17th, the 16th. Yeah, the 17th,
 which is next Wednesday, I believe, if a math is right, I think my days are getting well tangled,
 but maybe that's right. Thursday. I don't know. Anyway, I think those Wednesdays,
 because today's the 10th, today's the 10th one, recording the show, just for full transparency,
 we do record a couple days ahead of time sometimes. But we released on the 12th. That's why you hear
 the date changes there. Little insider tip, we're like transparency here on the show. I'm not trying
 to hide anything. It's impossible for us to record it all on that morning and get it out to you at
 5 a.m. We do not get up at 1 a.m. Chris, we can admit that straight face. But I wouldn't even be
 getting up. I would just be staying up if we were doing that at that point. Exactly. But January 17th
 ditch your resolution day. I'm like, what nerd came up with this one? Could it not be like March 17th
 or something? We're just going to throw those all in on the 17th. I stuck to it for two and a
 half weeks. I'm ditching it. Yeah. All right. Come on. You work on it a little bit longer, right?
 Yeah. There you go. Don't celebrate that day. Don't celebrate that day. We don't want you to do that.
 Amazon. I did want to mention this. So pretty big deal happening on the 29th. If you have Amazon
 Prime, everyone, 200 million Americans. I would say 99% of people listening probably have
 Amazon Prime. You want that two day free shipping. It used to be not always two day anymore if you
 pay attention. But I'll save that soapbox for another day. But you get Prime Video on the 29th.
 There you start showing ads to everyone on Prime Video. And it's going to change the game
 for a lot of reasons because number one, you can pay three dollars if you don't want to get the ads.
 But look, how many people are really going to pay the three dollars to not get the ads once it's
 already there? So one thing, if you had to make a change to or signing up for it, but they're just
 going to unlock it. People are just going to start dealing with it. And so I think it's going to
 change the game with streaming ads and things like that because look, the scale and scope that Amazon
 has and how many people watch, there's a football, other things that are on there.
 Suddenly, you're going to have an ad experience within Amazon Prime Video.
 You're going to see a ton of advertisers there. And it is a pretty decent opportunity because of
 the scale and scope and kind of freaking people are on the platform. So that happens on the 29th
 of January, Chris. So if you're an Amazon Prime person, which most of you are, you watch the
 Amazon video. Be ready for the ads because they're coming. You are Amazon video person.
 Yeah. I rotate between them, but I use it for sure. So I'm not pumped for this, but I probably
 will be one of those to pay because I did that with Hulu when they had ad or no ad.
 But you made those big Benjamin. You can afford that three dollars a month.
 I never know. But I agree with you. I think how it's just being implemented.
 Yeah. I'm not going to immediately do it. I'll be like, all right. Let's see what it's about.
 Exactly. See if they how relevant those ads are. They're getting you all those
 that good lubrication that you like or the body butter and the full body man's the owner.
 Yes. I love that. Let's see how good they're targeting you. Yes. Oh, that
 that eyebrow removal kit like all that stuff. Yeah, dude. All my favorite things.
 All your favorite things. It's like Oprah's Christmas favorite things. If they serve you up the
 right ads, it will be interesting how targeted they are. If they're or if it's just like spray
 and prairie like everything is going to be like cable TV or is going to be more like Instagram
 is what I'm kind of. Yeah. As far as targeting. Yeah. We'll see. I think you're going to see a lot
 of pre-roll post-roll like on the videos that you click on. You have to watch a video. You're
 going to watch an ad for it to click on. Like right now, like when you watch, they already have ads
 in the football game because this broadcast like normal. But you're going to see like whatever you
 click on a video. I'm probably going to get an ad might get a mid roll. That means like halfway
 through the video or whatever you're watching programming to get ads built in. But I will say this
 could be opportunity. I'm hoping they keep it affordable for small and medium sized brands to run
 ads within it versus your traditional TV costs. Yeah. I pay attention to that and pay attention to
 the numbers. We'll talk about it here. We'll keep talking about it and see. We'll probably be
 trialling it for a few of the companies we work with here at the agency. Let you know how it goes.
 The couple days to finish out. I don't know if you're a big electric car person. Honda announces
 a new lot of electric cars, the Honda Zero Series. Honda's introduced two concept vehicles,
 part of the upcoming Zero Series, the ZES show in Las Vegas. Honda Zero Series will begin
 production in 26 featuring a new H logo is Honda's transition to electric vehicles. Wow,
 it's really progressive there. Going to the H logo for Honda. I wonder how they got there.
 The company having invested 40 billion only that's B with a that's a B but B billion aims to
 introduce 30 new electric vehicles globally by 2030 on a previously announced plans to
 exclusively sell zero emission vehicles and failing the Zero Series reflects the automakers
 commitment to advance. I brought this up because I thought everything's moving electric. It seems
 like for good batter and different. I don't know how I feel about it because I really enjoyed my
 gasoline, gasoline, loud V8. But I don't know if I can be convinced that it's really killing the
 environment. I don't want to kill it. No, but I'm not convinced that producing batteries generates
 less issues than gas though. I think that's the big debate. I see a lot of Tesla is getting
 picked up off the side of the interstate. I'm not a battery or whatever. It's just
 I'm not there yet. They're cool. I just not for me. Yeah. I think it's been oversold
 so far. I think everything's that everything's promoted there. Still note the demand is quite there
 yet. But like everything else, we think it's coming before it actually does. And it takes a lot
 longer for those types of transitions. And for us to get over our V8s, our loud motors,
 I like revving mine up. I like the sound of a nice engine. Yeah, sure. I know. I think that's
 all we have today on our marketing and business news. Any final words, Chris?
 I hope everyone is off to a great new year and it's takes your resolutions. Yeah. Don't
 ditch them. Don't ditch them. Don't ditch them at all. But at least wait till March or April.
 Yeah. Yeah. At least make it through the first quarter. I can't believe we have all that's a
 the American way. No, we have social holidays for everything in Detroit. Maybe it's like
 digit for a day, which still thinks a little early. But yeah. Like, bro, you don't need to break
 two and a half weeks and go to the gym. Come on. Yeah, exactly. Whatever it is, your resolution is
 that. Yeah. No, I just hope everyone's off to a great new year. Stay in warm and safe.
 Yes. Warm safe and dry. And you might just have to move down to Miami with Chris to experience
 all those at once. Yeah. Come on down. Yeah. I don't know about safe. But yeah.
 If they're literally coming to the vacay lounge, that would be. Yes. Yeah. The only fear might be
 storm-looking them to death. Yeah. No. We allowed barks on by a lick. Exactly. Hey, guys,
 you notified us to radcast.com more news coming next week on our new show title and new schedule.
 That will be next week. So more news on that. The radcast.com, though, is where you find everything.
 And all the highly clips from today, all the other episodes. We've got some great guests coming up.
 We've had some great guests this week. If you didn't listen to this week's episode, you go hit the
 back button. Dr. Joel, you gotta let this is my longevity doctor. You can listen to that episode.
 Chris and I interviewed Joel and really got into like medicine, like the way it's taught.
 And then of course, like some of the practices are coming into longevity, how to live not only
 a long life, but a long life well, which is the key. So hit the back button and check that out.
 And if you didn't check out the episode with doctor with Dave Asprey, yeah, you need to go
 back to the bulletproof, Mr. Bulletproof, very insightful. Look, we got the, we're kicking off the
 new year, a lot of health, wellness, my resolutions, we want to live longer, we want the hacks,
 we want the medicine. And you want the VK, V, A, Y, C, O, I, the only way to truly VK.
 For Chris Hanson in Miami, I'm Ryan Alford. We'll see you next time on the radcast.
 To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media
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