The Power of Great Storytelling in Social Media and Branding with Sun Yi

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 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast!
 I'm Ryan Alford your host.
 Well, I'd like to say, if it's radical, we cover it.
 And you know what?
 It takes someone quite radical to hit my radar these days.
 I'm going through my TikToks and through my Instagram and everything else,
 and my guy named Sun Yee keeps showing up, like hitting my feed.
 They must know I like it because he's here and he's the founder of Nidal's Digital Agency
 and a badass marker if I do say so myself.
 What's up, Sun?
 What's up, Ryan?
 Thank you so much for having me on.
 Hey, my pleasure, brother.
 I like your work.
 I've checked out your stuff.
 I was like, oh, look, it takes a lot to break through.
 And you preach about breaking through.
 And you're actually breaking through yourself.
 So it's like, when I see someone practicing what they preach,
 I like to come down from the balcony with an A-man,
 I hallelujah, brother.
 I like him.
 I hold Southern Baptist stuff.
 Ken used to say, you're doing it, man.
 And I really appreciate it.
 I know we'll get into some of those things,
 but I appreciate you coming on and excited to break it down.
 How's life treat you in Austin?
 Pretty good.
 I recently moved here.
 It's getting acclimated, but pretty good.
 Yeah, keeping it weird.
 I'm coming from Manhattan, right?
 He ended up here.
 He headed towards the summertime.
 We're warming up, right?
 It's as again, hot in Texas.
 Has that been a change for you?
 I actually like the hot.
 I was sick of the cold.
 There's no storms.
 Yeah, I love it here.
 It's cool.
 I know you're back and forth with your agency
 in New York.
 We'll get to that with NIDAL.
 And all that's going on.
 But, son, let's set the table for everybody.
 Let's tell the son you story a little bit,
 and then building into some of your practices,
 principles, best tips, and marketing,
 and this crazy world of AI we're living in.
 But let's start down that path for me.
 Yeah, so I started out, I'm a hands-on person,
 so I'm a developer and a designer,
 so I used to make websites.
 So I started out freelancing,
 started my agency in 2010, mainly doing websites.
 We played around with a bunch of different niche,
 but eventually, we,
 about six years ago, landed on personal branding.
 And that started with Gabby Bernstein walking in Toronto.
 Before that, we worked with the ClientsExpartify
 American Red Cross Columbia University,
 some bigger corporate brands.
 But I got tired of that because
 I was working with marketing managers and marketing directors
 who were basically like nine to five years.
 So they don't want us to do anything innovative.
 Like, their job is not to get fired.
 So they wanted to keep everything safe,
 nothing innovative, just meet deadlines.
 But when I work with Gabby,
 it was like a different, because it was a her own brand.
 So I found, I re-ignited this passion.
 And I didn't know at that time
 this whole personal brand, like personal development area.
 Like the only thing I knew about Tony Robbins
 was that he was in shallow hell.
 So I went down that rabbit hole,
 and I fell in love with that whole like space of like
 personal development, things like that.
 And she started introducing us to all these other personal brands.
 I don't know if Jay Sherry, Mel Robbins,
 and then recently we started working with Mark Randolph,
 the co-founder of Netflix.
 Yep, I know.
 Mark's been on the show.
 Oh yeah, I actually saw that.
 So I felt like, what's going on?
 Because around that time, there was like three years ago.
 Yeah.
 I was like, why is Kevin O'Leary starting a YouTube channel?
 Like, why is Will Smith starting a YouTube channel?
 I'm like, what's going on?
 And I realized that
 like personal brand is a future.
 Because I realized that influence is like
 the future.
 It's like the new oil, right?
 So I decided to build my own personal.
 I've always been behind the camera,
 like behind the curtain type of person.
 But I'm like, I gotta go out there.
 So I spent like $15,000
 as buying all this video equipment,
 as hiring a video person.
 I'm going to be like the next scary bee
 and then having followed me around.
 But that didn't really work.
 That wasn't my style.
 Yeah.
 And then COVID happened.
 And I just started taking my Zoom recordings,
 like Clip of it and started posting it online.
 And then I found this whole community of
 Instagrammers who make carousels
 and like copywriting and design is my passion.
 So I started making doors
 and then just started blowing it off.
 And then now here I am.
 On the rank cast.
 No, I know.
 But it's fascinating to me
 the world of personal branding.
 It's got that cringe worthy name.
 I've tried for three years to come up with a different name.
 But it's like trying to rename Google.
 Like you can't do it.
 There's just too much equity in it.
 And people know it and understand it.
 A lot of people roll their eyes at it.
 But at the end of the day, it's just reputation, right?
 It's like reputation amplification.
 And I think that's the biggest thing.
 Like you talked about you being a developer
 and kind of getting behind the camera
 from behind the camera to in front of the camera,
 which may not have worked for you,
 but you'd recognize the power of being known.
 And that's what I trademarked the line.
 It pays to be known.
 It literally, that's really what it's about.
 I wouldn't be sitting here talking to you
 if I didn't do my Instagram, right?
 And I've had so many opportunities like that
 where people would either reach out to me out.
 There are people that I would reach out to
 that probably wouldn't have given me a time of day.
 But because I put out content, they see it,
 and then they'll reply.
 Yeah. What's...
 What do I mean?
 You talked about it.
 And I think a lot of people,
 that's the biggest thing, like,
 getting in front of the camera.
 They're like, okay, I'm not good in front of the camera.
 I don't like it.
 What was the pivot point for you?
 Was it like because you didn't feel like
 you were getting the traction?
 Or because you just didn't like it?
 Or both?
 I've never even thought of myself
 as a personality.
 Right.
 Or a shy, actually.
 Yeah.
 And when I started,
 but I knew, like you said,
 I knew I had to get out of there.
 Because what I started noticing
 is, like, I saw that whole Kylie Jenner thing.
 Like, she became the youngest billionaire
 all over her personal breath.
 And so I started going out there.
 But when I did that whole YouTube thing,
 and I watched it back, I felt so cringe.
 I was like, I sound like that.
 And that kind of thing.
 Yeah.
 But then watching my videos over and over,
 I think I got used to it.
 And what I usually say is,
 people talk about self-love all the time.
 Like, this process really truly made me love myself.
 I don't think I like really love myself
 before.
 But just keep hearing myself over and over,
 like after a couple of years.
 I happened to watch videos.
 I'm like, oh, I sound pretty good.
 And that's when I realized, like,
 I really love myself.
 I'm glad you found it.
 Because I love your content.
 I want you to keep making it.
 Yes, I'm glad you found that.
 And that's a really introspective take.
 And something that people
 that might roll their eyes or might not think about it.
 And I want to get your opinion
 and how much if how much you get into the business
 of trying to convince people to do personal branding,
 we'll come back to that.
 But that getting to see yourself
 and getting to recognize your skills and your talents
 and what you're good at,
 whether it's carousels or videos or whatever,
 that's a really powerful discovery
 in what can come out of this.
 And that's what I talk to people about all the time
 when I counsel people on the personal branding side.
 Is you're leaving a legacy
 and you're discovering a lot about yourself
 that you may not know.
 And I think that's a really powerful notion.
 Yeah, so when I hear the word self-awareness,
 I think a lot of people don't realize
 that self-awareness is not really knowing myself.
 I actually think that we're the worst person
 to try to define who we are
 because there's an idea, for example,
 I'm very emotional or impulsive,
 but I hate that about myself.
 So if you were to tell me to define myself,
 I'm going to define the perfect idea of version of me,
 not the real me.
 But what I noticed is that
 when I started uploading my zoomed recordings,
 that was the real me.
 Like, before when I was like on YouTube,
 I was like, hey, everybody.
 That wasn't really me.
 So maybe that's why I felt like a little bit awkward.
 But when I started putting on zoom calls,
 people started resonating with me.
 And I thought everyone's going to hate me.
 Like, why is this guy always yelling?
 Why is he so passionate?
 So emotional and all of that.
 But what I realized is that people around me,
 that's what they love about me.
 And what I usually tell people is,
 don't try to define your path.
 Ask the people around you, your family, friends.
 Like, what do they come to you for?
 Because I think that's like a little hint
 that they come to you, for example,
 if somebody breaks up with their boyfriend or girlfriend,
 and they want to hear the truth,
 they want to hear not the bubbly,
 the rainbow sunshine,
 but they want to hear what they did wrong.
 They'll come to me because I'm going to tell them straight off.
 It's like you messed up there.
 But then if they want somebody to just comfort them
 and make them feel good,
 they'll go to my wife because that's what she'll do.
 And that's how we're different.
 Yeah.
 So I think we really need to step into that
 who you really are like that.
 And then that's the benefit.
 That's what you're serving.
 Yes.
 And that's the key is that's back to authenticity, right?
 It's that's your you being your authentic self
 and learning that about yourself
 and then leaning into it more.
 Like, all right.
 How can I sometimes people use the term
 like unpeeling the onion, right?
 And but sometimes it's not the right onion.
 Like you just you're going further down the wrong hole.
 But when you find that path,
 you get real dangerous like in a good way
 because you're unpeeling that authentic self
 and getting more comfortable with being you.
 And I think that's what personal branding
 and authority building is all about.
 Yeah.
 Yeah, don't get me wrong.
 It's not it's not like I'm just talking
 about what I want to talk about.
 Yeah.
 Because marketing we always know
 that it's all about the customers.
 So to give you an example,
 before you talked about the term personal brand,
 like when I started
 in my agency,
 I always thought that what we do is brand strategy.
 We work with them to do brand storytelling
 and that's a huge part of what we do.
 But when I go to a networking party
 or when I meet people and I'm like,
 we do brand strategy.
 We do brand storytelling.
 Something like that.
 They're like, oh, yeah, that's cool.
 What is that or something like that?
 But whenever I said I'm a web designer,
 they'll be like, oh, I need a website.
 Oh, I know somebody who needs a website.
 So that's when I realized that there's a difference
 between what we think people need
 and what they actually want.
 So I just like you said,
 I go by whatever they say.
 If they call me a web designer,
 okay, that's what I am.
 Yeah, yeah, something like that, yeah.
 I've heard into those issues where
 the exact thing thing I'm trying to use like
 this high level marketing speak.
 But it's, I don't know if it's going over their head
 or under mine.
 I don't know, but it's like I'm talking to myself
 and that's dangerous at its own right.
 But I want to come back to something
 because do you get in the business
 of kind of convinced people
 to talk to get into the personal branding
 or do you just deal with, okay,
 people that have gotten over that hump
 and they know they need something.
 I think the people that I'm teaching right now
 they're not necessarily
 at the level of Mark Randolph.
 Sure.
 Those are my clients in my agency.
 Yeah.
 But in my content,
 I'm talking to people like yoga teachers
 or like a therapist or coach
 or somebody that
 provides some sort of a service
 but their expertise.
 And they are a personal brand
 because they're exiling themselves
 but they're not really putting out content
 and stuff like that.
 So I don't force anybody.
 I don't tell people to go build your personal brand
 but I show them the benefit of that.
 Once you build a personal brand
 you can start a yoga studio.
 You can start a yoga apparel line.
 You can literally build as many business
 as you want.
 And you have eyeballs on it immediately.
 So that's why I believe you build leverage.
 Tension is, and I think that's a Gary Vee old term
 of tension is leverage but he's right
 which is once you have the followers
 or the eyeballs or the attention, whatever
 you can point it towards anything
 no different than the rock or a celebrity
 is the best example.
 They gain all this fame maybe from wrestling
 maybe you're from movies maybe from whatever
 and then they are pointing it towards tequila
 or a gym or whatever they want
 because they have fans.
 It's also the trust
 because like when I'm by
 when people buy a Tesla
 in the back of my mind they're thinking like
 okay I trust I just see a lot of mosque
 or if I'm flying a virgin America
 okay I trust Richard Branson
 but the thing about
 brands without that face
 it's almost okay what's going to happen
 if they mess up.
 I'm just going to, who am I going to blame the board?
 People want somebody to put blame on.
 So I think that's what makes people feel safe
 like buying a Tesla or buying
 buying I forgot what Tesla
 tequila company that the rock.
 I think it casts amigas which is not the rock
 but that's a George Clooney.
 Whoever else but it's the same thing.
 They know Ryan Reynolds Ryan Reynolds
 but they all pivot into things and you're right.
 They've built
 that authenticity in the trust that hey
 if George Clooney the rock Ryan Reynolds
 if they make this I trust that it's going to be premium
 or quality on some level because of
 that relationship they've built with their fans.
 Yeah and it's the same thing.
 Their name on the line.
 That's right.
 What's talked to me about okay the bigger stars
 the Mark Randolph's the people that come to your agency
 that are down this path already
 but perhaps are coming to you and your agency
 for that next step an elevated website
 an elevated brand story.
 What's that process like and
 what do you hope to still for them?
 Yeah it's a lot like therapy
 the ring the branch out
 laid out exactly.
 So we have a three hour
 brainstorming session when we start
 and usually our clients what like three hours
 like they're busy people right.
 Yeah but during that three hours they'll tell me their whole
 life story and my job is to
 figure out which point in their life
 was a turning point right.
 What's the thing that made them who they are now.
 In order to do that we have to have a lot of ask a lot of questions
 like do this whole therapy thing.
 For example like Mark Randolph
 through the whole if you go to like his about page
 that's where we tell the story but through this whole discovery
 we figure out that he has a very curious
 rebellious mind so like when he was young
 he would pull the fire the fire alarm
 and cause trouble.
 He was a kid.
 He would just try things.
 So when he started Netflix the first thing they did
 is they just bought a CD put it an envelope
 and meld it himself to see what would happen right.
 And that's what he preaches.
 He says don't make a perfect business plan.
 Don't don't go get raised money right away.
 Just whatever it is try it first
 and see what happens.
 And the tagline he uses is
 there's no such thing as a good idea
 because you know how everybody says there's no such thing as a bad idea.
 He says there's no such thing as a good idea.
 Everything starts out bad.
 No matter what you come up with
 it's going to start out bad
 and you just got to try things out.
 Interation.
 Interation creates value.
 Everything gets better like a website.
 I'm going to speak web language here.
 1.0, 1.1, 1.2.
 Version 4.0 is way better than 1.2.
 Exactly.
 And so iteration breeds value breeds change
 and really it's about change.
 Like he got to everybody gets in love with their own thing.
 And it's oh I don't want to tell anyone this secret.
 It's going to get out.
 They're going to they're going to copy it.
 Probably to Mark's point of bad idea that needs refinement.
 So you go through that with them and then you help them to still all of that
 into language and ways to which to bring that to life.
 Exactly.
 So the typical brand story I see is oh I wanted this college.
 I worked at this and I want these awards.
 Or if it's a company it'll be like we were founded in this year and then we
 if that's not a story right that's a biography.
 Yeah.
 So I try to drill down to the moments which made that person do who they are.
 And usually what that does is if I tell a story that's vulnerable.
 For example I'll maybe this will resonate.
 When I started my agency before that I worked for a boss that was a tyrant.
 He's like my way or the highway type of person.
 So when I started I'm like I'm going to be the cool boss.
 I want to give let people give ideas, let be flexible and open-minded.
 But I wasn't.
 I was in a nice way.
 I was like that's a good idea but I don't think that's going to work.
 I knew that inside.
 I was shutting them down right.
 And two years into it one of my kind of key employees quit.
 And we were having a conversation on why and like about 30 minutes into it.
 He said son I realized you're never going to let me make decisions.
 And at that moment I just started bawling out crying.
 And I didn't know why but reflecting back it was because I had built this identity of me
 of this cool boss that I'm open-minded and things like that.
 But deep inside I wasn't and knew he was right.
 So when I tell a story like that some people might listen to that
 and go holy shit like that's me.
 I'm doing that.
 But I've never heard anybody else say it.
 It's vulnerable.
 At that moment it's like when you know a secret and I know secret
 and we're the only two people in the world that knows it,
 it creates an immediate bond.
 Yeah.
 So like one another example is with Mel Robbins.
 She tells the story of how she was bankrupt but she tells the detail of
 I used to stand in the cashier of grocery store trying to come up with excuses that
 I'm going to give when my credit card declines.
 Or I would unplug all the phones in my house because every time the bank calls
 like I would get anxiety attacks.
 So when she talks about those moments people who are listening, oh my gosh,
 I thought I was the only one who did that.
 So that creates an immediate connection with the audience.
 I love that and I will add on to that.
 I've tried to not be the guy that posts just the positives or all that.
 But I grew up in the lower I say people say you go from you come from old money or new money
 and I come we came from no money.
 That's the right offer story and but my best performing piece of content
 was talking about washing my first job washing dishes for eight months at a meet and three restaurant
 where I would scrub macaroni dishes until my hands would practically bleed
 for eight months and I did it for eight months and it taught me probably more about life and work
 than anything else but that's my best performing piece of content because I think to your point
 it's like relatability and vulnerability of like just telling that story.
 Exactly.
 It's when I look at some like superstar or something like that I'm like oh yeah it's easy for you to say
 but then as soon as you tell that story it's oh if you can do it I can do it too.
 Hey exactly.
 That's what I'm saying like if I can do it anybody can do it but
 talking with son yee founder of night owl night owls digital agency and marketing wizard guru
 specialist everything let me tell you you gotta go follow and we're gonna hit his social channels
 up here shortly but son let's I want to transition just a hair talk to me about let's get
 into some real world stuff you're we got AI bubbling off your building websites what's the
 let's start maybe down your path of what's happening in web site development these days like
 with everything else going on what are the is it changed that much or is it still for me a word
 person beyond like every time something new comes out people are like oh websites are done
 but that's so 90s or something like that yeah but I don't see that because I feel like the market
 itself is growing like every day every day there's new creators coming out there's new business
 popping up and things like that so I don't see that happening with the AI stuff I don't know too
 much about AI but I know my video editors use AI to be roles and stuff like that so it definitely
 helps us in doing what we do yeah but one thing I realized is and I'm sure you noticed this too
 when you try to look for talent whether it's designer copyrighter or a salesperson or whatever
 it is you realize that 90% of people out there suck they're like mediocre so then you go to other
 people that you know who knows a good lawyer good designer or whatever and you say can you
 recommend one and usually the best ones are are booked up they're busy right you know necessarily
 looking for a client so I bump into that problem all the time so when I end up hiring
 usual usually copy writers or designer or something like that they're very mediocre
 I think those people are in trouble because AI can actually write pretty mediocre copy better than them
 and AI can do design mediocre design better than them but what I see is I tried all this prompt on
 chat GPT to because I teach storytelling in my community yeah so I know all the ins and outs
 of how to make a story better so I try to teach chat GPT how to do it and I kept prompting prompt
 but I couldn't get it to tell like an exceptional story I couldn't tell it to
 give me a pretty good story but I couldn't get it like the top 10% of storytellers so I think
 those people are pretty safe yes I know I just said it's get the creams just going to rise to the
 crop even taught farther exactly I don't feel I might mean naive but I don't feel threatened by it
 because I've done the same things and it's it helps us in our agency short-cut some things that don't
 need nuance so it has it's helpful things but the moment like you said if I start throwing something
 at it that would normally take me an hour of thinking and like distilling and thinking about thinking
 which is my favorite thing it it can't get there it's and maybe it's because I'm the judge jury
 and executioner but it's just not what can be distilled or brought together either in storytelling
 or positioning it's just very I'm starting to see through the holes where it all starts to sound
 a little bit the same it's maybe a different client I'm like I feel like I'm eating the same
 cereal every day but that's how it is most copy most stories they sound similar because of that
 what what I noticed is because AI cannot have morality right so they can't say this is right
 and this is wrong they can't do that but if I look at my best performing post or other people's
 best performing content the people that stuff that people love yeah it's usually the ones where
 they have an opinion where they put their foot down and say this is good and this is bad that's
 right and that's what people love but what AI is gonna do is this is good under this kind of
 context this is bad under this kind of context but and they're gonna give all those nuance yes and
 nobody wants that no that's right you're so right like I I've literally noticed that very
 thing where it's like it's almost afraid to offend poor whatever or too contradict there and
 that's the essence of life is agitation a little bit right it's the least agitational content
 on the planet yeah exactly to give you an example people I don't know about now but back in the days
 people used to love Apple yeah but then there was also a group of people who hate Apple right they're
 strictly like whether it's Linux or Windows or whatever and I think you need that right people love
 the Yankees people and people who love the Red Sox hate the Yankees and that's a branding is like
 it's finding our people right and in order to do that we have to piss off some people who don't
 agree with that yeah but if you make it everything mediocre safe yeah people might not get offended
 but nobody's gonna love you either yeah and I'm gonna thank you for teeing up a campaign that
 made me a lot of money called droid it was the anti-i phone like literally that was I worked
 on a campaign in 2008 we sold more i-fo smartphones than Apple for two weeks in Motorola like a you
 know what bailed on it because it was a little polarizing but we sold we're the only smartphone
 maker to out sell out Apple in pretty much its entire history with the Motorola droid campaign
 droid does i-fo doesn't and it was the exact what you're saying and people loved it because the
 iPhone came out it was great because it was stupid simple you could do everything you wanted
 but it didn't have you couldn't change out the memory you couldn't change the resolution of
 the camera you can now but you couldn't do all these things and the whole campaign was around
 i can't i can't but droid does it's i love it yeah because those geeks that won the control
 everything right they want to customize everything they hate Apple can't and in 2008 especially
 it's got a little better but man that was a fun campaign and the exact example of how you
 breakthrough by playing the other side of the fence exactly son talk to me you talk let's give
 everybody some value here on your storytelling so what your art of storytelling what are some of
 the key tenants that you counsel clients on or in your coaching or things like that or any nuggets
 you give away for people that trying to do better storytelling so a lot of times the first thing
 is what i said if i say hey tell me a story they tell me their life story by biography and i say
 that's not a story let's let's hone in on a specific moment some life changing event
 and then when they tell me that they usually summarize it they're like oh i was stuck in this
 nine to five job and i wasn't fulfilled i was making money but i wasn't fulfilled so eventually
 i had to do something about it so when they just walked into my boss's office quit and then i
 started this business and then now i'm going to show you how to do it or something like that yeah
 and that's pretty much like every story like somewhere in between this like that's when i hit
 rock bottom something like that yeah so what i do is i say don't use thought verbs third thought
 verbs are like i thought i felt or i understood you're trying to describe the story
 rather than actually showing me what happened so one of the things i say is
 try to draw picture for me so i can actually picture myself being there so when you said when
 you're at that restaurant scrubbing for eight months like until your hands are bleeding yeah
 that's the kind of story i want because once you draw picture for me here's a good example i use
 so i can either say i was so broke i felt like a fraud because everybody thought i was successful
 that's one thing but if i draw a picture it's like on payday i would take all my friends out to
 dinner by drinks and then for the next two weeks i'll say that home eating ramen noodles
 waiting for my next paycheck yeah so that draws a picture of what being broke looks like so
 that's one quick thing another thing is people try to tell this hero's journey story
 but it's a lot of times it sounds like a sob story like they're playing the victim so for example
 they might say something like oh when i was young i was weird i was different than anyone else
 so nobody wanted to play with me but i didn't care so i just hung up by myself and then eventually
 i found other weird kids and we formed our own tribe so the lesson is find your own tribe right
 now that sounds like a hero's journey story but it's not it's actually they're saying that
 oh i didn't care i was always cool not cool but i always was authentic and i'm still authentic now
 the better way to tell that story is i was weird nobody wanted to play with me
 but i wanted to fit in i wanted to be part of the popular crowd so i dressed differently i talked
 differently and i became somebody else but it became exhausting so i one day i decided to just
 be myself and lose these friends but then i ended up fighting my own tribe there's an internal
 transformation there where there's an old me and the new me and one of the ways i tell them to
 find that is don't focus on the event the tragedy okay my father died or i got into an accident
 or this person fired me because when you dwell on that sounds like a sob story that sounds like
 you're just blaming everybody else right yeah but when you quickly get over that and then go straight
 to the okay what did i do raw as a result of that what was my fault that's when it becomes a
 transformation story i love that you take you taking the own blame for you're like what happened
 and owning it and then how you pivoted from it nobody wants to give you cheese with your wine
 it sounds like when you share a story like that like you might not realize it but you can tell
 it that sounds like a sob story or that sounds like that person's stolen trauma or like it sounds
 like they're playing the victim yeah i mean yeah no one likes that i love those of those i can see how
 that uncovers deeper stories that people relate to which then translates to better content for how
 they might bring those stories to life or getting and building the natural tribe around
 whoever's story that might be which is exactly only what you're coaching them to do right
 is i always say selling is teaching because to give you an example i have a friend who's a yoga teacher
 but let's say you don't do yoga that person is thinking like oh yoga is like some spiritual people
 that wear lululemon that go on like the mad and they're stretching or something like that
 but the story that she tells is she says she went to yoga boot camp because she worked at lululemon
 and they made her go there but she fell in love with the ships who practiced it for 11 years
 but few years ago her aunt passed away from cancer but she spent the last few years
 sorry last few months of her aunt's life sitting there in the hospital sitting in that heart chair
 holding her hand crying together laughing together talking about life together all the ups and
 downs and she said that was a familiar feeling like her family stopped coming they couldn't handle
 the kind of the mental toughness so they stopped coming and so she was there by herself
 all the way till her aunt's dying last time breath and the reason why she was able to do that
 and that feeling that familiar feeling was when she's on the yoga mat in the 90 degree room
 holding that pose for another extra minute that she was practicing that uncomfortableness
 and that's what yoga does for you it helps you get through those tough times in life
 and that's the gift that yoga gave to me and now I want to give that gift to you
 that's why I teach yoga and that usually what people are like oh man I kind of want to try yoga now
 yeah something like that I tell that story with getting tattoos like I say I like it because it
 teaches me it's painful and but I like it but no one I like the art of it that's number one
 but number two now that I've done it it teaches me control and I actually think it's therapeutic
 and I'm not gonna have tattoos over my whole body like some people but but it does it's similar
 to what you just described in that because it I feel like it makes me not tough or I'm tough
 because I get tattoos but holding back and taking the pain and I don't know I feel like I've
 it's unlocked something middle-leaf for me I got addicted to tattoo for a little bit
 because every time I get one I'm in this euphoria state where I feel a sense of accomplishment
 yeah I'm like and I'm looking at it like wow and then because I was in pain for three hours
 like now yeah exactly yeah there's something and you tattoo artists listening right now
 yeah we're great friends there we're selling for you yeah if you take this clip and put it on
 your social media just tag sun and eyes for proper credit we'll take 10 percent commission on that
 as well all jokes aside son this has been great man I'd love to do this regularly with you just
 picking your brain and maybe a couple times a year you're a really bright intelligent person and I'm
 fascinated by your content and your approach there's it's very different but
 really well received I think our audience is gonna love this thank you so much and thank you for
 having me on son tell tell everyone where they can keep up with you your content get involved with
 them your coaching night owls all the stuff we've been talking about yeah so everything I post on
 my Instagram which is son as you and that's why I and all the links are in my bio everything
 you can find in there keep them easy do yourself a favor go follow him like I do you'll get addicted
 the carousel craziness but it's all unpacked I'm swiping your my time on page with you is
 increasing your algorithm a lot buddy I guarantee you thank you thank you so much hey guys give
 follow son ye and of course you know where I'm at I Ryan offered on all the platforms verify
 before you could buy it you know it we're at the radcast dot com search for son ye you'll find
 all the highlight clips from today and there's gonna be some good ones let me tell you we'll see
 you next time on the radcast to listen or watch full episodes visit us on the web at the radcast
 dot com or follow us on social media at our instagram account d dot rad dot pass or at Ryan
 Alfred stay radical
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