The Week of November 03, 2023 Marketing and Business News: Elon Musk Unleashes in Fiery Joe Rogan Podcast: Warns of the Woke Mind Virus

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 You're listening to the Rodcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Ulford.
 Hey guys, what's up? Welcome to your first
 rad cast of November 20, 23. It's November 3rd, our weekly marketing and business news of the week.
 I'm joined by my friend, my business partner, my co-host, Chris Hanson. What's up, Chris?
 Hey, you doing it, man?
 Hey, it's rockin' and rollin' baby.
 Got to see Jeff following.
 Hey, yes, it was successful.
 A two-bucket fool's for Nash. Nash took the crown, even with a busted hand.
 He filled up two-bucket fools, and he proceeded to categorize his candy when he got home.
 He's like his mother. He's very organized for a seven and a half year old.
 He put all of his candy into piles, the chocolate-based, the gummy-based, the hard candy.
 It was completely organized, and I went in there, and I said, which one's the daddy get?
 He said daddy out. He's like a mall baby.
 He's ill, brother. He's gonna head to your way out.
 He's unfortunately, daddy. This year, I think I got everything that I like.
 You son of a...
 I got nothing, and then I went proceeded to one of my older sons, Hogan.
 He stuck a couple out of his while he was in the shower.
 But it was successful. We had two Spider-Man's.
 Nash was a hot dog, and Clayton was an escape prisoner.
 Hopefully, hopefully, the only time he's gonna be wearing that art sound suit.
 Yeah, if you knew Clayton, like of all my sons, like literally, like the best kid,
 like the least likely of any of them to ever get in that kind of trouble.
 That's funny.
 Yeah, so it was good. It was successful and a good Halloween week.
 Lots of candy laying around. I'm gonna be having to fight it off.
 Or I just lean into it. That's one of the other.
 I say lean in. We're in that season.
 Yeah, exactly. The speaking of seasons, it's the Joe Rogan-Elon must season.
 This week, first, you didn't see. He got a couple of things on Elon this week.
 But he was on the Joe Rogan podcast and doing his best of the woke tails,
 which I can get behind the keys. He's right more than he is wrong. I'll say that.
 It's a little crazy. He throws money around and says things that might impact my bottom line,
 maybe a little faster than I would have, but maybe once you get that much money, you don't care
 which he clearly doesn't. And Joe asked him about the evaluation of Twitter. He bought it for
 like $44 billion and now it's worth about half that. And he said, basically, his concern was
 over the corrosive effects on civilization and it spread of the woke mind virus.
 The way he words things is so eloquent.
 Yeah, he's true. I guess with the way he phrases things in headlines.
 But he critiqued the way COVID, the ventilation treatments and like all this other stuff.
 And then they said that they were shooting arrows at his cyber truck in the parking lot.
 A bet that must one or something.
 So he's made electric armor-plated vehicles now.
 Yes, exactly. Have you seen those things?
 Yeah, they're they're gnarly. They're they look straight from the future.
 Do they driver? Are they around in Miami anywhere?
 I think I've may have seen one.
 I want to say they can use them to be honest with you. I don't even know are they available
 to the public? I don't know. I thought I heard there were a few in the wild.
 I don't know that they're like commercially available.
 I figured if there was anywhere you'd see them it'd be Miami.
 I'm surprised I haven't seen more.
 But much must seem to be starting to be a regular on Rogan every now and then.
 And I'm sure Rogan doesn't mind. Jack's the ratings.
 Huge.
 Yeah, exactly. Same thing like Aaron Rodgers his Tuesday spiel on McAfee.
 So it's we'll stay down that line. McAfee had Aaron Rodgers on this week and Aaron
 went dressed up as like a molecule or something from COVID for Halloween.
 And they were talking about that whole segment and it was on ESPN and it blanked out.
 Supposedly just accidentally.
 They're funny how that happens.
 Yeah, free speech. The stream just cuts out.
 It's happy to cut out when ESPN does like how many sponsors they have that are
 going to get a fan of the Rodgers is not a fit at all.
 The I don't know where they're going to go with all that shit.
 It's what you get Pat McAfee on your show.
 I don't know what they expected to happen.
 And Aaron Rodgers is coming on every week.
 Did you think this would be a controlled environment?
 It wasn't just going to be some f-bombs and shits and cursing.
 Pat's going to head down a few avenues, especially if Aaron Rodgers and whoever else is on.
 He's got to either take they're going to have to give it up or I think
 who knows? It's hard to know whether it was truly a mishap or not but it seems
 fucking coincidental as shit.
 It was a very suspect.
 Exactly. And so it's like free speech or not. It's hard to say.
 The in other news, I thought this is pretty interesting and I think this is where you're
 going to start to see things going. There's going to I worked on wireless a lot with
 Verizon back in the day and they have these things they're called MV and those which for
 other words, these are like the subcarriers that roll off of the Verizon, the AT&T's.
 They work off of the same networks. Some of the agreements so they don't have any trust laws
 with wireless networks is they have to allow other subcarriers to use their networks
 and to lease their networks and I'm simplifying a fairly complex business thing but they call
 MV and those but they're going to start having and there's already one that's called text now
 that's allowing free service, free phone, free service to the younger audience because essentially
 what you're buying is an ads are free flowing on the phone at all times. So again, it's no
 different than I guess one of the if you think about some of the streaming networks that we're free
 or have ads support. So it makes sense because think about a cell phone service what 50 bucks
 for a single line or whatever and if you serve unlimited ads across these and what people
 are paying for ads now, you can understand why it starts to add up. There's plenty of margin
 there to give away $50 a month. Exactly. Audience. Yeah. And so there's article on ad age about
 text now and I'll read a couple of the highlights. Text now is capitalizing on Gen Z's mobile usage
 by offering a unique ad supported free phone service. Right now they've already attracted over
 10 million users in the US. It offers a platform for brands to reach the digitally native and
 diverse generation who prefer experiences over possessions and value inclusivity and diversity.
 So they got to throw in every stereotype for that generation that has nothing to do with this
 article. Gen Z making up 40% of global consumers is cautious about sharing personal information but
 is open to engaging with creative and non-intrusive ads have a hard time believing that's what they're
 getting in this experience. But text now is model challenges traditional mobile services offering
 cost-effective solutions and strategic advertising opportunities and collaborates with major
 carriers for expansive coverage. Their ad strategy includes tailored integrated user experiences,
 providing value both to consumers and brands looking to connect with young audiences.
 Interesting. And I don't know how much I believe that how intrusive they are.
 But I will say this, it's an interesting strategy when you think about businesses that
 when you have these other monetization channels and what you choose to give away
 versus what you monetize. Because sometimes you can give away a portion of what you do as a business
 because you monetize at a higher level across different things. So in this case,
 they can subsidize the cost of the phone and the service because they get enough ad agreements
 for the number of users that they have. And so I would think it's a scale thing.
 I'm not sure how they made this work when they only had 500 users but now they got 10 million
 it becomes scale. And it's no different than a little bit like you talk about
 and I've had people in the show this week talk a lot about like online coaching or thing.
 They're talking about like I give away all the advice but then the like execution and doing it for
 you. The service is then the cost, right? So like for us as an ad agent and I have to play this
 sometimes, I get away. I don't hold back any of my recommendations like as far as my learnings
 and marketing. But then but if you want to execute it for your business, if you want to get it done,
 you got to pay us to do it. And so I think there's a lot of instances of this in business where
 if you think about what you the service that you could provide and the knowledge that you have
 because a lot of people get real, oh, I got my secrets. I've got all this stuff but knowledge is
 gotten cheap. It's really execution that still takes the getting things done and making it happen
 and where you see the difference. And I can have the knowledge all day but if I don't have the
 strategy to execute and it's useless implementation. Yeah. It's related a little bit I think to this
 on a different level. But I do think it's interesting because if I'm trying to reach this,
 I would be researching this channel as a way to hit this target most certainly. And it will be
 interesting watching the wireless landscape if this starts to hit a bigger dent.
 It's going to be more and more of this. And because it certainly had a big play on stream
 video and all those things. Yeah. Now it's funny. They've gone backwards. Things that we're
 free now cost money. And all these platforms now have ad supported. Disney has ad supported.
 Netflix has ad supported. So we will see. I just think it gets a little slippery slope when you
 start giving away devices and things like that. But I don't know. I have a hard time.
 Well, and they really give it a lot of consumer. It's hard. They're going to hit me with ads.
 Is it going to be before I want to make a phone call? I've got to watch a 15-second clip.
 Yeah. Exactly. Maybe. Is it going to slow down my daily phone usage? It's my time of question.
 Let's say, Chris, it says it's non-intrusive. So,
 in that case, I think what you're describing is intrusive. But you know what? The first example of this
 was back when Amazon came out with tablets. They were cheap as shit. They were like 40 bucks for
 at Amazon tablet. But it had all of their stuff built into it. The movies, the programs,
 the programs, the programs, the programs, the programs. Everything was pre-installed.
 You couldn't customize it. And so you had that experience ads were baked in. There's different
 things. And it was sure it was easy to shop on those things, of course. So they did this
 out of five, eight years ago when they first came out with tablets and devices. And I think it
 has cooled off. Because I know I bought, they had the kids version of the tablets that had the
 bumpers on it and everything. At the time, Clayton and Hudson were my oldest. They were like three
 and five. And I think we bought those things for them because they had to kick it down the hall
 and it just stayed together. But the reason we got rid of them, the reason we got to iPad is because
 the experience was so had ad heavy. It was just like, okay, again, trying to get the content or
 do what you want to do. You're just like bombarded with shit. Yeah. This is fine line of ads versus
 branded content versus user experience. So we'll see where this goes. If all cell phones become
 free, as long as you're willing to watch unlimited ads. Watch, yeah. So you're willing to get targeted.
 Yeah. But the only ad that would be okay would be called ARLAB because they provide a service
 I need to look good for these podcasts. They send me a hat. They know my hat guy. So I get to
 call their hat going on. I've got all the good stuff, including the good by favorite. This is the
 you get lotioned up and you're like, okay, I'm done. Nope. You got to get the serum, baby.
 Makes you feel good. Makes you look good to get through these fine lines. I wake up the next
 morning. And if my wife wasn't already gone, she'd be like, who?
 On Saturdays, though, she reminds me at least she got one day a week. Exactly. One day a week.
 But I'm excited. My call there are labs arrived yesterday. So I gotta go scoop that. Oh, yeah,
 you gotta go get that. You gotta get face wash and do a little bit for now. Yes, exactly.
 And I look by before and after she was on the show, you go watch the show six months ago,
 before called ARLAB and after called ARLAB. And I go see the difference. But love and all their
 products. I really love actually and look, I only talk about what works. You guys make it all.
 It's just an ad. He's talking about it. But look, if it didn't work, I wouldn't talk about it.
 The bath bar. Let me tell you, it's the best soap I've ever used. Are you by the grocery store
 stuff? I've always been like, okay, whatever. It's a bath bar. It's a bar soap, right? I didn't know
 what suds were until the caldera bath bar. I'm talking like explosion of soap suds. I'm like, whoa,
 this is what it's supposed to feel like. It's my traditional store bought stuff is out the door.
 So you've been denying yourself luxury rhymes. Like, we talked about yesterday. Like most men get a bar
 higher spring. And they're like, here's my body wash, face wash and food. Yes. No. No more. I can't go
 backwards, Chris. So go to caldera. You got to take to the good to the good. Once you go good,
 you don't go back. Caldera lab.com use rad Ryan. You'll get 20% off. You'll thank me for it because
 it works. And then you might curse me because I can't go back, man. This stuff's too good.
 Yes. Give them some love. The official skincare provider of the rad cast from Ryan
 out for caldera lab.com rad Ryan. Yes. I did like this, Chris. I'm I am a philly cheese steak guy.
 You know, if you love them, any kind of food guy just about, but I do love philly G6. And this
 probably backed. I remember growing up as a kid, having stacums. My mom wouldn't make those at
 home. And like it didn't quite taste good. It's like the philly G steak at a restaurant. But it
 was the closest thing. It was pretty tasty. I didn't even know stacums was still around because
 I just don't make stacums at home. But they've got a new campaign out. And it's pretty funny.
 So stacum has turned real vegans into meat lovers to demonstrate the dangers of deep fake technology.
 And it's a new campaign called deep steaks using deep fake technology to illustrate its potential
 dangers. Real vegans were filmed eating what they were told was a vegan cheese steak. But we're
 then shown deep fakes of themselves appearing as meat lovers. This is this initiative aims
 to raise awareness about the risks of deep fakes, demonstrating that anyone could be a victim
 of this deceptive tech campaign also encourages the public to learn about deep fakes and support
 legislation for accountability on their use. Stacums known for its stance against misinformation
 continues to build on its reputation as an advocate for media literacy. I thought this was
 really interesting, but for a few, for one, it's really clever. Steve Stan's intriguing. But
 it's obviously a key issue. And I think from a brand standpoint, it's interesting that
 stacums, which has nothing to do with digital literacy and media and all that,
 but they've they're building this fandom and this being known around something that brings
 equity to the brand. And people that are going to be brand lovers and I guess a theory
 buy more stacums because of their standing up for super rights. And I think if as brands try to
 think about ways to be less, they can be clever, but maybe less hard hitting from a just buy
 our shit like all that. And being salesy, I think this is something you can learn from the way
 that they're tying their brand is something like completely different. And it's pretty interesting.
 This is all they're educating people, but nothing to do with stake. Yes. But they were clever enough
 to tie it into deep stakes, deep fakes. So they make me an interesting. It's a hot topic right now.
 Exactly. It's really a curve ball, but I think it's it's really cool. Yeah. Maybe we need to do
 like a stake instead of a vacay, you know, like a deep fake of we gotta do something with it.
 Yeah. What can we learn on this? Deep fake stake, vacay. Like you're actually really on an island.
 I'm wearing you called a stake. I don't know. What do you think? I like that.
 I'm gonna bring some on that other marketing news. Best buy. I've been a big look. I've been a big.
 I've always thought that live streaming had a place for shopping because I look I've watched
 my mom certain in-laws. The QVC effect was real back in the day. It is still real
 for Sheila Beasley, which is Nicole's mom. She is one of my favorite people in the world. And she's
 only one of the, but she actually still buys stuff at case of QVC. And then I love it. I love
 consumers of all type. Yeah. And she's amazing. But it proves that, and I'm like, there's like communities
 that still tons of people that still buy and shop through that live experience. And so best
 buy is live streaming their holiday sales events for the first time this year. This article
 comes to us via thestarattribune.com. Didn't you know they still around, but they are. Best Buy
 is venturing into live commerce by hosting its first shopping event on talk shop live.
 It's scheduled for November 8th and 15th. This event will feature virtual sales experts from
 Best Buy's virtual store demonstrating holiday gifts and categories like beauty wellness,
 e-transportation, outdoor living. Users can interact, ask questions, and make purchases during
 the live broadcast where exclusive promotions and prizes will be offered. So I like this. I think
 I think that people, and especially seasonally, I don't think people necessarily the masses will
 do this all the time. But for season, things like this where you need a bit of education and you
 need some ideas for gifting and things like that, I think it makes a ton of sense. And I think
 it'll be interesting how they judge success of the campaign. They still think there's a place
 for this kind of stuff. And I know in Asia and other markets, it's been huge. And in the US,
 it's been lukewarm. But I still think there's room for more retailers to bring this on in the
 right ways. So there you have it. If you're selling retail, set you up a live streaming store.
 I mean, you can still do it. Like I'm freaking Facebook or Instagram. So implementation
 is not that difficult. And I don't think people expect you to have a stage like QVC. I mean,
 it can be done fairly rudimentary. I've seen small local, I don't say local, but small online
 businesses. I like guys that I follow. They go live once a week, whether they have a shop or not
 and just explaining some of their inventory or product education, whatever. It's essentially what
 we're doing with influencers, like all these influencers are live stream selling you. Like why not
 just the company itself be doing it? Exactly. When the guys from the Geach squad,
 technically explaining to me why this TV, your computer, whatever might be better for my dad
 for Christmas or something. But when you have a product that needs education, that needs explanation
 of what it is, benefits, what it isn't. So that you're part of educating and explaining. Because
 let's face it, when you have ads and you have dear things, it's hard to get into every
 explanation that would make sense. And in these platforms, you have the ability to also field
 comments. And so you can say you can live interact. Exactly. So you can ask the questions in real
 time. And it's like scheduled, I don't know, scheduled live chat on top of having a video component
 of streaming. Because live chat is usually okay. I have an issue with the product that I already
 have or just kind of things. But sometimes they're just getting someone, they're different like you
 go into a website. You have like live chat with someone. But in this instance, you're seeing
 and interacting with the live person that's there. And so I just think there's a ton of,
 I don't think we've completely tapped into what this could be for the e-com market in the US.
 So there you go. If you're out there, you need to get you some lives. And you're selling on
 the e-com. Think about live stream shopping this season. Yeah, you may have heard about it every
 season and all that. But I'd be testing it at the very least. Again, set up shop in the back of
 your building or your facility, no matter how big you are, get your most outgoing guy or girl from
 your team, get back there and talk it up. Let me tell you what they do. Yeah. From furniture to
 supplements. Yeah. Just be jumping on that couch, showing how soft it is. Finally, back to Elon Musk.
 He says he wants users to find love on X. It's interesting. Interesting. He's making this like the one
 stop shop platform for everything. I know that's his goal. Oh, yeah, it is. Elon Musk aims to
 transform X formally Twitter in parentheses and doing everything app, competing with YouTube,
 LinkedIn, FaceTime, and making apps and now he's handing it integrating a dating feature,
 suggesting that user posts could serve as indicators for both hiring and remote romantic
 compatibility. Oh, yes. Blended Tinder and LinkedIn.
 Exactly. X dating. It does raise the eyebrows a bit, but all things, all people will see.
 Does any of the five kids from three different
 savings models? Something like that. Which just won't open up his other opportunities.
 I don't expect anything about that man to be traditional. Anyway, he's
 in a different breed. Yeah. I did want to mention this. So maybe that wasn't the last one.
 This is someone I actually admire and I actually talked about her in my email newsletter. Which,
 by the way, if you go to Ryanoffer.com, backslash newsletter, join my I give daily advice folks.
 You come on here. You hear us count down the news, but I do give daily advice on personal
 braiding marketing and all that. Ryanoffer.com backslash newsletter. It's free. Every day in your
 inbox marketing tips, personal braiding ideas and all kinds of stuff. So give that of free
 subscribe. You subscribe. It's free comes in the inbox daily. Good tips. We spend a lot of time
 doing that. I think it will provide a lot of value. So give that a shout out at Ryanoffer.com
 backslash newsletter. But Cracker Barrel, I talked about Dolly Parton as someone
 that I admire a lot because she's 77 years old and she's reinvented herself about a thousand times
 and is successful as shit. And let's be honest, if you really break down, I really tell you,
 if you want to go watch some of the specials and some of the background of her, what she's done
 and overcome, like literally she had 11 brothers and sisters and some of the struggles
 everything. But yet if you bit how I'll put together, she stayed, how many businesses she started,
 like how successful she's been from music to theme parks. But Cracker Barrel is ushering in Dolly
 Parton's rock star era to promote rewards. And she's got a new album out called rock star.
 She remakes all these classics. I listened to the other day. It's jam up.
 Yeah. Cracker Barrel old country story has teamed up with Dolly Parton for its new rewards program
 promotion. Members of the program have the opportunity to win one of 667 rocking chairs,
 design with help from Parton from now until December 4th coinciding with the release of her latest
 album rock star. Cracker Barrel's online shop offers Dolly themed decor and other
 merchandising of these copies of the album also appears in a promotional spot for the rewards program
 featuring a teaser of a track from rock star to be released on November 17th. I think smart
 for Cracker Barrel to align. We call it influencer marking spokesperson
 is the old school term. Still there's still power in spokesperson marketing. And especially
 old Dolly and that seems like the right audience. But the same time. But she's universal, man.
 Dude, I'm telling you, you got it. You cannot like Dolly Parton. You have to respect the woman.
 Yeah. She's always positive to being the game that long and in really at least to my knowledge,
 I don't know any crazy gossip drama that she was ever really in the middle of in her whole
 career. Not that followed her career heavily, but yeah, she's always just seems like a bright,
 happy, positive person. She is. And smart as hell. Yeah. Yeah. And Uber talented too. And I'll say
 she still looks great. Looks great. Like fabulous. Like unbelievable. She looks damn good. Yeah.
 Damn good at 77. And putting out a call rock star. That sounds right because she is a rock star.
 Oh, yeah. Oh, yeah. So here's the Dolly. Chris, I think that's all we got this week, brother.
 It's a pretty good news segment. Never lie. We cover the gamut here. You don't find us
 the radcast.com. If it's radical, we cover it. That's why you're here. Thanks for making
 this number one and writing a business on Apple. For Chris Hanson and Miami, I'm Ryan
 Alfred from the studio in G Vegas. See you next time. The radcast.
 You