The Week of August 18, 2023 Marketing and Business News: YouTube Music is Adding a TikTok-style ‘Samples’ Short-form Video Feed

 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, August 18th, 23rd, our weekly marketing and business.
 And in the other weird shit we want to talk about, I'm joined by my co-host.
 He might be the official new coast.
 I don't know.
 Chris Hansen here.
 It's becoming a mainstay here.
 What's up, brother?
 What's going on, baby?
 How you doing?
 Rocking and roll.
 And every day is a vacay here in Vegas.
 Same kind of Miami.
 Yeah, vacay is the way of life.
 Exactly.
 I always loved the chi of the green tree in the background.
 It always calms me down.
 That's right, baby.
 I sometimes think you're going to grab one of those leaves and smell it.
 Oh.
 That would, but it's polyester.
 It's a fake tree.
 Ikea special.
 Yes.
 Oh, long story that I won't get into my dad's just to make those kind of trees.
 That was one of his side hustles and I was growing up was literally making silk arrangements
 like trees so that they're obviously made of silk believes the good ones were.
 Well, I have it.
 I need to do it inside of the day.
 What's happening in Miami?
 Well, it's actually we got a little bit of cooler weather coming in.
 I apparently one of my neighbors told me today that the sun is farther from the earth.
 That's why we're getting this break.
 I don't know if that's true or not, but I'll take it.
 It's been a nice breeze.
 It's been beautiful out.
 So that sounds like one of your cold plunge friends or something.
 Yeah.
 Yeah.
 One of my alternative friends.
 Yeah.
 Were you drinking tea before or after this was talked about?
 Sadly, I don't know.
 It was an elevator conversation.
 It was good old weather talk, awkward elevator talk.
 Yes.
 Exactly.
 Our small talk of the day.
 We divide our talking notes for our business news in the small talk and then business news
 and social media news.
 Just for anyone curious what our show notes happen to be.
 This first one is at first, I want to be honest here transparent to everyone because that's
 what we are.
 We're authentic and transparent here on the radcast.
 I saw this and I was like, that doesn't really belong on the list of notes.
 And it was about Welch's the brand that makes the fruit snacks.
 And so I was like, I don't know if I'm talking about Welch's fruit snacks.
 But it was I read deeper into the story.
 This is a great brand play because it's true.
 So they're leaning into and they're doing their first every story book and they're leaning
 into the fact of this notion that it's okay for parents to steal their kids' fruit snacks.
 And let me just say as a father of four boys, I 100% and did this last night actually take my kids'
 fruit snacks.
 My wife gets on to me and I have to hide them.
 So she buys a giant box and I'll go in there and I'll be like, yeah, rappers unwrapping
 Joel can add the stuff.
 Try to get in two or three packs because one pack's not enough.
 Let's be honest.
 One pack of fruit snacks, like seven pieces.
 And I'm getting like three or four packs in and I'm like scraping the trash quickly into
 the trash can or whatever.
 My wife comes in and she looks at you.
 Are you in the fruit snacks?
 Those rappers are loud too.
 Oh yeah, they're speaking those things.
 No, you're right though.
 It's like a two three commitment.
 One bag is like one mouthful.
 It's like an automatic two or three.
 Exactly.
 You can't just have just one.
 I'm like, I'm bunching on those things.
 I'm like, damn, these are good.
 These are healthy.
 Are you sure that our kids' lunches?
 Is this candy disguised as a snack?
 That's become the plastic buzzwords.
 It's a snack, honey.
 I'm like, that's fucking candy.
 Let's be honest.
 It's candy.
 It's not fucking healthy.
 I'm like, get me more of those.
 I want to snack myself.
 I'm going to go snack in the bedroom with like 12 of these packs.
 That's what I do.
 And I've noticed they made a healthier version.
 They don't take nearly as good.
 Oh no.
 Gotta have the original.
 Now, now they just come out.
 If you go into the grocery store in the gummy section, they just put them white in there.
 Like now, like the gas station, the welches, the fruit snacks, the sticks up.
 That's how they're like everybody knows.
 Let's just, let's call it what it is.
 But let's bring it back to the marketing side.
 So look, they're leaning into a clear insight.
 They obviously got into the offer house when they found this.
 They must have known.
 That'd be a good sponsor, actually, for the rat castes, be fruit snacks.
 So welches, if you're listening or anyone associated.
 Yeah.
 I'm telling you, this is a good insight because parents are going to snicker.
 It's going to give even more parents maybe a little permission or they're going to feel a little more naughty.
 They're taking the fruit snacks.
 You're leaning into a couple of things there.
 So again, if you're listening and you run a company in a business,
 it's finding these core insights, something like this so that you lean into them and you promote them
 so that then it lights the fire and ignites more awareness around them.
 So there's your marketing lesson on top of the fact that I'm a fruit snack junkie.
 I could admit that.
 In a gummy junkie.
 A gummy junk, I like some gummies.
 Let's be honest.
 People opportunity to gummy.
 Is there really a difference between those and trollies?
 Where they are?
 Trolley.
 Trolley.
 The sour gummy ones.
 Yeah.
 All right.
 Get into a whole bag of those.
 But speaking of another guilty pleasure.
 Chick-fil-A is releasing a new chicken sandwich for the first time.
 Chick-fil-A.
 Nine years.
 This is a limited time offering.
 It's a LTO baby.
 Chick-fil-A is introducing a new honey pepper per minute chicken sandwich.
 And caramel crumble milkshake.
 Holy shit.
 That sounds good.
 I'm so hungry right now.
 I know.
 I'm so good.
 The sandwich developed by Chef Stewart Tracy.
 Features like innovator.
 Yeah, he's an innovator.
 Features are crispy filet topped with a minute.
 He's pickled jalapenos and honey.
 Sign me up.
 I'm hungry.
 Honestly, it's about time.
 The hot honey chicken sandwich I feel like is trending heavy right now.
 And I feel like smart move on their part.
 Yeah.
 Hot honey.
 I am seeing that everywhere.
 Hot honey.
 Spicy honey.
 It's fire.
 Everything.
 You want your sweet and your hot.
 You want your savory and your sweet.
 Let's be honest.
 You want to get them both wrong.
 Yes.
 And not to be left out.
 The milkshake created by Chef Christy Cook.
 Now fast food has these executive chefs.
 Like Christy Cook and Stewart Tracy.
 Okay.
 Whatever.
 Flavin' away to come up with this special formula.
 Yeah, exactly.
 I'm gonna.
 I Chef Ryan offered in his kitchen.
 He put together peanut butter and jelly sandwich first son.
 But it's the fine blended made in the Vitamix peanut butter.
 It's blended with caramel flavors and butter Scotch.
 White chocolate pieces and blondie crumbles.
 I'm ready for lunch hand dessert already.
 Yeah.
 Me too.
 They're gonna be available Monday, August 28th.
 This fact so brought to you by Chick-fil-A's announcement.
 But put in your calendar.
 Look, I remind you.
 But let's be honest, folks.
 Number one, it's always my pleasure at Chick-fil-A.
 That should be their tagline.
 Because they do say it every time.
 It's like I believe them.
 It's like they hire.
 They obviously have some of the best hiring measures
 because some people say that shit.
 And I'm like, I don't fucking say that.
 I don't believe you.
 But you know what?
 There's people at Chick-fil-A.
 I think they might actually mean it.
 I'm like my pleasure.
 I'm like, I'm trying to like read between the line.
 I'm like that cynical guy that's like trying to like not really
 give you credit for that.
 And I'm like, damn it.
 I think she actually meant it.
 Yeah.
 They're training is on point.
 I know.
 Has anyone ever pulled the wool of your eyes?
 Did it sort of healthy and quick?
 And it's our pleasure to make you fat.
 Well, Chick-fil-A ain't healthy.
 Come on.
 It's first prize in Chick-fil-A.
 But you think it is.
 You're like, I think this is actually a healthier option
 than Burger King or McDonald's.
 I'm going to feed this to my children and feel okay about it.
 I still think it's healthier.
 And I know it's not.
 But I still.
 It's a brandy guy.
 That is branding.
 That is the brand.
 You make people feel good about it.
 I definitely cut back on it compared to my younger days.
 But if I need to get something, I always,
 that's my first thing to fast food wise.
 This is something we got to learn for VK.
 LTO's work, limited time offerings.
 Like they drive demand and they drive urgency.
 And they drive like this FOMO.
 So LTO's.
 Anyway, head note for us and other brands out there.
 LTO's work, limited time offerings,
 scarcity and agitation to of the best used marketing employees.
 There you go.
 There's your buzzwords for the day.
 Playing on our best emotions.
 Hey, it is.
 That's what people don't understand.
 Marketing is not advertising.
 Marketing is not promotion.
 Marketing is not branding.
 Marketing is consumer behavior and understanding emotional response.
 Yeah.
 There you go.
 DraftKings tells betters.
 The crown is yours.
 And latest Kevin Hart ads.
 This comes to us with our friends at marketing dive marketing dive.com.
 DraftKings has launched a new marketing blitz for the NFL's 2324 season
 with comedian Kevin Hart and retired NFL star Ryan Fitzpatrick.
 Along with humorous antics, the campaign introduces a new tagline.
 The crown is yours.
 You're used DraftKings.
 You're a you gambler.
 No, I'll throw down to the casino.
 Like if I happen to be there, but I'm not.
 There's a hard rock 30 minutes from here.
 I'm definitely not going up in my free time.
 We need like a group trip to Vegas.
 Like I don't, I'm not a huge.
 I used to bet on college football.
 I used to go to Vegas once a year,
 but I haven't done it a while.
 Like a trip of like buddies, friends, or whatever.
 Go to Vegas.
 That's where you go.
 I'll go gamble my ass off if it's like a trip or something and have fun
 and not feel like I'm in a max out every credit card or something.
 I enjoy it.
 I tried doing sports betting really just to get more into sports.
 Yeah, I thought this will get me more invested.
 But I just lost.
 So I was like, all right, this is not a winning formula.
 I still don't care about the sports and I'm losing money now.
 But it will make you having been an avid controlled gambler at times.
 Watching like Toledo versus Ball State gets interesting on Tuesday night
 when you got a hundred bucks on it.
 Otherwise, who gives a shit about Toledo ball state?
 But suddenly you got a hundred dollars right on it.
 You're like, Johnny Smith throw that fucking ball.
 Go.
 You're going, I'm going to the TV.
 Honey, what are you doing?
 It's Ball State and Milwaukee playing each other.
 I just love that it's saying the recent sports betting trend.
 I'm like, I'm pretty sure sports betting has been around as long as man has competed.
 Yeah.
 No matter what it was, it's just, it's more legal now probably.
 Oh, yeah, it's going to, you're almost a hundred percent going to be.
 I think it's how many states it is now, but it's pretty, I'd say it's pretty legal now.
 Good.
 Yeah, because my buddies are doing it either way.
 Exactly.
 So they were really curtailing it before.
 Now there's making it where companies have to pay taxes on it and everything else.
 It's not just a bunch of dudes sending Venmo requests back and forth to their bookie.
 I know.
 But it's funny.
 It's becoming like cigarettes like you walk into the store now and there's seven signs,
 plasters.
 It tells you you'll die if you smoke cigarettes.
 But now with gambling, it's like every commercial and everything starts with,
 if you have a gambling problem, call 1-800, don't lose all your money.
 And it's like, before any commercial comes on, I'm like, I now know it's coming.
 If you have a gambling problem, you need to tell someone, you need to call someone.
 Right?
 Yeah.
 And then the commercial.
 Come get your Grammy Scratch Off cards.
 Get them now.
 Right now, the Buffalo Bills versus the Stagels.
 There it is.
 They got to do that little disclaimer.
 Yeah, no.
 Before they play the promo that's like eating you excited about some game that you shouldn't
 care about.
 How much money you're going to win?
 Very.
 It's always the upside.
 It is.
 But anyway, draft Kings, new campaign, Kevin Hart, leaning into a popular figure to sell
 a promotional item.
 That's your marketing ploy there and draft Kings is everywhere.
 I see them everywhere on every espn commercial.
 They got a lot of money.
 I'll tell you that.
 Yeah, they're rolling it.
 They're rolling it.
 I see them on billboards.
 I see them on every other, I don't know, ad now because I'm in sports and stuff.
 So I'm seeing them like scroll through my feed, they're hitting all the channels, indoor
 and outdoor.
 Yeah, everything.
 So there you go.
 Kevin Hart's doing okay too.
 That man has got a lot of good paid advertising deals.
 What do you do?
 Geico or progressive?
 I think.
 He's haul over the place.
 Yeah.
 And funny.
 Like I like them.
 There's some of these guys are out there where I'm like, I can get tired of it.
 Get tired of Kevin Hart.
 Hey man, good for him.
 He found his lane.
 He's capitalizing on it.
 I know.
 It's pretty funny too.
 If you ever listen to this stand up.
 Yeah, he's funny.
 We've mentioned it already.
 We have a plastered on every wall sign and ad.
 There it is.
 There it is.
 Every episode of the Radcast brought to you by VK.
 V-A-Y-C-A-Y.
 The only way to take a VK and the only way to spell VK, which is V-A-Y-C-A-Y.
 Take a VK.com.
 Plant-based wellness right to your home, delivered to your door or latest product.
 Our mood-busting mushrooms are out now.
 We've got pomegranate and lemon.
 More flavors coming.
 Relax.
 Take a VK anytime.
 We've got those edges that get you as much of the ingredients that you need without the side effects that you don't.
 That's what our premise is.
 That's what we're doing.
 These are premium products.
 Third party tested and brought straight to you from Chris and I and all of our partners at VK.
 And so here's the deal folks.
 I'm going to give you a code.
 I want you to use it.
 It's called VK Ryan.
 It's limited time offer.
 Go use it.
 It's a little easter egg for you.
 VK Ryan.
 V-A-Y-C-A-Y-R-Y-A-N.
 Use that promo code.
 It's got a little easter egg.
 I'm not going to tell you what it is, but it's something good.
 So go use that.
 Order a product.
 Try it.
 Or we're going to do it in promotion to give away some samples.
 Our two-packed gummies.
 You give your email.
 You'll be seeing that on the site.
 A little button.
 So we want to get you...
 The biggest thing is trying these products, Chris.
 We know this.
 We want people trying it.
 Once they try it, they'll want to buy it.
 Our sleep gummies, whatever.
 Most popular products.
 It's all natural ingredients.
 And just the right ingredients.
 And not too much.
 The biggest thing we...
 Feedback we get.
 And I had this too much of the sleep stuff.
 Makes you groggy.
 Makes you...
 Like me.
 You get night tears.
 Too much millatonin.
 You get right around doses.
 And that's the key in all of our products.
 So go to takeavk.com.
 The official sponsor of the Radcast.
 There you have it.
 Anything to add on that promo?
 No.
 Just get after it.
 Try it.
 You'll love it.
 Everybody does.
 A few things on the Radcast news update.
 We've got a couple of episodes this week.
 If you haven't already listened to founder of Burn Boot Camp.
 David Klein will join the show.
 Very insightful on franchising as well as building a fitness brand from the ground up.
 Devon's a really smart dude.
 Really great marketer.
 And a really insightful episode.
 So if you haven't listened to that, hit the back button.
 Go check it out.
 Next week we've got Cory Camp founder of Forever Athlete.
 Really cool guy.
 Really teaching...
 There's so many people out there that played sports most of their life.
 Or did D1 and different things like that.
 And they come off of that.
 And they really hit a brick wall.
 Cory's doing a lot to help people with transitioning.
 Providing mentorship.
 A guide.
 He's written a book forever athlete.
 Same title.
 And then providing community and different things.
 He's out of Austin.
 But it's going to be franchising and doing different things.
 Really insightful down the earth episode.
 Really enjoyed getting to Cory better.
 So check that out on Tuesday.
 Just hit your reminder button.
 Let's go.
 Hey Siri.
 Remind me to listen to the radcast on Tuesday morning.
 There you go.
 My Siri just did it right here.
 Listen to the radcast.
 It's listening to me.
 I will be listening to the radcast on Tuesday, Chris.
 You will be too.
 That's a lie.
 Exactly.
 I got a stamp today, bro.
 The latest marketing news.
 You do?
 Hey, we're only the number one marketing business show on Apple.
 Over one million downloads the last 30 days.
 We want to thank you for that.
 So keep them coming.
 We need it.
 We need to feed.
 We need to feed the babies around here.
 I got four kids to feed.
 That's right.
 I got to keep those.
 I got to keep those.
 I got to keep those welches.
 I know.
 It welches in stock.
 I got to keep the boys happy.
 I got to keep mama happy.
 So we're good.
 We appreciate what an all-seriousness for making this number one.
 It's always the goal.
 For in some social media news, paid users of X.
 Also do this Twitter.
 Gets a new tab to highlight for paid users to highlight their posts.
 So X has rolled out a new highlights tab for paid users, allowing them to feature posts on their profile.
 And a dedicated tab.
 Here's the thing.
 This is cool.
 I just...
 What the hell are we supposed to call these tweets?
 Are the X's?
 O's?
 It's...
 I agree.
 I don't know.
 It's not tweets anymore.
 I'm hijacking the article to go straight to what the problem is right now from right now.
 I'm going to go X.
 What?
 I'm going to go tweet on X.
 I don't know.
 What the hell are we supposed to say?
 I almost wish they would give some dual marketing campaign pushing either way.
 Okay, really confusion.
 Even to this day when I go to pull X on my phone, I'm typing in TWI, nothing's populating.
 And then I'm like, oh, it's called X now.
 It's just...
 Yeah.
 I don't love it.
 No.
 I'm honest.
 Absolutely.
 I like the brand.
 I like X is cool.
 I like that.
 But I don't like that.
 I don't really know what to call it or what to do.
 And the people are struggling with it.
 And this sounds like a great feature at all.
 But I just...
 I really want to see the data for how all this stuff has impacted usage and all that.
 Threads came out and I told everybody to thread lightly.
 I think they have.
 That's fizzled like a hot air balloon.
 But the...
 But how is the X numbers?
 Are more people X-ing?
 More people.
 Not X-ing.
 The irony is when you X something, you kind of stop doing it.
 The messaging is confusing to me.
 Yes, it is.
 So, there you have it.
 But now you can highlight your X's on X.
 I'm just going to leave that one alone.
 YouTube music is adding a TikTok style samples, short form video feed.
 Short form, everything.
 YouTube music is introducing a new TikTok style short form video feed named Samples.
 They'll take users and discovering more music.
 Oh, stated short form videos are becoming increasingly popular for music discovery.
 No shit.
 Their samples tab was rolled out to iOS and Android's YouTube worldwide on August the 16th.
 So, on Wednesday you could do this and now it's Friday.
 So, if you're listening, it's time to go check out YouTube samples and YouTube music.
 I will say this.
 So, really don't relate.
 I was looking for the Morgan Wallen song.
 There's a really cool new chain smokers version of last night.
 That's your inside tip right now.
 I should play that.
 That's a jam.
 And I was looking for it.
 I ended up on YouTube because I couldn't find out on Apple music.
 And they did have it on YouTube.
 And I did get fed three or four short form ads.
 And they all sucked.
 But it did make me feel like there's a lot of room for improvement.
 So, I would probably get on the platform like a better ad because the ones that were there sucked.
 The creator content was pretty good.
 But the ads are no blame.
 I think there's an untapped opportunity there.
 And I will say younger audience because my kids are all over YouTube shorts.
 I think I've talked about this before because I don't let them get on social media.
 And they don't have to have an account for the YouTube shorts.
 And they're like age appropriate.
 It's all a bunch of cartoon robot shit and monster trucks.
 But I will say YouTube music has a...
 You can find like alternatives that and like soundcloud.
 You're looking for like a remix or something.
 There's your entire tip for one song.
 And I'd go listen to that.
 I'm more of a wall in struggling so much.
 I don't want to give him too much promotion because he's hurting so bad.
 But just give him a little more promotion.
 He's got chain smokers.
 Chain is pretty jam.
 Yeah.
 He's making the chain smokers popular again.
 They were the jam like what five years ago.
 Yeah.
 And I like them.
 I like Morgan too.
 He makes kings.
 Yeah.
 Yeah.
 He's doing all right.
 You heard that song, Cameron.
 Have you heard the remix that I'm talking about?
 Uh-huh.
 Stay on the head of the gillings in here.
 It'll be on the cutting.
 It'll be on every college bar.
 Oh yeah.
 It's a jam.
 It's good.
 So there you go.
 Yeah.
 But YouTube music adding short form TikTok style videos.
 Shocker.
 Could have called that.
 Yeah, exactly.
 Yes.
 We do have some social media holidays.
 We don't want you to miss.
 Today is plan your Labor Day sales day.
 It's like.
 Why?
 Tell me when you live in the U.S.
 Without telling me when you live in the U.S.
 Consumerism at its best.
 Oh my gosh, man.
 We do need to plan ours.
 For VK and all of our clients.
 I don't know if we need a whole day to plan for it.
 No.
 In actual holiday.
 No.
 Yeah.
 I'm looking to see if any of you.
 Sunday is national lemonade day.
 So I don't miss that.
 That's August 20th.
 And Monday is National Senior Citizens Day.
 So don't forget to respect your elders.
 Hold the door.
 Yeah, hold them.
 That might be me if you know where you put people.
 Like getting closer to that than I am the other.
 So.
 Respect your damn elders.
 You know what I'm saying?
 Damn kids these days.
 Damn kids these days.
 They have no respect.
 It's so funny.
 You think you'd never turn into your parents.
 Then you find yourself like saying shit.
 Fuck.
 Like I never say that.
 And I'm like, I try to think I'm cooler or something.
 And I'm like, damn.
 I didn't sound.
 And I don't really care about being cool and much is make sure
 my kids are doing what they need to be doing.
 But now that's all I guess my parents are doing too.
 I guess it's really the same shit.
 But what do you do?
 Do you get old?
 Get old gracially.
 Yeah.
 Exactly.
 Got a new skin care line.
 I might be telling you how this face stays so young.
 Old teaser.
 We're working on the deal.
 We'll see if we can pull it off.
 You know, this face doesn't come cheap.
 Chris.
 That's right.
 I know baby.
 What do you think I'm in the Med Spa business?
 So we got to open one at Greenville.
 Yeah.
 We do.
 I'm going to open one in here.
 I'm going to open one in my self this weekend.
 I can put one in social house.
 We can put a Med Spa right in here.
 You should.
 Why not?
 There you go.
 I'm going anywhere.
 No.
 I need some Botox.
 Yeah.
 I'm going to get myself a little hydrophacial this weekend.
 Hey.
 I like that vampire facial.
 I've never tried that before.
 Oh, yeah.
 Take your own blood and then like putting it back in.
 Spin it and put it back in.
 Yeah.
 I think we do that.
 I've never had it done though.
 The skin pin like microderm.
 Maybe like supposedly.
 Yeah.
 Take the blood out that.
 I don't know.
 Start rubbing your face with your own blood.
 Like, just vampire.
 Yeah.
 Whatever it takes to stay young and look good.
 Yes.
 Macy's is using 10 times more influencers
 to advertise new private label brand.
 The first of four brands in the new private label stable.
 The department store chain is ramping up its influencer marketing
 and an attempt to draw new shoppers.
 New campaign to spread awareness of the brand will include 56 influencers.
 A 10 fold increase.
 I guess they had 5.6 influencers before.
 That makes a lot of sense.
 For the previous influencer programming a spokeswoman said.
 That's making sense.
 10x with 10x be 5.6.
 Marketing guys are math guys.
 Yeah.
 Clearly.
 We can't have that.
 5.6.
 We need 10x that.
 I want to get 56 now.
 Okay.
 We want whole people now.
 That was the problem.
 That was the biggest thing that learned is trying to get half an influencer.
 It sucked.
 I will say, look, here's a deal.
 If you are using influencer marketing, then you're behind.
 Because nobody wants to listen to talking heads like me or the ads.
 Just kidding.
 They do want to listen to me.
 But they, but they're all serious.
 You can't run an ad on social media.
 That's the same commercial that you thought you could run on TV 10 years ago.
 You know this.
 Right.
 You want to be entertained or educated and they listen to their peers.
 This is word of mouth on steroids and every brand that's actually blowing up is using
 some form of influencer marketing.
 And it's a fancy way of called spokesperson marketing.
 Now they're called influencers.
 Yeah.
 It used to be okay.
 Get whole coaguit to talk about vitamins.
 Now it's let me get Terry Smith down the road who has a hundred friends to talk about
 vitamins.
 Yeah.
 You pay them for the word of mouth.
 It's actually, the irony of this is it's actually less authentic than word of mouth used
 to be.
 Now I pay my friends to talk about our products.
 Hey, don't make me like get real deep on this shit.
 And if you ever think it, you'll go, man, maybe we're not as authentic and as cool and
 as reference.
 I think we are.
 Now they've just penetrated your friend group.
 Exactly.
 It reminds them like multi level marketing.
 Yeah.
 They come over and I have this great opportunity for you.
 I want to tell you about I've got this new tub wear and you don't even have to watch
 it.
 It's biodegradable.
 You use it.
 You put this spaghetti in it.
 You empty it out and suddenly it cleans itself.
 I'm like, whoa, I'm coming over.
 Yeah.
 Tell me more.
 I'm cleaning tub wear.
 I think they're coming out with that, aren't they?
 Who knows?
 Wouldn't tub wear like the first thing that was like multi level parties.
 Yeah.
 Yes.
 There you have it.
 The first most of them.
 We're getting deep here on all the old school money, all the tactics, but this stuff
 still works.
 Look, we need to have VK instead of, so we're going to use, look, just bear with me.
 So we're going to use VK as like the proxy for ideas for everyone listening.
 So instead of having Mary K parties like Mary K, the pink car driving around, we're
 going to have a VK party for real.
 So you have VK, Mary K, hey, it even rhymes, no more Mary K, graduate to VK.
 And then we'll give away like a much cooler car where somebody drives around on the VK
 car.
 I think I can get behind that.
 Hey, I'm telling you, multi level marketing is our friend, but no, but for real, I do
 think that this type of marketing is making it come back, the word of mouth, the influence.
 All this stuff is like coming full circle, but combined with the amplification power,
 the internet and social media.
 So all these worlds are like starting to come together.
 It used to be just word of mouth, it used to be multi level marketing.
 Now you got the influence or affiliate, all these things.
 And so if you're listening in your company and your brand, you need to be trying these
 things.
 You need to be implementing tests and everybody thinks they're going to find like silver
 bullet marketing.
 No, it's not one thing, it's like dabbling in 12 things, then you layer on to what works.
 But I do like the Mary K idea.
 I'm down for a VK party.
 I think it's pretty good.
 Seven eleven drives in the metaverse with the Fortnite activation.
 I thought the metaverse had died.
 I guess it's still alive.
 I think it's just been dormant dormant since crypto.
 I feel like metaverse slowdown with crypto slowdown.
 I will tell you what's not so down as Fortnite.
 My kids play that shit all the time.
 Like it first.
 Yeah.
 Like still.
 That's not that I watch it's actually, I get it down like the whole watching them game
 and stuff like that switch.
 What's it called?
 Twitch.
 Like I get like the what like certain games are more interesting to watch the others.
 I'll go in and be like, Hey, guys, it's time to get off.
 I'm not start watching and I'm like, whoa, get out of the way.
 That car's running every get it.
 It gets like real.
 I'm like yelling at them like I was supposed to tell them to go to bed.
 It's whoa.
 Okay.
 I got you get the vortex watching that shit like it's telling you to especially on the
 70s TV.
 Like we got in their room.
 Yeah.
 Like that of the year.
 70 inch gaming TV.
 That's impressive.
 Hey, we limit it.
 Our kids play sports.
 Start.
 Stop judging.
 You're going.
 I hear the judgment through the microphone already.
 You let your kids play all the time.
 That's all they do.
 Play video games.
 No, they don't.
 But everything in moderation, including Fortnite.
 But I do like this integration with 7-Eleven because kids are playing it and a lot of adults
 are playing it too.
 Let's be honest.
 Yeah.
 I mean, I still have these friends to talk about.
 I see them.
 Like when my we have like our on like what you could tell when somebody else is online
 on Xbox, like it says their handle or whatever and my kids are playing.
 And I swear like when I played, I don't want to first got things like 10 years ago or something.
 Like some of my friends that I used to play like madden or something on, they're still
 on that shit.
 And they don't I know they don't have kids.
 So I'm like, they're some gaming happening with a lot of adults.
 I got a lot of buddies that I didn't even know for years that they were gaming, but they
 had a conversation last week with the buddy and so yeah, I played this with this friend
 and this with this friend.
 Yeah.
 We did a whole esports themed.
 Madcast a couple years ago.
 The numbers.
 I'm sure they're like doubled now.
 Unbelievable.
 The number of people.
 The number of time.
 It's been.
 Call of duty.
 Freakin.
 Madden.
 All that stuff.
 I mean, the NCAA games are like huge.
 Yeah.
 They're trying to bring that back because that went away because like the name image like
 this is like 2014 now they're trying to bring it back at college football game.
 That was like the last like game that I played regularly other than madden, it's like
 the college football, but 7-11 getting involved integrating with in fortnight.
 Now my kids are going to be going, let's stop at that 7-11.
 Let's see if it happens.
 I use him as like a guinea pig.
 When I see some of the stuff and I know it like his to radar, I'm like, I want to see
 if it if they if it's like really hit the radar if they get if they're nailing their target
 audience.
 Yes.
 Wendy's did something and I swear my kids starting asked for Wendy's more than they ever
 had.
 I don't know.
 Interesting.
 Yeah.
 Exactly.
 You've got your little test subjects.
 I love it.
 They do.
 I think that's all we got today.
 My friend, we're to tight 35 minutes on the red cast marketing and business news.
 We appreciate everyone who listens.
 You want to find us the radcast.com search for 7-11.
 You'll find it today's highlight clips or search for vacate upware party.
 You actually will bring it up.
 That's how good our keyword search is at the radcast.com.
 It will bring up any episode.
 It's an untapped feature sometimes because you can go Instagram ideas in literally every
 episode where we mentioned those keywords.
 It pops up.
 It's a great feature on the website.
 And we're always brought to you by VK take a vacay.com V-A-Y-C-A-Y dot com.
 We appreciate everyone.
 You know where to find us.
 I'm at Ryan offered.
 Look us up.
 Chris Hanson.
 We'll see you next time on the radcast.
 To listen or watch full episodes, visit us on the web at the radcast.com or follow us
 on social media at our Instagram account v.rad.cast or at Ryan Alfred.
 Stay radical.