The Week of January 27, 2023 Marketing and Business News: ChatGPT by OpenAI

 you're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it here's your host Ryan Alford hey guys what's up welcome to
 the latest edition of the rad cast it's Friday January 27th 2023 I'm joined by
 my co-host Christina Gassi hello hello Nick's on the ones and do's as always
 hello how's everybody doing yeah pulling no punches delivering all the
 production goodness if there is what can I make production sounds sexy I feel
 like it's pretty easy to make production sounds sexy I know like you know just
 just person up things there you go sounds like what I asked for when I got my
 haircut but okay yeah I got a masseuse can you get some texture to that
 rubber layer how is everyone good can't believe that it's almost we're almost on
 January we're almost there we're almost this your bolt truly exciting stuff all
 this past weekend you know uh Eagle's beat the crap out of uh giants yes they did
 yeah yeah much for game old Trevor Lawrence my boys from Clemson hung in there a
 little bit with Patrick my homes and Kansas City yeah another year coming
 we'll see these a little more help around them I think and then a little young yeah
 so rookie the Dallas Cowboys do what they do which is get hyped up and lose in
 the playoffs the Dallas Cowboys Dory yes yes but I don't I don't get into the
 NFL that much but playoffs you know I feel football slipping away because I don't
 watch his other sports as often like I'll get in a basketball like NBA
 tournament like summertime but football is kind of like the sport you know college
 football especially so now let us just win doing away I'm like okay there's a
 game on it's like one of the last games you feel the loss three games left you
 know like true American football over you know I guess there you go all
 American on that it's another reason to drink a beer and have a sub sandwich or
 something there you go do love a good sub sandwich how to get sub sandwich
 best weekend you make it or you buy it Jersey Mike's on the podcast brought to you
 by mayonnaise
 cumin juice yes so this has been the news a lot I wanted to
 tee this up the old open AI chat GPT GPT have you used it yet I have used it
 I I literally wrote write a like a social media post or blog post or something
 about Instagram engagement something just give him a layup I give all GPT boy a
 layup he nailed it I mean he was he was pretty much what
 topically people are saying should do and very conversationally written I mean I
 could have copied and pasted and put it in a post and called it done yeah so I did that I
 I threw a couple curve balls at him or her you know she might be a girl robot for all I know
 I don't want to be good for them us we you know whatever the pronoun is I wanted to get it right
 I don't want to get you know I don't want to get canceled by the robots true true
 those things I use it and it was like the the site was overloaded like it wouldn't even let me
 yeah yeah so it's fascinating we'll see how how long it lasts they've got a paid version now it
 look it's going to change a lot knowledge is no longer a differentiator mm-hmm because knowledge
 doesn't necessarily take intellect they have a good memory but you don't have to be intellectual
 necessarily to have knowledge yeah like I you know things and what this is going to do is it's
 totally democratized like knowledge in a way because and and Google's done that a lot right
 let's be honest but when this can write for you and you can set up automations and things for
 emails and all that just pure knowledge alone is no longer going to differentiate that's why
 you know it's going to kill some jobs because just knowing shit isn't going to make you different
 right having intellect and applying it in capitalistic ways right is going to make you stand out
 well again it's those things that you can't teach yeah that are going to and be smart and being
 like okay how can I navigate around these things how do you know because if you keep throwing
 the same spaghetti up on the wall that you were before when stuff like this like it's not going
 to stick anymore and I'll say this like it isn't like mainstream mainstream yet but I'm still you know
 I get being a CEO of a company I I get 400 emails sales emails a week from different people
 yeah selling some software selling some accounting things something and it you know it's never
 ending but it's clear that they aren't even paying attention because some of it is like
 copyright copyrighters offering like to write copy for me and they send a sample and I'm like
 this is no better than chat GPT just you know I get your jobs might already be gone buddy right
 and then the emails themselves aren't even as good as some of the examples I've seen from them like
 you know come on yeah like how about you send me a personal video because Rob robot can't do
 that right try to kind of tap into the the human side of it yeah send me a YouTube video if you
 talking to me make a tick-tock yeah and you went and looked at my social media and you knew exactly
 like because I live my life practically on social yeah you could go oh your boys like they had a good
 gamut sign might seem creepy but it wouldn't to me I'd be like okay you're paying a fucking attention
 yeah yeah you know personalization as human to human and differentiated ways is going to make you
 stand out and but it's still going to take some true wisdom and intellect I think to advance
 and some discernment and you can learn that I mean obviously I have my own handicaps hopefully
 known mental but you know if you have certain limitations yeah and obviously there's always going
 to be an opportunity for people to do other things but this knowledge gap is is going to be
 non-existent in the next like couple years because when the robot I call them the robot the AI
 the AI the artificial intelligence can do a lot of tasks automated in an automated format that
 previously took your knowledge to implement when that goes away yeah you better figure out
 something else to do and so skilled trades are going to be equally more important because until
 the robots are doing plumbing and welding and other things and they are doing factories but
 on large scale but like skilled trades are going to make more money there's going to be this gap
 weird gap this person with three degrees it's going to suddenly have no job you're going to have
 the high end and you're going to have the skilled trades in that are closer together than that middle
 used to be to the high end that's good the the pendulum is definitely yeah swing in the other way
 and I don't think anybody needs to like jump off a building or anything but please don't jump off
 a building yeah don't jump no we're not we're not that figuratively speaking not literally
 but you need to be paying attention because this is going to change the game and if nothing else
 for teachers and students that are cheating writing their papers yeah I was talking to Cole about
 that last night think about once they get neurolink where the knowledge is directly accessible in your
 brain yeah yeah well I can score everybody today Nick we scare ask her it enough right there
 unsubscribe right when when will it happen no it's coming but it's fun to play around with
 yeah it all scares us like a lot of things are also some captions for sure we had some good
 rad week yes yes rad week if you will the growth god joy and water I mean you know if you call
 yourself the growth god you know I mean one it's pretty ballsy but two when you back it up you
 write software that's pretty fucking cool and does a lot of shit right money where your mouth is it
 was I'd I listened to this but I've obviously listened every episode because I interview them
 and then I usually listen to them one additional time but I listen to this one edited actually
 this morning on the treadmill and there's a lot of knowledge here folks if you want to grow on
 Instagram if you want to understand how the algorithm works what it takes to kind of get ahead the
 things that have worked in the past the things that work now this is a tight 15 minute episode that
 you do not want to miss I'd go check it out it's on all the platforms wherever you're listening
 this go back one and listen to the growth god joy and water talking about growth hacking
 and not in the criminal sense but in the life hacks sense you know we all like life hacks things
 that shortcut things right how do you get to the end goal fast and tons of knowledge on how to grow
 on Instagram in 2023 go check that out next week I mean just getting any better than this biggest
 bad asses in business BBB this triple B oh how we pee Bruce Buffer saw your hymns like Kyle
 Creek some of the big bad asses we've had on the show we've summarized it down to some of the bad
 ass knowledge that they brought and this is a fun episode you to check it out and really again
 we're we're condensing this down to knowledge folks knowledge and insight and intellect
 they'll actually help you grow your business so you need to check that out next week Tuesday
 Tuesday wherever you get your podcasts wherever you do hear this right now just listen to it again
 next week so listen I consider myself a fairly classy individual and I definitely excuse you
 I'm going to know that pop is not pointed and I definitely have been a
 what victim of the stigma of Delta 8 and CBD and THC I mean you know homeschooled Bob Jones
 had a stigma and then VK found us and even their branding which says a classy high is something I
 can get behind and they've got sleep aids it is third party lab tested which you're right that's
 a great thing to say but that means that they're not faking any numbers like this is the real stuff
 it's not you know anything sketchy from gas station sketchy dispensary where you have no idea
 how much ingredients are in there right like hey yeah there might be 40 millicrons of that or
 there might be 400 right and like the kid behind the counter can take it and it would kill you but
 this is you know very user friendly love the packaging they also have the sleep aid which
 we've talked about how melatonin kind of messes with us and this has superlotus of melatonin
 predominantly CBD no no night terrors will descend and my it's stepped at approved my step to
 add uh came back for more uh he's like that's not helped me sleep I didn't realize it how much
 it helped me until I didn't take it he's like really helped me stay sleep longer and helped me as
 well I had my I solid like 7.4 hours of sleep you know my normal like six and a half was like
 over an hour or so uh take them out yeah take a vacay.com Chris Hanson the one of the founders
 super good guy and we say it every week but it's just important I think it's one of the biggest
 attributes for them and while we're working with them which is what Christina mentioned the lab
 testing and Chris's background is in medical testing pharmaceutical they own a lab and they have
 this they have a third party lab to they knew where to go for this stuff this is not someone concocting
 now with you know none of the regulations throwing ingredients in a ball and you're hoping
 what you're getting you can trust you're getting the best ingredients at the right doses
 to give you what you're looking for which is a pleasant experience and not a one of those yellow
 pills at the gas station the yellow jacket it is 21 of those by the way right right please
 I'll take one of those energy or hives I'm not sure which one it gives you but energy high
 hives this is not that no this is all seriousness give them some love vacay take a vacay.com
 official CBD sponsor of the radcast and I do I am rocking that I'm ripping the hat today along
 with the radcast from our boys at branded bill and girls guys at brandedbills.com go and get
 them some love I'm sitting here with my all my merch on like rock and merch city here today
 it's a cold blistery day and green is very very damp outside it's like 40 degrees and 18 inches
 and the river that's right behind our building looks like it might swallow us whole but I think
 we're gonna make it even the only way we're gonna make it is because I can get out of here in this
 sweatshirt there you go pop that hood up pop the hood up I did have the hood up coming in
 raining a bit hoodies beanies all the merch you want custom orders or they've got a great design
 team go check them out at brandedbills brandedbills.com official merch sponsor of the radcast
 has some social media holidays we do tomorrow is data privacy day hashtag privacy aware
 look I actually posted this week good timing for the content team posted something about this
 we're moving you know it was like oh we've got digital okay we've got digital we do all these
 things wait a second all our shits out there all our information people are coming a lot more
 aware of this is important and it's I say this I call a lot of these apps are free but nothing
 is really there's no such thing as a free lunch nope at least that's what my dad told me
 and uh literally you're giving away all that information information and you've got to be what
 look I do it because I know what I'm giving away and until someone twice my credit card I don't
 know what I'm okay with it and I'll seriously but I don't put my credit card out there I'm just
 saying the content you put out there your information your email your phone number you're giving
 that away when you use these free apps and so just know it but it's it's good to be aware
 and I think you need to be aware of how your data could be used yeah so
 all data privacy day you know on the cold winter Saturday which is I believe that Saturday the
 28 it is you have nothing better to do but read all the privacy agreements for all the apps
 there you go don't just hit I agree to terms and conditions yeah here's a gun so you can blow
 your brains out you'll think before you do that's a joke right and Charlie canceled for one
 hundred million things today and it's a good line from uh actually Fletch go watch Fletch with
 Chevy Chase it's a wonderful oh yeah oh one uh Sunday is National Puzzle Day
 you know this is nostalgia for me my grandmother and I when I was a little boy
 used to put together 5,000 piece puzzles and my dad nice to do puzzles literally on a Saturday
 or Sunday when my parents were like you know drop me off while they wanted to go get away like
 what we do with our kids now my grandmother and I though and also here so we would put like
 three or four put like we were bad asses and puzzles I love it not just business but in puzzles
 but it was fun memories like that in plain skippo it's a good southern game what is it
 skippo and puzzles okay that's what happened at grandma joe's house there you go not
 me with skippo but southern roots baby but it's fun man I think you think a little bit and I don't
 know makes you think but also kind of like shuts everything else off like it's very yeah because you
 have to focus on the pieces and so you don't think about all your other problems they don't have
 many when I was nine but you know listen you take a couple of the disposables and then you do a puzzle
 I think we just crack code I'm gonna take a vk gummy and do some puzzles hey yo
 we do some games here at social else we do so if you want to get your game on come down with us yeah
 and then January 30th is a national croissant day I think I could live on croissants if I could
 I like a good croissant oh my god you know I didn't know I realized how good croissants were
 because I kind of grew up eating like English muffins totally which are good but they're not as good
 anymore once you've had a croissant no and like the real one not they're like those very
 crescents not the ones that cost co yeah no go to a bakery yeah it's like pure butter I think is
 oh it is like butter on butter on layers just laminated dough over and over again man here for it
 and then Nick could you put an order in for the croissants oh yeah we can get some of them now
 from the the the SC bake room and then January 31st ending the first month of 2023 with national hot
 chocolate day oh good lovely yes it's that time of year for some hot cocoa indeed indeed hot chocolate
 Swiss Miss Day they need they need to have their shit out there and they do there you go we got
 some social media news this is a good one for a lot of people the Instagram chief says photos will
 get more focus on the app in 2023 I think that we listened to the Kardashians on this one good news
 for Instagram purists I think that and you have to look lean into your differences yeah
 and TikTok's never going to be about photos so lean into your differences and I'll say you know
 there's nothing therapeutic in my feed when it's a photo yes yes yes like the art of good photography
 needs to be rejuvenated I think people appreciate it but it's like all right it's less stimulating
 so it's like it's almost like less anxiety and it is but it's sometimes they can say more yeah
 and because sometimes you know videos or a lot of hot air or a lot of too much time it's time
 and it's like I don't know what you're trying to get me to think but I feel something when I see a
 photo yeah when it does the right things yeah so here's a rejuvenating photography in 2023 I'll
 sign up for that one yeah yeah thank you good for that oh I'm definitely in for that yeah
 yeah thanks a good one on Instagram thanks a good photographer so thank you yeah
 the you know I was gonna say we're back to our AI news Samsung is already using AI to automate
 social marketing ads yeah it's already happening yes forget at chat GPT if they mentioned it
 yes they're uh one of their lead guys says describing it is fun
 Ron does believe in the part of AI and it's potential for helping marketers
 fact he says Samsung saves a lot of money in Europe using AI to build its various digital
 banner ads that run across platforms see it's already happening yeah yeah
 placing you know so if you're a banner ad builder you need to diversify yep lean into a
 mix you differently and what makes special yeah don't you can be replaced by a robot think you're
 something else out it's so funny I started my career in one of my first gigs after I did this
 direct mail stunt that it's kind of sucked and then I was versioning newspaper ads for Verizon
 and this is like in 2000 I'm gonna date myself but and I wish to say I existed because we literally
 well actually made a lot of money because we got paid because there wasn't software
 sure change the sizes and keep the dimensions of everything perfect like it would have reduced
 our agency fees like totally probably glad it didn't exist back then but see everything evolves
 yeah because we spent hours like resizing things and keeping the exact proportions what looked
 right because it inches a couple inches here and there matter makes it hey oh yeah
 sorry I have to be like no you're you're working Christina it's different yeah but those
 specifics the specs important yeah certain specs are more important of those certain things AI
 will never replace on to our next article marketers welcome tiktok's transparency play despite
 political tensions so we know that and if you if you work for the United States government you are
 not allowed to have tiktok on your phone because bridges and security but tiktok's attempt to
 increase transparency and woo Washington lawmakers and civil society organizations to remain operating
 in the US has caught the attention of some marketers transparency provider buyers can't get read
 transparency provides buyer confidence to marketers said Ashley Caram Kinsey who's the VP of the
 agency you know I think this is good but here's one I don't know is the average let's say 22
 year old are they buying or not buying or pausing in their choices on tiktok based on any of this
 in your opinion based on the lesson data the lack of privacy like part of me wants to think yes
 and I know that there's this renaissance of expected behavior and goodwill and brands being accountable
 and all that stuff I see that trend but something like this is the average 22 year old going
 is this eyeliner that this influence or doing am I thinking about the privacy I mean I know I
 don't disagree with you and and for me the article sounds more like hey we know this is a problem
 but we know it's a problem isn't that great that we know it's a problem we're telling you it's a
 problem yeah it doesn't really feel like there's any correction to it we call that pandering
 I have just a little bit just a little bit yeah panda a ring that'd be good tiktok is like pandas
 pandering I do love a panda back to eyeliner yeah I already have some we'll see I think it's good
 that they're talking about it I hope that it makes a difference um but just don't fuck up the
 algorithm and start showing me stuff that's not relevant to me tired tired that's something bothers me
 you know you have to give all your privacy to do it but Facebook's got worse about it you
 should be pretty targeted but now like my feed as little as I get on Facebook as it's in work
 it's like it makes me wonder like what are you pulling my information from yeah I mean I like
 painting those but it doesn't mean I wear them every day it might not be what you're gonna buy your
 wife but yeah the next article I love YouTube unveils new program that enables students to earn
 college credits they announced today that it's partnering with Arizona State University and
 educational video company crash course to launch a new program that enables students to earn college
 credit that's amazing socials coming for your college I'm telling you universities this is they
 this is supposed to help you right now but let me tell you social media is coming for those
 dollars I am successful working at a marketing agency because of YouTube because I have a theater
 degree I learned in none of this in college yeah exactly taught myself so university need to be
 very aware of what's going on and I think it's great I mean it's like I'm I can see a scenario where
 I'm gonna offer my kids like a hundred grand and I go to college and just come work with me
 like yeah like say let's just put some money in your savings account and I mean don't get me wrong
 I believe in all the maybe go to social school or something like learn the uh in the now of social
 behavior because that's probably what taught me more than anything in college so if we can find that
 maybe that could be a crash course yeah four years and a hundred and fifty grand yeah just like
 if it wasn't so expensive you know I think that and we shifted what the priority of education
 actually was right and it was to learn for the sake of learning as opposed to learning for the sake
 of making money you know that's a conversation but I think this is great and my god the amount of
 classes I had where in college where I was just told to watch YouTube videos I think this will
 actually end up benefiting universities as well yes I see a world where I mean all colleges on YouTube
 and Facebook Instagram I mean like literally yeah Facebook university play the music of
 graduating yeah yeah there is probably the success of saying I'm sure yeah so it's
 common circumstance there it is after COVID uh our next article is a little uh controversial
 which is why I added it uh the Eminem's spokes candies take an indefinite pause on the
 polarizing rebrand Eminem's decision to move away from the spokes candies and its marketing
 represents a major shift in strategy for the candy brand which has worked to highlight themes
 of inclusion and diversity since first rebranding its colorful mascots last January as part of
 the shift in strategy Eminem's have tapped actress Maya Rudolph who I love as a new brand
 spokesperson who was set to appear in the brands previously announced Super Bowl spot you know
 get well go broke I'm just saying like I'm not saying uh no I believe in diversity inclusion no doubt
 but don't put it in my fucking candy don't make it really is it I don't think it was political all
 they were doing they mean they changed shoes it wasn't even this big huge push they added a purple
 candy and then there was a lot more the green candy became like you know but why are you making
 an Eminem sexy in the first place they should have never even like cross some of these boundaries it's
 like it's didn't just start recently it's like they but it's okay that they're in their personifying
 characters but it doesn't have to be taken so literally either way I think the stigma of it is
 ridiculously like the fact that Eminem even had I mean it's fucking candy why are you why are
 people so bent out of shape over a shift in footwear I think they just don't want to be told you
 know because the reality is with 99% of people don't want this shit in their candy and they're
 pandering to the 1% that's what I think but I think it's a bunch of conservatives getting to
 offend it over it I don't know I fall right in the middle and I'm fucking think it's stupid so
 you know I voted both both sides of the aisle and I think it's stupid as shit I think having
 as sexy Eminem as stupid as shit but again like I said controversial yes we got to do no I just
 think it's candy like you know I'm not saying I agree that it should have been sexy I'm just saying
 it just doesn't need to be politicized I don't disagree with that and I think that it's the other
 side that made it political but again just my opinion I don't know you know we every everyone
 could be offended if they choose to be well in bottom line they're not canceled everyone's
 gonna keep eating Eminem's I know I certainly will yeah I mean I've kind of cut back as part of
 my you know 2023 resolutions yeah well my 80 brand that goes woke resolutions now kidding it's
 more than I just only talk it right now while I'm getting into my bathing suit where does
 the Eminem's especially this Greenman's man because he was stumbled I know she was like turning my
 head as I went by the candy all that's why they put her in flats yes now I'm not turned on anymore
 so I'm not gonna eat her there all right Eminem's galore keep politics out of marketing they'd help
 me not to think about it one way or the other oh any final words no not today who who's
 everybody want to win Super Bowl get four teams left Eagles Chiefs Cincinnati and San Francisco
 is anyone care about any of this for me I think I'm paul for San Francisco
 it'd be a good story with old Brock party they're string quarterback yeah I think they're
 gonna meet their match with the Eagles this week no I do too but you know they're all kind of
 Eagles are definitely fresh to a degree with a lot of these players and old Jalen Herses a great
 story um but we'll see I once the Jags got knocked out I'm kind of like him build a little bit
 sure since now you look pretty damn good he has buffalo that's true old Joe cool Joe burrow I mean
 he kicked Clemson's ass then he's had and looked back since like getting that right in that game
 LSU was so good in that national championship and that's right he's just been on a high ride ever since
 how the hell did freaking out of state not play him was he really blossom that late he's probably like
 the second first or second best quarterback now yeah I don't know that's crazy interesting ride
 football he was going away oh no but it's it'll be back I know always comes back around
 I guess that's all we got you know where to find us for the radcasts.com search for all the highlight
 clips search for Eminem's sexy green wins anything you want sneakers flats delta eight yes
 nice shout out to VK official CBD sponsor love those guys Christina Yossi Nick Weaver I'm Ryan
 Alfred we'll see you next time the radcast to listen or watch full episodes visit us on the web
 at the radcasts.com or follow us on social media at our Instagram account v.rad.cast or at Ryan
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