Your B2B podcast is NOT top of funnel marketing

B2B Podcasting Insights - business strategy podcast for founders and brands

Most branded podcasts chase 'awareness' and stall.

Let's make sure yours doesn't.

Hi, I'm Neal Veglio, founder of Podknows Podcasting.

In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.

You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch.

Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video breakdown, and a 1:1 call—delivered within four working days after booking: podknows.co.uk/audits.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

More description

Most branded podcasts chase 'awareness' and stall.

Let's make sure yours doesn't.

Hi, I'm Neal Veglio, founder of Podknows Podcasting.

In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.

You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch.

Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video breakdown, and a 1:1 call—delivered within four working days after booking: podknows.co.uk/audits.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

2025-11-03 8 min Transcript 3 chapters

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Quick Summary

Output: One-paragraph overview, Key takeaways, Best parts

Deep Summary Summary Template Ready

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Transcript

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Chapters

1. You've been lied to 2. The big misconception 3. What to do next

You've been lied to 35.9s

The big misconception 135.2s

What to do next 381.5s