Weekly Marketing and Advertising News, March 11, 2022: TikTok Latest Features

 I don't know where all this is going, but it's just almost hard to keep up like some of these names are different every week
 You know someone was listening to me say like five years ago like say some of these things and I just like what the hell is that guy talking?
 Yeah, you know like it's like I'd be like back in the day. This is how they talked about this stuff. Yeah, dumbass before we were all virtual
 The question is out there is TikTok still a short form video platform
 You're listening to the radcast if it's radical we cover it
 Here's your host Ryan Alford. Hey guys. What's up welcome to the latest edition of the radcast. It's Friday
 March 11th, 2022
 I've got two lovely co-hosts today
 Oh, maybe one
 Well, yeah, sorry. Yeah, Joe you're not
 I've been called worse. Yeah, well
 The somewhat lovely Joe hammer
 You're welcome and the definitely lovely Christina Yasi just because I'm a woman you got my name right
 Yes
 You don't know how hard I thought about that and practice before the episode you do you heard it. Yeah, I coach I coached you
 You're a good coach. You were all right here. No, how's everyone good? How's the week been
 Long
 Yeah, but not bad
 Yeah, I've been running sound for a children's show
 Well, yeah, yeah, hard to top that
 Honestly, honestly, cat in the hat cat in the hat. Oh, you were you saw it. Yeah, I was a sound. I was there
 It was good phenomenal. I came to three showings boys. I wanted to know an
 Impartial judge how the sound was
 I didn't go. Oh, that's disappointing. I know. I really thought you did
 Yeah, you're going too. I know we did but not actually going like he didn't actually go. I would never
 Christina is a lovely
 Actors who plays in up and coming yes for ever we've been teasing it forever and a lot of people like what the fuck is that like
 It's a show they talk about it on the episode
 But there other than I could think and go watch the uh then what's fun about it is even like I'm in it
 And I'm still kind of like what is this
 What's happening? Right. Yeah, there's an Instagram page
 There is there is there is so opencoming.series
 Go check it out. You'll see pictures of
 Christina playing myself
 A heightened version very creative name of Christina is your character. Yes. Yes
 What can you tell us about that character without giving plot away?
 Oh
 She's born and raised in a small up and coming town
 And works in a man's world
 Say that's and that's that's all I'm going to give you. That's a good synopsis for the moment. Yeah. Yeah, it's good teaser
 Very good. I like it. It's been a good week here radical. I was on the panel yesterday at a FedEx event speaking
 Uh, thank you FedEx for inviting me talking about e-commerce. Oh, yeah
 It's a one trillion dollar industry now
 Learned that yesterday. T
 So much there is so much money in the world
 Believe me. I know Amazon package on my
 Doorstep every day. Yeah, I mean too
 Every day
 Look at my ring doorbell like oh there we go
 There's another one. We do get a lot of you. We're near a lot of Amazon. I try not too
 I'm one of those I try to shop as small and as local as possible
 Yeah, I know
 I
 Gradulations on it. It fits into my like generic white girl stereotype as well. Yeah, it's excellent
 You're not a mother with kids yet. Right. It doesn't need it like yesterday. Right
 I'm not against it, but yeah, I don't order nearly as much as many people do
 Yes, I ordered almost nothing
 Yeah, but still somehow
 We have a lot of stuff in our house very weird. What's uh
 Give me one thing that's been on your radar this week
 And any subject any topic like
 And don't say Ukraine where we're uh, we're good news. That's been on everyone's this is the good news network
 You can go get that news anywhere else
 Even though it's important and we do support Ukraine all right, all right
 But with that said
 That's all we're gonna do there we go pro Ukraine
 Yeah, we're not with it. There we go. You want to go first?
 Um, I've been studying the stock market. Oh, yeah, my dad is big into stocks and I said hey
 Will you give me lessons? So I go over to my parents once a week and um learned all about um stock options last night
 So stock tip or you have a stock
 If you're wanting to you know low-risk high reward, I would recommend stock options. Okay. Yeah, all right. Nick you write that down
 There you go. Do we get that he's got it? Stay tuned when I'm a trillionaire
 Yeah, can I borrow some money? Yeah, can we get a loan for the hot? You can do it like you can do an option. That's fine. Oh
 Option by always options. Yeah, always a good option. Yeah, I always do
 If you know what I mean, you do, I don't
 No, you have no options. No, no, no options open. It's a sad cruel world and I'm just waiting to die
 Yeah, like everybody else. You think I was your week. My way's been great great
 No, it's been good. I enjoyed the event yesterday was actually very enlightening a lot of nice people and in town
 Yeah, was it the Marriott here locally the Marriott Marriott
 It's very nicely done. There's a lot of people there. I mean for a Marriott ballrooms like 200 people in there
 So I had a nice 40-minute presentation on live social selling on e-commerce
 Okay, and uh, it's pretty good Nick decent
 Gift thumbs up
 Why is it putting thumbs down Nick?
 That's weird. Are you shaking your head right now? Nick was throwing tomatoes. Happy. Yeah, it's like what that's part of the presentation
 So he could juggle it makes good content. It's got no matter for really
 Why is Nick vomiting? Yeah, anyway, so I do have this so I'm I'm talking with a company called Earth to
 And so they're part of the metaverse. They are a they've made an exact replica of Earth
 In a metaverse that they have created and they're selling real estate
 On said earth to and they're selling millions of dollars a month
 Of real estate and they are
 Probably hiring me to be like a fractional cheap marketing officer or something. I like that right. Yeah. I like that
 So we're in discussions. It's all I can give. I can't give away your secrets
 But sure kind of pumped about that is the real estate market as bad on earth to as this on earth one or it's good asking
 Yeah
 Yeah, if you're buying
 Not good. Yeah, you're selling pretty good, but then you have to buy again unfortunately
 And she sell your Honolulu house on the earth too, you know you're not gonna be able to rebuy that yeah
 And then then what'll you do you know if you can't
 You go about to your studio and I would imagine and I'm gonna make this recommendation to them that they start building outer space
 As the next
 Hey, the next land, you know, what about underground? Oh, hey wow the mole people. Yeah, I mean
 It's it's a it's a hey if they're listening we're giving them a lot of free ideas. I want to charge the mole people
 You know the mole people are listening. Yeah, I'm gonna get I'm gonna buy a bunker on the metaverse
 So hopefully get in it. There's nooks. Yeah, right gonna put some VR goggles on and you prepared. Yes, World War 3 2
 Yeah, oh, I like it. I like it. What do they call those people that are
 Planning for that doomsday preppers. Preppers. Yeah, I'm a proper in the metaverse prepper in the metaverse
 Preppin my parents are preppers in this universe, but we don't have to go into that now
 I've not bought toilet paper in two years. Wow, I'm grateful for it
 That's hello, that's something else. All right. I don't know if I want to go down that that rabbit hole. Yeah, sounds like it'd be a good
 toilet paper
 Well, we did run out there in the pandemic, you know, uh
 I didn't I didn't run out either. I mean, I mean it's a society. Sure
 I thought you were like actually people that didn't stuck up. I was like wow. Yeah, we were we were using cotton towels
 We as humans. Yeah, poison ivy leaves
 That was a weird choice
 I don't know why you did that rash
 Seems like there's like so many other options. Yes
 Had a good week on the radcast. We had Alex Morton
 Who joined us on Tuesday
 Switching gears from our poison ivy rash discussion. Sure
 Alex Morton is a multi-millionaire from MLM multi-level marketing, right
 Doing well a lot of people making a lot of money on on that. So I would go listen to it
 Very cool. Got a great YouTube following really enjoyed talking with him on Tuesday next week
 Editor-in-chief of entrepreneur magazine Jason Pfeiffer joins the show
 All right, that's exciting. I know trying to butter him up. They run some articles for me. Yeah
 Smooth just smooth. Yeah, that's called a trade-off, right? Yeah, no in the big bargain
 I haven't called any favorite yet. He was actually he's got a great podcast cool guy
 Really good sit down. We recorded several weeks ago and uh, so give that a listen on I guess that'd be the 15
 My math is right. Yeah, probably not
 Tuesday the 15. That's right. That's right Tuesday the 15 well done
 4.30 a.m. I hope you're up and listening at that time
 I'll be on your release, but I don't know. We scheduled it. I'm gonna be meditating. Yeah, I'm busy. Yeah, yeah, meditating asleep
 Eyes closed. Yeah
 I think it's a good time to bring up this beautiful hat I have on
 The nice hat you like this hat very triotic. Yes
 Uh our news new sponsor
 Branded bills. Mm-hmm. We do have hats ordered officially. They're coming nice Joe. I believe it or not
 They are coming
 With the radcast logo. They're extra nice and we're gonna do some giveaways
 Actually, I even have on a demo of a t-shirt all the swag all the swag
 But uh go check out branded bills for 20% off use code radcast 20
 20% off you can get good to your friends give it to your family
 Hey, just put it on your social media you that they want the deals man
 And we want them to get credit from the radcast so use the rooftops shout it from the rooftops
 radcast 20 in all seriousness. I have about four or five of their hats even before
 We got our radcast deal worked out and they do fit exceptionally well and we've got some
 Other gear in the works hoodies t-shirts. I love a good hoodie. Yeah. Mm-hmm. I've got a radcast. I need no big deal. Mm-hmm. Maybe next got one
 They're very warm
 Very very tasty. That's why I don't wear it in here because I would be the it's the sauna sweat. Mm-hmm
 So go give them some support branded bills branded bills.com
 You can find them on the radcast website as well
 We've got a link there that will actually you don't have to put the code in you get that link
 It automatically puts it in so everything you order 20% off
 They're good good peeps over there. Go give them some love tell them the radcasts at you boom with that
 It's time for another absurd holiday. There's no shortage of dumb things to celebrate
 A radcast social media holiday segment
 Yeah
 Catchy you see no only the I've learned to get the but not in
 My ears quite to that decibel
 Excellent. Yeah, I enjoyed it thoroughly. Yes. Yes. Especially the at the end, right? Yeah, which I totally missed
 So sorry about that. We've got some important social holidays like always ones. You can't miss this is very
 This is the most serious. This is the most serious part of the session. I mean
 Yeah, social holidays there is at least
 seven a day
 Up and through what Friday Saturday Sunday Monday
 And we're gonna lead off today, which is March 11th. We've got five holidays today. I mean we jammed him in today
 First it's national Johnnyapolis each day
 Of course it is. Yeah, buddy get today. Yeah, that's some recognition that that has really I have gotten too old to
 And haven't heard it. Well, I remember the candy Johnnyapolis seeds like what is Johnnyapolis seed? Is it some base?
 I remember the Disney I think there's a little Disney short character as well. Yeah, you planted all the apple trees, right?
 Yeah, yeah, he's like he's like Paul Bunyan. Yeah, but instead of chopping down the trees he was
 Planting them. I don't remember the little box of candies. I still make this. I hope not
 I think that's why I had so many cavities
 I remember and I'm not to be left out another another one that you really need on your radar
 If you hadn't planned it in its past lunch, you're you're S.O.L.
 National oatmeal nut waffle stay
 Wow
 It's a mouthful. Yeah
 I don't know if I've ever requested oatmeal or nuts in my waffles truly. I know. I remember blueberry
 It's too many breakfast options in one breakfast option. Yeah, yeah, one non breakfast. I would write nuts
 I don't know I'm gonna put nuts in my waffles
 Like well, you know, okay, I take it back. He con waffles. Okay. I guess that isn't a stand corrected
 That's why you're here. Yeah, it's pretty smart. That would have gone completely unchecked. Yes
 Completely unchecked lately unchecked. I didn't want to upset someone get canceled
 Christina you're gonna like this one and I know you're you're holding out hope that you're still might get an invite
 It's national
 Proposal. Wow, wait, it just like
 My mom's little roots there. Yeah, I will always hope that I get famous now
 I'm in now in the right age of yeah, what 20 something. Yeah, 20 something vague non-descript 20 something. Yeah, pushing 30
 Yeah, I look forward to promposal day every year. Yeah, March 11
 Yes, every every year, especially when it's on a Friday, you know, just meant to be yeah
 Is this where we're gonna see like I won't probably I guess Facebook feed or Instagram feed like people's kids
 They're like ridiculous invites or something
 Probably you know, they're sweethearts or whatever. It's just like
 Is this a thing is this known enough? It's a thing. Oh, it's a thing. It is totally a thing
 Yeah, that's what I said when my daughter was senior high school
 She never told about prom poses. I was like, what don't you just ask somebody? Oh, no, I know it prompt
 I know about promposals, but I don't have to say it's a big thing
 Right, but like like as of March 11th. This is the day to do it. That's more what I'm saying. Oh, no
 But I am accustomed to
 Is the promposals it depends on when you're promised
 That's yeah, exactly. See I mean March makes sense, but March is probably early enough that you can get ahead of it
 Yeah, sure. I think art is in May probably yes
 It's also world plumbing day. I just mansplained that
 We have so many to get to
 Mansplained you
 World Plumbing Day world plumbing day. Okay. We're gonna. We're gonna leave that there. Sure. And finally, yes
 National worship tools day
 Bow down down to neck everyone
 It's uh, you don't like that one the uh, I don't even
 There's a lot going on with this one worship of tool in it. I looked it up because that was the only one on the whole sheet
 I was like I couldn't even totally wrap my head around because I was going down the right you're a tool thing
 Right, but no, it's actually work tools like worship of work tools day. That's a thing or I guess
 Is it read my lips? Yeah, no
 That's what I think
 Funding that like how does
 Probably uh, I would if I had to guess I'd think bryobi or
 What's up the other tool companies? It's a collab
 Com Depot in the catholic church. Let's do a worship of tools day you come to our
 Place of worship. Yeah, it's called home depot right there's some kind of communion
 Couple signs of the
 March 12 saturday
 National Alfred Hitchcock. Okay. Do you love some Alfred Hitchcock?
 I need some like mystery music. I don't have any
 You have that goat screaming. Yeah, that's kind of
 That'd be a separation of expectation, which he's
 That's don't play smart stuff. We don't
 We don't get that
 Now see you don't make us look
 Not hard
 Women's planes. Yeah, yeah, I get a woman's playing a lot
 Most people do yeah, so any favorite Alfred Hitchcock
 Movies or is it like just sold like psycho
 Also, you know, I mean, I don't know that's the birds. The birds always speak to me out
 Rear window. Oh, yeah. Yeah. Yeah, we're windows good psycho's the one though. Yeah, right. Yeah, I was I like the one with Vince Vaughn
 Then when they oh, yes, yes, yes, yeah, it's a little creepy. Not as good. No shot for sure. It was so good. Yeah
 Really
 Moving on. It's a national baked scallops day
 Not just scallops baked scallops. Yeah, well if you fry those things you're fucked. Yeah, you don't know
 This isn't your day. It's probably coming up though
 Well
 Yeah figures crossed
 I'm on pins and needles. Yes, personally
 For fried scallops day. Yeah, it's also a national girl scout day good for them. Cookies the cookies
 The girl scout's not the cookies. Oh, yeah, again, different day. Didn't have cookies over there. Yeah, this is just the girl scout center
 I mean, you would think they were it's not though, and that's why they have to have separate days. Wow, you're
 I'm explaining. Calm down. She serves this
 It's national plan flower is well
 Plant a flower
 I won't be doing that today. No, let's tomorrow, right? Yes. Yes, Saturday plan flower day. Was that change your mind?
 Possibly, okay, you could plan a flower for this reason. It's national working mom's day
 On a Saturday on the 12th I mean, at least it's on a Saturday
 So we don't have to work take take the day off on it. Yeah, just just for you
 Yeah, we don't have to go to work today wins dinner
 Who's it?
 That's real. That's real. Yeah
 Sunday March 13th national coconut toward today. I don't really think about that
 Coconut toward
 I got it there. I was I got it there. It was like I was I was starting to start the card. It was sputtering
 But it got there coconut toward
 Wow, coconut toward I've not a coconut fan. I can hate for it. I like I do too
 Twinsies look at that. I don't know if I need my lips. No, I don't know if I like torts
 Isn't a tort like a civil law? Yeah, I think it's like a tart like some kind of dessert. It is. It's a fancy tart. Yeah, kind of like
 Christina
 Okay, you fancy you two fancies. It's also national your month day on Sunday the 13th year muffit
 Late in the season. Yeah, yeah, yeah, that's supposed to be like 20 degrees this weekend though. Well, maybe that's why
 Maybe that's why though. They somehow nestered. I missed it. Yeah, you didn't get it
 It is national good Saturday too
 Okay, one of the more
 Yes
 That's hard to make fun of. Yeah, it is. So everybody be a good smerry tonight and only on Sunday. We'll see
 It's also national jewel day the singer
 Know that like things the kids the kids
 Things the kids smoke
 Yeah, the kids smoke them. It's over the youths
 Yeah, you can you can
 Whatever
 Think about however you want. It's jewel could be the singer. Mm-hmm
 Jolpods could be
 Jules in general. Yeah, like family Jules. What everyone call it
 It's national canine veteran day
 Again, it's like a sad thought. Yeah, I know
 Think about all the German shepherds that have died in the line of duty. Yeah, I guess they're veterans. They didn't necessarily die, right? That's true
 Maybe
 Still it's like you mine goes there. My mind went there instantly. Yeah
 Um
 So we will celebrate them, but we'll move on to the next one that's much more interesting
 National open an umbrella indoors day
 Absolutely not
 Fuck that shit
 Yes, that's seven years. Yeah, that's the mirror. Yeah, yeah. Okay, I don't know if they put a year
 I'm I'm talking like I know what I'm talking about and I don't so that's on me three years
 I'll open an umbrella day. I'll say three years indoors
 Not doing it. I wouldn't I think I've done it before
 Did he? No wonder
 You're like you can do it on a stage if it's in the world of a play. Ah
 Maybe that's loophole. Maybe that's what they're talking about
 It is Sunday though technically I would call it Saturday, but my show notes have it on Sunday because I guess that happens at midnight
 They like savings
 If you're listening, we're well ahead of it. You now knows daylight savings
 Only if you listen to this song Friday a real one. That means that the clock in my car will finally be right
 Because I just know
 Yeah, we have a couple of those here at work
 They never change
 It's right half the year or however long the brain teaser. Yeah, exactly
 It's one hour and seven minutes fast. Yes
 Monday
 March 14
 National learn about butterflies day
 I've been waiting for the opportune moments
 I've seen an iMAX film about monarch butterflies everyone. So I just want to you could drop that link so that in so we can watch it on Monday
 Yeah, maybe I've only gotten through caterpillars. I paused it
 I was waiting for Monday. You're a long way to go
 The I you know this should have been on Sunday, but we'll take it on Monday national napping day
 Fair enough
 So Monday everybody take a nap napping day if I have to
 Twist my arm. Yeah. Yeah. Why wouldn't that be on the weekend? I don't know. It's also national potato chip day
 You know you're gonna see that on social lays Pringles
 They're already planning out all their social shenanigans stuck in there shenanigans
 We gave that idea. We we noticed that one before the commercial came out of course. Yes
 We have the receipts
 I mean was it what was a long reply for for them to have made the commercial
 No, no
 But we did at least we sure
 Oh finally national right down your story day is Monday. Okay
 That like a biography deep. Yeah, her are memoirs that we discussed sure
 Right down your story seems like deep stories. Yeah, I'm candy. It's a very short story. Yeah
 There we have it. It's time for another absurd holiday. There's no shortage of dumb things to celebrate
 Red cast social media holiday segments. Yeah
 I love it
 Yes, everyone's favorite segment or maybe just ours. I don't know, but it leads right into a true segment of segments
 Trends in the metaverse
 You know
 We joke about a lot of things
 But at the FedEx event yesterday, we got pretty deep in the metaverse talk in discussion and
 I'm not so sure we should take it lightly
 We've been we've been lightly mocking it. Yes, and it's a little bit. It's more I think the people
 And the hysteria around it maybe and the new the hype cycle that I make fun of more than more than the reality that it's come
 It's again, I watched my kids play robots all the time to know that they like this shit, but it's like
 Anyway, we had a good discussion yesterday, but I do have some news news in the metaverse. Let's hear it
 Polychain
 Pantera leads a 10 million dollar investment into the metaverse fashion house
 Space runners is the first metaverse only fashion house
 To be built in the metaverse
 It will they've raised 10 million dollars and they want to be the first dedicated fashion brand
 Operating within the metaverse. They've collaborated with NFL players Calcuzma and Nick Young to release wearable in a NBA champion sneaker in fts
 I was gonna say they're in the NBA in a NFL, but yes, it's fine NBA NBA and fts. Yeah, NBA and fts
 That's a lot
 The NBA champion collection sold 10,000 NFTs in the space of nine minutes and we're likely to help finance space runners vision of an end to end fashion metaverse on block game space runner
 Yeah, that's what it's called. I've not heard of that. I mean, you know, we again have fun sure
 But this shit's selling to someone very quickly every time they launch this thing right especially when there's like a celebrity or an athlete or something attached to it
 So it's like there's obviously demand for it, right? Yeah, whether it's speculation and all gonna be junk bonds in five years
 Yeah, maybe no one knows, but
 So fashion out so it's essentially like what we talked about a few weeks ago with Nike had bought that company making digital sneakers
 Yeah, and you know, it's just selling digital goods. No different than last month or two selling digital real estate. You're buying
 digital fashion and you can put it on your avatar or
 Have it in your I don't know digital closet virtual closet, right? You know, you can then you can put the clothes or you can come out of the virtual closet. Yeah, with the clothes
 Yeah, you did you should come out of the closet. I'm going to you on the metaverse virtually. Yeah, well virtually
 Right, right. Yeah, I'm already out here. So yeah
 Sorry honey. Oh, she doesn't watch. Yeah, she doesn't care. Yeah, she has to care. So
 I don't know where all this is going
 It's just almost hard to keep it like some of these names are different every week. It's like yeah, it's
 No, no, it's none of it's centralized. It's like if it was all happening on Roblox
 It was all happening on Facebook. Okay, right, but it's like 37 different. Yeah, universes
 Like what's it called space jams space runners? They missed an opportunity there. Yeah, right? Yeah, yeah with a Z
 Maybe to differentiate it from the movie. Yeah, jams call me space jams. Was that whatever that the NBA jams member the basketball game
 They make one of those like, you know, the golden tea. I've been trying to find one. Yeah, they connect to the internet. It's for player
 Yeah, that was before my time. I want to do a spinning like fireball dunk on your head, right?
 I don't know virtually though virtually right right in the middle with my meta hammer. Yeah
 In your NBA
 Yeah, space jams
 Base runner in other news Adobe is taking another step into NFTs
 Finally
 Adobe's social network behands is adding support for the polygon cryptocurrency platform
 Three words. I enjoy. Yeah
 Letting users more easily showcase polygon based non-fungible tokens or NFTs
 You know, someone was listening to be say like five years ago like say some of these things that I just like what the hell is that guy?
 Yeah, you know like
 I'll be like back in the day. This is how they talked about this stuff. Yeah dumbass before we were all virtual
 I'm historically on the wrong side of this type of thing
 I remember so I remember when they started putting phones and cameras and I was like
 Look at stupid right. What do you need to care when your phone for everyone has a camera on their phone?
 Yeah, I'm in it. Well same with like iPods and phones. I was like no, I want separate devices. Yeah
 No, I would rather die. Yeah, I would rather die. I just not listen to music. Exactly. Truly
 Beans is essentially where people upload like their art or like did graphic artists and stuff
 Upload all their art like their graphic designs and stuff's kind of like a social network
 And I think this is gonna allow them because a lot of these designers are getting tapped to make these digital artworks
 So this will allow
 Beans
 Beh
 You got y'all see right though. Hey see got the important one for it. Yes
 Hyundai creates metaverse service station to view the 3d replica of locations
 The man you buy some gas in the metaverse cheaper there
 Yeah, the emergence of the first metaverse service station is here to transform the virtual platform
 Hyundai oil bank has created a digital all-in-one service station inside the metaverse platform that users can access to visit a 3d model of the site
 Yeah, that's a lot of words together that I don't really it's like I
 Get it, but I don't get it. Yeah, I couldn't explain it to someone
 No, oh my god, but I'm not totally lost
 Mm-hmm. I'm close. Yeah
 It's uh
 Travertual gas station. Why would you need gas?
 Who says you might need your car in the metaverse that's what I think is interesting is in the metaverse
 So why would we can't you design it so that you wouldn't need fossil fuels?
 Like if it's the metaverse and we already know that we can have electric cars. I would just be like well
 Gas is a thing of the past in the metaverse. It's like getting it's like if you get cancer in the metaverse
 I mean like what the fuck I feel like we should have fixed this. How did I get?
 Okay
 Anyway, it says uh just the virtual ass customers can access oil banks channel and use the stations facilities to fuel vehicles with fossil fuel
 Hydrogen
 liquefied petroleum gas and electricity so you could choose how much damage you're doing to the metaverse
 I can't have a Tesla in the metaverse that's the thing
 I go way to like teach a lesson like this is what's really like if you can like visualize in the metaverse
 What's happening depending on your choice of oh totally
 You see the actual damage that you're the this is all to make us, you know, I think that we need to
 The hole in the meta meta is a metaverse ozone
 The meta's ozone
 Yes exactly right carbon emissions
 Virtually don't get me started there you have it
 Trends in the metaverse
 Hello that last note just hits different it's just that does
 Moving on through our broader marketing and advertising news
 The question is out there is tiktok still a short
 Form video platform. That's the question and here's the answer. It seems less and less so
 After the company announced last week that it's expanding the maximum length for uploads the 10
 Minutes
 Well, I think it's funny that we think 10 minutes is a long time
 Sure, I get tired of like 36. I'm like, but if
 You know, but what's the difference between that and YouTube? That was my thought
 Now I know the platforms are different kids are dumb I guess and they don't have any
 I think you're gonna see
 I think you're gonna see this transition from
 You're still gonna have the frenetic stuff that's on there, but like it's gonna change because you're right
 That stuff works when it's 30 seconds and it does keep your attention for that 30 seconds
 But when you have 10 minutes you don't want to see 10 minutes of that, you know, and so it's gonna be more like
 YouTube
 Not getting that's the point right because then if you have I have a lot of friends that have pretty big followings on
 I saw that look tiktok
 Where are we going with both they don't on on YouTube and so it's easier to just
 You know keep producing that content in the platform that works for you
 We have a much
 There you have a much bigger following on tiktok that we do on on youtube
 Right, and actually we've gone the opposite direction
 We've started taking stuff that was
 Instagram videos and putting it on reels and just cutting it down to a minute and it's like people love it
 Yeah, we're so funny and good. Yeah, you guys are so funny
 You know
 It's an acquired taste
 Like big scallop some people like it some people don't Nick is a big huge fan
 Yeah, why is he throwing up again? Oh, I see the quarter of the flu or something. He's not feeling well
 Uh
 Staying with the tiktok theme sure tiktok launches sound on
 Sound on is an all-in-one platform for music marketing and distribution the platform let's
 Artists upload their music directly to tiktok
 And on royalties when tiktok creators use the music in their own videos there you go cut out all the middleman
 They'll royalties for you. I was kind of wondered how that works on tiktok. Is it use any song right?
 Do they sound on game on sound on with sound on. Yeah, I think this is good. I think I
 Think anything that kind of democratizes the whole content creation and music
 It's like and don't get your wrong the record labels have look if they front money for you to do things
 Okay, you owe them some things
 But like if you self-produce you need to have avenues to monetize right and there's all these gatekeepers and
 Just like tiktok is
 Removing some of those barriers, which that's salute. Yeah, I love it. I think it's really cool
 I think Spotify the payment like the the money you make is really bad. Yeah, it's well
 I'd say if you don't have like
 tens of millions you're not making money or real money right virtual money virtual money
 They'll throw in some NFTs
 Some worthless in it
 Yeah, yeah
 The radcast NFT we're that's not where are those
 Exactly, we might have them we might end up NFTing the whole of them coming in all seriousness. Yeah
 It is
 About like I've thought about just like if we put it up on a site where you couldn't like report it
 We just charged a dollar sure could we sell a million views or watches of it like you know like oh
 I think so I mean only a dollar to watch the 30-minute pilot
 A dollar every time or a dollar and you have access well, I think you could have access, but you can't download it like you would like
 Yeah, I'm sure someone can hack it
 Per view and then if you pay five dollars you get 20 views and if you share it you get a 20 percent royalty
 Hmm, okay, I like that a lot see I can get on board with this. Yeah, so how many of your friends you share it with 20 friends
 You can make I don't know to start making some money. I don't know royalties on people like money. There's no question about that
 I don't know there's just a crazy idea. I'm like okay. Why don't we just self-produce this and put it out there get a dollar to watch it
 I mean, I don't know. Yeah, that's up pretty quick
 I mean we've got every agreeville 300 grand everybody puts it on their social media channels, etc
 Yeah, social media channels. What the fuck ever?
 Account and because it's only a dollar. I feel like you might avoid the pirating situation
 Yeah, yeah, you know, it's not even marketed by saying this is cheaper than gas. Yes, much cheaper
 This is like by the time it releases it will be like one-tenth of a gallon
 Look at that
 There we go. What do you think about
 craft mac and cheese is partnered with netflix to promote the new film the atom project. Of course they did starring Ryan Reynolds
 And premiering on March 11th. It would be mac and cheese. Yeah, it's a mac made in heaven
 You deserve a sound effect that one I will say what I get
 The craft time's company has made a bigger effort in recent years to integrate its brand into pop culture the netflix partnership helps accomplish this
 In a way that compensates for the lack of ads on the streaming service
 Say this is branded content. This is what we need in our show
 We need spink like spinks if you're listening. What you need you need a coffee cup on every
 show table and
 The metaverse that is up and coming sure
 I've been coming as a metaverse is what we should be yeah just that yeah
 I'm gonna get there we go
 But uh in all seriousness this is where it's going people like if you aren't paying attention
 So people don't want to be advertised to netflix is doing subscriptions
 Everybody does is there's no ads
 So but brands have to promote and get brand awareness
 So they're gonna be doing these more organic promotions to where they still get
 The reach and frequency they need but in a less intrusive manner. So there's your marketing lesson for the day
 Do you think all of this is gonna circle back around to itself
 Like we're gonna go into this oh and Ryan Reynolds is eating craft mac and cheese and then in
 20 30 40 years
 It's like I would rather just have a straightforward 30 second guy trying to sell me something. I don't know
 I
 I don't know if the if we're gonna go back to that yeah, like I'm more still in it right
 TV isn't dead and linear TV and but
 I don't know I just wonder in the world of the tic-tocs when you you know
 30-second content can perform well. Yeah, yeah
 Just a just a question. I think it's gonna be a more organic
 Advertising world forever moving forward now
 Marketing will always be there because what you have is we give and trade a lot of
 Data and a lot of I don't know willingness to kind of absorb the stuff because
 We trade it for convenience because like all these social buttons. You don't pay to be on this in a paying to on tic-toc
 So are you serious? Are you paying free?
 I said
 Yeah, that's wonderful good Samaritan day. Yeah
 Nick why'd you give me that email I addressed this in that $10 deal for my own they did say they were
 You know struggling
 Is it a bit? Are you doing it?
 Never never I will say that I've noticed that product placement on like regular TV. Yeah, it's a little clumsy
 You don't mean they'd be like hey, let's all go to Red Lobster now
 Exactly Lobster Fest
 Here's a show I can't figure out. Maybe you can help me out supermarket sweep anybody
 Have it seen it. I've seen it, but I don't watch it. What's the premise of the show? It's a game show. Okay
 So it's hosted by Leslie Jones the lovely Leslie Jones
 Yep, and they do all this and they run through and grab stuff off the shelves. Did you side? I mean to Christina? You fuck
 It's me the whole time
 So they but all over the shelves. I mean, it's real brands. It's like coke Pepsi like how do they? I'm sure it's sponsored
 I mean by all those brands though. Maybe I mean like every brand you would see in a grocery store
 Oh, some are more prominent. Yeah
 I'm sorry. I'm sorry. I get it take this very seriously
 Yeah, you do you take your grocery shopping seriously. I love it. The
 I would guess there's gotta be some promotional something in that it's crazy. Maybe I never had it. Yeah, look at a clip of it
 It's called what supermarket sweep. It's every fucking there wouldn't it be so much more distracting if it was like Dr. Thunder and all this
 I
 Know it's real I will look at it
 Twitter rolls out a new tool for creators to manage their earnings on the platform
 Writer is introducing a new tool for creators called the creator dashboard
 So should meet a giant
 Hey, they're a giant says the new tool is designed to help creators analyze how they make money on Twitter
 And how much they're earning for monetization features
 Hmm, there you have it. Maybe are you guys anybody active on Twitter like not as much as I should be but
 I check it more than I tweet. I don't ever ever look at Twitter. I don't know if it's I love Twitter
 It's the only one that I've like I've deleted my social media before and
 You know that time limits but Twitter is the only one that I've always kept
 Probably because I don't use it as often so I've never felt like it's a problem
 I do you look at Twitter. Yeah, I look at it once a day really but and that's not much obviously
 Mindlessly look at see if there's anybody sent anything funny or if there's like some news thing that I hadn't say
 I mean, I maybe I should be looking you look at Twitter too
 Even Nick. Yeah, yeah, we don't look at Twitter. So let me go
 This was a blast to the past abracommi and fitch will shape shifting for a new era
 To change public perception the brand is looking to tick-tock abracommi and fitch sets out to transform itself from the once so self proclaimed
 Exclusionary brand. Mm-hmm complete with scantily clad models on shopping bags. Oh
 sex sells and even shirtless male door greeters, but they're now moving to
 More to a brand centered around inclusivity
 Sure, I feel like they're really behind on this like this has kind of been spend a minute
 I got a opinion on it's here. It's a little different
 Look no one
 Will fault or believe that like we should be and having children like no one should be shamed into like having to look or be a certain way
 So I believe in that wholeheartedly
 With that said look at me
 I was there you obviously you're like why are you looking at my gut bro
 But with that said I I don't fault them for going more that direction, but
 There's something to be said for having a brand that has
 some amount of substance and some amount of
 specialization and or scarcity or uniqueness and so
 Does that uniqueness need to make others shamed for not looking a certain way? Absolutely not sure
 But when you give up your soul, but our rock hard abs scarcity and no, I'm not saying what they that they didn't need to pivot
 But
 Just to go towards the messy going to the messy middle was in recipe for your fucking brand going to the shit
 Like because if you don't want to be in the messy middle you need to have something that stands out and
 I'd rather it be like, you know
 And it's something is something exclusive
 You did not necessarily
 People acting or looking a certain way, but some exclusive some reason to go there if you're just another trendy
 Brand it has no
 substance of
 Interest whatever that is. Yeah, and again, I don't think that interest should be
 Something that makes people other people feel bad right
 But just to go towards we're just gonna be more include. We're just gonna, you know
 I disagree because I feel like that that's where the substance comes into is you have a brand that has been
 Arguably substance less and very
 Just focused on aesthetics and then you move into this kind of well
 We're gonna be more inclusive is it is it trendy is that happening because that's with making money 110% and I get frustrated with this whole
 Conversation of body positivity. Yeah, it does feel like it's just what's selling yes
 I think it's a conversation worth having and I feel like that's a movement into something that is I feel like it's purpose for purpose sake and not
 Good marketing, okay, you know nothing. Yeah, like
 I just think you're you're jumping on the bandwagon
 That's why it feels late to me like it this should have happened
 Sure, you know, when it but then we wouldn't have had the shirtless teens at the door and stuff and
 You know, who wants that? Yeah, we would have missed a lot of model cultural composers
 Yeah, I point there. I so here's what I think I just wonder like
 But where's the care I do care about what to finish this thought and then you could say whatever you want
 No, you don't want me to you don't want to do that anything, you know, okay, um
 Do we not want our kids to aspire to greatness and or and I'm not talking about ever coming of the old but like
 Exercising and getting outside and being
 Social and like do we not want them to aspire to something more than
 and
 Being overweight if they you know if they can control it
 I'm not like someone can't control
 But like devil's advocate it goes both ways like do you do you want your child to believe?
 Oh, I shouldn't go to the pool with my friends because I don't have the body of the girl on the Abercrombie bag
 Well, I don't think I think there's a fine line of saying you shouldn't go to the pool because of that if you but it but it having aspirations to
 Be something and to push yourself
 I can get behind that yeah, like yeah, I don't know the balance of the two sure
 I mean, I recognize the other side sometimes people can have these conversations and they're just so far in their
 Chamber they can't see the other side, you know, but I just don't I don't know the balance of it
 But I also don't like
 Oh, just do whatever you don't you don't like shame on either side no bottom line is what I mean
 Yeah, and I also don't want shame on
 aspiration sure and goals and
 You know, and I and I mean that I don't mean that just physically
 Embedded in a lot of ways. I feel like we're moving towards this
 Oh, whatever whenever however, it's all good right
 Hmm, I don't know
 Yep, I forgot what I was
 So here's what here's what I think about and I'm not going to get as deep into what you guys are to me
 That sounds like that company is in deep shit
 Because I'll go back to my old example of Ruby Tuesday, which I know from very well from
 Unfortunately, I mean work there
 For quite a while is they changed their whole deal. They're like we're gonna be fine dining. We're gonna stake in lobster
 How many Ruby Tuesdays are there?
 Not many one I
 Within a hundred miles. Yeah, maybe one
 They you fucked her bud. You know what I mean? Yeah, stick with the chicken tenders. Yeah, that's what style bar
 So all anybody cares about Abercrombie
 Now that's those clothing stores are going out of business like
 Right, yeah tell suffering. I mean unless you're I don't know
 e-commerce. Yeah, yeah or or like super exclusive like
 Gucci or
 Yeah, you're your big fashion houses. Yeah, I mean cuz like Lulu lemon. What's where do they fall?
 I did different sectors has come brand and whatever the hell
 Leggings or whatever the hell
 Athleisure thank you very much very good. I get them mixed up with the other one. There's two that sound the same
 Which which one was like the one? Jim shark
 That doesn't sound anything
 Jumped the shark hold on a second
 But there's one that was like they would send stuff to housewives and they would sell it on Facebook. Is that Lulu lemon?
 No, Lula row Lula row
 That's the other one. Yeah, which was yeah, which now is there's like a Netflix special about it being a Ponzi's game
 It's very good
 But you didn't know the name. I watched it. No, it wasn't that good, but I watched it a while back
 I watched it good discussion though. I like the discussion
 And we're gonna move on here. We're we're we're getting longer in the tooth on this episode
 Tender rolls out
 In-have access to background checks powered by nonprofit garba
 I am here for this one
 I didn't understand yeah
 Background checks on tender
 Rolling out and ironically we're talking with a company to do their marketing that does
 Not only background checks, but STD and health records
 Oh, so that you go into it and you know like you can see their health records like it's almost like disappearing or something
 Like you can give them access for like a minute. Yeah, or something and so that
 But you know, I noticed someone's vaccinated or not. Yeah
 I know
 I mean, you know, what's interesting is
 And I'm married and don't have to worry about this, but
 Thankfully, but I'm happy for both of you
 Love that but like you know, it's a fun time to date. Yeah, no, it's like, but it wouldn't be it wouldn't to be nice if you just had those boxes check
 Oh boy. Yeah, yeah
 Background check check. It's when a dating app called swiping check just check. Yeah check the box
 Mm-hmm. It's sponsored by the FBI
 Never been on tender by the way just let everybody know
 It's a different world
 It's the person's results indicate they have a history of violence for example
 The user will be encouraged to report the match to tender
 Company told tech crunch it removes any accounts that have been reported for violent crimes across all matches dating apps
 Can't you lie about that stuff though?
 Probably well you can't but I mean if you if you're
 If you have a criminal record sure, I don't think you can you know get a go on that right? How are all the
 criminals gonna date
 They're gonna have a criminal mingle it'll be
 That's great one tender tender behind bars
 Tender I really know
 Tender
 Yes
 Very good. I'm thinking of business ideas already. Yeah. Yeah. Yeah, yeah, Hinge
 Read my lips
 No
 Yes
 Any parting words from my friends here he thoughts
 Gosh, that was a that was a chock full of stuff. I don't know. We have so much philosophy
 Actually intelligence. Oh, man. They're me for a loop a little bit my brain's kind of it's what I'm here for
 Actually, I think that's actually true. It is true
 Told you I wanted to smart it up a little. Yeah, instead of yeah. Oh, I can I can
 I can be smart
 It's weird because off the air she's
 Right, and the only reason is because tender didn't have background checks now they do
 Just look pretty right, right. That's the metaverse version
 I'm not a very interested in Rosie Aussie. Yes, sure
 Well, I appreciate everyone. Yeah, thanks. We appreciate you. You can find us at the radcast.com search for tender
 And criminal records
 Enjoy your weird holidays. Yes, search for Abercumbia and fitch. Yeah, you get all the commentary from today
 Whether you want it or not. Oh, no, waffle. Right scallops. No big scallops. Big scallops damn get with it
 Go support branded bills brand of bills calm radcast 20 for 20% off
 We appreciate everyone. We proceed. We joke a lot on the lot
 But we do appreciate we hit top 100 again on apple. We're top 25 on Spotify. We couldn't do it without you
 We'll see you next time on the radcast
 To listen to full episodes or to contact us visit us on the web at the radcast.com
 Or follow our host at Ryan offered on Instagram. Thanks for tuning in
 You