The Week of March 31, 2023 Marketing and Business News: Pepsi Embraces Maximalism for First Visual Overhaul in 14 Years

 you're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to
 the latest edition of the rad cast. It's Friday, March 31st, 20, 23 are weekly
 marketing, business, entertainment, world news of the week. Wild. I love it. World
 news. Keep keep spinning it. Your way says the niche down your podcast. We're niche and
 a wide, you know, it sounds like it's grounded in business. Yeah, you know, but some
 of you think they're like the business now, you know, it's true. Everything is content.
 Everything is business. Christina Gassi. I got saw your on the ones and twos. I hope
 everybody is good wherever you are, whenever you are, however you are, however you are,
 I did the win ever because the podcast kind of live forever. This you could be hearing
 right now and it be 2041. Isn't that alarming? And I'm in an old man's like home, you
 know, you know, old man's home in 20 years. I don't want to hear it. Yeah, it's true.
 I know. I know. Yeah. We'll see. Hopefully we'll make it that far. But how had a good week?
 Yeah. I did. I'm a viral. I hate it. Hot mom. Famous Christina Gassi. Yes. Can we
 do that? Are you going to change your name to that? It's famous. No, but I go by the brand.
 If you will, is cry comedy because my initial spell cry cry. Yeah. Is that your handle
 on TikTok? Mm-hmm. Well, it's just it's Christina Rosiassi, but my bias is cry. It could
 be changing. We'll see what happens. Now that I'm famous, I have to think about things
 differently. Yes. But I really hope that TikTok doesn't get canceled because you finally
 made it and they shut it down to the game, but playing the game nonetheless. So I got to
 see the spot or the bid or the whatever you call content these days. And it's funny.
 So tell everybody what it what's what's the premise? The premise is what would happen if
 Disney Princess has got divorced. So I have a bit that I do when I do my standup about
 like, where is that princess movie? I'm not ready to meet the right person. I'm ready
 to meet the wrong person. And then like hit my peak at 40 after I go through a divorce.
 So that kind of idea kind of just spun into this bit, which then spun into my love of
 musical theater, which then turned into I don't even know what. Yeah. I like it. But you
 were playing the princess and it was something about the stuffing your shirt. Yes. So I took
 the Disney song, Be Our Guest and changed the lyrics to my new chest. This is the boob
 job that she gets with her subtle single and buying. Funny. That's all. It's funny.
 You gotta check it out. Give her the handle again. Same good. Christina Rose Yassi. Yes.
 She seems very funny. You know, we try to make her funny here, but we make her talk about
 business news. But Jack of all trades master of it's good. So give her a shout out on take
 time. Let's make it really viral. There you go. I'll take it. Mm hmm. It's been a good
 week. It radical. It's been busy. It feels like we're zooming along here. March 31st.
 March is through been enjoying the basketball tournament. Oh, so good. So much fun. Who
 you liked for the championship? You can we can do recording it before the games are Saturday
 this Friday. So we'll let's get you on record. Do you look for women? USC for sure. Five
 short. Easiest pick of all time. Who is who's playing in the men's? Yeah. San Diego State
 Yukon, Florida Atlantic. That's right. In Miami. That's right. I'm for Miami or Florida
 Atlantic. Yeah. Cause they feel like the underdogs. They do feel like it. I think you're
 on everybody's going to like white for cause they've won like the most points. My sleeper
 is San Diego State. I think they've been they look like a football team on. It's a weird
 tournament. It's such. This is the product of NIL. We're going to bring it back around
 to business marketing with the transfer portal. And I know teams could get better quickly.
 And there's a lot of older people kids playing now. Cause you have the COVID year. They got
 they bump. They're extra extra year. Then you got the transfer. And so now you've got
 like 25 year old grown men out there. Yeah. Yeah. Who like have their lives? And they're
 like, yeah, why not? And with the one and done, you know, Duke or Kentucky or the blue
 blood don't, you know, have a little bit of an off year. Right. It's a little more manageable.
 Right. It's like managing a roster year year. Like everybody's kind of complaining about
 that a little bit. Cause it's simply like free agency. Yeah. So yeah. I don't know what's
 going to happen there. But I like San Diego State and the upset. I think everybody thinks
 Yukon said. Yeah. Everybody's watching tournament. Go enjoy it. I did think this was really
 cool that new Starbucks CEO saw this for right before we came in. And you know, it's always
 a complaint that, you know, it's top down. Like when you see us, they don't know what's
 happening on the ground floor. Right with their employees. So their new CEO went and took
 the 40 hour barista test and has been working in the stores. It's anything like. And he's
 going to keep working like half day every month. And he's getting a lot of applause
 that and I agree. Cause like, if you're going to run a business, I mean, that's the core
 business is in those in those baristas in the in the coffee shop. Like no one was
 happened. What? That's why your customer loyalty. The customer pain points and the employee,
 you learn both. Yeah. What are the customer point pain points and or opportunities? What
 are the employee that people that take care of you and make it all happen? Right. I think
 it's amazing. I think it's smart and a lot more CEOs should do it. And you know, if we
 get a coffee shop, I'd be there making coffee. It's like undercover boss. Yeah. I mean,
 I made some dick talks today. You know, he's just like one of us guys. I'm practicing
 like one of us. Yeah. Like the lay people. Yes. No. It's, uh, but it is smart for as many
 as the size. So, uh, hats off to Starbucks and don't remember his name. If look, I should
 have given the shout out. It's, uh, shorts. What's this? Howard, Howard Schultz. Howard
 Schultz. Yes, it is. It's okay. I'm losing my mind, uh, keeping in our theme of beverages.
 Pepsi is embracing a new maximalist icon and changing their logo for the first time in
 14 years, which it's new and fresh, but still feels kind of retro, which is fun. I like
 the retro look. Yeah. Pepsi was born in the Carolinas. Uh, that's where we are. We know
 we're in South Carolina, Greenville, fastest growing city in America. I think I'm just going
 to get up there. It's up there. It's up there. It's up there. We're going to talk
 to enlist or something. I get redirected every morning on their ad to work. Every time
 road works, right? It takes me 14 minutes to drive 0.4 miles. Um, but, uh, that aside,
 the, uh, Pepsi was born in the Carolinas and I do like the new, the new, the new look.
 It's retro looking. Uh, they said it was to focus because everything's moving towards
 the zero sugar brands. Yeah. So coax doing the same thing. You see, you've seen the,
 my coke is all about coke zero. Uh-huh. And me personally, I'm all about it. I know.
 And coke, I will say this. It's not as good as coke zero. Pepsi zero is okay. It's better
 than diet Pepsi. It does. Yes. It that's kind of like saying, you know, crafts better
 and shit. You know, but, you know, it's like I just, it got rid of the diet. Yuck tastes
 both the zeros. Yeah. And it'll be interesting how they market these. I mean, it's all the
 rates because the sugars, not so great. Right. And we love our zero calories. You know,
 see in the 17 spoonfuls of sugar. Are you seeing that, that, that comparison? Oh, that's
 what my father would do. Yes. Literally would spoon 16 tablespoons of sugar onto a plate.
 Take my doctor pepper and say, have this instead. True story. It's effective. Why I'm
 funny. Uh, yeah. But I think you're going to see more and more people like switching over
 because awareness drives activity. They're doing it. But Pepsi's just got to work on that
 formula a little bit. They can't quite. So little too syrupy. It's like they're tagged
 onto me almost as good as coke. Like a soft smear campaign. And I like the brand
 in marketing. I like their CMO. I like, I think they do like the right tactics. Sure.
 You know, they got Cardi B like dance round doing like trendy hip stuff. Like, but it just
 isn't quite as good. Yeah. This is being real. Like I mean, I get my part of my brand is
 honestly. And you know, I could pander to calls it as you seize it. You know, but that coke
 zero is tasty. So good. I do like the branding. So check that out if you hadn't already seen
 it. Uh, and what else do we have in the small talk? We got, I think that's it for today.
 Yeah. What else has happened out there? We got this week's podcast. Yeah. The broadcast
 versus food. Yes. We love our food talk. I know. It's funny. When we have these guests and
 some of them have been a couple of years, um, when we repost these best of was almost half
 of them will DM me, like, you know, thank me for reading, you know, exposing them out and
 all that. But it's also I also get to catch up with them. So it's like selfishly, it's
 for the audience, but it's also like rekindles like a DM or something. And so shout out to
 all them. Casey Webb, my man from man versus food. He's so great. I love that show. So great.
 It's so good to stuff in his face for real food. I love watching people eat like too much.
 If you ever watched me and versus food, do your favorite and go like, check that out. Like,
 he's always doing the food challenges at the restaurants. Like, you know, 17 pounds of nachos.
 See, I've always wanted to do one of those because I think I would shock people because I think
 I could do it. Yeah. I'm not. I'd be out of commission for a week, but yeah. But I could do it.
 Yeah. We talked about that. Like, dude, how do you prepare for that? He's like, it's interesting.
 So check it out. We had lots of our favorite Noah Sims from MasterChef. We had Spike Mendelssohn
 from Plantburger. We had my man, Cosmo from Cosmos Q, all the best. And Jonathan Sinto, one of the
 best chefs in America, a recap and the best of all of our food entrepreneurs is what I would kind
 of summarize that. A lot of topical and interesting topics that I think any business owner could learn
 from. So it's not just about food, but really interesting their stories combined with how they've
 grown in popularity and how they leverage food towards their own celebrity and everything. So
 the fascinating discussion, the Radcast versus food that launched on Tuesday, go check that out.
 We've got a quick watch episode of all of our shows. It's a good time to mention that. You know,
 not everybody has 30, 40 hours sometimes. So we do 10 minute versions on Instagram, IG,
 as well as YouTube. So you can get the best of every episode.
 But the bread and butter is getting on audio, getting on that treadmill. That's what I do with my
 favorite podcast. Hot girl walks. Pop in my podcast and go. Exactly. And next week, Dr. Amy Shaw,
 man, tell you what, we're talking about make it. We're talking about all this food. She's not
 going to be drinking Pepsi. Yes. No Pepsi for that. Dr. Amy and no more nachos for me.
 Or Doritos or Oreos because it process food is not good for you. And I cried a little bit during
 the episode. So I'm going to have both. We're like, we're handing each other tissues, but
 but it all says she's awesome. Very insightful. I can't wait to listen to that one.
 About what you should or shouldn't be eating. And you know, what it does to your mood. Right.
 You know, what you hear is how you feel. And it's true because like, you know, you eat that
 big ice cream Sunday. Man, that first three minutes is like heaven. Yeah. Then about 10 minutes later,
 like sleepy and crashing and, you know, so totally the excuse me, I have a drink of my water.
 The hydration is I loved her, but I didn't like her. Like, I loved her as a person,
 but I didn't like hard, hard, hard truths, you know, the hard truths of eating, but it is. Look,
 here's the thing. We have a lot of people listen to show that are high driving people like
 entrepreneurs trying to get the best of yourself. If you're trying to get the best of yourself,
 what do you eat matters? Yeah, take care of this. Because it controls your mood,
 your energy levels. And I feel it. Because like, when I'm freaking going hard and like today,
 my peanut butter crackers, it's not really cutting it. Right. But, you know, and I sometimes that
 happens though. Sometimes it does. But you gotta just keep bringing it. Because you know, when I'm
 hungry, I typically reach for steak. Amen to that. And when I want to just steak. It's a good
 rancher steak. Straight to the house. So good. I made a bacon egg sandwich, which I think the
 Dr. Shaw would be okay with. And then I fried the egg in the bacon fat. Oh,
 nice. Is the best bacon I've ever had. I'm addicted to it. So good.
 But here's their great company. It's the only 100% American farm raised meat you can get.
 I've got, you know, meat, seafood, all the things. Chicken, good. And the best bacon in the country.
 Truly. So you need to head over to good ranchers.com. Use code radcast. Just radcast. Just
 radcast. You'll get $30 off your first order. And you will thank us later. This is steakhouse
 quality meat delivered right to your door from an American family serving the best meat right out
 of Texas. And a few other states were some of their cattle and different things are, but it's all
 U.S. based. And there's some 13 million pounds imported every year. I used to think I knew
 like, oh, it's in the butcher at my local grocery store. It's okay. No, it's not always okay. And
 let me tell you, if taste matters to you, you want good ranchers. I had a New York strip two
 nights ago, had some friends over family. And let's just say I'm the most popular barbecue
 steak hooker. Hey, yeah, in the upstate of South Carolina. Oh, thank you. It's a secret weapon of
 my grilling and it should become yours. Give them some give them some love. We only promote what
 we like. And you'll thank us. Believe me. Good ranchers. Good ranchers.com. We've got some
 social media news. I know we already kind of tease a little bit with TikTok, but there is a TikTok
 band backup plan. The same owners of TikTok bite dance have an Instagram type platform called
 Lemon 8. That's the word lemon. The number eight that just hit the number 10 that's in the top 10
 of the apps in the Apple store. I wonder when this was going to happen. Yeah. Because it's too much
 to smoke going on that someone's going to take advantage of this. And it feels like a hybrid
 between, again, I've played with it for maybe four minutes altogether, but it feels like a hybrid
 between Instagram and TikTok because I'm not following friends. I'm following like other influencers
 and it's that mass consumption of content like TikTok gives you, but they're it's more static.
 Yeah. So we'll see what happens. But they're still about bite dance. So it's the same issue.
 Think. Okay. So that's just taking on. They're just trying to take it all.
 We'll see what happens. They want the video, all video platform. They're coming for Instagram too.
 Yeah. You know, I don't know where that's going to play out. I don't know. It's like if the
 government wants to shut it down, they're probably going to figure out a way to shut it down.
 I think there's too much money in taxes involved. They might force a sale and it'll be
 underhanded or something that does. But I think if I had all my eggs in the TikTok basket as a
 content creator, it'd be a little leery. Yeah. And so it's a brand. I think I don't think I should
 pull the ads from it just yet. Yeah. But if it's working for you, I might quadriple down now.
 Totally. Totally. My burden on the fire is hot. Yeah. Because you might have to pause that if it
 goes away for so many amount of time. Absolutely. But we'll see what happens. Yeah. Elon Musk says that
 Twitter will only show verified accounts on its algorithmic timeline. So Elon Musk has announced
 that on April 15th, Twitter's algorithmic for you timeline will only show verified accounts.
 This is interesting. I really just like the two words algorithmic timeline. It's a satisfying
 thing. I read a bunch and you said it. And I'm like, my algorithmic timeline.
 Algorithmic timeline. Yeah. From Elon Musk. His second colon. Look, this guy's playing chess here.
 Like he makes you pay to get verified. And now he's going to promote your stuff on the
 for you page. You're going to get more awareness. Yeah. Here's the little insider. This is what
 you call ads. When you pay for more exposure, it's called buying ads. It's kind of like me talking,
 you know, in a room right now, versus me getting distributed on our podcast network,
 more people hear it. Yeah. And so what he's done is he's made users pay to get verified. And to
 thus get seen and heard by more people. Yeah. So you're essentially running your own individual
 personal brand ads by being a verified. Yeah. It's another way to look at it. We can
 convolut it and make it all this stuff. But that's really what it is. Yeah. Ads for you.
 You know, like literally, like if you want what you're saying to be heard by more people.
 And this is, look, 20 years ago when social media barely existed or didn't exist,
 this was the only way to be heard by more was through press and or TV or
 putting him anywhere else. All the war campaign. Yeah. And so Elon's just saying, hey,
 you know, I've got the network. We have all these users. It's been free for so long.
 If you want to magnify and amplify what you're saying, then you're going to pay for it. Yeah.
 And it does, it does keep the bots down. I mean, I do, again, I don't really know where I fall
 on my opinion of Elon Musk sometimes, but I can see as someone that owns the platform as a business,
 you know, from a business standpoint, this does make a lot of sense. Yeah. I don't know what it's
 going to be. I'm not going to pay for it. My tweets are that important. But I don't pay for it.
 And I don't know that I'm active. And I view, I view time lines, but I am totally, I post like
 once a month. Totally. And I feel like I suppose more. Because in some ways, it's kind of like,
 while I liked Instagram, it first came out as simple like Facebook, which is so overwhelmed,
 like I don't want all that shit. Like we post an image or photo and move on and look at things.
 And Twitter, I'm primarily voyeuristic in just looking, you know, and see if there's any insightful
 or at least some troll. I'm really pulling a good joke. That's really, that's all in my like
 announcements. Like, because I do still get like announcements on Twitter. And it's, it's not
 a tin of them or when someone's trolling somebody else. Like, and it's usually pretty clever.
 But annoying. If I was the person on the other end of it. So Twitter feels. Yes.
 Do you want to give a shout out to the official wellness partner of the red cast VK. Take a VK.com.
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 We only done wine. Yep. Like need that serotonin boost without the ice cream. And you can have
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 not feel like shit the next day. Right. And so health and wellness are also part of taking care of
 yourself. And look, we all need to get away and relax a little bit. And when you think of getting
 away, it really starts with VK. Absolutely. A little. You don't really get away unless you're on
 VK. Yeah. Hey, it's true though. Hey, I mean, I went to Mexico and getting away. I had my VK hat on
 and like 20 people were like, oh, yeah. People like the, you know, who doesn't like you on a VK?
 Right. You know, you want that feeling? That K. VK is a positive word, right? Agreed. We're
 getting nods from Sawyer. And I just, I don't know. They make everyone because like when I wore
 the hat, like, I'd put that I had to add on well, but then like the other dads that I go on,
 you know, we're all on VK. Yeah. Just makes you smile. So when you want to get away, the best
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 take a VK take a VK take a VK dot com. Tell them the red cast sent you
 onto our marketing news. Mikhailov Ultra. I know I make fun of you for that. But they are the first
 sponsor of the network dedicated to women sports. Mikhailov Ultra has signed on as the first major
 sponsor of women's sports network and ad supported streaming service dedicated to women sports.
 All right. We're going to marketing geek out for a second here. I'm ready. The number
 we'll call it one A or C. I don't want you to say it's number one. But let's close. Know your
 audience. It's nice. Know your audience. Mikhailov Ultra knows their audience. It's they skewed towards
 women. It's a lighter beer. And it's healthier because it's less calories. And so it is
 very skewed towards women in their marketing traditionally has been towards that. And they're
 leaning into it. And this makes a lot of sense. And it's the number one key. If you want to attract
 the lowest hanging fruit, the biggest opportunity is to increase the pool of the audience that you
 know you already have. So super smart. And hey, I know. Look, I've been watching the women's
 basketball tournament. It's been exciting. Yeah. I mean, look, do I enjoy it as much as I watch?
 Like, and I don't even watch that much basketball. Even playing basketball growing up, I don't
 watch much basketball. Like, maybe not, but it doesn't have to be equally exciting to be exciting.
 You know, like there's layers to things. And it's, you know, it's it's the same game, but it's
 different, right? So if you go into it knowing like, oh, this is this is going to be a different
 experience. I think I've finally watched enough women's basketball to where I know and appreciate
 that it's going to be different. Yeah. And so I don't have like my first watch. I'm like, oh,
 well, this isn't as same as the men's game. And I'm not going to see 12 donks or something.
 Right. We're right. But then, but they're still going hard. You watch South Carolina women's South
 Carolina team play. And let me tell you, tell them how dominant I'm obsessed with their coach.
 She is such a force. I think she, if she wants it, I think she could be like a top 20 men's like,
 she could coach anything like in basketball. Like, absolutely. I think it'd be fascinating to see
 her go coach like a, I don't even be a team or men's or a men's college basketball team,
 just but just to see it, you know, like, just to kind of break that. Such a force.
 And like her players are so disciplined. Like, she gets the best players in the country that
 all sport, you know, 20,000 points in high school. And they all play their role. And you can tell
 that she just has the pulse of that team. Like, I just respect the hell out of the way she coaches.
 Yeah. She works them hard. They say it. I was so hoping I would run into her when she was in town.
 I love you Don Stanley. I just like, you're Louis Vuitton on the other night. Did you see that?
 I was like, she's rocking it. I was like, that's cool. She's such a badass.
 And our last, our last article we have, this is great. I love this so much. Hines rejects
 imposter's for ketchup fraud campaign. Kraft Heinz launched a new campaign called ketchup fraud,
 which is inspired by a viral Snapchat post. The campaign encourages consumers to tag restaurants
 filling the Hines bottles with generic ketchup brands. Look, it's so sorry.
 Nothing else. I mean, they know it's still leaning into it agreed. And so it's like,
 it's the only ketchup. Like, I will. I really won't eat. Like, I'm trying to think the last time.
 I don't even like ketchup. But I like, I'll fuck with Hines.
 If you have to have it, like, I had no idea it was like, I thought everybody like ketchup
 told you it makes it. You didn't like it. But I saw you like ketchup. Oh,
 what the hell is going on? It's the three out of four. Are you a mustard guy?
 Yeah, mustard, mustard, all right, heard.
 Ah, yeah, I'm of that. I like, I'm like a Truffle E. O'Lease. Yeah, this is three out of four.
 I thought it would be like everybody like ketchup. I mean, I don't like squirt it in my mouth
 or anything, but like a French, fucking French fry like or or onion rings. It's gotta be a really
 bland French fry for me a lot. I had a good onion ring the other night. Man, it was like a Nathan's
 fine rings. Got it. Without ketchup, that would not have been okay. But it was delicious.
 So it was the ketchup that was. That Hines ketchup. But this is, look, they picked up on something
 that would fire all the snapchat. And it's like, and they're leaning into it. And so it doesn't
 cost him anything. This is where people struggle like what add to create. Yeah, it's called user
 generated content. And sometimes it can inform more than just what you're doing. It can help
 create a freaking campaign. Yeah. It's like, we will make things so hard. It's like you got when
 you're brand this big and you have the logo falling, where clearly it is Hines or nothing or a fraud.
 Uh, you lean into this. Yeah. I mean, so hats off the Hines. Wouldn't take much to give them hats off
 anyway, because I love them. True. I'll do a ketchup. I love ketchup. Hard pass. Yeah. Anyway,
 we really appreciate everybody listening. We hit number nine this week on the top 10 business in
 the USA. We appreciate everybody for that. We're number nine as of today. Nine and fine. Yeah,
 we got eight more to go. So we love you. Keep, keep pushing. Hey, listen, if you like this episode,
 listen to it again. It helps our numbers. Yeah, there you go. Share with somebody. Go check out
 Christine on TikTok for Sawyer for Christina. I'm Ryan Allford. We'll see you next time on the Radcast.
 To listen and watch full episodes, visit us on the web at theradcast.com or follow us on social media
 at our Instagram account v.rad.cast or at Ryan Allford. Stay radical.