The Week of November 17, 2023 Marketing and Business News: What GenZ’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic

 You're listening to The Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey, guys.
 What's up?
 Welcome to the latest edition of the Radcast is Friday, November 17, 20, 23 are weekly
 business and marketing show of the week and all kinds of treasure trove other stories
 we want to get into join by my co-host Chris Hansen joined joining us from the VK lounge
 in Miami.
 What's up, Chris?
 How you doing, man?
 Happy Friday is my favorite time of the week when I just get to talk about the VK lounge.
 It rolls off your bum, so basically I think I need to get a sign made up on the wall
 that says that.
 Yes.
 Not just VK, the VK lounge.
 It seems appropriate.
 Exactly.
 Yeah.
 Yes.
 How are you?
 How do you sound of it?
 Yeah, I do, too.
 How are you in storm doing this week?
 You having a good week together?
 I'm in a great week.
 It's out.
 It's honestly the weather's pretty crazy right now.
 They've got flood warnings.
 It's raining.
 It's windy.
 It's not your typical Miami, but that's winders coming.
 Hey, I've got this first hoodie of the year.
 If you're watching this episode, not listening, see me in the first hoodie of the year in
 Gevegas here, a little cool in South Kaka Lackie, the South Carolina, to everyone else.
 For those that don't know, he does.
 He does.
 Got my social house.
 Absolutely.
 He comes down here in the South.
 I got my camera, a social house.
 Social house is the social lounge I own in Greenville, if you are in Greenville.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 We love you.
 And I was like, yeah, this was like the cool article.
 I was like, we talk about articles on the show and there's this guy.
 He's a hiker.
 He's 71 years old.
 He went hiking.
 He was high peak somewhere outside of San Francisco.
 And the San Juan mountains and he went hiking and passed away from hypothermia.
 He had his Jack, terrier dog with him.
 And literally, they couldn't find him.
 So he was missing for two months.
 they finally found them on the side of the mountain.
 Supposedly they had to fly hillcopter.
 You're going to get them.
 It was so steep and his little, his dog was two months later.
 He'd been dead for two months was still alive and at the would not leave his side.
 I just thought that was cool.
 I wanted to mention that.
 I think it's freaking beautiful, man.
 See?
 Wouldn't you expect Storm to do that for you?
 Something happened.
 Oh, I know he would have facing him.
 He's loyal.
 See?
 Man in his time, bro.
 I know.
 My friends wouldn't have stayed for two months.
 I'll tell you that.
 That's right.
 They would have had to try to go find your help or something.
 Yeah.
 I think the terror knew that maybe he was dead and he wasn't coming back and he's,
 I'm just going to sit right here because I don't need to go find help.
 Because there's no helping him.
 But he stayed alive and stayed next to him anyway.
 Has nothing to do with business or marketing, but you know what?
 I just thought it was cool.
 Powerful.
 Powerful.
 It's cool.
 It's the Thanksgiving time of year.
 We think about being thankful, think about having a heart.
 And it makes me want to have a dog, even though I don't have a dog.
 But the only time I'm getting a dog is over it.
 I am.
 I would have a dog.
 His camera keeps it and then brings it in.
 I think that's a fair deal.
 I think so too.
 I think she needs a dog.
 Did him?
 She brings it away.
 She's my kids play with it so that they feel like they have a dog, but we don't have
 to keep up with it.
 I'll pay for everything, but just take the deal, Cameron.
 Yeah.
 Yeah.
 It's having to leave and think about where you every time you leave the house thinking
 about, oh, we can do it with the dog.
 We just go too much, but anyway, maybe we want a dog, especially Jack Russell, Terry,
 anyway.
 And more news aligned with show.
 That's boozing, drinking and having fun.
 Chris found this article as we were coming on the air.
 There's a new product coming out and I thought this is interesting, especially for the
 holidays.
 And look, we don't need my drinking and driving and it all never drink and drive period.
 But now there's products coming out in a new category.
 It's called safety shot and it says it will cut blood, alcohol in half an hour.
 So if you're blowing like a, I don't even know, luckily you've never had to be able to
 win away.
 Yeah.
 But if you're blowing like a point one, so you're really feeling pretty nice.
 You pound one of these things 30 minutes later, you're at 0.05, you're under the legal
 limit, safety shot, blood, alcohol, yeah, still don't drive.
 We're not, we'll be less nauseous in the back of the Uber on the way home, but this
 is pretty crazy.
 It's wild.
 It's wild.
 Like usually you had to sleep off your, hang over her or whatever or try to get yourself
 an order for you, drive or do anything or you're using other illegal substances to compensate.
 Yeah.
 Yeah.
 We were looking at the comment section, this article, the comment section on Instagram.
 If you go look it up, pretty funny.
 It's always trolls and funny as part of it.
 So they should have, what did they, someone say they should have called it, buzzkill.
 Buzzkill.
 Yeah, I think that's great.
 Yeah.
 Blood, alcohol, detox, functional beverage, that's a mouthful, the old BADF, blood, alcohol,
 detox, functional beverage, safety shot, set to launch in Q4 2023 is attracting widespread
 attention as they first patented drink and promises to reduce blood, alcohol content and
 improve central nervous system activity, motor cortex function and cognition in less
 than half an hour.
 I wonder if it really gives you energy or anything.
 Yeah.
 You know, so it just knocks it off.
 It essentially has a bunch of natural herbs, it was funny as we were joking, the comment.
 This elixis, the founders last comment in the article, if, if Chatchee, BT ever wrote
 a comment, this would sound like this elixir infused with a potent concentration of essential
 vitamins and the purity of crystalline water offers an unparalleled experience for the
 modern consumer.
 Alcohol free our formula is a testament to the art of combining health, wellness and a
 pleasure in a single sip.
 It's not merely a drink, it's a statement, a statement of nature's bounty and scientific
 prowess designed for those who seek the best in health and taste.
 Oh, that's a mark.
 It's in a lot in the nightmarie here without saying anything at all.
 You say it best when you say nothing at all, I think there's a song that's a, Mike could
 have been what that was all about.
 That's a big polish.
 Yeah.
 I've ever heard.
 Yeah.
 Even if it's interesting, just tell me it soberes me up in 30 minutes and I'm safe to drive
 home.
 I'm salt.
 Yeah.
 Yeah.
 They're coming out with a vapor line and a nasal passage line that gets you in five
 minutes.
 I'm kidding.
 Yeah.
 The products will dry goods.
 The product extends.
 You can buy them in the can or buy the gram.
 It's up to you.
 Yeah.
 We've got a power for them coming out in the early spring in the spring break.
 As soon as it right before spring break, literally, yeah, we're launching it at Panama City
 Beach.
 We're going to test run it.
 This will be the stocking stuffer of the year.
 Oh, God.
 Literally.
 Parents are be handing it out to their kids before they go on spring break.
 Use your safety shot, honey.
 Have a good time.
 Literally.
 Oh, geez.
 I...
 We could really do some spoofs on this, I think, on this mess and else skits.
 I hate to break from that into our more serious business to show them us move on.
 I saw this and it got my attention because if we talked last week about cannabis getting
 legalized in Ohio, another thing that's riding away that's about to crash down bedding
 legal bedding.
 So now ESPN has a site and an app called ESPN Bet.
 It's now...
 It's the new online sportsbook operated by Penn Entertainment and partnership with ESPN
 offering sports betting services, users can place bets only within states where ESPN
 Bet is licensed.
 It seemed to be everyone, by the way.
 But they can access the platform from anywhere in the US.
 It's available in 17 states and launched on November 14th.
 So essentially it's an app that looks a lot like ESPN and you can bet on every game.
 I bring this up just to say that, look, gambling is a business is gigantic.
 You see the mark.
 You can't miss the marketing of it on every sports broadcasts, draft kings, on everything.
 And now when you have the biggest sports network that has ESPN bet, they're like this
 close away, like millimeters away from you're watching the game on ESPN.
 And they're showing you the spread on live TV.
 And you're like baking bets on every play, like live action, like with your remote control.
 I think it's wild.
 And I'm not a big sports better because I was loose, but if I were to, because I know
 there's a lot of shady offshore businesses with that, this would push me into being
 a little bit more comfortable.
 And honestly, I think you're going to get a lot more people starting to bet now.
 Yeah, that's what I'm saying.
 It's it's legitimizing and mainstream, ESPN belt, you know, I just realized I'm stocking
 pen entertainment.
 That's portnoy.
 Yeah.
 Or what?
 Yeah.
 Hopefully.
 Yeah.
 So I bring this up because you're just going to see more marketing of it.
 And I think you nailed it, Chris, by saying, yeah, more people are going to see that.
 The name, legitimization of it, and it becomes even more mainstream and people that you'd
 never think would bet, we're going to be sitting there going, oh, ESPN bad.
 Okay.
 It's all cool.
 Do I can tell you every cousin of mine come Thanksgiving days, heavy betters.
 Let me see if any of them are using this.
 They got the notebook out and they're like pounding it on their hand.
 Yeah.
 Could it maybe have a slight problem from being honest?
 A slight problem.
 Yeah.
 They need a, they're going to need a safety shot for betting.
 Yeah.
 Everyone's out of ice, right?
 Yeah.
 Yeah.
 Just take a shot of this and your bets will get cut in half.
 Yeah.
 In 30 minutes or less.
 Basket Robbins is debuting a new ice cream flavor.
 Speaking of turkey day, we had to get, we're getting into some of our turkey marketing.
 Ice cream flavor that tastes like Thanksgiving.
 Basket Robbins has introduced a new ice cream flavor called turkey day fixins, which
 combines sweet potato and autumn spice ice creams with unequal bread pieces and cranberry
 sauce swirls.
 This is so good to me, but I'm a big fan of the fixins, but I don't know, bro.
 Yeah.
 I think I'm going to not get fixin' it.
 I'm going to tell her down.
 Yeah.
 Capturing the flavors of Thanksgiving side dishes.
 They are also offering a turkey cake for Thanksgiving celebrations shaped like a turkey
 with ice cream sugar cone legs and customized ice cream flavor inside covered in caramel
 praline glaze.
 Okay.
 I can get behind that.
 Both items are available for a limited time in November.
 This comes to us at eatthis.com.
 I had a double take on that.
 Great to make name.
 I like that.
 I like that.
 EatThis.com.
 The wild ice cream flavor thing has gotten all the braids last few years, like it's
 gotten pretty out of hand.
 Call me.
 I'm like a cookie dough or cookie dough guy.
 I can do, I pass unless it's like cookie dough ice cream these days.
 It's just a standard.
 Yeah, just vanilla ice cream with some cookie dough in it.
 Even if it's, I used to be like the chocolate vanilla strawberry.
 Okay.
 Paulton.
 Eapolitan.
 But now it's just pretty much cookie dough if I'm going to eat it.
 It keeps me out of eating it unless it's just, if it's cookie dough, if I'm at a random
 place so there's cookie dough, but it was meant to be.
 But that way I don't get it randomly for no reason.
 If I say I'll eat chocolate or vanilla then I'll be eating it all the time.
 But every night, yeah, like Nash does.
 Nash gets his ice cream every night like, it's like daddy ice cream.
 Like, get this shit yourself.
 What are you talking about ice cream?
 Oh my god.
 He can't reach the bowls like it or new house like too high to get that shit out.
 I'm like, he's kidding.
 He's ice cream every night.
 And he's like the biggest wire of all time.
 He can't get eaten.
 Ice cream candy all day and all of nothing, no weight, but they are running
 grounds forever about to run them coaching all their bestball games tonight and be running
 those kids.
 Thank you.
 All right.
 What Gen Z's podcast habits just comes to us from at age.
 What Gen Z's podcast habits can teach brands about reaching the coveted demographic,
 Spotify's fifth annual culture next report reveals that Gen Z, often associated with short
 attention spans, actually has an appetite for long form content, particularly podcasts.
 Despite the popularity of platforms like TikTok, this generation is showing interest in
 consuming more extended content.
 They actually can hold it together for longer than three seconds.
 Just listening among Gen Z Spotify users jumped nearly 50% in the first half of 2023.
 Hey, it's huge.
 It's only this the radcast I'm cool with it.
 Or fake it.
 Maybe.
 Yeah.
 Or one of the other shows under our network, homefront, yes, be real.
 Any of our favorite, any of the above, any of the above the, but it's, I don't the way
 we stereotype generations now, it's like the way that it's so come on.
 Every day, there's a article of Gen Z Gen Y millennials, yeah, they can actually keep their
 attention span for longer than three, really.
 Of course they can.
 Like just because TikTok's a platform and it, it, it is a short form and it's addictive
 and all the things doesn't mean they can't watch or listen to something longer.
 And I hate to tell you, but I've seen 65 year olds scrolling on TikTok.
 Amazing.
 Like, I can't believe it.
 They actually could shorten their attention span to that little because that's usually
 they only have a long attention span.
 Right.
 If anything, I feel like, and I see this with me and this should be part of what's happening
 is you're getting exposed to so many more topics and stuff every day now with these 20
 second clips.
 But it's cool.
 It's like, oh, I've never heard of that.
 Let me go dive deeper into that and maybe listen to a longer form explanation of this
 topic.
 Let me just summarize, if it has value to whoever you are, long form, short form, if it's
 relevant, it has value, they will come and they will watch it.
 Yes.
 So if it retains them, it educates them, amuses them or gives them cachet, they will
 they'll watch it for three seconds or 30 minutes or two hours.
 Some believable, but Gen Z can actually still go to the movie theater and keep their attention
 for the whole movie.
 Come on.
 Like these blanket stereotypes, like, yeah, they're so humans, yeah, exactly.
 Yeah, just make the content good.
 We appreciate Spotify doing a little promotion for the Radcast.
 We need our Spotify numbers to get up.
 We're crushing it on Apple.
 We need Spotify to get with the gang.
 Get with it.
 There's a lack in, yeah, we cut out this little segment right here and tell them to start
 pumping our numbers, like pumping us a little bit, putting it in the front and center
 like Apple does.
 Well, front page of Apple, it's their loss.
 Yeah.
 What are you going to do?
 We're here to cater and recognize Gen Z for what they are and that's people that has
 long story.
 And if you want to learn from me directly, join my newsletter, Ryanoffer.com, backslash
 newsletter, sign up.
 I give daily advice on marketing, personal brain and podcasting life.
 Give that a shout.
 Join that.
 It's free.
 Staley, just like this show, give away our best advice, Elon Musk is changing its algorithm
 to highlight smaller accounts.
 It's a little twist here.
 Twitter.
 Now called X.
 I can go.
 Everyone called it X.
 No, it's always, this one, usually it goes X formally Twitter.
 This one just fucking goes right out of the goes Twitter.
 Now called X.
 It's still saying that it's still Twitter.
 Yeah.
 Oh, is launching a new major algorithm update, new major algorithm update.
 I like this.
 Forward.
 I joined according to owner, Elon Musk.
 This update's just focused on popular posts to showcase and content from smaller accounts
 aiming to introduce users to new and interesting creators.
 X has been actively courting creators with features like extended care limits and an
 ad revenue sharing platform.
 Musk aims to turn X into a creator platform allowing users to monetize through ads and
 subscription.
 The algorithm set the roll out soon.
 There's no date here just soon.
 Is part of the strategy will be open source for continuous improvement.
 Instead of showing you the popular stuff, we're going to show you the really shitty stuff
 that don't want to have to look at.
 We're going to show you the troll post that everyone hates that no one, what does this
 mean exactly?
 I'm fine if it just means hey, some new creator is actually doing really good stuff.
 You're going to show it to me.
 Great.
 But if you're just like pumping up stuff that has no, it's probably a reason it didn't
 get attention to begin with.
 At least that's not the way the algorithm is supposed to work, right?
 Part of the things also is it's a way like get more people active on their platform.
 Try to pull some more creators.
 Chris, don't be going getting smart now.
 That's exactly what he's doing.
 Don't read between the lines.
 You might get some game time over here guys.
 We'll get you off the bench coming over to Twitter.
 Yeah.
 X and we'll boost your shit.
 Yes.
 I will say this.
 There's a lot of the big brands on the Twitter, you get some pretty good value with ads
 spending.
 There's still a lot of people on there.
 So if you got the right product, ads on Twitter is not a bad play.
 So there's your little, we always like to keep it actionable here folks.
 We're a little cynical sometimes or a lot cynical, but you can get some pretty good deals
 on some X ads, formerly known as Twitter.
 I thought this was cool.
 McDonald's and Crocs are releasing a line of $75 shoes inspired by Grimus and the hamburger
 there.
 So a side story.
 So I joke all the time my kids and I we do a hotcake Fridays.
 We go to McDonald's every Friday.
 I'm still waiting for their sponsorship, but I don't know why it's like seven years
 end of this thing and it hadn't come up in your spam folder.
 Yeah.
 I think it is.
 McDonald's.
 You don't find me.
 I guess it's pretty cute too.
 This is the gold for you, but I joke with them because I have to tell them and I thought
 it was like some kind of woke thing because they were talking about the hamburger anymore.
 I'm like, I think we're still in burgers like not cool.
 They don't show wrong.
 McDonald anymore.
 It's scary clown.
 And I can understand why you don't show wrong anymore.
 He's fucking scary.
 Yeah.
 He's a hamburger.
 I'm like, you never see him.
 You never see the character.
 He's not in commercials anymore.
 And I thought it was like, we can't show him stealing burgers because that's so bad because
 he is promoting bad behavior and theft and whatever to see that they're actually putting
 him down products and he's not completely gone.
 And Grimus is just fucking weird.
 He's a big purple blob.
 Let's be honest, but I have nightmares about that character, but the hamburger I'm down
 with.
 Anyway, Donald is teaming up with Crocs to release a line of custom design clogs.
 That is what they are, folks.
 Don't fool yourself.
 They're nice.
 Like, you can call whatever you want.
 Those are big fucking ugly rubber clogs.
 They're rubber clogs.
 Yeah.
 That's what they are.
 Inspired by McDonald's mascots and the brands iconic colors.
 The collection includes three classic Crocs and one sandal with optional McDonald's themes,
 like red fries and the golden arches, they're retail for $75 to $70 to $75.
 Big range there from 70 to 75.
 Why wouldn't you just fucking make them one price?
 And matching socks for each pair will be available for $20.
 It's set for, it's already happened.
 November 14th, they released with availability at Crocs retail location.
 These things are going to sell out.
 No one's ever going to wear them.
 They're going to sit on shelves like me like collectors items.
 I can tell you that right now.
 Goodbye, son.
 Only the hamburger would put them on eBay.
 But this is a good look for a marketing perspective.
 We talk about this all the time.
 Barrowed interest.
 Crocs is barring interest from McDonald's McDonald's barring interest from Crocs.
 So it's shared interest.
 Both of them have large circles of influence.
 They share on each other.
 The Crocs have done a bunch of special releases.
 McDonald's gets on board.
 So you get the synergy of brands.
 And what probably becomes a collector's item would be my guess.
 Because all these shoes and kids and stuff like that.
 They don't even wear them.
 They're just going to put them like my kids have $300 or George's.
 They've worn never.
 I'm like, I'm not buying you your museum case at 12 years old.
 Like, you need to wear these things.
 Yeah, because I have to move them every time we move or we do something.
 I need you to wear these out so that we can hand them off to the yard sale or garage sale
 or take them to goodwill.
 Like we took a million loads this week taking all our stuff.
 I'm like sneaking stuff out the back door going, my wife and I are going, they're not
 going to miss this.
 They're not going to miss it.
 Yeah.
 But I do just play from McDonald's and Crocs.
 And I'm just excited.
 The hamburgers back.
 So that's just the truth.
 You don't see any of the characters really anymore.
 And I don't feel like they use any of that for marketing at all.
 And they should.
 They're fun.
 If I was going to dress up for Halloween, and I didn't this year, next year I'm going
 to be the hamburger.
 You heard it right here.
 It's a good one.
 I'm dressing as a hamburger.
 I'm going to steal those burgers.
 Craft Real Mayo seeks to make moist word of the year via surchacking.
 Craft Real Mayo was aiming to make moist the word of the year.
 He was engaging fans to boost the terms, search engine rankings.
 This is fun.
 The condiment marketer, all right, condiment marketer delivered a large tub of mayo with
 a real moist logo on Merriam Webster's headquarters and declared its 10th intent to win word
 of the year honor.
 A November 18th, that would have been, that's tomorrow.
 The brand will host a searchathon live stream on Twitch with gaming influencers, encouraging
 viewers to search for moist to enhance its visibility.
 This innovative paid, this initiative, not innovative, this looks it for me.
 This initiative includes paid social ads and on the ground canvassers.
 Gotta watch out for those.
 Aligning with craft real mayo strategy to embrace controversial topics.
 I didn't realize that was part of craft real mayo strategy was embracing controversial
 topics.
 I do know the word moist is very controversial.
 Yeah.
 I've met a lot of people that got on like that word.
 I'm like, yeah.
 A lot.
 Yeah.
 Which is why this is brilliant.
 Yeah.
 It's polarizing and controversial.
 However, are you now doing word association with your product that grosses people out?
 Here's my thought on that.
 I think people that use mayo are going to keep using mayo.
 Whether or not they have real moist on it or moist.
 So I don't think they're going to alienate people that already like mayonnaise.
 And I think they might bring in people that don't purely because they're agitating
 a little bit so they're getting attention to see the good PR play and they actually
 win it.
 I'm going to really give them.
 I don't know that they will.
 I love search.
 I love search hacking though.
 That's fun.
 Like getting everybody.
 If you can rally like 10 million people to all search for one term.
 Here's a big thing.
 We're going to talk about this next week.
 We're recording a little early.
 So hopefully we can look.
 We'll look at Google trends and let's see.
 We can look back on Saturday, which is when they're doing this and see if the term moist
 is up in the trends of Google.
 I think it will.
 I think so too.
 So in case you're interested, you ever want to look up what's trending.
 Here's a little insider tip, trends dot Google dot com.
 You can see what's trending in Google search terms.
 So you can do all and they do it by categories.
 And you could also search for terms to see how much search data has.
 It's a good way to actually research terms or naming or different things.
 So there's a little like keep it actionable Chris.
 Educating always the radcast always keep it at real moist.
 I think moist and juicy baby.
 Hopefully today Walmart reunites mean girls to boost black Friday push.
 Walmart has brought together cast members from mean girls for a black Friday advertising
 campaign recreating scenes from the 2014 comedy.
 The video nods iconic moments from the movie was showcasing black Friday deals.
 Campaign includes new creative releases every Wednesday and November and on September
 on this November 27th, Walmart's black Friday deals events are scheduled for November
 10th and November 24th with online access on November 8th and November 22nd.
 I don't know shit about mean girls.
 I know it's big and popular and I'm sure it's going to do something.
 I'm going to use it to talk more about the fact that it's the blurring of the lines
 of when the hell black Friday is or is it like every deal is available early now.
 I feel like I'm on a TV last week, like a half price.
 And I'm like, this is cool because our early black Friday, the all best by and yeah,
 I wasn't.
 You're moving it like a week or I was getting texts from all these come to 40% off.
 And I'm like, well, what's the deal going to be on black Friday if you're doing 40%
 off right now?
 I know.
 And look, yeah, I don't know what to wait.
 And look, here's the deal.
 The bottom line is if you need the best skin care for a man, you don't have to ever
 wait.
 You all you got to do is go to rad, go to cold air lab, dot com and use rad Ryan.
 You get 20% off.
 This is like black Friday every day, Chris, like it really is.
 You don't have to wait.
 There's confusion in the market of when black Friday is.
 It's black Friday sale day every day when you use rad Ryan and get 200% off cold air
 lab.
 Look, I didn't know.
 I've been not wearing my hat as much because I want everybody to just see the glow this 46
 year old face.
 You're like, I think the prettiest face, but it's glowing.
 So no, no circles on to the eyes, like I used to, Chris, it's a little bit of like just
 coming from the screen.
 Yeah.
 Yeah.
 Been transformed.
 I know you've been using it.
 I know you're enjoying it.
 I am really.
 I'm a big fan.
 I really like the night serum.
 A lot.
 Smells good.
 Feels good.
 The lotion is great for the daytime.
 It's not like sticky or wet like it applies nicely.
 Yeah.
 Dude, I'm.
 Here's the little insider tip.
 The bath bar is the best bath soap you'll ever use.
 I bought like 10 bars myself.
 Look, I'll be honest as part of our partnership, they're giving me stuff, but I wanted so many
 of these bath bars.
 I ordered like 10 of them.
 And I'm telling you, it is the best.
 I didn't think so.
 It made a difference.
 But this stuff lathers up.
 It's like my shower is like overflowing with suds.
 Whoa.
 You just told me I don't use a doctor sask watch, but it looks like I'm going to be logging
 on the call there and using rad Ryan today again.
 See?
 20% off.
 It's Black Friday every day with rad Ryan.
 It called air lab.com.
 And I'm serious.
 Look, I don't talk about shit that does it work for me.
 Period in the story.
 It didn't work.
 I wouldn't talk about it, but it works.
 And I wouldn't buy the soap with my own money if it didn't work because it does.
 I couldn't believe it.
 I'm serious.
 I'm like, usually you're lathering up like soap and it's like, you got soap on your hands.
 This is, I feel like I actually got clean for the first time.
 I can't go back.
 I can't put the genie back in the bottle, Chris.
 So I need to do you come too far call there a lab.com use rad Ryan.
 We have fun about this, but I'm telling you.
 It's fun.
 And we have fun about it because it works and because it's good and because they're
 the official skincare provider of Ryan offered and the rad cast.
 Oh, man.
 I hope.
 Look, we got one more show before Thanksgiving.
 One more.
 I know.
 We get a lot to be thankful for.
 We're thankful for everyone that listens.
 We'll be thankful.
 Even more thankful if you give us a review, you go to your podcast app.
 You got an iPhone, Apple podcast.
 Hit that review button.
 Give us how many ever starts one, two, three, four, five.
 Be honest.
 Give us some feedback.
 We appreciate all the reviews.
 We appreciate the listens and the downloads for making this number one.
 And if you listen to Apple, don't say to go give Spotify a little ring.
 We need them like getting our numbers up over there.
 Get an equal opportunity listeners.
 Yes.
 Any final words, my friend?
 No.
 I'm just looking forward to Thanksgiving, some family time and some good food.
 On Sunday, celebrate International Men's Day.
 You can celebrate yourself.
 I'll let my family know.
 Let's celebrate me.
 Celebrate men.
 But you know, I'm, I told the family, I'll be showing up for Thanksgiving, I'll be
 supplying all the VK gummies for dinner, everyone else can bring the corn souffle in
 the turkey.
 It's going to be a good, it's going to be a good time.
 There you go.
 We'll be down on my mom, celebrating an early Thanksgiving as well down in Columbia.
 Old Mary Linda and Jerry, my mom has stepped up dad and Jay, my brother and Stephanie, my
 sister.
 We love everybody.
 We appreciate you for Chris Hansen and the VK Lounds and Storm, the greatest dog on
 Earth.
 I'm Ryan Alford.
 Your host.
 We'll see you next time on the Radcast.
 To listen and watch full episodes, visit us on the web at theradcast.com or follow us on
 social media at our Instagram account, v.rad.cast or at Ryan Alford.
 Stay radical.