Weekly News Update 11.20.20: Philadelphia Cream Cheese Campaign; Truly Hard Seltzer Provides Private Plane for Essential Workers; Sneak Peek of 2022 Honda Civic; Opinion on Twitter Fleets

 It has to start somewhere. It has to start some time. What better place than here? What better time than now?
 You're listening to the latest Radcast News update. Here's Ryan and Riley.
 Hey guys, welcome to the latest edition of the Radcast News. I hope everyone's having a wonderful semi almost holiday season.
 We're coming up on Thanksgiving a week from today. This will release on a Friday and you may listen to it for months from now.
 And if you are, you can just imagine being a week away from turkey eating and boozing or doing whatever you do on a friend's giving Thanksgiving Thanksgiving.
 Whatever there is now, Riley. Exactly. Yeah. How's your week been? It's been good. It's been a wife had shoulder surgery and so we're two weeks into that and she was in a lot of pain this morning.
 So it's been interesting. My wife is very independent, very like doesn't never sit down like I don't sit down much.
 You know, at night or something like chilling or like a Saturday watching football, but I can kind of turn it off when I need to.
 Right, right, right. It never turns it off. And so it's supposed to be stable. It's not been good for her.
 So it's been a challenging two weeks for the author family while we try to keep her from overdoing it. Right, right, right. Now I get that. That's funny.
 Other than that, it's been good. Business is good. We've got a couple of new clients in this week and text styles business, which is a niche that we've been growing in.
 And so it's exciting. Business is good. Families decent. Family is awesome. Right.
 Right, decent. Just because of extraneous circumstances with, yeah, sort of, but how about you?
 No, it's been good. Great week actually. My mom is actually coming down today. My cousin's getting married actually and easily.
 So I know it's super random. So we're going to be there for the wedding. And then I feel like I've been having so many weddings.
 Everyone's getting married, even during COVID. It's really funny. I didn't. I've never heard of something like Mike, our career director is going. He's going to New Jersey next week.
 They let him in the state with the pandemic, but they are one of his nieces or something's getting married. I've never heard of something he thinks giving month weddings.
 It's the same. It's, yeah. So I mean, I'm excited though. I mean, you know, you're always down for a good time, but I'm just kind of like, you know, still a little mindful about, you know, COVID and everything, but
 but there we are. Yeah. And so I'm excited. If you're listening to our news episode, I encourage you to check out the video option that we'll have on our Facebook page, on our Instagram pages, as well as YouTube.
 We're all our video episodes go. We're demoing slash wealth. It's no longer demoing. We are in active use of a more
 high quality production studio software. So our video has become a lot more dynamic and more truly like a TV show. Right. Right.
 And so Riley's been perfecting that this week. Yes. Yes. Currently doing it as we're speaking, but that's awesome. It's great to have it here.
 As we speak, changing camera angles, changing different things, we got like five cameras in here and different things. So definitely go check out that if you're listening to the podcast on Apple Spotify or any of our lovely partners that push out our podcast, please go check out the video version.
 It's pretty dynamic. It adds a little more context and interest to the episodes when you do it. If you have some time visually. So check it out and you can stream live TV. If you've got, you know, I know you, I know there's a lot you've got bachelor on you've got the crown or you're watching older episodes of Game of Thrones.
 You can stream the radcast on your TV in place. And it's going to be you can binge watch every episode. You really can. You really can. And our episodes are fun. And this is just going to add a whole nother layer to it. So I'm excited for it for sure.
 Anything else by way of news we should bring up just with the radcast or
 anything else with the agency. The only other thing is we're bringing back GVL hustle. So anyone in the Greenville area that listens to the podcast, we encourage you to look up the GVL hustle event that's December 3rd.
 And apart from that, there's tickets online through the Facebook event. It's $12 ahead of time, 15 at the door. We have a food truck and
 beer and wine and lots of good networking. And we're going to do some Q&A. This is kind of we call it community collaboration.
 Networking, you know, any adjective you want to throw in there. But the purpose of this is really to bring together our local business community,
 our newer community, just doers, shakers, movers that want to get together. We're going to be doing it safely inside and out.
 Mask will be provided. So, you know, but we're ready to, you know, get the community back together again. And we're excited to bring back GVL hustle for December 3rd.
 Yeah, I'm excited. I'm excited. It'll be good. This will be my first GVL hustle event. So, you know, that's going to be exciting.
 Cool. We'll hear it right away with the news. Here is the red cast news.
 Okay, guys. So, our weekly news update this week. We are covering four topics. The first one is Philadelphia cream cheese.
 And they are kind of mocking the way game consoles highlight their new, you know, obviously consoles last week. What was it?
 Was the PS5 or whatever came out and all of those, you know, Xbox X5, like there's so many numbers, but I'm actually getting into this because my kids all want these things for Christmas.
 Exactly. Exactly. It's funny because this campaign, I think, really proves the way that, you know, you could accurately bring humor into marketing and how that can, I think, really resonate with your target audience because when you're bringing in, you know, something that even the way that ad looks, I'll pull it up here.
 The way it even looks, you know, you're having a here and there it is. You have the console and it looked like the cheesecake pan looks like the console.
 Yes. I love this. It's smart. It is. It's really it because it's what I call anyone listening. This is a term in term in marketing. I don't know if it's as aware as others, but I call this borrowed interest.
 So you've got a time and place where you've got two companies, you've got Sony and Microsoft who makes Xbox, spending millions of dollars on promoting these new consoles.
 So you have the awareness level out there for obviously gamers, but even the general consumer might, you know, the average is super parents and otherwise are aware of these consoles coming out.
 And then you've got Philadelphia cream cheese using a brilliant approach where they tap into the look and feel they the box looks like a gaming console, the pan.
 Like it all plays into almost like it is and playing off the speeds and feeds. It's got all the newest features.
 I know. And it's, you know, even like the three, you have this 3D cookie crumble and it's, it's funny. Like that's, it's just clever. It's clever the way they brought it all in together.
 And so sometimes borrowed interest can be a bad thing, I think, but generally speaking, I love it because you have active attention around something.
 And if you can lean into that, I think you're seeing a lot of this with TikTok and other things. Some of these things that go viral are generally borrowing interest from something and making it funny, making it interesting.
 I think this is brilliant. I think it's really good marketing. I think it's much needed in the time of everything being serious and of things, which we're going to talk about a couple things that we like to that are more on the serious level.
 But at the same time, great campaign here and I really love in the work.
 Absolutely. So our next article is about Honda. They are bringing and I think this is interesting how they're targeting their, their audience are trying to get into the digital live stream, you know, service field, whatever platform.
 And they're having, they're targeting the Chowich users showing them a little sneak peek of their new Honda Civic. So that's, that's, I like how they brought this in.
 Yep. I love it. Esports, one of the fastest growing segments. We've had a whole series on the Radcast dedicated to these sports slowed down a bit as far as the live sponsorship engagement, just because of COVID. Unfortunately, but gaming as a whole and esports competition online is growing immensely.
 And Twitch is the number one platform for watching the viewership of people playing games for anyone listening that doesn't know what Twitch is. So like the, I caught the YouTube meets live stream of watching people play games.
 True.
 Someone listening that, that, that watches Twitch all the time, it's so much more than that. I know there's a lot more to it.
 We only have so much time to talk about it.
 This is supposed to be a 20 minute episode.
 Exactly.
 And so tons of, of Gen Z millennials, older women and men that game all the time watch a ton of hours. I think the average daily viewership is like 17 million people now.
 So it's, it's legit. And it makes a ton of sense. They, you know, Honda looked at, you know, who's buying the Civic and their biggest audiences are the Gen Zs and millennials since 2011.
 Look at that stat. And so they're going to where their audiences. And that's what you do. And so, you know, another, I don't want to call a nail in the coffin of TV per se.
 I don't know that their civics going to be all over TV and stuff like that. So don't need those guys either TV is not dead. Yes, it's not, but there's so many other channels and there's other places and the eyeballs.
 Let me just tell you the average Gen Z or millennial is not watching linear TV. So you have to go and meet your audience where they are. Honda is doing that with the release of their 22 Civic. And I love it.
 Yeah, it's really excellent.
 Our next article is something that I think ties into even the episode that we had come out earlier this week with Mike, you know, you guys talked about empathetic marketing and why it's important and why it's something that needs to be brought into more, you know, campaigns and just more effort.
 It's not from a, you know, you don't want to be not genuine when you're doing something like this. You obviously want to have this genuine component to it and have it honestly, but, you know, truly had this thing they had they flew all their essential workers or essential workers home on private planes.
 I think it's a really sweet way to just kind of give back to the community, especially when you're in a area and you're in a spot financially where you can do that and you can help other people, you know, that I've been, you know, busting their butt all year.
 I think I think it's like something they're doing that.
 They've got a hashtag on Twitter, hashtag truly home again, and then there's a landing page on truly site side note.
 My wife and I actually drank a lot of truly for any seltzer company listening.
 I'll tell you what truly got right.
 So all the seltzers to me, they're like, you know, a water, like a seltzer, a fizzy water for lack of a non technical way of saying carbonated water.
 And they have flavor.
 There's no sweetness and I get that it's not meant to have sugar.
 But I'm kind of a, if I drink a gallon of water a day, so I love water.
 But if I'm going to have flavor, I need a little stevia, a little sucralose, some a little sweetness.
 I don't want sugar, but a little something and truly snail this with their new lemonade because they actually have a little bit of sweetness with the seltzer flavor.
 I'm a huge fan.
 If you're a seltzer company, I think the white space in a very crowded market is adding a little bit of sweetness to that.
 So if anyone's listening and go nail it, there's your recommendation.
 Send me the check later.
 Clearly from what my family will buy.
 Exactly.
 After that side note, so you go to their website, they're actually, I think they've given some away, but then they're doing a contest for additional ones.
 They nominate essential workers on the site up until the 27th, which I think is like a week away, your next black Friday potentially.
 Oh, it could be.
 I feel like the days are blurring together anymore.
 I don't even really, I can't even really keep track of everything.
 You know, no one told me Thanksgiving was next week.
 You know, it's practically canceled, you know, cause no idea.
 No one's supposed to get together.
 But again, really great campaign using it, but the using a mindset and the reality of the world, you know that people want to give back to those essential workers.
 You know that there's, everyone knows that they have helped, have helped to keep things going during this pandemic and really great campaign, really tapping into it.
 And I'll say this back to what I said, seltzer is becoming a highly competitive growing like wildfire, but there's, we're getting real scattered with the brands.
 So this is a way for truly to stand out and was becoming a crowded category using empathy and using that consumer sentiment that's already there.
 So really great campaign.
 Absolutely.
 And then our last little thing today is more just an opinion kind of how we feel about Twitter's fleets.
 Yes, they're bringing stories.
 Which it may be truly fleeting.
 You're funny.
 No, but I think I just don't know how I feel about this.
 Like I remember even a few weeks ago when LinkedIn brought in stories and part of me was like, okay, you know, like I get it.
 And then you know, now for Twitter to have fleets part of me is like, okay, no, now 24 hour tweets, you know, for the record.
 I mean, I feel like Snapchat, Snapchat, I felt like had a platform for stories Instagram and made sense for stories.
 Facebook did it because of Instagram and the bottom screen, whatever.
 But Twitter, I don't really know that this is, I don't know.
 I don't really think this is actually where another story should be going.
 But I mean, what do you think?
 I admire the technology advancement.
 I have no issue with innovation.
 I encourage it.
 I love innovation.
 I don't have any prognostication of whether this will last or fizzle out yet.
 My only issue is for me, you know, I do a lot of, I'm a consumer of Twitter more than a active participant.
 And it's terrible, but look, there's only so many hours in the day.
 You know, we post something close to my content is on LinkedIn, Instagram, Facebook, YouTube.
 So I consume a lot on Twitter and what I see on Twitter is a lot of trolls and a lot of, a lot of bad actors, bad behavior.
 And so that, that want to, you know, live behind the keyboard and troll on all kinds of stuff.
 And there's a lot of harassment and different things that happen on that platform.
 Unfortunately, that I feel like more so than the other platforms.
 And so I feel like this is just going to make it, you know, for those trolls and for those, the negative side of this,
 it's going to give them an avenue to potentially, you know, do it more.
 And then there not be a record of it.
 And so that's the only issue that I have and that I don't know where it'll go because of that.
 Does it have the potential to be great? It's cool to be at the top of your thing.
 It calls it out. It's, you know, in the vein of stories, in the vein of Snapchat or something like that.
 It has the opportunity to thrive and be interesting as an evolution for the platform.
 God, there's just so many people in there that take advantage of being behind the keyboard more so and just trolling on everything.
 I know.
 It's so prevalent. So I will see.
 It's almost a different way than you can do it on any other social media platform.
 I feel like to your point because there's, I mean, the outlet of Twitter is just the word, right?
 There's like, I mean, yeah, you can post pictures or whatever, but that's not necessarily what it was intended for.
 I mean, it was more of just like, you know, getting out like random little thoughts that were within like 150 characters or whatever it is.
 So to your point, I think it'll be interesting to see just where that goes and where it ends up.
 But I, you know, I think I don't know if this is going to create more of a regulating issue on it.
 You know, and I know that's been a thing anymore. Like, you know, now there's bigger regulation on, you know, more social media content.
 So I think that'll be interesting to see like actually where it goes and how it affects, you know, Twitter as a platform.
 Yes, I agree. And so we'll see is this is a, we'll see when and and you know, I have opinions on everything.
 But I, if I was more active posting on Twitter, I might have a stronger lean towards where this will go.
 To me, it's more just an observation of some of the challenges I think it's going to have.
 But we'll see. Maybe they can dial it in. Absolutely. Absolutely. Well, that is it for this week.
 As far as our new segment goes, we do have if you want to follow us along, I would love for you guys to follow us at the Radcast.
 Obviously, you can follow Ryan on Instagram and LinkedIn. You can follow myself on LinkedIn or Instagram.
 And you can get all of our YouTube videos at the Radical Company YouTube page.
 Yes, definitely check it out. And again, we'll give you an official. I know they'll have some episodes and things next week.
 But an official happy Thanksgiving to everyone listening.
 Exactly. Whenever you listen to this and everyone travel safe, if you are traveling.
 And we really appreciate it. Thanks so much, Riley. Yeah. Thank you. We'll see you next week. All right. Sounds good.
 Yo, guys. What's up, Ryan? Offered here. Thanks so much for listening. Really appreciated it. Do us a favor.
 If you've been enjoying the Radcast, you need to share the word with a friend or anyone else.
 We'd really appreciate it. And go leave us a review at Apple or Spotify. Do us a solid tell more people.
 Leave us some reviews. And hey, here's the best news of all. If you want to work with me directly,
 you want to get your business kicking ass. And you want Radical or myself involved.
 You can text me directly at 864. 729-3680. Don't wait another minute. Let's get your business going.
 864-729-3680. We'll see you next time.