Weekly Marketing and Advertising News, August 27, 2021: Change Is Coming: Facebook And Instagram

 Humanoid robots that Elon Musk is building like they're actually like they look like exactly from what like I robot
 Look Will Smith or whatever it was like they look exactly like that. Why?
 That's my question to do why the task and jobs that people don't really want to do
 Instagram is ditching swipe ups in favor of stick
 What does that mean another bit of the headscratching news from a brand?
 Mountain Dew introducing flaming hot mountain Dew drink. That's his hottest crossover. Yeah. Yeah. Yeah, that's not what dude
 The people that eat the flamin hot are probably drinking Mountain Dew at the same time so that you know, I mean get it all at once
 Yeah, skip the middle man
 You're listening to the radcast if it's radical we cover it
 Here's your host Ryan offered
 Hey guys, what's up? Welcome to the latest edition of the
 Rad
 Radcast Wow, hey, I'm excited to leave gentlemen August 27th Friday. I'm joined by Joey Joey Cheon. What's up brothers? What's going on in the flesh in the flesh all three of us all three
 Now John decided to come back. I like it. Yeah, yeah, Joey tried to bail to then it's like on a medical hiatus a
 Personally imposed medical hiatus
 Went pretty well without you guys last week, so
 Maybe the best one somebody said right the best one that they did say that they said it was it said it was like addition by subtraction sure
 Okay, sure something I don't know something like that. Yeah, it was my mom, but
 Yeah, so she's very smart. Yeah, yeah, so I
 Still getting ever my my cook break up, but I think I laughed for like three days over that I've re-listened every episode
 Admittedly and I I laughed again. I was thought I was too falsely to it
 So it's like a little by on a loop your own voice
 It's a 15 second clip that just plays over and over again
 It's the same thing as like creating a video, but you guys create videos all the time
 Do you watch back your videos to make sure that you did it right? I feel like you're being a little defensive
 Yes, we got to improve our craft around here, you know, some of us aren't natural actors, you know
 Yes, I do know
 Very good
 We've had a good week at Radical. Yeah, it's busy. He's the red cast news and
 If anything I had seven meetings yesterday on my calendar. That's a fun fun day seven more than I had
 And but yeah, the red cast is great. Anybody listen to coffee Anderson?
 Awesome episode. I got excited just listening to it again in my rehash and
 He was energetic. Let's say that, but he was awesome and
 We've got a little different podcasts coming next week, you know
 We've been, you know doing something down the entertainment people talking to people's journeys and their business and all that but
 Nielsen the company does TV ratings. We had two other people on Kara and Imran
 And talked about the realities of branding in 2021 and how
 marketing spend is
 Gone all towards sales driven activity and not branding activity and it's actually causing some real issues because everybody's focused on ROI
 Like day one. So this will be a more educational podcast for sure
 What like what's an example of the salesperson?
 So I'm running
 Facebook ads with a I'm gonna get real like
 To the to the micro level. I run a Facebook ad. I'm I'm a t-shirt e-commerce brand and
 I'm not extremely well known yet
 And I run t-shirt ads that are 1599 for a surfer dude t-shirt
 So that's that's low funnel like performance marketing type activation
 Whereas branding would be a
 Video about the story of the company
 An influencer that's backing it because they give 15% of their profits charity and a thematic story
 Or a the CEO going on a podcast to talk about why he started the company
 Those are brand marketing activities. Okay, and what's happened in the marketplace is because everybody's so ROI focused
 And they're not playing the long game
 They're running way too much performance marketing in absence of awareness building marketing
 Because what's happened is you have a purchase phone
 You know most things unless it's just something a convenience toilet paper or something like
 You need to be aware of the brand
 But to then gain intent to buy the brand to then ultimately purchase it
 There's a there's a cycle for that or a funnel and what's happened is everyone's trying to push them down to the bottom
 Which is purchase is fast as possible when they've done nothing to really
 Raise attention awareness familiarity at the top of the funnel
 And that's just the way marketing works. It's still the same people aren't aware of you. They don't buy you
 You know you go you know if you walk into a store and if you had
 Joe below t-shirt on the left and a Nike t-shirt on the right
 You know you know why you want to buy that Nike t-shirt
 Because they've built brand for 50 years
 And you know them you're familiar with them. They've told stories you like Michael Jordan growing up
 You like Kobe Bryant whatever that might have been
 uh
 They've been branding forever and that's familiarity and what's happened is people are trying to short cut that by just
 focusing on promotional
 Speeds and feeds the benefits of what they do
 Instead of the story of what they do or why or influence like so
 You're just seeing a lot of movement towards that and they just come Neilson just did a big study on it about the negative impact
 That coming from that. It's like like
 Like using coupons sort of almost would that be kind of a
 That would be an absolute coupons exactly. Yes, and then you people say I don't have a coupon
 I'm not going to go there and Berkman you've actually
 Drilled into exactly the issue especially with e-commerce. I'm quite smart everyone everyone starts with giving away 15%
 And they their margins are really small when they do that and then they
 But that drives business and so their business stays forever driven by that
 So I just who banks practically gone out of business like Jose bank four suits for a hundred dollars right
 You'll never buy a three hundred dollar suit at Jose banks because they've eroded the value of the of the brand right
 From day one
 So that's the like epitome of it, you know sure, but it's also the problem though is
 The only way for true growth for mass marketing or mass brands is broader awareness
 You have to pay you know like it's like well in those shit
 But like a lot of people are trying to circumvent that by just going straight at like what they sell
 You know versus
 Creating and resonating with people and it's not just about being emotional some people don't care about what the brand does or whatever
 But you still have to be in the mindset because mindset's fleeting because we see 10,000 ad messages a day
 What I remember growing up
 I grew up in the surf industry and as kids
 These these companies became successful literally based off of stickers like they would give all the kid stickers
 And have them go put them up on signs and it built as we got older we grew with the brand
 Familiar. Yeah, so brands like Volkham became massive
 But when I was a kid, they were the small company and but they literally built up like this gorilla army behind it
 And as it you know, we got older then we started buying all the product and there was a
 Familiarity with it exactly is a surf industry in New Jersey. Yeah, you said you grew up in it
 Yeah, is that a
 Is there a joke?
 Am I supposed to laugh now?
 Nice
 Payton bro. Yeah, I know so uh yesterday was
 National dog day. You may have dogs. I have a dog
 All right. No, yes. I really like dogs. I really really like dogs. I do. It's like we're they walk around
 I'm the first guy that's paying the dog. We have new animals, you know
 It's not practical to me like we live in a loft building and
 80% in the in the loft we're at have dogs
 A lot of them single guys and girls
 And I'm like why the hell if you're single and 28 years old?
 Do you bog yourself down with a fucking dog like that you can't you want to go like you're francy free
 You can go on weekends you can go wherever you want and you got to deal with the damn dog and plus you got to like take it outside to shit
 Like in a loft right?
 Yeah, I pass people I pass single pee. I mean, I'm father of four. I pass single dudes and girls every day
 That are like take their dog out picking up dog shit and I'm like you are you feeling that some people's pickup line
 So I feel like yeah, that's their conversation start. I think dog feces. Yeah, yeah, a lot of people are just lonely
 I say this is company. Yeah, like coming home to something. Yeah, I've got seven dogs
 Okay
 I live in a studio sure an actual studio. Yeah, we share the bed. I feel like everybody's used to written stuff out now like or
 Doing like Uber whatever so people that are dog walkers that maybe like their version of running a dog for money
 You know what I mean? I don't like it weird roundabout way
 Yeah, it is a good pickup like hey if you're single guy you should be a dog walker
 Sure, you don't want to have the dog because you want to be free to go all the weekends with the girls
 Right, but you'd be a dog walker and you're like yeah, I got phyto today and they don't know that it's not a dog
 Yeah, it can't be a little bit of a pain like when we go go somewhere we have to have somebody there come state our house or
 We go to the lake in the summer every weekend just about and I'm like if I had to deal
 But what now what's happened is everyone takes their dog everywhere. I was gonna say you could take your dog to the lake
 And we're out on an island or something like that. There's four freaking dogs and I'm like, you know, I like dogs
 I really do we believe but
 I don't I just don't it's like they're jumping all over things
 I'm like I didn't come out here to deal with your dog
 I think I think about that like when I go to the coffee shop and there's dogs in the coffee shop
 Like what happens if I'm terrified of dogs like what happens if I had a childhood experience where I got attacked by a dog
 And I have to walk into a coffee shop full of dogs. Yeah, very specific, you know, yeah, very specific
 Are you again? Are you okay? I mean, I don't want to talk about it. Okay. Yeah, which brought it. Yeah
 You know, I just don't know the boundaries of like why does why is your dog
 When it becomes my problem. It's really only the lake that this is happening like around the building. I just kind of go
 Yeah, why are you doing that? But don't really care none of my business, but uh
 My favorite is like when the dogs start barking loudly and they're like they keep saying the dogs name and you never know normally does this
 Yeah, yes, you know you were here every time I pass them. We did have this hyperaggressive dog in our own ice and like literally
 I got on the in the elevator and the dogs in there and he is like he's ready to eat my head off
 Yeah, and I told the guy that
 He's has a lawsuit coming because if that dog bites one of it's one thing. I'm in a punch him in the face
 But if he bites my kid
 You you probably aren't worth much, but I will take every penny and like and punch him in the end
 Yeah, like double, but he was like hyperaggressive like I'm telling you like you see that
 Like he's like ready to eat my arm and I'm gonna die and he's just walking around the building and he kept finally
 I either got the hint or he got complain on and he's not around anymore. It's like
 I don't know. Yeah, I don't take my dog anywhere on purpose because I know a he's gonna piss all over everything
 Like if I took that dog to Petsmart
 Dude, he would piss on everything you walk by everything and B
 He's not that nice. So I don't take him I take him on walks solo
 I'm sure we get some hate mail because everybody thinks now. I don't like dog. We love dogs. Let's be clear
 We love dogs. There was one I wish there was one in here that just came and went went home and took care of himself
 But sure, I don't want to take care of him. Yeah, you know, and I know the people love their dogs because they're lonely
 No lonely. I'm going out of town this weekend. Could you could you wash my dog actually? Oh, yeah, you know what?
 That'll be great. I do like you guys know Hardy
 The country music singer hard. Yes. I do. Yeah, I know hardy. He has a
 Funny song. It's like, you know, we grew up with our dog stay outside like
 Yeah, it's like we're growing. It's some line like that. It's like point is
 Yeah, meant to be outside. Yeah, and most of them aren't anymore. Yeah, it's a little bit of a bitch also
 So he's he needs to stay inside a small dog. I kind of get it. It's just like these big, you know, a hundred pound
 Labs. Yeah, they're like
 studios
 Anyway, enough talk about national dog day happy national dog day with the dogs out
 Nice
 Yep
 Yes, all right in the lease shocking or this there's two in the lease shocking categories and the news today, but
 only fans
 Made a decision of what 10 days ago ish. Yeah to remove pornography
 Uh
 Six days four hours
 The application into McDonald's
 Congratulations, they removed pornography are decided to remove it
 I don't know if it ever came down having not being a regular on only fans right happily married. Thank you, but
 They've they've reversed that decision. Yeah to ban the explicit content actually wanted to stay in business
 Yeah, like the only place I got revenue from yeah, yeah
 Once they saw how many people were leaving
 Yeah, I'm just glad several members of my extended family can eat again. So yeah
 Like because of pornography yes to be clear
 Is it just kind of like I don't know uh
 McDonald's like shutting down every store for a week
 And then and hoping that it doesn't hurt their business and restarting like is it like the most yeah like it'll
 Thought through decision, but is there like a an upside of marketing when someone does something like that
 Like only fans was now
 It was everywhere
 Do you think they paid it for
 What do you think they actually wanted to I usually subscribe to the uh, you know
 All news is good news for the most part like what you're saying like you know potentially, but I don't think so because
 You
 Not when you pissed off your poor user base
 Pornographers Pornographers
 You're the professionals that they are and then they potentially leave and they're probably not gonna come like
 They're probably like we'll screw it. I'm not going back because they might do this again
 Right, they might change their mind again. So I don't I don't what are they gonna get it?
 Maybe if we should start our own
 Yes, yes, I mean, oh like only fans
 But for pornography
 Okay, you know
 Patreon sure. Yeah, patreon pay for it
 Paid I'm trying to think of a pond, but I'm just lost. Yeah, Porn tree on Porn tree on
 Porn tree on that's okay. Okay
 Anyway, so yeah, if you're into that thing uh, too gross only only fans is back. Yeah. Yeah, yeah hashtag back
 There's definitely a joke. Yeah, we're not gonna go there. No, uh, so
 You guys see this so we could go Elon Musk and the the scariest news of the week
 This was actually last week it kind of came out but only we talked about it
 But humanoid robots the Elon Musk is building like they're actually like they look like exactly from what like
 I robot with Will Smith or whatever it was like they look exactly like that why
 That's my question to do why the task and jobs that people don't really want to do
 Is what he said and thus and and he happened to mention in the same uh story
 That there should be universal pay because he recognized this he recognizes so it instantly peed
 We're already kind of starting to pay people to stay home like yeah kind of what we've done during the pandemic
 And I think he's all but saying there's a lot of jobs to do the people don't want let's create robots to do them
 And then people really will stay home because we're gonna kill
 500 million jobs or
 A million but 500,000 jobs and we know that's gonna create an issue. So let's have universal pay
 Did he give example of the jobs like yeah digging or yeah, I mean it was stuff like
 I forget like some of it was like sanitation so like it was
 Stuff that you would go. Yeah, nobody really wants to do that right
 How real do these
 Humanoids look
 Bill Gates is already one they're pretty real
 He's actually one himself. He's been working on himself. That's why Sean's so interested. He played Elon Musk in a video quite well
 I thank you you did very well as Bill Gates. Yeah
 That was funny though. So what if he was inspired by the Will Smith movie?
 He might have been he looks like they they look like like white
 They look have you seen our robot like the yes, yeah, they look like almost exactly like those robots
 That's terrifying. And it's like if you've seen the movie, why would you ever want to like and he's talked about it never ends up well
 No, it never ends up well like let's empower the robots they get smart enough and they go
 They realize that humans are not very intelligent at all that we make a lot of irrational decisions and then they turn on us
 Yeah, they're smarter than us are stronger than us. Elon Musk is even about instead. He fears
 The power of AI and here he is building a freaking humanoid robot. Yeah, remember when he was on the Joe Rogan podcast
 He also talked about planting chips and people's brains to make them smarter. Yes
 I do he's doing that to himself that that could be done possibly by I think he did it
 I think he maybe he did it inside gone the other direction now. He's making robots. It's made him not as smart. Yeah
 Yeah, literally in every movie book TV show that they someone creates robots
 They become like sentient and yeah, and kill people. Yeah, there's literally like a sense in about that right like everything everything called terminator
 He was a good guy though. He became he was bad the first one. Yeah, he was bad
 They sent him the first one to kill Sarah Connor
 But that's just like the plot of every sentient thing right. Yeah, just topia. We really learned a lot from it
 He was like racing towards it now. Yeah, I mean maybe it's just back to that brand play awareness
 similarity and now everyone was to create a killer robot
 We've got a we got a plague and sentient robots. It's it's like a mashup. Yeah walking dead and
 Maybe it's kind of like the ice cream machines. Yeah, he's gonna make the robots because they make him killer
 And he's the only one that's got the
 Yeah, they're gonna turn on him though. He's gonna make every person pay to turn the robot. Yeah
 I mean think about he also wants to start travel to Mars right
 He wants to start life on other planets. This will be a preempting us
 What are the odds that he's just a whack job completely? No, no, of course not pretty high
 700 percent. Yeah. Yeah, but also very wealthy. Sure. Yeah, he's like the all-er
 Take give give and take right speaking of wealthy kind of like you right. Thank you
 You got to be a little crazy. Didn't do anything crazy. It's fair enough. The uh in quote
 Ha
 NFTs yes heard these non-fungible tokens. Yeah
 Speaking of being wealthy uh a jpeg of a rock sold for a million bucks
 Six not the rock a rock not I rack and a digital
 Rock a little rock sold for like a million bucks. Yeah, I don't I don't get it. I don't get it either
 Like I watch my kids play I understand the metaverse
 I get that values being placed on digital things and skins
 I don't understand the the rock for a million bucks. Well, that's because you guys don't get art
 So yeah, yeah, but do you think this is like like you know
 I lost a million dollars guys is what I'm trying to tell you right now. I can't find the NFT
 You know how you know how the art world is like a great way to hide money
 Yeah, like that's why jacks you think this is just another way for people to
 Launder money laundromoney, but I just want to hide my money on something. I know it's gonna be worth something
 and yeah, and while a Picasso
 Makes sense to me, but uh digital rock
 Not some digital things maybe yeah, like that. There was like a an art piece that was done digitally that I
 Solve the beauty in and was like, uh, okay. I don't I wouldn't pay half a million dollars
 But like I see that it's unique. So then what do you do like you're looking up on your phone whenever you want to see it?
 Yeah, you own the code to it
 So, but what do you yeah, that's a good point. What do you do? I just take a screen cap throw it and just look at it
 Time to time my rock
 I've got a million dollars. I'll see you for a dollar. Yeah
 Screen cap
 I guess you could have one of those like you could just have a big like monitor and you're and project it on your wall
 Interesting, but it's just still just a rock
 Yeah, it is
 I've been a stick to my
 Tangeable goods. Yeah, notice the stock market and uh and and uh bitcoins. Yeah
 This sure a sure thing super tangible. Yeah standing up
 Uh, so Kanye West uh in draker and a little bit of a feud a
 Kanye leaked
 Drake's home address, which
 I struck me as okay, he got him, but then I was like
 Get you not really find out where Drake's address. Yeah, the problem is it knowing where he's lives
 It's like you're never going to get in. Yeah, he's got a gate. Yeah, gate and seven security guards
 Like he asked one of the guys on the Hollywood bus tours where Drake lives and he's
 That's it. Put it on our map. Yeah, yeah, yeah, because he has four hundred million followers
 Like that's why it mattered. I don't know. Yeah, did anyone go to Drake's house. That's the question. Kim did
 There's a low key beef about that. That's what none serious. That's it. There's speculation about uh-oh
 Been a while
 Yeah, exactly
 So yeah, that's a great question like he's got it. He lives in Canada probably right
 Drake he was having homes as he had like his home address. Drake probably has five. Yeah
 Which one?
 Probably pretty easy. That's his third guest house. I'm not a big deal
 Probably lives in a gated community where you can't get in
 Right, no matter what right with probably gun turrets as well. That's how this is kind of like patty caking to me
 Yeah, I'm gonna you know a little bitch fight like okay
 Here's home address. I'm gonna go go earth tonight and find it dude
 Yeah, you want to go? Yeah, yeah, just don't call him Kanye. It's yay again
 officially. Yeah
 Yeah, yeah, you know, yeah, and look I like Kanye West music
 I kind of dig his whole vibe other than being a little crazy
 The name change thing don't get it, but whatever you want to call yourself find with me
 But it's like just pick one and stick with it. Yeah, no p-ditty was once puff daddy too
 Right, so sometimes you have to change at the times. Yeah, puff puff give
 Sean puffy comes yep
 Yeah, that's it's the name change thing is it's been done, right? Yeah, but he's been gone to it back. Yeah
 Like nobody cares. I think well, we're talking about it now. Yeah, we are he's on the red cast news
 But must be important that's well
 That's it doesn't get on here if it's not that's true. That is the uh and in our second and final intro
 You're like that's right anyway
 We're gonna leave that one there the uh world's faster for rollercoaster being built in Japan and uh, yeah
 Zero to 100 and less than two seconds, but they've shut down
 The secondly shocking news of the week because they were breaking bones of people writing on it. No shit
 Yeah
 Zero to 100 and less than two seconds. Who would think throwing a human body from zero to 102 seconds would be a bad job
 As well, not just it's not straight line. I got a crash test dummy. Yeah, it's in Japan. You said yeah, it's population controls what it is
 Yeah, Darwinism that is fine. It's okay. It's probably easier ways to kill more people
 Thank you. Yep, you deserved it. Mm-hmm. It's a front though
 Yeah, it's an amusement park front for death. Okay. Yeah
 It's like Scooby-Doo
 The really a plan here. He really is the old man old man munching from down to the yeah river take Joey's
 You dark kids
 What's the what's the rollercoaster called do we have any ideas something in Japanese probably yeah the fastest fog machine
 Phone breaker all right. We're gonna move to our marketing our true market some of that's marketing
 But you know, I think a lot was like you was saying we kept talking about stuff that yeah, we're talking about it
 So you know, that's if if it hits the radcast
 Must be news and if it doesn't play changing fuck out
 So on the first news article of the week
 Instagram is ditching swipe-ups in favor of stick
 What does that mean? Okay, you know the story you see or but you yeah, we did a swipe-up
 So it's just changing the swipe-up instead of you never long will be able to swipe up
 To go to a website you'll push a sticker, but okay, so that you can design a sticker different things like they're stickers now
 Yeah, they'll be touchable. Okay, we worked very hard to be able to get the swipe-up. Yeah, should we should we want the civilians
 No, it's it's 10,000 followers to be able to swipe up. Yeah, it is and it's that that that is gonna remain with the stickers
 Okay, so we would be eligible for stickers. You'd still be eligible for now
 Right, I was gonna say I was gonna walk away from this whole thing
 Yeah, and rag with the radcast are just life life. Wow. Yeah, Arch
 Yeah, wow, that was close. Yeah, so August 31st. So just be ready. You know, you got to do stickers in that swipe-up. Okay
 Got about a week
 We can annoy people in a new way now. Sure. Yeah
 Yeah tap the button. Yeah tap it like it's hot. Why's it got to be a sticker? Why isn't it just a button?
 Sticker sounds fun. Does it? That's what Instagram calls them stickers little kids kind of yeah, tap the sticker
 Sticker I'm hoping that I can use my custom verified Ryan offer gifs
 As the sticker to push to go to links. There you go. I'll be really happy if they can do that
 I know that's capable until they launch it, but we'll see
 It sounds reasonable. It sounds. Yeah. Yes. I have nine million impressions on my gif
 You do yes, wow in the less than a year
 Very nice. It's called a brand play my friends
 Can you sell those? Oh, yeah, we create them
 Really? Yeah, yeah
 So you can create that and then what do you sell it? Do you sell it to like a company that then well
 We can sell them because we could create them for companies and get them license to
 Be a gif or a gif or
 gif
 Like I
 I heard a couple years ago Van Dam made like four million dollars in one year just off of his gift
 Rob Van Dam
 There that's not what the Instagram gifts are. You're not making money when people use them
 Okay, it's more just an awareness thing. Okay
 Like because like you do keywords like I'm like if you do radical
 You search for radical and the gifts like my a couple of mine are trending on the first page
 So it's a brand play. Yeah, but you're not making money just put the gif on Instagram
 How how would you make money? There's there's websites that like I think there's pay or paywalls or different things for using them
 You're trying to figure it out so you can do it. Yeah, we're doing gifs, dude
 Okay, I'm starting a gifs only only fans. Yes, they see like each one of your characters you create you guys could create
 Gifs those that people use them like doing gestures and things like that like
 Yeah
 Few jacks we're making gifts. Okay. Yeah
 You're in charge
 Uh
 We'll talk about it. All right. For $9.99. I'll teach you how to do it. Okay. Um
 All right, so in the uh
 Another bit of the head scratching news from a brand
 Mountain Dew introducing flaming hot mountain Dew drink
 It's Pepsi's hottest crossover yet. Yeah. Yeah, yeah
 What do the people that eat the flaming hot
 Are probably drinking Mountain Dew at the same time so that you know, I mean get it all at once. Yeah, let's get the middleman
 There you go. Hey, I just
 Fine, I mean, but just because you can does I mean you always should sure and uh, I like some hot stuff
 I like flaming hot stuff, but I don't want to drink nope
 No
 Like really hits the back. I feel like everyone might like everyone out of curiosity might
 Haste it, but no one's gonna repeatedly buy it. Let's I mean should you bring some into the radcast next week?
 Yeah, like that delicious Mike's hard lemonade we had last week
 Okay, so good. We're never gonna work with mics. Yeah, it's probably they're never ever gonna hire us because it that and I'm
 I'm attributing it to being the harder version, but it could have been it. Yeah, but it was no bueno. Nope
 Did not just like potentially rubbing alcohol with the like a hint of lemon. It's okay. Sure
 I gave him out. I thought I was being really nice and we're it's national lemonade
 We think it's like
 I can feel my own face and I was drinking it like I was like that is like puckering up combined with completely put off. Yeah
 I felt not good after that
 We had a race in a sink to see if it could pour there's out first. Yeah, Josh chugged his was weird
 Yeah
 Yeah, he's in the hospital. Yeah, that's unfortunate
 Mike's harder lemonade call us mics. Yeah, call us. Yeah, we could make it not look at we could put a lipstick on the pig though. Sure
 Good at that. They pay me enough. I'll drink it instead of water. Yeah
 Only mics
 Only mics
 That could be their new media channel only mics only mics
 That's yeah, they need to do something that formula was not good. Not good. This is the harder formula
 I'm I'm gonna talk it up to the the base form is probably okay the regular is probably the harder not so good kind of like a like a like a ice
 What's it was remember the mickle about what's the ice beer that was just
 No, no ice house
 Oh
 I love beer more than anybody, but ice house just like we'll remember remember for loco. Oh, yeah for loco people were dying
 Oh, yeah, caffeine and yeah, who knows what else good in that thing large amounts of people were dying in college from it
 Yeah, that's our that's our their tag like yeah large amounts people yeah for loco who are the test subjects before we release this
 They obviously didn't do any yeah
 Yeah
 This is fine. Let's put it out there. I just do a pre-workout and gray goose now hits the same. Yeah
 Great. Yeah, you're made you've made your heart problems. I do now. Yeah
 So let us know in the comments. This is definitely gonna make a highlight clip
 I know it is mountain-do flaming hot yay rat or fad. I'm calling you
 Yeah, yeah, yeah, yeah, yeah, you're nay. Yeah, no, no
 Okay
 So it would be fun. It would be better if it was flaming hot if it was temperature hot
 Like they keep it in like a like a outer sham oven and you get one out and it's like oh shit
 It's like but it's mountain-do. Yeah, I like that idea better like hot tea. Yeah, but it's mountain-do
 Maybe a pop like a hot popsicle like that's cold. I don't know. Okay. Uh, that doesn't really
 John
 I'm just trying to think of something that would make it better than a brain like a popsicle would be better
 I guess better. Yeah, cuz it's a food stuff. The next article shares of alka seltzer of 47%
 Facebook is really you guys use Facebook messenger
 Uh, yeah, well here and there. Yeah, they've been really toying with the messaging app and they've added a call button
 It's like you Facebook tries to jam every fucking feature
 It's like, you know, like oh, we really capturing everything. Do they just people want to call from the messenger app?
 Like you know what else has a call button?
 Can you call internationally on this if it's on wife? Maybe I mean, I think they're trying to be with what that
 Yeah, cuz that's
 They own what's that
 But uh, yeah
 Cuz what's app is frustrating because you can't call anyone if they're not your friend
 Like if you're international you can't you can't call like a random number. You're trying to call about the record. I'm trying to call a drag dude
 I know a drag way. There's some trying to call this phone number stop. I go to Facebook page
 I found it
 So yeah, oh, uh, if you're on a messaging app you you already pretty much have made the point that you don't want to call them
 Yeah
 Point taken. I don't want to cut, but how many times you accidentally hit that button? You're like oh shit
 Did you just try to video chat me? Yeah, I do that sometimes like I'm trying to mess it someone and I call them
 Like this is the last person I wanted to have a conversation with right, but you call me it's usually you yesterday
 It's like in in in did it ring did it ring on there and I hope it didn't ring on there
 And cuz I don't want to call you back right back. I don't know
 Even want to be called on an actual phone that most of time you know, right? I'm just like most people are annoyed by calls
 Yeah, you know, I called you also that's
 Weird as well straight to voicemail. Yeah, or even when it rings twice in your straight to voicemail
 Yeah, they sent you to voicemail. Yeah, yeah, the fuck you button
 Like when someone someone's calling you that you don't want to talk to you like don't want to touch the phone
 You're like I don't want to accidentally like pick that up somehow or send a voicemail
 Or I love when you call someone and they text you back like hey, did you mean to call yeah
 Like well, now I know you don't want to talk to me. Yeah, no, no
 But now
 The etiquette of messaging and calling in 2021 or non etiquette Facebook Messenger, but I'll somebody
 Look how far we've come so we talked last week about
 Apple and
 Spying on your photos to make sure you weren't beating any kids
 Which is obviously a serious subject. I don't want to make like that, but more of this privacy issue, but
 The watchdog some company that like checks into these things has said without a doubt
 They are bypassing their own security system to do this and thus creating a hole
 With which the bad things could come through
 You know the whole point of these layers of security or so they can't be patched or whatever and right
 This is Apple's creating a significant security issue with what they're doing to themselves to themselves, but then to us
 But you can call people with Facebook Messenger now, so don't even worry about it
 So we got four new features. Yeah, don't worry about it. So run some more ads
 What's the reason for them checking people's photos? They're uh, they're scanning
 The code supposedly you know bob in the back's not like looking at your photos, but supposedly they're looking at the code of your photos
 To look for
 Metadata and other things that match with pornography online like child pornography
 So again
 The road to hell's paved with good intentions. Yeah, to me that just sounds I understand that but it sounds like an excuse to be able to just
 track people
 Okay, thank you. That's it for me today. Yeah, so uh, I feel like it's probably already been happening all along though
 Yeah, definitely they're just covering it up with like we're doing it for child pornography
 You know, we run a lot of digital ads. We do a lot of that stuff
 We're retargeting follow you know, you looked at a pair of shoes. It follows you around the internet
 Yeah, you know, it's but it's relevant. You looked at it. We're trying to help you make a decision and force feed it
 You're a nice guy nice
 We do some pretty crazy stuff in digital hard, but I get asked at least once a week
 I swear my phone's listening to me. I was talking about something
 I've never looked for I've never searched for it and I felt it was in my feed an hour later and I was just talking about it
 Yeah
 So everyone thinks that that's going on and I can tell you firsthand in a mainstream way
 It's not but what's happened is behavioral target what's going on so that
 It might seem freaky, but you've you've visited some cider done something that's triggered that ad content
 It might be very similar to what you talked about
 but
 It's yeah, I thought it was just God sending me messages
 You always say that every
 You said about every shoe is Sean
 Yeah, you had remember you had stomach issues. You're like, yeah, it's God telling me
 It was just a it was mountain new flaming hot
 The Radcast brought you by mountain dew flaming. Yes, we've promoted it. Yeah. Oh, yeah
 Flaming hot
 Flaming hot radcast you think we get a flavor for the radcast like we start flavoring everything
 Flaming hot
 It's flavor branding it. Yeah, if you're already already cornered that market. So docky sauce
 True, he just had the branding with planes and all that. Yeah, yeah, I like guy. I don't know
 I know he's cheesy bitty kind of is it uh, you know
 Just you know, I know most people don't
 Yeah, I like you
 You like guys
 I like what I like to be man. I like you
 Fletch that's a good one. Yeah, Tommy LaSorta. Yeah
 We're gonna do a movie quotes edition. Yeah, yeah, for sure
 It has to be done any Joey Joe and Sean news any uh final thoughts any
 We're flying down to Tampa, Florida today do shoot at a downstage down there with so crispy media from Greenville
 Carolina. Yeah, they're very innovative YouTube filmmakers. So yeah, and somehow we ended up
 Shooting with them. I don't know how it happened
 Yeah, we won pilots was on the soundstage at one time
 And now you guys
 They might want
 Yeah, they're money pilots
 Imagine dragons. I think it's the next step. Oh dang dude
 Okay, my hopes up like that
 What's the latest skits um
 I'm seeing that's all the
 The flippers was flipping house flipping. Yeah, we're funny
 Um, we just filmed another uh up and coming sketch part two part two
 And uh, yeah, that'll be coming out next few weeks. Yeah, I'm normally skeptical about sequels
 For obvious reasons, but I felt like there was enough stuff to
 Go after it again. Yeah, yeah, it's weird too because we've been playing like these similar characters
 But I feel like if they're not in the certain up and coming context even it's like
 It's funny, but it's not relevant people's minds, you know what I mean? Yeah
 Some sequels we've done have been wildly popular
 It is in the past
 No, for sure, but we already take it takes off a little bit. Yes, that and Chad
 Dad and Chad milk herons pretty popular. Yeah, all those got better times
 No, don't have to
 Branding the familiarity. Yeah, yeah, yeah
 Cool any other live shows
 We're working on that right now. We're trying to find the right
 venue and we would like to perform in downtown Greenville
 We're looking for the right spot to be able to perform we were someone gullible that we can trick into
 Hey, we have a nice
 Door area here. Let's do it here. Yeah, if anybody's watching and has a feeder
 They want to shut down with sold out tickets. Yeah, hit up Imagine Dragons
 But that is it is an interesting time right now where I feel like theaters are
 On the fence of opening back up to full capacity and so we're trying to
 Work our way in
 We have no capacity for us because we're gonna sell it out. We'll be on lookout for our channels
 Guys put out some good content. We've got a few things cooking. We've got
 Old Ron not Ron burgundy s s floorathon. That came out to you guys. Yeah, so yeah
 Feel on the lookout for that. We'll just hear that on all the channels very funny the
 Push in the envelope. Yeah, cool
 Hey guys, well, you know where to find us. Joey, Joey and Sean find them on Instagram and on TikTok and just about anywhere
 YouTube, etc. Yeah, find us at theradcast.com search for all the content
 This has been today's marketing news Friday, August 27th. We'll see you next time
 Or follow our host at Ryan offered on Instagram. Thanks for tuning in