The Week of February 03, 2023 Marketing and Business News: Heinz Says It’s Time to Ditch Roman Numeral for Super Bowl 57

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 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's Radical, we cover it.
 Here's your host, Ryan Alford.
 What's up, guys? Welcome to the latest edition of the Radcast. It's Friday, February 3rd,
 20, 23, or weekly, entertaining marketing business news of the world.
 Jazz hands.
 Yeah, jazz-y jazz.
 Join us always, my lovely Christina Gassi.
 Back at it again.
 On the ones of twos, Nick Weaver.
 Hello, hello.
 So, here we are, February 3rd, two weeks from the Super Bowl.
 Yeah.
 Tom Brady announces retirement.
 He did this week.
 Yes, we're good.
 Just in time for 80 for Brady.
 Hey, I know.
 And I have something really in, okay, it's interesting enough.
 It's news.
 That's world news.
 He's the goat.
 He's the greatest quarterback to ever play football.
 Whether you follow football or not, you know Tom Brady.
 You've heard of Tom Brady, yeah.
 Either like-
 Or at least his wife.
 Yeah.
 Yeah, exactly.
 Both very attractive people.
 Either you don't follow-
 X-wife.
 Yeah, but interesting fact around that.
 So, I was looking at the Graham and Tom, you know, posted,
 you know, how thankful he was.
 And it was kind of his retirement post.
 He didn't say he was tired.
 I think it had already been made official.
 Yeah.
 He said just super thankful team, my family,
 my coaches, my trainers, all of us.
 And he had like a multiple photos,
 your old carousel.
 There's the little term I was looking for.
 A lot of pictures.
 Oh, it's a lot of family photos.
 And now he's retiring.
 And now he's retiring.
 And recent photos.
 Now, I'm thinking they were pre-split.
 Yeah, yeah, yeah.
 But they weren't like 10 years ago,
 like he was thinking of-
 Right.
 I was like, yeah.
 Is this like Tom wanting to
 rekindle something or is it like just being thankful?
 What is the prize me?
 He's, I think he still wants to be, which is, I don't know.
 I think he, look, the guy played forever,
 was still healthy, was still one of the best players,
 regretted retiring maybe a year early.
 Maybe it was selfish, which is L's over it.
 And I don't know shit about him.
 I just thought it was very interesting.
 No, I definitely have to share the same,
 drop my phone, send a pinion.
 Yeah, I just, you know, just saying-
 Makes you think.
 Makes you think.
 I don't know if he did that on purpose.
 He could have to look.
 She was a big part of his life.
 He could have totally just been-
 This is a lot of nervous children.
 A lot of nervous children have just been that.
 Could have just been that.
 I just thought it was.
 But-
 Because of how-
 There was like, it wasn't one picture.
 It was not a lot of photos he could have pulled for us.
 With just the kid.
 Right.
 And he could have done, and if it had been one photo,
 which is so.
 But it was like eight photos,
 and at least three of them, she was in them.
 Hm.
 Five.
 Hm.
 Start drumming around right now.
 We're going to start having a, like, Brady update.
 Yeah, exactly.
 Every episode.
 Uh, a little to do with marketing,
 but lots to do with, uh, real life.
 Kind of does have to do with marketing.
 Yeah.
 There's some branding going on there.
 I think there was some branding.
 Something going to go on.
 He was making a brand play.
 Yeah, there you go.
 Yeah, so we'll see.
 Speaking of brand plays.
 Yes.
 Jinx.
 Hey, there's must have been a good one.
 I will say this.
 So I'm, I'm okay.
 I'm a catch-up snob for sure.
 Who is it?
 Right?
 The catch-up matters, right?
 I don't like catch-up.
 Okay.
 Do you like catch-up?
 Nick.
 Okay, we had this.
 That's right.
 That's right.
 That's right.
 Only two people in the world that don't like catch-up.
 I love some hot sauce.
 But catch-up, I'm just like,
 let's just say this.
 I think, but I know Heinz is the best.
 Nine out of 10 people vote Heinz.
 So anyway, Heinz is smart.
 Someone on their team's super smart
 because, uh, you know,
 it's Super Bowl 57 coming up.
 And Heinz is, Heinz 57.
 There you go.
 So they have a campaign,
 uh, outdoor campaign.
 There's going to be a TV spot that,
 it says they're looking to eliminate
 the confusion over how
 games are have Roman numerals.
 And I'll admit, I'm one of those
 that looks at it way longer
 than I need to going.
 I know them and I'm adding them up.
 And I'm, I'm subtracting and not adding.
 You know, like, is that 18 or is that two?
 I did it before the V or is it after the V.
 Yeah.
 I got you.
 And so very aptly they have,
 you know, the Roman numerals and then
 Heinz and they showed, you know,
 the Super Bowl 57 with the Heinz 57 bottle.
 Very clever.
 And I bring this up for two months.
 I want a super smart marketing.
 But two, if you're listening,
 this is how you attach yourself to think like,
 if you're really paying attention,
 these moments and these opportunities
 present themselves to you.
 Like when someone on their team goes,
 okay, it's puts it together.
 Our brand is Heinz 57.
 It's Super Bowl 57.
 Maybe they've had this in their back pocket for four years.
 I don't know.
 You know, it's coming.
 Yeah.
 But the ability to tie yourself
 and to get that borrowed interest,
 shared interest from the Super Bowl
 being a moment in time.
 And having it just happen to be like,
 you know, part of your brand name
 is super smart way to leverage
 and create more attention for yourself.
 Yep.
 And I don't care if you sell insurance
 or you're a lawyer or you are a plumber
 or you're a freaking Verizon wireless.
 Like these opportunities present themselves
 within your own network of reach and frequency
 and you need to be able to look out for them.
 And so this is super smart marketing
 and thought it was worth calling out.
 And I love it.
 And I love me some Heinz.
 Yes.
 It's, I'm not a ketchup person,
 but I do.
 That's in my cooking.
 Now would you try the ranch ketchup
 or like some of the mixtures?
 Yeah, I mean, it's even that I like won't eat it, right?
 I just, I don't think I've ever,
 since I've lived on my own, I've never bought it.
 But if I'm like at a baseball game and I get a hot dog,
 I'll get, I'll put ketchup on it.
 You know, okay.
 There we go.
 But I won't ever dip french fries in it.
 I'm just, it doesn't matter.
 How about an onion ring?
 I love onion ring.
 Would you dip it in ketchup?
 No.
 No, I'll do like, I'll do mustard.
 Man, or honey mustard.
 Missing out on life.
 No.
 This is like what life's made up here.
 Do you like tomato soup?
 You know, I can do the beef stew with the tomato flavor,
 but anything that's just straight up ketchup flavor.
 Or tomatoes.
 Do you like a tomato slice?
 I love tomatoes.
 So you love tomatoes?
 I love, and that's why I don't like ketchup.
 I know they're different.
 I think ketchup, it's too,
 it just tastes too sweet for me.
 Yeah, it's a little sweet.
 I bet it's sweet and salty.
 Totally.
 It's a fry, the onion ring is a super salty thing.
 Hot dog, super salty.
 It's not that I dislike ketchup.
 I just don't, it's not my condiment of choice.
 Yeah, yeah, you, you're in your condiments.
 If I had a hot dog, I'd have put mustard on it.
 Yeah, I'm a mustard person.
 Yeah, I'll relish the moment you do that.
 But I get it.
 Well, I know you're dying to hear what's going on in the metaverse
 because I certainly am.
 Yes.
 It's been a minute.
 We haven't.
 Trends in the metaverse.
 Fixed it in post.
 We haven't taken a trek to the metaverse in a while.
 But the reason we spoofed that for quite a while, folks,
 where no one else did.
 Exactly, this is true.
 This is true.
 But now Martha Stewart is making her metaverse debut with Oreo.
 More, lots of borrowed interest.
 Yes.
 Oreo is celebrating the release of its limited edition cookie,
 the most Oreo Oreo, with a metaverse activation and a tie-up
 with celebrity chef Martha Stewart.
 Consumers can watch the livestream this week,
 timed to the day limited edition cookies with hit grocery store shelves.
 The move follows other marketing plays by the brand
 to connect with consumers using current cultural trends and topics.
 Oreo is always just coming out with something new.
 Yes, they are.
 And I like all the trials.
 I will say this.
 You know, they had the original Oreo.
 Then they had double stuff.
 It really made me happy.
 And then they had the ultra stuff.
 Now it's like the ultimate stuff.
 Have you seen those?
 Those are my favorite.
 It's like two thin wafers in like seven pounds of cream in the middle.
 So the only thing that could make the most Oreo Oreo
 would be a cream patty on top,
 a cream patty in the middle and a cream on the bottom.
 Reduce the top of the patty at all.
 That would be the most Oreo Oreo.
 I have no idea if that's what it is.
 Because Nash, my youngest son, who's six,
 you know, we have a fine
 like for just the cream and the like,
 Nash will, this is funny.
 They had launchables like to really make it easy in the morning.
 For lunch and we were having a picnic in the park
 this weekend and Nash had already gone through his Oreos,
 which means he just ate the cream at the bill.
 Right. I'll put these back to that.
 And his other brother grabbed one thinking,
 oh wow, you're not eating your Oreos.
 He had already eaten the best part.
 He had the soggy cookie.
 That's so good.
 That's the most Oreo Oreo moment right there.
 But you know, this is cool.
 I will say this.
 I am, I have it on my list for social house.
 We have two hundred and it's screened out there.
 The Xbox is connected now.
 I think we need, we've got to get the, the whole, uh,
 maybe meta.
 Metaverse going on.
 What's it called?
 The, has a name.
 But the goggles and all that shit.
 The horizon.
 What am I missing?
 What am I missing?
 The VR.
 VR, but yeah, but what the hell's the name of it?
 Has a name.
 No, you know, but there's a specific one for the Xbox.
 Oculus.
 Oh, yeah, yeah, yeah.
 Yes, I do.
 Is that exciting?
 Yeah, they make it for the Xbox.
 They have it from multiple things and Facebook and others.
 Yeah.
 So this is actually a Facebook thing.
 So it's cool.
 I think that, look, it's for gaming.
 It's for having fun.
 It's not for living, you know, I just love Martha Stewart.
 I just, I do want to see Martha Stewart at it, you know?
 Yeah, I'm here for this.
 Yeah, cooking up something.
 Yeah, Martha Stewart's been in the news a lot.
 And he's a lot lately.
 He's respect the hustle.
 Yeah.
 Oh, yeah, how old is Martha?
 I mean, she's like eight, no, she's in her eighties.
 I just saw this.
 She looks fabulous.
 She's got a lot of work done.
 Which likes respect.
 But, oh good, like you're not going to have a lot of work done.
 I'm not, she's 81, 81 years old.
 Are you against having work done?
 For me personally, I'm not like, yeah, because you're 27.
 Right.
 You don't have these thoughts.
 And then because I'm all for it, it falls.
 I'm all for it.
 No, I just, I just want to be like, okay, with my face.
 And I don't like the way.
 Yeah, I feel like it always looks like you get work done.
 And I don't, and that's just not personally my preference.
 I'll get like facials and stuff.
 But again, like, if you want to do it,
 I'll talk to you when you're 55.
 Do it makes you happy.
 When you're 55, and I'm, I don't know how old, like, 70 something.
 Having my, having my, have you seen my mother?
 My mother's never had any work done.
 All right.
 So I just have, yeah, my parents hadn't had any work done either.
 Same thing.
 So my dad working his ass off in here.
 But it works harder than anybody else around here.
 No, I'm like, I'm all for it.
 I just don't have any interest in it at the moment.
 Yeah, I know.
 We'll see.
 But Martha Stewart looks great.
 And I want to see her.
 I'm going to go check out her in the Metaverse with these Oreos.
 Stay in relevant.
 I love it.
 Lots of, lots of shared interest across the board.
 Oreo and Martha Stewart kind of sharing interest with one another.
 I'd say.
 So I'll check that out.
 That comes from our friends at marketingdive.com.
 Great articles.
 If you're in marketing, I'll give them a shout out.
 We do pull a lot of stuff in there.
 Yeah.
 And they have a lot of great info.
 It's both entertainment, but marketing and advertising.
 And there's a good mix.
 So give them, give them, give them, very easy to follow.
 Get them a look.
 Speaking of looks.
 Hope you looked at the episode that launched this past week.
 The biggest badasses in business.
 Howie Peas, Bruce Buffer, Saga Hemsley, founder of Crumble Cookies.
 You know what those are.
 I don't like it.
 Don't and Kyle Creek, who is one of my favorite interviews of all time.
 We got his book right there.
 Yes.
 Speech therapy and fucking history.
 It was his first book.
 I'm sure he had others before that.
 That was kind of his first big book.
 Yeah.
 And he's sitting behind me here right here on our wall of fame here.
 Like your ass.
 Shoulder Angel.
 Yes.
 He is.
 But look, these guys
 into a really great episode.
 I actually listened to this at the gym this morning.
 There you go.
 On the treadmill.
 And this is like world-class knowledge.
 I'm not self-serving here.
 Sometimes I am, but I'm just being real legit.
 I was listening to it and kind of taking mental notes.
 Because we do these episodes.
 Some of them 18 months ago, two years ago,
 and then we aggregate some of the content
 like in this episode.
 I'm like, yeah, I need to do that more.
 Or like, I'll hit a nugget.
 And I'll be like, I know that because I've heard it.
 But am I doing it?
 And it's just really great business advice.
 And we've had so many great entrepreneurs on the show.
 These really are some of the biggest bad asses
 in the world in business.
 And had them all, we condense it down
 into really some of the best highlight clips from that.
 So a lot of value.
 Check that out on last, last, this past Tuesday,
 just a couple of days ago.
 And next week, we have Mike Siroc, Sirocco,
 who is this, we had a condensed episode.
 And this is episode two of the interview with Mike Siroc.
 Great guy, a really good interview.
 He's got a killer podcast too.
 So he's great on the mic.
 And hope you'll check that out next Tuesday.
 Yes.
 Exciting.
 I have a confession.
 Uh-oh.
 So last.
 Make your mind close your ears.
 Last Wednesday, when I was at work,
 I took half a vacay,
 adult to eight, just to see
 after we recorded something.
 So I wasn't putting anything at risk there.
 But I was just curious,
 how does this affect my day to day?
 And while I didn't, I wasn't super motivated
 to continue doing my work,
 I got all of my work done.
 And I definitely, like, I wasn't totally messed up.
 Like I was the first time with a non vacay,
 Delta eight.
 I have to point that out.
 Yes.
 But I'm like, did you feel it?
 I'm on this train.
 I did.
 I felt it.
 Okay.
 I just felt like, yeah, totally meld me out.
 I felt kind of like giddy.
 And I like didn't feel,
 again, I definitely felt it.
 I kind of felt it like in my face a little bit.
 My face felt a little bit fuzzy.
 Yeah.
 But again, I didn't,
 I didn't feel stone.
 I didn't feel like I need to go home.
 It felt like the right dosage to give you something,
 but I probably won't take it at work again.
 Yeah.
 But I didn't feel like,
 I have to go home now,
 because I have ruined the rest of my day.
 That's good.
 Yeah, okay.
 vacay.
 I like it.
 Our other sponsor of the Radcast,
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 They've got disposables,
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 which I am also a huge fan of.
 Yes, I'm happy to hear that.
 You know, I think I mentioned last week.
 My stepdad is all into the sleep side of the stuff.
 He's wears by it.
 I've had success with it.
 I did try it again a couple of nights ago.
 Had similar experience.
 I slept at least an hour longer.
 And I really have no,
 nothing else to attest it to, you know?
 Well, and I love it.
 It doesn't make you groggy in the morning.
 That's the best thing about it.
 Yeah, I just, I keep and look.
 Here's how, okay, how do you know this?
 How are you keeping track of it?
 Cross branding.
 I have Woop Will Ahmed,
 who's up on the wall over here.
 Actually, he's coming in soon.
 He's coming, he's in the mail.
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 So I literally know every, I track my REM sleep,
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 And so I literally look at this every morning
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 And every measure was like a tick higher.
 Wow.
 When I've, when I've used the gummies twice.
 Said, and I'm one of those that don't want to like,
 get hooked on something.
 So I just want to use it sporadically, like maybe when,
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 I feel like I could use a little, you know,
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 but I did notice upticks and everything.
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 Take a vacay.com.
 We got some social holidays coming up.
 Yes, we do.
 February is this.
 This first week of February is a little bit lean.
 I know we got Valentine's Day coming up,
 but February 5th, which I believe is Sunday,
 is National Weather Persons Day.
 Yes, it is.
 Look, I wait all year for this one, all year,
 marked on my calendar.
 Now, I didn't even know that was a day.
 And then February 7th,
 we have National Send a Card to a Friend Day.
 I will say this, National Weather Persons.
 One of my favorite people in the world,
 one of my best friends is Ted Faiton,
 who I was actually on his podcast yesterday.
 He is the weather person on Fox in Charlotte,
 North Carolina on one of the big stations.
 And a great guy.
 And so I'd like to send him a very happy National Weather
 Persons Day on the fifth.
 Still got a couple days away, right?
 I love you, Ted.
 This one's for you, Ted.
 You can send him a card on the seventh
 for National Weather Persons Day on the fifth.
 Look at that.
 Send a card to a Friend Day.
 Can it be a digital card?
 Can it be like a e-card?
 I feel like it.
 Or is that what those are for?
 Yeah, yeah.
 All right.
 When I first got my email address many years ago,
 I was obsessed with sending my friends e-cards.
 I've got something that will change your life
 that I'm looking for a new service,
 because I used to have it as called Bond Black.
 This is the greatest thing ever.
 They literally took my handwriting and digitized it.
 Oh, cool.
 And I could go into the app and write handwritten notes
 that got done in cursive.
 And literally would get, then it'd send them a note
 with like my handwriting.
 Wow.
 I thought it was the greatest thing ever.
 That's really cool.
 And I spent like, fair amount of money on this,
 because I thought it was really cool.
 And then they went out of business.
 And I did.
 Must not have had the greatest business model.
 I thought it was great, but I'm looking for a replacement.
 Because I do think those are really nice to do.
 Yeah, I agree.
 And I don't save some time.
 Exactly.
 Hey, there's a business idea for you.
 February 8th.
 Handwritten letters always mean a little more, don't they?
 Yep, they do.
 I do.
 Do love a good card.
 February 8th.
 Wow, this is a fun one.
 Is safer internet day and national Boy Scout Day.
 I feel like there's some weird crossover there.
 That's a strange, let's do the same day.
 This was some of the news on Boy Scout leaders.
 Not so safe.
 Curious?
 Yeah, exactly.
 But, hey, you need to pay attention.
 I mean, pay attention on the national internet
 since your day, you know, like.
 Maybe don't post about safer internet day on TikTok.
 Yeah, exactly.
 That's one of our later articles.
 Right, he's coming up.
 It's coming up for a shadowing.
 I do think my kids are into a lot of things.
 I don't know if we're going to have time for Boy Scout's,
 but I do believe that it's a good thing in general.
 Sure.
 You know, it teaches them good values and good leadership
 and good things when there's a good Scout leader.
 Yeah, yeah, totally.
 So, hey, how it's out to them, they've been around for a while.
 They haven't been February 9th,
 which I will for sure be celebrating.
 It's a Thursday, is national pizza day.
 Yeah, I mean, other than potato chips,
 and look, that was lost on an island.
 I love pizza.
 Pizza or potato chips would probably be like the one food
 that, like, if I, you know.
 I probably eat pizza once a week.
 Yeah, oh, I definitely do.
 Because my kids eat it twice a week.
 Yeah, I'm like, okay, I'm going to have a piece.
 I love me some pizza.
 Yes.
 We'll be celebrating that.
 Yes.
 So, pizza hut, Papa John's, all you people
 better be planning something really cool.
 Right.
 We'll be talking about that next, for next news.
 Then, out some coupons.
 Yes.
 On to some social media news.
 Yes.
 How?
 This was interesting.
 Yeah.
 See this one up?
 Pulled this one late in the game.
 The, I've been talking about this for a while.
 I did have actually spoke at a FedEx events last year
 and talked about this.
 And it's like, there's been this, like, curve of things,
 like, taking off or whatever.
 But live streaming e-commerce drives conversions
 and builds community.
 So, live selling this notion of using social media
 to go online is, I mean, the modern day QVC.
 And I've always thought this was fascinating
 and had a chance to take off in Asia.
 It's been huge.
 There's now data out that says that these things
 drive 30% conversion rates 10 times higher
 than any traditional e-commerce marketing or advertising.
 And essentially, what this is, is if you,
 especially if you sell a consumer product,
 you know, fashion, jewelry, makeup,
 these things certainly do it.
 But I think it can work for just about anything, furniture,
 whatever.
 Having a live planned event, much like QVC,
 where you have someone come on,
 it doesn't mean overly produced,
 but you come on and you showcase certain items
 and you create some entertainment around selling.
 And you do 10 or 15 minutes where, you know,
 health, you're selling shoes, you're selling,
 you know, top 10 best shoes.
 So, in furniture, some of your latest pieces or something,
 but on your showroom and you walk around
 on the planet and you create a structure
 that doesn't have to be, you know,
 TV level, quality, QVC.
 Well, and this is, so I worked in retail for several years
 and I worked at a, like privately owned small boutique
 over 2020 and this is literally how we stayed in business.
 I mean, it was like me and the owner,
 we had so much shipment, it was ridiculous
 and we did Facebook Lives all the time
 and she still does them to this day
 and has, like, is her business
 as better than it ever has been
 because we implemented the strategy.
 Being, being, being, I just think this makes a lot of sense.
 It's fun for everybody.
 It's fun if you do it, it's fun if you're watching it.
 And it doesn't have to be perfect.
 Like, it's almost funny when it's unperfect.
 Like, if you're, you know, picking up something
 and I don't know, something falls,
 you don't say the right thing, like it's like,
 everybody appreciates that you're getting made through it.
 It's so much more low stakes than, like, something
 that's highly produced, big fan of it.
 It makes a lot of sense in the data starting show
 that it does work really well.
 And so I encourage anyone out there
 at selling a product or service,
 you need to at least try this.
 And plan it, plan a few things.
 You don't have to do it every day
 but do two or three a month and see what happens
 and try to get some traction with it
 and market yourself.
 Market around it, put some ads around, you know,
 around the events.
 And so like this a lot, the data's proving it out.
 I think it's gonna take off eventually,
 even more here in the States.
 It has in certain industries,
 but I think there's a broader opportunity.
 Totally, totally, totally.
 I'll do our TikTok article that we already teased.
 Yeah.
 TikTok's shifting US presence
 and what it means for social media.
 31 states have bans barring the use of TikTok
 on government-issued devices and networks.
 A handful of public universities have blocked TikToks
 on US campuses.
 This is a whole thing.
 Yeah.
 So what are we think is gonna happen here?
 I've had across the ball.
 It's such a large interest, like a billion dollars now.
 So it tells me it's too big,
 the taxes, like what the government gets
 from like the taxes, because they do,
 that million dollars in sales,
 10, 20, 30% of whatever tax bracket they're in,
 does come back to the US government.
 So it's getting to the point where
 they can grandstand politically about it.
 I just don't know,
 as long as TikTok continues to meet in the middle,
 with like moving the data servers
 and like doing some of the stuff that it'll go away,
 I'll stop sort of saying it,
 but I just would be cautionary to anyone
 that's got all their marketing basket,
 they're having all those eggs there,
 because it is being banned by US government officials
 in 31 states, like, yeah, I'd be paying attention.
 I can see an area where it actually went down.
 Like they take it down until everything got settled.
 And that might be one month, two months, six months.
 I don't know, I can see that scenario.
 I don't think it goes away forever,
 but that might be the more likely scenario
 if they can't completely meet in the middle
 on some of this stuff.
 Well, it's so interesting, right?
 It's such a two-edge sword,
 because now we have Instagram who's come out
 and said that they're not going to be focusing
 on video content as much,
 and they're going to try to level out that algorithm
 so that you're still getting photos.
 So they're not capitalizing on the fact
 that TikTok could be threatened.
 And then part of what we love about TikTok
 is how great the algorithm is,
 which we only have because of all of this data sharing.
 Yeah.
 What's fascinating to me,
 and I know the answer to this,
 so I'm more or nothing of marketing.
 I get it, so I'm going to say this anyway.
 When TV was black and white,
 and there was two stations,
 but then suddenly became cable and color,
 there was a boon in the volume of hours watched,
 ads served all this stuff happen,
 and there wasn't this rush to ban it.
 Now, it wasn't necessarily based in China,
 which is probably the fundamental issue,
 which I know,
 which we need to get right-sized,
 whatever that looks like,
 but all the grandstanding around being worried
 about watching the content,
 well, it's just another form of television
 and attention that's there.
 Now, data, privacy and all that stuff
 has to get worked out.
 That, I'm just saying,
 I'm using an asterisk of my comment being,
 I don't think the uproar should be about the attention
 and all that, like,
 you know, there's evolution of things,
 there's evolution of content,
 and TV did the same thing 40 years,
 30, 40 years ago.
 It's a good point.
 It's just we didn't have the concern
 that China was controlling it.
 So, or controlling the data,
 or using it against us.
 We didn't get that figured out,
 but if we can get that figured out,
 then sort of capitalism.
 Also, if you're an app designer,
 make it better.
 You know, come up with your own thing,
 make it better.
 Yeah, we're just surprising that maybe somebody hasn't,
 I mean, I'm sure someone's worth me on it.
 It's not easy to create the momentum
 to take down, take time.
 It's why I'm surprised that, like, again,
 I know that YouTube's got YouTube shorts,
 but I'm surprised that there's not more
 going into making that, like, its own app.
 I don't know.
 Yeah.
 Smarter people than me.
 I'll figure it out.
 I will say what YouTube figured out
 and why they potentially have it
 is why I allow my kids.
 They're social media is YouTube,
 because they don't have to have an account
 tied to their name and all their data,
 and we can set up parental guidance
 around what they can.
 So, they can watch shorts all day.
 Totally.
 And you're not tied to their personal account as much.
 Right.
 Like, by extension, your personal account.
 Yes.
 Yes, it's a very good point.
 So, I think YouTube's been smart in doing that,
 and they are the largest TV network in the world.
 Like, literally, when you use the data,
 I've mentioned that a couple of weeks good,
 like, I think they are what, no, they are.
 I looked up the data between YouTube TV
 and YouTube itself, they command, like,
 38% of the market of, like, streaming and everything else.
 So, it's insane.
 Yeah.
 So, there's your largest TV network.
 There you go.
 Second largest search engine, right?
 Yes.
 That's right.
 Third largest Amazon.
 Ah.
 Google YouTube Amazon.
 Interesting.
 Amazon now, and Amazon's number one for product,
 specific searches.
 Oh, I'm sure.
 I'm sure.
 I found myself on Amazon more recently,
 because of things people recommend on TikTok,
 because I'm easy to sell too.
 You got it.
 Why?
 You got to influence.
 So high.
 Always.
 That's got to be our deck.
 I'm like a tongue scraper.
 Did you seriously?
 Absolutely, oh, by that.
 You got to influence.
 Truly.
 It's me.
 Hi.
 I'm the problem.
 Hi.
 I found the problem.
 It's me.
 This next one's fun, even though I don't think
 anyone in this room uses Spotify.
 You're an Apple music guy, right?
 No.
 I like Spotify.
 This will be good for you, then.
 They're Spotify's test of a friend's tab on mobile,
 hints at an expanded social ambition.
 Spotify has been testing friend's activity on its mobile app,
 which includes a weekly pick section at the top
 and feed of friend's listening activity.
 As younger generations are shifting away
 from traditional social networks,
 toward entertainment apps like TikTok,
 there is potential for building out their own social
 experiences with Spotify as Apple has failed repeatedly
 in this area over the years.
 So super smart by Spotify.
 And look, there is a trend with younger generations
 kind of getting jaded on the traditional social networks.
 So totally there.
 And you're also seeing this move towards verticalized social.
 So what do I mean by that?
 Vertical being music of vertical.
 Oh, yeah.
 And being hyper vertical in your social behaviors
 and things that you do.
 So when I'm on Spotify,
 I don't mind these social activities because it's about music
 and what you listen to and I listen to and sharing
 that specific vertical of thing.
 And so super smart for them to kind of lean into that.
 I think it would be important for them not to go too far.
 Don't just become another Instagram Facebook to talk.
 Find your own nuanced way of letting this be different
 and specific to music and not just another place for kids
 to talk about everything else.
 Other they won't.
 Yeah, I think what I like about it.
 I think what I like about it is,
 and again, I'm an Apple Music person,
 but I love this idea because I don't ever think of music
 as like political or something that drives.
 I mean, like people love and hate Taylor Swift.
 That's fine.
 But I don't think of that as huge controversy.
 And I like the idea of like this platform of social media
 actually bringing people together as opposed to another place
 where people can just get upset over stupid things.
 And I think the way to, I'll say this, and I'm, you know,
 it sounds so certain, but I just, you know,
 there's a million things that I'm terrible at.
 I've always been a music influencer.
 What I mean by that.
 I've always been very music driven.
 I've always had a million playlist.
 I've always had the dub tapes, like when they're dub tapes.
 I was always kind of the guy that knew the hit song
 or they were hit songs.
 Totally.
 That was just one of my things.
 There's a million things that I wasn't that,
 but music has always been that.
 We go to the lake here and everybody goes,
 what's that playlist you're listening to?
 Like, you know, I've always been that.
 And so a way to tap into that and to like,
 you know, I like to be influenced too.
 Like I, I'm really good at hearing something going that
 I can hear it go.
 I like that, but that won't be proper.
 I can also use things to go.
 I like that and that will be very popular.
 Totally.
 Like I can hear a hit before it's a hit.
 Totally.
 Not not everything.
 Right.
 But like, you like recognize the hook or production.
 Yeah.
 Or even if it's new and it's not necessarily the modern hook,
 I can go, that will take off.
 It's different, but and so I think if there's ways to
 leverage that by spotify some of these channels
 so that you create ways for people to discover music
 in different ways, I think that could be really powerful.
 Totally.
 I'd like to have it.
 Right.
 Also, Apple, get your shit together.
 Yeah.
 This is a fun one.
 I love, I love when we're moving on to our,
 what am I saying here?
 Yeah, Instagram.
 So I'll say it with social media.
 Instagram's co-founder introduced a new social app.
 That's for news reading.
 Always stay in relevant Instagram.
 Yeah.
 No, that's good.
 Yeah.
 It's another news platform.
 It'll be interesting.
 You know, I used to use Flipboard.
 They mentioned Flipboard.
 And I used it and then I kind of stopped using it.
 I don't really remember why I just became another thing.
 It'll be interesting.
 You know, this is curating, you know, news in a way that's easily digested.
 Right.
 And I think that we do have a need in the market for that.
 I would love to have that.
 You know, I think the most examples I have now is like,
 I'll go like by Apple.
 I do Apple news.
 The Apple news that kind of aggregate some stuff.
 And sometimes it's like, okay, good.
 And sometimes I ignore all of it.
 Yeah.
 Google has a simple, similar thing.
 And I do think if there was an app that does this well in a modern way,
 maybe leveraging some of the things because Flipboard kind of got a little long in the tooth.
 Yeah.
 Maybe they've improved.
 I don't, I haven't gone back to it.
 I do think there is a hole there.
 It'll be interesting if they have a social component to this.
 If it's purely just aggregating, curating the news in a modern way.
 But, you know, being the co-founders of Instagram, it kind of makes sense.
 Well, and I think it's smart with everything that's happened with Twitter recently.
 Right.
 Again, regardless of opinion on that, but Twitter used to be so kind of news focused.
 It really wasn't just like social media and being funny.
 Like, it was kind of a way to spread information.
 Yeah.
 And so this feels very smart kind of on the heels of that to just...
 As long as they keep the poll like this.
 You have the politics out of it, you know?
 Sure.
 Like because everything, yeah, all this news is so political now.
 Right.
 And that's why I've kind of turned off Facebook.
 Because Facebook got, it's like, I don't really want to talk about,
 and I don't have to have an, we as human beings have gotten to this place
 where we think we have to have an opinion on everything.
 And we don't.
 We're not, I'm not smart enough to have an opinion on every single thing.
 Sure.
 Like, there's just things that I, it's not that I don't care.
 Sure.
 That I don't like have foundational beliefs.
 But I just don't feel the need to comment or to be judged for either non-comming or how...
 Like, just some things we just don't have to comment on.
 I'm just going to have to have an opinion on.
 You know?
 Well, I mean, it does kind of water everything down if you are overly outspoken about everything.
 Like, I don't know where your convictions lie.
 If you're only loud about one thing, that's the only thing I know about you.
 Yeah.
 And I am like all for, stand up for what you believe in,
 Sure.
 Regardless of who it offends.
 But like, pick and choose those things and stand up for what's really important.
 Not just...
 But sometimes, I personally don't know how I feel about something
 and I don't want to invest enough of my energy on it,
 because we can't do it with everything.
 Sure.
 Like, I think that can be okay.
 Yeah.
 And I think it needs to be okay.
 And, you know, so anyway, I hope this goes and stays out of that realm,
 But it's useful.
 And we'll see.
 It's going to be interesting.
 Some of these news outlets have become pay for play.
 So how they aggregate in that world.
 Right.
 You're just going to have to...
 Subscriptions and all that.
 Yeah.
 It's like...
 I mean, news...
 It's finding out the pay for it.
 Oh, I know.
 Wall Street Journal is all I've got.
 Yeah.
 Try some nuts.
 We'll see.
 I think that's all for today.
 Yeah.
 Cool.
 Let's go.
 Good episode.
 Any final words from everyone?
 Not today.
 Oh, February 3rd.
 Yeah.
 Welcome to February 3rd.
 Stick to those resolutions if you've got them.
 Yeah.
 Hey, try January 3rd.
 Or you can start drinking.
 There you go.
 There you go.
 Just drink them if you got them.
 Yeah.
 We appreciate everyone.
 You know where to find us.
 Theradcast.com.
 Search for all the highlight clips from today.
 Search for...
 Dry January.
 It's over.
 And high ins.
 High ins if you haven't.
 Get that catch up.
 Tom Brady.
 Yes, Tom Brady.
 You too, Zell.
 You too, Brady.
 Start in the gossip now.
 We're going to have some updates next week.
 Just wait.
 Yeah, we'll see.
 Kristina Yasi, Nick Weaver.
 I'm Ryan Offer.
 We'll see you next time on Theradcast.
 Stay radical.
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