Courtney Bagby Reveals Secrets On Influencer Marketing and Reality TV Stars!

 You're listening to The Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 I'm Ryan Alford your host and we want to say thank you for making this.
 I'm going to business marketing on Apple and climbing the ranks elsewhere.
 So we're like top 100 in the world at any genre.
 Courtney, can you believe that any genre that is amazing.
 That's so amazing.
 I'm so happy to be here.
 I know.
 Courtney Bagby, loop, pill and loop, pill and you said right, Ryan, don't doubt yourself.
 I'm just getting reinforcement of your name.
 That's good for you.
 I'm having to really get my syllables in the right order there.
 Oh, I know you just got married.
 Yeah, all right.
 So carrying the names, a lot of people know you.
 CEO and founder of Little Red Management.
 I like that.
 I'm thinking like Little Red Book.
 Is there something like that?
 My little Red Book or something?
 I know.
 I feel like you're thinking about the Black Book, the Little Black Book.
 I wanted to be red though.
 I wanted it to be red.
 It's more fun for sure.
 What's Little Red Management?
 Yeah, so Little Red Management is a management company where mostly I want to say reality
 stars.
 Maybe some of your favorites and influencers in general work with me and they're talent
 manager.
 I am their talent manager and handle all of their brand partnerships.
 So I'm constantly working with brands and talent to figure out the right sort of brand
 partnerships that might make sense for them.
 There you go.
 I know we're going to dive into all that.
 I love it.
 I think people understand that.
 Today's world, like five years good, we have to spend two hours explaining that.
 But I think in today's world, everybody gets that everyone can be an influencer, right?
 I was going to say, and I don't think you can go on Instagram or take talk these days
 and not see a sponsored ad in the first three minutes of scrolling.
 So.
 Yes.
 So you started your career though at Oracle.
 That's heavy beat of beer, right?
 Or at least I think that I know that they have a consumer on smaller, but my mind goes
 B to B.
 And then we're talking influencers and celebrities and cool shit.
 I'm like, okay.
 I'm like, all right.
 Maybe you just wear both sides of fence where you like this cool, like deep down.
 You're like scientific, but you're just cool.
 So it was funny because really all of my internships in college were around like marketing
 and social media.
 And then when I saw this opportunity at Oracle, it was like internal communications.
 So I still did, I did like their internal newsletters and I did, it was so random.
 Like their new college graduate program, I hosted events and like planned events there.
 So it was like very much still like a marketing cultural type role, but like for internal
 employees versus like a good direct to consumer brand, which was like super random.
 But I like had applied to so many positions in LA in the Bay Area and it just made sense
 for me when I got this opportunity.
 So she got going out of college.
 I was like, I guess I'll have to take a background on this influencer game and take a job that
 like really actually paid well and I could move home, save a little bit of money.
 But I knew that like my long-term goal was to move to LA at some point.
 It was just when was the question.
 I think it's good though because certainly the internet and today's world has opened
 up the opportunity for anyone to become an entrepreneur at any stage.
 And I would never, I coach people all the time about doing those things, but so I'd
 never get in the way of it.
 But I do think going to work, especially for big corporation, it teaches you a lot.
 You learn a lot about the way the world works and how brands and the companies like that
 size, the way they think about things, the way they're organized, the way the information
 flows, and the dollars and cents of certain things that I don't think it's a bad thing
 for people.
 I think it's usually more beneficial than not to experience that.
 And I would say I 100% agree.
 I think that most people think it has like nothing to do with what I do today, but it
 has everything to do with just the fact of I was all about writing, writing emails all
 day and business communications and learning that.
 And I was like internal, internal customer service for like our whole organization.
 But like I did so much for the senior VP of, again, that went to the CEO, reported to
 the CEO of Oracle.
 I had to do so many different things for Oracle that taught me just day to day how to
 speak today.
 And just like how to have a conversation on email and how to make newsletters and there's
 just so much, how to be good customer service to brands that I work with and talent now.
 So it's just so insane that no one even asks me about Oracle now.
 So I'm like flattered that you asked me about it.
 No, it starts me and I think you nailed it.
 And I run this, the red cast has become a job itself and then a one of my favorites.
 But I do run an ad agency and we work equally like B2B and B2C and we, our whole moniker
 is it's B2H, it's business human.
 We like to distinguish these things, but there's still humanity on both sides of it and whether
 it's influencer marketing or newsletter marketing or email marketing, there's learnings to
 be had for how you communicate and how you're effective.
 And the emotional connection that has to be driven with communication and through processing
 information and doing these things.
 And so I think I see the direct correlation and I think it's probably helped you have some
 of the success.
 What's, what's the, just the juicy stuff here, Courtney, you know, everybody always working
 with influencers.
 Give us a good story or let's do something juicy or just some of your work with it's
 been fun.
 I'm like, when I think of juicy, I think of like annoying things that happen.
 Oh, I just need fun, not necessarily like who's, who's the most dramatic person on
 that sort of thing.
 Unless you want to go there.
 No, literally, no, and I won't name names, but it's just so funny because I think a lot
 of the campaigns that I do, I'll do campaigns with Nike and someone from the bachelor just
 took a little heads up until those sort of brands that I work with or I'm doing something
 with American Express right now and things like that.
 And it is very rewarding seeing all of the campaigns come to life and helping navigate
 those and make them happen, right?
 Pitching the American Express and then it actually happening is so rewarding, but it's
 so funny because when I think of like, when you're like, tell me the tea, I just think
 about how much like this whole morning, even when I was like, oh, we can reschedule if
 you want.
 Literally, like, baby sitting, all the time being like, hey, I need this by Sunday at
 8 p.m.
 Like, that is the latest you can send it to me.
 Absolutely.
 I would say half of the time I cannot things get these on time.
 And it's really frustrating, but yeah, I would say that's a great, just my sort of day
 to day is just like figuring out how to make these campaigns come to life and they go
 shading all day.
 And I don't know, I also get some fun behind the scenes of who's dating in this reality
 TV world or maybe get the pregnancy news being the first one to do that and working with
 like people and us weekly and stuff to announce those fun life moments.
 Yeah, those are like the day to day like the fun stuff and then like the not so fun stuff.
 Like to go back to what I said, most people know what it is.
 I want to be like hyper specific for like our audience to try to understand because I
 do think for the average person that's not an influencer, that knows of these things.
 Obviously they know the terms.
 They see them and they know even my wife and I joke, it's like, she'll all come home
 and there's 70 boxes on the front porch and I go, you got influenced like we literally
 use that term on one each other when we see something we're like, that's not something
 you would have just bought on your own, but anyway, but my husband other day goes, babe,
 what is this?
 And I was like, I told you I was buying things on TikTok the other day, like, yeah, he knows
 I would never come up with this like weird ring dish on Amazon.
 Yeah.
 My wife's usually combining like cleaners or doing something like it looks like a science
 experiment.
 I'm like, where the hell did you get this from?
 I'm like, who showed you this?
 What is this?
 Hey, but so from, but in a nutshell, influencers come to you or you go to them and you are negotiating
 brand deals, you're managing every part from, okay, here's the sponsors that would make
 sense for you, the companies that might, and then pitching both the brands, all those
 opportunities and just trying to get the look out for the best entrance of your client
 who you're representing.
 Yeah, I think there's two ways.
 So there's a lot of agencies that come to me, I would say like mostly influence our booking
 agencies sort of thing, because I'm sure there's so many terms of agencies these days.
 But I do feel like those are the ones that specify in booking talent for social media
 campaigns, and they'll come to me and they're like, hey, Courtney, do you have anyone who
 has a Hyundai that lives in Los Angeles or New York on TikTok?
 And I can specify those, maybe even just one person that has a Hyundai, right?
 Do I really know if all my clients have a Hyundai or whoever has one, right?
 And I'll pitch that one person, and then there's come back to me if they're interested
 in them, ask for pricing, we'll go from there.
 And then the other side of things is, okay, I see my client, and this is like a really
 fun example where I'll see my client post like these glasses, and she's asking her following
 which one should I get from this company, from Zenny, let's just say, because that was
 a company name.
 And she posts on her story, and it was totally organic.
 I literally sent the screenshot to the brand and was like, hey, like my client would
 love to work with you.
 She just posted this organically with her followers helping.
 And the next thing we know, we have a campaign for her to post in the next month doing a
 real and whatever the deliverables are and where's talking money and all that happens.
 On the other side of things, there's so much rejection, right?
 I'll reach out, people will ghost me, maybe not respond to me.
 Not interested in my talent, right?
 You just have to get, you also have to find the right person.
 So I think that there's like a lot of that as well.
 But it's never, I think the people just assume it's so easy.
 And it's even when I bring my clients an opportunity, Ryan, like I'm like the amount of time that
 I've already spent getting you this offer is a lot of time.
 Like by the time I'm like going back and forth trying to find these people following up,
 it's a lot of work.
 It's not just, oh, here's offer and it just popped in my inbox.
 Oh, yeah, I know we do this.
 I already see we're not, it's not our one and only specialty, but we do it enough.
 And my producer, Cameron does it even for our own show and I know she's sitting here
 like nodding like it doesn't all this happened.
 And you said the truth of finding the right person.
 Good grief.
 Who is the right person?
 Well, I'm getting my notes out.
 That's the thing.
 Yeah.
 And it's hard.
 You don't know, like I always love those brands that are super transparent with me about
 like why they're not booking that talent or why they're not interested.
 Maybe the numbers are too low, whatever, not on brand.
 There's so many things that can be helpful, but it is so frustrating when especially when
 you've seen so many ads for like children's place all over the internet and you can't
 find the damn person that does like that books talent for children's place.
 And you're like, I know you're somewhere, but I know you would probably like one of
 my clients.
 But yeah, that's the like day to day of, okay, what do we do every day and pitching, right?
 Is there a, can you name any names of influencers you work with?
 Are there any name for anything that can be had like who are we talking about?
 Do you watch the reality shows?
 Are you kidding me?
 Of course I do.
 Do you watch, tell me the bachelor in the bachelor at like I'll admit the last two years
 has been a little, we have been very busy, but I can tell you, I watched my wife and
 I watched at least eight or not, he's in whatever they might have been, I used to be our,
 I say guilty pleasure.
 I don't want to give a shit.
 I don't care what people think, but like I say guilty pleasure because more of just the
 time that we spend doing it, we want to carving it out, but we used to watch that.
 Look, I grew up watching the real world.
 I date myself like.
 Okay.
 Yeah.
 I know the name.
 Okay.
 So I work with Corey Wharton and his girlfriend, they're on team mom now and he's still like
 on the challenge all the time.
 I work with Claire Crawley and Becca Kufren from bachelor and some other people from bachelor
 and paradise and worked with them for four years.
 I don't know if you ever watched like Big Brother amazing race, but I work with Nicole
 Franzole.
 Okay.
 There you go.
 And they were both on amazing race and Big Brother together.
 I work with some people from love is blind and yeah, I'm constantly, I'm constantly
 is working with a new talent as well.
 It just depends, but I've been in this industry for and a half years now and a lot of that
 I've worked with since day one, since I started my company and doing outreach, not actually
 a lot of the ones that I just named in general, most of them that I've worked with since
 day one.
 And it's been great.
 Did you know Morgan will let?
 Yep.
 She was dating Johnny Banana's.
 Oh, wow.
 Really?
 I feel like you would know because real.
 Yes.
 I know them.
 How do you know Morgan then?
 I don't know him personally.
 I just know the names.
 I've heard these names.
 Okay.
 So you know the name.
 Yeah.
 Yeah.
 But she was like one of the first people that I like slid into her DMs like when I was working
 at Oracle back in the day and I'd be like, Hey, can I help make your website?
 Can I help do anything for you volunteer my time?
 It's got me a lot of it made me help me make a lot of relationships with people that
 like I have today.
 What's the most like popular reality TV show today?
 Like it's it's truly reality TV.
 What's bachelor's probably still going to be up there.
 But is there what's like I feel like the biggest one recently has been like Fander
 Pumper rules.
 That's just been like talked about.
 I would say like the last year.
 I would say a lot of the housewives are really big Kardashians.
 Of course.
 Of course.
 They do think that survivor and big brother, they have a big viewership.
 But then you have all these new Netflix shows.
 Love is flying too hot to handle that all get a huge substantial following now.
 The circle.
 If you're talking about followers wise, I feel like all these Netflix shows trump everyone
 else.
 Wow.
 That's everything.
 All the team mom people have like over a million followers too.
 So it's definitely those MTV people have been watching probably since the real world
 days and they're cute.
 I think this challenge has a huge following when I go across like when I go travel and
 I talk about reality shows and the people that I manage like everyone really does watch
 like MTV shows.
 Yeah.
 I feel like more maybe worldwide now, which is crazy Netflix for sure, but yeah, the power
 of the power of Netflix that you brought that up and I've on different topics that has
 come up.
 But it just how big it's in scale it is.
 We're talking to someone who an actor or a agent or someone just didn't even what even
 on the show.
 There's just like a conversation they were talking about like their show got thrown
 up on Netflix and it's been like a revival of sorts because of the scale and the volume
 of people watching.
 That's a thing I forget what it was.
 I think it wasn't the challenge.
 There was some like MTV show or something and people go back and watch all the old seasons
 too on Netflix.
 So it's just hit or miss, but it's crazy because there are some Netflix shows too that
 are just like totally not getting the viewership that that they think too.
 So it just all depends on how much marketing dollars they like are behind these two.
 Exactly.
 What's our our fascination with all the reality TV.
 I know what it was 20 years ago, but now it's that's produced more a little bit.
 Is it still the same thing?
 Is it still or is this like the modern soap opera or these are made just there for the
 potential train wreck?
 Probably the potential train wreck and getting entertained week by week and being like,
 oh my god, my life is so much better than that.
 Right.
 Right.
 Or just like the fun competitions and it's lighthearted and you don't have to really think
 behind the TV show, like I know a lot of shows that like my husband will put on or just
 like any sort of other shows other than reality sometimes I'm like, oh, this is like making
 my brain work too hard for this and I just worked all day.
 So I think that sometimes it's just like fun fun shows to watch lighthearted and you're
 not going to sit there and cry about it or have to figure out like who murdered someone.
 So I think that that's why it's so big.
 But I do agree with the fact that I don't know about you, but it's just like how like
 every season of bachelors repetitive.
 It's the formula formula.
 And I think that we all think we all want something different, but the formula, the winning
 formula.
 Did you watch Golden Bachelor or are you watching it?
 I'll be honest.
 Oh, here's the thing.
 It's got I've gotten busier.
 I don't want having as much time and that was probably like the first thing to go for sure.
 But Chris Harrison left.
 And I like just Jesse's a friend.
 Jesse's on the board back here, Jesse Palmer, like I just he and I text occasionally, but
 and I have it was not an issue with him, but it's almost when Chris is left a little bit
 of the heart of the show left for me or something.
 I don't know.
 That was just.
 I know my husband will say the same thing, which is like so funny because to me, I'm like,
 no, but it's all about the contestants.
 Who cares who hosts it?
 That's how I feel it.
 But I think that world that I think in general, it was starting to go downhill in the
 sense of just honestly, even Ryan, people who went on bachelor, they got a following
 and stuff.
 And it's really hard to now these days you will probably not walk away with more than
 like 200 K following if that's if you're lucky as a contestant.
 The people that used to win, you saw one million, two million.
 It's insane.
 It really is.
 How do you like would work?
 It just goes to show you.
 It does show you, you know, maybe what which ones have people that are on social or that
 have the poll or the influence to drive more usage up.
 It does make you wonder like when you're talking with brands for these influencers, how
 everything's always about sales.
 I get that and you get that.
 But like it being a marketer and an agency and we do some ecom, we're very good at it.
 We don't mind being responsible to outcomes, but not every outcome marketing is a sale.
 And so I'm sure you deal with this like the campaigned, it's success or failure as
 if it sold more than they paid you and it's I get why a brand would think that, but that's
 got to be a tough one to manage, I would think from you're in.
 Yeah.
 So it's weird.
 So I feel like for the most part, Ryan, like I would assume more of the agencies that
 actually book my talent are probably dealing more with that.
 But I do get it for sure on the weekly basis where someone will ask me like, Hey, can
 your client post another follow up?
 Can they post another story with their Lincoln code again and blah, blah, blah.
 And it's really hard because I have to send those boundaries and protect my client that's
 not what they were paid for.
 Like I cannot promise and they almost, I would say most brands and agencies know like when
 they come to me, I can't guarantee them sales.
 I'm not going to ever say that.
 If someone will say, Oh, can you send those people that will get three times investment
 back to us?
 And I'm like, honestly, I can't promise that I don't feel comfortable doing that.
 Absolutely not.
 You can't come to me and say that.
 But what I can say is, Oh, here are the people that are rebooked or if people ask me like,
 like how can our do better?
 I'm like, Okay, I always refer to boosting and just doing other things.
 I think that it's out of the norm right now to just do campaigns without paid behind
 it in any way or at least like giving them the content to use on their end too because
 I feel like like obviously at the end of the day, they're paying our clients or they're
 paying talent for content.
 And so I do think that they have to use that in some of their efforts in order to make
 it worth it.
 Yeah.
 Cause think about this.
 I'll use the analogy.
 And I want to go to this very, because we have people listening to our show that might
 be influencers.
 We have brand CEOs in marketing people.
 So I wanted to bring this up for that very reason.
 And I think about this like 25 years ago, if you hired Tom Cruise to promote your brand,
 but you didn't put it on a TV commercial, you just had him show up at trade shows and
 maybe some outdoor boards.
 Would that be an effective use of Tom Cruise?
 So that's like the equivalent of getting a reality TV star with one million yet they've
 got followers, but the algorithm, even for them is going to be one percent, two percent
 showing their for non paid.
 So you don't get the reach and frequency unless you put ad buy slash commercial buy behind
 it.
 Yeah.
 Yeah.
 I mean, I think that a lot of it too is it is hard because I think that like even talent,
 like sometimes don't understand all this stuff too.
 And I'm like these days, like they have to put like, there used to be a world and there's
 still is.
 Don't get me wrong.
 I definitely have to charge more money if they're going to use their face all over their
 website for a year.
 Like that's still going to happen.
 But I also think that we're getting into a world where you have to do that in order to
 be in order to use that talent.
 So I do wonder at some point, like, are sort of that pricing going to be included because
 everyone needs ad access now or to be able to use that content in some and I'm seeing
 it more more like in perpetuity where they get to use the content forever and I was like
 so against that.
 But I think now it's sometimes you're just trying to get your client's jobs too.
 Yeah.
 That's true.
 So the fine about the balance of both ends, but there's so many micro creators too now
 and people that are content creators and not reality stars too.
 I think there used to be world where it was like the only people that had a following
 were like reality stars and TV personas and stuff and now there's so much competition
 that it's you have to outweigh that too when you do pricing and everything that's included
 in.
 Hey, I'm getting brand deals, baby.
 And I'm just a little Ryan offered, but you can't that's the crazy thing, not crazy
 thing.
 I know me too.
 And I have no fault.
 But to the end of the day, it's content and it doesn't truly doesn't matter.
 It just depends how you're selling yourself.
 Yeah.
 And that they're looking for.
 And I get on my own.
 I'm a girl.
 What kind of content do you do?
 Minds all marketing and personal branding promote, like telling how people do because
 look, that's what I did.
 Like when I, I worked in the ad agency business for 16 years on some of the largest campaigns
 in the world.
 TV commercials, even people that don't watch TV would remember.
 But no one knew who I was when I left the agency because I did in 2015.
 That was a ghost town online.
 And I'm like, but I recognized it.
 And so I've spent six years on the radcast.
 My personal brand in the agency and all the high tide rate is risen all ships.
 I got close to 200,000 followers on Instagram and the, we're the number one show.
 And we've got an eight figure agency, so it all works together.
 And then I got brand deals on top of that, but like you've got, and so we, I do a lot
 of the council coaching and content around the ways to do that.
 And I think I do it a little bit different because I don't, I try not, I try to stay out
 of the generic waters and get hyper specific around going your personal brand and what
 to do.
 And really the why and the how and the levers shared interests, like the way with which
 to light the match and amplify certain things.
 And so do that.
 And then we're building the radcast into a media network.
 So we're going to have show, we have shows that are falling underneath our show.
 And again, back to the high tide raising all ships, even if they're totally different
 genres and topics and things like that.
 So like we work with the mentioned amazing race, Caroline Hobby, we work with her show,
 be real.
 She was on this been a while.
 She was the long time ago since the only two years, I think her husband's lead singer,
 they live in Nashville of a thousand horses was really a big country band.
 But yeah.
 And so do a lot around those things and then, but that's what, but it makes, and I think
 if you're listening, like, you pay, I actually, it's, it'll be registered soon.
 I have followed it a couple years ago and just been lazy with getting it through the
 thing.
 But it pays to be known that I've trademarked that line.
 It's simple, but it's true.
 It pays to be known.
 Yeah.
 Or just to be like badass and the niche that you actually focus in to, at least you all
 know.
 There's always, there's so many, yeah, there's always more to it than just the known.
 But typically you're not known if you're not worthy of being a hard worker, okay?
 And you can't, honestly, even Ryan, like I talked to all the time and like these people
 that get off reality TV and stuff, you can't just expect to get paid, truly, like in
 this instance, like pay to be known, like you just, you can't, like at this, this point,
 there's so much competition, like you have to be consistent with your content.
 You have to start like working hard and like becoming someone online that's different
 than what people saw on TV.
 Exactly.
 So you have to like transfer that persona and like do that stuff.
 Talking with Courtney Bagby, Lou Pillan, talking about all things, really just all, they
 were having a marketing and psychology discussion a little bit, but talking, branding and influencers.
 And of course, reality TV, do you work, do you work with non reality TV people?
 I do.
 Yeah.
 I have some foodies, some YouTubers, singers, variety actors.
 Yeah.
 Do you think anyone with a following?
 Because I, every like article I read, I think most of the big brands they know that this
 is the path.
 The TV, while the viewership is down, like all these things, like that influencer marketing
 is in the playbook.
 But are you surprised or not surprised, like maybe the number of brands that you talk
 with, like how proficient they are or aren't in this or they've gotten, or has it gotten
 pretty good, like they're aware, they're on point.
 Yeah, I feel like the people that I talk to these days, I would say like at least 90%
 plus is like very well versed in how it all works.
 And some people ask me like, oh, how does it work?
 I have a thousand dollars.
 How many influencers can I get?
 And I'm like, good luck.
 Yeah, yeah.
 I don't know where you start in that capacity, but I would say for sure, there's so many talent
 agencies.
 There's so many talent agencies now.
 There's so many booking agencies.
 There's so many people that are doing what we're doing now.
 And I think I got into it right when it all started.
 And it was really becoming a thing a little bit late, but still in it, but it is crazy
 because I feel like I went to a panel recently and they were like, like influencer marketing
 is always part of the media plan now.
 And it wasn't a couple years ago.
 It wasn't, but now it's every single brand.
 If you don't have influencer marketing or any influencer strategy in there, whether
 it's gifting or whatever it is, you're not going to, like, how are you going to make
 it kind of thing?
 What's not?
 That was really interesting.
 That is interesting.
 And it is its own line and I got to see it on the pie graph, print TV, like back in
 the day, I'm amazed myself again, like it was, they, there were so few things to worry
 about.
 Okay.
 What's our TV campaign?
 What's our print?
 What's our radio?
 What's our auto home?
 Yeah.
 But now it's okay.
 Instagram.
 TikTok.
 What do we have on Facebook?
 Snapchat.
 What about YouTube?
 Like that's just, that's maybe a third of it, like gifting events.
 It's just so much and you wonder, it's so chaotic.
 I feel like just because it's even for me, Ryan, this is a good example.
 And I feel like even listeners, people will ask me like, oh, can you get podcast
 sponsorships like for your clients?
 And typically it's such a different team that does podcast sponsorships versus social
 media partnerships.
 So it's just so crazy because it's every little thing that you can think of YouTube,
 TikTok, whatever.
 Like it's all a different person.
 It's all like a whole team in this in these ages, but it's like, how do you find that
 person?
 Yeah, because I'm about to say we're going to have to put our heads, we have to offline
 put our heads together.
 What we deal with in that same thing is, okay, I have a personal brand and I have the
 podcast, then the combination of those things, it's huge, but there, there is disconnect
 usually with trying to get that because they don't think about it.
 Like we package it because I'm an agency and I think about these things.
 Like the value of what were they can get the most bang for the book.
 I'm like, you want me talking about the product.
 You want me talking about it on the show and you want to know my social media.
 Like the power of all of that is way more than just one of them.
 And then it's they get that, but it's usually getting to the person that can connect those
 dots.
 And I think it is such, it almost isn't a package.
 I would say for most of the brands, it is so separate.
 And even when I say, oh, my client did so well for you, like for this brand, do you want
 to book our on the podcast?
 It's almost, I don't even, they don't even know who it is.
 Books, the agency, whether the books, the podcast sponsorship, whether it's like an agency
 or whatever it is, right?
 And then same with the vice versa, if I'm doing a podcast sponsorship, it's who's
 booking the social media post.
 And so it is so crazy because it is just totally a different line item of the media plan.
 What's the personalities of influencers that you work with less or more drama than you'd
 expect?
 That depends who it is.
 I think I don't know.
 It's so weird because I feel like I work with reality TV stars.
 So what do I expect for getting the beat, get a little dramatic, that's why they're all
 TV, right?
 Yeah, like, so it's like can't be like totally surprised, but I will say Ryan over the
 years, like I've had to really set my boundaries and like figure out and like work with people
 that like, I'm on the same team as and versus like them maybe talking back to me or whatever.
 I really do have to set those boundaries, make it clear that we're in this together.
 And I'm not going to like overly, there's just times where it's influencers in general.
 And I'm not like, it's just in general, I think even humans, right?
 We're just expect that we're the best person ever and that they're so lucky to work with
 us as a creator.
 And no, I'm not going to do that.
 And they fight back and all this stuff.
 And it just, it makes me like, not necessarily want to work with them because I feel like
 at the end of the day, they were getting hired for a job and it has to be a two way street.
 We have to make everyone happy.
 I feel like I don't even know how I went with that.
 But there are so many people that are like dramatic or asking all these questions and
 stuff like that.
 And I'm like, I'm just trying to get this job done, like what is going on?
 I don't need this attitude right now.
 Like, I'm already stressed about X, Y and Z.
 So yeah, I know if you have any, do you have any tips for that?
 Yeah.
 It's called wine.
 What did you say?
 Wine or VK.
 I have a plant-based product company that I own, it's plant-based solutions to stress and
 anxiety.
 Oh, I love that.
 But that's a thing that's a client should not.
 I feel very strongly right now.
 I own my own business, you own your own business.
 We should not have to deal with people that are like stressing us out at the end of the
 day.
 We should be enjoying.
 I do feel like that.
 Started a business for a reason.
 Like, we want to be able to control who we're working with and like work with good people.
 So I think it's always like crazy when I'm so stressed out over someone or something.
 And now I'm going to give you the meta of all meta moments.
 If you talk about stress and what happens with dealing with these people, it gives me
 wrinkles.
 You know how I get rid of my wrinkles?
 Called air lab, premium plant-based, and original men's premium skin care delivered
 right to your house, and the official skin care provider of Ryan Alford in the Red
 Cast.
 Courtney, I'm 46.
 I need every, I get all the help I can get.
 Called air labs who I go to.
 Use rad Ryan for code 20% off at called air lab.com, tell them I sent you.
 There you go.
 You could appreciate that.
 I do.
 I really loved that.
 If there's anyone that I'd ever have on the show that couldn't get mad at a little ad
 rate, it'd have to be you.
 Like, this is the profession.
 I know.
 Like, right, where are they?
 Come on, Ryan.
 What's next one?
 Which one should I read?
 We're going to give a new one.
 We'll think about that for part two.
 Yeah.
 I'm in.
 I'm in.
 What are you doing?
 You're not working.
 What's your interest?
 You mean other than watch reality TV?
 Yeah, of course.
 You invested interest now.
 You invested interest now.
 I was working.
 Scrolling Instagram, fighting other ads.
 No, truly, I feel like that is what I like to do on my free time.
 I was like, watch TV.
 And honestly, watch more TVs of like where I don't have clients on because then I don't
 have to think about working or managing people, but no, like, I love walking my dog, hanging
 out with my husband, going to coffee shops, but yeah, I don't.
 I feel like I never really have any like hobbies, like I like taking some of them to take photos
 for my clients.
 Oh, there you go.
 You have to be hybrid.
 You have to be hybrid today's world, like you got to be running gun, you know, there
 you go.
 Whether it's money or not, it's more time and, okay, I got to get this shit done.
 Like, you got to be, I don't know, nimble, that's the key to the game in marketing today.
 It's like real time marketing and you got to move quickly if that if you promise that
 brand, a post or an image, dammit, if you got to go take it, oh, I will.
 I'm like, sometimes I'll even be like, okay, can you like send me the products?
 I can like go take one, I'll go take a photo for you or like a video frame or something
 these days.
 You just got to make it happen.
 Exactly.
 We're constantly teaching my team that too.
 I'm like, okay, if we can't get them the product, can we go get it real quick and take
 a video for them?
 If you, if someone's listening and maybe their quasi influence or wanting to get in this
 game, many tips, any recommendations for people that are wanting to work with brands
 or wanting to get down this game, like, what's the, any golden rules?
 Yeah.
 No, look, like my thing is if you want to be a creator and you want to get in this space,
 like you need to be consistently, like putting out content daily every other day, I think
 that people cannot expect to want to be a creator or an influencer because like, how
 are you influencing someone if you post once a month sort of things?
 So I think that's always my number one thing is figure out your niche that you want to
 post and the things that you actually like to do that you're going to be passionate about
 creating content around post consistently.
 There you go.
 Yeah, if you want, if you want them to consider, uh, as someone that's going to post about
 them, you need to be someone that's already showing, showing up and doing it is, uh, rule
 number one.
 100%.
 100%.
 Quarty, where could everybody keep up with you and everything you got going on and check
 out?
 Little red management.
 Yeah.
 We'll follow our Instagram page.
 We like always post the campaigns that we're doing in some social media tips, influencers
 and brands sometimes that's little red and then MGMT on Instagram.
 And then if you want to find me on Instagram, I'm also, I'm Quarty Bagbie, B-A-G-B-Y for
 now until I change my last name officially, um, but also if you have any questions, feel
 free to email me at Quarty at little redmanagement.com MGMT.com, I should say.
 There you go.
 We'll have all that.
 We should note to Quarty.
 It's been fun.
 Enjoyed it a lot.
 Appreciate you coming up.
 That is so much fun.
 And if you want to learn from me directly, join my newsletter, Ryanoffer.com, backslash
 newsletter.
 Sign up.
 I give daily advice on marketing, personal branding, podcasting, life.
 Give that a shout.
 Join that.
 It's free.
 Staley, just like this show.
 Give away our best advice.
 Hey guys, you don't find us the radcast.com search for Quartney Bagbie.
 You'll find all the highly clips from today and we'll have all her links and our links
 there in the show notes.
 Do us a favor.
 Give us a review.
 Good, battered and different.
 We got to get that feedback and we appreciate it.
 And if I'm me at Ryanoffer, verified before you could buy it, we'll see you next time.
 We'll be right back.
 To listen or watch full episodes, visit us on the web at theradcast.com or follow us on
 social media at our Instagram account v.rad.cast or at Ryanoffer.
 Stay radical.