141: How to Build a Successful Brand from Scratch with Annie Lawless
In this episode I am talking to Annie Lawless, founder and CEO of Lawless which is a clean, non toxic beauty brand. She is also a content creator and co-founded the cold pressed juice brand, Suja, of which she sold her stake to Coca Cola in 2015 in a massive deal. We discuss how she became interested in wellness and how that organically led her to start a pressed juice company; lessons she learned along the way from concept to execution, major growth and eventually the sale of that company; how she started a beauty brand from scratch; tips for anyone who wants to start a business; how she focuses on her own wellness while being a busy entrepreneur and mom, and so much more.
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