Indiana Jones 5 to Use VFX to De-Age Harrison Ford to Original Trilogy Days: Weekly Marketing News 11.25.22

Right About Now - Legendary Business Advice

Welcome back to The Radcast! This week Ryan and Nick give you the latest news in marketing and social media, and share more about Thanksgiving.

We can never do it without you, and so we hope everyone enjoys Thanksgiving--and a good healthful year full of good times!

  • Introduction:
    • Ryan and Nick talk about Thanksgiving and their special menus (01:00)
       
  • Rad News:
    • Last week - Creative Design for Innovation - a Think Billions Experience Guest, Mario Mirabella, the CEO and founder of MSM Digital (02:40)
    • Next week - Mo Hamilton from Think Billions Series, Founder and CEO of Infinavate (03:11)
    • Episode 300 coming quick (03:47)
       
  • Small talk:
    • ‘Indiana Jones 5’ to use VFX to de-age Harrison Ford to Original Trilogy Days - He is now 80 years old (04:25) bit.ly/3EIFs8O
    • Twitter alternative Hive hits 1 million users after surge of sign-ups (05:21) bit.ly/3AHI7OJ
    • Domino’s pizza delivery goes electric with Chevy Bolts (06:55) bit.ly/3EEgKGv
    • 14 Strange Thanksgiving Traditions That Everyone Pretends Aren't Weird (08:50) bit.ly/3UkVADf
       
  • Social Media Holidays:
    • Friday, November 25, 2022 - Black Friday #blackfriday (17:50)
    • Saturday, November 26, 2022 - National Cake Day #NationalCakeDay (17:57)
    • Sunday, November 27, 2022 - Small Business Saturday/Sunday #ShopSmall (18:22)
    • Monday, November 28, 2022 - Cyber Monday #cybermonday (18:45)
       
  • Social Media News:
    • American Express partners with TikTok for small business accelerator to launch the #ShopSmall Accelerator ahead of Small Business Saturday Nov. 26. The tie-up also includes an $100 TikTok advertising credit offer. (19:32) bit.ly/3gyXPEZ
       
  • Marketing News:
    • Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’. Smirnoff, a vodka label owned by Diageo, launched a new holiday campaign to promote smart and safe drinking (23:14) bit.ly/3tW8qgr
       
  • Sponsors: (24:38)
    • Branded Bills: Fall essentials and a holiday gift guide
    • RADCAST20 = 20% off entire purchase

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2022-11-25 26 min Transcript

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Transcript

 You're listening to the ride cast a top 25 worldwide business podcast if it's radical we cover it
 here's your host Ryan Alford hey guys what's up welcome to the latest edition of the
 rad cast Friday November 25th the day after Thanksgiving don't don't don't
 are weekly marketing news business of the world mr. Nick Weaver what's up
 brother hey everybody what's going on oh you know it's no secret we we do
 prerecord these so we actually haven't officially had our turkey but
 everyone listening by now we will have had hours and you'll have had
 yours so we hope everyone's had a good turkey day plenty of turkey yes turkey
 turkey turkey the I had my first turkey meal last weekend and then we had
 the little office gathering so I'll be I'll be into my fourth meal by the time
 this airs have you had enough turkey Ryan yeah once a more turkey day turkey
 day the it's a it's a good holiday though you know like I like to eat and I'll
 enjoy a little turkey in dressing what you're I like to eat too yeah you um yeah
 like I like dressing it's good you know my family actually makes this stuff
 called pink stuff it's a special family recipe we put on the turkey and it
 just makes it so much better you put it on the dressing you can put it on the
 turkey you can put it on everything a little pink stuff yeah it's a mix
 between thousand now and dressing and a couple other things but just has a
 nice twang and colleague is this just like a big Donald secret sauce like
 can we get that big Mac sauce and just put it a jar when you call pink stuff for
 holiday meal yeah yeah family recipe it'll never it'll it won't be so it's it's
 a big Mac sauce mixed with Zach's be sauce all the secret stuff all the
 secret stuff but I'll be into cooking my tenderloin at this point have a
 little little filet tenderloin not bad not bad yeah I'll be cooking that thing
 right on up for a little Sunday afternoon so yeah depending on when you're
 listening to this get you getting hungry again a little tenderloin on a Sunday
 yes absolutely so been a good week and a short week but busy week and a lot of
 things happening and flying around hope everyone enjoyed Tuesday's episode of
 think the think billions guess we had Mario Mirabella who was one of the guests at
 think billions how would pain's event out in Palm Desert and I hope you've
 enjoyed that content he's the CEO and founder of MSM digital so if you
 haven't already that's a nice lips so to to dig into while you're digging into
 turkey leftovers about about now next week we've got Mo Hamilton Maurice Hamilton
 was also from the think billion series founder and CEO of Infinivate IT
 company really cool guy Jordanie Mo you enjoy that all this is a really great
 you know I think a well-rounded group of people that came out of the think
 billions event a lot of on successful entrepreneurs are kind of in that
 second tier like they've already done well they're trying to take it to the
 next level so a lot of good insights for how they got their learnings and
 where they're trying to go next so hope everyone's enjoying that series and we've
 got some special treats up our sleeve for the rest of the year and for episode
 300 more details of that episode 300 side for that coming down the train
 coming down the tracks quickly so yes you know a little small talk we're gonna
 make today a little fondle like get into our our weird Thanksgiving traditions
 list I found this list online I'm gonna go through those so you know you think
 you're weird way to hear this list yeah check this out so I thought this was
 cool couple things we found you know I did see this I read this before our
 team put the articles together the Indiana Jones you know what the deep
 things all this stuff happening and you know I didn't think you know they did
 this in one of the Star Wars games but it went back and so they did a good job
 they put the little fake pants in there but they're gonna make a whole Harrison
 Ford you know 40s yeah you know I'm looking forward to seeing how that's gonna
 turn out Indiana Jones five yeah he's 80 now he looks pretty damn good for 80
 seriously that's what I want to look like I'm gonna deage him I'm gonna need
 people you can start deaging me here on the podcast yeah I don't think you need
 it thank you thank you for that the but eventually I will so if this this holds on
 long enough we're gonna start deaging me or just make me old make me old you
 know now and early thank you be interesting go the other way I saw this
 Twitter alternative hive hits one million users after surge of sign-ups I'm
 like okay one million there's only got like 400 million to go yeah like only 400
 is that I guess I don't know if that's kind of stick around and hive what a
 original name yeah interesting I have bees yeah a little bee mascot said I'm
 murdered is it all the trolls the other one over there down there to me it's like
 some master plan for Elon you know it's just get all the old all the trolls get
 gone anyway yeah that was his plan yeah you built his own platform just
 wrecking Twitter yeah exactly what do you make all this yeah I just want to see the
 data I want to see a chart I want to see the progression did it just hit one
 million has it been trending up for a while like what I want to see I want to
 see the chart for this one yeah and I want to know who and what's the selection
 process for being number one on the app store yeah I don't know about that the
 yeah I think the algorithm gets jig depending on who they want to promote
 and things like that again yeah bad guess but I'm I'm sure there's a lot of
 downloads but there's a lot of tension on Twitter so someone's picking up so
 don't fault them for trying to take advantage of it but no I don't I don't know
 man it's I'm not so sure it looks a little disorganized but I'm not maybe
 Elon's playing chess and URLs playing checkers I don't know it will we'll see
 once it plays I don't he's kind of he's kind of creating quite storm in the
 process I don't know getting a lot of attention yeah but I saw this Domino's
 pizza which makes this so you got delivery and you know you got this workforce
 they're tough stuff hiring people so hell gets some cars you get the workforce
 get the workforce out there they got driver's license but they don't have a
 car so you hook them up with a Chevy Bolt you know yeah I think they got about
 800 of them too yeah so it's gonna be the largest pizza delivery fleet in the
 country hey see those bolts riding around you know like I hope they avoid the
 noise though that character that blows up all the Domino's pizza drivers
 anyway if you remember that campaign you don't tell them out the the
 noise that was the campaign for Domino's in the 80s where there's always somebody
 trying to get through you know there's a competitor pizza company always trying
 to blow up their drivers yeah better watch out that lithium battery might blow
 up yeah no the Chevy Bolt the I guess you can't do their pizzas on scooters I
 mean the electric scooters just wouldn't work yeah it might be a metro area
 the pizza might be shook up the golf carts or something yeah inclement weather
 too I guess a Chevy Bolt kind of is like a golf cart in a way it's like a golf
 cart yeah so upgraded battery getting a wrecking that thing you squash like a 10
 can that's the smart the smart cars you're setting one of those yeah that thing
 isn't like a mini-go cart like yeah it's tiny I'm surprised that just turned
 over I know it's like a tiny little box going around a turn too fast I know but
 I'm gonna see what happens if they look at it can't get drivers or people with
 cars so let's outfit them with a car yeah good play for Chevy there so you think
 so they sold you know that's a nice order 800 bolts right off the top 800 branded
 cars they got the wraps and everything yeah so we'll see be on the lookout for
 Domino's bolt near you the I do want to get into our little let's keep it
 like here okay thanks giving let's get into I'm gonna go down this list this is
 from raker raker dot com 14 strange Thanksgiving traditions that everyone
 pretends aren't weird that's the best part right oh you know we do this and
 it's like okay that's a little strange yeah number one I'm gonna start number
 one we're just going from the top we don't have to go in reverse number one is
 triple T the turkey toss in Indianapolis people have started an annual tradition
 of dressing their turkey in a baby onesie what douse they get in lighter fluid
 attesting it to a long chains lighting in a fire and throwing it across the
 length of a ball field turkey launch this tradition was basically started a
 bunch of dudes who wanted to see a 30 turkey straight through the night sky and
 now it's an annual thing the turkey toss sounds like fun I want to try it
 triple T just get one at the office it's not a town tavern it's the turkey toss
 is this bizarre yes or no I'm gonna go with yes we're gonna give that one
 bizarre sorry tell let's next yeah number two Thanksgiving masking in the 19th
 century masking was a Halloween light tradition where adults and kids would
 dress up on Thanksgiving most people would wear a mask but others got a little
 more creative many young boys would cross dress as their sisters and so
 me even went as far as dressing up like prominent political figures
 these handmade costumes were a little scary to behold and the tradition
 eventually devolved down to ragamuffin day yeah I don't know I don't know if
 I'll be taking part in that yeah right no there you have it that's pretty
 weird that's like it's Thanksgiving cross with Halloween is what that sounds
 like yeah kind of a weird hybrid there yeah it's a no for me dog
 so number two on that list number three frozen turkey bowling whoa okay now we're
 okay now we're talking now we're now we're cooking yeah now we're coming at the
 University of Wisconsin lacrosse the most popular Thanksgiving tradition is an event
 called frozen turkey bowling where people hurl frozen oiled up turkeys down a
 grocery store in a set of bowling pins that raises money to combat smoking which
 is an awesome reason to throw a turkey bird at a bunch of bowling pins
 what the heck is this you know how like that's the best the most creative one
 right there I like that one turkey bowling yeah just don't throw your frozen
 turkey into the well you know what happens when you do that
 we're finally FTP baby frozen turkey bowling FTP this is gonna
 macron him this whole thing right off TV okay we'll give we'll give that one
 it's a little bizarre but I can get down some frozen turkey bowling okay four is just black
 Friday there you go can we all admit that black Friday is the worst holiday ever it's basically just
 an excuse for people to wrestle in a macy's parking lot like mother's day in Valentine's day black
 Friday wasn't even a thing until we decided it was yeah that's right it started camping out
 from a target about TVs in a miniscule discount so what have you ever camped out for a
 a product of what have you do you have any black Friday stories abs of fucking look not
 looting that never yeah it's it's called sitting on the couch and watching TV I have I shopped
 on black Friday yes late in the afternoon going okay I'll go out and I'm gonna I need to I've
 never gotten the line at five eight yeah I know I have it either absolutely no dog like
 and it's a relaxing day for me how about cyber Monday though I do hit up cyber Monday yes
 cyber Monday sorry oh yeah shopping online the jamas or whatever you don't have to fight
 people over the jamas at work on Mondays anyways it works
 number five the wild turkey 81 eating world championship whoa is that number 81 I guess
 is there an auto tradition than this one created by the company forcing its way into the national
 all the wild turkey got it 81 now I get it uh no way back in 2011 wild turkey the makers
 of a delicious whiskey began a turkey I don't know about that the other statement of the century
 nice writing there yeah began a turkey eating competition that drew all manner of competitors
 but was truly dominated by Sonya the black widow Thomas after her victory she said I left only
 bone I'm so happy oh dear yeah let me already go with that one the uh wild turkey eating world
 championships so it's just an eating competition support you know uh on Thanksgiving sponsored by
 wild turkey now I commend the you know bring this back to marketing and business hey if you want
 to make hey on social media then create a fucking holiday for yourself you know and wild turkey day
 makes sense it's freaking Thanksgiving yeah it goes right hand in hand with that wild turkey
 turkey day yeah speaking of which rat cash just hit the top 100 in turkey uh for business
 in marketing this week anyone listening this in turkey we appreciate you and it's just very
 coincidental that it's turkey week here in states that's that's pretty funny right there yeah
 did we talk about that yeah we talked about that a little earlier all right here we go pardoning a
 turkey 1947 a weird tradition known as the national Thanksgiving turkey presentation was founded
 under the Truman administration however Ronald Reagan was actually the first president
 formerly pardon one of the turkeys given him Truman Eisenhower several presidents actually ate
 the turkeys president it sounds well yeah yes yes in 1988 George HW Bush instituted the turkey
 pardon as a national tradition while he was in office there you go make sense pardon in the turkey
 so you don't get eat oh yeah I don't know I like I might eat that turkey fry I'm right up
 oh pardon him right to my fryer you're not gonna bowl him you're not gonna throw him you're gonna
 eat him yeah gonna eat that uh another triple T here number eight the turkey trot the turkey trot
 turkey trot's five keys happen all over the country thousands of full grown adults each year
 done turkey costumes and go jogging before consuming but I've seen this in grain well actually
 the jogging turkey costumes yeah I accidentally ran everyone with a car you know I thought it was a
 turkey and I was like oh free meal that's being a person I'm joking anyone out there I'm joking
 you didn't run everyone but I thought about it because turkey outfit looks stupid uh although
 it's probably just a ploy to get out of helping your mom make all those side dishes before your
 uncle Larry shows up and falls asleep in the potato salad turkey trot's are definitely a weird
 Thanksgiving tradition to behold is this true uncle Larry does like to fall asleep in the
 and everybody's got that uncle yeah is this bizarre yeah so so number nine north text pie throwing
 event at the north technical high school Missouri they host an annual event where they pro pies
 into the faces of their ad administrators is that really bizarre though or have we been doing that
 one I think we've been doing that I think it's I think we're getting less bizarre as we move down
 I wish I had that one in school I would have thrown a lot of pies I'm just going to cherry
 pick a couple here as we close this one out Thanksgiving day pumpkin smash the Thanksgiving tradition
 is both weird and adorable and Thanksgiving the Santa Barbara Zoo in California people are encouraged
 to come out and watch different animals interact with pumpkins what is the interaction I can't
 imagine read my lips no yeah I'm not sure about that thank you this was hiding contest and then
 finally cracking the wishbone bizarre Thanksgiving tradition actually stems from the ancient Romans
 leave that the person who broke off the larger piece of the wishbone would have a wish come true
 ah yeah knew it it's not bizarre now that's a good one I've always believed in that one yeah
 it's played out pretty pretty much yeah all right I'm breaking off that bigger part and wondering
 you know what's going on there you go yep yeah you bone on bone on the uh there you have it
 rancor.com 14 ish strange Thanksgiving traditions that everyone pretends aren't with a weird
 shout out to the turkey toss that one definitely the strangest yeah so there you have it the turkey
 toss got some social media holidays once today black Friday hey and tomorrow make sure you celebrate
 national cake day Nick November 26th you know I don't I would rather it be national pie day to be
 honest with you okay I'm more of a pie guy pie guy yeah yeah yeah I do like some pound cake though
 I'll do some pound cake yeah it's got you know that that thick moist oh good pound cake that heavy
 yeah you know yeah you are a pound talent guy um sunday November 27th small business Saturday
 how does that possible that's got to be the 26th right yeah typo on the uh show notes
 sunday is not small business sunday everyone's already eaten turkey here it made our show notes
 monday November 28th is cyber monday cyber it always sounds so criminal cyber you can't be like
 internet monday cyber monday internet shopping monday sounds good enough it has like a almost a
 sinister connotation by online monday I don't know digital Monday I get to come up with a better
 cyber monday cyber cyber no one uses the word cyber when just cyber word ever get used other than
 security cyber security except for freaking shopping on Mondays in December yeah things to make you
 we'll see there's some holidays pretty familiar with those I'm thinking about getting down on
 national cake day not that I need it after uh thanksgiving but uh few articles quickly
 American Express is partnering with TikTok for the small business accelerator they partnered to
 shop small colorate here ahead of small business Saturday program yields a series of tools and
 resources designed to help small businesses better understand how to market themselves on
 the tiktok platform the tie up also includes a one hundred dollar tiktok advertising
 credit this is smart make sense for American Express and tiktok and this comes to us via our friends
 marketing dive marketing dive dot com brought to you by them for this article uh let's say you Nick
 yeah man I'm all for small businesses I mean that's what makes up most of American business I mean
 I think there's something like 30 million small businesses in the US we're one of them
 yeah radical you know it always it's always like this fine lines like small business but you
 know that small businesses technically is like up to a hundred million dollars in revenue so
 you can be 75 million dollar revenue company be a small business yeah it just shows you I mean
 that puts some perspective on it think about the big business versus a small business yeah I'll
 talk about hundreds of you know I almost think you need a multi you need more categories because
 the problem medium the prop yeah but even I'm not small or small because think about
 the challenges that a small business that does five hundred thousand dollars in revenue versus
 a company that does seventy five million in revenue those challenges are very different very very
 different uh and so you almost need subcategories within the small business um small
 medium large small businesses sort of yeah you need subcategories there you go further till
 any action there maybe we'll start creating those but uh yes makes a lot of sense and tiktok's
 blown up for all businesses especially if you're doing it right the uh gotta do it right I do
 I saw this avid the new avatars you remember avatars like oh yeah I love that movie two billion
 dollars to break even uh two billion amongst friends um is it been too long though like between
 a while you know with sequels it's like you want to ride them a minimum wave yeah what what what
 was the first first movie like 2008 nine yeah that was a long time again I was like
 thinking about the difference if you're uh you know a 10-year-old like when the first one came out
 now you're like 24 like you know a little gap there and you know I think it's still gonna be good
 though I mean James Cameron is a as a great director I'm doing this one too I don't doubt that
 it's gonna be crazy you know over-the-top stuff but he'll find a way to bring that out it's back in
 I guess it's one is when you have this much gap it's one way to sell more of the old one because
 people have to go watch it or I have to go watch this to remember I remember the broad pot but not
 like the some of the minutiae characters and everything yeah I have to go remind myself yeah they
 were mining for uh unobtainium yeah but you're gonna see that all over the place and Mercedes is
 doing a big uh avatar ad is the hype begins so you're gonna see I talk about this all the time
 borrowed interest and you're gonna see this a lot with people playing off of the interest of the
 movie brands like Mercedes already doing it that's where you leverage real-time
 happening things that are war in the moment and you tie them to your brand McDonald's McDonald's
 was all tons of movies Mercedes does it I talk about this a lot in some of my coaching classes
 for how you tie yourself to trends and things so smart finishing off today and this make this
 made me laugh smear and off promotes safe holiday drinking with animated drops of advice smear
 off a vodka label owned by Diego today announced a new holiday campaign to promote smart and safe
 drinking drops of advice consists of six animated shorts which demonstrate safe drinking habits such
 as avoiding top-ups knowing when to stop and the importance of water breaks yes still imprints
 from the animation will be will appear all around the world and you know drops of advice yeah
 words of the wise there yeah I think I'll take some advice of that yeah I'm water breaks for sure
 yeah I try to avoid advice over the holidays but especially non-drinking advice but
 sometimes you need to get through folks let's be honest um the uh but it does make sense I'm
 going to top off some people might need it yeah some people do so everything in moderation right
 including moderation exactly there you have it there's your social holidays there's your news
 and can't miss the weird turkey holidays go bowl some turkeys go bowl some turkey toss the triple D
 the turkey toss I'm fun keep it light here on the holidays I hope everyone had a wonderful
 Thanksgiving we're thankful for you if you're listening couldn't do it without you we couldn't
 do it without our sponsor branded bills brand of bills dot com go check them out they've got deals
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 web at the radcast dot com or follow us on social media at our instagram account v dot rad dot cast
 or at ryan also stay radical

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