Weekly Marketing and Advertising News, January 14, 2022: Cancel Culture Effects On Brands

 The point being made is the metaverse needs a constitution sooner rather than later to make sure
 We don't do ourselves again
 About half people say yeah, I will cancel them. I that that will cause that I am not going to use that brand anymore
 Or whatever, but in reality
 only 25%
 Say they're loyalty to a brand may prevent them from actually doing so
 Avocados from Mexico are the rolling out a multi-channel campaign that will see
 Avocados placed on the digital shelves of 40 reviews
 You're listening to the radcast if it's radical we cover it
 Here's your host Ryan Alfred. Hey guys. What's up? Welcome
 This edition of the radcast
 It's Friday January 14th, 2022. Welcome Joe Hammrich
 Hey, Ryan. Hello. Hey buddy. How are you? Good. There's no consistency to the intro
 It's kind of like I love it. I'm full other than just saying the radcast. Yeah, it's like it's always a new adventure
 I tell you what was jarring is 2022. I'm that still I'm like still jarring. Is that right? It sounds like the future
 It is it's welcome to the future
 How's the week been good good busy?
 Looking forward to the the weather event we got coming up. Hey
 Snowbeget in 2022 100% chance. We're in South Carolina people
 So if you're listening, maybe you're in Michigan, Minnesota, New York, you get snow every day
 Around here. It's an event all the bread all the milk
 And all the idiots come out driving. Oh my god and slam into everything. No one knows how to drive
 It's like there's no snowchains and no brains. It looks like the walking dead if you drive those cars everywhere
 Yeah, people staggering around and they're calling. They're saying 100% which I think is teeing up for complete disappointment
 Yeah, it's like we're getting five to eight inches like yeah, I saw eight to 12
 Eight to 12. Yeah, we're right. Yeah, sure. Yeah, I got your eight to 12. Yeah
 Somebody had to say it didn't they yeah
 the uh
 So uh
 Yeah, um and
 You know long to snowbeget in news
 Machine gun Kelly and Megan Fox are engaged. Oh
 Really, yeah, you know what? I actually had something I don't fucking care
 Look at that
 Megan Kelly's are Megan Kelly. I'm thinking Fox News there Megan Kelly. Sure.
 Pretty attractive. She's actually pretty hot as well, but Megan Fox is still smoking. Oh, yeah
 I love my wife my wife's the hottest woman on planet and actually I mean that
 Did know I was gonna marry but I ended up marrying sure who I think is
 But Megan Fox is a very attractive second place second place. Yeah. Yes, second place
 I just I'm a I like Brunettes, you know Megan Fox Brunette. You know my wife's blond. That's your problem
 It is a problem. It doesn't
 It's not a problem. I she's great. I love her. She also is in my opinion
 hottest woman in the world. There you go. Sure. Congratulations. Thank you. Congratulations to you as well
 Yeah, number one in number two and Megan Fox's story everything's going great
 But yeah, machine gun Kelly is an interesting cat. I don't you know
 He always looks upset to me, but then I hear him talk and he actually sounds fairly intelligent believe it or not really
 I don't mean that drogatory towards him
 Because I was actually pretty impressed. I like dude. It's got pretty intelligent, but like
 He just looks upset and pictures
 I think the camera people always catch him when he's like perturbed. It maybe that everybody's staring at his
 His fiance or he's brooding. He's one of those guy's always like
 Er er er and he talked to his like okay
 Sounds pretty normal. I don't love that he got enough feud with Eminem. Yeah
 That kind of like
 That's probably just an intention thing maybe fake. I really only believe so you know
 I think the only real ones were like back when it was two pocket biggie. Yeah, that's and it kind of goes real south
 Did it what happened? Yeah, it's like I think now they know okay, can we just fake this for the uh for press
 Because I don't really want to die and I don't want to shoot you either right? It's like okay
 I think what happens though is I don't know if it happened in that case like
 People take it too serious. Maybe that aren't the actual celebrities or like the fans of them. Yeah
 Start defending the other side and then it's like oh shit turns it all off the rail
 Neither one of those guys are shooting anybody. Let's be clear. This is true
 I did I did see this bit of news that was interesting um
 that
 They're gonna be using brain scans to replace breathalyzers
 For potential for people that they think are stoned
 So cops are gonna have brain scans in their cars like brain scanners
 So that like if they pull you over and you know
 If you're stoned you might can still walk in that line because you're so focused maybe or something
 But they're gonna be a scan your brain. Yeah. Oh, this is your brain on drugs
 That's good
 That sounds bad. It didn't dangerous
 Yeah, brain scans radiation. Yeah, I guess I don't know, you know
 Pass on that. Say that for the dentist when I got a metal jacket on. Yeah, right?
 You know, I think they're gonna give you a metal thing to put over your chest
 So you don't get like the x-ray stuff on you. Well, my but still your brain though. That's still your brain
 Yeah, so I thought that was interesting and scary all at once very for all that weed you spoke
 I know all day every day. Yeah, I'm gonna have to figure out how to trade my brain
 Trying your brain you can put a penny on your tongue and you know, you know, you know, you're fast
 New Hampshire, it might have been it sort of worked
 Did you remember the outcome?
 Or did he not call out the window or I believe
 What ended up happening is someone that was getting married the next day had to pick some people up
 At a gas station boy. Yeah
 We won't talk we don't have to talk in vagaries. We were at we were young ins. Yeah, it was a long time
 We may or may not have had driven 24 hours. Oh, I'll notice how the country or the east coast up to all the way up the east coast new hamcher and
 may or may not have had a little too much fun and some of the shittiest parts I've ever been to and
 Yeah, the cops didn't arrest us and yeah our but our friend who's waiting it was wasn't too happy
 He was not thrilled especially. He had to remember he had to and this is we'll just say it's Tori
 Tori who cares. It's our story. Hi, Tori
 He had to ride up to where we were in the back of the cop car if you remember
 How can I forget
 I was inside like the 7-11 like getting like snacks while the cops were all where
 One of our party decided that they were going to I believe urinate on the outside of the gas station
 That was a bad decision call. It wasn't you were either was not your eye. I do remember
 Someone asking the clerk of the gas station. Hey if we run
 How close are we to this area or whatever until our hotel and the guy being like don't don't do that
 Just and somehow it all worked out. It won't no tickets. Here we are. No rest and we've made it to the wedding
 And we're here today and we're here today laugh about it. Oh laugh about it now. We're okay. I gotta forget about that story
 I don't know what I guess it was the breathalyzer and brain scans discussion. I uh
 For my own part I
 With the breathalyzer just didn't blow into it, but it was pretending to I think I don't I was like that because I go it's not registering. I'm like that's weird
 I don't know what the problem
 Yeah, you do have air flows. Yeah. Yeah, you just can't breathe. That's why you don't exercise blowing out my nose like that's one of the reasons
 You just can't get enough air in and out. It's one of many reasons. That's what we told them I think
 Got asthma and that guy either I don't remember if he was just an idiot or if we were idiots
 And he was just being a nice guy. God bless him. Probably the probably the latter
 He did not have to let us go. No, he didn't he did. He was very cool about it
 Um, and we didn't endanger ourselves any further
 I don't think we well we did drive very very early back here the next day. Yeah, and oh
 That was a bad experience as well. Yeah, maybe we had to change about every 15 minutes because
 It was to be driving and falling asleep. Oh, okay
 Switch whoops. Oh, I was like hey, it's all right. I got to get it check out check out. It's only been eight minutes
 Yeah
 You have to drive a little everybody at power naps the whole way home. I can red bulls chugging red bulls. Yeah, it's not working at all
 That vibe in the worst driving experience ever. I remember like seeing like like things on the road coming home with no sleep
 I remember that
 Oh, well, there was eight minutes of a story that maybe people cared about or maybe they didn't but it was quite a humorous
 We enjoyed ourselves. We did enjoy it
 On a business note sure. I did a blog post
 The team and I put together of
 2022 business and marketing podcasts that don't suck. Okay, we did a list and I won a list one
 What you make these lists for a couple different reasons it helps with search engine optimization
 You get to list some of your peers that you really like and ultimately get to put yourself on the list which yeah might be the only reason
 Yeah, you know, it's the only valid reason it's only valid reason not in all seriousness note but I did get
 One of the people I look up to really in marketing Christopher Lockhead. He sent us a really nice note
 Lockhead on marketing go check out his podcast. He's
 One of the brightest minds in marketing. I think he's got a great newsletter. You need to go check that out
 He's actually offered any of our listeners a free week of the newsletter
 So if you're interested in that send us some DMs. It's worth it. It's actually like
 Actionable like business changing content really yes, so Christopher Lockhead go go go go him and Christopher if you listen
 We appreciate the offer the uh the others on the list. We had I'd dropping bombs with Brad Lee
 Who's great you're on I was on his show and he's cool as shit. He's kind of a vibe
 Yeah, Brad's a vibe. Yeah, you know like he's in a good way
 Okay, he's just a cool dude and like you hang out with him. He's smoking his cigar. He's like
 And it's a vibe. It's not it's not it's authentic. He's the real Brad Lee and he says that's kind of his moniker the real Brad and he's real and uh
 Vegas. Yeah, Vegas. Yeah, but uh, he's cool the Ed Mylett show and then school of greatness
 And so check those out go check out the podcast is at the radcast.com. You can learn about all those podcasts
 And maybe a little inside baseball on the radcast too. Okay, so there you go
 This week's guests
 have been
 Excellent. We had a Lane of Cardone so on on Tuesday. Got a lot of great feedback
 And then next week is Heidi Montagg. Yeah, social media liked. I'm excited about that one. Yeah
 She's cool and Spencer made a couple of
 Of impromptu drop-ins okay, so uh, but she was great very transparent about their journey about their growth about getting into e-commerce things
 They've learned so again, we do bring it back to business and marketing and she shared a lot of you know
 Just transparency on issues they've had coming out of the show and learning, you know
 How to manage companies and like, you know
 Because just because you get famous and you can start a business doesn't mean your magic are gonna be good at a business
 Yeah, you know, we could start a business. Yeah, doesn't mean you're gonna be successful. Yes
 They make it and start it, but can you hold it together? Yeah, can you maintain? Yeah, yeah, so they're
 They're doing well and I think everybody will enjoy a little bit of a different side of her
 And then we had you know, I'm gonna mention this because it's probably one of my favorite we recorded this morning with pace morbby
 who is
 Star of triple digit flip and pace was awesome and I can't wait
 We may even early release that episode
 Because of how good it was and how insightful he was
 He talked about real estate investing personal branding and it was just I felt like it was like one of those
 Wow, if you listen to it was 50 minutes long and you're gonna get about 30s 30 things out of it
 Like you're five zero minutes five zero minutes 50 minute episode and
 Sometimes you have these episodes and I think it's really interesting
 I like to think it is and I think our guests think it is sure, but they might only get you know a couple of takeaways that might be
 Actionable for them more than just being maybe entertaining or whatever right hopefully like these episodes
 You know sometimes we're trying our best we're trying the uh
 But he was just I don't know so insightful and so complimentary and he made some compliments about podcast and I don't know
 I like that guy and I'm looking forward to that episode coming out down the road and then I do want to make
 Part of the announcement that we've been teasing oh quite a bit. Okay. Yeah, I'm gonna it make part of the announcement
 All right, we're gonna fully let the cat out of the back
 But I am starting a company and I've already all the paperwork's been filed this week for radical productions
 We are getting into the
 TV film and social media content production business streaming
 and we've started an entity and we do have a first concept that we're bringing to life
 That we'll be bringing more details on sure in the coming weeks
 But I did want to make that announcement is exciting going out a little different road
 um
 Not changing that we're a digital ad agency
 But just venturing off the world of content is here to stay and there's this voracious appetite, you know, and there's
 It's never been closer the
 The TV the content creation world and the comedy and entertainment world
 With social media and marketing and braiding those worlds have never been closer, you know together 100%
 I mean not because it's just like you have this collision course kind of coming together of
 If you're not educating and entertaining on social and the content we do every day then you're not winning
 And obviously with sitcoms and entertainment in general a lot of the say obviously you don't have you don't hold it together
 If you're not doing that correct um and so and also just the mechanisms for these things the equipment the writing a lot of
 There's a lot of alignment of resources in these things that make a lot of sense for us to
 Get closer to the ground in both short and long-term long-form
 entertainment development right so excited about it. I am too. That's awesome. I didn't know that you would uh
 Set it up officially like that. Yes, and uh, I'm excited that you're gonna be a part of certain parts of this
 I'm excited about that as well and more to come on that sure and uh, we'll have you more teasers than we've already had
 We'd like to tease them teaser. We like to tease them uh any other thoughts from the from the week
 Uh, no, I don't think so. I mean I uh
 We think if there's anything crazy exciting going. I mean the snow is taking over every day
 I know it's gonna get crazy kids are out of school tomorrow. Yep and Monday and Monday
 Which is kind of kills their uh, yeah, if it snows on Sunday
 Hey, no snow for you no getting out if it lasts through Tuesday
 Hmm, you know, maybe a day off then you know how they do the thing where the schools that are up in the mountains that are in the same district
 If they can't go then the kids in Greenville County can't go. Yep. I think they they need to kind of pray for one of those
 Yes, I see roads up in the mountains 12 inches of uh, yeah
 When's the time it really snowed 12 inches here though? I've never ever in South Carolina
 I mean, I saw that I was like holy shit no way
 Would be snow again. That would be it'd be a problem a huge problem and this he got real hot real quick in the couple days after
 No, but at the weather it looks like it's like 40s 30s of the high that like the all next week
 So
 That's no good. I'd go get some uh
 Some frozen some frozen dinners. You need to take a mic home in case we're still in snowmageddon so we can do this remote
 That's
 That's maybe not the worst idea. It's it could happen. Yeah
 Now we're moving on to um our more serious segments. Okay. Yeah
 It's time for another absurd holiday. There's no shortage of dumb things to celebrate
 Oh red cast social media holiday segments
 Yeah
 You you snuck that up on me. Hey, I thought I had some new finish every time
 Oh, yes, it's good. Yes, our social media holiday segment. Everyone's favorite our favorite. I don't know if it's everyone
 Nobody does probably with us, but at least we're letting them get ahead of their social media holidays
 We're on top of it uh, and so
 January 14th today is some important serious
 business holidays um and it starts with one that's
 You know, we we joke sometimes, but this one is
 It's fairly serious Joe. Okay, and I you know, I don't want to make too light of it. Okay, because it can be serious people take it serious
 Okay, it's national dress up your pet day
 That is you know what that's that is serious
 You know, I mean, I don't even have a joke for that. I mean, that's
 So deadly serious. Did you roll your eyes when the dogs won't buy you with the sweaters on?
 Are you put a sweater on your dog? That's so let me practice this. I have a
 small short hair dog and when it gets really cold
 Do I put a jacket on them? Sure I do
 Go ahead read my lips
 No
 Now I will say if it's not functional and you've just got your dog
 Trapes around and fucking something. Yes
 Right
 I can't stand it. Is that mean how cold are they really? I mean, they really
 I don't know. They're dogs. I don't know. They're blowing outside. He's a worse that dog and I love dogs
 This is a dog here we go. Hey bail for the dog lovers
 But just in your dog. Come on. Yeah, it's functional man
 We used to have a husky and so obviously not necessary at that point that dog would lay in the snow
 And that's how I know that thing that they say warm if you're cold your dogs cold. Yeah, bullshit
 Because that dog would sleep laying in the snow like you're telling me you had that fur coat on you you'd be
 It's from saying watering in it. He loves it. You melt it right off
 Explain the huskies in the last gun stuff. Speaking of melting sure this next holiday. I'm at about the dog thing. I'm a you stay man
 National hot pastrami sandwich day. Oh shit is today
 I love a hot pastrami I'm glad Nick got us some pastrami sandwiches. Yeah, thanks a lot Nick. Yeah
 Unbelievable hot pastrami sandwich day. I like a pastrami sandwich. Hey, how do you do?
 I'm a I like these seasoned meats seasoned meats and smoked meats and put them right in my mouth. Yeah, hot pastrami sandwich day
 And not to be left off. I don't know why it's on a Friday, but organized your home day is today
 And
 No, I like it. My wife likes it. Yeah
 Uh, and not and to conclude today's holiday that you can't just have one anymore. Yeah, they've run out of out of days
 But out world logic day
 Okay
 What do you do? What do you do logical? It's none of these social holidays are really logical, but sure
 You know, what do you do on national logic? I don't even know if I can wrap my head around that. They're like a board game called logic
 We're gonna make there's a rapper called logic. Maybe yes, there is
 Maybe I actually like to write that's what it is the
 He's got his own day. That's exciting. Really favorite. I do like logic. He's good. Yeah, he's pretty good
 I think we should get him on the radcast Nick making out of that. Let's get logic on next January 14th on world logic day
 Perfect if it's a probably not gonna be a Friday. We have to do a different day
 But I have to do some work on that. Yeah, for sure January 15th Saturday. Mm-hmm is uh national bagel day
 Okay, hey, I'm gonna have some bagels. I like bagels. I like bagels. I have I mean everything bagel every now and then sure
 I like a salt bagel. Oh, okay. I'm just kind of like pretzeling. You know, I like everything or
 You know, like I go back and forth between the sweet and the saltiness
 Like a little cinnamon bagel like cinnamon raisin. Yeah, I can pass on the raisin. Okay. I do like the cinnamon. Sure
 So, you know little cream cheese. Mm-hmm. Yeah, I don't know sugar and butter or something
 I'm my cinnamon bagel a ton of
 Just get a poor sugar on it
 Yes, um, and then I have no idea what this is, but I'm gonna say it out loud national booch day
 B-O-O-C-H national booch day. Do you know what that is Nick?
 Kombucha
 Booch days that what that is. Kombucha. Hey, all right. Hey, um, booch. Yeah, kombucha. I do a kombucha is
 I know what I've never had it. I don't think it's good. Is it like vinegar? Oh the still delicious? Something like that
 You know, it's got some it's got some vinegar properties to it. It's supposed to be good for your stomach
 A booch day getting boochie with it. They didn't they just
 They didn't want to say kombucha. They just wanted to advertise getting boochie with it. I'd be a good
 Yeah, it's getting bad and boochie. Yeah, bad
 Yeah, congratulations on that. I like that one. I appreciate it. Uh, it's also national
 Hat day and Saturday's I almost always have a hat on so I'll be celebrating. Sure. I don't wear hats much. I probably should
 Yeah, uh, but maybe I'll wear hat. I you know, it's I wasn't even gonna bring it up, but since it is national hat day on Saturday
 I do have a bit of an announcement. We have an apparel brand that will be is becoming the apparel sponsor
 Of the rat cast. Okay. Yes, you can tell me uh branded bills. Okay. Uh, they make the really cool hats
 And they've already sent those to designs and they will be the official peril company of the rat cast
 So wow free promo are already guys. Hey, I'm looking out for you
 We're gonna be blinged out and there's stuff doing about the cool hats. I got leather patch hats. They got like
 It's cool. I saw the first designs. Okay, so uh, you're gonna have to wear it or in the show. I'll wear it
 You know, so all right Nick national hat day branded bills. Hey, you need to be getting ahead of this
 I'll send them. I'll send you a text when I finish his episode. So they probably know it's national hat day
 Sure. Oh my god. Yeah, it's all you're if the county's branded bills
 You know anyway, Nick. I don't know if Nick's gonna he likes his hair a little too much. I think to wear the hat
 He's a little bit more hat every down there. Oh, yeah. No, he's having a bad hair day. I can see Nick wearing like a jauntie
 Fedora, maybe or something like that the Dory. Uh, Nick usually wears a cowboy hat when he comes in nice
 Yeah, he can't be a cowboyish or being for real or not. Uh, are we being for real ever
 No, okay about Nick would yeah, I would love to see that a 10 gallon
 10 gallon hat to go hat
 Moving on
 He's gonna wear now. He's gonna wear one next time. We're gonna be like holy shit. Oh
 Anyway, I'm sorry neck national strawberry ice cream day is also on Saturday
 No, I can't take relief strawberry ice cream. It's okay, you know, it's probably in the what do they call stuff neapolitan? Yeah
 Yeah, I
 Used to go chocolate vanilla and then I may or may not even get to the strawberry
 I could take or leave vanilla just because I feel like that's plain. Yeah, I mean, that's plain ice cream
 I'll mix a little bit of the chocolate with the vanilla sure to make it, you know kind of mix sure
 And then that way I kind of have two chocolates ones a little lighter chocolate ones real chocolate
 You ever think about throwing the strawberry there's like a cover strawberry never ever ever never ever not once
 Read my lips
 No, that might be the only time that that has been real actually really relevant
 I just like pushing that was amazing ever once that made me very happy yes
 It's and lastly for January 15th Saturday January 15th sure it is national user gift card day
 Which makes sense Christmas was you know a month earlier
 It's like reminding you to use your gift card. I bet the companies that issue gift cards hate that day
 Yeah, they don't want you because they're counting on you losing exactly because they got like a 10% spoilage built-in that oh yeah exactly breakage spoilage
 Yeah, I remember those days
 So Center Sunday January 16th, okay
 Uh, I really like this day international hot and spicy food day. Oh, I love hot spicy food. I do too. That's Sunday
 Sunday, so you need to celebrate make sure you get some I don't know spicy
 Sedge water. So yeah, yeah, get get number get eight eight hotness like when you order like you know what number you want like at the uh was it is it any food
 They asked that and they had a
 Thai food. Yeah, oh they say any the anything that say is like maybe one through five and then they have like Indian hot
 Oh, and that's the one where you're in Fuego. Yeah, you're on fire on fire
 Well, you can cool it down because it's national Fig Newton day
 Oh
 Wash it down with a Fig Newton
 Yeah, on the list of cookies. I could never eat again and be satisfied. I've never never saw a Fig Newton again
 I'd be happy. It's pretty close to the bottom. Yeah, I mean it's pretty fun. It's Fig Newton the brand or the type of cookie
 I think anyone brand. I think it's the brand. Okay. It's a Fig Newton because there's like generic
 It's the name of the cookie or the brand
 Is the name of the cookie?
 Not not the brand of the cookie. Interesting. I thought a Fig Newton was like the brand too. Yeah, it's kind of like the Band-Aid of the Band-Aid
 Sure Xerox. Yeah, that's that. I want a Fig Newton. What are the commercials for Fig Newton? Kind of weird
 No, I don't remember. Actually, did they have that? I think it was almost like royal tea like oh
 I might be
 Botching that but they should have been if they weren't I
 Almost like the grape poupon like yeah, excuse me sir. Do you have a Fig Newton? I do
 Yeah, what do you call me? Shucks the whole package and he like you can have all of these all of them. You put it next to your fruitcake. Yeah
 Experience I owe Betsy the average age of a Fig Newton eater. It's gotta be like 72
 My median age median age of a Fig Newton fan you would think eventually they just die out right because you think
 But there's a day for it. I mean, is there maybe like a dietary benefit? Yeah, I know
 I don't listen at all
 And on an interesting note, it's also national nothing day
 That covers the Fig Newton's
 Thank you. Yes, so I guess we should leave it at that but we're not because
 We've got to move on and I'm look Monday. There was some goofy shit, but it's MLK day
 We're not gonna make fun of that and because that's like an actual legitimate holiday from someone that changed the fucking world
 Yeah, that'd be a terrible move
 Well, it would be
 It would not only be bad, but it'd be untruthful because he was a great man that did great thing
 There's nothing really to there's nothing to buy so I'm not even gonna put
 The other silly holidays on the stage with that. Oh, yeah, so we're gonna skip to January 18. Okay
 Important things
 National gourmet coffee day
 Okay
 I don't drink coffee
 Yeah, I got it my energy drinker. You don't know any
 Fall asleep. I know sponsors aren't gonna like that
 Um actually they'll like it because I'll be dozing off and be proof of concept. Yeah, yeah, Mike's hard living in and then finally
 On January 18th
 As we scroll on our document
 It is national
 Peking duck day
 Peking duck is delicious
 Have you had it? Yes, I have it's fantastic. It is good. And they have got a day for it. They might that might be one of my
 Favorite if done correctly one of my favorite meals
 Peking duck. Yeah, really you sort of got it. It's delicious. I mean, I like duck in general, but Peking don't get done correctly
 On the outside
 Good. Now I'm hungry real nice. Nick go grab us some Peking duck real quick. You don't mind. Yeah
 I think he has that coming in for the you know the after party of the episode. Okay, you know the parties we throw after every episode
 Wild parties. Yeah. Yeah, so fun. Yeah
 It's time for another absurd holiday. There's no shortage of dumb things to celebrate
 Red cast social media holiday segment
 Yeah
 What's my favorite? Yes. Oh
 Good stuff. It doesn't get old. Thanks for us. Please for us. Everybody else is like please stop. Yeah, and wait. I hear something
 Trends in the metaverse
 What
 If you listen to it closely, they'd even kind of like it goes out of tune there. It does for a second
 There we go. No, it really is. That's that's real for you. It's jarring jarring jarring. So today's trends in the metaverse which
 There there was a bounty of them
 A bounty I'm excited and I did see this quote it said video games today already do with the metaverse just promises
 I was like hmm. Okay. I was like is that a deep thought or is that a handy handy?
 Jack handy deep thought. It's kind of a deep thought but uh, I guess anyway, I thought it was mercenoting. Uh, yeah
 Yeah, it's kind of true because you can go
 You kind of escape in the video game and you're kind of the player if open world stuff
 Yeah, I mean, you don't have goggles on and it's not VR or whatever, but yeah, it's kind of you still immerse yourself
 Yeah, yeah
 We'll see what happens. Okay
 There's a lot happening in the metaverse and there's been some points raised
 We've raised, you know, like some potential jobs that could take place and someone raised us and
 You know, we have fun on the show. We joke about certain things
 But this is actually not meant to be a I was the I almost think I had to put the preface there when we're not getting around
 This was a serious article someone saying that the metaverse already needs a constitution
 Because it's gonna go south in a hurry if we don't set up rights and responsibilities
 For every American in the metaverse. I mean
 What what what's gonna happen
 Well, I think the point they were making was
 We've reached this point where in the real world
 You digital things like social media sure are impacting elections and our
 Determinal in ways sure and because they're not governed
 Completely the way they should sure and so the point being made is the metaverse needs a constitution sooner rather than later to make sure
 We don't do ourselves again
 Okay
 Because a new world's being created to get after it metaverse. I'm not sure what yeah, yeah, better get on that
 I think we you and I should draft the constitution the first, you know, amendment and not not the constitution
 To the amendment wait till it's done to be like hold on. Yeah, we're gonna amend that change. Yeah. Yeah, I'm down for that
 Just let me know exactly
 We're in yeah, we're gonna we won't be the
 The originators of the constitution framers of the constitution will be the amend doors
 Let me just be the dickhead. Yeah, that's not right. That's not right. We're gonna get this right
 um
 And one of the things that thought was interesting
 The New York Times wrote about it. There was a
 Bride in a groom that were getting married and they work for a company that's in
 Metaverse like has a world already
 Sure, and they per they did their whole wedding ceremony in the Metaverse
 All right, with all the guests and everyone else and them. I guess they were all wearing VR goggles
 I didn't see imagery for this article just the article itself
 Did and what if they were all in the same place? I can I think they may have all been there all like where the office takes place
 Maybe I'm taking some leaps here. Yeah, but they were all obviously avatars and they were in a VR world
 And the whole wedding took place there. I mean, I'd
 I'd struggle to take that seriously
 You know what I mean? Yeah, because any I mean why what stops somebody from just like in VR just running up there and like
 Pancing the groomers. Hey man, you got some meta sand in my fucking high you would always going down the
 Or whatever the meta rice or whatever. I caught the Meta bouquet. Oh
 Oh
 He's like I got to get married again in the Metaverse. Oh, no, I mean are you married in the Metaverse? Does it carry over?
 Does it carry over or are you cheating if you're in the Metaverse and you get married?
 Is it against the wall? That's why you need a constitution Joe. That's you know what we just solved it
 That's why yes exactly why yes you do and uh, so yes someone got completely married
 Uh, and supposedly the groom resembled Jeff Bezos in the metaverse
 Exactly
 And the bride looked like his ex-wife. Yes, whatever. Whoever that is. It's like
 You think you're hit you hate your bearers now. It's the way you try in the Metaverse
 Maybe getting divorced in the Metaverse won't suck. It's bad. You know, I don't know
 Yeah, yeah, I mean you wouldn't have a whole lot to split up I guess what if you hadn't you got a split of all your NFTs
 What if you're met a kid's who's gonna get oh
 Yikes. How do you do that?
 Uh, do you adopt you'd have to adopt as long as I get his best or her his or her best skins
 Yeah, from the Metaverse tease like get their get their hair you can have their legs there
 Well, you know, okay
 Laced out saying waist down. I don't know
 Uh, yeah
 Uh, yeah, you have to split up all your NFTs and your digital artwork on your digital yacht
 You get half the yacht. It's like a Lego yacht and he's like split in half of the other and it
 And it sinks to the bottom of the meta oceans
 I want the I've got pirate school at the bottom of the meta ocean. It's the rest of my yacht
 I'm gonna go uh, I'm gonna go meta scuba diving
 You know get the uh meta treasure careful. You don't met a drown. I think it's gonna be all kinds of scavenger hunts
 In the Metaverse. Well, there's already what what's it called geocaching? Yeah, right people do that, right? Nick you love that
 Neither geocaster is he
 We've been Nick is his character now. He's a pretty normal guy to be honest
 Well, let's talk about that for well, okay
 Normal for around here. I guess can I just call out how cool your teacher is? Thank you
 And we're not even in the metaverse. That's the second compliment. I've gotten on this today double there
 Yeah, that's that's a classic great show. It wouldn't actually be as cool if it wasn't the green
 sweater of the slime slime with the
 But would you call it salmon colored shirt? I'd call it salmon. Yeah, I call it salmon. It's eye catching. Yeah, I like it people seem to love it double there
 So there you have
 Trends in the metaverse
 We'll call them trends or Nick do you hear that? I don't know
 I think you guys can hear I think we're the ones that hear it. Okay. We're here in voices now
 Well, it's a mutual hallucination audit auditory hallucination
 Auditorial hallucination some moving on to our actual news topics all that was news if you asked me
 but
 I pick up the cop and drink out of it
 It was this comes from the marketing dive the marketing dive calm. They always have great articles
 We go there a lot so go check them out
 But they have a an article out that's about
 This notion because we've all this talk about cancel culture
 And everybody's like okay, just hurting brands like if they say things they do things and if you ask people
 If you know something that was perceived to be maybe something they would get canceled over sure about half people say
 Yeah, I will cancel them. I that that will cause that I am not going to use that brand anymore or whatever
 but in reality
 only 25%
 Say their loyalty to a brand may prevent them from actually doing so
 So they 50% say
 They're going to but the reality in practice ends up being about half I'll break that article back
 That's what it breaks down to I would probably fall into that camp where I'd be like oh man
 I'm not about it
 Publix or whatever and I'm like, oh, it's real comedians. Yeah, you're like big red gum. They uh they offended
 I don't know Indians or something. Yeah, which it has nothing to do with they did not okay
 But then you're like and then you're like I'm not gonna buy that gum and then you're like man my prestige
 in the uh in the uh
 Check out why yeah, well has a big red it's called a lack of principles. I think at the end of the day
 Or lack of memory
 Sure, I think our memory is believing that. Oh, yeah, you've got yeah, I think got we ought to maybe we created like an app
 It's like
 It's like your to-do list
 But it's just reminding you of every brand you were supposed to have canceled
 Oh, can you imagine like you scan it like you scan it with your phone and it's like oh their parent company is in the biscoe
 And you said you weren't gonna remember. Yeah, I think if we did that though
 No one would buy anything from anyone starved to death, you know, right? Yeah, you have to go hunt your own food or something
 Yeah, which in itself
 canceled canceled all the way canceled. So interesting little study there
 um
 Avocados from a mexico
 is
 routinely in the Super Bowl or several Super Bowl
 Articles and they're gonna be coming back to the Super Bowl this year. Okay
 And uh, they're rolling out a multi-channel campaign
 That we'll see avocados placed on the digital shelves of 40 retailers
 Huh
 I'm in the game and I was like okay
 I was trying to like get there without having to read, you know, the entire article
 Because I mean like let's be honest like we got only so much time around here, right
 But in all seriousness, I was like digital shelves of 40 retailers
 Did you find out what it means? No, I'm guessing it means like their e-commerce online channels and or placements and or
 You know, all these stores have digital kiosk now. Sure
 So I'm taking lots of leaps here, but an assumption there
 But they're gonna have a commercial there. They're going to point to all their digital activations and
 We'll see where it goes. So not metaverse digital shops. No, because that would be uh, that'd be kind of cool
 Avocados or mexico should already be in the metaverse
 It probably is, you know, it probably is they taste much better there
 Mexico or the universe
 Sure
 Mexico is is better in the metaverse is what I hear
 Yeah
 Much safer much so much safer you can yeah, yeah, the worst thing that happened is your NFTs get jacked right and by a meta drug cartel
 Metacartel
 The meta narcos came and they
 Cocaine in the rival the rival cigar meta
 Gains cigar
 Sure, yeah, I don't know. I'm trying to think of something unserious, but you know something associated with I don't know the the tropics
 Yeah, you say cars would work. It's kind of you know, there's probably mexican scars. Yeah, there are there has to be I think I've had
 Um taco bells returning to the Super Bowl after a five-year hiatus. Oh good for them
 Taco Bell is back in the Super Bowl announcing that it will release an ad for the big game
 Okay celebrating it 60th year anniversary
 60 years yeah, it's 2022
 So that would take us back to
 Nick math
 40s 1960 50s 50 60 50s we really do need your help now 60s. You're right 60s right yes
 Is he playing candy crush? I think so okay
 On top of the screen sure so taco bells coming back they've doing a they're celebrating a modern expression of live moss
 Are they
 Bringing out a new product. I heard I heard that the mexican pizza is coming back, which I'm actually quite happy about
 Delicious one of my favorites. They took it off the menu. Okay
 They made it on the taco pass
 I did not get the thought. I told my son about it. He was like oh, let's get it. I was like
 Then you got to go there. Yeah, when you can drive to Taco Bell you let me know I'll get you a taco
 He's not driving you know the sled and drive he could he looks like he could
 If he got pulled over he looks to be like 27 it's about 13 year old
 He's just we had to just shave the mustache again because he was starting to look like freaking Clark Gable with
 The pencil must yes, I would like to see that yeah, I'll take a picture next time. Yes, so
 Taco Bell is back in this insuitable. Have you played this game? All right, this is in like it's in my twitter feed all the time called wordle
 I'm not w-o-r-d-l
 I'm I've heard of it
 So basically you get to try to guess the
 Word of the day and it shows up as like an ad like in your feed on Twitter
 Sure, I adore any of the other things, but supposedly it it's free and even the download like the game is free and like
 all the ad publishers and like
 Whether it's android or like Google's play or excuse me apples app store sure
 They're punishing them because they have a they're they're a free model and they don't have like all these fees and for things and they're actually
 Circling them back to like their own website, which they're being smart to dot pay
 All the other players their percentage right and so they're being punished by I guess how they're showing up in the algorithms and different things like that
 Really, yeah
 Maybe that's why I haven't seen it. Yeah, which is why I wanted to bring them up because I think you should go support them
 Because I think they're doing what is a smart play which is trying to have that one-to-one
 Relationship yeah, instead of relying on the app services and sharing all the revenue right should be much more selfish and keep it out of themselves
 I mean smart right yeah, it is smart, but now the you know, they're being punished by the app stores
 So what do you have to do to get it now? How do you get it now? I think you can get it
 I think you can still get the game. I don't think they've been able to like completely get you from get it, but they're
 uh
 They're just hurting them in like the results not showing them as much. I'm gonna download it. Yeah, we're all done with this
 W-O-R-W-O-R-D-L-E. Yep, so uh give them a shout out suck it apple. I'm gonna like quick easy games too
 Like you know, like I have a lot of uh, I don't know investment of time and energy. I like trivia games. Yeah, I like trivia
 I don't know how it's good. I'm
 Certain trivia. I'm good at certain. I'm not like you know, sure moron
 moron moron I was like yeah, stuff on science. Yeah, yeah, that's a little south pop culture music sure
 Oh, my own little history. I could get in there. I get it. Okay with history sure
 Yeah, the science and nature ones for me are like eh
 Eh pass exactly
 Have you heard of Lyme? It's an e-bike a company. Yes, e-bike. Yep. Well, they're coming out with new versions that have swappable
 batteries
 Make them a little more. I don't know usable portable so that I guess you don't just have to charge them every single time
 You can swap the battery in and out sure and I don't know if you've been to it was funny
 There's before covid and which seems like yesterday in some ways and then some way seems like five years ago
 But when you well, I went to New York City like the last time and even like
 Give me those San Francisco or San Diego
 You know, they had this little rental spots. You know where you could get on like little e scooters and things like that
 They were laying everywhere
 Like because you could leave them where you want because they're all GPS tracked
 Yeah, and I was like there's freaking scooters laying around like every corner like junking them up
 Atlanta has that issue as well
 And I'm like
 What the hell is this? They're called bird scooter
 There's got a bird. There's what's called line. So did you know there's a whole I think lines are actually full full size bikes
 But I think I think they might make scooters too, but I think they're ebikes
 There's a whole sub subculture of people that charge those and that's their job
 They'll go out with a truck pick them all up charge them at their house
 And you get X amount for however many you charge take them back to wherever they go
 It's a hustle I guess it's good hustle inside over and high. Yeah
 I like side hustles. Yeah, maybe we should do it. We don't have those here. We don't have enough here
 They probably abandon them like because they've you know downtown. I mean you could walk from the beginning of into downtown
 Yeah, pretty easy, but I'd really have a little e scooter. Yeah, you know, yeah, so I had a golf cart here for a little while and then
 It's kind of where the golf got away. I need new batteries. I've traded it out of here
 Okay, I didn't got the batteries when it have been easier just to get the battery and drive it out
 No, because you have to have six batteries and it's best to take it somewhere to let them do it. Oh kind of pay the ass
 Okay, I didn't explain it up. It's not it's yeah, yeah, well, there's just let them do it
 And most of them won't charge you that much if you buy all the batteries from them. Sure
 Because they have all the equipment. They do it every day. Yeah, if you have a setup for it, it ain't that hard
 But you know, as it was all that I thought I figured cables can it because there's six different batteries on this golf cart
 Some of them have eight cheese and usually you have to take the screws off the cables off a certain way
 You got to remember how they kind of went on now forget it because they all kind of yeah, I don't know
 Daisy chain together, so to speak. Sure, I believe I remember that term. That's yeah, I've heard that in a minute
 Yeah, I would pace them when else to do that as well. Yeah, sounds like a pain in the ass
 Exactly, and so we got to get that thing recharged because that hundred feet I'm having to walk to get my sandwich. Yeah
 Unexceptible unacceptable. She's yeah exactly
 That's our news for today friend. Oh, that was good. Hey. Yeah, tight 47 minutes tight 47 minutes 23 seconds. Yeah, just like always
 Of which we're you know reminiscing we're calling a story from our youth. Yes, and if you learn anything today kids it's
 Don't if your friend has a as a wedding in New Hampshire, and you've got to drive
 Seventeen hours to get there. Yeah, just fly just fly there. Yeah, just fly although we did we did stop him in Hatton
 We did that was fun. Well, it was fun. That was fun
 What I remember. Yeah, Jason. Oh, yeah, we stayed in his very small apartment. There's about the size of this room
 Remember that that would be generous
 I've been walking down the hallway of that apartment building being like oh the walls are both right here
 I'm having to turn sideways a little bit. Yes
 Not great. Not great. Not great. But fun. Very fun. Good memories. We had a good time
 Cool. Well, it's been a good week. Yep. Appreciate you. Appreciate you, man
 Hey, you know where to find us. We're at the radcast.com search for all this content search for eight minutes of fun at the beginning
 Old stories you look. I'm at Ryan Alfred on the platform go check out Joey Jo and Sean check out radical productions coming soon more teasers
 More than you want to hear too much too much. It's going to be fun folks. We'll see you next time on the radcast