The Week of January 06, 2023 Marketing and Business News: DIY or DRY January? Martha Stewart takes on challenge with Tito’s Handmade Vodka
Key points from the episode:
-
Small talk
- Why Martha Stewart Is Using Tito's to Clean Her Home This January (03:05)
https://www.lbbonline.com/news/martha-stewart-takes-on-the-diy-january-challenge-for-titos-handmade-vodka - Outer Banks February 23, 3rd season release (04:46)
- The Radical Formula (07:15)
- Why Martha Stewart Is Using Tito's to Clean Her Home This January (03:05)
-
Radnews
- Last week - Jen Gottlieb named as #2 entrepreneur in the World by Maxim magazine, PR Expert (02:00)
- Grant and Elena Cardone - 10X Alignment (07:53)
-
Sponsors:
- VAYCAY - best quality CBD in the country https://takeavaycay.com/ (09:03)
- Branded Bills: Beanies and a holiday gift guide
- RADCAST20 = 20% off on the entire purchase
-
Social Media News
- TikTok begins rolling out the ability for creators to restrict videos to adult viewers (10:50)
https://techcrunch.com/2023/01/03/tiktok-ability-creators-restrict-videos-adult-viewers/ - Amazon is working on a standalone app for sports content, new report claims (13:28)
https://techcrunch.com/2022/12/28/amazon-standalone-app-watching-sports-content-report-claims/
- TikTok begins rolling out the ability for creators to restrict videos to adult viewers (10:50)
-
Marketing News
- Chipotle targets Gen Z with wellness Snapchat Lens, menu items (17:26)
https://www.marketingdive.com/news/chipotle-gen-z-wellness-snapchat-lens-new-year/639497/ - Netflix to End Password Sharing Beginning 2023 (20:26)
https://hypebeast.com/2022/12/netflix-end-password-sharing-2023-news-info - Elon Musk Is the First Person to Ever Lose $200 Billion USD After becoming the second person ever to amass a fortune of over $200 billion USD in 2021 (22:25)
https://hypebeast.com/2023/1/elon-musk-tesla-spacex-twitter-ceo-first-person-to-ever-lose-200-billion-usd-report - How Levi's is tapping into Tiktok, conscious consumerism and live shopping trends (24:32)
https://adage.com/article/podcast-marketers-brief/how-levis-tapping-tiktok-conscious-consumerism-and-live-shopping-trends/2461701 - Planet Fitness Promotes Big E in New Year's push (28:00)
https://adage.com/article/marketing-news-strategy/planet-fitness-new-years-ad-focus-energy/2460626
- Chipotle targets Gen Z with wellness Snapchat Lens, menu items (17:26)
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you're listening to the ride cast a top 25 worldwide business podcast if it's radical we cover it. Here's your host Ryan Alford. Hey guys what's up welcome to the latest edition of the rad cast it's Friday January 6th 2023 the first Friday of the new year indeed. Welcome Christina Yasi. Thank you thank you has the first week been of 2023. It's been good you know getting ducks in the road for the year and getting back into the routine with the kids. There you go back in school already. Yep back in school. Plus you know getting up and you know or at least Nicole and them are getting up really early daddy's still sleeping a little bit but I love a good productive morning. I love a good routine. Yes Nicole takes some to school because they go to school on her side of the town there. I gotcha. So yes they're back in the routine you know the angst of the family is back so I know we're back in the routine. The morning the morning angst the after school angst you know oh yeah it's a special blessing. Don't miss those days. What's happening for you? I'm sick but yeah you hear my my scarlet your hands and voice going on today. I'd never been more excited that you're eight feet away. Nothing nothing beside them they come in cold and I'm on all kinds of stuff so. Yep yep yep we've got Nick will see for all the ones and twos. He's staying mobile and lots of busyness that you're having Nick. He's not a guest for everyone. The it's been a good start to the year hope everyone checked out this week's episodes we have Jen Gottlieb who joined us. The number two entrepreneur of the world by Maxim magazine by the way Jen was cool. Nancy Fancy. Lot of fun. She's a PR expert. She's teaching people how to do PR on their own. Not having to pay people that own their relationships instead of yourself. So she's doing that but she's also was on VH1 a big punk like rock a big rock show. Rock chick. Back in the day when people watch TV. It was the last time you watched linear TV. I don't even have I mean aside from football. Yeah my boyfriends I don't even have TV at my apartment. I just stream everything. Is he a fan of any one team? He's a big North Carolina Targill's fan and he lived in Seattle for a while so he pulls for the Seahawks. Okay that's cool. Other than the the the night game hawks the tar holes. That's what you heard that before. I have. Yes I have. That was like I'm now a Targill fan by proxy. The old Tar holes. The yes and I did like this on our show notes. I caught this on Instagram. I'm actually on Martha. I follow Martha. Oh you have to. I you know what she's an icon is is much of an icon is like at least in I don't know how I'm sure it's been longer than a few years less five or 10 years. You know I think she was just you know the stuck up woman on TV. Right. But she's I give her credit for leaning into that persona. Yes. She was the last person I thought would be cool with making fun of herself a little bit. Right. I mean yeah. Because I've always thought she was just kind of misproved whatever. Right. But she clearly gets the game. Oh my god. I'm obsessed with her. It's made a new respect for her for quite a while and this isn't news. She's been doing this shit for a while but like saw this video her with Tito's and hats off the Tito's. Good play on the you know it's tragic in January. They know that sales are probably going to be a little lighter. At least those first two weeks right. People bailing early. You know they got to get through those first two weeks of the season. Look they they had their part of their best season ever in December or you know. And so the set of dry it's DIY January. There we go. With Martha Stewart. All the way you can use Tito's and a spray bottle. And they actually do like it doesn't even try to be funny. That's how they would clean costumes. Like when I did Cinderella they cleaned our costumes with vodka spray. And all that seemed legit because look it's alcohol. Yeah. It's you know 40-50% alcohol. So you know like you know hand lotion or hand and whatever. But the spray plants not kill them is that the one. I know some of it was like you could actually do it. Sure. And then some of them I felt like. No I think if you spray plants with vodka it keeps pests away. Like it's okay. It's actually a thing. Okay. I didn't like it. So any of those need to. Martha says it. It's true. That's true. And I you know I put this on here. You know I like to admit my guilty pleasures. I you know I'm here for this. And you know days of our lives back in the day not so much anymore. And you know we have no man on. And but outer banks on Netflix is this guilty pleasure. It's very. Here's why. I'm doing it. I'm a I'm a I'm kind of like an nostalgic North Carolina South Carolina beach kid. Totally. Like always going to beach. The beach scene. Like all that stuff. I didn't I didn't grow up on the coast per se but but I was there. There's like a sentimental. Twenty times a year. So there's like sentimental tie to that. So when this show came out I was going to be I don't know there's going to be a likelihood that I was going to be into it anyway because it's about you know beach teenagers or whatever. Right. Just for the nostalgia part but I was worried that it would just be terrible. Right. Well the acting is good. Yeah. The storylines are very salt popper-esque. I will admit. They're very not 0210 back in the day. But it's catching it's a little like I kind of I you know I'm pretty good at picking. I can watch a mystery movie and I'm Nicole hates me for this like 10 minutes. I'm like this will happen. Yeah. And like I'm pretty good at it. So it's a little predictable. Sure. But it's still good. Yeah. It's still guilty. There's nothing wrong with predictable something. Anybody out there like rolling your eyes. Oh I can't believe it. You know. You got to have a guilty pleasure. You got to. Outer banks. Season three February 23rd. It's worth a watch. Count down the days. Start out. Start a season one though. Now it's good as bloodline. That was good. Did you watch bloodline? No. Oh my God. You gotta watch that. I've been watching Emily and Paris. You need that's one. Bloodlines less outer banks. Yeah. Like it's not even a guilty pleasure. Just pleasure because it's that good. I feel like I had. And I look and I have no time. This is all this is all within like it takes the cold and I quite a bit to even get through anything because we have about one hour. Yeah. About two nights a week. Yeah. So we don't the binge watching for us is two episodes a week probably. You're lucky. You know. So it's not like we're watching Netflix all day like we have basketball practices and everything else. But this I sneak this in sometimes like if I go home for a long or something 30 minutes out of it. Yeah. Nice. Just an unplug. Yes. Yeah. Disconnect. Yes. And I do want to you know shameless plug. Hope you've checked out the radical form. We've had a lot of people take advantage of that 99 bucks. Learning all the secrets that I have used personally to build my personal brand to grow the rad cast to grow the agency all there. $99. Go to Ryan offer.com. Click on courses. You'll see the link there. You need to take advantage. Got a lot of feedback from people that have done it. We do a live QA there. So like if you watch it and you're like, okay, I will use more questions. You actually put in a question. I'll answer it. I'll put a video up or other feedback. Had a few people do that already. So go check that out at Ryan offer.com. And next week I'm pretty excited about the podcast because we're doing a little remix from an episode from last year with Grant and Elena Cardone. Big deal. Calling it 10x alignment. I thought it was really fascinating having gone back and watched both of their episodes again on the value they provided. But actually the alignment as a couple and as a married couple and how aligned they are and their goals and their things that they're doing. It was really interesting and fascinating to kind of go back and watch it. So we've brought together kind of the best of both of those episodes intertwined. So oh, quite a remix. Yes. I think we're one of the only podcasts actually have both Grant and Elena on last year. I would expect nothing less. Nothing less. Yes. So check that out next week next Tuesday. Grant and Elena Cardone remixed and the best of both of them kind of in a different format. So hope you like that. We are still finalizing a few more guests right now for the rest of the month. It's so exciting. Names to be determined and named and we will be name-dropping. So and even Christine, no approves. Very excited. Yes. Yes. Yes. Speaking of excited, talk about our new sponsor, VK, the CBD quality in the country. Take a VK dot com. Go check them out. They sell Delta A products. They've got vapes. They've got gummies. They've got sleep enhancers. I actually sampled. I was going to ask. Yes. Took a look. Took a half on and I don't know if it was placebo or the best damn sleep I would have had in a while. No, no, no. Excellent. Took minimal. I took a small dose, but I definitely felt just relaxed. I felt like I stayed asleep longer. Oh, yeah. There you go. Zend out. Yeah. So go check them out. Take a VK dot com. It's, you know, there's a lot of, I don't know, stigma that I hope that it's kind of coming down with a lot of this stuff. And you know, I think if you're ever 21, you need to go check it out. That's all I'll say. Go check out their cloth products where we're doing more. I still want to call with them. You can relate to this week or early next week. You're going to be part of that. Heck yeah. We're going to get getting kind of the the ones and twos, the downloads on the every product and things like that. So going to be here more about them, our great sponsor, VK, Best Quality CBD Delta 8 Delta 10, all the deltos. Delta 12. Try to help. Everyone else has. That was the old fraternity joke. Sorry if you're old, it tried out. You've heard it before, if you were. We were the same old assholes everywhere. I didn't even have a, you know, society. You're a miss. You didn't miss much. It was, it was, it was fun, but it was, you know, you know, I lasted for like a year in mind. And I was like, yeah, that's it. Enough to have the stories. Yes. That's all you need. Lots of good stories. Come back towards again. The, uh, got some social media news. We do. TikTok is rolling out the ability for creators to restrict videos to adult viewers. We knew this was being teased a couple months ago, but it's actually happening. Yes. So it's now rolling out. TikTok after dark. Yeah. I got it. Yes. To be clear, our policy is still fully applied to creators who use this feature when we remove content, which contains nudity and other violations. So they're not saying. It's not only fans. They're just saying, you know, I guess curse words and or suggestive material. I don't mind. Not actually, uh, material. Right. Just suggestive. Right. All right. Just, just wings to the camera. But even like, I've started posting clips of my comedy. And I don't want like, you know, former students of mine necessarily to see that just yet. You put the age or trick it up. Yeah. In a, in May 25. Yeah. No, no. I wish I didn't know more like 14, 14, 15. It's just a little, I'm worried about. Right. All right. It'll be interesting how that place out that they have to like filter. Because I have to think that people, unless they see or understand it completely, that they might push the envelope a little bit. Just how I know people did like to push things for the envelope. Yeah. Yeah. It'd be only fans comes. Almost feels like an over correction. Yeah. You know, like I get it. But we talked about it last week. I mean, half the US government has had the freaking TikTok band off their phones. Yeah. Yeah. I don't know where this can play. I'm not, I'm not like an alarmist and I, and look, I like TikTok. I mean, it's got great engagement. It's fun. I getting a little fatigued with it just personally because of the frenetic nature of some of it. But I totally respect where it's at and how much engagement it's driving in business. It's actually really come a long way with their ad tools. But it, it would freaking out a little bit if I was heavily relying on it with where the government's gone. So I'd just be paying attention. No, I've literally just started posting TikToks this year, literally within the last three days. And I'm like, all right, maybe I missed the wagon on this, but we'll see where it goes. I don't think you missed the wagon. It's definitely still. It just can't work for the government. You might miss the, if you just post something in it's halfway good at a million people see it. You didn't miss that one. Sure, sure, sure. But it's still got good organic reach, especially if you're funny and you're sort of funny. Thanks. Funny for a girl. Yes, speaking of not funny, but all Amazon is coming out. In look, this is, I found this interesting because if you couldn't like Amazon Prime, it's kind of one of my least favorite video, like trying to find what I want. I totally agree. And I don't know exactly why, but it's just busy and everything else. So the thing about coming out, they're working on a standalone app for sports content and new and so says this news report from techcrunch.com says they're developing a standalone app for watching sports. The moves, signals, Amazon's continue pushed to investing in Prime video and live sports content. I know they spend a, I don't even know how much a billion dollars to get the NFL on Thursday night. Yeah. And I have watched several games from there. The broadcast is good. I enjoy Kurt Herbstreet, who's one of the announcers. And so he's been on there and the experience has been fine. I've had any like streaming issues or anything. But I do think they do well to organize better. Yes. I don't know if I want another app or say I wish of maybe it's a better organization within that. Right. Just not feel like you're shopping. Yeah. I don't know. It's something. There's something off about it. I need to spend more time to like have firm recommendations as much as it just fills wonky. I also just never scroll through Prime. Like if I go to Prime, it's because I know exactly what I'm going to watch. Whereas with every other streaming platform, I'm like, I'm not sure what I want to watch. And I'll, you know, kind of just like let the spirit lead. Yes. That would be discoverability is not great. Right. Yes. And so we'll see where that goes and say much more money they spend on live. But look, guys, if you aren't paying attention, all these sports things leaking in, like say streaming, it was like, okay, cable and TV is surviving because they have sports, live sports and live news. Well, live news and live sports is moving over to streaming platforms. Don't make it's all headed there. So you might as well get on the bandwagon. The problem I have is just I have so many freaking apps. Like I have like, I'm like, I have Disney Plus, I have Amazon, I have Apple, I have, I'm that guy that's like, you know, are you do you have too many, uh, memberships that you don't use completely? Yeah, I do have a problem. It's called family and never knowing which. But as soon as you cancel one subscription, you're going to want to show that you want to watch. Yeah. Every time I know they get you, they get to one way or another. It'll be interesting how, you know, Netflix ad platform and supporters are doing wonderfully so far. I think it's somewhat telling on the the fact that people are willing to spend a little more money. I think if it was like a dollar, like, I don't know, it's like seven, eight, nine, it's like half the price. I think if it was like a third of the product, like, and I don't know where the, you know, I haven't done their, they're their finances to know where it has to be. Sure. But I just think it goes to show you people don't want to watch that. And so I think people, it's two things. One in Nersha and actually making the switch. They're like, even if you're not a millionaire or in you're just making a fair wage, that's $7 a month difference. You just go, either I don't get to it. So they're a Nersha, the act of doing it or they just own the ads. And so I think it's pretty telling. And, you know, we talk about this a lot, being engaging and highly entertaining or educating. And if you're just going to serve up an ad that's, you know, a crappy car dealer ad or something. Right. No thanks. So it's going to feel like YouTube. I don't want to deal with it. That's right. So we'll see where that goes. I thought this was pretty fun. I love this. Chipotle is targeting Gen Z with wellness Snapchat lens and menu items. The millennial consumer this month with a new Snapchat lens and land up of lifestyle bowls, which are available through its digital menu and are designed to promote wellness, according to detail shared with this marketing dive article. The lens will launch on January 13th. So soon, the lens and new lifestyle bowls are inspired by contemporary wellness habits that emphasize healthy eating over diet culture. Yeah. I mean, I've been very transparent that I'm not a big Snapchat user, but I imagine this is right in the real house of their target. And I do think that Chipotle's done a good job of kind of coming back from the the brink of failure. You'll let us scandal. Let us, let us be thankful. Dad joke. Had to snap it in. I love it. I'm here for it. The I was trying to make a poop joke and you got there. You made a better one. But the, so it makes sense, especially to this target. And, you know, I liked a little on on thing. They they had a commercial night, you know, the sizzling of the chicken. That's the new sound when you walk in. That was kind of clever too. But the, uh, I'll, you know, are you a Chipotle fan of general? I enjoy Chipotle. Do you differentiate between Chipotle and the 47 other burrito joints? I mean, I jokingly call all of them Chipotle. Like, I'm not going to. So is it the band-aid of burrito joints? It's kind of like, you know, how you call like all tissues Kleenex. Yeah. That to me is like, I'm not going to go out of my way if another burrito place is closer. But I'll, I'll get down to some Chipotle. I'm here for this. But, but they're not, it's not necessarily differentiated in your choice. Like, if there's a, you know, around here, there's bar burritos, there's modes, there's tropical braille. And so like, if they were all lined up, which everyone had the least line, I'd pick most. I'd pick most just for the case. Oh, okay. It's don't pull it in case. Yeah, but they do. But it's not as good. I like most better. Okay. All right. Personally. Yeah. Probably because it's made of plastic. But yeah. There is a plastic coating there. Just a little bit of a little film. Yes. But get your Snapchat lens going at your latest or your closest Chipotle. Do you use the lenses? I don't use them. Yeah. Like, back when I was on Snapchat, I did. But you just for the gimmick, or just because you could, or like, if you use it for a per, like, they have true purpose. I mean, what, no, not for me, not outside of like the gimmick, or like, I liked the ones that were location based. I would, like, when I was in New York, I used them a whole lot more. Yeah. Because it was just kind of fun. Yeah. So we'll see where this goes. It seems fun. It seems to the right target. And we'll keep watching Chipotle as they improve since their, let us scandal. Let us be thankful. Yes. Next Netflix. Back to Netflix. Anybody out there, if you're sharing passwords, you better stop. Because when I'm stressed about, that's all a little sweat on. Just a little bit of glistening. God. Yeah. You have to buy your own. Um, and I don't, I don't, I don't, I'm using them. I have my parts of some of my family might be using them in my past words. I don't understand how this is going to be. I don't know, monitored. Like, if you have all the different users, I think it's by geo. Sure. Like if you got, you know, just obvious. Sure. Sure. You're using it in South Carolina. And, you know, cousin Addy's using it in Baltimore. Like, because all of this is all South Carolina. I'll be fine. Just between green, green, blue and blue. It might just be, it might be address-based, like, same location, like same. So what you just, like, like, for instance, and I know you don't know the answer to this question. It's all hype. I'm glad to make them up though. But oh, I know. Um, but if I, so if I'm like, you know, I live, I don't live with my parents. So if I try to log on and use their Netflix, who gets kicked off first, right? Like, is it my parents who, uh, they won't get kicked off. They're going to be again asking for extra payments for shared accounts. Oh, so my dad will deal with it. Yeah. So your dad will get double charged or go, uh, you're done now. You're done now. You need to stop using it. And they probably give you the way I understand I did read it. They will give you a warning period, maybe. Hey, it looks like you're using multiple accounts. You're sharing your password. Gotcha. If we, you know, the next day or week or whatever, they're going to up the charge. Interesting. So, uh, no more double dip in the chip. Totally. Call back. Uh, Netflix. Uh, yes, they need to sell more ads or more subscriptions. Maybe if this happens, they'll be able to get rid of the ad supported tier. Yes. Who knows? So Elon Musk is the first person to ever lose $200 billion. Just Christ. After the funny thing is he's still a billionaire and he lost $200 billion. Can you imagine? I can't. I literally can't. My brain doesn't know how to think like that. After becoming the first person ever, a massive fortune of over $200 billion in 2021. Recently, Bloomberg reported that the Tesla SpaceX and current Twitter CEO has officially become the first person in history to ever lose $200 billion of their net worth. The news comes in the two years after Musk became the second ever person to a massive fortune over $200 billion. It's mainly because of the graphic drop in Twitter's value and Tesla. Because Tesla was trading like close to $300 and that's right around 100. But I will say this, the fundamentals for Tesla are good. Yes, they are. And if I was, you know, giving stock tips and I don't really give stock tips because it's not my getting my, not my bag, baby. But, but if I was, I'd be buying relatively soon because their fundamentals are good. And it's going to go back up. I think it's becoming a buy. I think most, there's a lot of, I didn't see anything about it, but I just know enough to pay attention and look at their fundamentals that he's, he's not, he's been an idiot, you know, over the Twitter stuff. And he could still question a lot of things, but the fundamentals for, for Tesla are actually pretty damn good. He's still brilliant. So I'd be paying attention to that, but he's lost his fast decline of wealth comes from the drastic drop. And because his, it is peak, he was 340 million. So I guess he's still worth 140 million. Billion, billion, billion, billion, but, but, but, but, think billions. So many billions. Yes. God. So, uh, fascinating. It's unreal. It really is. I think he's going to get it together and Tesla is, uh, doing it all right. So, yeah, pay attention to Tesla and not necessarily, you want right, right, right. Yes. Next we have clothing, which we all know I love, uh, Levi's, good old-fashioned Levi's is tapping into TikTok and their conscious consumerism and live shopping trends. You will Levi's person? Um, no. No. Mainly because I'm just a weird size, like, it's not, they've, I stopped wearing Levi's probably like 15 years ago, maybe longer than like you just never did fit me. I mean, I'm a big guy that's not fat and you're very tall. It's just, I have an athletic build. Yeah. You know, my legs are larger than most people as tall as me. Sure. And so they've just never found the right stretch. Yes. More room in those thinking homes and, yeah, Levi's. So, but I was like, you know, it made me think of, it was fascinating to me. Like, I remember growing up, jeans were kind of like, when you're advertising in Fitch, Levi's, I guess even Wrangler to a degree. Yeah. But like, there's a lot of advertising for jeans. Yeah. At least on like TV and more mass media, I don't personally see as much anymore. Like direct jeans ads. Yeah. And that's just me. No, I know there's, and I'm kind of like, speaking on top of my head with this, just on random articles I've read, but I know that making denim uses a lot of water. And so I think with this like conscious push to be more environmentally aware and like with reusing things and being more mindful of shopping, denim has not been pushed as much because it does cost a lot to make, which is why there's this, you know, trend to buying advantage in second hand, because it really doesn't break now. And it's such a sturdy fabric. Yeah. But I don't know. So it makes sense to me that it's not being advertised like it used to be. Maybe not. But Levi's moving to TikTok sounds like a good idea for them. That's right. And I just, again, I just, I can't help the government not using TikTok, like we're like band it from the phones. Right. So I see these articles. I think we need to talk about it. But I'm like, it's got to be careful. How much, how many eggs you put in that basket? Right. Right. If China and the US get into any spats, I feel like it's just going to like completely get pushed through, you know, like more direct than what we already do. Yeah. Like we're one spat away from, no, I know I hear you. TikTok getting banned completely. And but I don't know if the numbers are getting too big. This is where, you know, you see these things and you think it's just politically driven. Right. But they're paying a lot of taxes in the US because they're making billions of dollars on ads. Right. Right. And at a certain point, it's to get too big. One, if you think about like the amount of people who are, you know, working for the United States government right now versus everyone else who's on the app, like it's, it's a very, very small percentage of users. And I just, maybe I'm, you know, wrong in thinking this, but I just don't believe that there's much that China could gain from my information. Oh, yeah. I don't know. But what do I know? Maybe that's what they want me to think. Yeah. They want you to think that they're spying on everything you're eating and doing. All those ads. Yes. Well, they want to know what to make more of, you know, the cheaper cost than what we do. I don't know. Sure. There's a modern warfare, you know, I'm going to stay out of it. Plan of fitness promotes, promotes big E in the New Year's push, big energy. At a time when many gyms are hoping to capitalize on New Year's exercise resolutions, PF is trying to break through the clutter with a satirically risqué spot designed to titillate the laughter muscles. I like this writing here from at age, at age. It's good. It's good. It makes you look twice. Yes. Uh, there's a season. Are you planning for fitness person? I'm not. I just use my, um, like the gym, my apartment. But I love all of the videos of people going like totally feral at planet fitness, like working out incorrectly. I think those are great. It's funny. The, um, it's a great business model. How you build a gym, you make it super cheap and 80% of your members never go, but they pay the bill because it makes them feel better. Yep. Because it's their health. Yeah. And I might go. Yeah. And I, I was one of these people forever. I still think I have like quietly somewhere hidden in my bills. Probably three gyms. I don't need to go to. Sure. It's also the inertia. You were talking about like 10 bucks. Is it really? Yeah, you get a cancel. I might use it though. And so it's only 120 a year. And if I use it four times, it's only 30, 30 dollars a visit. Yeah. So I mean, and it's good for my health. Yeah. Brilliant. It is. But, uh, yes, I like that they're leaning into, you know, trendy content. Mm-hmm. Big energy. Who's that? La, uh, Laza? Who's Laza? Who's the girl who sings that? Liza. Liza. I think that's, um, Megan the stallion. Is big energy mega the stallion? I believe so. Oh, God. She knows this. Anyway, popular song they're leaning into trending content. And it makes it a lot of. Oh, Lato. That's who sings it. Lato. See? Lato. Liza. See? Lato. I was wrong. I do. I was wrong. You got it. I'm someone culture driven. Nikki and Cartier too. Yes. The, uh, so, uh, are you big new, are you resolution's person? Um, I used to be, now I'm like really more goal focused. And then being, you know, down for the count the first three days, I've not been to the gym. But no, I mean, I, what's your biggest, is there, is there something you want to share, you document here on the radcast that's like, okay, a goal for this year, like, so yeah, actually, so I'm, I don't know if it's a goal for the year, but, uh, one of my favorite comedians is going to be in Greenville and March. And so I'm posting videos every day asking her to let me feature. That'd be cool. I've got some, I'm surprised at the feedback I've already gotten from it. Nice. So I want to feature for Taylor Tomlinson on March 31. Where does she, where she, she'll be at the peace center of Greenville, South Carolina. Big deal. Yeah. That'd be fun. So we'll see people are like tagging her and all of my videos and yeah, breaks and tomatoes. We'll see. I'll deal. I'll catch them. I'll catch them and throw them back. Yeah. Did he also do that? Is that a thing anymore? I don't think so. We should bring that back. I think he should bring, I think he should be like, you remember the, uh, the food guy that, that you smash things with, he'd smash Gallagher? You're too young for this. His whole show, his bit, was literally, he was comedian, but the comedian, the comedy act was, of him talking stuff ultimately was, he had a sledgehammer and he would smash fruit and food. And so it splashed all over people in the crowd. Like, like tomatoes or watermelon was especially the big one. He was so big and he just smash it. And he, he'd come out like wearing like a plastic wrap or something like that. But everybody in the front row would like, some people would have like rain jackets on. And then some people come in because they love you. I was always so fascinating. Back to the, you know, throwing food, heat through food on, on the people. You need to Google that. If you're listening, you need to Google Gallagher. I think it's Gallagher. I'm, you know, you can, you can Google it quickly. Hilarious, quite funny. Gallagher smashing food. Gallagher smashing. See if that's it. I think it is. Oh, yeah, it's like, I've seen the gift. Oh, yeah, yeah. Okay. Okay. Sledge, dramatic. Sledge, dramatic. Yes. There it is. It's funny. We take, we take things too serious now. You never know. Oh, we really do. I know. Any final words for today? Don't get sick. Take your vitamin C. Wash your hands. Yeah. No kidding. I don't want to get sick here. We're gonna be able to get us to keep that away. Not fun. But, uh, yeah, hope everyone out there has had a good start to the new year, sticking with your resolutions, at least for another week. Right. Good to see you. Hey, if you're going to have a resolution and a goal, keep us under the radcast. You heard it here. Keep your focus. Oh, keep your focus. You know, we're to find us the radcast.com search for all the content. Search for smashing watermelons. You'll find all the Hollywood. Sledge, dramatic. Sledge, dramatic. All the news clips from today. We appreciate everyone out there. I'm right. Ryan Alfred on all the platforms for for Christina Yassi. We'll see you next time. All right. You