Weekly Marketing and Advertising News, September 24, 2021: Taking It To The Next Level

 I believe in the technology that's behind all this.
 I just don't know that I'm gonna be pulling out my wallet,
 my digital wallet going, get this man.
 I own this, this Pokemon, you know, this digital.
 You may not know this, but our military is heavily into marketing now.
 The US Army has built a modern day marketing practice.
 They now have a cheap marketing officer in the army.
 I think the day dreaming you do as a kid or like the fantasizing,
 at least when I was growing up, with like that played right into something that I like,
 to be in a cany factory, like, oh my god.
 In the own, like, chocolate reverence talker, are you kidding?
 You're listening to the radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the radcast.
 It's Friday, September 24th, 2021.
 It's our weekly advertising and marketing news.
 I'm Ryan Alford, your host.
 And this is Joe Hammrich.
 What's up, brother?
 Hey man, how's it going?
 Hey man, it's good to have you.
 Hey man, thanks.
 You know, it's like, I was like, started to do that, you know,
 Joe, Joe and Sean are writing and acting and directing and doing a lot of stuff for the agency.
 Dude, we got way back.
 Way back.
 This is like, I was thinking about that yesterday.
 You know?
 It's what I don't want to tell you by how old I am.
 But I mean, it's 30, close to 30 years.
 30 years, close to 30 years.
 He said Eagles represent, represent,
 Clemson Tigers represent, represent.
 Hey, hope they get their offence on this weekend.
 Oh, I mean, I don't want to start on the dull drum there.
 And this isn't a sports port podcast, but,
 but that one needs to get it together on offense.
 Can we all agree with that?
 Ugly.
 That's the only word I have for it.
 I mean, I was like, because, well, I'm,
 I'm an ui angle LA.
 Yeah, ui angle LA LA.
 Yep, LA LA.
 Look great last year in relief of Lawrence.
 Not so much this year.
 And I, it's hard to put a finger on it.
 He didn't suddenly become bad.
 No, he didn't.
 And is it the O line?
 Is it the receivers?
 Not probably O line.
 Separation.
 Definitely the O line, I think.
 He throws it to Ingata.
 And he's good.
 Yeah.
 But what's his name's not getting as many catches?
 Ross's getting more.
 He's not getting close.
 I don't think he's getting well.
 I'm suddenly getting like that.
 We got all these six five guys that, you know,
 long strides.
 We're missing like, I'm already Roger's.
 Yeah, yeah.
 And I think there's a couple guys who are supposed to be that,
 but I don't know.
 Yeah, Clemson beat NC State.
 Please, please.
 I have a feeling we're not going to.
 I kind of do too.
 Is it at NC State?
 Yeah, I don't know.
 I, why, why won't they, again,
 not a, not a sports podcast?
 But Linjay Dixon, why won't we use them?
 I don't know.
 Well,
 shit, please, better.
 Is he, is he better?
 Okay, fair enough.
 But we weren't using Dixon at all.
 No.
 And, but I think his off-field issues.
 He's got, like, not a good team player.
 He's got some, yeah, some struggles.
 All bet.
 Okay.
 All right.
 We'll see where he lands.
 Yeah, we'll see.
 Say, how's the week?
 Big one.
 Great.
 Yeah, great.
 Yeah.
 Busy.
 How about you?
 It's been good.
 Busy.
 Hard like six people in the last three weeks.
 You hired six people.
 Yeah, so, wow, growing.
 I did see some new faces out there.
 Yeah.
 Not very attractive, most of them.
 It's okay.
 I'm sure they're very smart.
 Oh, yeah.
 Now I'm just kidding.
 They're very attractive.
 Very attractive.
 Hey, we're going to add agency.
 We have to, it's kind of like a prerequisite, you know.
 Yeah, you got to look hip and beautiful people.
 And everybody is very hip.
 I will say that.
 There's a lot of hip stuff going on.
 A lot of hip stuff.
 So it's been a good week for the podcast.
 James Merrill episode, at least Tuesday,
 Opalus Optics.
 So, sun and glasses made from all recycled water bottles.
 And from third world countries,
 like they've cleaned up plastic, different plastic
 from like the junkyards and all the places
 and all the, you know, adopt the highways in foreign countries.
 And they make all of it from recycled plastic.
 Okay.
 And they're actually very stylish.
 They're not like, you know, garbage.
 They're really nice.
 They are garbage.
 They were garbage.
 They were garbage.
 That was good.
 Thank you very much.
 Did you get a pair?
 I did.
 I wore them the whole episode.
 So go watch it.
 I wore sunglasses.
 The whole episode indoors.
 I've never worn sunglasses indoors that long.
 But I wore them the entire episode
 to help promote the sunglasses.
 They're like, is Ryan hung over?
 Yeah.
 What's going on?
 Where's sunglasses all day?
 He's in the wearing them.
 But hey, one water bottle makes one pair of glasses.
 How cool is that?
 So every water bottle they retrieve,
 they've figured out a system.
 They can make a pair of sunglasses
 with the plastic recycled.
 The frames.
 Yes.
 Wow.
 That doesn't seem like enough.
 It doesn't, but it is.
 Very cool.
 They were cool.
 James was awesome.
 Great episode.
 And yesterday we recorded Brad Lee,
 who is a CEO founder.
 He hosts one of the top 10 business podcasts
 in the country dropping bombs.
 I was actually on that podcast in April.
 It went out to Vegas and Brad returned the favor
 and came on and we had a good discussion.
 He'll be on in a few weeks
 and talked about his new book, The Hardway.
 Okay.
 And about life lessons and trying to teach others
 the hard way he took to get to where he is.
 Okay.
 I could probably do with a read on that.
 Yeah.
 I'd like to avoid The Hardway personal.
 Sure.
 Sure for the most part.
 Yeah.
 And in a couple of weeks,
 all USC fans out there.
 Bruce Buffer joined the show.
 That's a big one.
 Yeah.
 The voice of the USC.
 Does Michael still do stuff?
 Michael Buffer still does boxing.
 Yeah, the big events.
 Let's not going to do it because I can't do it.
 You can't get ready to rumble.
 I'm not even going to do it.
 Don't foe voice.
 There's nobody's even bothered with that.
 No.
 Yes, there you go.
 That's what I think about it.
 We do have a few social holidays this week.
 Okay.
 I'm excited to hear this.
 So coming up on Monday is World Tourism Day.
 Okay.
 In the pantheon of
 if you can have a holiday,
 just have a holiday for the hell of having it.
 World Tourism Day.
 That would be one.
 It'd be hard to celebrate, I guess.
 Why on a Monday?
 You can you celebrate traveling, I guess.
 But the travel's on a month.
 I guess you do travel on a Monday,
 but you don't usually travel home on a Monday.
 Yeah.
 I don't know.
 Let's put that one on a Friday.
 Did Disney World create this or something?
 Like, or a...
 Probably Las Vegas.
 Probably Florida.
 Yep, probably.
 They can all use it right now, I guess.
 Yeah.
 Yeah.
 No one's wanting to go anywhere.
 World Tourism Day.
 Huh.
 Yeah, we'll see.
 Yeah.
 And also the same day,
 which is odd to me in September,
 National Scarf Day.
 I thought at first it was like scarf,
 like eating a lot.
 Scarf some scarf it down.
 That was like, hey, it sounds like a macho's day.
 Yeah.
 But no, it's scarf day on 27.
 I guess it falls in some,
 it's been 90 degrees here in South Carolina forever.
 It finally was a little cool to this morning.
 You couldn't get me to wear a scarf right now to...
 No, for anything.
 No, die of heat stroke.
 I might wrap her on my head, just sweat day on my head.
 Yeah, right.
 That's not all it is.
 That's a scarf day and world Tourism Day all on Monday.
 We're hashtag National Scarf Day.
 Okay.
 I think we should create a holiday like Radcast Day.
 Might as well.
 I mean,
 Rad Day.
 Rad Day.
 I mean, I don't know what we do.
 Yeah.
 Would you do 24-hour podcast?
 I think so.
 Like a telephone.
 Okay.
 Potathon.
 That would be called.
 Potathon.
 How are you saying potathon?
 Ratathon.
 Pot like weed?
 Yeah.
 Potathon.
 Yeah, sure.
 We'll be a potathon at the potathon.
 Yeah.
 Okay.
 It should be entertaining for sure.
 That's for sure.
 Or terrible.
 Or terrible just like staring at each other.
 Well, we talked last week about the fire keg
 that's on a order.
 It's on back order, unfortunately,
 for the fireball keg.
 Sean and I talked about that.
 That's launching.
 And we're getting one from the office.
 So we'll have fireball shots in the potathon.
 Are you really getting one?
 Oh, we're getting a fire keg, my friend.
 Wow.
 So I'd you have to excuse me.
 I didn't get the measurements on it.
 How big is it?
 It holds 121 shots.
 So it's probably what?
 If you're watching, you can watch our hands go about 20 inches wide
 by 15.
 I forgot to think about that.
 The worst.
 Let me do something very visual for this podcast real quick.
 Just for the video portion.
 Yeah, this is what, hey, if you're just
 it just goes to show if you're listening.
 You should be watching.
 Should be watching.
 On YouTube, on IGTV.
 I mean, everywhere you watch TV now,
 that's not a television.
 You miss a lot of visual content if you're just listening.
 This is true.
 It's shame.
 And Nick Weaver, our producer,
 doing behind the scenes,
 a great job.
 Fantastic.
 So go give Mr. Weaver a follow.
 He's on Instagram.
 He's on Instagram, right?
 Nick Weaver.
 He's an extraordinaire.
 He does all the Arbor AV.
 Oh, yeah.
 And like a ton of graphic designs.
 And visual, video, 3D, 4D, 8D.
 How many Ds do we have?
 We have Ds at the time.
 That's a lot of Ds at the time.
 I don't know about that one.
 No, we got a new intro coming out that Nick worked on.
 It's badass.
 Nice.
 Props to Nick.
 And a great job, Nick.
 Hey.
 Yeah.
 Amen.
 So moving on to today's news.
 First up, Burger King.
 Has a new NFT strategy.
 Like everyone, of course, of course.
 I just kind of roll my eyes now.
 I see NFT in a brand.
 I'm like, okay.
 All right.
 Non-phoneable token.
 They're doing, I'm going to summarize this for you.
 It's an article out there, Marketing Dive.
 We like Marketing Dive.
 Go search Marketing Dive.
 They got all really great marketing articles.
 I want to get the props for where we found this one.
 But with that aside, this is essentially
 what I'd call the equivalent of, you know,
 monopoly at McDonald's.
 Sure.
 They're gamifying it digitally now.
 And it's not monopoly.
 But they have like this game that Burger King has.
 And if you collect the pieces and do these things,
 kind of like the board pieces in monopoly,
 you can win NFTs like toys for whatever digital assets.
 And super complicated.
 And I know it's all the rage and GaryVee and all this stuff.
 But and maybe it's all, I believe in the technology
 that's behind all this.
 I just don't know that I'm going to be pulling out my wallet,
 my digital wallet going.
 Get this man.
 I own this, this Pokemon.
 Right.
 You know, it's digital.
 You want to, let's roleplay that real quick.
 Hey, you like my Pokemon, this digital?
 Yeah, I don't know what the fuck that is.
 I want to take a picture of it and then you have it.
 No, it's like, you know, take a picture of your NFT.
 And it's like, whoa, but you don't know the code, man.
 You don't know the original.
 Yeah, like, I don't.
 And I guess that's, they would say, well, artwork in your house,
 you can take a picture and have it and you don't own it.
 Okay.
 Well, I don't have a bunch of million dollar artwork in my house either.
 No, no, that's zero.
 That artwork is not holding water with me.
 No, but I have very little artwork in my house.
 I think really.
 Yeah, I don't know.
 I'm not, I'm trying real hard not to be the older guy,
 like, crapping on like the younger generation.
 I get, look, my kids love the digital world.
 They do their skins and I get all the Fortnite shit.
 Roblox, I get it.
 I see it.
 I watch it.
 I know they put a lot of value in it.
 So I'm not killing that notion of the metaverse and all that.
 But I don't know, man.
 To me, NFT, it's just nothing.
 You know what I mean?
 It doesn't mean anything.
 I mean, I, again, there's millions of people that are behind it.
 And I'm sure someone's one.
 And those guys don't know what they're talking about.
 And I, and again, I believe in the technology behind it,
 which is there's going to, like,
 cryptocurrency, all that.
 I get all that.
 That is the future.
 I know that so you don't need to talk to me about currency.
 And I know that like validation and security
 and the things that the technology can do with, like,
 making sure things are what they're supposed to be
 or there's some kind of backing behind it.
 I get all of that.
 I really do.
 It's complex, but I understand it.
 I just don't understand the mindset of,
 I feel like there's a bubble going on with the value of these things.
 Yeah, I don't understand the value.
 I don't understand the value of it either.
 I guess, again, cryptocurrency, et cetera, et cetera.
 I have some cryptocurrency.
 I guess I just can't work my mind around,
 hey, I've got this thing on my digital wallet or whatever.
 It's worth a million dollars.
 Like, well, why though?
 Yeah, you know,
 because that was only one.
 Sure.
 Well, there's only one, you know what I mean?
 Me, but I don't know where they're shaking.
 I'll be Louis.
 Got me.
 Gotcha.
 Yeah.
 Yeah.
 Well, moving on.
 Yeah.
 A lot of innovative stuff, NFT stuff,
 and Burger King is really getting in the game,
 like everyone else.
 And we'll see where it all goes.
 Subway.
 So everybody in the Subway lately,
 you know, new POP, new redesign in the restaurants.
 I have been in a Subway lately.
 My son really likes Subway.
 No, sure.
 So we got the app and all.
 Yeah, it does look, it looks nicer.
 Yeah, more modern, more futuristic fresh.
 Yeah, it feels more deli-like to me or something like
 there's a cleanness to it.
 It doesn't feel as grimy or something like that.
 Or as old, which is, I guess, the whole point.
 I think they got rid of a lot of the mustard yellow, you know?
 Got more of kind of the whites and the greens or something.
 That right neon green.
 Yeah.
 And they have neon lights in there as well.
 They have neon lights.
 And so, well, they've had their best August and eight years.
 In how many years?
 Eight years.
 Eight years.
 I wonder what started the decline for them.
 Yeah, I don't know.
 I can't imagine what it would have been.
 Add choices in food and characters.
 Sure.
 No.
 But the funny thing is, it's my least favorite sandwich, you know?
 Yeah.
 Like, is it edible?
 Sure.
 It's okay.
 It's okay.
 Yeah.
 But, you know, give me some, I don't know.
 I like, I think I like a little Jimmy John's.
 And my favorite cold sub, if we're going classic,
 Substation 2, you're in South Carolina, Taylor's, yeah.
 I wish you had it if you're listening.
 Yeah, Taylor's South Carolina.
 Awesome.
 Yeah.
 Hold on the wall.
 Oh my god, yeah.
 Both of them.
 I think it's a hole in the wall in a hole in the wall.
 Yeah.
 Yeah, yeah, yeah.
 Maybe a third hole as well.
 It's, uh, but delicious cold cuts.
 So fresh, fresh bread, fresh ladder, the shredded ladder.
 Yeah.
 So good.
 Yes.
 I'm probably going to go there after.
 Jersey Mike's is a mainstream chain is, is the best cold sub.
 Agreed.
 But Substation, but then Firehouse subs.
 Warm, warm sub, warm sub.
 Yeah, agree with that.
 Subway just, here's what Subway could do for me
 instead of refreshing all the insight.
 Refresh their menu.
 Like, give me something new.
 I get the same thing every fucking time.
 They like mix up like they'll do these do things.
 Like now we've got chicken, ray, ranch, and beef.
 Like all they do is like, you know, kind of like it every, uh,
 Mexican restaurant.
 It's like seven ingredients mixed up four different ways.
 Like, or 40 different ways.
 Yeah.
 And everyone's about to have guacamole on it.
 Yeah.
 I don't want guacamole on a sub anyways.
 Ah, not really.
 Not really.
 Some chips, sure.
 Sure, chips is absolutely some salsa.
 Yeah.
 A little nice, uh, case, I don't want a slice of avocado
 on certain things.
 I don't mind that either.
 But, but guacamole.
 It's like, um, texture on a sandwich.
 And you got bread.
 No, I actually got a guacamole on a salad.
 It was not good.
 I got, I thought it was going to be good like in the salad.
 Ooh.
 And it was kind of an odd consistency.
 Texture.
 Texture.
 Yeah.
 What about what a slice of avocado?
 Fine.
 Sure.
 But the mix up.
 I don't know.
 What about like chipotle?
 Chipotle.
 Oh, I like to chipotle with guacamole.
 Uh, yeah.
 And I don't know the salad, but on a like a taco or something.
 Like on a bowl, though, maybe.
 Maybe, maybe on its own.
 Like eating with a fork with a chip.
 Sure.
 I just, I guacamole and sour cream and stuff in there for me.
 Yeah.
 Too much.
 Yeah.
 I don't know.
 So some like, you know, the point of this article was to say
 that marketing works.
 Yeah.
 Sure.
 It did for them because they didn't change anything,
 but the look and, you know, best August in eight years.
 Same sandwiches.
 Yeah.
 Same sandwich just, just looks cleaner.
 Looks sort of.
 We cleaned it up a little.
 That's their new motto.
 Yeah.
 So I'm called lipstick on the pig.
 That's the great point.
 That's actually exactly what that is.
 Yeah.
 So we're going to pass that down.
 There you go.
 Okay.
 Oh, no.
 Subways never working with us, by the way.
 No, there's several brands that are never working with us.
 This is true.
 But hey, we tell it like it is.
 Make your sandwiches a little better.
 Go to a substation too.
 Yeah.
 And learn what they do.
 Yeah.
 Ribb moth.
 They could be ripped off.
 There's only like three of them.
 Yeah.
 Yeah.
 But it's two and there's not just two, right?
 I don't know.
 There's not many of them.
 I don't know why it's called two.
 I think they still have a franchise.
 Was there a substation one?
 I don't know.
 I saw a substation four once.
 Did you?
 Is that real or you can't know?
 That sounds like a joke.
 No, it was it.
 It might have been like sub.
 It was sub something four.
 And it was real close to station.
 Like sub something.
 I don't know.
 And I was like, okay.
 I didn't know there was another one.
 That sounds like a joke.
 It was close enough.
 No, it wasn't a joke.
 It was like literally like driving to Florida through Florida.
 This is like 15 years ago.
 Sure.
 And I was like, oh, did you stop?
 No, no, sub depot four.
 I mean, it can't be twice as good a substation two.
 No, you know, there's no four.
 Yeah, there's, oh, I just didn't want to, you know,
 you don't want to hurt my memory of substation two.
 Disappointed.
 I never get over there enough.
 I've been there in a long time.
 Like I said, it's not that far from my house.
 The red cast brought to you by a substation two.
 A substation two, come on in.
 Taylor, South Carolina.
 Yes.
 Okay, so bush beer, bush light.
 That's the mainstay.
 And when we were in absolutely high school,
 it was they came course light.
 Yep, we came course light.
 We got 24 of them.
 24 of them.
 Yeah, somehow they didn't follow her.
 He's a beast.
 Uh, they've come out with an experiential
 activation where they have what's known as a tree workspace,
 playing off a co-work.
 Kind of like an outdoor area.
 This is a complete, uh, I don't know.
 I don't know, I tried too hard like, uh, yeah, you know,
 I don't know if I get it a thousand percent.
 It's like an outdoor space where you can come and work,
 but not work because you're there probably because you took a vacation
 to go see the tree workspace from bush.
 Sure.
 Colorado is somewhere I think.
 Sure, there's trees outside over there.
 I could just go over to one of those.
 I guess we could put a 10 up right there.
 And yeah, if you don't start working out there, you can.
 You know what, I might do that.
 That sounds fantastic.
 The natural light tent space.
 Yes.
 This is like one of those when these brands, you know,
 they have money and they have budget and it's like,
 what are we going to do?
 We got our activation marketing budgets.
 Let's do a tree workspace.
 Yeah.
 Yeah, it really gets, you know,
 the boardroom excited and then kind of fizzles because
 it's a dumb idea.
 You know, that hurt it a little bit.
 Still a bush light, you know,
 you had one recently, a bush light.
 No.
 I had one six or eight months ago.
 The lake or something.
 And it was like, I was like excited.
 Like the guy I had when he said, you are.
 Oh, yeah.
 I could do those bush lights.
 I had one of those for years.
 Yeah.
 Not good.
 No.
 Very odd after taste.
 And like, I'm like, you know,
 it was not a positive experience for me.
 I would drink one.
 If someone had one right now, I would drink it.
 Just for themselves.
 Subway and bush are never going to work with us.
 No, no.
 Those are pretty big companies too.
 I know.
 Have a nice subway steak and cheese with a bush light.
 Yeah.
 And then kill yourself.
 After that, you don't know which one to
 how to get rid of that taste.
 You know, like which one to get rid of.
 Oh my god.
 I'll watch you down with a substation two sub
 and you'd be all right.
 Sure.
 Flaming hot mountain dew or whatever that was.
 I might need a flaming hot mountain dew
 to watch that away.
 Yeah.
 To kill my taste buds.
 Anyone out there that drinks bush light,
 God bless you.
 But there is there is definitely a funky
 something.
 And I don't maybe the beer was bad.
 I'll give them the benefit of the doubt.
 But it was, it was not skunky,
 but it was just a bad like bittery aftertaste.
 You know, I can't, I can remember
 that I'm drinking it when I drink beer now.
 It's usually ultra, which is pretty much
 waterless, be honest, but it's delicious
 because it's very easy to drink.
 It is very easy.
 But then, but we have Miller light in the keg
 right now, we mix them in and out at the agency.
 Sure.
 I'll have one of those here and there
 and it doesn't have an aftertaste.
 It tastes, it does taste very different though.
 Miller light tastes very different than like
 your ultra or your color.
 Oh, yeah.
 You couldn't get, you're not going to get those confused.
 My wife drinks Miller light and I'll have one
 every once in a while.
 I'm like, oh, that tastes different.
 Not bad.
 No, it's, it's, it's got flavor.
 Yeah, there's a flavor.
 Pills in there.
 Yeah.
 Pills in there.
 Yeah.
 It is a pilsner.
 It is.
 Good call.
 Beer, beer time on the red cast on a pilsner.
 So what's course light?
 It's all, it's a pilsner.
 Probably also a pilsner.
 They're all pils.
 They're all pils.
 They're a pilsner.
 They're a pilsner.
 Yeah.
 And all the craft beer people are going,
 what do you guys blame talking about?
 You know, mainstream beer.
 Because people drink it.
 There's nothing I hate worse than a craft beer like snob.
 Like, you know who I'm talking about.
 I know exactly.
 That guy, that girl.
 And I'm not talking about craft beer lovers.
 No, I'm talking about craft beer snobbs.
 Yeah.
 There's a difference.
 Were you drinking a Miller light and they're like,
 oh, wow, yeah.
 Idiot.
 Like, idiot.
 Yeah.
 You're not drinking a double-missled shoe shiner.
 Yeah.
 Like milk stout.
 Milk shiner stout.
 Dug.
 Like, everyone of them has a stupid name.
 Stupid name.
 Yeah.
 Like, yeah.
 And some of them, to be clear,
 some of them taste bad in my opinion.
 Yeah.
 And people drink them just.
 Yeah.
 And they might not, you know,
 hey, craft beer people don't sit in mail or anything.
 But I think some people drink them just to be like,
 oh, I've got this craft beer.
 There's literally something called a milk stout.
 Yeah.
 And it tastes like milk and beer.
 And there's something called a smoke.
 Something that's German.
 And it tastes like it's got liquid smoke.
 And it's the nastiest shit.
 Why would you ever drink that?
 It's craft, man.
 It's craft.
 Craft my ass.
 Yeah.
 Craft snobbs.
 Can't take them.
 No, craft, not craft lovers.
 Nope.
 I respect you.
 Totally fine.
 Sure.
 You can love craft.
 But don't judge my, my ultra.
 Yeah.
 If I'm sitting at the party,
 drinking my ultra in the corner,
 and you give me that look,
 I might hitch in the face.
 Back up off the fucking ultra dude.
 Yeah.
 And to be clear, when there are parties,
 that's what you do,
 is you sit in the corner by yourself.
 Yes.
 Drink ultra.
 I'm over there like,
 secretly pouring it in a red cup,
 going on and a little embarrassed here.
 I don't want to see this.
 The craft party.
 The IPA party.
 That bitch at the bar going,
 look at that guy, he's drinking an ultra.
 Oh, fuck off.
 So yeah, moving on.
 We got in a dark place right there.
 We did.
 We did there.
 I'm so sorry.
 Carl's Jr.
 and Hardee's
 are bringing adult swim toys to combo meals
 just launched yesterday.
 Sure.
 So I will just be honest here,
 I watch The Simpsons
 and a few quote unquote adult cartoons,
 but I'm not a huge adult swim guy.
 Maybe because I don't watch that much TV period.
 Sure.
 And it never makes the lineup.
 But that and that probably
 have tried to avoid it because I have kids.
 Sure.
 And they would think,
 oh, that is, we can watch this.
 It's cartoon.
 I was the appropriate.
 Yeah.
 So I don't pretend to know all of these characters,
 but these are adult happy meals.
 Yeah.
 But not happy because it's Carl's juniors
 and not McDonald's.
 Right.
 They're kind of,
 they're kind of the band-aid,
 though of meals, right?
 Happy meals.
 Hardies and
 are you talking about happy meals?
 Yeah.
 Oh, yeah.
 I don't have a meal.
 I'm sure Carl's Jr.
 didn't appreciate me calling it that,
 but they probably would never say that.
 It's the adult kids meal at Hardies.
 The adults kid meal.
 Sure.
 We don't have Carl's juniors here, I guess.
 No, we have Hardies.
 It's all Hardies the same shit.
 It is.
 It's the same shit.
 That's the same.
 Big sunshine.
 Yeah.
 And store.
 Yep.
 Yep.
 That's the branding works.
 I read that one of the things that you can get
 is also the Hardies guy.
 So how disappointed would you be
 if you're a big adult swim fan?
 You went and got one of things.
 You got the Hardies logo.
 Yeah.
 Like lame.
 This sucks.
 I just,
 do you like for everybody that collects these?
 I mean, I remember like growing up
 when McDonald's would do like the glasses and all this stuff.
 Oh, yeah.
 Trying to collect every one of those things.
 It was like the Star Wars ones,
 especially when they do that kind of stuff.
 Oh, yeah.
 That was Burger King.
 I guess, but whatever.
 I guess people still try to do that.
 You know,
 you remember the raisins?
 A couple of raisins.
 A couple of raisins.
 Yep.
 You could never get that one raisin.
 Like I was like,
 it was the one rare one.
 The one rare one.
 Like,
 what the hell with the saxophone?
 So bad.
 I can't get the microphone.
 Yeah.
 Basic guitar guy.
 Whatever he is.
 They probably have names.
 California raisins.
 I thought about them in a while.
 Not at all.
 Never, never since.
 I don't even know when.
 That's a campaign that's come back.
 They could bring that back.
 They could.
 They energize their money.
 Still is on, right?
 Yeah.
 Still going.
 Still going.
 After all these years.
 Yeah.
 It's a good, good campaign.
 It is good campaign.
 So, uh,
 don't swim toys at Carl's Jr.
 Hardies.
 I don't eat.
 I don't know adults whom enough,
 but, you know,
 it's, it's a way to get some attention.
 And if there's a lot of fans out there,
 let's see if they can create some buzz
 with collectibles.
 I'm going to stop my hardies on my way home.
 I wish you'd stop them the way.
 And we get a hand on these toys to play with.
 Yeah, but if I want to eat in hardies on the way,
 you know, you know what I'm saying?
 I'd have been good for the,
 yeah, just the Ryan show on that one.
 Yeah.
 Yeah, it's us.
 I'm going to be a rocker.
 Put hardies on that one.
 We, it's a brand.
 I've been more like that.
 That's the better one.
 Yeah.
 Mark Hardies is the brand that's never going to work with us now.
 I really get that one down.
 Oh, longest flush.
 So you may not know this,
 but our military is heavily in the marketing now.
 Okay.
 The US Army has built a modern day marketing practice.
 Sure.
 They now have a chief marketing officer in the army.
 Literally.
 It is an enlisted person problem.
 Yeah, he's a chief, but he's a chief marketing officer.
 Okay.
 Yeah, see about true, true officer.
 Actual, yeah, actual marketing officer.
 But he, they're like a machine dude.
 They're doing everything that all the big brands are doing.
 Website, digital marketing, re-targeting,
 like, you know, happy videos and the recruiting's up.
 So it's working.
 Yeah, they've always kind of done marketing, right?
 They have.
 You've always had the videos, the television.
 You should be mainly been TV.
 Yeah, yeah, sure.
 TV ads, the marine ads especially.
 With the guys like the night or whatever,
 it is the marine stuff.
 But they're heavily vested into digital marketing now.
 Which, you know, makes sense.
 I mean, coming with the times.
 It's going to get the younger people.
 Yeah.
 They don't, they don't want us, they don't want us in that.
 I don't think we could join.
 No, there's a, they, I think they might give us a credit not to go in.
 I'm going to, I'm going to look at that.
 I'm going to go through the recruiting office to be like,
 hey, I have a thing about joining.
 They're like, no, your vision's gone.
 You're way too old.
 Yeah, and et cetera.
 Here's a hundred dollars.
 Get it.
 Go away.
 Go away.
 Perfect.
 Thanks, Army.
 Yeah.
 You get a referral bonus though.
 Sure.
 My son, your son, they probably love to have him, dude.
 He's huge, but he's only 13.
 Oh, two bad five more years.
 His mom probably not let him do that either.
 Yeah.
 It's wonder, it does make you wonder like,
 I mean, how many troops would they like to have?
 Like, how many we need?
 Like, it kind of scares me when I think about this stuff.
 Like, yeah, that's a, that's a pretty serious question.
 I know it's like, well, there's what,
 350 million people in the U.S.
 Something like that.
 Sure.
 Roughly.
 Sure.
 Oh, do we need like 10 million soldiers in all, in all arms?
 Like, I don't know what the number is.
 Oh, I mean, how many to China have would be a good question?
 Don't they have a thing where they have to?
 Yeah, they have like 500 million.
 Right.
 Yeah.
 So that's a, that's what I was there.
 I'm really making up numbers, but it's a lot.
 A big number.
 Big number.
 That's a lost cause there.
 I don't know, man.
 But we're out, we're also getting this point of automation where
 like, it's going to become like, who hits the button for our drones and drones and
 you're definitely going to need your arms forces on the ground,
 but like, the stuff is becoming so.
 Yeah.
 It's not saving private Ryan anymore.
 We're not doing that stuff.
 I sure hope not.
 Oh, so brutal.
 And like, but I will say this, we, we take for granted.
 And I, I constantly remind, you know, talk about this even in like,
 my social post, like freedom isn't free.
 Sure.
 You know, I don't, I do worry a bit that
 our kids and like others don't.
 And I'm not saying that we grew up in some war zone.
 We did, right.
 It all costs, you know, like our parents may have had some of that with like,
 Vietnam and stuff, but like, I don't know if we completely grasp,
 but our kids are having ability to grasp, you know, what it's taken.
 I know they get taught history.
 Yeah.
 You know, but, and I don't want them to have to experience it.
 It's pretty sanitized.
 What they think I think.
 Yes.
 You don't get the blood and guts and gore, I guess.
 Yeah.
 Anyway, I mean, I get that you're 100% right.
 I, kids, I mean, kids these days, now we sound bad.
 We're those guys, yeah.
 But yeah, I don't, I don't know if they, if they 100% grasp,
 or I, you start to wonder are people going to stop joining up, right?
 Yeah.
 I mean, I guess that's why they're doing modern marketing practices.
 I mean, we, you don't have to go over some place and get killed.
 Yeah.
 Don't, I guess it was, you know, the thinking.
 But yeah, it's, uh, it's going to be interesting.
 I know.
 See the new generations.
 We'll see.
 We want to shout out to the army that I was looking at the stuff
 they're doing.
 I mean, they're doing like stuff we do as an agency.
 It's pretty cool.
 Just army or all branches are right.
 This was just more about all the stuff the army was doing with their
 video and digital marketing and like, I mean, like, just
 tried and true, like, very modern digital tactics.
 I don't want to go look at it.
 I don't want it to convince me to try to join the army.
 Oh, that's not a bad idea.
 Yes.
 It is a bad idea for me.
 It would be a bad idea.
 It's moving on.
 The radical news of the week here.
 Rad power bikes has the new
 rad city commuter bike.
 They've upgraded it.
 So, uh, we're talking a pre-upside.
 I've been on one of these electric bikes.
 Yeah, my brother Maul has one.
 Like, it's, they think about like 35 miles an hour.
 Like, whoa, that's kind of scary.
 It was fun.
 But it's just kind of surprised at the power.
 Yeah.
 And it didn't make any noise.
 It's like, whoa.
 Yeah.
 At the very dangerous.
 I think I was drunk at the beach when I got on it.
 Oh, even better.
 Yeah, I was.
 That's a problem.
 That's a problem.
 I was on vacation and like, this is good.
 Yeah, a little quick.
 Yeah, a little quick.
 I didn't hit anything hard.
 You were limping a little bit.
 Yes, but that's okay.
 That woman with a cat and in a
 folly beach.
 I apologize now.
 Yeah, she's fine.
 She's okay.
 I didn't hit her much.
 We did talk about whether that had anything
 to do with the movie rad.
 Yes, rad bikes.
 Unfortunately, it does not.
 Rad racing.
 Rad racing.
 Rad racing.
 Crew Jones is not going to get
 a mix biking.
 Sure.
 A mix bike.
 Yeah.
 That's the worst way to ever say that.
 I'm going to go do some BMX biking.
 BMX biking.
 Yes.
 Where did they BMX bikes?
 They're BMX bikes.
 Yeah, but they don't think they call it BMX bikes biking.
 Biking.
 BMX.
 They'll probably be racing.
 That's not rad at all.
 That's not very rad.
 This sad is what it is.
 It's like, I'm going to share me a little bit.
 But, would you buy one of these?
 No.
 Okay.
 No.
 Get a car, idiot.
 Do you know what I mean?
 Or a mobed.
 Sure.
 Golf cart.
 Maybe?
 It's someone much more practical.
 If someone gave me one,
 would I ride it?
 I don't even know if I would.
 What's the situation?
 Would you ride it?
 Uh, I don't know.
 It commuters like in San Francisco,
 like going up big hills.
 Yeah, it doesn't work here, though.
 Yeah.
 Doesn't work here.
 Can you ride them on the highway?
 I mean, we have suburbs.
 I mean, most people here live in the suburbs.
 Right.
 We live downtown.
 Sure.
 How might I would ride it to work?
 You probably could.
 That would probably be good for you.
 Yeah.
 That would probably be good for you.
 Yeah.
 I would probably just ride my golf cart.
 Simpler.
 Less scary.
 You're not going to get killed.
 And I killed.
 And I killed.
 Sure.
 You're not going to get killed.
 Not probably.
 Hopefully.
 Yeah.
 It's less likely.
 It's less likely.
 It's something or something.
 It's something hits me.
 I might survive it.
 Well, if you hit something in that, I mean, how fast does that go?
 18.
 Yeah.
 Yeah.
 How you get stuff home.
 That one back.
 Yeah.
 Back.
 Well, we'll get to a way to carry things.
 Because your robot can carry it.
 We're going to talk about that.
 Okay.
 So Netflix made its biggest acquisition ever.
 And I'm going to roll dowel.
 My style.
 I think.
 Rolled dowel.
 I think that catalog.
 It's essentially Willy Wonka.
 Yeah.
 Yeah.
 And Matilda.
 Sure.
 I mean, what is it?
 The BFG or whatever?
 Yes.
 A friendly giant would actually be FG.
 It's a big fucking giant.
 I was like BFT.
 Wow.
 BFG dude.
 It's like, you know, the B.A.F.
 That's what it is.
 That's what it is.
 That's what it is.
 That's what it is.
 That'd be a big F.
 Yeah.
 Oh man.
 Big fucking giant.
 That's a big fucking giant.
 It was a big fucking deal.
 Netflix.
 BFD.
 Rolled dowel.
 Should have written that one.
 Yeah, he should have.
 All should have written that one.
 Yeah, you should have, but will you won't cut me in?
 Yeah, what a great maybe.
 It's good to have original.
 The original.
 Not any other bullshit.
 I haven't seen the Johnny Depp one.
 You didn't miss much, you know.
 I'm gonna let it go all the way, pretty good.
 That would be to go all the way.
 Yeah, I like the water drops at the end of the river, right?
 It's the best.
 Uh, yeah, not good, Johnny.
 And I like Johnny Depp, you know, I know it's,
 he's head is upside down and all that,
 but I actually appreciate his acting,
 but that movie was terrible.
 Maybe because we don't like it is on the right, yes.
 I've said a lot of things are terrible today,
 and I'm really not a hateful person,
 but there's not a few things that I just,
 that happen to fall in face to news
 that I will fire it up for.
 We all fired up today.
 Fire it up.
 It happens.
 Hallelujah.
 So, uh, but yeah, I mean, we'll they won't come in.
 I'm getting the golden ticket.
 I mean, I still get like goosebumps watching that.
 Like I'll watch it and I'll be like, yeah, and it's like something
 about like, if maybe I was a kid, right?
 When it came out or I was, you know,
 at least saw it when I was a kid,
 I know it came out probably four years ago.
 It was a little 70s, early 70s.
 Yeah, I'm born yet.
 But anyway, yeah.
 But I don't know.
 It's like because as a kid, I think, I think the daydreaming,
 you do as a kid or like the fantasizing,
 at least when I was growing up,
 with like that played right into something that I like,
 to be in a candy factory.
 Like, oh, my God, and own a candy.
 Like chocolate river and stuff.
 Are you kidding?
 Like it was like, it hit every, you know,
 button of like what you'd imagine
 when I was a kid, like being, you know, an amazing adventure.
 That was definitely something you daydream about.
 Like, man, what if I got in there?
 What the fuck shit up?
 Yeah.
 That in like never ending story, remember that?
 Yeah, I do remember that one.
 I do remember that.
 I didn't, I don't remember loving that one quite as much.
 Willy Wonka was, Willy Wonka was better.
 A staple.
 It was.
 Sure.
 That's social commentary in there too,
 if you watch it as an adult, Mike TV,
 and that type stuff, you know what I mean?
 Yeah, it is.
 And also that one part where they're on the boat
 used to scare the shed out of me when I was a little kid.
 Oh, yeah.
 Oh, the lights and all this stuff.
 Worms and snakes and stuff.
 Worms, snakes.
 What was the, what was the,
 what was the bad,
 Dr. Slugworth, thank you Nick.
 Yes, thank you.
 Thank you Nick.
 Great job Nick.
 Slugworth Slugworth.
 That guy's a dick.
 He's a dick.
 What an asshole.
 He ended up actually wasn't really,
 he worked with Wonka, but still there he was.
 Don't be a dick man.
 Don't be trying to take my gops toppers.
 Yeah, hands off.
 Did you take my gops toppers?
 But yeah, you're right.
 It's pretty much Willy Wonka.
 I read that it was Matilda,
 which I don't really know,
 because I'm not a 12 year old girl anymore anymore.
 And they had the sequel to Willy Wonka, I guess.
 It was my elevator.
 My elevator never saw it.
 Yeah, you did miss anything.
 No, you gave that one to me.
 I didn't hate it.
 I loved my elevators,
 but that may be socks.
 Yeah.
 Yes, yep.
 So BFG, dude.
 Yes, BFG.
 So finally,
 this is a way that, you know,
 you get two of these things they work together.
 You get the electric bike.
 You got a miniature robot coming out to carry.
 They will carry your groceries and help you run errands.
 It kind of walks beside you.
 Rolls beside you.
 Sure.
 It's got eyes and everything.
 You put up to 20 pounds of bags.
 Not much.
 Not much, like one 12 pack.
 Sure.
 Of soda or beer.
 Bushlight.
 Bushlight.
 Bushlight beer and a subway sandwich.
 And you're full.
 Subway sandwich was like eight pounds right there.
 Just if you get double meat.
 No.
 Double the trouble.
 No.
 Just a little half on there.
 But the, yeah, the robot.
 It's fascinating where this is all going,
 but it doesn't seem that helpful to me right now.
 Unless, unless you lived like, again,
 in a commuter big city or something like,
 but even then, like, I'll carry the 20 pounds.
 Carry your own shit.
 Yeah.
 I mean, right?
 Yeah.
 Maybe they'll cut down on people's stairs.
 I think robots can get up the stairs.
 They can't get up the stairs, right?
 No, so you got to carry it up anyway.
 You got to carry that.
 It's that joint pounds.
 It's 80.
 It's 150 pounds.
 You're going to see people dragging this robot upstairs
 on a leash like a dog like it held for 30 seconds.
 And then now you're just carrying the rope.
 You saved up that energy.
 So the battery dies.
 It got halfway there.
 And you're carrying, he's even going to carry the robot down
 this, because they don't want to leave it.
 My day out to throw a robot.
 Yeah.
 Hey, so I'm going to get a good toe.
 You come pick me up my damn robot.
 Craped out on me right in the intersection.
 Yeah.
 Oh, that's, I don't mind.
 I got to think my robot died.
 Yeah.
 In the storage.
 I forgot to charge my robot overnight.
 So I guess I'm trying to think who that would be for maybe older folks.
 Yeah.
 I don't know.
 Little kids.
 I mean.
 Yeah.
 No.
 This isn't a big and hard note for me.
 It doesn't.
 You're right.
 No, for me, dog.
 Rainy.
 Yeah.
 It's a, it just seems like more of a hassle.
 Yeah.
 It's like taking a small kid to the store.
 You can only carry 20.
 I think we got a lot of hot half baked ideas going on right now with people testing things
 and stuff.
 And one day, there are going to be robots and they're going to want to kill us or be very
 helpful.
 I'm not sure which one is going to be helpful then.
 If, if any movie or anything, I've ever seen helpful, then kill us.
 Yeah.
 But this doesn't strike me as that helpful.
 It does.
 I told you.
 If you carried like 50 pounds, maybe 50 pounds is a good bit.
 Yeah.
 That's a good bit.
 But you came by a bag of dog food.
 No.
 I told you a thing in a hotel I stayed in.
 They had that.
 You call the front desk and they put whatever you needed into the robot and it comes to your
 door.
 Again, I don't know how it alerts you that it's at the door other than ramming itself into
 the door repeatedly.
 Boom.
 Yeah.
 Just cramming itself into the door.
 But I thought that was also, I mean, that might have been something to do with COVID, maybe.
 Yeah.
 If you watch all the dominoes, commercials, they're like testing autonomous vehicles.
 Yeah.
 Yeah.
 The void seems to look like it's going to catch it though every time.
 Yeah.
 It annoyed the noise from what I could.
 Yeah.
 Yes.
 Yes.
 Very good.
 Yeah.
 I don't know about these robots.
 But just, yeah, to me, that's another nothing smart robot.
 I'm smart in robot.
 I'm smart in any robot.
 To be clear, we've talked about the noise and California raisins.
 Hey, this is a robot.
 Throwback.
 Throwback.
 And rad.
 Hey.
 If it's radical, we cover it.
 And those things are very radical.
 Just knew with Joe, Joey and Sean, we got a Halloween coming up.
 So we got some horror stuff we're going to put out.
 Exactly.
 What about the, you should have hit the Jason one here waiting on that.
 I'm waiting.
 Okay.
 So I'll scare you.
 Good.
 Good.
 We're going to put out some more of the old standards that we've been doing back in the
 day, a little bit some of the male Karen stuff.
 So we got a lot on deck.
 We'll be releasing tomorrow a video that Joe was in about not all clients are great
 clients.
 And right.
 It's quite funny.
 Is that the, is that the do it cheaper guys at the one?
 Yeah.
 Yeah.
 Yeah.
 Or no, it was the, the bordering one, the ball, the part auto parts guys.
 Yeah.
 Yeah.
 That's a good, that's a good one too.
 And I will say that our highest engaging post tonight last six months was the video that
 we put out last week, which is whatever I think some marketing meeting looks like.
 That was a good one.
 Yes.
 That was a good one.
 Joey and Sean did that one.
 Yeah.
 That was great.
 Mine will probably be better.
 But no big deal.
 Of course.
 And we'll see time will tell.
 But it's obvious.
 Yep.
 I don't even know what that was.
 That was just beeping.
 Okay.
 It was like.
 Sure.
 It was like a pack man.
 Yeah.
 I don't know.
 B, B, B.
 Okay.
 Fair enough.
 Morse code.
 Yes.
 Um.
 Cool man.
 What I appreciate you all this year today.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 I'm Matt Ryan Offert on All the channels.
 We'll see you next time on The Radcast.
 To listen to full episodes or to contact us, visit us on the web at TheRadcast.com.
 Or follow our host at Ryan Offert on Instagram.
 Thanks for tuning in.