Pepsi Invests $550 Million in Celsius Energy Drink! - Weekly Marketing News 8.26.22

 Hey guys, what's up? Welcome to the latest edition of the rad cast.
 If you're listening to the latest rad cast news updates Friday, August 26th, 2022,
 Christine and Yossi. Here in the flesh. There you are. Okay, so that every time.
 Here you are. Here I am. My new intro lasted one way. Yeah, yeah, it's fine. It's fine.
 Back to the old signature. You'll stand by. You know, same. Hello.
 Hey guys. Hey y'all. Hey y'all. Good to say. Hey y'all. There you go. Hey y'all.
 You know, I have a country. I know that I have a little bit of a Southern. There's a time.
 I'm aware of it, but I'm not really a and I say y'all during colloquially or in regular talk,
 but I don't really say, hey y'all. Yeah. You know, I just it's more like, what are y'all up to?
 Yep. There we have it. I'm accentless. It's our weekly marketing and advertising news and y'all know
 what it is. I hope everyone is doing great out there whenever, however, wherever you are listening
 to the episode. Indeed. We appreciate you. It's been a good week as we wind down August. What? Huh?
 I know. Fall is almost here. Fall is in the air. Sort of. It's in the weather at least the light.
 Kind of a dreary day here. I know it's, uh, we were at my in-laws. Steven Sheila. Good, really good
 people to my favorite people in the world. It is happening my mother and father-in-law. Uh, Nicole's
 parents and, but to what you were just said, Sheila goes, I'm going to need Christmas list.
 You're like, it's just sweet. It's so funny, but she's thinking about other sweet,
 but it's like, I can't think about Christmas. That's such a grandma thing too. Like starting
 shopping in the end of summer. My grandmother would wrap everything in and forget gifts and we
 would get Christmas gifts in like March. Yeah. Oh, yeah. So I usually give her my list like the
 week four Christmas on the worst. She's a good gift buyer. That's good. She's actually really good.
 That is a skill being a good gift giver. So if you're not out there and you be checking your list,
 making it twice, strike that reverse. Yeah. Making a make a list, check it twice. Check it. Check it.
 I like my new bird. I like it too. Check your list and check it twice. Make it twice. I like making
 more than one list. You know, you got your a list. Make your list. Yeah, thank you.
 Rich friends, poor friends. Yeah. Go over and get in the a list. There you go. Come on.
 There you go. Oh, it's been a good week. Yeah. Radical. Busy is always, and then we're going to
 talk about some of the giveaways and recent releases. We'll get to that. And, you know, I try not,
 I try not. I know a lot of podcasts host and I listen to them and I sometimes roll my eyes and
 like sometimes, but I was going through my news articles and some of the old stuff because I
 go back and look at some notes and different things like that. And so I was reminded of a prognostication.
 I made on a certain application a little over a year ago. It was actually like, we're like
 closer to 18 months ago, but it's been winding down. And we're talking about clubhouse,
 which if you don't know, this is social audio. If you're listening, you may or may not even know
 about it by now because it's fizzled so bad. But it was all the rage and everybody wanted the
 radcast to get on to the clubhouse. And like, why aren't we talking about clubhouse?
 Well, this is what I said about a year ago. So this one, I think I was always, we're going to go
 back and play this in a year when clubhouse is fizzled because I had my doubts. We can play back
 the tape because I've had them since the beginning. And I do not think in its current form clubhouse
 is going to be a big deal in a year. Yeah. And so it's, well, it's just, I bring that up because
 it's been all about the metaverse and NFTs lately. Yes. And I'm not going to book it. I see the
 potential of NFTs and the metaverse in the future. Sure. We're just not there yet. And it's
 gotten everyone on this bandwagon and doing things that aren't really in the vein of what it's meant
 to be. Yeah. And so I, it's less about what I talked about with clubhouse, which I knew was
 never going to make it because it went against the entire grain of what's made podcasting. Right.
 And think about DVR. Like it's called play shifting. Like all this media has become available when
 you want to listen to it on demand when it's live. Right. Now sporting events is like the only
 last thing that's like concerts like, you know, with your passions, where you'll make a schedule
 to do it. Right. But just general business content or someone talking about whatever entertainment,
 you want to do it when while you're on the treadmill while I'm driving on my commute if you're
 or commuting anymore. Right. Like you want to do it on your time. Yeah. Not on a live time when
 the host decides to do it anyway. So it's not sustainable. And the metaverse is we're going to
 talk about the head of its time ahead of the way. You'd be paying attention. And no one here saying
 it's not going to be something. Right. But it's just not something the average marketing team needs
 to like be worried about. They need they can experiment a bit. But the head over heels like
 got to do it. All this stuff. I think the 1995 graphics aren't going to benefit you. Yeah. Here,
 I got an idea. Follow me here. Stranger things. You've got me in the metaverse with an NFT. Brilliant.
 Nailed it. You know, like, oh, so anyway, I was one through show notes and I had to do a little
 told you. Absolutely. I know. Proof yourself. Right. So again, I only say this to say you come to
 here for the news, the marketing, the trends, and a little prognostication every now and then. You
 know. There you go. And scroll finds in that every now. There it is. No, it's all good. I am excited.
 It's related. We had Howard Payne's on. We're talking he'll be on next week. Tuesday for the
 red cast and related to Howard Howard and I said it to collaborate. I'm coming in on a special
 year drum roll. Yes. Yes. How we pee throwing an event called Think Billions. Nick and I will
 actually be out there October 21st through the 23rd doing the red cast on the road at the event.
 This road cast. And you know what? Hey, pretty good. There's actually a technology name that I
 think is in there. Roadcaster roadcaster. Oh, yeah, you know, too bad trade marks. But anyway,
 we're going to be there. And look, I get invited or to different things a little time shows and
 stuff. And I don't go to many of them because it's just it feels like it's kind of like pump up
 a bit that doesn't lead to anywhere. And you don't there's so many people sometimes there's
 thousand people there. And you don't know if it's everybody that's like minded or in the same
 interest or driven. Yeah, if I want to meet 500 people to meet to that are worth their salt,
 if you will, not even worth their salt. But but on the same plane. We're both trying to do the same
 thing. Sure. Well, Howard's cutting to the chase call Think Billions. It's about thinking big.
 This is like, I'm just going to say, these are ballers. I mean, we're talking the minimum,
 like net, uh, freaking worth is like seven, eight, nine, 10 figures. Like, so, uh,
 think billions makes us billions. And so really exclusive event. Go to think billions dot
 club. If you're interested in your listening, I'll be there. Nick will be there. You can actually
 meet the elusive Nick. They're one of the master producers of the radcast. Uh, but it's it's
 going to be a killer of it. Uh, Howard's putting together like the who's who list of like big name
 entrepreneurs, uh, celebrities celebrity entrepreneurs, but it's going to be pretty exclusive event. It's
 at his castle in Palm Beach. Oh, of course it is. Palm desert. I always want to say Palm Beach
 living here on these coast. Makes sense. Makes sense. But the, uh, yeah. So go to think
 billions dot club sign up if you're interested. Um, I've got 20 invites to give away. So the first 20
 people that qualify need to get on there. Think billions dot club October 21st through the 23rd.
 It's going to be killer and excited to be a part of it. Coming up quick. It is coming up quick.
 Um, and look, this is where you, this is when you go to the other events,
 how it, how he's boiling it down to the people that you were going to those events to meet.
 He's bringing all of them here. Like you don't have to meet 300 people that you wanted to meet at
 the other events to get to the four that really, you know, maybe could invest in an idea you had
 or that you want to go and partnership together. This is the cream of the crop. And I'm excited about
 it. So yeah, we got some streaming news here. We do slowly, but surely streaming is surpassing
 linear TV viewership, which are we surprised? No. Uh, this has been coming like a freight training.
 Yeah. And it actually goes in line with what I was just talking about with clubhouse. Yeah.
 You watch the content when you want to watch it, when you want to watch it. And in, in
 saying amounts like in July, TV watchers in the US spent more time streaming than they did
 watching cable, they're watching broadcast. Um, you were spent 34.8% of their total TV time
 streaming. And they streamed an average of 190.9 billion minutes per week.
 Thank billions. There it is. Billion minutes. Billion minutes. And uh, so much TV.
 Yeah, so much TV. So much plus. God, I love TV. I love it so much. Plus this plus that plus a lot
 of minutes. And so this is why you're seeing ad content coming in. All this stuff is kind of
 like they're going to have ads. It's just changing the nature of how it gets watched. And maybe
 the formats of the ads, it's not the linear TV approach. But we're getting really close to that
 with the way the ad games kind of coming back to it. Which again, at the end of the day,
 if you knew what you'd have to pay for all this content, if you didn't have those ads,
 you wouldn't want to know. Right. So there's a reason Game of Thrones and the house of dragons
 that was just on have these multi multi million dollar and their great shows. You get to watch
 those for 14 bucks a month because of some type of ad content. You know, HBO pluses initially
 have ads in their things. There's an ad component built in their somewhere. I share you. So
 in all these other pluses. There's a lot of money involved. Yes. Lots of streaming. Think
 billions. Yeah. Think billions. We're going to keep coming back to that. Right tagline.
 That club. So yes, comes our friends at marketing brew marketing brew.com. I thought that was
 pretty interesting. I know we've got a little bit of a giveaway going on. We do. For those of you that
 are not following the rad cast on Instagram, get on it because we are giving away eight copies of
 the captain Kyle Creek's book, speech therapy, and they're all autographed. Yes. We're announcing
 winners August 29th. So hop on Instagram. Like the post. Tag three friends in the comments and
 wish you the best of luck. Yeah. We got them right here. We were reading them before we started
 recording. Yes. I just came up. I just came up with one to the speech therapy. 52 pick me
 ups to get you through many of life's what the fox. I just opened up one right here. Wake up with
 you woke up with a hangover. So lots of good tips. Hey, this is pretty good hydration.
 I haven't heard of this. I'm not going to give away. You got to get up to win the giveaway.
 I noticed we were up to like 100. I don't even know how many comments. It's getting up there.
 Yeah. So get on the train. And if you want a shortcut, shoot me a DM with something like
 funny. And I'll say good copy. Sugar steak. SCR STK. My man, the captain. Good guy. His episode
 came out this past week to give it a listen. It's blowing up. Yeah. Like 2000 listens in like
 three days. So get on there and take a listen. Kyle's awesome. So much good perspective. He's on
 his book tour right now. So he sold out like every place and like I don't know if he was sell out or
 just had the bookstores overflowing. Whatever it is. His appearances are like blowing up. And
 as we mentioned next week, Howard Payne's how we pee. Man, an entrepreneur's entrepreneur.
 Got a lot of guests. Yeah. Look, I'm going to go ahead and warn you right now.
 Some of the guests come on and we banter about and I it turns into I mean, I try to keep it most
 of our stuff. We get great feedback that it's very conversational. It's not hard interview like
 standard set of questions. But I just got to get how we pee going. And he went. And so like. Yeah.
 And I'm talking like sometimes I'll interject just to get a little break. But Howard was so enlightening
 and such a good storyteller like I'm just like go brother. Just go. And you know sit back and relax.
 You know, the first half is Howard like storytelling about his journey. I mean, it was like
 you know, the entrepreneurs, your rags, the riches, you know, and now he's throwing events.
 He's got an amazing story at a castle. Yes. And what a nice. I mean, like, let me tell you,
 we've been texting like we become brothers from another already. And like sent his,
 you're going to have to get on the old balance board out there, the plank machine gaming.
 I will. Yes. Listen, I'm ready. You got to get out of here. He's his fitness brand. He's got
 gamified plank. They put you put your smartphone and based on the balancing. I love a good plank.
 Yes. So go check that out. But check out Tuesday with Howard paintings and stay on lookout for
 everything for the think billions event. Speaking of thinking billions, I think I think
 billions every time I put my red cast. Look like a billion. But on today's show, I think I've got
 the OG first batch from them. And we still have a couple left. So cute. Have a good way for those as
 well. Yeah, have a good way for those. One thing at a time. There you go. Kyle Creek took two
 precedents, you know, with his episode launching. But we've got hats, everything because brand
 builds are official merchandise sponsor. And you can use radcast 20 anytime, get 20% off your
 entire order at brand of bills.com hoodie sweatshirt t-shirts custom orders. You can get custom
 anything your logo. But they've got some they've got a really great design team. They do streetwear,
 they do American flag stuff. They do. But the designs aren't just basic. They're they're trendy.
 They're hip. It's stuff that you want to order. Like they got like every state kind of like
 a customer. They're also made in the USA and their customer service is phenomenal. You will always
 talk to a person. They always email you back. That's right. 10 out of 10. Go to our website,
 the radcast.com. Click on sponsors. You click on that brand of bills link. It'll plug in
 radcast 24 you automatically. You'll get 20% off. And you'll thank us because their stuff is
 badass. And go check them out at brand of bills brand of bills dot com. We've got a few social
 media holidays. We do happy women's equality day. Yes. I don't even know that was today until I
 look this up. You know what's like I see these holidays. And I'm like. You take for granted like
 I mean, I'm not like one of these woke individuals. I'm not. But we know. But I am
 aware that you know as a white male like there's things that that I don't have to think about or
 like deal with on some level. Sure. I'm not blind that everyone has the same exact place and
 advantages the entire like forever and forever. Amen. Right. I'm not blind to that. So when I see
 things like this, I'm appreciative of like being reminded like, you know, it wasn't always that way.
 Right. And it's come a long way. But I even see like my my wife who has a great work
 environment and all that in the school system. But she says things that I pick up on the where
 she's not even making a complaint or anything like that. Right. But I see that there can be
 just differentiation on how things are handled. You know, and yeah. You know, so hats off
 women's equality day. Happy year. Yeah. August 27th or 26th. Excuse me. Today, right.
 Tomorrow is the 27th. Right. And I mean, you know, I have serious moment there. And so we
 got to quickly follow it with the National Dog Day. There's a there's a joke and there's somewhere,
 joking there's somewhere. But I'm happy to share the day with the National Dog Day. National Dog Day.
 Two less dogs out Nick. Did you? I had to go there, right? I wanted to do a park. Oh well.
 If you don't have a what's the name of that who let the dogs out team, something team that's
 saying that song. Oh yeah. There it is. That's what I wanted. That's going to you doing that.
 And I was talking about this right now. There's going to be the you're going to cut that out and
 just play that. Yeah. August 27th. Saturday tomorrow. Get out there. Get your scratch cards.
 International lottery day. Have you played the lottery? I bought scratch cards with the boys
 every day. And then I'll never have. Like when we're on road trips or doing something as a little
 another. Our kids are better. They're not like young like who used to be like playing the ass
 like screaming in the car. You know, smack around. But as one of I would buy like that'd be like
 because you stop at a million gas station. You're on like a seven hour trip or something like that.
 You're stopping to get gas. You're stopping to go to the bathroom. Whatever. So one of the things I
 would do typically to like kill a little bit of time and a little bit of intrigue. Yeah. That's
 like the one time I'd like buy. But I don't personally like I've given him his gifts for birthday.
 I think that's kind of fun. Like someone that you weren't necessarily going to get a gift for.
 Give him like four five or 20 bucks. That you never know. That's not about you know. If they weren't
 expecting it anyway. Like every once in a like a gift party. Yeah. You just stick it in a car.
 In a car or something. You know, I always thought it was a little different. But I don't play
 the lottery. You know, it always it always fascinates me. The people that go buy it when it gets up
 to like 800 nougat. I'm like it wasn't enough at a hundred million. Right. You know, like
 I mean, everyone's buying these cars and I'm like, why? Because 200 million want enough. That's
 what I'm like, I have no concept of money. I have no concept of money at all. Like you could
 offer me a hundred thousand dollars or a million. I would be like, either way, like my life is changed.
 You can't win if you don't play. Well, you know what? I'm playing. It's just a different game.
 There it is. But that's a new tagline. You know, but I'm not a lottery guy. I like the scratch
 cars better than the lottery numbers. I can keep up with that. Right. Like, you know,
 and I know someone wins and all that. I don't, I don't even hold a grudge. I just think it's
 funny. The, the people that never buy them. Take it so seriously. Never. It's the last person
 that you would think they would ever buy a lottery ticket. Unless it gets over like 500 million.
 Suddenly they buy it. Like it's like, I'm like, really? Like the net, the net, 75 million. What
 enough for you? If you're going to play it five hundred million. Anyway, point making point
 taken or not in us. Got it. Made taken. There it is. Well, I'm celebrating tomorrow or Sunday,
 rather August 28th, which is national red wine day. Yes. I love red wine. I don't know if I'll
 have any on Sunday, but maybe I might have to celebrate. I'm going to have red wine all weekend.
 Let's be honest. Yes. Also national bow tie day. Yeah. Nick, do you wear bow ties?
 I love bow ties. I was going to say you, you seem like a bow tie guy. I could never in a
 million years see you in a bow tie. No, not a bow tie guy. I don't, I mean, I get the force
 me into a suit like a wedding or something. But I can't pull the bow tie off. Just not my thing.
 More of a black tie, black suit guy. There you go. White shirt. It's boring.
 August 30th, Monday. National toasted marshmallow day. Is that Tuesday? Man, we are really off on our
 days. I'm awful in my days. National toasted marshmallow day. Really specific here. Yeah.
 Not just marshmallow day. No, toasted. End of summer. No, it's more today. No, no, no, just
 just a marshmallow. Just singular ingredient. I'm going to graham cracker for you on Tuesday. Just
 toasted. And you get Frankenstein that thing. Yeah. Frankenstein day. Mary Shelley's birthday.
 Yes. That's one of my favorite things. Frankenstein's monster. Like when clients start mixing things
 together ideas. Yeah. That's not going to make it Frankenstein's monster. Signature phrase.
 It catchphrase. And then Wednesday, the 31st is National Trailmix day, followed by national
 matchmaker day. Oh, matchmaker. So like match.com. I think so. Tinder. Yeah. Okay. Christian mingle.
 Kona met on match.com. Did you? Yeah. I was living in New York moving back and shopping in
 Greenville. When's the quality day ladies and gentlemen? She was shopping in New York. What
 do you say? She was shopping for me? No, look, I am I am very pro online dating. This is not about
 the man shopping with the woman. She was shopping. We were shopping for one another. It was the
 word choice of shopping for another. You said in your shop window shopping. What are you? Well,
 it's isn't. I mean, like, you know, you're going to go. It becomes much serious than that once
 relationship. Oh, yeah. I don't take no judgment. No judgment. That's what's going on. Yes.
 But I just find it funny that like I call a spade a spade. You know,
 matchmaid in heaven. That's what you're doing now. You're out there shopping. Or not, I don't know.
 I remain elusive. Yes, you remain elusive. That means you can DM her, folks. You never know.
 Speaking of the DMs, you never know what will happen. Don't call it shopping.
 So we got some social media news. Yes. It was coming. It was coming. Instagram is testing a copy
 of B-Real, which we've talked about recently. It's called IG Candid Challenges. Instagram told
 in gadget that it was working on an internal prototype of the feature, but declined to provide
 additional details. So it's coming. We just don't know when. I mean, Facebook just copies
 everybody's stuff. I know. Or meta, excuse me, meta, slash Instagram, whatever. Sorry. Look,
 it is easily kind of copied. I think the one thing that it doesn't have going for it is
 the simplest, like, I think part of B-Real is the simplicity of the one thing and no other
 like things like there's not a big giant behind it. You're getting in it all the time and all,
 you know, like, so I think there's some of that's part of it that Instagram is never going to be able
 to replicate. Is there a wave? I mean, like, why would you not copy write this so that the technology,
 I mean, they have some, but I'm just look, meta slash, I mean, I guess he owned the world,
 and then he knows what to do. He knows how to hire people that tell him how to set this up so that
 they don't infringe upon whatever rights they may or may not have. This is true. So I'm sure they're
 doing that, and I guess they felt like they could just copy it, set it by, and sometimes they
 buy this, you know, yeah, but I don't know. I haven't gotten in to B-Real. Do you know me either?
 It just, it might be wonderful. It may be the greatest thing ever. It's just, it's on the
 service isn't great enough for me to have one more thing. I'm also not on social media to be real,
 like it is calculated and formulated, you know. Oh my god. I don't really want people to see my laundry.
 You're the thing I've ever said. No, I want my life to look perfect on social media. That's the
 point. Yes. All right. Instagram faces more backlash as it continues to chase TikTok, CEO,
 Adam Mozeri. I'm saying the right thing. Admitted that it's now also gone too far in pushing
 video in the app, which has turned away even more users. Look, I had a whole diatribe about that
 two weeks ago. So if you work, we're gonna have some highlight clips from that soon. So my point of
 view is great that you're embracing the video trend that it's democratized and it's not all fancy
 and it's fun, but just be you. Be your own thing. Be real. Make Instagram Instagram again.
 There it is. Thanks for no chance. Famous said that. You know, get them on the podcast. Yeah.
 The Kardashians, but yeah. So they're getting more fat. It's gonna be, I don't know where all this
 is gonna net out though, because they've kind of gone down. Is that genie? I don't need a genie's going
 back in the bottle. No, I agree. But if nothing else, maybe they'll leave the feet alone. Maybe
 to push it to stories like I told them to. We can play this clip in a year. I don't know. Yeah,
 I just think they should have. That's not, that's less about me trying to be right and more like
 what makes sense to me. No, I agree with you. Same page. I want the pictures. I still like the pictures.
 I like the pictures of my feet and my friends. Yeah. There's something like, I don't know. I
 kind of appreciate a good photo. Right. You know, like I like video too, but you know what I'm saying?
 I like a good photo. Yeah, it's like a moment in time. Something special about it. Yeah, exactly.
 I appreciate the framing and the aspect of like, you know, a unit whether it's smart phone or
 a nice one. Yeah. Yeah. Our night camera. Yeah. So anyway. Totally.
 Trends. You can play it. You can play it. Why not? I remember what button it is.
 Trends in the metaverse. Oh, it sounded good that time. Yeah. Exciting.
 Nice, soft, entertaining. This is fun because we've been talking about going hybrid at the agency
 and the metaverse is replacing the office. Meet the gamified workforce of the future.
 For over 20 years, people have collaborated in games like The Sims and Second Life and most
 recently Fortnite and Roblox, Minecraft, Pokemon Go and more. These are more than just games. They
 are shared virtual play spaces designed to meet up, build worlds, battle on, buy virtual goods,
 dance off and jam out. Balancing needs and interest has taken on a new meaning in a world where 73
 percent of teams will have more remote workers by 2028. What are your thoughts?
 I think that technology will play a role in a hybrid workforce. Yeah.
 It already is. Yeah. It's called Zoom and other things. And I do think it can be improved.
 Whether or not we need to be in an AR VR environment, a metaverse, so to speak, to enable better
 collaboration and whether or not work needs to be gamified. Yeah. It's probably a no for me dog,
 but I do think the reality is, and we're embracing this at Radical,
 hybrid work is the future is the now. Yeah. Like there's no reason that for certain
 work and certain jobs and certain things that you do that you must be seated in the same seat
 in an office with your clicking away at a certain point. I'm modern enough to see that
 and do that. I think in our world we need collaboration at times. We have client meetings,
 we have to shoot, we have to do content, we're doing things. So there's just the nature of what we
 do is going to require us to be together or physically somewhere besides our home office anyway.
 But when we're doing things that bring it all together that really don't matter where the work
 gets done, I think hybrid's the way of the game. You got to get people flexibility.
 And I do believe that technology can help facilitate process procedure.
 Productivity. There's solutions to this that are going to come out of this software.
 It's stuff like this. Whether or not has to be gamified on meta.
 Yeah, that to me just feels like it's we're really encroaching that work-life balance idea.
 Yeah. Just make work seem fine and you don't feel like you're working.
 Yeah. It's still work. Let's make people get to what they need to.
 You should done. Just get you should.
 Yeah. I don't, you know, my big headed avatar, you know, like mountain round, like getting on,
 I'm gonna get all my soapbox in the metaverse and you know, really lay the wood.
 There you go. Is that a phrase?
 Hey, we got a work harder here. I mean, you're really going to take me serious. I'm in the metaverse.
 There's my big head like the Kim Kardashian. Yeah. I want to work these days.
 Yeah. So this is interesting. This comes from fast company. I really like in respect.
 The metaverse is as dead as Zuckerberg's cartoon eyes.
 Last week, Meta showed you had another cringe worthy product of its 10.2 billion investment
 in the metaverse. A demonetic VR porcelain doll of Zuckerberg that looked worse than a second
 life avatar from 2003. The worst part is not how bad it looks, but the fact that it's
 a symbol of how badly meta is managing expectations for the metaverse. Look, I've talked about this
 earlier. I agree. It's like, this stuff's coming eventually. It's getting there. I've watched
 enough for like real stuff on 60 minutes and like other plays where I'm like, oh, shit, that
 makes sense to me. That's some of these applications. But like the military. Yeah. But like,
 but bad versions of gaming, looking people, scary, you know, horrible. I think Nick made a good
 point. I think he's going to stick to what game we're talking about. Minecraft Minecraft.
 I'll be the Minecraft building you little building things. Your castle.
 Now, it looks a little funky sometimes too, but it's not as scary as Zux, you know.
 It is, but it's the article spot on. It's like they've changed their name, which is fine. Yeah.
 And they're pointed towards this future and they want to be a leader in space and they want to
 get ahead of it. But like 10.2 billion dollars in something that looks that. Yeah. I don't get bad.
 I don't get that. I guess there's smarter than me allegedly. I had one thought about it.
 Read my lips. No. There it is. Has to make an appearance. Take a shot every time we hit that button.
 Yes. And now we have some NFT news after pay of that app or that process releases a designer NFT
 with exclusive merchandise for New York Fashion Week. The designer NFTs cost $100 through a unique
 web page and all proceeds will be donated to the nonprofit free arts NYC. Customers can pay
 and for interest free installments after pays NFT release comes with a lower barrier to entry
 than many NFTs. The designer collection is purchasable with US dollars instead of cryptocurrency,
 like Bitcoin or Apecoin. And the price is relatively small compared to the high cost of rare NFTs
 like crypto punks. I'm tired of NFTs. Yeah. I'm over it. I really like enjoying New York Fashion Week.
 You know, I lived in New York for six years and like it's fun. It's a cool time. There's a lot of
 stuff that happens around it, culturally and everything else. And this is just like yon. Like by
 that, you know, listening to you drone on about like how many technologies can we put into this?
 Right. You know, eight coin Bitcoin crypto purse NFT crypto punks. You know, I know that I'm not
 the target for this. Right. Like on some level. But who is right? That's my question.
 A very small sub segment that and so this is PR. Yeah. It's what it still is. It's like,
 good God. I don't know. It's it's news. I guess in a fatigue. In a fatigue.
 Not bad, Nicholas. Not bad. Pretty good. Pretty good, Nick. Well, yeah, I think we might coin that
 and we'll make sure you get a bit coin that phrase. In if fatigued. In if teed. Whatever,
 in if teed out of it. Yeah. In if teed. I'd be good. I'd be good. I'd be good. I'm
 I write a blog entitled that. I'll make sure I give you the caption. Do you have a blog? What?
 Sure. Call the radcast. Local blog. Video blog. Yes. In if fatigued,
 in if teed. Whatever it is. I I'm in if teed. The readers sets consumers on hunt for triangles
 and ode to the ship's shape. Chip shape. That's a say that really three times fast. Chip shape.
 The Frito low brand tap snapchat for custom lens that converts real world triangles into
 Doritos along with generating a code to unlock prizes on TikTok. The snack
 marketer is issuing weekly challenges that task users with finding and filming iconic triangle
 shape locations scattered throughout the US. It's fun. I love this. I do too. Now this is this I can
 get behind. It's kind of creative kind of interesting and just not around just a gimmick. You know,
 it's like the shape of the brand of the chip, which we all know and love and make me want some
 Doritos right now. I always want Doritos. These pretzels are making me thirsty. These Doritos,
 this article is making me hungry. Yeah, this is fun. Yeah, this is cool. I like to see how it plays
 out like some of the videos. People get pretty creative. Yeah, you know, I scroll through the article.
 Very cool. I think we should find some triangle shapes and hey, we do the red cast logo. Exactly. Look
 there. There's a Dorito genius. We're going to be that pretty episode. We're going to have to edit
 that. It's going to be a Dorito. That's fun. I was like, I was you said it before me. I was like,
 yes, right there. I talk fast. No, it's good. Doritos. Fun. We'll see. I want to see some of the
 videos and including my own, which we need to submit on Snapchat. There we go. And TikTok. Indeed.
 Next we have Shopify ads collaboration tool to connect with brands to connect brands with
 content creators. I love this. I think this is great. Shopify this week launched a new shoppable
 content feature called Shopify Collabs, which aims to connect creators with the platform's millions
 of merchants. The new feature allows other efforts by Shopify to distinguish itself in the
 shopable content space as platforms like TikTok grow and comes and comes as the company faces a
 slow down in the number of new merchandise being added. Fun. I like it. Shopify is always a little
 bit ahead of the game. We push a lot of clients doing e-commerce, especially if they don't have
 millions of millions of skews. And I think they stay on the front lines of trends. And I think this
 is a great way to bring collaborations together. To benefit multiple parties. Yeah. So I like this
 lot. Finally, today, what Pepsi Co's $550 million Celsius deal means for the energy
 drink brand. Well, here's what it means. It means maybe Pepsi. And you knew I'm talking to needs to
 come on the show. And Celsius needs to be the official drink energy drink of the Radcast. That's
 what it means. Carolina's. Yes. The drink of the Carolina's. And the latest mood to diversify
 its beverage portfolio. Pepsi invested $550 million into Celsius holdings. The maker of the
 eponymous. Nice job. Energy drink.
 You think I'm going to get that one? He's got this. Yeah. Okay. Good. Great. Nailed it. Yes.
 Yes. Look. Do you like Celsius? No. But let me rephrase that. Because, you know,
 they might become a sponsor. I'm kidding. I wouldn't just bend over for any sponsor now. No.
 I have had like one Celsius. Okay. I haven't given the full flavor profile. I just have my choices.
 I'll try some of the new flavors of the ones I already drank. Yeah. Yeah.
 Celsius. I probably haven't given a fair enough handshake. Totally. I've had like one. I was
 just like, eh, and it was just one flavor. Right. Probably not a fair judgment. So I'll be
 fair with Celsius. What are you? I've only had like a couple of them. And I think they're fine.
 But I'm not. When it comes to caffeine, I really do not discriminate. Nick Celsius. Yeah, you
 know. Never tried it. Yeah. Are you as energy drinker? I have the occasional Red Bull.
 There you go. The original. Yeah. Wings. That's right. As long as you do like get wings in here.
 So, but look, look, all these big guys, they need a, they need the energy drink. They're
 portfolio. It's part of the, it's true. You know, because I, I'll say this, I'm an energy drink guy.
 And it curtailed the soda. Like I was, I always drank Diet Coke or Coke Zero or whatever.
 The energy drinks curtailed that. Like, so I, they need to have this in their portfolio to
 support people like me. Right. Now, I used to be a big monster energy drinker. I would collect
 the little tabs and wear them as a necklace. Oh my god. I was that one. Is that like an emo thing?
 Oh, yes. Oh, yes. Oh, yeah. Oh, no. Women's equality day, ladies and gentlemen.
 Yes, they are. And I think that's all we've got time for. Type 40 minutes.
 You found a word from the team here. Word of wisdom. Words of guidance for our loyal
 rad cast listeners. Drive fast and take chances. Hey, think big and think billions. Think billions.
 dot club. Go check it out. Hope you'll join. Nick and I in October. And with that,
 Christina, Nick Weaver. I'm Ryan offer. You never find us on all the platforms. We'll see you
 next time on the rad cast. To listen to full episodes or to contact us, visit us on the web
 at the radcast.com or follow our host at Ryan offered on Instagram. Thanks for tuning in.