The Week of December 1, 2023 Marketing and Business News: Apple Music Replay is Here, and it’s Still No Spotify Wrapped

 Hey guys, what's up? Welcome to the latest edition of the Radcast Friday December 1st, 2023, your first Radcast of December.
 Oh, Chris Hansen, we made a impromptu Santa Claus reference there.
 They're sitting with the Christmas tree in the background.
 I know. That's very nice here at the Orlando abode.
 Not I am in. Yeah, know me on the VK lounge today.
 I mean, Orlando, whatever we'll call that the you'll have to come down and come up with a nickname.
 I know I need to get down to the Orlando health, the Disney fake aid, fake aid, not the magic happens, baby.
 Yes. How far are we from Disney from there? Like how far how long would it take you to get in line in Disney world?
 Like 25 30 minutes, 30 minutes from fun. It's all the fun you get in the most magical place on earth.
 Yes, for Mickey in my CKY. Yes, it's your weekly marketing and business news of the week and just anything else we want to talk about.
 How is Thanksgiving?
 Thanksgiving is lovely. Had a great family time, great food. How about you?
 Good. I know over eight, you know, the normal thing, lots of turkey and dressing and then my dad made vegetable soup.
 On Friday, there's a little change of pace. It was pretty good. Yeah. Yep. So it was good.
 Just driving luckily all our families remotely in the South Carolina area here. All good.
 Thankful for all of those things. No, no family fist fights.
 And that's there's a high likelihood of some drama at any family event. I think that applies to any family.
 We were fortunate as well. No drama this year.
 The triple F family. Everyone was a happy. It was all happy drunks. No, no angry.
 Yes. On a lighter note on our news of the week. This is the time of year when you see all of the music replay lists.
 Spotify comes out with their list called Spotify wrapped. Apple is getting in the game with what they and I use Apple music. It's called replay.
 And I've got some beef with with what's going down here. I've always liked Spotify. It seemed always get my playlists right.
 That's even if I feel like they've stretched it a bit like into songs. I don't think I played that much. It's stuff that I would listen to.
 And sure they do it in a social way. It's fun. You can share it. It's all the same. So Apple's in there. And let me just tell you, I listen to Apple more.
 We're an Apple family. We got all the subscriptions. And so we all listen to Apple music.
 Let me tell you, you talk about stretching. There are so many songs on there that I have never listened to.
 I'm like, it's the replay. And I'm like, who is this person? I'm like, I've started to question my own sanity. I'm like, I don't know.
 Is it even at least a similar or catchy? I mean, it was, you know, Miley Cyrus was like the first song.
 And I'm like, and I got the beef with Miley. I like some of her stuff. I like a little wrecking ball.
 Sure it's catchy. But yeah, it was the Miley Cyrus song intentionally like all year.
 I'm like, you're not searching out Miley Cyrus when you open iTunes. You're not like, you know what, boys?
 No, and I know she's had some hits this year, some rebound hits or whatever you want to call them.
 But like it started with that. And then it went to a couple other songs. And it was like,
 all it was truly like the top 40s playlist of the year. And I'm like, and that's just not, I'm
 I listen to more country than anything. And it took 12 songs to get to a country song.
 And I'm really sitting like, did they get this wrong? What is going on?
 Someone messed up on the algorithm. Yeah, you're absolutely wrong. And there was an article from tech crunch.
 And yeah, they were bashing apples for a into this as well. So if you're listening out there,
 you probably have experienced the Spotify wrapped. You probably, if you've done that, Chris,
 if you've seen that where you get like your top list, they give you like the shareable thing,
 the email. You'll start seeing stories with everybody like every other story. If like your
 friends are like big music junkies, we'll be like, they're wrapped. Yeah, like summation, whatever.
 And I've got a little trivia for you today, Chris. And for those out there, if you're listening,
 you play along the most streamed artist of 2023 on Spotify, I'm going to give you a,
 just feel we don't have to much dead air. I'll give you a three seconds.
 What's your most streamed artist? What's your guess, Chris? Oh, you're a ding. Yes.
 Can we talk about her every other week? I figure she's got to be.
 It's the Taylor Swift show and the Taylor Swift world. We just live in it. Oh, you
 Swifties out there. Just downloading your hearts out. I'll listen. Look, Taylor Swift would probably
 be in my playlist this year, at least on some level, because I did like her new album and I did
 there were a couple of jams on there. I like some T Swift, a couple of her songs. I don't really
 love all the Swifties. I kind of want to punch the Swifties in the face. Not other girls,
 just their guys. But unless you lived in a box, you knew Taylor Swift had a massive tour.
 Yeah. But I like Taylor Swift. I just don't like her fans. Is that possible? You end up
 okay? I agree with you. Yeah. So if you're a fan, like I'm a fan, I listen to her. I'm more
 like a respect, like good artist, right turn stuff, a lot of respect for the hustle. And she's
 like one of the most popular people in the planet. Total respect. Fan, like crazy hood,
 it just gets to me. But I would honestly say that applies to any super famous person in their
 fan base. When you start passing out and sobbing, crying, it's a little.
 Like, I got to in front of all, like, overwhelmed. I thought a lot of famous people. And I don't
 know. I just don't have that gene where I'm like, I really don't give a shit. Like, I'm excited
 to talk to you. There's some of my heroes behind me on the board that I've had on the show. And
 oh, but it's like, you're just a human. We all bleed the same blood. Exactly.
 Because more zeros in your bank account, but that just doesn't really mean much to me.
 As far as I'm me falling down over you. But to each the room. And you know who you are
 you're listening out there. There's people either getting offended by this. They're listening
 or that are going, oh, God, yeah, I know what you're saying, Ryan. Yeah.
 I had some tells me it's more of the latter. And it's another lighter news. I thought this is
 funny. I'm a big college football guy. Winner Clemson. And go Clemson Tigers. Be our rival,
 South Carolina, a list game ever. God, I was so boring. But we won. It's all the matter.
 I really feel it was. I was there showing my dad came over for the game. And I'm like, no one
 in America is watching this game unless you are a South Carolina Clemson fan because you're watching
 it for three minutes going, this is the worst offense display. It was offensive. That's all like
 bad. The offense was there of both by both teams. And the only thing that saved us was
 Clemson defense was just better. And anyway, go Tigers, but related to that and a little more
 fun news for those of you out there. Pop Tarts is going to have their own bowl game this year.
 And they're coming out with an edible mascot for their inaugural bowl game. A mascot walks
 by and you take a bite of that thing. Pop Tarts is introducing an edible mascot for the first time
 ever. Pop Tarts Bowl, a postseason college football game set for December 28 in Orlando.
 You can go there and take a bite, Chris. The unique mascot will engage with the crowd
 during the game. After the final whistle, transformed into a snack for the winning team. It's
 going to have a rapper on that he pulls off. He's been walking around all day sweating his ass off
 and you're going to take a bite out of his pop tart. This initiative is part of the brand's
 efforts to connect with the college football audience and aligns with his new creative direction
 to introduce in July. Yeah. All right. So you could eat that guy.
 Yeah, interesting. It's good brand play. I think it sounds a little gross at first,
 but I'm going to play it out. And I just thought I'd like college football. I'll probably,
 I will say this, it makes me want to tune into this game. If long as we get to see that,
 is that mascot get eaten, it should be at like half time or something.
 Are they hosting like a whole new ball game specifically? Yeah. They're usually they're
 taking over a sponsor's taking over an existing one. They don't add to me new ones. It's usually
 one that had a sponsor's net the cheese its bowl or something about a guess. If you don't see
 a cheese its bowl this year, probably this ball that took over the name sponsorship. And this
 is a popular marketing play for some of the medium to larger brands. Because and let me tell you,
 it's not because the game's going to be very good. Because let's be honest, this is going to be
 like Rutgers versus like central Florida. Sorry if you're a record or central Florida fan. But
 my alum not my alma mater, but no fan seeking. Yes, it's all about the TV dollars and the TV
 exposure. Because think about how much pop torts or any of these brands spend on a 30-second commercial,
 right? Tens of hundreds of thousands of dollars depending on the network, tuning on the time,
 Super Bowl adds $5 million. So even like a news time, 30-second spots, 100 grand sometimes,
 more than that if it's a network TV. So they do these bowl sponsorships because they got we're
 talking about it right now. We're validating it from marketing perspective. The ESPN's the world,
 all the sports networks that pop torts will get mentioned. I don't know how many million times
 because of the name sponsorship. And then the game is on TV for three hours with the pop
 torts bowl on the screen for three hours. So again, back to the comparison of what you pay for a 30-second
 commercial on television, much less a three-hour bowl game that has your name plastered everywhere.
 So that's why they do this. Big time reaching frequency and usually a pretty
 into an audience because of the popularity of bowl games in general. Especially on the TV,
 how they made people go, you'll go and you'll be like, there's only like a hundred people there.
 It's because it's all TV now. They might as well play an empty stadium for some of these.
 But then you wouldn't be able to eat the pop torts. There's another reason to actually go to the game.
 You might get to take a bite out of that pop torts.
 I hope they're handing them out. Would you take a bite of that guy, if he walked by,
 if he walked by and he like ripped that braper off, would you take a bite?
 It's a hard pass for me. I'm not going to lie. Even if it's brown sugar and cinnamon,
 I'd have a hard time not taking a bite. Maybe break off a piece, but I wouldn't put my face.
 Yeah, you'd be like breaking off the corner. Yeah, rip a little piece off the corner of the bread.
 I don't need to hold. Just for the experience, for the photo op.
 But in other lighter news, what are my icon favorites? Dolly Parton. Did you see this?
 Dolly Parton, Dazzles. I did. In Dallas, Cowboys, cheerleader uniform at the Thanksgiving
 halftime show comes with us from our friends at billboard.com. Dolly Parton surprised the crowd
 of the at the NFL halftime show during the Dallas Cowboys Washington commanders game on Thanksgiving,
 wearing a sparkling cowboys inspired cheerleaders outfit. The 77 year old country superstar
 performed high energy medley of hits from her new album and queen songs.
 I tell you what, 77 man, rock that cheerleader. I'd stop sort of saying like I was all she
 just tracked it, but good God. 77 and being just able to even rock that thing. Pretty incredible.
 She looked great. I was seeing a lot of people getting triggered by it. You're too old,
 like dude, this lady's a actual good person who's had a very long successful career.
 Give her a break. You can still go rock at stage at 77. Yeah, hats off to you. I would
 she was flipping them the the silent little finger like she gives a shit. Yeah, dude. And the
 reality is stories amazing. Yeah. And still rocking it. Anybody hating on that is just wishes
 that 77 that they could do the halftime. So for Thanksgiving game and be rocking some outfit
 that they actually can pull off. So yeah, hats off to old Dolly. Instagram is testing a feature
 for users to filter spam followers. Instagram is testing a new feature to filter out spam
 followers, which should be available to all users soon. I always love these articles. They're
 so specific soon. It's available soon. This feature will identify potential spam accounts and
 require your approval before they can follow you. Helping to clean up your follower list and
 improve engagement, the effectiveness of this spam detection remains uncertain, probably because
 they haven't launched yet. But it aims to address issues like cluttered follower lists,
 reducing engagement and damage to your accounts credibility caused by fake followers. So there you
 have. I'm all for getting rid of some spam accounts because nobody cleans up my
 comment section more than these fuckers that are just going when I'm in a time of need. I like to go
 for Molly dot ring walled or whatever. They're trying to promote these other accounts. This
 person helps me so much with my financial. Go follow. It's okay. Sounds legit. Yeah. I was
 really down the dumps. I was contemplating things that I've never thought were possible. But then
 Rick dot Haskell came along and saved my day. I'm like, come on, man, get on my feet. It's, yeah.
 I guess the easiest solution is this is I sent it to private and you can alter who follows you,
 but yeah, maybe, but I'm right there with you. We'll see how effective it is once I launch it.
 I'm all for it. We'll see. Surely there's going to be people already working trying to work
 around. I'm going to believe that. Yep. And if you want to learn from me directly, join my newsletter
 ryanoffer.com backslash newsletter. Sign up. I give daily advice on marketing, personal
 propraining, podcasting life. Give that a shout. Join that. It's free. It's daily just like this show
 give away our best advice. So this comes to us from USA today.com cable TV.com is hiring a chief
 of cheer. Yeah. All right. And you know what? They're going to pay you $2,500 to watch 25 holiday
 moves in 25 days. That does it sound very hard. One holiday movie a day for 25 days. I know. I read
 that and I was like, like, easy. Yeah. So what you can cheer is offering $2,500 and one year
 streaming service memberships applicants must be 18 or older and Smith or info by December first.
 That's today people. Get them in. The job includes rating movies and streaming services.
 Although they're only going to hire one. I thought this was like a contest for multiple.
 A single one. That's what I thought anyone could do. Oh, give me a break. Okay. This is more
 like a contest. It's called a contest and more than you're hiring someone. There's a bullshit.
 So this one chief of cheer gets $100 a day for 25 days. So they're going to only hire one.
 That's unfortunate. I was hoping I was going to apply for that shit, Chris. I'll do one. We'll
 move you day. They pick the winner. They say that you apply with a reason why you're the best fit
 as I read the small print here. I was getting excited. I thought it was going to be like
 multiple chiefs of cheer. There's only one. It could be the chiefs of cheer or something,
 the chiefs of cheer. I think we should apply as a team. Do we need a duel? We'll split the money.
 Putting it all on one person just mean what if they fail? They don't watch 25 movies. I know.
 I might need a junior chief of cheer to assist Cameron. I need to do on board with this.
 I need a junior chief of cheer to assist with my movie watching. And today's had not off.
 I might get bored or something. And I need to be able to probably have a quiz like what
 what happened to make sure that you actually did the job split that 25 hundred with her. How much
 PTO do I get with this chief of cheer? I need some time off, baby. 25 days in a row of work.
 All work in no play. And now we're a day. What?
 This is more than most people work. Not most. Let's say some people. Not most.
 Fortunately. Yeah. Oh God. I have to watch a movie every day. And if you're watching a
 there's people doing this not getting paid this time. They might as well throw it in.
 Unless they're really bad Christmas movies. Maybe it's like all.
 Yeah. Like the worst. Like these movies that you don't even want to watch. Like the worst.
 Like the Bobo like Scrooge movie or something from like you don't have the name actors. It's like
 D list actors in everything. Yeah. I like the Hallmark channel.
 Hallmark. The Hallmark channel. Oh God. I definitely would. I would be the I need the chief of
 beer. That was going to be the chief of cheer to do that. Yeah. I think combined some
 jobs here. Yeah. We need Budweiser to be a sponsor to step in. If you're going to watch all
 this shit. But anyway. Yeah. We did have some winners and losers of Black Friday last year.
 Did you do any shopping? Did you go Black Friday shopping? I ordered some stuff online.
 That doesn't count. If you didn't get in a line and have someone yell at you for jumping
 the line or something. Does that even exist anymore? Yeah. No. I drove down to the boat on Friday.
 And there's no traffic. Really? Yeah. I didn't see any traffic. I think I think people are
 you can get it all online now. Unless you're one of those people that like
 likes that experience, I think. Yeah. Camping out. Whatever. What? Getting a root canal?
 I love that experience. I think I'd rather do that than be in line at 4 a.m. at Best Buy.
 It said Black Friday, 2023 Saul record online spending. No kidding. 9.8 billion with
 mobile shopping expected to surpass desktop for the first time. That's hard to believe.
 I don't know if that already happened. However, analysts like TD Cohen lowered holiday season
 forecast due to consumer caution from inflation. Retailers started promoting deals early
 in mobile shopping reached an all time high. Despite the increased online sales, they revised
 the spin forecast to a 2.2 to 3% increase. Dark also mentions the rise of mobile shopping,
 the impact of inflation on fulfillment options and expectations for cyber week spending.
 Super Saturday with the next shopping days anticipated to be significant for retailers.
 It just goes and talks about the decline of early morning
 door buster deals in recent Black Friday. I didn't see any door buster deals actually.
 Moving on, fake out of home ads are becoming a hurdle for the out of home history out of home
 industry. Fake billboards are gaining popularity as a social media attention grabbing strategy,
 experts warned of brand trust risk associated with this trends brands are posting out of home ads
 on platforms like Instagram and TikTok. Some of these billboards don't actually exist in the
 physical world. So you're posting a picture of an outdoor board, I guess, that doesn't exist.
 May have done that before. I know we've done that for baking. We did a picture of a billboard like
 your mom wants dummies from others day. Yeah. Is it really people really think that that's a
 board or that is it really reducing trust? I don't know. That might mean everybody at all thought,
 oh, where's that billboards? Yeah. Oh, I'm just passing it by. I think they get to get deployed.
 And I thought this is more like brands were actually like playing around with like spoofs
 on outdoor boards like spoofing something. Yeah. I have seen that. And that's one of the funny
 thing is if someone is spoofing someone or make a fun of them. It used to be they used to do this
 and I think they cracked out on it. Like when Clemson and South Carolina would play each other,
 they would actually put up billboards in each other's towns like talk shit. They wouldn't do that
 anymore. Like it'd be like something derogatory about their coach. Yeah, of course.
 The psychological psychological warfare on in the media playing up on college football. The
 Walmart's shoppable romcom bridges holiday content commerce Walmart is launching a shoppable
 holiday content series titled ad to heart. Get it. Add to heart. Add to cart.
 Inspired by romantic companies. The 23-part series running on TikTok, Roku, YouTube,
 and Walmart social channels follows the story of Jessica, a New York designer, and Harvey,
 an old flame. The unique aspect is that viewers can purchase items seen on screen,
 including furniture and outfits with orders fulfilled by Walmart. The series aims to bridge content
 and commerce, leveraging TikTok's shoppable video format and Roku's okay-to-text feature,
 campaign, part of Walmart's efforts to adapt to the digital area targets. A broad audience,
 while particularly appealing to Gen Z and millennials, of course. Add to heart episodes,
 we'll start airing on December 2nd as tomorrow with a live premiere that happened this week,
 featuring real-life couples who met at Walmart stores. Oh, how sweet. You know.
 What a love story. Yeah, there's some Walmart's here to be an interesting place to pick up people,
 but I digress. It gets a little out of that Walmart you and I were in in green build together.
 Yeah, it's any potential girlfriends there. It was brimming with the dental. The,
 you know, only if they had a dentist. The bills and anyway, it's just play. Actually,
 if it's successful, it's all about how good the entertainment is, but I do think you're going
 to see more and more of this braided type content where you can buy stuff within the entertainment
 that's happening. It's not a direct sale. And so if it's done, this can be very lucrative. It's
 just reminds me of video games. Yeah, it's like buying upgrades while live playing kind of.
 Yeah, I think it's smart. Yeah. And that's what I mean. The content's got to carry it though.
 So it makes it in theory, it's brilliant. And it makes a lot of sense, but it's the content still
 has to be good enough because you're going to, are you going to watch it? And if you're watching it,
 to have the products and the influential things built in, you can direct by totally get it.
 But I hope that content's good because if not, then you just got shitty content that nobody watches
 with a bunch of features that no one uses. So, right, if you're thinking about doing something like
 this, focus on the content and not the shopping engine, like the technology is there,
 but you got to make the content good. Sometimes people get caught up, I know this first hand
 working with big brands, they get really caught up in the technology of the solution.
 And oh, wow, this whiz bank can do these things. It's all the sizzle, but they forget about the
 steak. And it's, but the experience, but the experience sucked. Oh, we had all these features and
 all this stuff. It could be so cool, but you have to make the experience good. Like it doesn't
 matter. Like the Xbox is cool as shit, but the game better be good. Or if you don't play it.
 Yeah, I remember they'd have all this stuff. You'd watch all these things, games coming out,
 and then it'd be so like exciting. And the game sucked. And it's all lost because the game
 wasn't new fun. And yeah, don't forget about the steak while you're cooking the sizzle.
 We'll see where shopping goes for Walmart. But I will say this intersection of content,
 shopping, and non salesy ways with which to interject product within content is going to be expanding.
 Because consumers are very aware more aware than they've ever been that they're being marketed to.
 And so direct hits you over the head ads are becoming less and less effective. And so these more
 natural organic engagements where product is intertwined. And then easily shoppable is the new
 play. Look, you've had product placement for 50 years. That's what soap operas were. Oh,
 look at the box of soap on the counter. That's where all this started. That's where content started.
 That's where TV and entertainment started was the soap opera, which is moms that stayed
 home or watching TV and they see the brand that the actor's using. But so that's not new. What's
 new is the ability to hit one button and it show up on your doorstep the next day.
 But that content better be good. Just like this. But look, days are lies. They want a lot of
 Emmys or something. They've been in the game a long time, bro. With that track record, you're doing
 something right? Oh, I got where the storyline moves at a snail's pace. Like you can watch it and
 now watch it three weeks later and she's still like hanging over the cliff almost dying.
 God, she hasn't moved yet. Anyway, you get the point. Keep them on those cliff hangers. Yes.
 Finally today, we be remiss without talking about the way we stay looking good.
 And that for me is called air lab. The only way this glow happens, Chris, is holiday glow.
 I got to stay in flow with my holiday glow with called air lab. My favorite. I'm holding it in my hand.
 I'm trying to be an icon, but I got to until I am, I'm just using the icon to keep these the
 bags of these eyes. I got four kids, Chris. I'm running companies. I got four kids I'm chasing around
 and I'm sleeps in those supplies. So I got to keep called air lab and high supply premium men's care
 delivered right to your house delivered, straight to you and look, you can't buy this stuff in store.
 It's got to buy a direct and you use rad Ryan, you get 20% off. And I'm telling you, I've said this
 before, I make a big deal out of it, but literally I was using this morning. The suds were overflowing, Chris.
 It was like, it's like you shake, it feels like shaking up a champagne bottle and just explosion
 of like stuff. So that's how it is. The champagne of soap is called air lab. The body bar.
 I'm telling you, go to called air lab.com. Use rad ride. You'll get 20% off. You'll thank me for it.
 And look, it's just giving time. The man in your life does not need ties and socks. He needs
 skincare. No, he needs to look good and called air lab. We'll do it. We appreciate them as the
 official skincare partner of the Radcast and Ryan offered and anyone that's smart enough to get it.
 Chris, any final words, my friend here in Orlando?
 No final words. Just everyone stays warm out there and has a great holiday. Yes. Happy holidays
 to everyone. December 1st, that means you have about three weeks, three weeks of shopping.
 So you should be nervous. That's how my mom will only have three weeks left. I'm nervous.
 Oh, I'm not nervous. I like to buy stuff on Chris will see. I'm just okay. It's at least a day before
 you see. I'm that guy typically. We appreciate everyone. I like to come through in the clutch.
 Yeah, come through the clutch. Hey, you can have a little pressure. It's not fun.
 Yeah, exactly. They can gain. I want to challenge. Yeah.
 Find us at theradcast.com. For Chris Hansen in Orlando, I'm Ryan
 offered from G Vegas. We'll see you next time on the Radcast.