Rob Luna - Business and Wealth Strategist

 I realized at a very early age, though I was probably going to get one opportunity to be successful,
 to get out of the environment that I was in, and whatever door was going to open,
 I promised myself that I was going to run right through it.
 My dad told me at an early age, like, makes sure that you show up,
 like, and look like you own the place.
 If you're attracting everybody, it's probably not going to work.
 You're listening to the Radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 We're talking the green stuff today, my friends.
 We're talking money.
 We're talking wealth.
 Talking strategy.
 We're talking to Rob Luna.
 What's up, Rob?
 How you doing, Ryan, man?
 Excited to be here with your audience?
 Yeah, man.
 I'm excited.
 It's a very topical conversation now,
 with just the markets and different things,
 which I know we'll get into and
 seeing you on the news, talking strategies,
 and things like that.
 So I'm excited to give our audience some wealth tips today.
 Yeah, it's a good time.
 I think a lot of people who started investing
 just the last few years,
 whether it's real estate, crypto,
 bond stocks, they didn't realize that all that stuff could go down
 as well as go up.
 So people were trying to reconcile what to do with their own money.
 I know.
 We have been in that cycle.
 It's funny to say that.
 It's like everything's been going up, right?
 Home value is going up.
 You know, I knew the market was wild when used car values,
 because think about you and I are probably similar in age.
 I might be a little older,
 but when did used cars increase in value in two or three years?
 You used to always lose money on used cars.
 I'm like, something is a miss here.
 Yeah, you know, it's funny.
 Man, it's part of that not to beat up on the millennials too much,
 but it's part of that instant gratification society.
 We're purchasing my wife and I G wagon for her.
 And so we're looking in the used ones,
 or like $20,000 more than the new ones.
 And I'm like, why would I do that?
 So if you're up to wait five months,
 I'll wait.
 I'm not going to pay 20 grand more for a used vehicle.
 But that's what's going on out there, right?
 Not crazy stuff.
 It's crazy.
 I'm thinking about selling my Range Rover.
 I'm like, all right, you know, I like this thing,
 but seeing what the used values are,
 I'm like, it's just a bubble.
 I don't even want to get out.
 I might cash that 15K out.
 Yeah, exactly.
 Cool, man.
 Well, let's, I know some people have probably seen you on TV.
 I know you've been out there and verified on a lot of channels.
 And I didn't know how well known you were.
 Rob, I was like, damn.
 And they're like, this guy, he's on the news every week.
 But let's give everybody a little bit of your background
 and wealth and management.
 You manage a lot of money.
 Give a lot of advice.
 And I know you've gotten into some coaching things,
 which we'll plug all of that.
 But let's talk about some of your background.
 Yeah, well, I, um, you know,
 I guess I get to start way back just to kind of humanize.
 I guess who I am.
 A lot of people look at maybe my bio being on, you know, Fox,
 CMBC for the last 10 years.
 Gordon UCLA, you know, they hear all these things.
 And they think, oh, maybe this guy was, you know,
 grew up with a silver spoon.
 And they really couldn't be further from the truth.
 And the reason I, you know, talk about this is because I think
 I'm really a poster child for if I could do it.
 Anybody really can do it.
 I grew up in Southern California during the 90s.
 You know, the NWA era of huge game violence
 that my brother was a part of.
 I've been incarcerated now for, you know, well over 25 years.
 Just that type of shit.
 You know, a lot of people have horror stories.
 I had that horror story.
 There's kind of sports and education, though,
 that got me away from that out of that, um, first, you know,
 go to college, first to buy a home, first to start a business,
 all those things, you know, I realized it a very early age,
 though I was probably going to get one opportunity to be successful,
 to get out of the environment that I was in.
 And whatever door was going to open,
 I promised myself that I was going to run right through it.
 And that just happened to be, um, when I was a sophomore
 at Arizona State University where I did my undergrad,
 there was a ad in the paper at the time in 98 and 99 that said,
 stock broker trainees.
 And I was a psychology major initially,
 but I said, you sound like you can make some money with that.
 Kind of showed up to an interview with 500 other people,
 luckily got the job, put my foot through the doors,
 started with waterhouse, way back then,
 worked for a hedge fund, ultimately started my own fund firm in 2002,
 where, you know, just like everyone, you start with a small clients,
 but fortunately I had a lot of breaks,
 worked with some professional athletes, celebrities,
 got ridden up in sports-illustrated Wall Street Journal.
 All those things got put on television,
 and it was really, you know, I need to say luck,
 because I don't believe in luck, but because I was prepared,
 but there was a lot of opportunities that aligned at the same time,
 it allowed that preparation to turn into execution,
 and wound up selling my wealth management firm a few years ago
 to a big publicly traded company of finishing out that this year,
 and just transitioning into some new things at this point in my life,
 primarily what I'm doing right now.
 A lot of people haven't heard of me.
 I haven't been on social media up until about a year and a half ago,
 primarily because wealth management, when you're dealing with,
 it's really more about ushush.
 They're business out there, and so when I kind of transitioned
 and tried to, you know, what I call democratizing,
 you know, the information about how do you build a business,
 how do you invest, that's kind of when I got out there,
 and it's interesting though, you know,
 you talked about being on the news,
 and I've been on the news just about weekly for probably,
 like I said a decade,
 but when I got on the social media about 18 months ago,
 it's like everywhere I go now, someone comes up to me,
 oh, I follow you on Instagram,
 but on the national media, like nobody watches it,
 no one knew who I was.
 So Instagram allows you to be an Insta celebrity of these things.
 That's right.
 Yo, well, you're taking advantage of it.
 Stuff looks nice.
 And so, yeah, it's interesting to me,
 I've had an interesting relationship with money.
 Like, I've never had to worry about it
 because I always figured out how to make it,
 but then you get older, it's like,
 okay, we're figuring out how to save it, right?
 In the right ways.
 And, you know, now, it's so,
 it's not overwhelming, but it's so complex.
 I mean, you've got real estate, you've got crypto,
 you've got traditional stocks,
 and you've got, I don't know, hedge funds,
 and like all this different stuff.
 I mean, how would you categorize your strategy,
 your wealth management style?
 You know, how do you classify your knowledge or your approach?
 Yeah, well, you know, the great thing about it,
 I've been doing this for, I'm probably a little over
 that I look for 24 years now.
 And so, I've been working, like I said,
 with people primarily over the last decade,
 $25 million above, and that worth most of that being
 liquid and investible.
 And so, when you're dealing with people
 and what they'll call multi-family or family offices,
 where they essentially have so much money,
 you have to manage your family wealth like a business,
 I've had the opportunity to be involved
 with just about every component of that,
 setting investment policy statement, meaning to your question,
 we've got $25 million, $30 million,
 or if you have $5,000, whatever it is,
 where are we trying to go at this money?
 And then what's the place that we can put it
 that gives us the least amount of risk
 with the highest probability of achieving what we're trying to do?
 And that's really why we're all investing, right?
 So, like you said, we're both kind of getting to that age,
 where we still want to take a lot of risk
 in all those things.
 But, and we probably, I know I love what I do,
 you know what I love, you love what you do,
 but you said you have four kids,
 and I just imagine you'd probably rather be there with them
 right now than talking to me,
 do what we're doing.
 Some days.
 Yeah, yeah.
 Yeah, yeah, I think I should.
 Yeah, yeah.
 I think the good days, but yeah, it's the truth.
 I think the ultimate goal for all of us,
 every time I've worked with, is to make work optional,
 meaning, how do I create that portfolio
 that delivers a paycheck to my bail box monthly?
 That's enough after taxes to do all the things
 that I want to do in perpetuity, right?
 That's where we're trying to get.
 That's what I help people solve for.
 And so, when I find people investing,
 or they come up, hey Rob, what's stock do I invest in?
 What cryptocurrency do I invest in?
 It's like, there's nothing I try to skirt it.
 Yeah, I can give you a good stock tip,
 but what are you really trying to accomplish?
 Because if you need to buy a house in six months,
 it probably shouldn't be in Salana, or Luna,
 or one of those coins, right?
 So really, what are you trying to accomplish?
 So really, I've invested in everything
 from wine futures, cryptocurrency stocks, private equity,
 but I'll tell you Ryan, where I'm at today
 is primarily focusing on people
 who are going to create first-generation wealth.
 They don't have anybody giving them anything.
 And in today's market, today's economy,
 I don't think there's any, first of all,
 the best investment is in yourself,
 building an expertise and a specialization.
 And that's what I did.
 I went all in.
 I don't know a lot about many different things,
 but I probably know just as much if not more.
 I believe that anyone else in terms
 of personal wealth management and business building.
 And that's what I focused on biopically over the last 24 years.
 And so I believe you have to do that.
 And then, secondarily, you don't want
 to work for other people, guys.
 You've got to build your own business.
 You've got to be able to create a situation
 to where you can manage your own future.
 Because being somebody who's worked with entrepreneurs
 and senior-level executives of publicly traded companies,
 the scariest thing when you're in your mid-40s
 and you're working for Google or Amazon or Nike
 and you're making $5 or $6 million a year
 and you've tested your lifestyle is a recession
 which we may be going into now getting laid off
 and trying to replicate that somewhere.
 But when you control your own destiny, look,
 you know, Ryan, I know it's not easy,
 but putting all your money when you're younger,
 20, 30s into that business,
 I made some great investments,
 nothing nearly close to the valuation that I got
 when I sold my business a couple of years ago.
 Yeah, it's great advice.
 I know you do a lot now, last year and a half,
 with personal brands.
 I picked up on your site, the three Fs.
 Well, let's you kind of explain those
 for like your personal brand and kind of what those mean.
 Why those three and what are the three Fs?
 Look, I mean, I think it's about what motivates you.
 And so when I started working with the general public,
 the whole idea is I need to be genuine to who I was.
 People come to me because they want to get wealthy.
 I need to tell them exactly what I did
 because I came from like I said, humble beings,
 but you know, fitness, finance and fashion.
 So let's kind of talk about those three,
 which kind of embodies.
 You know, when you go out there on Instagram
 and you got to visualize who you are.
 So I started thinking like, what am I about?
 What do I do?
 And it really kind of came down to those categories.
 You know, fitness has always been part of my life.
 I was a wrestler, played soccer, boxing.
 I've been lifting weights, you know, since I'm 13 years old.
 I love it.
 You know, when you, you know,
 when you look like you're in pretty good shape,
 when you're, you know, at your physical peak, right?
 Where, you know, summer's coming.
 You're not afraid to take the shirt off.
 The confidence that you have, the way that you feel,
 the energy to be able to get up.
 Like I did today at 4am, probably not go to bed until midnight.
 You really need to put that first.
 And fitness, I would say, is probably the most important
 because without your help, nothing else is really going to matter.
 I think the one that, you know, might,
 people might push back a little bit on me is, is fashion, right?
 You know, I talked about when I got that first job,
 you know, 21 years old at Waterhouse, 500 other people.
 The only hire three people out of that group.
 And the guy from New York called me back and said,
 you look, the only reason I'm hiring you is because,
 because you're wearing that bryoni tie.
 I can't even afford a bryoni tie.
 I couldn't have either at the time,
 but I knew the importance.
 My dad told me at the early age, like,
 make sure that you show up and, like,
 and you look like you own the place.
 I didn't know much, but I owned that tie
 and it worked out for me.
 And that, I think kind of stuck with me,
 and especially starting in an industry
 where you're very young, 20 years old, asking 50 year olds
 for a million dollars plus.
 You know, like it or not,
 especially with social media these days,
 we all know people are gonna make a judgment about you
 in the first six to seven seconds.
 So how you look and how you present yourself
 is extremely important.
 And I just, I love fashion, marrying my wife,
 who's got a master's degree in fashion from Milan, London.
 So it's just part of who we are, that creative side of me.
 And then finally, finance, because, you know,
 it's expensive to buy nice shit.
 It's expensive to make sure you're eating well
 and all those things.
 So you have to have your finances in order
 to be able to support your lifestyle.
 Of course, I like it.
 So you definitely are on the,
 no wonder you're on the fast track
 with the personal brand,
 because a lot of people don't get,
 even like get their buckets in order, you know,
 like you got them all figured out.
 And I like them.
 I think fashion though might be in, you know,
 one of those subjective things.
 I mean, my jeans and t-shirt are my fashion most of time,
 but, you know, it works for you, man.
 But look at Steve Jobs, right?
 But you knew who he was.
 You identified with him and that was his style, his sister.
 Yeah, I put on a nice black tie though, you know,
 when you got to, what's, you know,
 when I say the words, now that you've embraced it,
 I like to go down this path because we,
 the agency do a lot of thought leadership
 for leadership at companies
 and pushing them into doing personal branding.
 And you've talked about it, but like,
 obviously I see how that transition could be difficult,
 like you said, in the finance world,
 some of the privacy stuff and all that.
 But like, how has that changed for you?
 And now, kind of how do you view personal branding
 as, you know, part of your,
 how do I armor, so to speak?
 Yeah, well, you know, look,
 I've always been a huge believer in personal branding.
 You know, what would they say?
 People do business with people that they like.
 They don't do business with companies, right?
 And so I started with a few different firms
 before I ultimately started my own firm.
 All names you would know, all very big names.
 But ultimately, when I decided at the age of 27,
 to move and start my own firm out of my bedroom,
 about 98% of those clients came with me.
 Why? It was about me.
 And so they weren't buying the big firms
 that they were placing their money with,
 they were buying and trusting in me.
 And so really keeping up that brand,
 that brand doesn't just mean visual.
 It means integrity, you know, first and foremost,
 I'd say the thing I'm most proud of over my career
 are 24 years in financial services is, you know,
 in financial services, you go to the SEC's website,
 it's an open book if you file bankruptcy,
 if you have a speaking ticket,
 if anyone said you cough too loud
 when they were in a conference room with you,
 that has to be disclosed on this site.
 And I haven't had one complaint in 25 years,
 including the tech meltdown,
 including the O809 crisis,
 all those things wise,
 because I always did what I said I was gonna do.
 I didn't promise anything that was unrealistic.
 I always showed up on time,
 and that integrity was probably what got me in the furthest.
 Now, also showing up looking good, right?
 That was one of the things I had one opportunity,
 11 years ago, to go into the Fox studio,
 you better believe I showed up looking my best,
 all those things matter, right?
 And looking a little bit different, right?
 Because, you know, I'm Latino, I'm half Cuban,
 the way I dress, the way I look beard, all these things.
 It wasn't the typical 50 year old white guy that showed up.
 I was at the time, maybe in my early 30s.
 And so looking different was actually what they wanted
 because the industry was trying to go towards a different color,
 or different age bracket demographic,
 and that's really what I was.
 So my brand has been very, very consistent
 from the time that I was 21 or 22 years old.
 Like you said, it doesn't mean suits and ties,
 or whatever it is, but finding out who you are,
 what you stand for, and then you're gonna find out,
 there's a lot of people who don't agree, don't like that,
 but they're gonna also find out that that's,
 someone's gonna say that's exactly the dude,
 or the lady that I wanna follow.
 And so, you know, like they say,
 if you're attracting everybody, it's probably not gonna work.
 You know, a lot of people say,
 I'll rob, don't be political,
 and especially like you guys, like at older,
 I just say what I feel and what I believe,
 it's a lot easier, some people don't like it,
 but I don't have to keep track of it.
 I just say it, I feel it, and it seems to work for me.
 No, it's working, man, and you're right.
 I, and we're gonna, your mark, everything Rob just said,
 in our, in our personal, we do highlights
 of like different segments,
 but that's gonna go in the highlight reel
 for a personal braining.
 I say, stand out or stand down.
 Yeah, exactly, exactly.
 No, I love it.
 And that's the thing that people don't get, you know,
 and it's not just about Instagram and all those things,
 it's, you, you define it exactly,
 people get a little caught up,
 and a lot of people turn their nose at personal braining,
 but really is about your reputation.
 And personal braining is just a term
 that's kind of come along in the last 10 years,
 but it's really about building your reputation,
 and it happens to be an open book now,
 because we're online, you know, like you said,
 it doesn't take, you know, half a minute
 to kind of find out things about people,
 but what you also have is guys like you
 that start to lean into these opportunities,
 those channels, it opens up further doors
 because that audience that wants to work with you,
 that wants to do business with you,
 that can learn from you, like,
 it opens up these connection corridors
 that, you know, are beneficial
 on both sides of the fence, right?
 Yeah, no, that's exactly it.
 And I think, you know, whatever you're trying to represent,
 so for myself, it's business building and finance,
 and obviously, you know, fitness and all these things.
 And so if I showed up, I was out of weight,
 I looked like a slob, you know,
 they found out that I filed bankruptcy, all that stuff,
 you know, one thing I say is consistency breeds trust,
 right? So, you know, one thing is I had an opportunity to,
 when I was at Wharton to sit down with Jim Senegal,
 was the occupying CEO of Costco in his office in Seattle.
 And so when I walked into the office in Jim,
 he was clearly a billionaire,
 when I walked into his office there,
 it was kind of the Kirkland plastic desk seats,
 he was driving, I think, an F250 pickup when he came,
 but that's consistent with what he's saying to his employees,
 the message he's delivering to his customers.
 If he would have rolled up, I love Ferrari's, I have a Ferrari,
 but if he would have rolled up in a Ferrari,
 he had like, you know, this beautiful office,
 and I'd be like, what the hell is going on?
 So whatever your message is,
 you want to be consistent and true to them.
 Yes, yes, that's just true.
 What's happened this year?
 I mean, you know, are we headed towards recession?
 Are we, I mean, it feels that way.
 I mean, is it just slowing down
 or are we truly like going backwards?
 Yeah, well, so look, I mean, for the people out there,
 they're going to hear a recession
 that obviously sounds really scary.
 Yeah, but I think, first of all, what does it mean?
 It means, you know, the technical definition
 is two consecutive quarters of negative GDP.
 GDP just being gross domestic product,
 the measurement of the entire economy.
 And so when you get two quarters of contraction,
 they'll call that a recession.
 Now, let's look at it.
 Q1 was actually negative versus last year.
 So already one quarter into it.
 And if you listen to what the CEO of Snapchat just said,
 the other day that's, you know,
 tanked a lot of different stocks,
 like Facebook and so forth,
 that things are slowing down.
 There's some companies that reported today
 saying the consumers really slowing down.
 There's a huge potential
 that when we finish this quarter,
 which will be the end of June,
 that it's another negative quarter.
 I believe that there's at least a 50% probability,
 which would mean we are in recession already.
 And we won't find that out till they July are obvious.
 Okay, so what does that mean, though?
 What do we do with that?
 And I'm really about actionable strategies
 when someone comes to me and says,
 hey, I think the dollar is going to crash, right?
 I think whatever it is, these strong opinions,
 that's awesome.
 But what's the actionable thesis?
 Because if you're not willing to put all your money
 into that one strategy, I don't want to care about it, right?
 And so the thing being is one thing you want to understand
 if you're a stock market investor,
 let's start there because what's important to understand
 about the stock market is a leading indicator.
 So what you're going to see is that stocks
 will discount the future way before the economy feels it.
 We saw that with the housing crisis,
 all these things that will move in advance.
 And so ask yourself right now,
 when you look at stocks like Coinbase down 70%,
 Facebook down 50%, you know, a lot of stocks,
 happy woods, a popular fund manager out there
 with the Teladox, DocuSign,
 all kind of the new economy, Web 3.0, metaverse stocks,
 you know, down 55%, 60%.
 So what happens when you've,
 oh, we're going to go into recession,
 let me sell now, bullshit.
 You know, that's what most people do.
 They buy high when everything feels really good.
 They sell low and that's a recipe for disaster.
 You're too late.
 If you're selling stocks that are down 70%,
 you're basically acting on news
 that people knew last November
 when the NASDAQ started to decline.
 So if we start with the stock market,
 I'll let you know that look,
 there still could be some volatility.
 But when you look at certain companies,
 you know, it's probably too late
 to bring out the firehose on the birth down house.
 But let's look at some of the other things, right?
 Like real estate, cryptocurrency, you know, watches, right?
 Use call these other things that people will move to.
 So, you know, why is this time different?
 Why did we hit like one of the biggest,
 well, not one of the biggest, this pandemic
 that shut down the global economy?
 And why does it seem like everyone was actually richer
 during that period of time?
 Well, you know, let's talk about it.
 And why is there inflation also, right?
 We have an inflation that Fed hasn't been able
 to engineer inflation in almost two decades.
 So there's two things that you need for inflation.
 Number one is supply.
 Number two is velocity.
 We saw in 0809, same thing, the Fed pushed
 all this money into the economy.
 Problem was the banking system at that time was bankrupt.
 So all that money did was it solidified our banking system,
 which is obviously important.
 But velocity, meaning did it get into the customers' hand,
 didn't happen, right?
 This time was completely, completely different.
 Is when we got shut down, people got PPP loans.
 And I don't even wanna talk about some of the crazy stuff.
 I saw people getting literally hundreds of thousands
 of dollars that didn't need it.
 Like, hey Rob, where do I put this?
 I'm just gonna take it type of thing.
 And so it went directly, not to the banks,
 but directly into the consumers pocket.
 Now, inflation, it could be supply side or demand side.
 Well, so here's the thing, demand.
 Now people have a lot of money in their pockets.
 The economy was shut down.
 So there's a huge demand to get out, spend, buy stuff, right?
 And then from the supply side, as we all know,
 the supply chain was shut down.
 It's still shut down in a lot of areas.
 Why are G wagons going for so much?
 Well, now, just as we got out of this,
 the leather is actually manufactured in the Russian Ukraine.
 So the world's supply chain, which I believe,
 this is primarily supply side.
 The supply chain will open up a year or two years.
 The PPP money will burn off.
 Interest rates are going higher.
 There's no new job or anything in the economy
 that's gonna make people richer over the long term.
 So it will end, whether it's a year or two years from now,
 I don't know.
 But that's why a lot of assets because of liquidity,
 like used vehicles, like watches,
 and even cryptocurrency earlier on were propped up
 because of the fact that there was just too much money
 chasing too few goods.
 And then crypto, what I'll say about that,
 is look, we looked at Bitcoin, we looked at Ethereum.
 I think everybody by now is probably relatively familiar
 with those, but then we had the meme coins, right?
 And this is typical of any bubble.
 It happens all the time.
 We saw it in the 90s, 98, 99.
 We had the Amazon's and the Googles that cleared Amazon,
 1999 to 2001 down 90%, 90 is zero, right?
 But then $1,000 that picked it up then
 turned into almost a million.
 Why did that happen?
 Well, we knew the web was something great,
 but you had dial up internet at that time.
 Amazon, I was debating, is Amazon better than books a million?
 Should I buy Ask Jeaves instead of Google?
 Like, we didn't, it was crazy at that time,
 but that was really where we were.
 And then clearly as the internet evolved,
 we saw who the winners were.
 And if you were able to cast a wide enough net,
 those winners more than made up for the losers.
 Well, it's the same thing with Bitcoin, Web 3.0, the Metaverse.
 If you think for any second that that's not going to happen
 be part of our future, I would say you're completely crazy.
 Now, what is it going to look like?
 Exactly, if we were going to be the winners, exactly.
 I don't know, nobody knows, but this is typical.
 Everybody gets excited about it.
 We're not really quite there just yet.
 And they put money into everything,
 what's the first to get hit, all the doge coins,
 the lunas, all that type of stuff.
 But then eventually you see this in all markets.
 The quality starts to come down.
 And I would say that I do believe in Bitcoin long term,
 but it's a bottle of acid, it's a new acid.
 There's a lot of weak hands that are in it.
 And so what you're just seeing is kind of a flesh out.
 And quite honestly, this is something over the long run
 that's normal, it's healthy.
 And if Web 3.0, the Metaverse Encrypto is going to play a role,
 you need to wash out the scared money,
 which I think is what you're starting to see right now.
 Yeah, makes a lot of sense.
 And the speculation is what's just maddening a little bit
 because I've been down on Snapchat for three years
 because I thought it was.
 I just thought all that audience was going to TikTok.
 And as that segment gets older,
 they're graduating to Instagram and other things.
 Snapchat, I've been down, and I'm a social guy.
 And I've been, I've told people to sell that.
 And I don't even mean to stock, I just mean in general.
 I've never counsel brands to get on that.
 And I'm not saying there's not money made there.
 Then you look at the revenue and it's like,
 there's nothing wrong with Facebook's revenue.
 Yeah, right, right.
 And so, like follow the revenue.
 Yeah, well, yeah, so the funny thing,
 I was just talking about this on a couple of news channels
 the other day, what's interesting now,
 because again, everyone's been scared.
 If you look at it on a valuation basis, Facebook,
 it's growing still 20, 25% versus Coca-Cola, Kellogg,
 Chlorox, Procter and Gamble,
 we're growing three or four percent top line,
 is trading cheaper at about a 20% discount
 to those stocks right now,
 because everyone's been moving their money
 into these safe plays,
 to where now the cheaper stocks
 are the more aggressive stocks,
 because they're down 50 or 60%.
 But people won't feel good about buying those companies
 until they're back up another 50 or 60%
 that they'll jump in.
 Yeah, I think I'm gonna start buying more meta here shortly.
 I don't know, it feels like,
 I just don't think it's going anywhere.
 No matter if you know,
 it's become my parents platform for the day, whatever.
 You know, there's just too many things going on,
 I think they're adjusting,
 and I think Instagram with Reels
 is figuring some things out,
 but TikTok's crazy.
 I mean, you won't TikTok yet?
 You know, I'm not yet,
 but I do realize the opportunity there,
 we're just still trying to kind of figure out Instagram.
 I don't even think we're on Facebook,
 but I spend pretty much, I spend the time
 that I spend on social media
 is primarily Instagram and then some on Twitter,
 because people who follow stocks really like Twitter
 and come on those two channels from the arena.
 Yeah, this is the stat I'll leave you with on TikTok.
 And I spoke at a FedEx event last month or the month before.
 And because I asked everybody raise their hands
 who's marketing or doing on TikTok.
 And I mean, there was out of 500 people there
 and like five people raise their hand.
 These are brands.
 When they were not, these were not like,
 these were like medium brands.
 They weren't like, I mean, of course,
 the big brands are on it
 because they have enough money to spread it out.
 But 50% of the US audience on TikTok is over 30.
 Wow.
 Yeah, I didn't think that you think the teenagers, that's awesome.
 You still think teenagers,
 it's not the teenager platform anymore.
 Everybody's moving over there.
 And so there's a lot of our opportunity.
 So it's big.
 It's only gonna get bigger
 because I think we're so ADD, you know?
 Is that format, you know?
 Like, you know, you get down that vortex.
 It's like, oh, did I just spend four minutes?
 No, it was 37 minutes.
 Like, my producers are in the room
 like nodding their head.
 Yes.
 So you got to get on over there.
 Yeah.
 What's, all right, I want to ask some fitness questions.
 Like, I know you talked about,
 but just had a personal cause it is a passion of mine.
 Like, yeah, what's, what's the go to?
 I mean, you have certain routines, certain diets.
 Like, what's, what's the fitness tips of the day?
 Yeah, I mean, at the end of the day,
 I mean, you can look at all these different diets
 that are out there.
 It's, it is about calories, guys.
 Like, it's a really simple math.
 A lot of people say, oh, keto works or this for a while,
 it's because you're reducing your calories, right?
 And so, you know, I'm big on, you know,
 making sure to simple, simple rules.
 I try to get, you know, I weigh about 100 to 185 pounds.
 I try to get that amount of protein every day.
 I try to, on carbohydrates, keep it to your complex carbs,
 your vegetables, sweet potatoes, brown rice,
 those, those types of things.
 I work out, I, I really try to start every day.
 Like, this morning at the gym, 6am with a workout,
 I just feel better.
 I'll also learn being in business.
 If I try to put it to the end of the day,
 there's too many excuses.
 I don't get it done.
 So, it's a non-negotiable.
 Usually, six days a week, sometimes five,
 I start in the morning.
 I do both weight training and cardio.
 I think both are important.
 I prefer weight training.
 I love weight training, but cardio is necessary,
 especially as you get older for, for your heart.
 And so, you know, I try to eat clean.
 I try to take natural supplements.
 I try to stay away from processed food.
 And, you know, one day a week, sorry, one day a week,
 we'll have a meal like this past weekend.
 My wife and I have blueberry pancakes
 and all that type of stuff.
 Because you have to give yourself that out.
 And that's kind of the, I'm a routine type of person.
 That's what I try to stick to.
 Yeah, the basics, man.
 I like it.
 The coward thing is so right.
 There's so many things.
 And I'll even follow it.
 I'll follow it to it sometimes.
 Like, and I, keto, I'll do keto occasionally
 because it makes me feel better.
 Like, you know, I never could, it's not sustainable.
 I don't think.
 But it does make me feel better for a bit.
 Yeah, I don't know if I can clear my head
 or like does something on to getting the carbs out.
 But it's so funny, like the standards,
 we all kind of want the shortcut.
 But it's, you know, everything right.
 Everyone wants a shortcut.
 But I think you mentioned it.
 Whether it's fitness, whether it's your finances,
 there's no shortcuts and do things that are sustainable, right?
 Like, I'd rather, if I'm trying to drop 15 pounds,
 I'd rather do it over three months
 in a way that I know is just a lifestyle adjustment
 versus the water diet or whatever it is that you can't see it.
 Because those things never work.
 And it's the same thing with your finances.
 It's just, you know, look,
 oh, I'm not going to go on a vacation for a year.
 I'm not going to, you know,
 these people that try to save their way.
 I'm not going to buy Starbucks.
 Like, come on, like, you got it.
 That's not what's going to get it done.
 You got to think a little bit bigger
 and more and longer term would be decisions.
 I will say this, I, it's too correlated now.
 If you go look at who's really kind of getting
 after it right now.
 And I know it's the more people that are out there.
 I'm sure there's some hot scenes, folks.
 There's, I mean, there's millions of billionaires
 hiding, you know, amongst this.
 But I mean, even look at Bezos.
 I mean, like, a lot of people,
 a lot of the most successful people right now
 are getting their ass in shape, you know?
 There's a correlation there.
 Well, cool, man.
 Let's talk about, I mean, as we kind of close out
 the episode here, I know you're doing some coaching.
 You've got it on robloona.com, all that stuff.
 But talk about how you're maybe, you know,
 the democratization of your knowledge
 and how you're coaching people
 and what that process looks like.
 Yeah, so, you know, like I said,
 I went, when I decided and actually, you know,
 Brad Lee's friend of mine, he was one of the people
 who said you've got, you got to put the,
 it's self-serving, of course, for light speed.
 You've got to put this out.
 Hey, Brad, self-serving, come on.
 You've got to put this out for more people
 to have access to.
 I said, okay, cool.
 Let me kind of think about what that needs to look like.
 Because I don't want to do anything
 where I don't make a difference in people's lives,
 especially for 99 bucks a month.
 And so I said, look, you know,
 what I need to do is people really want to build a wealth.
 I have to have two tracks.
 I want to build, show them how to build a sustainable
 and growing business.
 And then I need to show them the cash flow
 that starts to come off that business.
 How do you invest that to be able to secure your lifestyle, right?
 And so I created the Robin Hood Love Academy
 where we teach those two things.
 Just like most people's program,
 we have interactive courses that are on there.
 But I think the big differentiator is,
 the second component I said, look,
 the economy, as we're talking about now,
 changes so fast these days.
 What's a good opportunity today
 might be the worst opportunity tomorrow.
 So I want to make sure I'm touching
 basically people weekly.
 So every week, me personally,
 I'm on there for about 45 minutes
 on the wealth management side,
 45 minutes on the business building side.
 Coaching people, what are we doing in our businesses?
 What are the things you should be doing
 in advertising, your balance sheet?
 We started talking about six months ago
 that there could be a potential recession.
 What does your balance sheet need to look like
 to get you through if you have a decline for 12 to 18 months?
 And so, you know, those are the things we do.
 We have about maybe 600 members now.
 We've been, we launched it about 14 months ago.
 So it's growing really.
 We haven't done, we're looking at it.
 And now we haven't done any paid advertising yet.
 So it's all been organic from Instagram.
 So great, you know, great.
 I know somebody that does the paid ads now, you know?
 Yeah.
 Yeah, yeah, yeah.
 I'm talking to you, yeah.
 Well, yeah, no, so it's, I mean,
 we're changing people's lives.
 And, you know, so they come in,
 we have them create their own financial plan.
 We show them how to invest.
 I have only the best people, MBAs,
 charter financial analysts that do office hours
 with people if they want some one-on-one coaching.
 So I feel like, you know, everyone complains
 I talk about this wealth gap.
 And they think it's, you know, government programs
 and all this shit, and that's not what it is.
 It's showing people how to make a living
 and how to save for their own future.
 Because, you know, I believe, I think most people know
 on the numbers back up that social security's bankrupt.
 And so when you start thinking about what that's gonna look like
 if you're 25 years old today,
 what it looks like is it's gone, right?
 And that's why I believe long-term and things like Bitcoin,
 I believe long-term and securing your own future,
 all those types of things are extremely important.
 And that's what we teach people to do.
 Cool, man.
 Sounds both practical and forward thinking at the same time.
 And, you know, it's good advice
 if you're telling people six, eight months ago
 to be planning for the recession
 because I don't think a lot of people were.
 And even if like, you know,
 people sort of talked about it,
 but like actually practically getting people in that,
 I don't know, frame of mind,
 while also more importantly getting their books ready for it.
 That's a scary thing right now.
 Right now, I think we're at a point in time
 where people have started businesses over the last few years
 in different industries that people are relying on
 and they don't have the balance sheet.
 You know, I had experienced myself last door, I'll tell.
 During the O809 where I hired a contractor,
 gave him $200,000 and during the O809 meltdown,
 they filed bankruptcy on me.
 I lost a lot of money, right?
 Because they weren't prepared for anything.
 It was, you know, one job paid for the next paid for the next,
 the balance sheet ran very thin.
 So it's a type of environment where I think
 you're going to start to see that there's just the tip
 of the iceberg out there and underneath it,
 there's some serious problems.
 So I think in these types of environments and economies,
 be very diligent about the people
 that you're giving money to.
 Don't prepay for months of the small gym membership.
 If it looks like they're taught to go out of business
 because they might lose it.
 Start being a little bit more cognizant
 of who you do business with.
 Yeah, yeah, don't, definitely don't prepay the gym membership.
 Yeah.
 Let's do many other options out there.
 Or get in a plan of fitness for $9.99 or whatever it is.
 Rob, it's been great, man.
 I know we've mentioned it a few times,
 but let's plug where people keep up with you
 and learn more about you.
 Awesome, and I appreciate it.
 Yeah, I think, I mean, Instagram at the Luna Rob
 same thing on Twitter, my website's robloona.com.
 I know my team did is anyone two things
 if they want to join our academy.
 There's $1,000 off if they go to robloona.com
 forward slash radcast.
 Also on that same link, I have a video that we did.
 I think it's $99 on our website.
 They're going to give you a coupon for free to download it.
 It's the seven biggest mistakes investors make.
 It's about 45 minutes, but it's really important,
 I think, especially the time like this.
 One of them is selling into panic
 so they can download that also for free.
 I'm a restarting my YouTube channel with the idea being,
 I want to give people access to quality information
 all the way from free up to obviously paying
 for personal time, but that's just something for your listeners.
 We'll have that up there for a month or two if they want to use that.
 Sweet.
 Well, I look forward to programming the show.
 I have to do a live or something in a couple of weeks
 when this comes out and I really appreciate it.
 Brother, look forward to staying in touch
 and I don't know, doing something together down the road.
 For sure, absolutely appreciate your time
 and thank you guys for giving me a platform here
 to talk to your audience.
 Absolutely.
 Hey guys, you know where to find us?
 The radcast.com search for robloona.
 You'll find all the highlight clips from today.
 You know where I'm at at Ryan Alford on all the platforms.
 Go hit me up on TikTok.
 It's blowing up until my, we'll see you next time.
 Radcast.