The Week of July 28, 2023 Marketing and Business News: Twitter Has Officially Changed Its Logo to ‘X’

 you're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to
 the latest edition of the rad cast. It's Friday, July 28th, 2023 are weekly
 marketing and business news of the week on your number one business and
 marketing Apple podcast in the US. My good friend Chris Hansen's joining us
 today. What's up Chris? Happy Friday. How are we doing? We're good. We hit number
 one on the charts, my friend, the last weekend and we are the number one
 marketing and business show on Apple. Thank you very much. That's a bad
 ass. Yeah, hats off to you, sir. Hey, it's all a team effort. I can't do it without
 everybody else. I'm just I just am lucky enough to show up and blab about
 something. No, people must be digging over 700,000 downloads in July. It's hard to
 believe. It's a big number. It's a lot of people. A lot of people educated. We
 appreciate you wherever, however, whenever you're listening, you could be
 listening in the year 2025 and you'd be listening about the news from this
 week that you don't know. You never know. But we appreciate you wherever you are.
 And you can't just kick off any episode without a little Twitter and Elon Musk
 discussion. They've officially changed to the X logo. Even though it sounds like
 an old Facebook might have the trademark on X or something. Zuckerberg came out and said
 that I don't know if there's truth to that. But yeah, so we've got a trademark on it.
 I thought he was just trolling him. Who knows? Those guys need to truly fight it out.
 UFC style. I'm looking forward to that. They've changed its iconic bird logo to X.
 After Elon Musk announced the change over the weekend. The change is already live on the website.
 And X.com now redirects to Twitter.com. X.com. That's bad ass though. Only X.com.
 Yeah. I wonder what that domain name costs. Yeah. Hopefully bought it originally.
 I got one for 1299 and 2002. Yeah. I want to own xyz.com.
 I do a good one. Exam in your zipper. Definitely. Yes, definitely is.
 The social network might not stop at just replacing the logo Musk ended.
 The people should refer to tweets as X's. That's odd. That's a big ass. I know.
 We're going to suddenly call Google T. I'm going to go T something like no, you're going to
 go Google it. That's hard to get out of the vernacular. Yeah.
 They will have features centered in audio via messaging, payment making, making a global marketplace
 for ideas, good services and opportunities. That's according to CEO of Linda. Yaccarina.
 Sounds like he's combining a little bit of his old PayPal with Twitter. Yeah. Bring it it all
 together. Yeah. It's going to be interesting how it plays out in a way. If he kind of gets out of
 the way, it starts doing stupid shit. And I respect the hell out of you. No, no, you're wrong.
 He's brilliant. But he's just done a little bit of just like over the top shit that just
 one necessary. Let's just see like truly run the company. The rebrand might not be the worst
 thing that can happen. If he draws a lot of the sand, gets out of the way, let's kind of
 become its own thing. All right. I can get behind it. There's a lot of equity built in Twitter.
 But he's got enough money to rebrand it and enough
 reach to make it a quick grab. But may not be the worst thing if there's becoming a negative
 association with Twitter. But you don't, but he needs to get out of the way and not poison
 X before it even gets off the ground. So I agree. I agree. I do think there was a negative
 taste in people's mouth. Definitely the last two years. Look, Facebook did the transition to
 meta. Yeah. And people still call it Facebook. Right. So it's like, okay, you do whatever you
 want to do. But people are still called it's so funny. I'll be talking. I'll go on a
 and someone else's podcast and I'm coming on as like the expert stuff. And I'm like,
 and I'll catch myself. I'll say meta. And I'm like, Facebook. I'm like, I'm adding my, like,
 un-undertoned, like, asterisk because you people don't give a shit, but they do.
 So we're in a polo. Yeah. Polo was the brand, but you're now it's like a short sleeve,
 but a collared shirt is just a polo shirt. Yeah. Yeah. Can I get the button down in
 shirt, please? You mean the polo? Yeah, fuck. It's the polo.
 The collars up here in the, yeah, you're trying to describe it. So you know what the social
 platform is you get on and, you know, your parents are on there and you've got a good marketplace.
 And, you know, it's a good place to share images of your kids. It's called meta. What?
 What are you talking about? Facebook. Facebook. Oh.
 The weirdest part of the X transition is changing the heart emoji to an X.
 It's just, isn't this something I'm supposed to be liking now? I'm putting an X today.
 I know we can start a whole meme about this. This feels like meme territory.
 Like, and I just haven't seen it yet, but I have to imagine there's some good ones out there.
 Like instead of like insert like the stupidest thing ever, and it's like what it was,
 what it is, and then there's an X. Everything's stupid in the world. This meme does X.
 I don't know. Anyway, you don't want it together. And I don't need it. I'm not so mean. Don't
 ever do that. But it's going to be interesting if people actually stop calling it Twitter.
 Facebook would be a good, a good marker that it's going to be difficult. Yeah. How often do you say
 Facebook versus meta? I never say meta. Yeah. And the meta versus unless I feel like I'm like,
 hey, can you, I'm having an issue and it's email someone at meta. Yeah.
 Add meta. I don't know. That's even a hot man. It's been a lot of money on these things. They
 care about it. But I'm not sure people will unless they make the logo really cool. Like an X
 man. They should have the X men promote it. He's got space X. So he's got there's something with
 the X. Yes. Kid's name's X. He loves X. Okay. And I don't know that. Yeah. It's like his letter.
 He probably knows something we don't. But I'll tell you, there's more to Skittles too now. It's called
 a mustard flavored Skittle coming out now in support of National Mustard Day, which is on August
 5th. One short week away, folks. You got to be ready. You got to get that French's Skittle flavor.
 Mustard flavor. Are they selling full on bags like regular size bags to the
 mustard flavored Skittles? Let me read you the article here, Chris. Skittles don't generally strive
 to be this tangy, but anticipation of National Mustard Day on August 5th, the famous American
 candy is taking a risk. Frinches has partnered with Skittles to give mustard lovers all over the
 country a new mustard Skittle flavor and a chance to win a free fun size packet through these
 pop-ups and an online sweepstakes while supplies last. So you can't even buy it. You got to get
 it through an online sweepstakes or they have some pop-ups. I guess we're giving them away.
 So it tells me they did a limited run because they probably thought I wasn't going to be a real big.
 It's called PR. All these things are great marketing technique. When's ketchup coming out?
 Are they going to do a ketchup flavor? Yes. Yes. Catch up flavored Skittles.
 The Heinz 57 Skittles. Now that'd be something. I'd like that. I love to.
 57 sauce. Yeah. Better than A1 or Heinz 57. That's a 50-50.
 It's kind of my mood. Yeah. Yeah. I haven't. It's been a while because I like to eat steak that I
 don't need the steaks also anymore now. But occasionally I'll end up at a steakhouse that's
 not really a steakhouse. You know what I'm talking about. Quincy's, you used to be Ryan's steakhouse
 here in this house. Not me, but someone else. Ryan's family steakhouse. But nonetheless,
 back on topic here. Mustard flavored Skittles. This is all PR. It's mustard. It's mustard day,
 national mustard day. So how can they get as much attention? It's called borrowed interest.
 It's in the Ryan offered expansion of reach and frequency playbook borrowed interest.
 And it's not a bad play. But I don't know that I'm craving a mustard skittle.
 I love mustard, but a stonest skittle. You know what's super underrated?
 Mustard sauce from McDonald's. Never had it. That isn't really good. That's an extra good sauce.
 Steak and mustard. National mustard day, I might have some chicken nuggets with the hot mustard sauce.
 Dude, you're selling me on a trip to Mickey D's this afternoon. Oh yeah. Against my better judgment.
 So guess what? Guess what though? If you like hot mustard, if you like brown wool with this,
 there's a Dorito. Now hot mustard Doritos. Doritos is really is getting on the Oreo train multiple
 flavors. It used to be only nacho cheese for what? 50 years or however long. And then they've really
 they cool rents really broke the trend like 20 years ago. And then now you get the extra cool
 ranch and spicy nacho and then sweet chili sweet chilies. That's purple bag is where it's at.
 That's a purple bag. That's a guaranteed full bag gone. And don't get a snack size of that.
 That's three chips. I need 30 or 40 chips. Yes. Full bag in it on the purple. Those are addictive.
 But now they have a hot mustard one. I have some in home. I have not opened yet.
 So your producer is giving giving some of nods of yes. I'm going to be one tonight for sure.
 So eat your heart out. That's a lucky strike extra on the Radcast. We didn't even plan to bring up
 Doritos flavors increasing. But a national muster day which will be the next episode we record.
 So maybe we'll bring this back up. We'll see how this PR play goes. That's all this is folks.
 But you have a national day that's part of what your core brand product is. You partner with someone
 else. You make it more interesting so that you can run articles like this so that more people
 like the radcasts talk about it. See it's working. Why didn't we do a mustard flavor to got me?
 Mr. Kiwi Day and said and keep it in the fruit bay. We already have those. We don't have to produce
 them. We need to we should look up for VK all the fruit days like national pomegranate. What are
 those out there? See, we need to get on that. Yeah, we do. All right. Special note to that.
 Speaking of VK, I've been having a little tennis elbow. I've been telling everyone about it because
 I'm a baby. And when I have pain, I tell people it hurts. That's how most men are. I'm like,
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 yes, it actually does work. I think you were sort of skeptical now. You're like, yeah,
 this is probably really work. I don't know. I'm going to buy whatever we get at home. I can't
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 V-A-Y-C-A-Y. Take a vacay.com for all our product lineups. Chris and I are the founders of
 the company. We're fully transparent on that. And look, we wouldn't talk about it if it didn't work.
 We stayed behind it. And if you're watching the video, you can even see some of the company products.
 We're just talking about Kiwi. I actually have our, my favorite product, the Delta 8, 15 milligram,
 low dosage. I'm telling you folks, there's a big stigma on cannabis that shouldn't be there.
 And we're breaking all the walls down on plant-based wellness at takeavak.com.
 You can also listen to the V-K podcast. Our website will be live by the time this goes up,
 the vacaypodcast.com. All of our episodes will be there. We're already in the sixth episode.
 We're crushing it over there. Chris and I are having a great time bringing guests on.
 Talking all things wellness. I know you've been enjoying it, Chris.
 I love it. Got some great people, great information. I know I've had great feedback from
 all of my inner circle that's been listening. So yeah, I'm pumped and I'm excited to keep pumping
 that. The good info out there for people. Yep. And we appreciate it. Six episodes of them.
 We're already the top 200 and wellness podcast. So keep listening. Tell your friends about it.
 If you enjoy the radcast, you'll enjoy that. And we do get into more of the overall business
 of wellness and bringing you alternative wellness techniques. Our opinions. And then, of course,
 obviously the experts that we're bringing in are off the chain. We had a DNA expert.
 Gosh, if Khan, last week, then this week, we had our cannabis specialist, who's the canemom.
 We'll just leave it at that. You need to go look up the vacay podcast via ycaway.com and you will
 find it in all the episodes. So check that out. Speaking of podcasts, I hope you say also all
 this week's episode with Jeff Duden, the CEO of Homefront Brands. He was on undercover boss. And he
 is a badass franchise. I just call him the franchise now. He's I just created a moniker. You know,
 who would move the franchise? Yeah, the franchise. I got to come up with you a name for you, Chris.
 I'm like, I'm going to call Jeff the franchise. Be like, that is your specialty. Exciting.
 Everybody's got a name. I'll never wrestling name. Yes, the wrestling name. I should, the WWE
 hired me to name their wrestlers. But Jeff Duden was great. Hope you check that out.
 And the next week Matt Caesar, former or Cubs world champion from the 2016 team. Matt is awesome.
 And he's a badass artist. Let me tell you, he's a he might be a better artist that he was a
 baseball player. And he was a pro baseball player, amazing artist, doing all kinds of work now,
 really great story, really great story about how he helped a check, check girl with bone marrow
 transplant in 2010 and how he's gotten really behind that cause and just education about bone marrow
 donations and things like that. He's just a great guy, like a downed earth all American guy.
 And you'll really enjoy that episode with one of my favorite episodes of the last couple of
 years, just how like real was like two dudes talking. And we did talk business and the business
 of baseball and certain other things. So it was definitely crossed a lot of lines pun intended
 in that episode. So check it out next week Matt Caesar, former Cubs. I guess he's always a world
 series champion. They can't take that away from me. Never. Next week. So it's a social media news
 in the me two category of the week. TikTok is adding support for text posts. I know we were
 waiting with baited breath for this Chris. I've been waiting for all this out. I can't wait
 to the video platform. That was made to text more people. Is this essentially a spin off of
 Twitter and threads? This is TikTok's add on. Yeah, I would say with all the things happening
 with threads to me too, they announced the addition of text posts to its platform as a wave to give
 users more ways to express themselves. The new content option will allow creators to share their
 stories, poems, lyrics, and other written content in an interactive and dynamic way. I'm thinking
 about all the poems I'm getting right on there. High coup. High coup. High coup. Was that like
 two, three? I forget that with the organization of high coups. Yes. TikTok. TikTok.
 Don't let my threads stock. Oh, I can go on and on. It used to be Twitter.
 Now it's catty litter. I'm interested to see if this has any effect on their numbers or how
 this is going to be utilized. But I'm sure people will make use of it. The TikTok loyalists will
 definitely capitalize on it. Yeah. Somebody will find a way to monetize it in some way or
 avoid the hell out of me with it when I get on there. And I just, I get in the vortex occasionally.
 I called the vortex. The TikTok rabbit hole vortex. What are you going to call it? Kind of lost
 into it. Like it'll pull me in. I can open it and I'm like, oh, 20 minutes later. I'm like,
 shit, where did that 20? I'm like, I probably swiped through 400 videos to watch one. You
 get in the vortex. I've never watched 400 video, three seconds to 400 videos. Like 20 minutes,
 probably something like that. It does suck you in. It does suck you in. And that's why I've
 avoided it. I know. Yeah. People are loving that shit though. I get I'm more of a YouTube
 shorts kind of guy. That's what sucks me in the most. Oh, my kids love YouTube shorts. That's
 something they they can actually get into because it doesn't require them to be like logged in.
 I can't have like weirdos chasing them. I'm old enough to get on there. And if you like YouTube,
 you can watch the full episodes of both the Radcast and the VK podcast. So check those out.
 We need our numbers to get up on YouTube. So come on, support us.
 Shameless plugs here on the Radcast. What happens when you get Chris now on the same episode?
 Yeah. What's app expands its channels feature for broadcasting to seven more countries. What's app
 has expanded its channels features to seven additional countries Egypt chili and several others
 that should not be named channels is a one way community conversation tool that allows admins to
 send text photos and videos to followers last month. The same feature was made available for
 Instagram users globally in early this month. WhatsApp launched a standalone app for where OS.
 So do you use WhatsApp? I do. It's usually my family over in Europe and all my international friends
 are definitely more WhatsApp. All my international friends. So we have workers employees
 of internationally that work and then my friends have friends in Europe and Asia and different
 places. What's app is like the like app over there for any type of messaging?
 It's I like it. I think it honestly I think almost the service is better if that makes sense.
 Yeah. I feel like it it sends more consistently for services week.
 We I think what happens in the US is we get in this back and forth between iOS and iMessage and
 if you're someone's on Android, it's being sent as a text message. Oh, you go from the blue to
 the green or whatever you're like, shit, did they get that? I don't know. I'm not sure if that went
 through. I hate every time I go up and down my building, it goes to green and I'm at the point
 I'm like, I'm not even going to send this because I don't did they get it? Did they not?
 Yeah, I don't it would be nice to have standardization and I don't only want to see the
 differentiation of iMessage versus Android because then it just makes me question if it went through.
 I'd rather just be one experience and yeah, and let's come on like with text messaging these days
 they've made it to where you can iMessage you can edit for a few minutes after you send it
 or delete it like the first time which is nice but I'll tell you what they could just make it
 where you could schedule and somebody's gonna go you can do it in the automation. Yeah,
 you can do it. It's conflict as hell but you can't schedule a text message. Sometimes I want to
 send something but I don't really want to bug them right at the moment. I just want to get it
 knocked out and I know there's a chance for this but they should have it built in. The amount of
 times I think of something at 11 or 12 at night that I like even just send to you and I'm like I
 know he's asleep or his family and I basically write it down but I'm like if I could schedule this
 to send it 7 a.m. it would definitely be yes exactly. So build that into the app. I don't know why
 I haven't built it and there are apps you can download and pay for but it's in a sound
 leader not using the base app but it gets into more issues so you can do that. I will say but how
 much marketing do you get on this? How many SMSes now are you getting marketed on?
 You're still getting a lot? Yeah. Seeing to pick up? Yeah. I will say for a marketing
 thing where they say that 80% of text message marketing messages are read like sometimes
 email like a higher read rate 5 or 10% but on text messages it's 80% oh definitely you know
 it's funny because at the point now where I'm actually writing stop like all these companies
 because now even when you opt in say you're buying a shirt 15% off they make you opt in to the
 text message ring to get the promo code and then I just got used to them pop you up every day
 and then now recently I'm like how about I just wrote that to my mom I wrote stop it she didn't stop
 and you don't have enough time to subscribe for your mother? I put on subscribe stop it she
 still kept sending I'm like mom now I accidentally like I thought I was writing back to one of those
 that was like the message before I wrote back stop my mom's like why are you stop what son?
 I'm like oh I never just ignore that mom I thought you were I thought you were circusy
 which I think is out of mystery I haven't heard that in a long time I'm just that
 place I like circuit city man the red and the black circuit city radio check both gone relics of
 today best but I made it through though now somehow a circuit city I think either one of those
 they miss that on the whole podcast wave I feel like all that equipment they sold now exactly
 all those microphones that were crappy but you're like why do I need a microphone in 1988 or 92
 or whenever it was karaoke bro karaoke bro there are some social help media holidays we don't want
 you to miss July 30th which is Sunday's international friendship day I'm just kidding of course
 come and go ahead and wish you and if I forget on our early international friendship day wish you
 the best in 31st Monday national avocado day you're going to see some avocados in Mexico commercials
 like crazy it's good and prepare for it so coming up is there going to be a discount on guacamole
 this weekend in advance of avocado day and then August 1st worldwide web day also known as internet
 day that's next week folks I think I'll surf the internet in a celebration of it just hop on the
 browser for all time type type it in manually yeah we'll get in we'll get on internet explorer
 just for the hell of it oh my god that's game oh god see how slow any standard website is on
 that'scape right now that's so even live yeah we should put a I'm gonna get the video editors to be
 putting like a one of those signs what does the sign like when you're waiting like one of the
 old ones like the hour go oh Joel Joel if you if you catch this part of the episode definitely put
 in our glass upside down for sure waiting waiting I remember I'm just long yet to wait like how spoiled
 we've gotten now versus what it used to be like waiting for browser to load 10 minutes you kids don't know
 what it was like different time different time yes now the world is on the web and the irony is
 I own a digital marketing agency and I hope they're desperately want to drop like digital because now
 everything's digital but people in Evelico are you digital agency do you understand digital yeah we are
 we do if you don't you probably aren't in business is an agency now but happy worldwide web day
 next week August 1st I thought this was fun natural light and spary you ever own spares spares
 sparing boat shoes oh yeah turning boat shoes into searedi beer holders
 natural light has struck a partnership was buried up cycle old boat shoes up cycle I never
 heard of that so you're not recycled and you're up cycling them that's a good marketing term
 there I it's funny you say that I thought he was at a fashion show Saturday night and there was a
 whole designer doing upcycling taking secondhand clothes making them better new yeah and like
 get a whole display on explaining what upcycling was and I was like all right interesting smells
 like up dog to me yeah you supposed to say what's up dog so I was like what's up what's up
 what's up dog up cycle old boat shoes and novelty beer holders according to a press release dubbed
 the bruisey the product is intended to keep beer cold and upright during boating season
 all right I'd like to see the I'd like to see what it looks like I'm curious
 like a leather hoosie yeah I guess consumers for a limited time what does it smell bad though like
 as an old shoe putting it to your mouth it sounds like before it starts it sounds like what they're
 taking a customer's pair of shoes I guess it's your shoes right but I assume there's some sterilization
 process I would hope I guess consumers for a limited time can comment on natural lights Instagram
 for the chance to be one of 165 people chosen to ship off their boat shoes to be reconfigured into
 the boat friendly drinking accessories so you send off your own shoes winners will also be offered a
 30% discount from sparing for a pair of shoes the efforts he's both natural light and sparing bringing
 an additional layer of purpose to traditional novelty marketing plays novelty marketing that's what
 a lot of the show is like let's be honest that's what we're talking about and arise only a brand
 refresh natural lighter this year they introduced new packaging and an act natural tagline so they're
 acting natural everything's natural we're nature we're going back to upcycling the sparing shoes
 it's fun it's fun it's a little weird thinking about I gotta yeah it sounds weird now that you
 brought up the whole like dirty foot thing but then I feel like I I see these videos on like
 bar stool of people trucking beers that are like boots and I'm like that's where I was going to go
 so by stepdad graduated from citadel Jerry if you're listening what's up so the
 the citadel man have quite a strange things and I'm pretty sure this is tied to the
 citadel if it's not something I'll get hate mail from the citadel but my brother my stepbrother
 also graduated from the citadel it's a very difficult task and I'm very proud of them for doing
 it I probably would never have made it but I'll say this is like we're at a party and old Jerry had
 a few this is probably like 10 years ago pretty hammered he had on some some some loafers and
 some of my friends were over this I was a little younger and my friends were a little younger
 and don't worry very drunk and proceeded to have beers out of his his loafers they took right
 all this shit all this is like a citadel tradition yeah I think it was I think it was like
 something to do with something they did like it's like okay y'all are drinking I did not
 partake in that I didn't want that fresh but yeah spectator sport for you yeah spectator I
 didn't feel like taking off for sneakers no no no no no I would have so much for a guy for mine
 this was not drinking yet on in his and they proceeded to enjoy that and that made me think of
 that here was for thinking about the sparrows being converted to beer boats maybe they're on
 something yeah they may be on some it's a natural light and spary hats off to you
 and you know what my friend I think we're gonna end it right there there's a couple more articles
 on our list and I don't think anything can top that one no I think that's the winner for me
 need to follow words Chris submit for your sparrows send them in you only got 165 spots go for that
 bruisey yes you need to find us the radcast.com search for sparrows you'll find all of the
 hot cast highlights from today natural light any keyword we'll bring up these highlight clips
 if you go to search bar on the radcast.com it is a good place to learn if you want to learn more
 about key guess threads or hot mustard sauces hey yeah just the best info here on the radcast
 and our great sponsor take a vacay.com v-a-y-c-a-y.com roll off the pain baby telling you it works
 for Chris Hansen saw your ice on the ones and twos I'm Ryan off we'll see you next time the radcast
 you