OG YouTube Influencer Dre Baldwin Dishes Assists on Mindset & Business Success

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 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up? Welcome to the list edition of the Radcast.
 I'm Ryan Alford your host.
 We appreciate you wherever you are, whenever you are, however you are.
 We are your number one marketing and business show on Apple.
 That's because of you and we appreciate you.
 We're getting radical today.
 We say if it's radical, we cover it.
 I'm talking to my man, talking to Dre all day.
 Dre Baldwin. What's up, man?
 I'm doing great, Ryan. How about this self?
 Hey, I've just been dying to have a guess where I could go.
 Think back to my days like Dre all day.
 We talked before. Dre day, I'm like, damn, this is the coolest name we've had on the show.
 And I know we're going to get into it also.
 I just appreciate you for having the coolest name I think of anybody we've had.
 Oh, thank you. I made it up myself.
 Yes. Hey, man, it's cool.
 Hey, I like anybody. Hey, I'm going to be me all day every day.
 I think it has that mantra.
 I know this part of what we're going to talk about in results and performance and all that.
 But hey, be yourself every day, right?
 That's right.
 I know your former basketball player.
 We talked about that.
 I got four boys trying to get their game on.
 And he played nine.
 Nine years overseas division three school.
 Hey, you were just the guy that kept on going.
 I mean, what?
 Well, got you in the ball.
 Man, great questions. Environment.
 I'll come from Philadelphia and when you're in the city,
 where I come from big cities, especially on the east coast in northeast part of America,
 New York, Boston, Baltimore, Philly.
 That's all we do is play basketball.
 You got some football players.
 You got some baseball.
 Maybe somebody goes over to the tennis courts, but the playground I grew up at.
 No, I was on the tennis courts.
 Grass was for the dogs.
 And they didn't even keep the baseball field manicured.
 So you the play basketball or you were at the end on the corner.
 That's pretty much all you did when you were going and talking to girls.
 So I know trying to a little bit of every sport, but the only sport that I really,
 I played baseball for a while, but I wasn't really that good.
 Then I just went over to the basketball court because that's where all my friends were.
 Everybody in the neighborhood was on the basketball court.
 So that's just what you did.
 And usually if you're not somebody by around age 15 or 16,
 you may still play, but you're not like ambitious and not serious.
 You're not coming to the court by yourself practicing, but I was stupid enough.
 I'm trying to keep practicing even though I had no success by age 15.
 I just kept practicing and no, here we are.
 Hey, practice makes perfect clearly.
 Right.
 I mean, you end up playing overseas in the pros and doing a lot of things and something
 that some smart bug in the year told you to go do some YouTube stuff
 where you got 142,000 followers now.
 So you've been doing some things, right?
 I see it.
 I see it.
 And look, I'm just going to say for the record.
 So everybody listening.
 We're on, we're, I don't know, I think this will be over 400 episodes by the time this launches.
 And we have a lot of people that want to come on the show.
 But I can't think of a single one that sent me a personal video that like Dre did.
 He sent me a very nice video live.
 I'm like, dude, for effort alone, I'm this guy's coming on the show.
 And I want to tell his story.
 And then I got to know you like behind the scenes looking at other stuff watching videos and stuff.
 I'm like, I really appreciate the effort that said a lot about who you are.
 You're living up to what you're preaching, brother.
 Well, I appreciate him.
 Glad it worked.
 It did, man.
 It's just a lot.
 I appreciate the personal touch involved.
 But I know we jump right in the basketball thing.
 That's just where my head being though, ex, I guess they're always a basketball player.
 But let's throw this at the stage for everybody a little bit more about who is Dre Baldwin?
 Sure.
 It's a comfort city foot off.
 As I said, it was always in the sports and told you about that.
 I only played one year high school ball.
 No, I scored two points per game.
 So anybody who doesn't know basketball, I always tell them of you.
 My one year was my senior year.
 So you scored two points per game in soccer or hockey in a hall of fame.
 Two points per game in basketball.
 You're nothing.
 You might as well quit getting out of high school.
 I knew I was going to college as a student.
 But nobody was calling for me to come play on their team.
 So I had to walk on.
 And for those who don't know the means, you're going to be walking the gym and you try to play your way into a spot on the roster.
 Which I did.
 The thing is, it was at the D3 level, which doesn't produce pro players.
 Pro's usually come from Division 1.
 Those are guys you see on TV.
 So when I got out of college, I was in the same situation again.
 Nobody was checking me for me to play pro.
 So I worked a couple of jobs.
 I worked at Foot Locker, Simon Sneakers.
 Or at that Valley Total Fitness on gym memberships.
 And Valley's out of business now, not because of me.
 I sold a lot of memberships.
 But this was a graduate college in 2004.
 So this is the summer of my first year.
 I worked those jobs.
 And then summer in 2005, I went to this event called an Exposure Camp.
 It was like a job fair for athletes.
 And you had to pay to go to these events.
 It's like a casting call basically.
 But in the sports world, I played pretty well with that event.
 And that event.
 And what happened after that pretty much once in my career.
 Playing ball.
 So I started playing overseas in the summer of 2005.
 At the same time, I took that footage from that Exposure Camp.
 It was on this thing called a VHS tape.
 You remember those right?
 Oh, yeah.
 My first job at school was a place called Movies.
 It was a competitor blockbuster.
 All I did was put tape set and have to rewind them.
 Yeah, you're the membership card.
 And they asked you to rewind the tapes and rewind.
 Be kind rewind.
 That's right.
 I put those stickers all of them.
 Exactly.
 And it took a couple of minutes to rewind the tapes.
 It was immediate.
 So I had the VHS tape with my footage from that Exposure Camp,
 which was very important footage.
 Because it was me playing against pro-gobble guys.
 Mind you, I played D3 in college.
 So my tapes from college weren't as valuable as that exposure can't take.
 So I got it.
 I took it to an audio visual store.
 They put it on a data CD.
 And I put that CD on this new website.
 I put the CD in my desktop computer and uploaded the footage to this new website.
 They said you could put as much footage up here as you want for free.
 It was called YouTube.com.
 And that's where I started to build my name online.
 Most of the time, people recognize me in the street these days.
 It's not because I was a almost 10 year professional basketball player.
 It's because I had videos on YouTube.
 Go figure, right?
 They know you from YouTube and not from your actual career.
 So I have YouTube going and I'm playing ball at the same time.
 But the ball career wasn't always on the straight and narrow path.
 Because I came from the Division III level.
 So sometimes one contract would end, but there wasn't the next contract.
 So similar to like actors and actresses, you know, and the next deal was coming through.
 So 2009, I was unemployed.
 The phone was not ringing.
 I started to focus a little bit more on this whole thing.
 I was doing on the internet, which we now call having a brand and content and social media.
 These are all becoming new phrases at that time.
 And you're in the marketing world.
 And that was like the turn.
 That's when things started to turn.
 And that's when the critical mass started to hit.
 I had an audience, a ball player.
 So they were just ball players.
 So I started to create my own products.
 $4.99 for a dribbling program and shooting program.
 That's how I became technically an entrepreneur was through that.
 And when I saw the audience response to that, I said, man, I could do this for the rest of my life.
 I'm not going to be able to jump high.
 I won't always have a 40 years vertical and be able to dribble.
 But I can take an idea out of my head, turn it into something real and put a price tag on it and exchange it for money.
 What we now call intellectual property.
 I wasn't even familiar with that term at the time, Ryan.
 But when I did that, I said, I can do this forever because basketball is not the only thing I can do this in.
 But at the time, that was my audience.
 Then the ball players started asking me about mindset.
 So I started talking about mindset.
 And then people who didn't follow basketball, didn't care about basketball started finding these mindset videos.
 Because I used to do this video every Monday called the weekly motivation.
 And I only started that because the ball players were asking me about showing up every day.
 Or how do you get the, how do you get over performance anxiety?
 Or you got cut from your high school team during three times.
 I just got cut from my high school team.
 I'm thinking about quitting basketball.
 Should I keep going?
 No, I just graduated high school. I never played high school ball.
 Everybody in my family sent me to give up this hoop dream.
 Should I keep going?
 No, can you give me something to something I can use to make a decision?
 And I started talking about mindset just for the ball players.
 Because at the time, 100% of my content was just drills and shooting and dunking.
 And I did the weekly motivation Ryan every Monday for 400 Mondays in a row.
 And that became the foundation of what I have now.
 Because what happened is a bunch of people who did not play sports started finding me through those.
 And they would say, Dre, I don't play ball.
 I'm not trying to play ball.
 But the mindset stuff you're talking about, that applies to everybody.
 And they don't have to play sports to get value from that.
 And that told me when I get done playing ball, I'm going to take this piece right here.
 And I'm going to go over into this space and find these other people who aren't athletes
 and see how I can serve them.
 And that's pretty much what I've been doing ever since then.
 Man, you're ahead of your time.
 Like everybody's talking about personal braining now.
 And like it's gotten popular.
 But not on other maybe like Gary Vee and a few other people like doing YouTube.
 And what year was the YouTube started?
 That was oh five.
 Yeah.
 Then you're pioneering here, man.
 Personal brand YouTube pioneering here.
 Yeah.
 You've been watching it all on full.
 I told you so.
 Right.
 Now everybody's trying to get in on that game or not everybody.
 I still on the pop enough people are because there's still someone's leverage to be had.
 But you've written 33 books.
 Is that right?
 Yeah.
 That's right.
 First one was the only one that's a story, which was it's called buy a game.
 And it was just me telling my story of when I first started playing ball up through my college years.
 And I really made it for the basketball.
 It's a narrative.
 All the rest of them are more like a personal professional development.
 Yeah.
 What did your inspiration?
 One, what got you inspired to leverage the personal brand stuff.
 But what also inspires some of your motivational approaches?
 Is that all like just internal or do you have mentors?
 What was some of your inspiration for the approaches that you now share with people?
 Great question.
 So several answers to that.
 So first of all, I got to give credit to my parents and my mother's an educator.
 So she had my sister and I are reading from a very young age.
 So I've always been in the books.
 So always a reader and that's what we answered writing.
 And I was always into the human psychology stuff.
 How does the brain work and how do our thoughts translate to actions?
 I couldn't have said it that way 20 years ago, but I was always thinking it.
 Because the bookstore, back in the day, before we had Audible and Amazon,
 if you wanted a book, you had to go to the store, right?
 You had to actually buy the book.
 And my mom, because she was in education, she would always go to the bookstore to get no kids.
 Because she's an early education.
 She would get kids books and stuff.
 And I would go to the sections I like.
 I would go to the sports section.
 And at the time, the section was called human psychology.
 Right?
 Now they broke it down to personal development, personal growth, self-help.
 Now they got all these subsections.
 But back then it was this human psychology.
 It was one little section.
 And I used to always go there.
 And that's where I started to notice that there are people who actually wrote about this stuff.
 And I'll give you a couple of experiences.
 So first of all, I got invited to a hotel network marketing meeting in 2000, maybe two.
 And in that meeting is a couple of things.
 First of all, the speaker on the stage, spending about 80% of the time just breaking people's false beliefs
 about how business works and how money works.
 Which was completely different than the stuff I was learning on my college campus and I have a business degree.
 They weren't talking about that in those lecture halls, but this guy was talking about in that hotel meeting.
 So that, first of all, opened my eyes about it.
 Secondly, the guy said at the end of the meeting, go outside and buy the personal development books.
 Because if you're going to build a business, you got to build yourself too.
 And that's when I realized there was a term called personal development.
 And I couldn't afford the books as I was a broke college kid.
 But when I got back to my campus, I went on eBay.
 This is pre-Amazon.
 When you want to think about stuff, you went to eBay.
 And I bought a couple of pirated copies of two books that I remember.
 One of them was Thinking Grow Rich by Mpomi Adil.
 And the other one was Ristappordab, Robert Kiyosaki.
 Thinking Grow Rich told me that you could consciously and intentionally alter the fault patterns in your head
 to alter your actions to alter your outcomes.
 I didn't know that was a thing, so I read that book.
 And at my age, I'm 21 years of age at this point.
 And then Robert Kiyosaki, Ristappordab, he went even further on what the network marketing guy was talking about.
 You think the only way to make money is to do it this way.
 But there's a whole different world of people making money doing it this way.
 And that told me, I know when I get out of college, I want to play ball.
 I still have my hook dreamer last.
 But I said, after basketball, because I know this is not going to last forever,
 I'm going to do what this guy's talking about.
 I'm going to go into entrepreneurship, because I knew I didn't want to do the quote unquote regular thing.
 So one more experience was around that 2009 time.
 By the year earlier, I just finished reading maybe the digital era's version of Ristappordab,
 which was the four-hour work week by Tom Ferris.
 Now, what he was talking about was how can you get more done in less time by leveraging the internet
 and hiring a person in India to do work for you for way cheaper than an American.
 I never heard anybody talk about that. How do you delegate?
 And I took a lot of the concepts that he was talking about, because a lot of people don't notice.
 The reason Tim's books blew up, because he had a really popular blog.
 And he had a lot of relationships with bloggers.
 So when his book came out, they all pushed his book, and that's how it blew up.
 I was reading his blog, and he's the one who gave me the experiment that led to those four-hour and 99 cent programs.
 So I've always just been a big reader.
 So you see everything I'm missing here comes from a book.
 All right, so these books and Tim's blog, and then just following the instructions.
 Because I knew I didn't want to do the regular nine-to-five thing.
 And the basketball at the time was not doing anything.
 So I said, just in case this never does anything again, what can I do?
 And the internet was the internet at this time.
 There was about the hit critical mass, and I already had an audience.
 So that's what kind of led me in all these directions.
 So that 0809 through about 2011 period, when I started talking about mindset,
 and I started leveraging my online persona.
 And then everybody started using social media, all happened all at the same time.
 It all came together.
 Exactly.
 It's fascinating, man.
 I will say this, like, being an athlete myself and having friends, a lot of friends that are athletes.
 You don't meet too many people that are, it's not that all jocks are all athletes aren't book smart.
 But it's typically like passions don't always align with scholar.
 You like the athlete and the scholar.
 Any kind of the bookworms?
 That's a rare combination.
 Yeah, thanks though.
 And that's why I got to get credit to my parents as my mother is an educator.
 So no, I was lucky I had a teacher at home.
 I know exactly.
 My wife's been an educator.
 My wife's family is an educator.
 My wife's the principal of a middle school.
 God bless her soul.
 But so I know that educator side.
 And I was somewhere in the middle.
 I mean, I was a jock and played sports, but I was a good student, but I was not a scholar.
 I did not.
 That was good enough.
 Once I realized the good enough, I thought I could get by with a seed.
 That's pretty much.
 I graduated with a 2.6.
 So seeds get degrees.
 That's what they said.
 Yeah, exactly.
 That was me in college.
 I think I have the highest income ratio to GPA out of Clemson.
 So you don't like that one.
 Very good.
 But yeah, man.
 So explain to me exactly like what's the day job now?
 What do we do?
 You've written 33 books.
 You're working with people.
 But what exactly are we doing to help people today?
 The main thing is really just I talk about unique ability.
 And my unique ability is taking a complex concept relatively complex.
 And breaking it down into bite-sized pieces and putting it back together.
 So someone else can understand it.
 So I can do that through a lot of different formats.
 I can do it through a book.
 I can do it through conversations like this.
 I can do it through coaching.
 I can do it through a course.
 The main thing we do here at working in your game is our university, which is coaching.
 And that's we have groups.
 We have we do some one on one.
 Of course, we sell the books.
 We have a bunch of courses and stuff inside the university.
 And that's the main thing.
 The speaking.
 I do speaking as well.
 I haven't been as active in it since the since COVID hit.
 But I'm going to get back into that game and probably going into 2024.
 But those are really the main things.
 What's some of the common things when I talk to you?
 I'll call you a performance coach.
 I don't know if you call yourself that, but that's in a performance mindset coach.
 Get more out of yourself coach or get the most out of yourself.
 That's right.
 Talk to me about what are like the common fat things that you see.
 Like when you work with people and I'm sure when you work one on one,
 everything's got everybody's got a personal story of things.
 But I feel like there's got to be some common roadblocks that you see.
 And then maybe solutions that you provide to them.
 What's like the biggest hold up for most people that you work with or see
 or some of the common issues that you tackle?
 Number one is always in the mind.
 Everything starts and ends in the mind.
 So even when someone's challenge Ryan is, they want to make more money.
 And this is often one of the things you hear, especially with entrepreneurs.
 I want to make 10,000 a month.
 Somebody told me they want to make 100,000 a month.
 And the thing is, if you don't change your mentality from where it is right now,
 I can give you all the how to in the world.
 You're not going to do it.
 You're not going to execute on it.
 So the number one thing is the B do have principle.
 And it works in that order.
 And a lot of people don't understand it.
 You have to change the way you're thinking and the way you're showing up.
 Your internal posture first.
 Then we change the behaviors.
 Then we get a different outcome.
 But a lot of people want to go straight to the behavior to get to the outcome.
 But what I tell people all the time, Ryan, is if all you need, it was a change in behavior.
 More how to and more strategy.
 Just go to Google or a chat GPT.
 You can tell you everything you need.
 But we all have access.
 We have access all that stuff for years.
 Why isn't everybody successful?
 Knowledge is cheap.
 What did you say?
 Knowledge is cheap now.
 It's not for knowledge issue.
 But people don't execute.
 So that's the problem is people don't have the mind to execute on the knowledge.
 It's fast day.
 I talked to a lot of smart guys and you're one of them.
 But we're so self limiting.
 Like in our own brains.
 I don't know where some of us have trauma and there's certain things that we've all gone through.
 And that have a lot to do with it.
 But in general, we just get our own damn way in our head.
 And I think we don't understand the true capacity that we have.
 It just seems that way, right?
 Absolutely.
 And it applies to all of us.
 Even myself sometimes.
 I know that the only thing stopping me from doing this stuff is us.
 I just haven't found a right trigger to move myself to do the access that I know I need to do.
 Yeah.
 And I feel and I've learned this and is still go big enough sometimes.
 Like we think we think small, we want to go small.
 And one of the concepts that I really believe in is it's easier to 10x than it is to 2x.
 And it's like the concept of I think it's still back to that mental roadblock that we have.
 I don't know if we don't think we're deserving of it or if we think that it's a lot of factors.
 But I find that people just don't know how to go.
 Scientists say they don't know how, but they hold themselves back from being all that they could be.
 And how do you when you work with someone that we feel like that is?
 What's what's the unlock typically for something like that?
 Great question.
 Did you read that book?
 I've been hardy and I've had a I feel like I should have because so many people have told me every like principle from it.
 But yes.
 So I've read that book four times back to back.
 I've just finished it for the fourth time this morning as a matter of fact.
 Oh, look at there.
 More centered because that's the season that I'm in.
 The season that I'm in right now is I got all the pieces now.
 How do I put some gas on this?
 Absolutely.
 And to answer your question, number one thing is environment.
 But it was number one thing because let's say you have a $10,000 product, right?
 And then you want to sell it for $100,000.
 You want to, but you keep, no, your mind keeps defeating you to sell it for $100,000.
 The main reason is because you all the people around you are $10,000 people.
 So you don't see anything around you to make you believe you can get $100,000 for this product because everyone around you is offering you $10,000.
 So you have to get around people who are already selling stuff for $10,000 and buy stuff for $100,000 and buy stuff for $100,000 so that you can see that it's real and then you can believe it.
 This is one of the values of things like masterminds and being around the right types of people and investing in environment and going to conferences and getting into coaching.
 Because you get around other people who are playing at a higher level, which makes you believe that the higher level is real because you're around those people.
 But when you're hanging around a small-minded people, you're eventually going to think small.
 It's just how it works.
 It's all the association.
 You become the average of the people you spend the most time with.
 Even someone listening to this who doesn't know anybody or you don't have access or maybe you can't afford to get into a program.
 This is the biggest excuse most people have.
 I don't have the money.
 Okay. Can you listen to this show every day?
 Can you tune into somebody's YouTube every day?
 Can you follow just 50 people on Instagram who are only talking about high level things and unfollow everybody else to stop paying attention to the nonsense?
 So you can bicariously associate with someone even if you never met them.
 But people don't have the discipline to do that.
 So the environment, answer to the question is environment, 100%.
 Yes.
 We are the product of the five people we hang out with.
 It's like a single look.
 It's as simple as that.
 It's bigger than that, but it's, but there's truth to it.
 Like the voice inside your head gets compounded by those around you.
 And if you hang around small people, you'll have small thoughts.
 Like you said that in small-minded and not physically small, just small-minded.
 And I think you're 100% right.
 And there's so much free again.
 Jeez, I give away all my best advice.
 I've posted over 3,000 times the social media.
 It's all out there.
 So you can get it.
 And it's more accessible than you'd think.
 I answer, I get 300, 400 DMs.
 And I answer a lot of them, especially through legitimate.
 Like the access, it's 100% what you said.
 It's either it's a product of discipline or excuses or whatever it might be.
 Because it's all right there for it's your fingertips if you want to go get it.
 Do you experience a lot of that?
 That's the thing that I think is hard.
 Grit is tough to put it to instill in people.
 Yeah, so it is.
 And I think sometimes you just got to find the people who already have it.
 And there's two sides to it.
 There's the benevolent side where you want to help people who are in a helpless position.
 But then there's the side of we got to turn our filters on and find the people who are swimming towards the ladder.
 Right?
 And as they say when there's people in a capsized boat and a helicopter comes,
 they can only say the people who are swimming towards the ladder.
 You can't save everybody.
 So it's a it's a decision that we have to make like us who are out there serving
 that we have to help the people who need it once it are coming towards it
 and will actually implement what we share with them.
 And if they won't do all four then you can't help them.
 And you try to help somebody who doesn't want to be helped them.
 I'm going to hate you.
 And you're going to waste your time and that's pretty much how it goes.
 How you feel about you success launch or we all have our journeys.
 But what do you tell people that want to be an entrepreneur?
 Are you are you pro working for people working on for yourself?
 I'm pro both because I had a lot of jobs.
 Before I even for my basketball career went I probably had 20 part-time jobs.
 I started working on 50 and I've had a lot of jobs.
 And because I know how to follow instructions and follow rules
 that's how I know how to be a good leader.
 That's how I know how to delegate and tell people what to do and move people around as necessary
 because I know how to follow.
 So I believe many good leaders started off as good followers.
 So I think it's both.
 And I don't think entrepreneurships are everybody because people want to be entrepreneurs
 because they want stuff that comes with it.
 They want the freedom.
 They want to say it's two in the afternoon and I'm at the mall.
 I'm going on vacation for a weekend.
 I don't have to ask anybody for the time off.
 They want the things that come with it.
 But they don't want all the other stuff that goes with it as well.
 It's Wednesday.
 I got to make payroll on Friday and I'm not sure how I'm going to pay everybody.
 They don't want that.
 They don't have to figure that part out.
 Or when someone does a you get a charge back on a five figure sale
 and you got to deal with that and credit card companies.
 They don't want to deal with that part.
 That's part of the game as well.
 But what people have not understand is that there are no perfect outcomes in life.
 They're only trade-offs.
 So just the question is, what are you willing to trade for what you want?
 Because anything you choose in life, there is a trade-off.
 You just need to know what it is and decide what's one you're okay with taking.
 Boom.
 That's a good one there.
 That's going to be a highlight clip.
 We're going to circle that one right there because so many people,
 I don't know if I've ever heard it phrase quite as good as that, right?
 Because it's the truth.
 And then you get those examples and I've lived everyone off of brother.
 I was having negative flashbacks.
 It was like, damn, this could be a highlight clip.
 And I'm like shaking in the seat because I remember some of those days.
 It is not easy.
 We all want the spoils.
 And it's the great thing in the terrible thing about social media.
 It's all out there.
 But we glamorize some of the benefits of entrepreneurism.
 But we don't always shine the light on the truth.
 That's right.
 One of my faiths.
 Exactly.
 That stuff happens in this part of the game.
 And anything else you pick, there's a game.
 And that's why we call our thing work on your game because everybody has a game.
 You just need to know the rules of the game.
 That you're getting and understand what comes with it.
 It's not all just the pretty stuff.
 There's a shadowy side as well.
 What do you tell people that you were early, man?
 But with personal branding.
 What do you tell people?
 I assume you're still pro personal branding.
 You talk to people about that, like what the power of social media and what that does for you once you're known.
 Yeah.
 I think most people understand it.
 If you use social media, I think people can see the power of it because they see how people get popular and they get all the likes and followers and the no vanity metrics.
 And a lot of people incorrectly think this is because you have vanity metrics.
 That is a leading indicator of income when it's actually not.
 It's all actually usually in the opposite direction.
 Vanity metrics are a reflection of what your business is doing.
 It's not an indicator what it's about to do.
 But most people are, most people wants to get that attention because they want to dopamine hit the kinds of social media is engineered that way.
 But as far as building that personal brand, if leverage is the right way, if someone understands the fundamentals of how having a personal brand can be leveraged towards getting a job you want or running a business you want or attracting the type of client tell that you want or just making the right type of associations that they understand those fundamentals.
 And it can be very powerful with the understanding the caveat that you can't get sucked into the matrix of giving all your resources to the social media platforms and not getting anything back because they're already making out on this right now.
 They're doing that on all of us by the day.
 So we've got to make sure we're not getting used up too much.
 Exactly.
 Because you can get sucked into it.
 And I mean, some rise that, well, I'm the vanity metrics in the, it's within the day.
 It's got to be dollars and sense metrics.
 You know, all the followers you want, how many customers you got.
 And it doesn't always translate.
 But there's two sides of the man.
 You need and want to have volume of attention.
 But he can have a million followers and not have a dollar in the bank.
 And I think it's probably more of that going on than the other.
 It's the flip side of it.
 Oh, yeah, because it's easier to get a follower than it is to get a dollar.
 You can follow you but never buy anything from you.
 And I've even talked about that to my audience.
 There are people in my social media who every time I post something there,
 I can it in commenting.
 But I look this person's name up in my customer list and not there.
 And they never bought anything.
 Yeah.
 But I can never be posted.
 And often the people who give you the most money, you never see them in your comments.
 All right.
 They're never engaging.
 But they're watching.
 But they're not liking.
 They're not commenting and not doing anything.
 So it often can be the exact opposite of what it looks like from the outside.
 Yeah.
 It's so true.
 It's so true.
 I've experienced that where I can think of my clients and I get referrals from the podcast
 and for different things.
 And I'll talk to them or I'll see their, they come on to the radar.
 And I'm like, I've never seen or heard this person before.
 But they've been, but they've been hovering for a while.
 Clearly.
 That's good.
 And that's where you never know who's watching for good matter and different.
 But you're leaving an impression in a legacy that can either make you or break you.
 I think a lot of people want to take advantage of it.
 But then get caught up and I don't know, trying to be something they aren't.
 Or perhaps showcasing something they shouldn't.
 Yeah.
 I agree.
 And I figure right that most of your best clients, if they're even all in social media,
 they're the lurkers, right?
 Hovering and lurking.
 They're not making themselves very known.
 But they are looking at and seeing everything you're posting.
 But not letting you know that they're seeing it.
 But then if you talk to them, they tell you or they'll reference something that you said.
 And you don't even remember that you posted it, right?
 But they remember it because they saw it.
 So that's definitely a thing.
 And also, with social media, no one thing I say about it is,
 social media was created so that people could just tell the world their business.
 And it's pretty much what it is.
 You're telling everybody, what's your apron on? Where are you going?
 Where are you at?
 When you're going on vacation?
 Where are you with?
 What are your kids?
 You're telling everybody everything about you.
 Which can be beneficial because of that's people in.
 But at the same time, you also got to be wary that, again, you're telling people everything.
 So you also just got to be aware of what you're putting out there and notice that,
 you need to know that people are noticing every little thing,
 even when you think they're not noticing.
 Bingo.
 Bingo.
 That's exactly right.
 What are the things that are in your, I don't know,
 you've been doing social media for so long.
 You've been doing YouTube for so long.
 Are there other platforms or tactics or things that you always forget with?
 There's bullish repair.
 I think it's bullish when you're high on them.
 But we'll go down that road.
 Things that you're high on that you that you like or you see your growing or where you're growing most.
 So as far as platforms, I like this kind of platform.
 Audio platforms, podcasting.
 So I have a solo show.
 So I just do a solo show every day.
 So it's like the radio.
 So I like doing that because the type of clientele that I'm looking for Ryan
 are the type people who they are not sitting and watching a YouTube video.
 They don't have time.
 They're work.
 They're working on a day.
 They're running their businesses during the day.
 So they listen to my, they will listen to something like me or an interview like this while they're working out
 or while they're headed to the gym or while they're driving back and forth to work.
 Because that's the, those are the gaps in their schedule.
 As far as the social media platforms, I'll get on anything where there's attention to be gotten.
 But I really want to have my assistant handle that.
 I don't do both of my hosting.
 I've got my assistant take care of all that stuff.
 I just show her exactly how to do it.
 And then just make sure it's done.
 I look at it and make sure it's done right.
 Something's missing.
 I'll catch it.
 But other than that, just make sure it's done.
 The biggest thing that I'm bullish on right now is really offloading as much as I can so that I can just focus on what I do best and what only I can do.
 So I don't want to build another funnel in my life.
 I don't want to have to go make another call for a speaking gig.
 What's the other things?
 I don't want to open up Facebook ads anymore.
 So all these things that I know I need from my business, but I know there are people who do it better and actually enjoy it.
 I want to let them work with it.
 If I got to give you a cut of the sales, okay, I'll give you a cut.
 Get off my hands.
 If I need to pay you a lump sum upfront, I'll pay you upfront.
 But I don't want to have to do those things.
 Those things take a lot of time.
 And a overtime they start to put me to sleep.
 What I need to be doing is stuff like this.
 I'm a front facing individual.
 So I need to be the front of the people having on going conversations one on one and with groups.
 That's why I need to be on or writing.
 Those are my three major skills.
 One on one group conversations and writing.
 So everything else I need to offer.
 There you go.
 That's smart man.
 Got to let other people do what they do best and you do what you do best.
 And that's one of the harder things to learn.
 Like for a lot of people with scaling, they have a control.
 Letting control, let go of control of things.
 When you can master that, you get real powerful because that's what holds back the most.
 I see, because I see me, lots of people.
 And they're like, maybe a little older than me, like 50.
 And they're still like a one-man role in crew.
 And I'm just, and they've, they're the lifelong entrepreneur.
 But I know that they barely have what they can rub two rocks together with.
 And I'm just like, because they just can't let go of it.
 And I think that's a hard thing for people.
 Yeah, it's a mindset thing.
 And it's not a how to do it thing.
 Because how many books are there out there on how to delegate and pass off work.
 And people do three hour webinars for free.
 How to pass off work to other people.
 But a lot of people don't have the, they don't have a stomach for it.
 They don't have a stomach for giving that stuff up.
 And I heard Dan Sullivan talk about this.
 You familiar with Dan Sullivan?
 Yep.
 He says, he talks about confidence and courage.
 And what's the difference between the two?
 He says confidence feels good.
 Courage is what you need to, again, drop something that you've been doing for a long time
 and hand it off to somebody else.
 It doesn't feel good.
 It's anxiety inducing.
 And a lot of times people will say to me, Dre, I don't want to take this next step forward
 because I'm not confident in doing it.
 And I say, you're not supposed to be confident because you have no experience in doing it.
 So you're not going to have any confidence.
 Confidence about past experience.
 Because you're drawing on what you did in the past, and though you can do it again.
 Courage is about future experience because you're doing something that you never did before.
 But you have to find the internal fortitude to do it anyway,
 even though you have no past experience and no guarantee it is going to work.
 Most people are good at finding their past courage,
 but many people cannot draw on courage, whether they're confidence or other.
 But they can't draw on courage to move themselves forward.
 And this is how a lot of people get stuck.
 Like those people you describe, this gets stuck doing the same thing
 because they can't find the courage to stop doing it.
 I love it, man.
 But hopefully people have the courage to reach out to you.
 For those that are courageous, working to find Dre Baldwin online in social media.
 Where can everybody keep up with you?
 I'm on every platform.
 I'm probably most active on Instagram.
 I use Instagram Stories function a lot.
 So if you want to get a feel for what my day is like, Instagram Stories.
 My Instagram is just my name at Dre Baldwin.
 I'm on every other platform.
 So whichever one you like, we publish there every day.
 I see to it in my assistant.
 Again, my assistant takes care of that, but it's all coming funny.
 And the other place to find me is work when you're getting university.com.
 So that's the place where I do all of our coaching, all of our programs.
 Everything happens at work when you're getting university.com.
 But if you follow me on any platform, you'll probably end up hearing about that somehow somewhere.
 I love it, man.
 I appreciate the personal video to come on.
 You've added a lot of value to this show.
 And I look forward to staying in touch, man.
 Absolutely.
 I appreciate the opportunity.
 Thank you for sharing your platform.
 My pleasure, man.
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