Elena Cardone - Actress, Speaker, Author, Investor, and Entrepreneur

 Everybody has a job to do, and you really, at the end of the day, it's like, take the ego out of it.
 It's who are you as a couple? Like, you have to become a team, and we're so far away from that
 target. It's such an impossible target. I do live in reality. But yet, that keeps us focused,
 it always keeps us driven. I'm not just giving this as the PR answer. This is pure joy for me when
 people come to me, and they say that something I said affected them, and they had a big win in their
 life. You're listening to the Radcast. If it's radical, we cover it. Here's your host, Ryan
 Alfred. Hey guys, what's up? Welcome to another edition of the Radcast. We're empire building
 today, one by Lena Cardone, actress speaker, author. Maybe just call her a badass, but I think I'm
 just might. What's up, Elena? I like that. How are you? I'm good. Thank you for joining us.
 Sonny Miami to sunny South Carolina here. I love it. I love it. Keep it in the South. Keep it in the
 South. Come on now. Come on. I might be the only one with the Southern accent, though.
 Appreciate you joining us. I know you guys are busy, so I really appreciate the time.
 I know you and Grant are doing a lot of great things in real estate with 10X, and you're doing a
 lot of things with empowering women and a lot of things I admire. My wife told her I was talking to
 you today, and she was like, all right, that's cool. That may be one of the first ones I actually want
 to watch. I'm like, I love that. I love women. I love women. Yes. Let's start with a little bit of
 your story, though, Elena. I know obviously people can Google and go search for things and read
 things, but I'd love to get it in your own words, kind of your story building up to today.
 Well, it was transformational, for sure. Started out in New Orleans, Louisiana, kind of a rebel
 punk rock chick, but back when it was real punk rock, not before it was fashionable.
 And so I just had a mentality of wealthy people suck their greedy, give to the poor,
 you know, steal from the rich literally and did, steal from the rich, give to the poor. So I was
 like just wild, you know, agnostic kind of chick. Went to Los Angeles at 17. I knew no one,
 and I left at 17 to pursue acting slash modeling, but it really wasn't to, I mean, yeah,
 that was my dream at the time, but it was more so as that was my out and my escape to lead New Orleans
 because it was pretty hardcore, like literally hardcore. And so that was just kind of the avenue.
 I was never an academically overachiever. I was more of a visionary and artist,
 but I did have an ability to memorize. So I made passing grades, but I didn't really,
 there was nothing really that was applicable that I knew how to apply. That was not my area. So
 never went to college. I went to L.A. at 17. And, you know, I had my up years, my down years,
 or months, or however you want to call it. I was, you know, I was always hanging around guys.
 I don't know, I just, I just clicked better with guys. I just kind of understood them better. So,
 I mean, I worked on 60s hot rods. I was 10th in California for shooting sporting clay. And,
 and I always just had this mindset of never dependent on a man, be independent. And, and I just,
 I never wanted to be in a relationship long-term. I never thought of myself as wanting to have kids,
 which is so ironic now, because, because now I realize, wow, I would have like, I would have
 deprived myself of my greatest, most powerful talents. Like, I just didn't know how amazing I
 would be on that this side of things, but cutting back to the previous. So I was kind of, you know,
 kind of doodish in my mentality, with in regards to relationships. And I just never wanted to
 let anyone in and didn't. And, you know, I say this braggingly. I've never been broken up with
 by a guy. And, you know, it's just because of you, because I was like back in the day. I mean,
 I just used to be kind of a badass. I was on a TV show. I had hot rods. I mean, a 65 convertible
 RS SS Chevy Malibu. I mean, that I restored myself in a 67 Camaro with a smoker window. I mean,
 I was freaking hot, dude. And, running around town, shooting shotguns, winning competitions. And,
 so anyway, I then encounter Grant, you know, and he pursued me for 13 months. And he was just
 very different from the type of guy I had ever dated, because I was, I was in the acting world.
 So I knew a lot of, you know, famous actors, a lot of famous musicians. And that was my world.
 It wasn't a business world. And Grant looked like a business guy. Like the first time I met him,
 he was like, it looked like he was in a golf outfit. Just not my jam. He calls me. I don't return
 his phone call. This is back in the day of the answer machine days. And he leaves a message
 to a month every month for 13 months, no return phone call. Finally, he finds out I was shooting
 sporting clay at the time. So he rented the range and was like, hey, I rented this. He left the
 message. I rented the range. And it's not cheap shooting. And I'll admit I was like, oh, I'll,
 you know, oh, oh, he wants to play big bad guy. Like I'll let him pay for the bill. So I was the
 first, but the joke was on me at the end, because it was the only time I called him back. I was like,
 yeah, okay, I'll meet you at the range. And then we shot and then, you know, he was cool,
 but he wasn't like, anyway, he becomes friends with one of my friends. I'm going to get off
 of that story. But anyway, he gets in the circle. Next thing, you know, we're hanging out as
 friends. I know the guy likes me, but he doesn't like do the typical guy thing where they get mad
 when you don't like them back and, you know, all those stupid games and this and that. And he was
 just always there, like, like a real friend. And it was just really weird. Like, why does this guy
 like me? I don't even like him. And, and he just wouldn't go away. And then I would try all of my
 little tricks of everything I knew to make a guy disappear. And he wouldn't leave. It was so weird.
 It was like, I was checkmated. Like, he knew every step I was going to make before I made it. I
 had never had a guy out playing me like that. And, you know, just slowly but surely, he just made
 me fall in love with him because he was able to, to just see something in me that I like was so
 terrified of letting myself go to that place. And so, I mean, we've been together ever since now,
 18 years. But it was difficult for me because the first four years of our marriage, and I didn't
 realize this at the time. I didn't realize it analytically, but the first four or five years of
 our marriage, I'm still operating with never to depend on a man and, you know, be independent.
 But yet, I'm in a marriage. And it was confusing because I didn't even want to make him a meal,
 because I didn't want him to think that I'm now some subservient woman that's going to make
 him a meal. I mean, I was really messed up in my head like for a long time. And I had issues,
 you know, and, and so we were each creating in our lives and coming home and kind of destroying
 because we were, I was vying for this male, female kind of, you know, role. Like the last thing I
 wanted is like any guy thinking he's going to dominate me ain't going to happen. And then 2008
 happened, and we're on the verge of losing it all financially. I was pregnant with our first
 child. There's no more acting jobs for me. I had to really look at, well, what am I going to do
 here? And it was the first moment where I had to really confront the situation. And that's when
 I had to take my first entrepreneurial move, which is putting all your chips and betting on someone
 or something with the hopes that it's going to pay off. In this case, it was my husband,
 and it was a good bet. And I'm happy. I traded in the acting career in order to trade up to what we
 have now. And amongst all of that, I learned, yes, I depend on a man. And he depends on me. And
 that's okay, because we're a unit. And no one's ever made it alone. And that's the biggest lie
 that everyone's been told. Like no one's built an empire alone. It's impossible. And it should start
 with the person who's in the bed next to you, and then go out forward to the platonic relationships
 after that. I depend on my nanny to take care of my children when I'm not there. I depend on people.
 There's nothing wrong with that, you know. So now I've learned my real strength and powers
 a woman, not just for myself, but in elevating my husband's game to a heightened level of success,
 we work together to achieve our goals and our dreams. And that works for us. And that's really where
 I've come to evolve what is really what is the purpose of a marriage and what is the purpose of us.
 And, you know, it's so much bigger than just the little two individuals that we are. It's so
 much bigger than that now. Well, I really appreciate that's a lot to unpack. I do have to ask you,
 and I want to I want to make this about business. We are a marketing and business podcast, but
 there's something fascinating about your story that leads me to a couple of questions. I mean,
 one, if you don't mind sharing, like, what do you think it was and how have you, you know,
 one, what was it innate inside you? Do you think that was embedded in you that makes it? Because I
 see a lot of people struggle with relationships. I see, especially, I don't know, I don't want to
 like streamline it to the hot girl, hot guy syndrome. It's certainly broader than that. But a lot of
 girls, a lot of women or a lot of men have struggle with these things with kind of like letting them
 in their circle when they're so strong, wild, so independent. But I'd love to know what maybe
 innately made you that way. And then transitioning to maybe how you're using, you know,
 all the knowledge that you've built now with the empowerment that the relationship that the
 dynamic duo that you are now and maybe how you're teaching other women about that. I know there's
 a couple of different questions. Yeah, okay. So, so I mean innately, who knows where it came from?
 I mean, I have an idea. My mom was a sole breadwinner in our family, so she ingrained into me,
 never depend on a man. My father was amazing, World War II veteran. But when he came back into
 society, he just didn't really, he just didn't, he didn't know how to assimilate into the work world.
 And my father wanted to be a voiceover comedian or whatever he wanted to be kind of like an actor.
 But he felt like he had to give up his goals and dreams because he had to raise family because,
 you know, now he has a wife and two kids. So, he kind of blamed my mom for that. And he also embedded
 into me, never depend on a man because a man would make me stop doing my goals and dreams. And he
 knew I wanted to be an actress and this whole thing and to get out of New Orleans and whatnot. So,
 I had two of them telling me never depend on a man and be strong. And, you know, you know,
 it's somehow I'm not legitimate unless I do it myself, right? Like, everything had to be done
 myself. That's what I thought. So, how did I get out of that? Well, in 2008 when we were on the
 verge of losing it all and I had to reassess, you know, it was a very terrifying move for me because
 I thought women around the world were going to call me a sellout and that I was so stupid leaving
 my acting career to go support a man in his work and help him to build this empire thing. And then,
 you know, of course, he's just going to cheat and leave you in the end. And I had to like really
 work through all that and I just thought, okay, at the end, he cheats on me. What's worst case
 scenario? I look like a jerk. I'm humiliated. Okay, I'm from New Orleans. I did a good enough job
 doing that to myself. I'm okay. Always land on my seat on my feet. I'm a winner. I'm like,
 you know, I'm not a victim. So, I will deal with that painful situation if it arrives. And that's
 what got me okay with my head. I said, I have to live my life for me, not for all these imagined
 pretend women that existed in my head. And so, that was the moment I said forget it. I'm going
 to do this. And then again, back in 2008, when I said, okay, I'm going to, you know, quit this
 acting career. What does my life now look like? And how am I going to build this thing? Because we
 literally had not nothing, but we were struggling to hang on. And it was a very crucial moment.
 And I said, okay, we're no longer, this is no longer about the game became bigger. Now it was
 no longer me, this woman against this man and vying for a position. Now it was like, you got,
 you got my back. I got your back. There's the targets. How are we going to delie up our strengths and
 weaknesses based on that on strengths? And what are our roles based on strengths and weaknesses,
 not male, female? So you get to be the boss of the business. I mean, there's not many
 people who are smarter in business than my husband. And I know I'm not a dummy. I'm like an artist.
 I'm a visionary. I have my other things that I'm going to, that's not one of them. Can't even count
 to 21 at a black jack table without using my fingers. So you're the boss at the business. When I
 come to the office, like he's the boss of the business, we're equal in marriage, but he's the
 boss of the business. So I'm his junior at the business. Now, everything in the home,
 ironically, it's set up like a traditional male, female role. But again, you know, I can't
 write this story. It just is the way that it is. I happen to be really good at like protecting
 the empire, running the household that kids, the who comes into the circle, who doesn't come into
 the circle, all the behind the scenes infrastructure. That's like my specialty. That is my jam.
 So everything under the household is all my decision. And he can't change it. Like I decide if
 the kids are being homeschooled or who we hang out with, go on vacation with what we, like I run
 everything. And he is my junior in that department. Kids want something they know they got to come to
 me. Doesn't matter what papa says. Because at the end of the day, I'm the boss of that domain. So
 what it did is it alleviated us trying to have to fight for each other's roles. Because now we
 know who's the boss of what department. It's very clear. And it's been agreed upon. You run that.
 I run PR. I run protection. You run this. You know what I'm saying? So it's like I'm now fighting
 to make my areas be so booming that I really can't pick on him in his areas because all I care
 about is that my area and my stats are like higher than his. I think it's, and the reason I ask
 is I think a lot of people, a lot of couples go through that. And I think that perspective is
 really valuable. And it's valuable to me because you know, I own an agency in South Carolina
 where it's grown really fast. And I have a wife. And we've considered she's an assistant principal
 at a middle school. And we've had this exact discussion. And I find it fascinating. I've watched
 you guys from afar and really admire the way you've built it. And obviously it, it a really high
 level. But I really admire the way you guys have embraced. I love that, you know, the dual strengths.
 You know, it's seeing what those are. I think a lot of people struggle with that because
 you're like, everybody's trying to play in each other sandbox when we know what, you know,
 everybody's had everybody has a job to do, right? Everybody has a job to do. And you really,
 at the end of the day, it's like, take the ego out of it. It's who are you as a couple? Like,
 you have to become a team, like a fortified team. Who are you as a couple? And where are you going?
 What is the goal? What is the reward? What are you working toward? So, Grant and I are going
 for the Super Bowl ring of life, you know? So, you know, I make this analogy a lot. Like,
 and I don't really even know football that well. So if I mess up the terminology, get what I'm trying
 to say. But like in game three, if I'm the quarterback and he's the receiver and there's a throw
 and he misses it, I as the quarterback can't just harp on him and blame him. I have to take
 responsibility for aiming better and he has to take responsibility for catching better. And then
 we have to go on to game seven and game nine. And certainly, I'm not going to bring up the mistake
 from game three when we're in game nine. And, you know, the thing is, is we're trying to win the
 Super Bowl. Like, we're trying to, we're trying to do something so much bigger. So it eliminates a
 lot of the, the small, the petty misses because we're trying to go for a heightened level of success.
 We're trying to, you know, for me, again, this, like, I think the greatest act of love you can
 give someone, whether platonic or not, is to help them achieve their goals and their dreams.
 So if I know what grants goals are and he knows what my goals are and I can support him to achieving
 those goals and reaching a heightened level of success when inevitably happens is he falls more in
 love with me. And when he helps me achieve my goals and my dreams, I fall more in love with him,
 which is why after being together 18 and a half years, we keep being in love, not that we're perfect.
 But every time that we have a win and we get to a higher level and we both are accomplishing,
 the more fortified we've become and the more like in love we are along the way, you know, and there's
 there's toughness along the way. It's like you take hits, it's hard, you know. But the second
 thing I wanted to say is about the roles, you know, a lot of people come to me, especially men,
 and they say, how do I find someone who's like me and like 10X and I always say,
 well, what is it exactly that you're looking for? Do you need another monster like you?
 You know, do you need another monster? Because I'm a monster, but not like a grant monster.
 I'm a monster in my element, but grant is like a hammer and a push and a shove and a grind and
 I mean, he got us to where we are. For me, I was comfortable playing the support role and not
 a lot of people are comfortable playing the support role, but the support role is my superhero.
 So I freaking own that and I look that up. What does it mean to support? The definition of support
 means to show active interest in the success of. Is that something to be ashamed of? No,
 I show active interest in the success of to bear the weight of. So imagine this, to bear the
 weight of, this is grant, this is me bearing the weight of grant cardone and everything that comes
 along with it. How strong? I mean, it would just logically make sense that I would have to be
 stronger than the thing I'm bearing the weight of. So for me, I don't have a problem being in the
 support role because I know how extremely powerful and crucial that is and grant has really
 done an amazing job giving me credit and validating me for the visions that I've had,
 for pushing him for demanding that he achieve his full potential and making it so that he hits
 these goals that were a lot bigger than he even imagined. But I did that because,
 hey, I saw that is who he is and for him to not be that, then I know that energy comes at me.
 So greedily, I made the target be out there and not at me. I love that and it's, I don't think
 enough people embrace, you know, they hear support or whatever and I think you laid it out perfectly.
 The foundation of what you're holding, you have to be stronger than and I think there's a lot
 to take from that. Even in, not just in a husband and a wife, but just in general, the roles in life,
 I want to transition to like the book and a few other things. But I mean, the last thing,
 I think the thing, and you probably, you probably get asked this a lot, I've never heard, at least I
 haven't seen you or grain answer it. But like, some people look at the level that you guys have
 gotten to now and I always wonder like, when is enough enough? Like, not that you would stop doing.
 But like, I do, it's like, you guys have achieved so much. Like, when does it, is it just another
 hurdle? Is it just a journey? You know, like, I don't want to put words in your mouth. But I just,
 I think a lot of people think like, you know, where does, where does the success end? Not the end.
 Yeah, I know, I know, I know. And that's why I'm glad that I'm with a partner like Grant Cardone
 because I finally felt my comparable magnitude. I met my match and, you know, the thing that I was
 saying previously is that Grant has done an incredible job of acknowledging who I am and how
 big I think and how, how just the visions that I have of where we can go and, you know, Grant,
 I had asked Grant years ago, what is it that you want to achieve? And he said, I want 7 billion
 people to know who I am. And I finally said, okay, I met, I met my match because I remember,
 I tried, I tried to be normal once. And I dated this guy for far too long, but I tried. I was
 really trying to just be like a normal girl. And I remember, he asked me a similar question,
 and I said, when he said, what do you want to do? I said, I don't want to change the world. And
 he was like, you see, that's the problem with you. You always like, everything's so big. And
 over the top, like, that's so stupid, that's so ridiculous. Who would say that? Like,
 and I remember thinking in my head, like, who are you to tell me that I can't change the world?
 Like, what is wrong with you, you know? And so when Grant said, I want to reach 7 billion people,
 I was like, that's it. That's the goal. That's the plan. He said it. Now he's going to do it.
 How do we get 7 billion people to know his name? Which is why I insisted that he become a billionaire.
 And at the time, he asked me the same question, when is it enough enough? You're not the hammer.
 You get to just have all these ideas. I'm the one that asked to go out there and claw and
 beat and scrap and I was like, yeah, and then you come home and I patch you up and kick you back out.
 So, you know, we're a good match. But I told him that because, you know, if 7 billion people were
 to know who you are, you're going to help and change half of those people's lives. I believe in
 you. I'm your biggest fan. I know your material works. I've seen the success stories. If 7 billion
 people have grant card-owned products in their hands, the world will be a better place. And I
 believe that and I know that to be true. Financially, like, free people can actually have an
 understanding of the correct information to actually be able to change and make a difference
 for the trajectory of their life. And so, that's the mission. So, when is enough enough?
 Enough is enough when 7 billion people know who we are. And we're so far away from that target.
 It's such an impossible target. I do live in reality. I know that's an impossible target.
 But yet, that keeps us focused. It always keeps us driven. Of course, we have sub-targets.
 In between that or we just get overwhelmed and exhausted because 7 billion people ask big number.
 But it's never enough until I feel like, you know, I've made a difference and I change the world
 in my little way. And I'm nowhere near closing the surface. So, I feel like I'm working as fast as I
 can 24-7 like as this little hamster in this wheel, like trying, like, I'm running out of time.
 I gotta make a difference for the better, you know, like. I think when you step that big of a
 goal though, I mean, I've heard a lot of highly successful people put the go- put the goal line
 so far out there that it really is an endless journey. But because it's so far out there,
 they stay driven. And there's something about people that are wired, I think, like you and
 Grant are that make that, you know, it's the jerk. I mean, it's a spiritual legacy play at this
 point. We hit the targets, you know, the sub-targets, the billion. We hit it.
 Yeah, you think. Next is target 10, but, you know, those are just, those are just super bowl rings.
 You know, those are just validations in the physical universe that you're on the right path.
 You're reaching, you're reaching enough people. You can do more. You're not this little small,
 little dumb girl from New Orleans, Louisiana who's not supposed to be here. Like, you know what,
 if you can do it, you're setting the bar for everybody else that they can do it to. And that, so I'm,
 I live now more for a spiritual legacy, you know, because I have materialistically everything
 that I could ever want. Look, I forget to even put my jewelry on. Like, I had to remember to put
 earrings on. Like, it's not, no, I'm not comfortable in like dresses. I like that stuff. I like,
 you know, but it's not really where I'm comfortable. I'm comfortable, you know, training,
 MMA every morning, which is ridiculous, because I'm horrible at it. But, and I'm, I'm happy on a
 gun range, you know, with the guys trying to shoot three gun, you know, that's what, that's what
 really makes me happy and what I would be doing if I didn't care about trying to change the world.
 Well, you almost answered for me, but ironically, you mentioned MMA, Bruce Buffer was on the show
 a couple of weeks ago. Basic guy, the voice of the octagon. But, uh, you answered it a little bit
 there. I was going to ask like with someone that once you reach these pinnacles, you've got a few
 Super Bowl rings. What's pure joy for Elena Cardone? Like pure joy. That's not what success.
 That's not what makes you happy. What is pure joy like for Elena? Uh, many moments. I mean,
 pure joy is when I, I mean, I'm not just giving this as the PR answer. This is pure joy for me when
 people come to me and they say that something I said affected them and they had a big win in their
 life. Like it's pure joy because my life, even though it looks, it could look on the surface
 perfect and easy and oh, it's so easy. She's Elena. That it's really not. I mean, I'm not complaining,
 but I'm just telling you the reality is is there's lots of levels to play this game at this level.
 And it's an enormous validation when I see other people be moved and really change their life
 because it's such a validation that everything that we're doing is paying off and we're making a
 difference. That's your joy. When I also share joy, seriously, when I run a three gun match and
 like I kill a station, that's pure joy. When I beat the number one three gunner in America on
 the shoot house during the biggest competition at Fort Benning with all the army. When I beat him
 on one stage, like that's just pure joy for me. Skydiving or when we go to the same
 parts and we're on a boat and I'm with my family and it's just you just taken the scenery or
 in Thailand and just the special magical moments that I've had with my family around the world
 who went to 19 countries in 2019. There's just pure joy when you can really just appreciate
 life and the beauty that it really is and you're around the loved ones. That's pure joy for me.
 So we've written a book, built an empire and certainly wants you to mention points from the book,
 but it's really broader than that. I mean, and I know the book touches on it, but like
 an empire is a big word and you know the empire for the Cardones is one thing and empire for
 someone else. I take from it kind of you know building the life that you want to know whatever
 that is and that's deaf to find a lot of different ways. That's how I took it and I think it's
 probably how you minute, but like what are some of those core tenants for you? What's been your
 learning lesson in the 18 years, especially the last you know 10, which have been on fire,
 you know for you and Grant, but like are there things that you like I don't know two or three of
 those bullet points that what it takes truly to do it? Well yeah, you know I say empire and
 mine might be larger or whatever in comparison to other people's, but I really structured the book
 empire because it's really a mindset. It's really a thinkingness no matter where you're at in your
 empire. Like just take the king and the queen for instance okay the husband the wife the whatever
 right or or or or if you want to make it platonic and it's a business partner and a business partner
 but they're at the head right? So like I these are tenants that I apply in my life like when I
 have an argument or a problem with Grant, which you know like who doesn't right? But yeah,
 I'm just a grant come on. I don't see any flaws my head almost exploded just thinking about it,
 but but but as like in the pretend empire world if I'm going to be a queen, I then can't afford
 the luxury to go to my friends in this case you just for the mindset let's call them the chamber maids
 or whatever if we're taking it back into time. I can't go talk to them about a problem that I'm
 having with the king like do you realize how like unethical that would be to diminish the king
 role to diminish your role and do you think any one of your friends has any sort of reality of
 what you two have and what possible advice could they give you that could be constructed like
 you know and then the problem is is then you know you hear somebody else go into agreement with how
 horrible your husband is about this or that then you make up with them but then that's still
 sitting there and then when you go back to visit the girlfriend then they remind you of it then
 you go back you rehab the fight all over again so I really do keep seek my own council and I'll
 only talk about a problem that Grant and I have had after the fact like in 2020 hardest year we
 ever had like very difficult the worst year for us like oh but I wouldn't talk about that at the
 time because I needed to figure it out for me it wasn't anybody else's you know I don't owe it to
 anybody else to have you know every aspect of my life even though in 2008 Grant and I made
 a vow to keep our lives transparent for everybody so we can help fast track their way to success it
 also doesn't mean you have the right to be in my marriage I am married to one person that's
 Grant Cardone and until I figured out with him nobody else is going to know my deal until I get on
 the other side so that's one example you know the other thing every empire needs to have is like
 who's in your royal court who do you hang out with like you have to know that these people are
 affecting you and and what who is an asset who is a liability who is dependable on what for what
 resource like this is how I think I don't think oh friends we're all friends and we just play
 this game of life like no every single thing and the way that I think is structured intentional
 I don't know maybe that's too structured for people but every single person I am aware of every
 single move and who's in there and why and I think it's part of the reason why we have our success
 another thing is like the bottom line infrastructure to the whole empire is your purpose what are
 you doing it for what what is the reason what is your why doesn't have to be the one that's long
 term like now I'm you know I want to make a difference for the better I want to restore family
 values I want to restore the value of women to society I want a financial literacy for all like
 I have these big purposes and big goals but in 2008 my purpose was I just want to survive there was
 no caring about Ryan in 2008 you know it was all about how do we survive and how do we not lose
 it all so the purpose can change but the my point is is you have to have your foundation your
 purpose what are you building this on and without that you can't enlist your army no one's going to
 want to be on your team if it isn't like a goal and a mission that everyone can partake in like
 you should be able to say I'm I fight for this cause and this cause and then people are like
 yeah I want to be a part of that movement as well you know love it and I mean my biggest takeaway
 from everything you just said and what you know of politics for intentionality like everything you
 just described you know from the friends to everything like that I think in life a lot of us
 kind of go you know just go with the flow or like this is okay and it's certainly more complex
 being the cardones in making some of these decisions I recognize but you have intentionality
 in the friends that you trust the people that you bring in your circle that that they're bringing
 value to you you're bringing value to them that's that is a very not only intelligent but highly
 successful way of living your life with intention exactly and I think that's probably the biggest
 takeaway what um where's it all headed I mean you know I know the goalpost is way out there
 7 billion but like what's what's the future hole for Elena and what's kind of your overarching
 message you know to women I know you're doing a lot with empowerment well talk about a few those
 well yeah I'm on a big massive movement I have 10x ladies coming up in February and then I have
 a build an empire mastermind workshop the two days after the 10x ladies I also started a new
 business I became a licensed realtor with EXP so now my goal is I want to build the largest
 most successful real estate team in the world so and the reason behind that is because the model
 and the structure of EXP is such where it's kind of set up like like an MLM like a multi-level
 marketing component where you can get paid on them up to the seven people that bring in the people
 anyway it's a model that I love that when I found I thought wow now I have the opportunity
 to not only be the woman behind the man which is my superhero power mindset infrastructure
 and support now I have that opportunity based on this model to go out and be the woman behind
 the thousand so that's my legacy my personal legacy play is to go out and to and to really be
 that woman that I was for grant for the thousands without giving up what I also do at home so
 that's that's really my next move and then again it's just for the real estate we were at 10,000
 units the next is 40 it's everything is just to grow and expand of course the children to flourish
 and prosper and and so that they become contributing members of society and and what not so that's
 really it just a little just a few things I mean I don't think you're going to be busy at all
 I'm not very very busy you know it's insane it's insane because because I question myself often
 because I feel like there's certain areas that I know I sound like I'm full of myself but I want
 you to know that I'm also realistic like I just became a brand new realtor six months ago so
 I understand I'm not a professional as a realtor yet I have a lot of training to do and I don't
 have confidence in that area I have to surround myself with mentors so I know I'm not great at that
 yet like I actually like think I suck but I know what I'm really good at you know and I don't
 know where I was going with that forget it it means you're busy but I think again I something
 tells me you're gonna get there if you say you're not there yet it was real estate I don't know
 just a sneaky hunch I don't see much giving in your way no no you're right I don't lose I never will
 like you can't you can't ever lose unless you you say you're gonna lose you know you can all
 so Elena where can everybody keep up with everything Elena Cardone and find your book and all the
 things you're up to which are seem to be countless things oh my god this is what I was going to tell
 you about being busy I was going to tell you a secret that I've never told anyone a rad cast
 exclusive Elena Cardone okay so I was I was setting you up by telling you I know I'm not great at
 things because I know that sometimes maybe I sound over confident or all of that so I told you
 I wasn't good as a realtor but there are things where I am extremely competent and like I I know
 I am black belt at what I do like what I do not what Grant does Grant send say I call him that
 whatever we're talking about me your black belt like I I surprise myself sometimes with some of
 the life moves that I pull off I'm like holy wow that was amazing I can't even believe I did not
 okay now we've established how competent I am literally I worry about myself because there have
 been on more than one occasion okay where I have showed up in the morning in front of my coach
 to go have my little MMA session and my workout pants have been inside out and backwards like how do
 you how does somebody that capable like I can't even dress myself you know I mean you're human
 Elena like hey we we had this whole interview all the boil down to the secret Elena Cardone
 it is so embarrassing you have no idea how hard it is to be me like I can't even get my pants on
 right like inside out and backwards on more than one occasion it's just humiliating it's so
 humiliating but anyway where can you go to find me you're not a robot where can people go to find me
 alaina cardone.com my book if I can reach it yes my book is free you go to alaina cardone.com
 forward slash empire you just pay for the shipping but I send you the book for free and that's
 pretty much gives if you're if you're a realtor and you want to join what's going to be the
 largest most successful real estate team in the world go to join 10x empire.com yes and
 help me fulfill my legacy get in early you know it helps me get on the bus early because I have
 a feeling it's going to the moon maybe along with elan musk and all the other you know
 billionaires out there it's great gonna it's great gonna get on the blue origin like jet
 phasus like are we getting yeah aspirations for space he does he does I'm like yeah go go to space
 do you buddy alaina you've been charming you've been wonderful you've been human I really appreciate
 you coming on the show oh thank you I've had a blast you're awesome thank you thank you so much
 hey guys you know where to find alaina look around Instagram look her up on the web this
 search alina cardone you'll find her website all the content and get that book it's amazing
 I'm Ryan offer you to find us worth the radcast.com search for all the content today every bit of
 the content on every episode is searchable at the radcast.com we'll see you next time on the radcast