Weekly News Update 2.19.21: Old Spice Digital Studio Barbershop; McDonald's Chicken Sandwich Merchandise; Kit Kat Viral Ad; Reddit and Robinhood Hearing

 You're listening to the latest Radcast news update.
 Here's Ryan and Riley.
 Hey guys.
 What's up?
 Welcome to the latest edition of the Radcast.
 It's the Friday news edition.
 It is February 19th, 2021, and I am joined by my lovely co-host and running mate here
 on the Radcast.
 Our producer, our extraordinaire, Robby Clark.
 Hello.
 How are you today?
 I'm great.
 Good.
 Hey, it's Friday.
 I know.
 You know?
 It was a long week in the good way.
 I feel like that sounded bad.
 But you know what I mean?
 It's been a long week.
 It was one of those weeks where you, like, Wednesday felt like a Monday and it was just one
 of those weeks.
 My weeks are rolling by.
 I was thinking about this actually driving into work this morning.
 I was like, I was like, I feel like it was two wins, like Thursdays, four days ago.
 I was like, I feel like these weeks are like just boiling by.
 It's almost martyredy and I'm like, it's like, what happened?
 I'm like, man, I'm going to be like 50 before I know it.
 I'm kind of terrifying.
 I know.
 So I was like, and it's like, you know, we've had a couple episodes on the Super Bowl.
 And it just shows you how fast like the news cycle is and everything else.
 It's like, it doesn't the Super Bowl for like a month ago.
 Like and it was less than two weeks ago.
 Sunday will be two weeks.
 I know.
 I know.
 It feels like centuries ago already and I'm like, oh my gosh, no.
 We just did a part two about it yesterday because that's still relevant.
 It's still relevant to talk about Oatley and it's still relevant.
 It's okay to still talk about the Super Bowl.
 Yes.
 And the ads and the effects of them and what it meant and how it happened.
 And it's all good to be talking about.
 So, yeah.
 I do feel like I could brag a little bit because I was watching the Oatley ad and you
 know, started to poo poo it.
 And then I knew it was marketing brilliance and sure enough validated by Tyler at Neuron
 site that it did have the impact on the brain that I thought it did, which is you thought
 it was negative, but your subconscious was burying the Oatley brand into your brain like
 they intended it to do.
 Uh huh.
 Oh yeah.
 No, I thought it was brilliant.
 I mean, I know we talked about it the last, you know, if you caught the episode last
 week with Tyler, then you'll hear all about how they even analyze this whole process.
 And then if you caught the episode that came out yesterday, uh, it was a bonus episode,
 but basically Tyler gave us all the details on how the ads actually performed in the Super
 Bowl.
 So, it was super cool episode as far as, you know, they he gave us Pringles Stella, um,
 Oatley rocket mortgage and it was those four and he just really dissected, you know,
 where the brain felt any anxiety, basically the bridge scene and rocket mortgage, you
 know, how that affects the brain, all that kind of stuff.
 Anyway, super fascinating, definitely, we always promote the video content.
 If there's ever one that you might want to watch the video on just to see the brain wave
 patterns for each one of those commercials, it's really fascinating.
 So look that up on our YouTube channel.
 You can find that anywhere, you know, search radcast on YouTube, you can call the episodes
 or on Instagram too.
 It's on Instagram.
 Yeah.
 Yeah.
 That episode's IGTV, which some of you all know about, you know, some of our viewers
 are there too.
 So that's been, that's been cool.
 It's been good.
 And, but yeah, it was fascinating and, uh, knowing how the brain works and it was also
 great because, you know, all the ad types, uh, and I guess we are ad types as well, you
 know, they think they think the ad meter and all these things show like, oh, how great
 our ads did, but not so fast, my friend.
 It doesn't mean that it's resonating in the brain the way that needs to or that you're
 getting that resonance that you want, uh, when the brand is on screen and all those things.
 So really fascinating for us ad geeks, but I think it's also, if you're out there and
 you're even marginally in the advertising space, it's fascinating to kind of learn.
 And, you know, Tyler was really engaging and just super smart dude.
 So looking forward to future episodes, I can see Tyler and I getting into a lot of, uh,
 fun stuff down the road.
 Absolutely.
 Um, how's the rest of your week like business wise, like anything?
 You want to have a lot of radical?
 It's been a really great week for radical business.
 Uh, a few deals have come in.
 We've gotten super busy.
 Um, you know, I mean, business has been good overall, but it's been really good this week.
 And we've got a new gym concept that we're going to be working with, um, more details
 to come.
 We've got a really cool, um, manufacture of custom iron type things.
 Yeah.
 Uh, name to be later, uh, coming on board, there's, there's just a lot of, uh, and then like,
 we got like, I don't know, 10, like website inputs this week for like people like, you
 know, Mike is dumbling on my, what do we call these things?
 Forms fills on our website.
 So the website's been really active this week and, you know, but as always, the red cast
 is brought to you by radical, our ad agency.
 Yes.
 Yes.
 Plugged there.
 Obviously.
 Uh, so, uh, yes, if you are looking, ever looking for marketing, you know where to find
 it.
 Oh, for sure.
 For sure.
 No, but the red cast wise, I mean, we've been having really good episodes.
 Obviously we talked about Tyler's episode and next week's episode, um, we kind of talked
 about it a little bit as well, but at our genre, he's coming on and he's going to be talking
 about Hello Wolfie and the effects of emojis and emoji data and these companies he's founded.
 He's a little bit of a serial entrepreneur and it's just really cool to hear his perspective
 on.
 I mean, if you think about it, it makes total sense, particularly the emoji story.
 It's like, humans have always processed, you know, even since like, you know, hydro-glyphics
 or whatever, um, you know what I'm talking about, I think I even, I think I probably said
 that wrong, but no, you said it right.
 Is it right?
 Okay.
 Hydroglyphics.
 Yeah.
 Okay.
 Um, I think hyper-glyphics.
 Hydroglyphics.
 Hydroglyphics.
 I do think they're hydroglyphics.
 I do think they're hydroglyphics.
 I think they are.
 I don't know.
 You're not.
 I'm having a brain like melt now.
 No, honestly, we do.
 It's Friday.
 It's okay.
 Anyway, all this to say, but the, we've always processed through images and so emojis are
 doing the exact same thing.
 I mean, content does better when you see an emoji beside it on Instagram, on social, on
 TikTok because you're reading and then you see an emoji and you see the connection and
 processes.
 So it's just really cool to hear that from him.
 It was and, you know, he's playing in the small to meet in business space for social
 media.
 I think he's doing a great thing with giving and leveraging them, leveraging data and
 tools that businesses that size don't have at a really affordable rate.
 He's got a really cool like share investing.
 There's a name for this terminology.
 I think we're stumbling on all our names today.
 But nonetheless, where you can buy into the company, really cool.
 So it was a very fun episode.
 I really enjoyed Arjun and just fun guy to be around and, you know, it's kind of one
 of the, sometimes you have these episodes where, you know, it's an interview and you're
 talking about what they're talking about.
 But I felt like it was more of a conversation, you know, especially about B2B marketing,
 the realities of the space, the technologies and then the emoji stuff was just fascinating.
 Absolutely.
 Yeah.
 It was fun.
 Yeah.
 What a pop culture, anything going on as far as like, yes, I mean, so I'm not, I think
 I've said this on previously, because I find my, I'm an independent as far as Republican
 Democrat.
 I don't get into politics.
 But growing up, you know, in radium radio and all that, I remember my parents listening
 to it, but Rush Limbaugh passed away this week.
 And which was really sad.
 I mean, he's a pioneer of radio, which is, in our industry, it's media.
 Absolutely.
 You know, our industry is built on media and advertising and all these things.
 And he's a pioneer in it, no matter what you think.
 So sad to learn his passing from lung cancer, I mean, just an historic figure.
 Absolutely.
 Yeah.
 You know, I was watching on my lunch break, you know, again, not a fan either way, but Donald
 Trump, who hasn't been heard of since, you know, the president election, like he, as
 far as he hasn't been on any interviews, he called in because, you know, Rush is passing
 or whatever and only to talk about that.
 But again, just shows the power and the, you know, just the prestige and just known that
 Rush Limbaugh was in the impact that he had on the medium.
 You know, he, he was just, you know, he, he was kind of to the right almost, what I think
 of in the far other sense of, like, you know, Howard Stern, Howard Stern was not a political
 figure, but just what they both did individually, like one for politics, one for pop culture,
 or cut salacious news, whatever you want to call it, but just the impact on radio and
 then, and then satellite radio, you know, both getting huge contracts and making multi million
 dollars.
 I think Rush was somewhere in like a $50 million a year.
 You don't realize it to be on radio still, you know, like his annual salary.
 And so it's crazy.
 So we have a future, yes, podcasting, but he still had 15 million listeners like a day
 or something or a week or something.
 And so again, still just a huge impact to like the, the medium and the impact that he's
 had.
 His wife did a really lovely kind of sign off for him like the day he died, I think it
 was Wednesday.
 And I don't know.
 So that kind of just resonated with me because I remember riding in the car or as a kid
 and like my mom or dad, like having him on that voice kind of stuck in my head.
 And it was less about the politics or what he was talking about, but kind of just brought
 back memories for me and the impact of like AM radio back in the day and the fast things
 have changed.
 And now here we are in audio, medium or so.
 So, you know, there's parallels, but sad, sad day, but you know, so that kind of hit
 me this week.
 Yeah.
 Well, I mean, it's interesting is when you think about like millions and billions, I'll transition
 a little bit.
 It's interesting when you think about just the concept of billions versus millions and
 Jeff Bezos is now again, the richest man in the world.
 He passed Elon Musk.
 I think it was over the last day.
 They're like teeter totterly back.
 I know.
 I know.
 It's like, no, it's a competition.
 It's like, you know, what's Tesla going to, or Tesla going to do next?
 It's going to put, you know, Elon Musk back at number one, but it's just, it's funny
 to see that he, you know, passed, passed him again.
 Another kind of pop culture-ish kind of news, I've been reading about this, but there
 are these people on Instagram, like Instagram thieves, and they like have figured out like
 how to break into celebrities, really nice houses and things like that based on Instagram
 geotags based on things that they see in the pictures of these celebrities apartments
 and they're able to identify where there are apartments at in the space on the geotag
 all this stuff.
 There are certain things about the apartment they can hack into.
 I just think that's bizarre that now people are using that to then break in and steal
 stuff.
 I mean, it doesn't surprise me.
 I mean, nothing surprises me anymore, but like, you know, you share all this personal
 data and information in your house and then they tie it back to the time of day when
 you're most like how often you posting stories at restaurants or where you go out, you
 know, and they can probably figure out, like, the days and the times you're likely to
 be gone, they know that you have some priceless base, totally unnerving.
 But it's like, but it's a reminder of the realities of what's going on, you know, like
 there's always going to be someone using the information that's being put out there
 in the farthest ways, you know, you want everybody, you know, when you're not, when you're
 not criminally minded, which I don't think either one of us are like, you don't think
 about it in that way.
 But criminals, all they do is process this through a lens of how I can manipulate, manipulate
 or take advantage of it or steal or whatever.
 And so it's not surprising, but it is sad.
 Mm-hmm.
 Yeah.
 I, we did this last weekend.
 I want to ask you again, if, you know, for us in Greenville, the weather, it's, it's
 a little dreary, a little rainy and it's just going to continue to be like this over
 the weekend and obviously the rest of the United States is experiencing weird ass cold
 front and Texas, Texas is, I'm, that's crazy to me, but, um, if you, if wine pairing, we
 did this last week and I liked, I liked that we did this.
 So let's continue this a little bit.
 Right.
 So let's set the mood a little bit.
 It's cold and it's raining outside and it's just, you're not leaving your, you're
 not leaving your house.
 What, what wine?
 Are you going to drink to warm yourself up with a fire, potentially, your dog, potentially?
 I only know that you have a dog.
 Do you have a dog?
 No, no dog.
 No dog.
 We have four boys.
 We don't need a dog.
 We don't need a dog.
 We don't need a dog.
 Well, it's just one more thing that to keep up with, it's less about that our children
 are animals.
 No, no, no.
 I didn't mean it that way.
 I didn't mean it that way.
 They might be.
 Yeah.
 But at times.
 But you know, my first thought is like a nice bourbon, you know, but being a wine drinker
 and I do drink bourbon, but some of the listeners out there will do a bourbon tasting one time,
 you know, like on here, I'll give some bourbon tips as well, but we'll stick to the wine.
 It has to be, it has to be red.
 So like, I'm sorry, I'm a rosé, I don't drink a ton of white, but I do like rosé.
 We'll do rosé at some point, but like it's got to be red when it's cold out.
 You need, it's just the warm.
 You need like, you know, I still like mine, maybe, you know, just a little bit below
 root temperature.
 Some people like it, like almost chilled the reds, but like at this time of year, you kind
 of want it right around root temperature.
 But I am going to go, I couldn't go too far without like some of my favorites and, you
 know, Austin Hope being, you know, one of my buddies and one of the fastest growing
 wineries in America, Adapesa Robles.
 He actually has a, he probably have 10 or 12 labels, you know, brands under their, like
 troublemaker wild, which you've probably seen, Liberty School, which you've seen, all
 good wines.
 But they're Trayana Cabernet, which is actually one they've made for a while.
 The Austin Hope label Cabernet, which is good, little pricier, but Trayana Cabernet is
 a little bit more approachable and cost.
 It's a Cabernet and it's, and everything that Austin does, he has really studied Tannins,
 which is just to keep it simple, we're not going to do wine at full wine episode here.
 When you're drinking wine, kind of that kick in the back after you're drinking a glass
 of red, that little bit of the back that's either smooth or sometimes might feel a little
 green or a little bit, that's the Tannins in the wine.
 And he has kind of mastered smooth Tannins.
 He's been his career, like how to, how to get the best flavor, because what's happened,
 what typically happens with Cabernet and the big red wine is they have to have that
 Tannic structure to age and it's also plays into the flavor profile.
 So sometimes you'll have these delicious wines that those Tannins just kind of stick
 to the back of your mouth and kind of kick your ass a little bit.
 He's mastered making big, robust wines that have very approachable Tannins.
 And Trayana is very much in that realm, so you're sitting on the couch, you're reading
 your book, you've got to fire next to you because your power's out, which is possible.
 Trayana Cabernet, 1999-ish, might find it a little less, might be a little bit more,
 very approachable, $20 bottle of Cabernet, tastes like a $60 bottle.
 Let me tell you right now, you can't find many $50 bottles, it tastes as good as Trayana
 Cabernet, that's T-R-E-A-N-N-A, Trayana Cabernet, is your cold weather wine tip of the week.
 Can you find that at pretty much any grocery stores?
 It can be found, wine or liquor store, you'll find it, it's very much available.
 Oh, pretty cool.
 It may not be in every publics or heros teeter, but I've definitely seen it in many grocery
 stores and definitely a lot of wine stores, so you see it on a wine list when you're out,
 so maybe you've heard this tip, but you see it on a wine list, get it, it'll be more affordable
 than most of the other wines, and they're better than most of them, that you're going to
 see $80 bottle of Cabernet, get the Trayana for $45 on the wine list, thank you later.
 I love that, awesome, awesome, awesome.
 Cool, well here's Riley with the news.
 Here is the Radcast News.
 Okay, so to start out this week, Old Spice is creating a digital content studio, kind
 of barbershop vibe deal, and I think this is really cool, this is a proctor and gamble
 in agency involvement, and it's starting March 1st in Columbus, Ohio, they have transformed
 this barbershop into very specialty, Old Spice products, branding, merchandise, super cool
 little space, but did you read about this a little bit?
 Yep, love this, it tugged on my heartstrings because you know, we've, I've kind of built
 an agency, our little, look, we are an ad agency, so in many ways, but we've built almost
 like a lab structure with what we've done, with like GVL hustle, our GVL brand locally,
 building an e-commerce, kind of lab, we've built, we do merchandise, we've built an e-commerce
 store, and yet, but it wasn't really to make profit, it was to learn, right, and
 you look, Old Spice is a brand, is a, you know, bathroom, you know, hair, cosmetic, all
 those things, so the barbershop, and it's, it's definitely taking the turn, if you've
 watched or advertising in the last 10 years, the turn towards, you know, that manly approach,
 which plays in perfectly, you know, with the notion of the old school barbershop, and
 kind of, a man's man, you know, whatever.
 So the thought of building kind of a lab, to showcase products, to do things, and content,
 which is, I love, like, you can build, they can bring to life the content, the environment,
 of what that is, it was a brilliant play, I love this, it's, it goes with everything
 that's right, with how you build and develop content in an organic way, so hats off the
 old Spice, I love this.
 Yeah, I love it too, I think it's super cool, and you see this more, I mean, brands are
 trying to create ways just for organic social media content, because it's huge, it's
 this power, it's social media campaigns, people posting, tagging you, whatever, oh, I'm
 at the, you know, Columbus, old Spice, Barbershop, old Spice, like, it's just the thing, it's
 the thing to do, we saw this in Sweden with the McDonald's Barbershop, they did the Golden
 M haircut, it's something similar to that effect, and it's just, it's going to be big,
 and, you know, I'm looking forward to the follow-up about it.
 The thing I like about it the most is it's got legs that plays in with their brand,
 like, sometimes, you know, like, we've talked about a few of these experiential things,
 where it's, you know, the Dunkin Donuts thing, like, in Vegas, fun, cool extension, but,
 you know, like, long term, like, this isn't, like, it's a one-off, this to me is, this
 is, becomes all the time content play, it's somewhere that people stop, it's not going
 to go away, it's always kind of related to their brand, it has longevity, and so, I
 like this a ton more than just the one-offs that are kind of gimmicky.
 Yeah, I agree, I agree, and I do think it brings in the Barbershop culture that I think
 it's coming back in a lot of ways, because I think sometimes, you know, I think this
 is just a good thing for guys, I feel like guys, you know, need this, I mean, maybe
 even girls need it too, but I just, I think this is a really good thing for the brand
 of Old Spice, and, you know, looking forward to seeing where it goes.
 Speaking of McDonald's, they are dropping a new chicken sandwich, it's a crispy chicken
 sandwich, but it's interesting because they are doing a chickendrop.com, and it's like
 this merchandise kind of deal as well, but it's interesting, I feel like they're playing
 on this idea of, like, having cool, like, a cool drip, you know, cool style, whatever,
 but also having, like, a really good crispy chicken sandwich, which I'm now really
 curious to go try.
 Well, it is so interesting how the chicken sandwiches become, like, the mecca of trial,
 you had, you know, of course, you know, being in South Carolina, one of the originals,
 the Chick-fil-A sandwich, kind of being the pillar of Chick-fil-Chicken sandwiches, but
 then you had Popeyes, who comes out with the chicken, and they had a huge, there were
 lines for months at the Popeyes for chicken sandwiches, like, it was supposedly as good
 as the Chick-fil-A, it had, like, homemade pickles, and I was like, it is a damn good
 chicken sandwich, by the way.
 And actually, you know, you know, who actually makes a pretty damn good chicken sandwich,
 I had it for the first time, church's chicken, we actually ate it.
 I've never eaten it a church's chicken, and I don't know why, because it was a damn
 good chicken sandwich.
 I've never been to a church's chicken.
 I'm telling you, the chicken sandwich was delicious.
 Back to McDonald's.
 Yes.
 I don't know why.
 Shameless plug for all the other, but I think we should do in one of these future episodes,
 we're going to do a chicken sandwich sampling, you know, one of each, we'll line them up.
 We'll do a live broadcast rendition of the best chicken sandwich.
 So look, I don't know what it is about chicken sandwiches, but I have to think that McDonald's
 is pulling off of that on some level, the how we get in this chicken sandwich game,
 and then, you know, to add their little bit of spice to it, so to speak, they do updating
 their merchandise, which has kind of an old school look retro look, which is kind of
 in.
 And so, you know, it's cool, you know, I don't know how many people buy a merchandise from
 McDonald's.
 I don't know.
 You know, like.
 But if it looks cool, maybe people will, you know, that's the thing, you got it.
 People love McDonald's.
 Yeah, exactly.
 And my kids love McDonald's.
 You know, if there was a hamburger with a mask, I might buy it, you know.
 Really?
 You know, like Halloween.
 No, I mean, that's true.
 That's true.
 We're doing with Josh here, you know, LTO burger, burger, burger, burger, burger boy.
 Yeah, exactly.
 Exactly.
 No, it's cool.
 But I kind of want to taste it, though.
 It's kind of making me hungry.
 I know.
 I'm like, you know, I was ready for the channel.
 I'm ready.
 I'm like, Simon.
 No, but the other news we have is Kit Kat, which you've seen this campaign.
 If you're on Twitter, you have seen this.
 You have seen this because this is so simple, because you already know the tagline.
 And you see it, you know, this is for Kit Kat, because it has a calendar.
 And then it's just two Kit Kat's.
 And then it goes back to your calendar, because you know, it was so familiar.
 I saw it.
 I did not see it like in my feed or anything.
 I admittedly saw this on like the news, you know, feed that we get like online going
 on to an article.
 But as soon as I saw the picture, I mean, I got it completely, I thought it was brilliant,
 because you look just like you would like on your calendar on your smartphone or something
 like that.
 That whole bar look, and then the Kit Kat fit in perfect, you didn't have to say tag
 lines.
 Exactly.
 I love the simplicity of this.
 It's like simple design, high concept though, and sometimes pictures tell a thousand
 words.
 Exactly.
 It's all you need.
 And so, and you know, what else was brilliant?
 This was a entry by someone that wasn't even on the roster of agencies for Kit Kat.
 Sam, I forget his last name, but yeah, yeah, he entered it as a entry, I think maybe
 someone had had an creative entries for ideas or something.
 So I love that.
 I hope he got paid well after the fact.
 I'm sure he did with how much it's blown up.
 I mean, not sure he's getting business from it otherwise.
 Oh, for sure.
 So for anyone out there, hey, don't be afraid to give it away, because it will come back
 eventually.
 I've built my career on that.
 Oh, yeah.
 And other news.
 So yesterday, there was a hearing and we need to get the details on it, but it hasn't
 been fully released yet as to what happened with Robinhood, but the, the Reddit and Robinhood
 hearing to see if there was in fact market manipulation, because a lot of the hedge funds,
 you probably know this a lot better and a deeper way than I'm going to explain it.
 So maybe I should just let you maybe I should just let you take it away.
 I don't know how it's going to play out, but essentially, you know, for everyone, we
 even had this something on a couple of news episodes where GameStop, stock was essentially.
 There was a group of thread on Reddit where people were talking about it.
 Let's go buy Reddit.
 Let's show the man because a lot of people had shorted the stock where essentially saying
 it was worthless and the, and the guys on Reddit were like, all right, we're going to fight
 the man.
 So we're going to go have everyone buy it, which drove the price up.
 Because I mean, it was just shows the power they had millions of people like, or users
 that were following this article.
 So even if they were buying, you know, $20, $30 worth, you're talking about $30, $40,
 $50 million in movement.
 So that drove the stock price up and then it kind of got momentum and went to like $300,
 $400 when true value of that stock was in the single digits, and I think it's come
 back down now.
 But Robin Hood's essentially set down your ability to buy or sell it for a period there
 when it went up.
 And that was just the biggest thing in the world.
 I was going to say, but what is your opinion on that?
 Because I think that goes, and then we talked about this a little bit, but it's continuing.
 It's continuing story and it's so relevant, but it goes so against any way, shape,
 perform the brand of what Robin Hood is supposed to be.
 Oh, yeah.
 It goes against, it goes against the whole system of just free market, right?
 Yeah.
 Oh, it totally does.
 And their claim and, you know, this wall play out was that it was more about their
 liability, not just because they say, again, not saying I believe any of this, but I'm
 just using what they're saying, that they have to make sure there's not manipulation
 happening.
 If they keep the market open, they keep allowing it.
 And there is something nefarious happening.
 They could be their risk or liability is potentially, it's, I think it's more complex
 than I just described, but I think on its surface, it's related to that.
 So they have to do their due diligence and in doing their due diligence, they take it
 down and it looks very bad and they run a really bad to rule.
 Super cool.
 Oh, that was so bad.
 So I don't know.
 I'd really like to know, like you're probably never going to hear this, but, you know,
 what their valuation, you know, they're, they're private company now, but they're actually
 going public this year, but I'd like to know how many, what their user base went, what
 there was before all this and what it is now and the money in it, uh, I think surprise
 if it went down the money, no robin hood users, because I mean, if, if they're going to
 like basically shut you off from being able to invest stock, no, I'm, no, there was total
 jump shit.
 No, there was a lot.
 I'm going to move.
 I still have it.
 I don't even invest, but I moved some stuff from it to another, I still use it a little
 bit, but I moved about half of it into another album.
 So, yeah, and it's just, it's like, this is bad optics and just bad precedent.
 You got to figure it out, but it just shows you, hey, the, the man isn't always in control.
 Sometimes the people can rise up.
 Mm-hmm.
 So I think you're going to see more of that by the way across.
 Sure.
 Uh, stocks.
 And there's been a couple.
 I think they've tried to pop off that haven't gotten as popular.
 I think you shouldn't see a lot of this with like crypto and stuff like that.
 Oh, yeah.
 I love me some crypto now.
 Oh, yeah.
 It kind of drives me crazy watching to go up and down, but I just kind of, I've turned
 it off now.
 I'm like, I don't know.
 I'm just, I'm going to check back in in a year as I think, I think, I think it's here
 for at least that long.
 I don't know about five years, but, uh, you make some money in a year.
 But you never know.
 I'm sure people didn't think digital money was going to be a thing.
 Vimo, you know, I'm sure people thought that was going to go away sooner or later.
 But yeah, here we are right and think of it.
 Cool.
 Well, it was a good week.
 And, uh, I was always RIP rushed limbaugh and, uh, so, uh, but yeah.
 Looking forward to everything that's coming up and, uh, hope everyone's enjoyed it.
 You know where to find us, theradcast.com at the.rad.cast on Instagram and we'll see you next
 time.
 See ya.
 Bye.