Weekly Marketing and Advertising News July 22, 2022

 You know what, Tom, it is, it's time for the rad cast.
 You're listening to the rad cast.
 What's up guys?
 It's Friday, July 22nd, 2022.
 So our weekly advertising and marketing, what an intro.
 Hey, you are well-rested after I was like, I was going to go, uh, different here.
 After you ditched me, I did leave you, leave you.
 I left you at the altar, uh, the rad cast altar.
 You and Reg kicked it out.
 I found replacement.
 I'm paying, you know, well, you serve the throws.
 Well, you serve the throne.
 Oh, man, I'll tell my wife that, um, it was a good week off for half week
 off. Well, how half good off we, uh, took the kids.
 We had a little staycation at the lake, got the hell off the dock.
 And, you know, got the sun, yeah, sun, fun and buns.
 There it is.
 Yep, hot dog buns, like, hot dog buns.
 There's the kid of it.
 So I was at Nicole and I getting away.
 No, we might be getting away this weekend just to do us.
 There you go.
 Hey, yes, well deserved, I'm sure.
 Hey, first adult two day, three day event and like, quite a while.
 Get a break.
 Yes, but, uh, yes, had a good vacation.
 Uh, and I hope everyone's had a great week.
 How's your week been?
 It's been good.
 I got an Apple watch.
 Hey, via the prime sale fancy.
 Is that it on your own?
 Yes, I impulse bought it and I love it.
 Do you?
 I've been working out a lot because of it.
 I've closed my rings every day.
 Yeah.
 Do you, do you say, hey, Siri, how fair am I?
 And love how pale am I?
 It actually, it tests the sun for me and tells me when to seek shelter.
 Not really.
 That's a big good.
 Look at it.
 Hey,
 a alert alert, alert pale skin.
 A lot of exactly the past.
 The princess is in danger.
 I have no issues with that.
 I was my parents blessed me with all of skin.
 Yeah, I got the, the short end of the stick with my Italian family.
 Everyone else, golden skinned.
 The all-fords, mom, dad, Stephanie and Ryan, the, our, our core family all have, uh,
 tan variously, posty, um, all the skin.
 It's one of the few things that was blessed.
 I have, I have great hair.
 So I'll take that.
 Yes, yes, I wear sunscreen every day.
 Yeah, I wear it like when it's blade.
 I mean, I'm not your response while I put it on my face and like things like that.
 But generally, I might, might my arms.
 I mean, I'm sure some doctors can listen to go, you should still put it on.
 But, uh, no, it's all good.
 Must be nice.
 Yes, um, you know, it's been hard to avoid, uh, all the benefit for talk.
 So much benefit for talk.
 Happy for them.
 Yes.
 Then to be, I suppose, JLo and Ben Affleck, they, uh, alloped to Las Vegas.
 That's what I would do.
 Are you going to loop?
 I don't want to big.
 We tried to allope you away a couple of weeks ago.
 Yeah, this is true.
 We left you at the altar last week and you're alloping it before.
 Perfect.
 Perfect.
 Yeah, yeah, yeah.
 But good for them.
 Yeah, I, I mean, I'm happy for her.
 I mean, too, really rich, talented, good looking people getting married.
 Congratulations.
 Jennifer's just had, she's had some, some diamonds in her day.
 Do they just count their money together?
 Like, would they sit around like counting?
 Like, like, like, because I would, they really do like, send their bedroom.
 Like, bad sound.
 No, they, they, they compare out there, their mobile, mobile banking.
 Your mobile bank, yeah, they're holding them up.
 He's got the bigger bank account.
 Yeah.
 Probably JLo, I would think, uh, Ben's made a lot of money.
 He was, she, she doesn't war with, um, like,
 like, business and producing.
 Then he just, yes, and, and past albums and stuff.
 Right.
 I think they've both done pretty American.
 I don't, yeah, I don't think they're hurting for much.
 No, they could loan each other money.
 Right.
 And then they're doing just fine.
 Make money off the interest.
 Does that, huh?
 I don't know if that works out.
 But they just combine them and make money off the interest.
 Tell me the yields like 3% now on 10 year bond.
 I'm still doing better than that.
 But, uh, on top of that, this was, this was more, uh, of a marketing note, uh,
 Krispy Kreme.
 This is so great.
 Is selling a dozen donuts on Wednesdays for the price of whatever the national
 average of gas is.
 Yeah.
 It was like $4 yesterday.
 One of our team members treated us to some.
 Hey, doesn't donuts for four bucks.
 That's going back until, like, when I was growing up,
 I think that's about how much they were, uh, as a long time ago, which was not
 the price of gas.
 No, the average price was probably like $1.50 then.
 I drive on empty for as long as I possibly can.
 What's the, so since you've been driving, what's the lowest and Nick, you can get
 on those two.
 What's the lowest you remember buying gas yourself for, you know, whether you're 15
 years old, 25, whatever it was during COVID, when it was like $2 a gallon.
 Okay.
 And I think I feel the lowest you remember, yeah.
 I remember it got just below $2 for a little while.
 Yeah.
 It was $0.89 is the lowest I remember when I was 15, 16 and it wasn't there long.
 But I would say between $0.89 and like $1.30, $1.30 is on the high end.
 Yeah.
 Like in my teen year, like slash early college years, it fluctuated between
 $0.90 to $1.30.
 That's almost what's going on.
 Like, you know, it's crazy.
 That's unreal.
 And yeah, I didn't know what premium was.
 And yeah, I was driving my, oh, yeah, I'm like, the G5, I'm putting, you know,
 whatever the lowest grade you could possibly put in that way.
 Now I got the premium, you know,
 and it's like $6 a gallon or whatever it is.
 But I do like Krispy Kreme.
 Good way for them to tie in a borrowed interest.
 Got a lot of people worried about gas.
 They tied it into the brand and Wednesday's probably a slow doughnut day for them.
 You know, I bet Mondays and Fridays probably the busiest days.
 Yeah, Mondays, you're, you're depressed from the, you're going back to work.
 So you get some doughnuts that don't make you feel better, but you think they will.
 And Fridays, everybody's happy weekend.
 Hey, I didn't have power on.
 So Wednesday's are probably slow doughnut day.
 I would think so.
 And thus they kick it into gear with some 450 with the discount.
 They're the CEO of the CFO at it.
 Krispy's like praying for gas to go up.
 He's like the only one the only one in America, hoping the gas prices increase.
 Krispy Kreme does stuff like this a lot though, because like during elections,
 they'll, if you come in with your sticker, they'll give you free stuff and stuff.
 Oh, yes, it's been good.
 I love it.
 And speaking of treats, hopefully you'd checked out this week's edition of the guest episode
 of the Radcast was Sawyer Hemsley, the founder and CEO of Crumble Cookies.
 Hmm, makes me hungry.
 I know, right.
 I had them in so long.
 They're so good.
 Those cookies are so good.
 They're worth it.
 They're worth it.
 I put boxes.
 Makes me like start to live every dime.
 They're worth every calories.
 Yes, yeah, but I'll put a pink box.
 I'm like, and I'm drooling.
 Salivant.
 So good.
 There it is.
 Oh, I just started drooling the bell.
 It worked.
 It's goldfish.
 Oh, no, hopefully not.
 And we're doing a little special re-release.
 We're going to be doing some re-releases of some episodes that we just think are too
 good to pass up.
 We don't want you to miss one of the top of your episode list.
 The one that only Bruce Buffer.
 You have seen the voice of the Octagon, the one and only.
 We're going to re-release his episode.
 He's had some good announcements and those things have now come out for shadowing.
 Yes, shadowing of some products and things.
 So we talked a lot about marketing.
 So I want people to get all the knowledge from Mr. Bruce Buffer.
 And he may or may not have done a little something.
 And now it's time for the red house with
 Ryan.
 Oh.
 There it is.
 Try that one.
 Yes.
 You know, Bruce and I tight and he was friendly enough to do a little intro for.
 So next week, look for that re-release with Mr. Bruce Buffer.
 We also recorded a really cool episode.
 We got to record it next week.
 So I'll get which I'll get to.
 But Christopher Sean from Star Wars Resistance and Days of Our Line.
 Yes.
 Your favorite show.
 My favorite show.
 My, I told him, I almost said guilty pleasure.
 But you know what, I'm not, I don't, I'm a grown man.
 I'm not guilty.
 No, no guilt.
 I like that shit.
 You know, so Christopher Sean was awesome, very cool, maybe the most thoughtful guess we've
 ever had.
 I like to put a lot of monitors on certain guests.
 I'd probably repeat myself sometimes.
 But thoughtfulness rings about, wouldn't you say, Nick, thoughtful to me?
 Absolutely.
 Yes.
 I've had a lot of genuine, had a lot of complimentary things to say about the show and me and so I really
 loved him.
 We love to see it flatter.
 It gets you everywhere on the Radkin.
 It's really anywhere.
 But Christopher was awesome.
 If you're at Comic Con in the next couple of weeks, check him out.
 He's out there for some things he's doing, doing video games, freaking Nightwing.
 Yeah.
 You know, on Batman's sidekick or what becomes the Robyn, Robyn becomes.
 So yes.
 Christopher Sean was awesome.
 And next week for all you old school music junkies.
 Oh, yeah.
 I guess it's old school.
 I've seen him.
 I saw him in Wicked, actually.
 Actually, Parker.
 Angel joins the show for recording next week.
 What was his group?
 Oh, I did become a slut.
 I, again, I watched him in Wicked.
 So I've seen him play Fiero and I've got a boy band, right?
 Yes.
 Yes.
 That was a little before my time.
 Yes.
 But yeah.
 And I, all of his fitness stuff on Instagram.
 Yeah.
 He's a very in shape individual.
 Yeah.
 He looks pretty hot.
 And I'm saying.
 Hey, I'm.
 He's not me.
 Hey, look.
 I'm happily married a heterosexual, but I, I know a hot dude when I see one.
 He was.
 He was.
 He's in shape.
 He's a fines specimen.
 Yes, he is.
 And he can sing.
 And he can sing.
 Hey, look out, ladies.
 So.
 I didn't book him.
 That wasn't on purpose.
 Yes.
 You know, looking actually part of her angel.
 So check that out in the coming weeks.
 So lots of hot guests on the red guest.
 One way or another.
 Christopher Sharman a bad looking dude himself.
 He is also pretty.
 Yes.
 And I think pretty.
 Pretty.
 Uh, not just you, Christina.
 Um, we're talking about.
 I'm surrounded, you know, in the studio here.
 Now the merch is like overcoming.
 Yes.
 You know, they're reading.
 Yes.
 Spray to bills.com official merchandise sponsor or the red cast and they're a beautiful
 merchandise.
 Great partner of ours.
 They've done all of our logo stuff on hats, t shirts, all kinds of giveaways that we're
 having.
 The t shirts are nice.
 They're nice.
 I've been rocking those things.
 Yeah.
 Getting comments at the lake.
 I'm in like rocking it.
 Rep the brand.
 Rep in the brand, but go check them out.
 You can go to our website, the radcast.com click on sponsors.
 Click on the link.
 You'll get 20% off immediately when you use just that link or use the code radcast20.
 You can build your own hat.
 They've got a Southwest collection and they've got a new tank top collection branded bills,
 official merchandise sponsor of the radcast and my favorite hat.
 And I'm not just saying that.
 There's a reason they're the sponsors because I'm like, I like to work with brands and
 people that I like and that I use and I'm like, this is my favorite hat.
 We need to talk to them and it worked out.
 So very comfortable and if you're watching and they're adjustable, adjustable.
 This is a little trucker hat edition flap bill.
 They got the curve bills.
 I'll hold them up.
 Curve bill.
 Match.
 Whatever.
 Look at this trucker.
 Yeah.
 Elite.
 Elite.
 But go check out my small head.
 Hey.
 Look at there.
 Winner winner chicken dinner.
 Go check them out.
 The brand brand at branded bills.com used radcast20.
 Tell them the show sent you.
 We got a few social holidays.
 Not many.
 It's light.
 It's a lean week.
 Happy hammock day though.
 Real hammocks.
 Not banana hammocks.
 Not banana.
 But you know, you do you.
 I know what you do with the lake.
 Ball hammocks.
 Banana hammocks.
 Banana hammocks.
 Banana hammocks.
 That's our next.
 Mercy nice brand.
 Yeah.
 That's the next.
 Banana hammocks.
 We're working on it.
 It's banana hammock day.
 Make sure you celebrate.
 No.
 It's hammock day, which is even more.
 So you're leisurely swinging.
 I might actually get to do that today with no kids.
 There you go.
 Just were off with the in-laws and I might swing in a hammock today with my banana.
 You and your banana.
 A joint venture.
 It's also mango day.
 All the fruit.
 I'm going to have a mango margarita.
 There you go.
 In my hammock.
 Nice.
 We had mangoes a couple weeks ago.
 Yes.
 Dried mangoes from the Philippines.
 Catching all the international flair here.
 There you go.
 Speaking of international Sunday.
 International self-care day.
 I shall be partaking.
 Yeah.
 Are you going to take care of yourself?
 Always.
 The first time ever.
 Yeah.
 Call my therapist.
 Hello.
 Exactly.
 Self-care day.
 What do you do with self-care day?
 Is it like give yourself massage or like you go give yourself.
 I would just think like do something that you enjoyed.
 Okay.
 And not for like like erase obligation is how I interpret it.
 I'm calling you.
 If you're listening to this, I'm going to erase all obligation on Sunday.
 And she can do the same.
 Yeah.
 She can do the same.
 Well, uh.
 Base mask.
 Yeah.
 We'll self-care each other about that on Sunday.
 There it is.
 That was easy.
 Hallelujah.
 Back to that low hanging fruit.
 Yeah.
 Slow hanging fruit.
 July 25th.
 This is interesting.
 Post your back to school supplies day.
 This is a fun one.
 Monday.
 I'm not been in school in a hot minute, but.
 I'm going to get my career on.
 I'll go back.
 I'll go back.
 You know.
 God, I loved.
 I loved back to school shopping.
 Did you have a trapper keeper?
 Was that before your times?
 Oh, trapper keeper.
 It may not have been, but I was homeschooled.
 You didn't need a trapper keeper.
 You weren't going to school.
 Right.
 You were going from your bedroom to your living room.
 Exactly.
 Exactly.
 Yeah, that trapper.
 You don't think I'm not Nick.
 Yeah.
 Yeah.
 Those are wars.
 Trapper keeper.
 Like themed.
 Whatever they were.
 They zip up.
 They fold out.
 Like keep your pencils in your notebook.
 That's cute.
 I'm happy for you.
 Trapper keeper.
 Hey.
 Hashtag Trapper keeper.
 If you know what I'm talking about, give me a hell yeah.
 Next Wednesday, I guess that is the 27th.
 Yes.
 Scotch Day.
 Scotch Whiskey.
 Whiskey Day.
 On a Wednesday.
 Hmm.
 It could make for an unproductive Thursday.
 It depends on how hard you celebrate.
 Are you a Scotch guy?
 I can drink Scotch.
 Yeah.
 I'd be lying to say I'm a Scotch guy.
 Okay.
 That's going a little far.
 Sure.
 Yeah.
 Give me a Glenn Fittick like 30 years.
 Sure.
 Okay.
 A little like aged Scotch all day every day.
 Like the cheap stuff.
 Yeah.
 Not so much.
 Cheap stuff is never good.
 I don't know what it is.
 That aged stuff tastes like it's got a sweetness to it.
 Like like honey.
 It's almost smoky sometimes too.
 It's always smoky.
 Yeah.
 It's too smoky when it hadn't been aged enough.
 There it is.
 That bite of the smoke.
 You know, I would think if you're a smoker, you'd like Scotch.
 Sure.
 Because it's smoky as hell.
 Right.
 Do you like bourbon?
 Because bourbon sweeter.
 I do like bourbon.
 Okay.
 Yes I do.
 Scotch I can pass on it unless it's the super like.
 You know, $40.
 Right, right, right.
 You know.
 $60 a shot.
 Rarely partake in.
 Yeah.
 Celebrate accordingly.
 I will.
 Got a few TikTok updates.
 We do.
 This first one I threw on our show notes at the end because you know, when we've been counseling
 brands and thinking, I think a lot of people are struggling with how you jump into TikTok.
 It's overwhelming.
 It's hard to start.
 It's hard to start.
 It seems like, in a way, it's very underproduced, but it seems like yet they really think through
 it a lot.
 Right.
 And, you know, what, a guy on our team pointed this out to me and I kind of took a look
 at it and I was looking at stuff like Lotus.
 So Lotus cars, high end sports cars.
 If you go check out their pays, go to Lotus cars on TikTok, you're Google it, TikTok
 and Lotus cars.
 Very low brow, very low like all they're using memes.
 It's like the last thing that you would think from like an Uber luxury sports car brand,
 but they're using all the trends and they're doing, they're not worried about like every
 video being the most highly overproduced sexy Lotus car video.
 Right.
 It's product ever other perfection.
 Yeah.
 And they are really like getting, they've got a really good ad men.
 So they've obviously got someone on the team that's managing it, replying to comments,
 think heavily involved and they're crushing it.
 They've gone from like, they've only been up on the platform for like two or three months.
 And they got like quarter million followers and millions of views.
 They average like 400,000 views per.
 Yeah.
 And so, and it's not, it's not all high quality, it's just they, they're leveraging, they're
 doing the platform the way they're doing TikToks, they're not, they're not producing videos,
 they're producing TikToks.
 And that's its own aesthetic too, that kind of cheaper, almost, I don't want to say indie
 feeling with that kind of like backyard home video feeling, that's its own, own way
 to sell.
 So if you're listening, you're going, all right, I hear the red cast, I hear others,
 I know we need to get started on TikTok, go check out Lotus cars.
 And if you think is your, whatever you are, unless you're like the CEO of Coca-Cola
 listening, you know, they're listening.
 But like, gotta, gotta get out of your own way, you need to realize you don't have to
 overproduce, you don't have to overthink this stuff, go check out Lotus cars to see
 what, you know, a luxury high-end sports car brand is doing on TikTok.
 And then I think you might take a sigh of breath of relief ago, okay, we can do that.
 I can do this.
 We can do this and get engagement and look, let's be honest, 95% if or more of the people
 on Lotus cars will never buy a Lotus car.
 But they are getting in front of the younger generation because 3% of that younger generation
 will be able to afford one one day and they're, they're coming to them on their own terms.
 And so they're hitting them where and how they want to be engaged with and doing it
 the right way so that yes, 98% of them may, may never buy a Lotus, but 2% will just
 like the current population.
 Right.
 And so thus, they're scooping that up, that awareness.
 And then there's nostalgia and there's a dream behind it and consumerism.
 And get this, I'm really going to bend your mind right now.
 This is a very desirable brand because it's, it's not easy to attain.
 And by getting attention by a lot of people that can't attain it, it remains unattainable.
 Right.
 Think through that for a minute.
 You want the masses to know who you are, but it's okay if it isn't attainable because
 you, you can carry that aura forward.
 And once they go and learn and they know about it because they're not aware of you, then
 you, it doesn't matter.
 Right.
 You got to have awareness in the masses.
 They've got to be the exclusivity doesn't work.
 That's right.
 It's only exclusive if they know who it is.
 Exactly.
 You know, like everybody knows who Louis Vuitton is.
 Yeah.
 But 1% of people can afford them.
 Right.
 And my apartment is very exclusive.
 But yeah, they're, it's all the I know about it.
 And they're in everything else in the Kardashians, everybody else talks about them.
 So they're staying relevant and known.
 Well, in St. Louis, like, Soho House and all of these big clubs that you've got to be
 exactly a certain tax bracket, a benefit, if you will, to afford.
 Yes.
 What else we got?
 I'll take talking to you.
 So back to always being able to produce their new avatar feature can help brands that
 don't have mascots on the platform.
 So if you don't have, you know, like the duo Lingo Owl and the, um, the Empire State
 Building has its own TikTok and it's generated a lot of business.
 And so you can make your own avatar and use that as your mascot.
 I like it.
 I think you need, I think that we need to Ryan Alfred avatar.
 I have a look.
 As your mascot, I have an avatar, like, as being a creator on Instagram, I have my own
 Instagram avatar that just made last week, I have not usually yet, but it's available
 to me in my stories.
 Yeah.
 And it does look a lot like me.
 Isn't it uncanny?
 It is.
 I'm like, I'm a cute little cartoon.
 I was like, I went through like seven questions.
 I'm like, all right.
 But again, a great way to make TikTok more accessible.
 If you don't want to be the one in front of the camera, I'm making the videos, make
 your own mascot.
 It makes sense.
 I like it.
 And, uh, then your mascot is your avatar, your avatar is your mascot.
 I should make Marshall one.
 Yes, you should.
 Marshall needs to be my mascot.
 You need to get the team to make you, uh, Marshall story stickers like I have for all
 the stuff.
 Yeah.
 You get millions of impressions on Marshall.
 Perfect.
 I'm going to whore him out.
 Staying on our TikTok theme for Yoda is driving chatter for TikTok debut with a creator,
 lead dance challenge.
 I didn't know.
 You know, I've read the sort of ones.
 I thought the dance challenges had been all over my FYP.
 Oh really?
 I've actually seen this one.
 Yeah.
 Okay.
 How's the dance?
 I could, I mean, I probably could do it if I learned I did not have.
 Can you dance?
 I, I, I'm like a rhythm.
 Yeah, I'm a, I'm a lowercase dancer.
 Okay.
 Definitely singer actor first.
 You know, it's like really like scarily good dancer.
 Who?
 My wife.
 Really?
 Like she could have been like dance queen.
 That's so cool.
 Yes.
 And you know who's not.
 You.
 But, but look, I'm not the guy that goes, oh, I don't dance.
 I get on the dance floor.
 That's all you got to do.
 Yeah.
 I'm not scared to put it out there.
 Totally.
 I'm just software enough to know.
 It ain't great.
 Right.
 Yeah.
 Big, national champion.
 Oh, yes.
 Yes.
 Yes.
 That's right.
 Chag.
 National champion.
 Very nice.
 And he can cut a, cut a rip or what are you?
 What do you call it?
 Cut a rug.
 Cut a rug.
 Or a rip too.
 Rip the rug.
 Rip the rug.
 No.
 Yeah.
 Fleet on the feet.
 Nick.
 Nick Weaver.
 And yeah.
 Can you, can you any kind of dancing or is it limited to chag?
 There's the, there's the rhythm carry forward.
 Can you twerk is what Ryan wants to know?
 Can you, uh, can you do the, the salsa, the rumba, the tango, the waltz?
 Hey, look out.
 Oh, real.
 See?
 Kind of carries over.
 Yeah.
 It does.
 Get that basic rhythm down.
 Yes.
 But work.
 I'm, uh, an armed dancer.
 You're like in hitch, like, stay in your box.
 Stay in your box.
 See, I wish I was better at that type of dance.
 The club.
 Yeah.
 I can.
 That's what you do for an alcohol.
 Yes.
 Okay.
 Life's a professional club dancer.
 She grew up, uh, not even club dancing that much.
 But at the, uh, blind horse saloon.
 Oh, yes.
 Oh, yes.
 I'm familiar.
 Are you, uh, a regular?
 I've not been in a long time.
 Yeah.
 It's a fun place though.
 Yeah, it is.
 But back to Toyota.
 Yes.
 The Corolla hashtag Corolla crossed out.
 One point for a million user generated videos featuring the Corolla cross step hashtag.
 Yeah.
 We love a Corolla.
 It, the campaign is representative of how, of how legacy automakers are shifting gears.
 All upon here to digital and social media tactics to court the next generation of drivers.
 It's true.
 Who are driving now, which is identifying the Corolla cross step.
 All right.
 I hadn't seen that yet.
 That's all the article.
 But I've been.
 Search that hashtag.
 It'll pop right up.
 Yeah.
 Is the dance cool?
 Yeah.
 Okay.
 It's fun.
 It's fun to watch people who can't dance dance.
 That's my favorite.
 It's kind of the best.
 I love putting themselves out there.
 Yeah.
 Like, um, Chris Maloney and Peloton's new ad where he's nude.
 Yes.
 Promoting the new Peloton app and the spot, the law and order star expresses confusion at people
 who think the way he works out is strange, meaning using the app, not working out naked.
 I mean, Peloton, you can ride the Peloton naked.
 I mean, you know, you're not running.
 Look, one word.
 No, I think I think there's still a little awkward on treadmill.
 Shafing.
 Shafing.
 But sitting on, you know, you're sitting on, I guess, I don't know.
 No, thank you.
 That would be painful.
 Have you gone to a spin class or done the Peloton?
 Uh, I have done the Peloton.
 God, I used to do cycle bar and my, my ass would be so sore.
 It could never imagine.
 But good for Peloton.
 Chris Maloney.
 Yeah.
 Is that SUV or is he, uh, the original law and order and he, uh, I think he's, uh,
 I think I'm one of the original, but uh, anyone, confusion and make it on the bike.
 Peloton just needs help.
 I, I don't think they're doing great with their ads personally.
 Well, this is, it might be a way to spark it.
 Maybe.
 Literally.
 Maybe figuratively.
 Possibly.
 Like this.
 Right.
 So NBC slash peacock slash NBC.
 Uh, slash universal.
 There it is.
 And now it's, it's applying.
 It's shoppable TV talk technology.
 Talk.
 I'm just taking it to the world.
 It's technology.
 Hey, that might be copyright trademark.
 Yeah, trademark trademark.
 Get your real dick right now.
 You got it.
 Beat it out.
 Beat it out.
 Go to that.
 That's technology.
 That could be a good business.
 Actually, you know, that's for all the analytics on tiktok.
 Not terrible.
 You got to admit, uh, those four in slips are even good, you know, shoppable TV on its dating
 show Love Island, USA, which is premiering this week on the peacock platform viewers can
 scan on screen QR codes and shop products used by contestants all season long.
 And this is comes to us from the marketing dive, if the marketing dive dot com, we had
 a lot of marketing news there.
 You should check them out.
 Marketing dive.
 They enjoy them.
 They help us with our cliff notes here on the show.
 Yes, they do.
 Um, and uh, they're creating a season long shoppable experience following efforts to mainstream
 immersive e-commerce experiences on TV.
 Okay.
 I like this.
 I like this for several reasons.
 Number one, it's happening anyway.
 You're starting to see if you like paying attention anyway, you're seeing product placement
 and you're seeing QR codes on the screen.
 It's all BMW's latest ad has this almost all the brands are starting to integrate this.
 Even here at the office, we have shoppable.
 We do have QR codes all around the building.
 If you want to get, uh, if you need a co-work space here in a criminal, we've got you covered
 come by us and see us here on the swamp rabbit trail in Greenville, South Carolina.
 There's a little plug for our code space, uh, but I do like this because it's kind of
 happening anyway.
 Yeah.
 I don't think anything that integrates you because you have natural influencers here on,
 on this kind of dating show or whatever it is, anyway, and so you know, why not leverage
 it and sell some stuff?
 When I've Googled, like while watching TV, I've Googled thing, like outfits that I liked
 and this is just cut out the middle man.
 Hey, why you don't have to Google it, you know, why I give Google impressions when you
 can go straight to it.
 I can just sit on my couch and scan a code.
 Eventually, you'll be able to just use your eye scan to be your eye and it'll hit the
 QR code.
 Web three virtual reality virtual brain will, uh, show you what you want.
 And then you only have to put it on order because you can just put on your avatar that's
 in the universe.
 Right.
 We're getting real meta here.
 Mm.
 It's coming.
 Yeah.
 Web three.
 Web three.
 But I do like this integration of shopping while watching TV.
 It's integrated.
 It's no different than like, okay, I'm watching content on Instagram and it's shopping.
 Right.
 And cooking shop now.
 Shop now.
 Same type of principle.
 You're watching it.
 And love Island is the right show to do this too, you know, like come on.
 I mean, we didn't have, we didn't have this quality TV when I was growing up.
 Love Island, USA.
 Man.
 Come on.
 Riveting.
 Riveting stuff.
 Yeah.
 Yeah.
 We have like skate land, USA at the skating park.
 There you go.
 You know, you can buy skateboards now.
 QR codes.
 Yes.
 Yes.
 Yes.
 Back to AR.
 Mariette.
 The Moxie hotel gamifies hospitality with an AR experience.
 This week they launched an AR experience that offers guests a chance to win prizes by
 exploring their hotel using a smart phone.
 The experience is accessible once again by QR code and it unlocks challenges that urges
 guests to explore different parts of the hotel.
 I like this.
 I do too.
 It's fun.
 Keeps people from actually snooping.
 Yeah.
 Exactly.
 I like the gamification part of it.
 Yeah.
 And, you know, some of the stuff seems occasionally like, oh God, not fun or interesting.
 Right.
 Next to me is fun.
 I imagine it'd be great if you had kids and we're like, all right, go explore the hotel
 with your phone.
 I will say this too.
 Here's another thing that's interesting and I think about this with hotels sometimes
 that we've worked, I've worked with hotels over the years, a few in marketing and some
 big brands.
 And one of the biggest problems that resorts in hotels have is people really knowing and
 understanding all the amenities they actually have.
 Right.
 No matter what it says on the website, people will gloss over to whatever they like and
 it's forever.
 They're like, there's all these amenities at these hotels, but you don't know where they
 are or what that's cost money.
 So gamifying the effort to get people to know it because what happens is if you know
 all the amenities, you use them.
 If you use them and you get to know them, you come familiar and you go back to the hotel
 because you get used to it.
 And this is, this overcomes that challenge because you get used to it.
 You create repetition, you create pattern, you understand what all it has because I'll
 say this.
 I've stated a resort before and we stated in a different one the next year because I
 didn't think they had a certain amenity and then learning that they actually had it.
 Oh, yeah.
 Because we're only there for like two days.
 We're there like a whole week to explore or do whatever.
 And so like completely missed it.
 They didn't have like, I didn't think they had a gym.
 That's what it was.
 And now they had a gym.
 Like, you know, it was like, because someone, I think I asked, I didn't ask someone that
 worked there.
 And then they were like two nights and I asked someone staying there, like, have you seen
 it?
 No, I don't think they have one.
 And so I took the word for it and we weren't staying there long enough that it was
 like completely ill.
 But it was enough for me to merely go, okay, they don't have a gym.
 And then I was like exploring them like after the fact we'd already booked somewhere else
 the next year and I'm like, no, they have a gym.
 So anyway, this makes sense to me.
 Gotcha.
 Gamify it.
 I think it's fine.
 Yeah.
 I was expanding their partnership with Duo Lingo for Game of Thrones spin off.
 I thought this was pretty interesting.
 I mean, the new house of drag is I'm a huge Game of Thrones.
 I was, I wondered if you were hoping house of the dry, you know, I don't know what to
 expect.
 You never know.
 Like, it's such a high standard.
 Right.
 And that finale was so bad.
 It was a little so bad.
 Like after everything, it was like, I can't quite wrap my head around why or what the
 point.
 They gave, they were like, I mean, in the books were never finished.
 So the writing just was poo poo, the last couple of seasons.
 Yeah.
 It was, it was amazing to watch like the great, like how so much my name, the CGI and everything
 like I appreciated all that.
 Like I always did, but it did just feel a little disjointed.
 They got lost.
 Yeah.
 Big time.
 I don't know.
 And I think in the moment I didn't hate it, I was kind of like, I guess not what I thought
 was going to happen.
 And you know, playing out and then after the fact that I thought, I was like, yeah, a little
 bit.
 It was more disappointing as the days went for it.
 Right.
 Right.
 Yeah.
 And I think it was probably better when you, if you watched it live and had like time between
 each season.
 Yeah.
 I like watched all of them before the last season and was like, this doesn't make any
 sense.
 Okay.
 Yeah.
 It was a lot of points.
 We're so obvious.
 Okay.
 It wasn't, I didn't watch it like that.
 I watched it as it wouldn't buy and all that.
 Maybe it wasn't as obvious.
 But do a lingo, because there's like literally like languages that came out of the show.
 Hi, Valerian and and Dothraki.
 Yes.
 Which you can learn via do a lingo.
 Kind of wouldn't mind.
 I wish it doesn't.
 It would be fun.
 It would be fun.
 So I could just speak Dothraki and didn't know what anyone saying and I couldn't be offended
 or bothered by anyone.
 There you go.
 I just spoke Dothraki.
 I just speak for it.
 You could learn it.
 I'm going to do a Dothraki podcast and they worked with a linguist on this.
 Like this is, this has some actual grammar behind it.
 It does.
 And so do a lingo.
 It's actually going to have it in there.
 Yeah.
 It's in there.
 I think it's cool.
 They'll be adding 150 new vocabulary words and 700 new sentences to the high Valerian
 module.
 It's crazy.
 Like you learned Spanish.
 No.
 No.
 I learned Dothraki.
 Sorry.
 Valerian.
 All right.
 This is just so nerdy.
 It is nerdy.
 It's fun.
 Nerdy.
 Yeah.
 I'll never do it.
 But why not?
 Why not?
 I love this next one.
 Magnolia Bakery is throwing it back to the mid-Auts, my time, in their new YouTube campaign.
 They worked with Liam Kyle Sullivan.
 Do you know about this video?
 Yes.
 The shoes and muffins video from 2007 to promote its new breakfast loaf sampler pack together
 by the team pulled together a two-minute clip that almost identically matches the original
 video from 2007.
 Funny.
 This is also popped up on my TikTok.
 I think you need to go watch it to really appreciate it.
 Yes.
 It's one of those.
 It's unlocked a core memory for me.
 I was like, hi for God about this.
 Yes.
 Mid-Auts.
 But yes.
 It's fun.
 And Magnolia Bakery.
 They're not around here.
 There's one on Pellum.
 Yeah.
 Is there?
 Okay.
 Did you cut cakes?
 All right.
 I think we're going to, I wonder if we're going to see more like viral YouTubers from the
 early Auts in more advertising moving forward.
 Like I would love to see, I would love to see Julian Smith.
 Is this just known vernacular?
 No, it is.
 Yes.
 Okay.
 Auts in the tens.
 Yeah.
 90s Auts tens.
 Yes.
 I'm a child of the Auts.
 You are a child of the Auts.
 I was born in the 90s.
 I was born in the 70s.
 Oh.
 It was late 70s.
 That's how many days ago.
 I was born in the 50s.
 59 was still.
 Aging myself over here.
 And then wrong with it.
 Yes.
 And you know what?
 Just from a timing standpoint, I think we're going to cut off there.
 We might move some of these other articles.
 Stay tuned for next week.
 Stay tuned for next week.
 We've got some alcohol news for you.
 Yes.
 Alcohol news.
 Maybe we'll bring some in to the studio.
 Perfect.
 I'm going to get the simplest luck.
 That's boiler.
 And in the meantime, celebrate Scotch, whiskey day on Wednesday.
 Yeah.
 But it's been good to be back in the saddle.
 Appreciate Ray and Christina for covering that last week.
 And you know, we just won't leave you at the altar too often.
 Thanks.
 Appreciate it.
 I'll go в a leap, I guess it's fine.
 Yes.
 You know where to find us for TheRadcast.com search for all of the content.
 We've got highlight clips.
 We've got full episodes.
 More content than you can take a stick at at theradcast.com.
 For streaming at Yassie, I'm Ryan Alford, we'll see you next time on the Radcast.