The Week of September 29, 2023 Marketing and Business News: Travis Kelce Jersey Sales Skyrocket After Taylor Swift Shows Up at Chief’s Game

 Hey guys, what's up? Welcome to the latest edition of the Radcast. It's Friday September 29th.
 Our last podcast of September of the Radcast that is our weekly marketing and business news edition joined by my friend and business partner and all around good guy, Chris Hansen.
 What's up, Chris? Thank you, sir. Pleasure is always happy to be here.
 Yes. Is it hot, Miami today or is it just nice, Miami today?
 It's a little hot. It's been raining a lot the last 24 hours. So it's a little sticky out, but we've had a little bit of a breeze. It's come. It's
 fall is here boy. We're getting there. There we go. Slowly. Actually, but not quite the fall you're having in Greenville. I'm sure it's actually eighties. So we have really entered fall territory yet either.
 It's pretty nice today's in the seventies, but it's been eighties for the most part. And I will be in Miami a week from today. We'll both be shooting there.
 The news edition from the VK Lounge also known as your place in Miami. I love that. It does seem like the VK Lounge. Let's go.
 Yes, it might as well be at this point. I know exactly. It's always a VK in Chris's place. Always on VK. Always up here.
 Yes, it's a goal. One of our top headlines. I'm going to go write it accidentally go out of order here or sheet. Have you been following the Travis Kelsey and Swiftie relationship? Have you been seeing anything with that?
 I saw a meme about it this morning, but I don't want to disclose the topic because it could get us banned. It had to do with healthcare stuff.
 Oh, interesting. Okay. So Travis Kelsey, who's the tight end for the Kansas City Chiefs, has been starting a little romance with old Swiftie.
 And there's contenders. We talked a little bit about this last week, but conspiracy theories abound. She just Swiftie just happens to be releasing.
 Serial data. She's serial data. She just happens to be releasing one of her albums that get quote unquote stolen from her.
 She's re-releasing it. And it's next month. And so everyone's conspiracy theory saying that she happens to start this dating when ever she has an album coming out.
 That it's all a ruse. No wrong Hollywood playbook boy. It is. Hey, borrowed interest. Hey, it's stirred up. This watch. You're right. This is supposed to be a marketing and business podcasts. Dude, this is the bag of this is creeper. This is gangster.
 This is deeper. This is this is gangster marketing. Like this is the ocean. This is Taylor going. Okay. I'm going to bill. Everyone wants to know what I'm doing. Who I'm dating.
 What drugs I'm on. Whatever. And what better thing than start a dating romance right before your album comes out to get your name all over the place.
 And guess what Travis Kelsey just saw his jersey sales skyrocket.
 Which is wild because who's buying them are guys like, oh, hell yeah, bro. Your days. I need to go get one of his jerseys or is it like Swifties?
 The Taylor Swift groupies. They're all buying that shit because then they can maybe wear them to the concert and Taylor recall them out.
 Oh, I see. If she loves him, then we love him. Exactly. That's how it works with Taylor. You already know she's got a breakup track. They'll probably break up like a month after the release.
 She's writing it right now. Yeah.
 She's got to. Hey, bro, she has a model. It works for her.
 You know, the new song is called loose ends. It wasn't a tiny and it was a loose end. She had to close it.
 I hope she's not bringing those loose ends into the new relationship because that's toxic. That is toxic.
 But I mean, we'll see. Maybe they end up married with babies and everything else. But I'm saying bullshit.
 I was going to say is there like a betting betting line on her love life. Like that's some gambling I could probably be good at.
 Yeah. Guaranteed to break up. Guaranteed because even for the creativity, she needs it. She needs that emotion to like fuel her songwriting.
 Yes, she's being fueled. And for anyone listening, this is, hey, you've got a big launch coming out. How can you tie yourself to something of interest?
 Obviously, this is like level 12 stuff. But Taylor just happens to be one of those popular figures in the world and Travis Kelsey is well known football player.
 But that they're tying themselves to one another and the high tide raises all ships. So there you have it marketing ploy with the launch coming out done by Miss Swiftie.
 What she likes being called a swifty or I know she's not a swifty. It's people that follow her or Swifties. I'm sure she does.
 I think it'd be pretty cool.
 I'm a Hansen.
 That's what you want with a special name just for you. Yeah. Hansen. Yeah.
 But there were the Hansen remember that group, the boy band. Oh, yeah, dude. Bob. Oh, yeah.
 My name has been spelled wrong for years because of those guys because they spelled it with an Oh and instead of an end. No lie.
 My parents.
 This is old score rate like the house phone and the answering machine.
 We used to have that song playing in the background on the answering machine. Like thanks for calling the Hansens. This is my idea when I was in like fourth grade. It was my thing. My mom, let me do it for a week. And then she put it back to the default answering machine.
 Bob. If Joel's listening and he should be because he'll be editing this. He needs to have some Bob playing right now.
 So we'll have that edit for everyone listening in bigger news or not bigger. Maybe less exciting news, but bigger news for everyone because we all buy shill an Amazon.
 The US. There's two of you everyone now, but it suits Amazon in a monopoly case that could be existential for the retail giant comes to us from NPR.
 In the sweeping any trust lawsuit, the federal trade commission. That's the FTC for you and me, brother.
 And a bipartisan group of state attorneys general. They paint Amazon as a monopolist. Hey, monopolist. I like that that suffocates competitors and raises costs for both sellers and shoppers.
 They're arguing the Amazon is punishing sellers for offering lower prices elsewhere on the internet and purchasing them into paying for Amazon's delivery network.
 Let me just tell you this is true. I have media clients on Amazon and they do these things. But you know what? They've built a certain amount of scale and availability to buyers because of how easy they made it on the shopping platform.
 So I don't know. This will be interesting. What saves you?
 I'm interested to see how it plays out. I just. My whole thing is I find it very hard to believe. Like when these things happen, I don't ever see real resolution.
 Yeah, I feel like it's and it says there was a $800 million settlement that happens that's like a blip on the screen for Amazon and then it all goes away.
 Exactly. That's how I feel because Amazon. It's almost they're too big. Like they're intertwined with the government. Yeah, to some degree. So.
 We talked about this couple of weeks ago. Like all these. For 15 years Facebook, Google and Amazon have been amassing these empires. Right. And now we're going to go wait a second. This is not okay.
 That was the first thing that pops in my head was all the congressional hearings with Facebook and security concerns. And I see a lot of talk, but nothing gets done. Nothing changes.
 And look, Amazon's invested the infrastructure and created a place where people buy stuff. They came out with these conveniences that are now commonplace.
 It's changed how the world operates and how people shop. Yeah, I mean, you hate to play or hate the game.
 A business. I don't know. Somebody told me that. I don't remember who it was. I did he or was that somebody else? Don't hate the players.
 I may be misattributing the rapper that said it, but none the less you get it. And I see both sides of this because we've had clients that have gotten it's funny.
 They complain because they're selling like 10 million in product down Amazon. And then now they're complaining because they realize how much money they're paying Amazon. And there are some predatory practices.
 But they're also padding their pockets pretty well because their margins are good. So be careful what you wish for.
 Yeah, it's like you could have a whole big chunk of nothing. Yeah, Amazon. Exactly.
 So we'll see where this goes. I think a big settlement's coming in swept under the rug, but still mess with my prime shop.
 That's what it is. I think we all go, yeah, I agree. We should not be have these monopolies. But then they're like, they go home and they're ordering.
 If I don't get that shit tomorrow, I'm going to be pissed. I'm going to Amazon. And I don't have my batteries in my deodorant tomorrow.
 I can have you on in two days. Yes. It's.
 What kind of world are you living in where I'm ordering bar soap from Amazon? And I'm like expecting two days.
 Two days. I'm expecting same day. I'll get my fish oil now like same day. You're in Miami. You should be getting some same day stuff. You got a bigger city than G Vegas.
 There's definitely some same day. I actually have packages waiting for me to go get them right now. Your coffee cream.
 My K pods. My heavy on. Yeah, your butt powder. Whatever else you got. Yeah, monkey butt.
 All right. In other news, GrubHub is expanding Snoop Dogg starring effort on the tail of its international success.
 GrubHub has launched a multi channel campaign featuring Snoop Dogg with giveaways and out of home creative in the US following its success in 19 markets worldwide.
 This comes to us from our favorite dive marketing dive dot com Snoop Dogg's kind of everywhere. He's hitting my feet on Instagram quite a bit.
 It's always funny. He's posted. He posted. I assume it's his team. But it's he's got a good team. It's a funny shit.
 It's a he's almost like on the like the rock level of international recognition. I would say because I know my buddies in Europe freaking love.
 They love 90s hip hop and they love. That's it. Yeah. The dog would be the poster boy for that right him and Dr. Dre and that and weed.
 That man is one of the most famous pot heads on the planet. I wonder if he, do you think he's still token every day?
 I read actually recently that he's cut down. I think every day. Yes, but I think not like all day, not waking up every day.
 I don't know, man, even if he is, I got a respect to do been in the game that long. Yeah, and turned it into commercial success.
 Like everything on Kevin Hart level, Shaquille O'Neill. Exactly. It's not just I would actually argue it's everything but the music now.
 Yeah, I know he's still putting on music, because I did hear a couple tracks recently or bad. But I'd say I'm more entertained by him and the commercials and doing other things.
 I love it. He's funny dude. The corona spots are pretty fucking hilarious. Him sitting on the beach and just he's playing judge and critique to the stalemate guy who's funny himself.
 And he's never involved in any drama, weird stuff. I don't know anyone that thinks negatively of him. They might not love him, but no.
 I think he's my mother in Snoop Dogg. Right. Like he's like Uncle Snoop. You know what I mean? You're like, oh, yeah. Oh, he's just Uncle Snoop. Yeah, there's Uncle Snoop again. He's just snoop.
 Snoop Dogg is pot. Minimized it. I'm like, oh, it's okay if Snoop's looking in the middle of the public, but anyone else, how dare you?
 I'd be more concerned if I heard he stopped. I'd be like, what? Why?
 Yeah, but marketing dive came to us and told us how grub hub is continuing to use them. And for good measure, we'll see.
 I do think some of the delivery. I do think Uber each does pretty good job with their spots and a lot of deliveries have stepped up their game.
 We'll be on the lookout. I want to see those outdoor boards. Snoop aloop on and how they're bringing to life food delivery.
 I go straight to like the munchies that a munchies late night grub hub. Get all your munchies. Yeah, like he's that type of spot for him would be pretty on brand.
 Yeah, but then it's a him and Martha Stewart have done some stuff. So he could find that duo dude is awesome. Yeah, they're both together. They're awesome.
 Yes. I think Snoop would be on my short list of spokesperson like celebrity spokesperson about doing a campaign, like trying to make if I was going to like fit him in.
 There's like, all right, you got to fit snoop. All right, we can make it work. Whatever it is. Yeah, yeah.
 Shoes tobacco furniture, insert product here. B2B selling copiers get snoop.
 You could make your work. Yes. I'm going to look at the industry with them for sure.
 Coming to us from the news, if you've heard of them, Spotify to use AI to replicate podcasters voices and translate them to other languages.
 They better not be translating my voice without my permission. Spotify has announced a new AI powered feature that uses open a eyes technology to translate podcasts into different languages with the goal of making it more accessible for creators and languages in the future.
 I mean, I guess it's a. It's just the word it's back to one of those. Okay. Fine. That's okay. But slip re-slope.
 I've saw there's a podcast or Lex Friedman. I don't know if you're familiar with him.
 Pretty intellectual guy. And I keep posted a video yesterday with one of his episodes. The first one they translated into Spanish. And I was like.
 Which I could see is I see people write like on Rogan's post. Hey, can we get this in different language? Yeah, whatever any language. I know we've talked about it.
 Like I would love to have some vacay stuff and other languages. Just to.
 I wish I would just learn English. Is that that's. Yeah, it's very American. It is. But it's like.
 I always thought that I don't know. Even if it wasn't English like Spanish, I always thought we'd like maybe as a one earth come to one language.
 Like whether it's Spanish, French, whatever it is, but.
 We have emojis now. That is the love language of all is emojis.
 Again, I don't care if it's English. I just thought we'd standardize around one.
 You got to become a world. And now I'm like one world order. One money, one language.
 You know, that's next.
 It's called going to be symbols and emojis. Yeah, it's called fit coin, not Bitcoin.
 Jesus. That coin. Fin coin. Fin coin. That's what it is.
 But Spotify. This makes a lot of sense, but I just.
 I don't know. I feel like at one, at some point, when I fart under there's software that already does us.
 Somebody's going to DM you. There's already stuff to do. Is that right? I know.
 More, but like you input text and it's just.
 It's going to be like we could just type up this entire show.
 And it become our voices in AI.
 But you know what? I don't think it could be as free flowing and as.
 Centrelating is what just comes out of our mouth.
 We're in the middle of talking. I don't know that I could write up some of the shit
 we end up talking about that might make it less or more interesting depending on who you are.
 Depends on the culture, the interpret humor.
 I know. But man, those South Korean numbers for our downloads are way up.
 So I don't know. I think we're translating pretty well.
 They either think they're either making fun of us. They're having laughing laughing with us or laughing at us.
 You never know.
 Here's the way you're getting the downloads. Exactly.
 We thank you for making a number one in marketing and business on Apple.
 1.5 million downloads last month. Keep them coming.
 Don't hate the play. Hate the game.
 And to that end, we've never been able to take off on this platform.
 I've never really known why. I've tried, but Google podcasts has always been our.
 We have 1.5 million on Google will have 700 on Google.
 I'm like, I don't really understand other than we do direct a lot of people to Apple.
 But Google podcast is shutting down in 2024 clearly for not supporting the radcast enough.
 But they're actually migrating to YouTube music.
 So Google podcasts movie to YouTube music.
 I don't even know Google had podcasts. So whatever that tells you.
 Yeah. Google is transitioning its Google podcast app to YouTube music offering users tools for migrating and giving Apple a unique position in music.
 And music and podcast streaming.
 Interesting.
 We have it on YouTube and obviously we're on YouTube with video.
 But it does get into this audio video space of which one is it YouTube.
 Certainly a lot of people listen to music on YouTube music. I know that.
 I give people saying that out loud. Yes.
 But the legacy of YouTube is video, right?
 You move all the podcasts over. It gets a bit hairy, confusing, potential little friction of knowing exactly what you go there for.
 How many podcasts have you ever listened to on YouTube?
 I'm only going on if I want to watch.
 Yeah, exactly.
 If I want visual, I do put on music mixes on YouTube in my house, not in the car.
 But if I'm in my house and there's one background noise, I'll put on YouTube.
 But no, if I'm going to listen to a podcast like in the car, I'll go on iTunes or Spotify. I don't ever go to YouTube.
 Yeah, I'm purely on YouTube to watch stuff. I've got YouTube TV. I watch that.
 And I will say this.
 We are our podcast get watched. We're on film right now, which is why a proud to announce our newest sponsor.
 Who I'm holding in my hand. If you're watching the episode and you see our lovely display of goods and hats and supports.
 There are labs. It's the official skin cream of the radcast and Ryan offer. You're going to be seeing videos of this.
 Here's the thing. I'm 46. I don't hide that.
 But you know what? I need secret weapons, Chris. I need ways to stay looking good.
 And I've been using this product for almost two months. And let me tell you.
 We promote things. And I don't really think I don't stand by.
 It's why I always put a vacay. It's our product. We stay in behind it. We third party lab tests that we love it.
 But here with cold air labs, I've been using it. And me and my wife has noticed less bags under the eyes, less wrinkles.
 And I don't know. My skin's never looked better. We'll see. But I just.
 I'd never really used it. Like I always use lotion. I don't want your face to use lotion kind of guy.
 Some moisturizer. But the eye cream is the best eye cream I've ever used.
 Called the icon. Get a Chris. I'm actually holding my head. Marketing here. Marketing icon. I love it.
 And then they have this stuff called the good that's like this serum stuff.
 It first is all my kind of putting oil on my face. And then I'm like, oh my god, this feels really good.
 And then the next morning I wake up glowing Chris. I didn't think there was such a thing. I always thought it was like this is bullshit.
 The glow. But I got the glow baby. And I'm excited about this partnership.
 We're going to have a coupon and discount code coming. And lots more to come.
 You're going to see videos on my feed. You see some before and after's to know this is no bullshit.
 This is the real deal. So cold air labs official skincare of Ryan offered and the rad cast called era labs premium luxury skin care.
 For men. I think it's you some of this brother said you're a little care packet. I'll bring you care patches next week.
 You need to this Miami sun has got me wrinkling on a quicker, quicker time frame.
 Yeah, you're leathering up quickly.
 I did look like one of those old Florida guys in a speedo that's like real tan and wrinkly.
 My but nan hammock. Yes. You might be using your cream all over. You never know.
 Keep it tight, baby. Keep it tight. I hope everyone enjoyed this week's guest episode with Jimmy Rex founder of we are the day.
 And his best selling book you end up where you're heading. And really cool guy really motivational.
 Those are shit ton about real estate. We talked about real estate and business and then his kind of transformation into helping men really push through become better leaders.
 Doing a lot of great stuff. I really enjoyed it. Hit the back button and check out Jimmy Rex. And next week Kyle cook really great episode.
 That is next week on the rad cast. So check those out. And then of course next week we come into you live from the vacay lounge for the rad cast news.
 Next Friday's edition. Do not want to miss that. We're going to have special treats, special guests. You never know who's going to be around for that.
 You're never know. Yes. Products galore sponsors galore fun galore next week on the business news. And as always go check out vacay.
 Take a vacay dot com V. A. Y. C. A. Y. You see it right there behind Chris the only way to vacay premium ultra ultra.
 Great products third party lab tested and brought to you by your truly and Mr. Hanson. Oombop himself down there in Miyami plant based.
 And I took a little sleep. Give me last night. I was like stirring embedded on a wine. I slept like a baby. Yeah, unwind.
 Our highest reviewed product, I would say. And yeah.
 A great way to get a good night's sleep. Chris, I think that's all we've got this week, my friend. Any final words from you and me, Ami?
 Adios.
 Adios from him from Miami. Yeah, the second language. See Amigo coming along, man. I'm catching on catching on even need AI.
 I'll just be speaking in Spanish for my part going forward. Yes, that would be interesting. I'll speaking to you to Spanish.
 I think you're pretty good. I'm pretty conversational in Spanish. Really? Yeah. Yeah. I could get it. Yeah. I'm going to put it to work next week.
 Kai and say La Boca. I might have to say that a few times. I shut your mouth. Yeah, that's a good one to know. Yes.
 Oh, we appreciate everyone going to find us the radcast.com. You'll find all the highlight clips and the full upsuit from today.
 And we really appreciate you wherever, whenever, however you're listening for Chris Hansen and Miami. I'm Ryan Alfred coming to you from the studio in G Vegas, South Carolina.
 We'll see you next time on the radcast.