Success Favors the Brave with Sean Whalen

 Hey guys, what's up? Welcome to one of my favorite episodes of all time on the
 Radcasts. So look guys, this week I'm at a trade show, Humpen Bay K. It's been
 important business. So no news this week. We bagged next week with our normal
 marketing and advertising and business news that this week I wanted to share
 with you guys with my favorite episodes of all time. John Whale and founder of
 Lions Not Sheep. This was from a couple years ago. This was almost 300
 episodes ago for the Radcasts. Unbelievable. Thank you for making us number one
 in marketing and business, by the way. Sean is one of my favorite people, not
 because I grew up there. He says because of how raw, real and awesome he is in
 his delivery and how he builds community and the truth that he speaks. There's a
 lot of powerful words and a lot of insights in here for growing your personal
 brand, growing any brand and business and being transparent and really
 grinding and being authentic to your audience. A lot of great insight here from
 Sean and I think even two and a half years later, so many things are still
 relevant and so much of the growth for Lions Not Sheep had happened. I really
 wanted to share this episode to raise it back to the top because I think in
 today's world authenticity and at least being real to who you are and who
 your audience is and resonating with them is so important. I hope you enjoyed
 this episode. We'll be back with our normal news next week. I am here on the
 porch late at night recording this intro. Look, really appreciate everyone who
 listened. You were going to find us the radcast.com. Lots of changes this
 episode we couldn't do without you. Thank you. As we build towards where you've
 taken Lions Not Sheep and all the e-commerce growth there, maybe let's just
 back up. Let's give our audience. I know you've got a huge following but it may
 not be the following of our podcast that have heard of you and know about you.
 Let's just start there. The recap of Sean and history and what got to
 there. I know the loaded question, brother. I'll keep it super simple. I was
 really successful at Yami H. I grew up in a single parent home built a couple
 of companies that made a lot of money in my 20s and I talked about in my book how
 I felt like I was juggling bowling balls. Success looks like this and it
 needs to be this and so I'm working 20-hour days, building, growing the whole
 thing and when I was at work, I need to be at home and as home, I need to be at
 work. The whole really what a lot of men are going through now just today,
 years ago, where we're at as a culture of the society is like this is what
 success looks like if you're on Instagram, it's like you got to be here. You
 got to be bawling. If you're not working 29 hours a day like your fuckup, it's
 just I was that guy and I I says you could juggling all the bowling balls and I
 don't know what a midlife crisis is but I left my marriage. I left my business.
 I stuck my head on my ass for over a year trying to figure out not how to make
 money, how to build business, but like why was I even here? What's the purpose of
 all this? Like why am I doing any of this? You know what I mean? I've got cars with
 a Rolex, but what am I even doing with any of this? I went on an interesting
 journey. I got really depressed as suicidal and found myself in a really dark
 place and ended up hiring a coach trying to figure out how do I get out of this
 mindset? How do I shift things around? And one of the things that he he challenged
 me to do was to start sharing my thoughts and what was going on social media.
 And at the time I was like leaving an on my ex-wife had Facebook and a year
 before I did and I was like that's stupidest thing ever. Why would I be that? I
 didn't believe in it, which is ironic now having almost a period because my
 video is a stuff. But yeah, and the 37 stories I've watched the viewers just
 today. Yeah, I mean, it's just it's phenomenal. We talked about that from a marketing
 perspective and meant it. But yeah, I went through a really nasty divorce and to
 make a really long story short, I ended up sharing one night some real dark
 shit. So stuff that I was ashamed of and had been hiding and really just told
 the truth. For a lack of better words, I just fucking told the truth for once,
 which was like instead of doing the alpha thing, it was like, not dude, like I said
 a lot of dumb shit. I was angry. I didn't have all the answers. And that
 post ended up going viral millions and millions of people thought I went from
 having like 200 friends on Facebook to almost 40,000 followers in a matter of
 10 days. And people were, dude, teach me more what classes do you have? I'm like,
 you know, pump the fucking brakes, man. I just telling you my shit, right? I'm not
 doc Phil. Call somebody else. And in that process, I left the company. I left
 everything and I kind of still dabbled in real estate. But one day the phrase
 lies, not she came into my mind. I was looking at this cataloging. There was
 another company of something similar and it just popped into my head. And it
 just resonated and it wouldn't go away. And for days, it just lines out of sheep
 and I kept thinking to myself, looking at everything in life, like I have a choice,
 right? To follow and do what everybody else is doing and buy this because he
 bought this or build this because he built this or this is what this needs to be.
 And it was like, no, you fucked out. Like, what do I want to do? Who do I want to be?
 Like, what life do I want to build? When you tear everything down and essentially
 burn it to the ground, you're pretty much starting from scratch. I knew what my
 skill sits where I knew what I was good at. But like, I just decided to do the
 things that I was really passionate about. What do I really want to do? And when
 Liza Sheet came to me, I called my buddy who went to clothing company one day.
 And I said, hey, man, can you make me a t-shirt? He said, sure. And so I went online
 literally way until fonts.com and found this cool font and did this. And I was like,
 yeah, can you do this? And he got it to his designer. And I spent 40 bucks to make
 screen and made a t-shirt. Our original, the original lines, not sheep,
 watching my t-shirt. And I was wearing it one day and I had a picture and I posted
 on Facebook and all these comments are coming to dude. Where did it? That's bad ass.
 Where'd you get that? Can I get that shirt? And I called my buddy. I was like, I
 don't know how to sell t-shirts. Like, how the fuck did he go? He's, I'll set you
 up a shop, have I store and whatever. And so that kind of started the whole, for me,
 it was just my mantra. It just became my way of thinking, my way of being. It was very
 personal to me. And I saw a lot of people go out to eat tours and a lot of people
 will connect with it. But we started selling the t-shirts and then I formed the company
 and then I formed multiple companies inside of that. And it became and what is now a
 huge movement where, you know, millions of people engage with the content and know about
 it. And just recently, we've had some people that have gunning me and Smith, who's in New
 Jersey, who the governor was trying to shut his gym down. But I woke up one morning, this
 is probably a month ago, a month and a half ago. And I had been tagged like over a hundred
 times in this post. I'm like, what the fuck? And I opened my Instagram and there's this
 guy who's like super defiant, street governor or whatever. And he's got one and I said,
 she's had him. I'm not connected to at least not connected to me. It was just like, oh,
 dope. So I followed him and say, hey, man, love the hat. Whatever he's all dude, I've
 been following you. Just started new the brand. He ended up just seeing one of our ads and
 bought the hat and his, his host went viral. And it was really interesting over the course
 of the next couple of days. He was on C, yeah, C and Fox, Tucker Carlson, but all these
 big shows and he was wearing the lives of that sheet gear and our free man t-shirt. And
 it was just really cool to see that he hadn't, he wasn't really, he didn't know me per se,
 but he vibed with the brand. He recognized it, resonated with it and decided to buy a shirt
 and a hat that it just brought me full circle. Yeah, man, like this was me, my kind of rebirth
 coming back into the marketplace, getting my balls back and build us some business and
 now knowing that it resonates literally with millions of people around the world. It's
 pretty freaking amazing. So that's about a 20 year story in three minutes. Yes. Couple
 think of the unpack there. How enlightening was it? I could only imagine, like you said,
 you feel like you lived not necessarily a lie, but you never felt comfortable being
 transparent and being maybe vulnerable. If that, if I can use that word, sure. How enlightening
 was that moment when Holy shit, I can be, I'm being myself and I'm getting garnering the
 attention, not that maybe you were seeking before when you were copying everyone else, but
 just the irony in that had to be just fucking amazing. It was. And what's interesting is we're
 all, and this is some of the stuff that I teach, like we're all programmed to lie. Okay,
 I don't care who's watching this black, white, gay, straight, rich, four, all of us were
 programmed the exact same way to lie. And don't believe me. And we go back to when you were
 kicked, sit down, quiet down, slow down, you're a little child. You go to church. This is right.
 This is wrong. Don't say this. Don't do that. And when you really stop to think about it,
 like we've been indoctrinated since we were children to do as we're told to speak words that
 will be pleasing to everyone. Don't rest like anybody's feathers. And that's literally what we do
 from when we're little children, elementary school, middle school, high school. You got to raise
 your hand and go to the bathroom. Nowadays, you can't see shit. I say anything. And I'm called
 a neo-Nazi online. And this and that and the other piss everybody off, right? When you think
 about it, like we've been programmed since we were little children to not speak our truth, to not
 share what's inside. We're told, tell the truth, tell the truth, tell the truth. But the ramifications
 for telling the truth are dark. They're bad. Slap on the hand, put them in a principal's office,
 parents for mad at you so that we just lie. And as you get older, you become man. It's,
 you don't talk about emotions. You don't talk about where we're really at. Use man to fuck up,
 put on your big boy pants and get after it. The truth of the matter is that more men killed
 themselves in 2018 than during the Great Depression. Why? It's not because there's a lack of money or
 a lack of opportunity or lack of chicks or asks running around. It's because dudes are like
 trapped in this box like I was 10 years ago. My dude, I'm not happy with where I'm at. But I don't
 know how to talk about it. And my boys are like, Hey man, how you doing? I'm like, I'm good.
 You hear that? I'm good. But I also know, shit. Bob killed himself. We need to know. Bob was
 sad. Bob looks like he's got the idea of life. And so when I talk to people about this and I coach
 on this, it's no one thinks that they're lying. But the truth, the reality is if you're not speaking
 the truth, then what is it? And if you're not sharing what's really inside of you, how you really
 feel, what's really going on, it's not an issue of political correctness or I don't want to piss
 everybody off. It's what are you doing? Are you speaking your truth? Yes or no? I can't because
 I'm on follows me on Instagram or my church people are over here and this and the other. And so we
 literally look living lives a vast majority of our culture or society is just fucking lighting. And
 so the challenge from my coach was share what you're really thinking and feeling. And when I shared
 that post, it was raw. It was scary as shit because I talked about anger. I talked about frustration.
 I talked about not knowing what the hell is going on. Bull is really interesting is this. And
 this is a huge lesson for people understand. I noticed two things that happen. Number one,
 people resonated with my message. Millions of people resonated with it. No one,
 all these people all teach you how to go viral. Nobody has a fucking recipe to go viral.
 Anybody tries to sell you a course of how to make viral videos tell them to fuck off because it
 doesn't exist, right? I didn't wake up one day going, you don't want to tire to making money
 of no state. I'm going to be a social influencer. I just shared my shit, but I shared darkness.
 It wasn't the filter rosy look at my wind look at my accolades look at my cool crap and was like
 dude, I was depressed. I almost blew my freaking brains out like I was I made a lot of mistakes.
 And I realized that millions of people resonated with that because we're all experiencing that.
 In one way, shape before right? Sex, money, politics, religion, divorce, depression,
 bankruptcy, suicide. Those are topics we don't talk about. They're not publicly correct.
 I'm socially acceptable. Yet everyone on this planet is somehow intertwined with sex,
 money, politics, religion, divorce, depression, bankruptcy, all of these fucking things.
 So what do we talk about all day long? So I realized the first thing was how many people resonated
 with my darkness. And I coined and the phrase, your message, your message,
 and bought the domain and probably be the title of one of my books coming down the pipe here. But
 my mess literally became my message. And the second thing that I saw after I shared this
 was that I felt better. It was almost like, okay, yeah, God, I thought out of the word.
 You know what I mean? And so when I talk to entrepreneurs and business owners and people,
 I'm like, dude, you're a better father when you feel better. You're a better mother when you
 feel better. You're a better everything when you feel better. Lying doesn't feel good.
 Lying is scary. It's do they know? Do they know? Do they know? Where you just fucking tell the truth?
 And you got nothing to worry about. So if this is the recipe for me connecting with people and
 me feeling better, then I'm just going to keep doing it. And at the time, five years ago,
 and not that I was the only guy sharing shit on social media, but very few people are talking
 about real raw shit. It's just airy, fairy, political things, reshairs of this. And so I just
 want an omission like, I'm going to share me. And since then, I literally have almost a billion
 views of my videos, millions of followers, literally hundreds of millions of engagements on my
 post from Instagram to Facebook. Some of my videos have reached 150, 160, 170 million views of
 one video, which is just mind bending to me. But that's what I found is my own little kind of
 recipe. And I felt better. The marketplace plays resonated with it. And I just can't fucking run
 it. I love it. I want to get into some nuts and bolts on the back half year on the e-commerce.
 But I do have one follow up because I feel like no matter how I lost, you may have felt
 being what you categorized as a man that everybody wanted you to be and not the real maybe you,
 something has shaped Sean Whalen. It's some point in life. Before you got lost or you got found
 or anything like that, I feel like there has to be these shit, these opinions and these beliefs,
 they formed all of this, something shaped that either early, whenever I would think.
 I don't know what he's ever asked you that. Thinking back in my life, my parents split up when I was
 an early teenager. I was actually a really quiet kid. I was really reserved. I was a chubby little kid.
 I was a pretty good baseball player, but I wasn't popular. I wasn't the class valedictorian. I was
 really quiet, really reserved. And I think for me when looking back at it, when I went on a Mormon
 mission, I went on a two year Mormon mission, that was where I really started to find my voice.
 You're out basically selling God. We're going door to door. Pitching God to people.
 It was something I was really passionate about. It was something that I didn't grow up in the Mormon
 church. I grew up Catholic and saw as a recent convert to the church. And I just started realizing
 that people love to connect. People love to talk. And I was really good at it. I was good at just
 talking to people. And I know that sounds really weird, but there really isn't our form of communication.
 There's an art form being able to not just tell me how should water. Why do you like that water?
 Okay, great. What are, like, really fucking listening to people and hearing them and knowing
 what's driving them. And something that I've always been fascinated about and with is what's behind
 it. This is why headwides and shit. I'm not like bouncing around like every other freaking
 bulls-o or like, oh my God, I'm like, what's talking about for a second? I like to critically
 think. And for me, being able to be in a place where I can ask deeper questions, it's fun for me.
 Yeah. And I found on my mission as I was talking about God, God's such a crazy topic for so many
 people because you have people that are way over here and that people away over here and people
 have no clue. And so it forced me to really, number one, find my foundation like what I really
 believed and how I really felt about life and who I was and purpose and the entire thing.
 I found it like people just love to connect. And so it's just become almost a skill set in
 art form that I've just gotten better and better at is communicating with human beings. But
 it definitely does it come from my youth. I was a quiet freaking kid, man.
 I've shared some of your stuff with people and they go, oh man, he's pretty hard core on this
 and the other and they care. He's a great community. As I said, I thought you're a great
 communicator period. I'm talking when you really give a shit about people, like when you really
 care, like I think it's something that we're not, we're just so busy trying to get, believe me,
 hear me, this is me and it's like, I really, it sounds funny, but if it can't be explained on a
 whiteboard or like with crayons, it's too complicated. We should not have a tax policy in America that
 can't be explained on a fucking whiteboard, right? We should not have foreign policies and
 that it takes 30,000 page freaking manuals to fucking explain, right? No one's interested in that,
 really. And so we could tie this into the marketing and the business and the whole thing like
 copy is really important, you know what I mean? What are you telling me? Everybody knows they're
 being sold something. So we've already got that out of the way, but what are you trying to tell me?
 What are you trying to communicate with me? Yeah, yeah, yeah, if the answer is simple, no,
 they just fucking say no, but I love being able to look at complex things and I break it down
 in my brain to just like coloring book kind of conversations. Yeah, this is what this really is.
 And it's just more to me, it's more fun that way. I have more
 connection to stuff that way, absolutely. And so let's talk about liasnotsheet.com. We work,
 we're at digital agency here and we work a lot of brands and they come to us and they have great
 products, but they have no story. And yeah, I will take a company that has a purpose and a story
 all day because that's it's organic. Again, it just becomes about blocking and tackling.
 It's real hard to figure out the Hill Mary, the message, the blocking and tackling you can do,
 but let's get to some of that blocking and tackling. What have been some of those mechanics of,
 because I've heard you talk about it, you're like, you know, you started the company, you
 were selling t-shirts, you had a message, you had a plan, but something poured gas on the fire
 for the tactics and some of the ways with which you sing growth. He's talking about some of that.
 Yeah, for sure. First of all, there's two philosophies, in my opinion, anybody who's a really good
 ad guy or copy guy or whatever, you can take any product and figure out a way to sell it, right?
 And there's a lot of people that do that. They take products from China, they're really good,
 they figured out the game, the algorithms, they can do that. And then there's people that
 have passion behind something, they live it, they breathe it, they sleep it, it's being to them
 because their kid has cancer and they want this product out there and they want this thing or
 that thing. And there's a story and a connection behind it. And either one of those is phenomenal,
 right? But I think the people that struggle the most are the ones that they feel like they have
 that passion and they feel like everybody's supposed to have that passion. This sure is so bad
 and the saying, everybody's going to buy the saying and this entire thing. But like, I've found for
 me that I embodied why it's not cheap. It literally was for me. When I wrote my book,
 which has sold over half a million copies completely organically, I didn't even put page numbers
 in there. We forgot it. It was so basic and just put out there the marketplace. I wrote a book
 that I wanted to read like that I would want to read. And I think a lot of people need to realize
 what do you want to wear, right? It's easy to come up with slick marketing and slick products and
 whatever. But if there's no marketplace for it, it doesn't fucking matter up. Rachel
 landing pages are this at the other. So you're trying to tie in that story. Why is this relevant to you?
 Like, why do you believe in this? And I've literally for the last couple of years, I've been talking
 about why is this cheap? It's become me and people have watched my journey as a father, as a business owner,
 as a man, as a divorced guy, as a dating guy, like all of these things have been really transparent.
 And I think people inside with that, they resonate with it, right? And so for me, Lyon's not a
 sheep. Everybody's been telling me, dude, you're in the perfect storm now with the whole political
 climate and it'll drop because it's like, we're all, you're one or the other, right? You're picking
 a lot of hydrography line or you're the sheep, which is great. But yeah, there's a hundred and
 seven million people on your side. We're right down the millions. Here it was coolest. Everybody
 now wants to jump on that, right? And we got to plug into that emotion. They want to plug into
 the political climate, whatever. And you really don't have a track record, you don't have a tribe,
 you don't have any of that. I didn't set out to do that. And I think that's what really makes
 Lyon's not a sheep unique. And I think a lot of people need to wrap their head around this. And
 it's really difficult to do is having the consistency of delivering content and messaging
 for the long game because now we're in the perfect storm. Now we're crushing because so much
 content has been put out there over the last couple of years. And it wasn't with the objective
 of selling t-shirts or selling hats or selling any of that shit. My mom literally she retired
 last year and she was bored of shit. I said, Mom, come help me make t-shirts. And so we had one
 heat transfer. She's in the office and we'd sell 20 shirts a month, just people stumbling on
 the website. And she'd run down, she'd get the shirts and she'd make them and she'd write a little
 note, package them all out. And that was really what the apparel brand was until the beginning of
 this year. But being able to sit in a story and deliver that to people that they believe without
 trying to sell them anything is massive. And that's a huge tactic that I don't think very many
 people understand is I believe that the very best salespeople on planet earth are never selling
 anything. Like you go to my, you go to my Instagram or my Facebook, you will never see me selling
 anything. Yet I'm literally able to make millions of dollars through coaching and consulting
 and other companies that I have. But I'm not selling anything. So how does that work? It's
 unlimited. I'm breathing it. I'm exuding it. And that's your Jeep guy. You want to start a brand
 around jeeps, right? If you're driving a fucking home, a core good lot, right? You better know the
 clicks and the algorithms. But it's like some of those dudes who are like hardcore Jeep guys,
 they get it. They know what Jeep guys talk about. They know what Jeep guys want. And they're able to
 exude that message, right? And people instantly resonate with it. I really do believe that it's
 you're in a day to age where we're completely bombarded and flooded with
 products and things and ads and messages. And if you want the short game, you better
 free configure out how to become a really good marketer, a really good calculator and buy ads
 better than anybody else. But if you want to build a real brand like something that has lakes,
 they will be around for a long time. They resonate with people like, why is it important to you?
 You better be fucking living it. If you're new to living it and talking about it,
 everybody's doing my personal page and my this page that I got I don't even know how many others
 thousands of followers on my personal page are way less than my business page because I just
 I'm always living this talking about it, breathing it, eating it and be surprised how many people
 could plug into that. And now that we're turning on ads and running ads and doing shit like that,
 where I have almost a billion views in my videos, I can now target some of those videos and
 you know what I'm saying? But I've been playing the long game and consistently doing the content,
 consistently talking about it. And people just know like some people will see the shirts,
 I get messages really like, dude, that's the bearded guy. That's the bearded guy. They don't know
 my name because they recognize my video where I post. They're like, I know that guy. That's his
 thing. And it's really cool. What's the vision? Where we're going? I know you're knee deep
 in a lot of things. I know this is open doors and what you're coaching, how to make shit happen
 is the book. Everyone listening, go check it out on Amazon. Amazon is just your personal site.
 Yeah, Amazon. But what's where we headed? Where are you going?
 Right now we're trying to put the wheels back on the bus. We got our asses kicked in production.
 We grew so fast. I turned everything all back in March. What I mean by that is I hired a team.
 We come in and started running ads. I'd never run an ad for it. I'd never put ads out there and we
 went from that to we were doing two to three thousand dollars a month of just a pair of sales.
 Oh, we did four hundred and sixty three thousand dollars last month. I will pair up sales in
 basically 90 days. A lot of them, they're shirts. And it fucked some things up. And I learned some
 very valuable expensive lessons on production and being able to keep up. And it's a funny story.
 I already think it's just sunshine or roses. But all my kids and their friends worked for me.
 And they were all part of our production team. And so we were doing heat transfers and all
 thing. And I'd run all the numbers. And I've got all the production companies and all the big
 promotional companies. They're hitting me up. Let us do your share. Let us do your shit.
 Long story short, we had ten of them employed as we were just crushing. We went from literally
 like picking up one box of shirts and screen prints to get it pouts delivered. One of the kids
 apparently got COVID. And because they're all like my daughter's friends, nine out of the ten
 kids, their parents made them quit. Their parents made them literally self quarantine. And so we
 were doing 350 orders a day, which represents about six to seven hundred shirts. And so we're like,
 oh, no problem. Get a 10 page and see and bring all these people. They fucking takes forever
 for them to learn and speed. And like, anyways, we got really far behind. We got about six thousand
 shirts behind. And team came in and they're like, bro, we got a problem. And I'm over here.
 Well, it's growing. They're like, hi, I'm proud. We got a fucking problem. Because even if we work 24
 hours a day, we can't get the numbers that we needed. So if that wheel on the bike isn't working,
 you can't be a fatal. Because I've got some guys, some dear friends of mine, they're big and
 e-com space. They do millions of dollars a month. And I've told them this and they all laugh and
 chuckle because they're like, yeah, dude, like, you know what I'm saying? Every single person has this
 happened to him. I was bringing in Hubbard boards. And you bought like 20,000 Hubbard boards from
 China. And they had already sold a bunch of them. And then they all got hung up on customs. And
 he's the cost of almost a million dollars. And I'm like, yeah, this is a fucking pain in the ass.
 And he's like, now that you're learning it, the vision for me is obviously getting that
 part of the business straight now, which we do now. But I really do. I'm passionate about this
 man. I'm passionate about the ability of, especially with men, to really fucking step into who they
 are and not in some hippie-dippy way. But I'm 41 years old. And there's a lot of 41 year olds that
 are like, okay, I got the house in the car and the kids and the thing like, why do I fucking hate
 my life? Am I not doing anything? I want to do it. My wife and I, we eat at the same place,
 we fucking vacation at Disneyland once a year. What am I doing with my life? And why it's not
 sheep and me specifically is, you know, I'm coaching a lot. I've got multiple facets to the
 business. But I really want to show people that it's possible. Like, building a really bad-ass
 life is possible. It's not whimsical. It's not because I got a silver spoon. In fact, it's anything
 but with me, I'm working my ass off for this. And I want to be able to show people and show
 kids and teenagers. We have one shot of this reality. We have one shot of this life. Like,
 go build this shit you want to build. I've never built an apparel company. And I'm building a
 multi-million dollar apparel company. It's like, I'm showing people literally like, I'm posting
 on Instagram my numbers every single day, sales and all this other shit because it's like, I'm
 showing people how this is done, right? To literally be able to build from scratch a huge brand.
 But to me, like, I want my endgame as I want why it's not sheep to be a global company and to
 have a majority of our people not have any clue who I am. That's my endgame is I want to leverage
 what I've got now through social media and the following and connections or whatever. But I want
 somebody to be able to see this hat, see this message, see this t-shirt, resonate with it and have
 the same feeling of empowerment and power than I do. And that thousands of other customers
 of people do. So that's my endgame. But we've got, you know, six different companies inside of
 why it's not sheep that are all doing different things. And, you know, it's fun there. It's fun.
 It's sweet. I love the way you bring your kids in to talk about it. I've got four boys
 under the age of 11. We're needy-binnett. But I love the way you bring them in. You talk about
 that. You're transparent about it. And yeah, I mean, we're here. It's like, they got to see me
 get my ass kicked. And like, I'm talking to my son. And we literally have a pile of shirts that
 are sitting on the warehouse floor that we ended up trying to solve part of our problem as a
 outsourced to another company to be able to help us expedite these shirts. And we sent them
 5,000 shirts. And almost every using one of them came back completely fucked up. Like,
 the levels were all crooked and this and that and the other. So we really have a pile. And like,
 look at my son. I was like, that's $25,000 sitting with floor right there that I can't do anything
 with. I'm teaching them these things and showing them. Yeah. So it's so frickin fun for me.
 That's awesome. Is that I don't want to ask you what do you want to leave? You've said it. I've
 interpreted where you see your legacy. But I do want to ask it because what do you know,
 when they go to Sean Whalen in 50 years, you know, what do you want people to think?
 My legacy is my kids. It's not wealth. It's not assets that can be distributed. It's not
 the 401K's and IRA's a kid just putting my kid just putting up. If I played his game,
 I've empowered my children to become their own entrepreneurial independent preachers. My legacy,
 if you will, is that is if I can help these three kids break the chain that I came from and having
 this function and having divorce at a young age and having a dad that was never around. If I can
 be that man to where I'm laying on my death bed knowing, I don't even talk about the money.
 But my kids know that they literally live the fullest life with me. That's my game. Then to me,
 I quote, quote, one, and my son is 14 years old and he's raised the Baja on 1000 with me twice.
 He's raised the Baja 500 and that's something I'm super proud of because that's our say. There's
 50 year olds that that's been on their bucket list for 30 fucking years and my son's already done
 it twice. And so to me, it's I want to be able to lay on my death bed knowing chips are never
 able to be on my death bed. I'm a little myself up or driving a racetrack. I'm stupid shit like that.
 But I want to be able to sit back and not have any fucking regrets know that I played the game.
 I was all in. I was all in every single day like with my lover, with my kids, with my business,
 with my message, you can go back and watch thousands of videos and you know that whether you like
 me or not, whether you agree politically with me or not, you know, they'll just fit in my trees
 and you know it's coming from my soul. And for me, that's the game. I win if I accomplish that.
 And I feel like I'm on a pretty good track for that because that's how I feel,
 literally sitting here. This is the last podcast I do. It's like, yeah, man, I think you're loving it.
 And as someone that doesn't agree with every single principle of yours,
 I respect the hell out of you and wanted you on the podcast because I see that is as clear as
 day. Yeah, there's worse floor. The UNI everybody we think we all think we're smart, right?
 We should. You shouldn't think you're donable. If you're smart, I love to study and I love to read
 and I and he's thinking about all of these great men that have come before us. The Carnegie's,
 the Rockefeller's, the Steve Jobs, the Steve Covey's, these literal like industry creators.
 They just have changed the face of the earth. They all say the same thing at the end of their book.
 All of them without question. They all literally say at the end of their
 books, their biographies, if I could go back and do it all over again, I would have spent more time
 doing the things that I wanted to do. I would have spent more time with my family. And I consider
 myself a pretty smart fella. So if Carnegie, Rockefeller, Steve Jobs is, say, if I could go back and
 trade places with Shaw at 41 and I'd spend more time playing and doing the things that I want to do,
 then I get what Instagram is trying to tell me. I get that I'm supposed to be balling and
 lambs and jets and the whole thing. But at the end of the day, I'm enjoying my life. I'm living
 the life and I'm taking the counsel from those guys and it seems to be working. It works really
 well for me and literally never been this happy for me. I'm going to be a great business and a
 phenomenal family. I literally wake up every day and I'm like, I'm fucking doing it. I love it,
 brother. I'm going to let you go. I really appreciate your time, Sean. I've been really enlightening
 and love what you're doing. If you're looking, follow Sean Whalen on all the social media channels,
 through this Google, Sean Whalen, W-H-A-L-E-N. If you'll find me at www.SeanWhalen.com,
 lions.sheep.com. Go find them, man. I know it's find your truth as well. Sean,
 I really appreciate it. Hey, guys, this has been the latest episode of the Radcast. Follow along
 at theradcast.com and at the.rad.cast on Instagram and we'll see you next time.