The Week of October 13, 2023 Marketing and Business News: Instagram Threads Preps A Trending Topics Feature In Battle With X

 What's up, guys? Welcome to the latest edition of the Radcast. Radcast! I get excited
 here, Chris. It's our weekly marketing and business news. It's October 13th, 2023. Chris is
 coming to us from the VK Lounge and hot, not so hot today. We'll chilly Miami. We'll
 chilly in Vegas as well. What's up, Chris? What's up, baby? How are you? Oh, living the dream.
 I'm hours away from a little country concert action. My boys, thousand horses, warns eaters,
 ciders, however you want to call it. Warns. Warn is worn. Pretty little poison. We're going to go
 get it on at the House of Blues in Myrtle Beach. Yeah, I'm pumped for that. It'll be a good time.
 Yeah, Michael Hobbie, lead singer, good friend. But on the podcast, going to go
 to chill with those guys, low backstage action, little tour bus action, all the behind-the-scenes
 stuff. Just living that rock star lifestyle. Hey, what happens when someone's got to do it?
 Someone's got to do it. But I decided for that, they've got a new song out. You got to go get a
 shout if you ever heard of. Just do a thousand horses. Look for them. Highway sound. Their latest hit.
 Things are good though. Just here in Gevegas, Rocket and Rollin on your number one marketing
 and business podcasts on Apple. We appreciate everyone. We've been maintaining that last two,
 three weeks. We don't seem to be going to our crises. The downloads are going up
 in the position to stand right at number one. So we appreciate it. So what happens when you
 get people what they need? The news told to you through different lens. That's why you learn.
 No bullshit. Just news. Just raw. Raw marketing and business news. And look, we're going to start
 with value today, baby. Here's the value. Domino's is giving away free pizza. They've launched their
 emergency pizza program in order to get it. You sign up for the rewards app. I think you make one
 purchase that's fairly nominal. And then you get a free medium to topping pizza anytime you need
 it. It's your emergency pizza. So if you want a free pizza, go sign up with Domino's. It comes
 to us from today.com. Are you a Domino's? I was about to say I think I might be feeling an
 emergency now. We're going to hit that button. I can go for a little teetopping Domino's. I am
 a Domino's guy. I have been really ever since college that a good deal for when I was a student.
 That cheesy bread, bro. Yeah, tasty. Yeah. And I remember the campaign. We were
 talked about. It's been a couple of years. They came brought back, avoid the noise. That was
 like their TV campaign back in like the early like 90s, late 80s, early 90s. It was like
 this character that tried to blow up all their delivery drivers. I think I remember this.
 It was a very fun campaign back in the day. Especially if you can catch the old
 how bad. I don't know. Some of the characters were in that day and age. The little scissors.
 Yeah. The little noise was strange at best. But I do remember the campaign. But Domino's
 is always thinking out there. They're changing. They're always throwing stuff at you that they
 did the delivery wherever you want. I thought they've done pretty well with bringing the
 pizza delivery game to the modern times. They always say I wouldn't say there's anything to do.
 They're like blown away by, but they're always there in a positive light. They don't
 hungry. How he's actually like for a few years. I was like, he came like to load to your pizza.
 Right. Domino's has always been my go to Papa John's Domino's. Yeah. There they are. You
 never know when you're gonna need a pizza. So if you need a free meat and pizza, we started off
 with the value. It looked let's make this practical application here. Okay. They won't
 people. More people sign up for the app. If you have the app, you get alerts. You order more pizza.
 You order more stuff. Everybody wants you to be on their app and they can give away a free pizza.
 That pizza costs them two bucks probably two or three bucks. It's worth it with the purchase.
 You have to make a getting someone on the app because look, the acquisition cost in today's
 world. They're gonna spend more than that on ads. Anyway, a couple dollars cost to get you
 using the app and your lifetime value going up is the play here. And so if you've got an app,
 sometimes you got to give away shit to get people to get on it because there's friction involved.
 You got to download it. You're like, all right, am I really going to use this? But you know what,
 if I get a free pizza, I'm probably gonna download it. And I'll tell you what, if I'm getting
 the free pizza, I'm adding on the mold lava changes or cheesy sticks and probably two-liter
 Pepsi. So you know what, they're gonna make up for that two bucks easy. That media pizza just cost
 you $34. That's $65. Come on guys, it's free. It's free. The free pizza with the other
 ship we know you're gonna buy and have our app. And I'm gonna, they're gonna send you constant
 notifications at the kickoff of every game every possible time where you maybe think about
 ordering a pizza. You're gonna get the notifications. Allow every Friday. Yeah,
 say $5 if you order pizza right now, sold. Yeah, give me that. You're done. You're in.
 Done for it. They've got you hooked a climbing sinker. Yep. We started with the plus. Now we'll
 start with the negative. It's not negative. This is probably should have happened a long time
 ago. But the potential that's, if you like skittles, you might be a little scared because they're
 banning the additives that are in skittles and many other things. Now you got to, they got a few
 years to respond. I think it's 2027. So relax. You can get, you can still go get your skittles
 today. But yeah, taste, but you don't want to stock up if you like that flavor though because
 once it's gone, if you like that artificial rainbow flavor, you get that,
 get that food coloring. Yes. It may be causing bigger issues and your health. But it may be
 carcinogenic. Yeah. But if you love the flavor, load up in those red skittles, taste the rainbow
 and the chemicals and the cancer. They're California's Gavin Newsom signed it into law
 and banning food products, containing four specific additives. They affect a numerous products
 and it's California's the first state to enact the ban. So that's probably going to keep coming in
 and probably already should have already because it, that shit's bad for you. But I do like skittles.
 So I will munch on some skittles. I love skittles, but I did have to take a step back from the
 master learning about these set ingredients honestly. So you're already on the off the bed,
 on the bandwagon or off the bandwagon. I'm off it. Do you do me wrong? I looked at a bag of them
 last night in the corner store and there's still is a second debate, but tonight choose me
 as I buy a Coca Cola. Yeah. Exactly. Watch it down with a Coke. I'll pick my battles. Yeah.
 And I wonder, I'm from the mind that I bet you they sold more skittles yesterday or the day
 for whatever this article came out. 100%. Like it's probably good for business in the short term
 and maybe bad long term, but I guarantee you just the awareness. He's like, look,
 people get triggered by awareness, top line awareness. This is way of marking works. Everybody
 says advertising doesn't work on them. That's because they don't know. They don't know the trick
 suite employee. And in this case, it's top line awareness went up for the brand, whether it was
 good, bad or indifferent. And I wouldn't be surprised that they sold more this week than they have.
 Because it just you're more aware. So you're in line at the grocery store and you look at all the
 candy that's there and you ignore them. But you, but that skittles awareness is top of mind and you
 look at it, you grab it, especially if you're skittles hand anyway, you're going to have one more
 back. I haven't grown a second head yet. So what's more back going to do for me? Yeah. 100%.
 As Halloween triggers, bags are about to be filled with skittles by the end of the month.
 Exactly. It might impact it could impact that negative. Like I could see short term, like the
 awareness jumping up. I'm going to have it back right now. And then, but like the moms buying the
 healing, no, candy, no, all the shows for you. None for you stick to the other candy. Yep.
 In other news. And I'll admit we're recording. We do record this show a little bit for
 the air. Someone may have won by the time, but pre recording 1.8 billion drawing for the
 Powerball jackpot. Almost at two bills, two billion. And so I said this on the podcast a lot. So
 you've probably, if you're a regular listener and we love you for that, you've probably heard me say
 this before. It's just, it's so funny to me how people start rushing out. I'm like, because 300
 million, what enough for you? They don't get motivated, but it was a $300 million jackpot. Now
 that I'm not getting that. But what it's 1.5 million. It's only 300 mill saved the dollar,
 saved the money. Yeah, I'm not getting. I'm not playing. It's not worth it. But if it gets
 a 1.8 bill, everybody's in. So I'm going to stop and get a ticket on my home. I may need to do
 I think I'm going to do the same. Actually, I don't know. I think I've played the Powerball one time
 accidentally. Same. I'm not a, I don't ever. I buy scratch games. I give the only time I buy,
 I bought scratch cards and give them to people in their birthday card, which I think is cool.
 I've done that for friends, like a hundred dollars. Yeah, scratch cards. Because look,
 it probably went a few bucks. Maybe not, but it's the, it's the game. And then what if they
 wouldn't drive? You never know. And I'd be like, give me half that. Yeah. Yeah.
 I bet the chances of you sharing that with me since I bought it for you. No. Yeah, I'd
 probably never want to happen if it wasn't for me. So taking that she get a half. Yeah.
 I do know when my kid sometimes would drive in like on a road trip and it starts getting like
 a little longer than two there. But I'm looking at each other going. It's been a long trip.
 I will pull the old scratch cards out. That buys us like 30, 40 minutes. If I buy like,
 oh, yeah, 20 of them. Because they're, my dad used to do that trick for sure.
 Everybody started like starting to beat on one another. So we'll bring them out. Yeah.
 So you're going to see a lot of this in the news you haven't. You're going to be over $2 billion
 if someone doesn't win or didn't win by the time this airs. In other news, Popeyes.
 His surpassed KFC is the second largest chicken chain in the US.
 Wow. You remember that big buzz on the Popeyes chicken sandwich?
 Oh, yeah. Do you like that me goes promoting it? I was in Houston at the time and it was like
 the talk of the town. Yes. And they became chicken sandwich wars with everyone.
 I remember going and buying one of the Popeyes regular chicken, one of the spicy Popeyes chicken.
 Yep. You know, it was like a field trip. It was good. It was like, I thought it was going to be
 all talk, but then I have one. I'm like, it's damn good. It's good for sure. And let's be honest,
 if you can't call yourself Kentucky Fried Chicken, you're going to go to third place.
 UKFC acronym is this Kentucky Fried Chicken. I bet you still be in second.
 Lean in. They have the culture. It's easy acronym, but I like you Kentucky Fried Chicken, baby.
 Come on. The Colonel. Yeah. They, for this way, Popeyes marketing team is in a much better job
 the last few years in KFC ever since they lost the Colonel. Yeah. They've lost their way.
 They try to do the whole. They they've tried to have like what's 17 different
 curls. Then they did a spoof on the whole thing. I think with different ones, but it's not good.
 They're marketing the KFC. Not my favorite. I do. I do think I love what Popeyes did for the whole
 chicken sandwich category. I'm a chicken sandwich guy. It elevated everybody's game.
 Chick-fil-A was always like right there, but then everybody else has came along. So now,
 when my kids want to eat fast food, and I'm not, I don't really want to eat fast food,
 someone's always got a good chicken sandwich now. So I appreciate them and they deserve number two
 just for that one. They do. Chick-fil-A is number one, by the way, and their success has been
 attributed to menu efficiency and customer service. No shit. It's my pleasure to tell you that data.
 Literally do Chick-fil-A applause. They've done it and they've been consistent with it for a long
 time. Yeah, somehow they made it also seen and fool all the moms that it's healthy.
 I saw a video about that yesterday. Some guys filming the drive-up line. This is trash.
 However, if I got to go fast food, I'm going Chick-fil-A all day.
 Yeah. I got a lot of old clients and friends that actually work for Chick-fil-A now.
 Joe Saracito, VP of marketing there. Shout out to Jeff. I know you're listening.
 He does a good job for them and all their employees. It's my pleasure because it's always theirs.
 This is cool. Cameron, I maybe pulled this one out. I don't know. Cameron Reign, who knows,
 hypebeast.com. Porsche hits the waves with latest collaborations.
 Porsche is partnered with. I'm not going to a really fancy boat company for the electric
 850 Phantom Air sports boat featuring drive technology from the upcoming all-electric Porsche,
 McCahn, and with do a turn for a limited edition kiteboarding kit inspired by the pink pig Porsche.
 Both collaborations highlight Porsche's expansion into nautical and kiteboarding realms.
 Even saying this.
 And this is curveball.
 Kiteboarding was not totally expected. The nautical was, we were just talking about what the Lambo,
 the Lambo, the I think it looks pretty sick by the way. It just looks mean. It would just go
 five thousand miles per hour and jump over a continent.
 That's why I'm wondering what this bad boy looks like.
 Yeah, I didn't see the main pictures, but I'm sure they're out there.
 It's electric 850 Phantom Air sports boat. That's a lot of stuff there.
 Electric. I'm looking at a picture I think right now. It looks way less cold than the Lamborghini boat.
 Yeah. Not surprising.
 Good looking boat, but completely different. Also electric. I don't know how I feel about that.
 I will say this for a brand play. I know there's a lot of, and I haven't owned multiple boats.
 I guess I'm a boat enthusiast, but not really a boat brand enthusiast. I think the boat market
 will be ripe as hell for a takeover from brands with these kind of cache names. Yeah,
 the Lambo can create this, but four billion dollar boat, whatever the hell it was. Very expensive.
 But if they actually brought to market a mass market boat with one of the Porsche, Lamborghini,
 BMW, and all these people are like, I think they could crush it if they could put the numbers together.
 Yeah, I agree. The brand cache, I think, would translate over. Maybe some of the,
 I think I bring a whole new market to boating even. I agree with you 100%.
 Because I just don't think if you're on a boater, you don't know these names.
 Like I got into boating the last five or six years. Now I know some names.
 That's why I hear them. Yeah, they have cache and there's luxury and then there's performance and
 all that stuff. But to bring over, that's a natural kind of transition for one of these brands.
 So I get why they're doing it as a collab. I think you could get some people that are maybe
 typically more like car guys. If I was a 9-11 guy and I knew Porsche was starting to make a boat,
 I would probably be like, Oh, I'm interested. Let me read about this.
 And I definitely think you could sway some more.
 Because you're right. It's a whole different category like the boating world.
 If they can merge those little easier for people. Yeah. And just the brand carry over.
 I think I think the biggest thing is just the cost of sitting up baby factory. And that's why
 it makes sense that they collab. But if I was just like a somewhat, I made really nice boats,
 but my name wasn't quite out there yet. Then tag team with on a more medium to mass market
 boat. Yeah. Tell me you wouldn't. I would be all over a Rolls-Royce Pantoon.
 I've talked about. I'll be in class. Yeah, dude. I'd be all over that. I'd be like, okay,
 get you into the, in the old, the Phantom Tune. The Ghost Tune. I love that. See? Yeah, for me.
 Rolls-Royce. We can get on this. I know some people with some Pantoon companies.
 Right. There you have it. I think it makes sense from a collaboration standpoint. And I think
 it could make bigger sense. Maybe you'll see more of these things as we go along.
 Another news. Kevin James joins in on Viral King of Queens meme. An old promo picture for the
 hit show King of Queens. We start Kevin James smirking to the camera with his hands.
 And his pockets has completely taken over their net with memes. And now the comedian has joined in
 on the fun. This came to us from today.com. You're watching, you know, Kevin James is obviously.
 I know he is. I've never watched a show. I can't, I know the show. I think I've watched one
 episode ever. It was very popular. CBS show. But and I'm familiar with the meme. But I was not a huge
 King of Queens fan. But supposedly, according to this news article, we don't talk about anything that's
 not real or factual unless the art and less. The source made it up. This is major news.
 And bigger news. I would say this. I'm going to stay out of the whole war talk. But you can't
 avoid it right now with what's happening. And if you're listening, going, how are you not bringing
 this up? We're business and marketing news. And yes, it's impactful. Yes. A lot of people are
 being impacted at a major serious level. So I'm mentioning it by saying we're aware of it. But
 I'm not informed enough nor have the breaking news on every life and political and worldwide event
 that's going on. So there you have it. I've acknowledged it.
 Instagram threads. Perhaps a trending topics feature in their battle with X that I'm just not
 sure who cares about it. But Instagram threads app is preparing to launch a trending topics feature
 in an effort to better compete with its rival X, formerly Twitter. Every article now still
 always says, formerly Twitter. I don't know when that's going to go away. It's going to say that
 for four years from now, it's going to say it's rival X. Yes. Forever. Twitter.
 But
 is anyone still using threads? Dude, I log on maybe once a month. Like I feel like they're running ads.
 They're literally running ads on Instagram to get you to use on its threads to click to get you
 to click to go over the threads, which tells me you're not doing very well. I'd love to see
 I saw where like the use amount like dropped off the cliff after that first 30, 40 days or whatever
 was. But I have a feeling it's dropped even further. So yeah, definitely. And but since we do want
 to report on all the news and all the platforms, they do have a trending topics portion about to get
 it. It's terrible for discovery right now. That's my problem with it. I can go in there and I see
 the people that follow. I see their threads. It's usually regurgitated from what's on Instagram,
 extorts haven't has lunch there.
 Get them on camera next time.
 For you on listening,
 one is Chris's dog in Miami and he likes to eat only when we're recording.
 We're about we're a show of the people. So we're not even going to edit this out. We want you to
 know that this is real. And storms got to eat. Hey, we're not going to eat.
 Exactly. Maybe storm.
 Luckily, might just become the star of the red cast. Well, it's lucky I can hear he's at the bottom
 of that ball. It's pretty good. It's good. I think it's a good time to bring up our latest sponsor.
 If you can see my table here, depending on where you are, I'll bring some of their products in.
 Called there are labs. I'm in it. And it's singular. I like to add the S. I don't know why it makes
 me feel better. I want to get because it's so good. I want to make it plural. Like call there a lab
 is what is the name of it. But I want it. It's so impressive. I want to call it labs. You
 think that labs everywhere. But they are the official skincare of the red cast and Ryan offered.
 And they have a new product. I've been had the stubble beard here for a few years.
 I don't think I've actually fully shaved and I can't remember when. And luckily,
 Qatar lab just came out with their latest product, the beard. Everything's the with call
 there because it's the best. They always go the you the Ohio state because they want to put a serum
 that you it makes the beard nice and soft, healthy, just like all the other stuff premium,
 men's skincare delivered straight to you. If you go to caldera lab.com,
 use rad Ryan. You like that? Don't you Chris rad? You've been glowing.
 And you get 20% off tone the rad cast and she told me Ryan sent you and it's reason this face
 is glowing. He had 46 looking like 30.
 Radical. Not a 41. Radical radio. Yes. So it's radically radical glow. And this beard never felt
 better and comes you straight from caldera lab. The official skincare partner. Yeah, we'll get
 you some of that. You're getting a little stubble down there. Yeah. I need to make sure it's nice
 and soft and conditioned. Yeah. I'll send you that serum. It's the serum of the gods for the beard
 straight from caldera lab. And our good partners. We appreciate it. Go to caldera lab.com,
 rad Ryan. 20% off. Tell them we sent you. You get any big weekend plans, Chris?
 I do not plan on covering a little bit. I think you've been a little under the weather.
 Yeah, I just hopefully get some vitamin D and some exercise and just
 nurse myself back to health. Yep. You know, one way you do that is you celebrate the 15th
 was this global hand washing day. I think that'd be a good way to start. Stop the germs.
 And it's not this bad, y'all. It's so interesting to have a day of it when it's not
 supposed to wash your hands all day, every day. But we got a global hand washing day. We got to
 remember reminds us to and luckily on Monday, World Food Day, the 16th. I'm going to eat the
 hell out of some food on Monday. That's for sure. I'm going to just not feel guilty about it.
 Yeah, maybe get that dominoes too topping with the show.
 Wash it down with a chicken sandwich and we'll be good.
 Oh, the 16th Tuesday,
 boss's day. Is your staff playing and celebrating you?
 I don't know. I'm expecting a chicken sandwich and a free pizza.
 I think that's a fair deal. It's free. I get anything you try. Some of your key social
 holidays. We did not want you to go into the weekend without wherever, whenever, however,
 you're listening, you'll at least know these holidays for next time they come around.
 We really appreciate it. One of this listening, as always, Chris comes to us from the VK
 Lounge. Our premiums, well, those products that's always one of our official sponsors. Take
 a vacay.com, V-A-Y-C-E-Y dot com premium plant based wellness delivered right to your door.
 The only way to VK and every day is a VK for us. Ain't there my friend?
 That's the truth right there, baby. Every day.
 Every day. You've found a word?
 I just hope everyone has a great weekend and break out your hug boots and get the
 pumpkin apple spice latte, baby, falls here.
 It's so good. Yes, bring it on. We'll be at the concert tonight and then
 probably with the boys trying to figure out what they're going to be for Halloween. That's
 coming up quick. Halloween at the end of the month. Just coming up real quick. It's getting
 important. We got to buy those outfits before they sell out. You know, find us the radcast.com.
 Search for dominoes. You'll find today's free pizza offer that might still be valid,
 depending on when you go and look for it. I'm at Ryan offered for Chris.
 Hands it in Miami. We'll see you next time on the radcast.