The Week of April 28, 2023 Marketing and Business News: Apple is Developing an AI-Powered Health Coaching Service

 You're listening to the ride cast a top 25 worldwide business podcast if it's radical
 the coverage. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest
 edition of the rad cast Friday, April 28th, 2020, 23 joined by the lovely
 Christina Asias always here we are. Here we are. So you're right on the ones and
 twos. We're here in a lovely studio here in Greenville, South Carolina, South
 Carolina, 55 and raining chilly, a chilly spring. Here's we approach May, a chilly spring.
 I have a sweatshirt on. If you're watching and you're going, why does Ryan have a hoodie
 on? I know this never happens. It's a little over here in Tania. Yeah, but it is quite
 chilly outside, but still on brand. Yeah, still on brand. Got carrying all the brands of a
 vacay. I don't know what to put on. Speaking of on brands, have you kept your branded
 verification mark on Twitter? Yes, I have. I've been in the news a bit this week. I didn't
 have to pay for it. And then I Twitter was the last space that I got verified without
 paying for it. Like I think that was the last year. You know, I've been verified for about
 like five years on every other platform. And Twitter finally verified me. And then they
 charged you get the five months later. Yeah, pay for it. And so I know that a lot of people,
 a lot of the magazines and a lot of journalists are like boy, I don't want to do it. But I've paid
 for it. And it's obviously no longer a vanity thing. It might be the reverse of a vanity thing,
 but right. Elon and very rarely, it's always the secret algorithm. Yeah, all the platforms.
 Everyone talks about it. How do I get the most impact? How do I get it? There's just a
 great algorithm. It's out to get me. Elon has told you. That's the voice giving you a peak.
 Everyone's head algorithm monster. And Elon's told you if you pay for it, I'm going to
 bump your reach up. Yeah, you get more reach. I'm going to prioritize. But what's not is there
 are as of this week, I think as of like the 23rd people who have over a million followers have
 still maintained the blue checkmark, even though they're not paying. I know Elon Musk has come
 out and said that he'll pay for some of them. So there are some actors like Brie Larson has
 kept hers and tweeted about it. It's illuminati. It's either it is. Yeah. Yeah.
 The algorithm has a mind of its own. It's actually Twitter GPT. Don't even shut up. I can't
 even think that. It's controlling then saying, Hey, we can't get it rid of their chick because
 it's something I don't know. No, sir. But I will say, I just want more eyeballs to see the things
 that I'm doing. It's worth the money for the engagement for the engagement. Because I don't
 want it to go down. If it was $100 a month or even 50, yeah, it'd be a little more consideration.
 But for me personally, I know what it costs to run ads to get the same amount of increase.
 I couldn't run ads to to replace the $12.50. That's a good way to couch it. So that's
 the way I look at it. I think look, I don't, again, we've been very transparent about not always
 understanding, knowing or agreeing with everything Elon does. But I don't think that Twitter's going
 away. Oh, no. And I think a lot of people use it. And I think you're getting a little bit on your
 high box. I think if you don't, if you want to be that stubborn about it to not get the same
 attention and reach and all that fine. But I just, I'm going to choose my battles elsewhere.
 And like pay the money and keep moving and right now it's serving you. Yeah. Yeah. I get that.
 We'll see. But it is interesting. I know a lot of people are not doing it. Be fascinating to see
 if they stick to their games. But when it starts impacting their pocketbook, if you're a reporter,
 and you get fewer stories, because when we don't have the reach, you start, yeah, they're,
 it's in those type of things come around. If it has no impact on it, then who cares? But
 competitive platform going to come out as my question. Yeah. It changed the name to X Incorporated.
 Like Twitter, the legal name is now actually X ink or something like that. Like he's not
 going to change, he's not changing the name, the DBA. That's still a little bit. Yeah.
 Well, all his other stuff, like his PayPal, he owned, he's a partner in PayPal.
 Yeah. Yeah. Before it was PayPal, it was like X payments or something. He likes to add Tesla
 Model X. Right. He's like, he likes X QRI TV. I don't know. But I think it's more for a money
 that how you it's privately owned and not publicly anymore. So you can kind of shift the
 monies around. Sure. And we'll see. But hey, if you want more reach, pay for the boot check.
 If you want to super the ads, yeah, super the ads. There's a practical advice of the day.
 It's a practical advice coming on the redcast next week or this past week. Yeah. We did
 another best of business and show business, had some of our favorites. Yes. Jesse Palmer,
 host of the bachelor. Cool guy, man. And Christopher Sean, who I saw on a show this past week.
 He's on you. And I know he's on you days of our lives. He's done several. He's big in the animation
 voiceover for Batman and so yeah. Yeah. Star Trek, I think even. So cool guy, really fascinating
 interviews. These are kind of the best of each of those pulling out the business of entertainment
 and what's happening there also had SPN analyst. So Marty Smith, if you're a calls football person,
 you'd heard them. You've heard of Marty. Good guy. Get insights. And so yeah,
 some of the best of the entertainment guests that we've had the super stars.
 And so check that out. Good summary. And we really appreciate they can coming on. I need to follow
 up with a couple of those guys. The next week's a really interesting episode, especially as it relates
 to where you need to kind of this alternative wellness space with VK.
 Caesar Marin is probably I'm going to describe Caesar as one of the nicest souls on the planet.
 I'll start there. So that'll open up. He's an ex CN producer for 25 years. Wow. And left the company
 last year. And he I've been consulting with Caesar for a bit. And wanted to have him on because
 he is actually a proponent and really behind microdosing mushrooms. So mushrooms are on all the
 news now. You're seeing it for like treatment of Alzheimer's and like depression and all kinds of
 stuff. And I'm talking about the illegal version. Yeah. And he's been microdosing for six months.
 And he used he had a weed addiction. Like he was smoking weed like every day for like multiple
 years. Wow. And microdosing got him off of weed completely. No other therapy, nothing else.
 Cold turkey pretty much after two weeks. Impressive. He's maintained that. He's really changed his
 focus. And he's just trying to really bring it mainstream for what the benefits are. And for
 people to just be talking about and dialogue about. Yeah. Really fascinating discussion.
 If nothing else, you'll love Caesar. Super nice guy. So down to earth. But a lot of perspective we
 talked about his time at CNN. Some of his favorite stories to cover. He's done some. Oh, I bet he's got
 amazing stories. And so I really hope you'll check that episode out. It will be enlightening on
 many levels. And no, he wasn't like, we're not talking about like getting high on mushrooms. This is
 my like borderline. Not high getting dose. I don't know. My turn. Well, that's the big cake coffee.
 I like that. Not high getting dose. Yeah. That's what it is. Because I didn't know. I've had to
 educate myself on the microdosing. I'm like, oh, what is that? We're a little like Alice in Wonderland
 kind of stuff. Yeah. But it does have a mental impact. But it's not, okay, 30 minutes later,
 you feel something. It's more of an overall mental wellness and feeling over like a long day or
 a full day over as you take it. So if you have any interest in microdosing or just the impact or
 some of the wellness stuff behind it, really interested. Check out season marines episode next week.
 Side about that. Good stuff. So even though it's 50 and chilly in Greenville summer is coming.
 And good ranchers are amazing sponsor. The American meat delivered. They want to give you what
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 We had, if Sunday night was good ranchers diet, they offered to us. We had burgers,
 beans, steaks. We had four burgers and two New York strips. I was like rationing the New York
 strip for myself. Three pieces for me. Happy for them. Three pieces for me.
 You have a dog and you like the dog like, this is all you get.
 Listen, that's a little grizzly one. All right, that's good to you.
 No, well, maybe the day is going to come when your boys will be able to out eat you.
 Oh, yeah, it's coming fast. When we have good rancher steak, I get out eating on the steak.
 When my brother comes home for whatever, it's just he's an absolute garbage disposal.
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 We've got some fun social media news. Tender has a new verification process that will now use
 AI and video selfies. This is a little bit creepy. They're introducing an AI-powered photo
 verification feature to ensure users are who they say they are and not catfishers or bots,
 which is great first. This process requires video selfies as proof, as well as a third-party
 partner to manage their application process. It is smart. I think it's a little
 unnerving, but look, it's moving fast that every company needs to be having something like this.
 Yeah, because when you start making both audio and video of people, existing ones,
 or things that don't exist, it's going to take it to the whole other level.
 We've all been on those Tinder, Bumble, hinge dates, whereas they look quite like what they said
 that they look like. I had a couple of those anymore. Look, they also met, they called
 Nicole and I met on match.com. There's a free ad for you match. You should come, I said,
 be a sponsor. That's a freebie. The other one's going to cost you. But yeah, there's a few.
 Right. That picture was older, wasn't it? When you were 12? Right. Exactly.
 That was before you got your lips done. That's nice. Wow, you've really been working out.
 No more. Now we're going to have AI verification. Everyone's best pictures. That was so funny.
 Here's the thing though, photo verified members have a higher chance of matching with other users.
 So they're also going to close the algorithm. So your verified users have a better chance of
 finding love or whatever else you look for on these apps. But look, all these apps need to get
 ahead of this. So applaud them for doing so. And if you're out there and you're using dating apps,
 be extra careful. Apple is also in this game. They are developing an AI powered
 health coaching service. This is brilliant. The service is known as courts, which will help
 users stay motivated to exercise and manage their eating habits. The project is expected to roll
 out next year. So 2024, though it may be delayed or shelved, Apple's health app will receive an
 iPad version this year and an emotion tracker feature. I'm going to need that, which will allow
 users to log their moods and compare results over time. This makes a ton of sense.
 This is functional use of AI and the metaverse in a way, the way the all realities and certain
 things like that. So it makes a lot of sense, but it's a meditation. I don't, I've tried to
 meditate. I don't know if I've ever gotten there. Get the head space app. It is obsessed with it.
 I think I need something like this. I don't know. My watch tells me to meditate. It's okay.
 Hello, take a moment. I don't do it. But it does tell me. I don't know. And my brain just doesn't
 stop. Yeah, like this morning, like I woke up and I'm usually pretty good sleeper, but like,
 I woke up and my brain just was like on fire. Like I didn't even sleep, but laid there for
 ever thinking about a hundred things. So I know that's happened when I wake up and I have
 slacks and emails from you at 140 in the morning. I tried to tame them or time them now. I actually
 send them in. If you've noticed recently, if you get like seven for me, and then I am, it's
 because I've sent them late and I'm like, try it. Yeah, that's definitely one of those. Yeah,
 the mind of an entrepreneur. What do you do? It's a blessing and a curse more often than not.
 Our last article is my absolute favorite. It goes back to dating craft real mayo claims mayo
 love can lead to more dating app matches. And what they've done is a cup of the campaign called
 swipe right for mayo. And they took a person with two profiles and one had mayo in the background
 of the photo and one did not. And the photo with the mayo had 74% increase on matches. Interesting.
 Mayo lovers. Yes, you want to find love. Start with craft mayo. I think this is a super fun
 campaign. Mayo is like such a divisive condiment. It is very, it's very, very either love it or
 hate it. I don't. Here's a thing with mayo for me. I love it. Like you can't have tune about mayonnaise.
 Like you can't have like that. That's just me. If you don't like it, then that's fine. But
 I get turned off a little bit about thinking about what it is. Like I don't like just want it scooped
 on my plate like. That was a good sound. That was a good sound. Like splat on my plate, like
 staring at me. But blended into brand stressing or marinate. Yeah. And tuna salad, chicken salad.
 Come on, man. You got to have some and it's got to be dukes and not craft. Sorry. We're from
 the South people. I know it. Maybe you'll match even more with dukes though. Oh yeah, dukes
 should be our sponsor. Yeah. Lots of sponsor in just today. Yeah. But it's you got to have it
 in some certain things. I don't have to have it on every burger or do I like it? Do I have
 to think it probably adds us up? Probably. But I don't, but chicken set like certain things like
 you can live without it. I like the little eggs, all that kind of stuff. But I don't want to nest,
 like think about the big blob of trans non trans. Yeah. We're really grossing people out. They're
 thinking about making them out of water. One of the other. Yeah. It's one of the other.
 I would like a devil to egg or I think it has mayonnaise in it too, right? Yeah. Yeah. Salad or
 I don't know. Something like that. So all those seven salads. Yeah. Some pickles. Oh yeah.
 Heck yeah. So we would both get this match. Yeah. We did. I'd get it. But I don't know if I
 saw, if I was single, it's been a while. Don't intend to go back. It's a picture of the
 mayonnaise on the table. I don't know. Look, I don't know. I would at least be like, so curious
 to know about your love for mayonnaise just to see what would happen. You're a guy, though.
 And a girl, I don't know the girl's going to go. Hey, don't want to Andre. I don't know. Yeah.
 That's what we got for today. Man. Short and sweet. This short and sweet. I do want to
 mention a couple things that I've been hitting on my socials. It's been really,
 I tweeted this yesterday that I post on Instagram. We got a lot of comments on it. It's
 it's become really easy to imitate and it's getting harder to innovate. And I think
 if you're a business owner out there or a person out there and you're doing content,
 doing different things, think about how you can push the needle, how you can break through,
 because I think that it's become real easy to follow the herd and repeat trends and certain
 things like that. So I'm really trying to challenge myself to go in when the others Yang. And so
 I think I read a stat that said for businesses, like if you're starting a business, you're doing
 something. Literally, if you come into a category that already exists, if you're just trying to
 be better in a category that already exists, you're always fighting on only 24% of the market,
 because 74% is owned by the category leader. And you're just fighting over the left for over
 24%. But when you start a new category, like a completely new category, you have a chance
 at 100% short-term and potentially 75% forever and always if you stay the category king.
 My friend Christopher Locke had preached about this all the time. And I think it's becoming
 more and more true that I watch businesses start as I watch people do content and different
 things. And I'm like, a lot of people are saying it's like painting the same stuff. And so
 dare to be different. Yeah. Your motivation speech of the day here on the Radcast.
 Dare to be different. Yes. I'm going to make sure, Texas, that are inspiration greater than
 imitation or innovation greater than imitation. There you go. Love it. Yes. There you have it.
 We need some stickers for laptops. I know. Hey, more merch. We do love our merch. It's
 we are stuff motivated people on my lamp over here and speaker. Yes. Can you follow words?
 No. Get that good ranchers. Yes. Good. Check out good ranchers. And of course,
 our official wellness sponsor, VK. Take a VK.com. I'll turn to the wellness that's actually good for
 you and Walt. Make you feel like shit the next day. Yeah. Got some new topical
 pain creams coming out. Coming. Jail. Yeah. And some functional mushrooms. So those will be out in
 three weeks. That's about this. More to come on that. We appreciate everyone. You will find us
 the radcast.com number nine podcast in the US on marketing and business as of today. We just
 shuffle around and saw that. So appreciate all the love out there. Christina, we're
 going to be able to keep up with you. Cry comedy on Instagram, Twitter and TikTok. There we go.
 I'm at Ryan Ulfer and all the platforms for Christina for Sawyer. We'll see you next time.
 The radcast. To listen and watch full episodes, visit us on the web at the radcast.com or follow us
 on social media at our Instagram account v.rad.cast or at Ryan Ulfer. Stay radical.