Weekly News Update 12.25.20: Holiday News

 It has to start somewhere. It has to start some time. What better place than here? What better time than now?
 You're listening to the latest Radcast News update. Here's Ryan and Riley.
 Hey guys, what's up? Ryan offered and Riley Clark. Welcome to the latest holiday edition of the Radcast News. What's up Riley?
 Nothing much, just hanging out Christmas week. All the fun stuff. What can you say?
 Then a podcast recording day. We recorded these in bunches. We've been getting through our different segments and stuff. So it's good.
 I'm rocking out my, if you're watching the video, the newest Radcast t-shirt.
 Yes, love it. We're getting more merch.
 A lot more merchandise coming. So we'll have our little store set up and we'll be, if you're looking up to be a guest, we'll be sending out stuff in some past guests.
 If you're listening, you'll get stuff too. Don't worry.
 Don't worry, but yes. And also exciting news. We're on Pandora. We're on Pandora podcast.
 We're just expanding here into all the platforms. I think Apple is probably our most listened, then Spotify.
 Then there's a tie between the other 10 platforms, but Pandora's big. A lot of people are listening to Pandora.
 There's a process for getting on there. So I guess we're semi-important enough.
 I'll tell myself that. Don't tell me otherwise if anyone can be on there.
 Just let me believe that. Let's just have this moment.
 Wherever you get your podcast on, you can now find the Radcast.
 Absolutely. We are now everywhere. But yeah, I feel like there's not.
 Again, we kind of did all these episodes kind of together just with the timing of the week.
 As far as just the news for this episode, I feel like it's going to be pretty straight forward.
 Yeah, holiday news. And you know, we're getting ready. We're going to do kind of a New Year's recap.
 We'll do a little bit of reviewing the year, previewing 2021 next week.
 Yes. So look back and look forward.
 Just reminiscing a little bit about some holiday classics.
 And you know, just a few things in the news that we picked up on that were interesting.
 But definitely low key and you know, gearing up for a little break.
 You know, we're closed Thursday and Friday at the agency.
 So give everybody a little time to unwind.
 We got a lot of several people out this week as well.
 So it's been a, it's been funny. It's been a quiet busy week.
 Yes, I understand.
 It's been quiet because there's fewer people in the office.
 Yeah, we are fortunate enough to be working in an office.
 Well, you're in an office. Yeah, we are.
 We've got a large office space that's never crowded.
 Right.
 But a lot of people that are normally be here on our team and others are traveling.
 You're doing things. So it's been quiet around here.
 But we've had a lot going on. So it's good.
 We've had a new business, a lot of new business stuff. So which is good.
 Right, right, right.
 Several website projects.
 Anything major for you holiday wise that we haven't already covered off on all the other things.
 Holiday wise, I don't think so.
 When do you leave officially for Atlanta like Christmas Eve or Eve?
 Yeah, I'll probably leave either Christmas Eve or Thursday.
 Well, that's Christmas.
 So either tomorrow night or Thursday morning just kind of depends on when I finish up some stuff.
 So just eight just Atlanta this year only.
 Yeah, because my mom's going to Houston to see her sister for Christmas.
 Okay.
 And then my sister and her husband, they're going to Virginia to see his family because his family has a farm there.
 So and then my brother I think might be coming down to Atlanta too.
 So we'll kind of be spread out, but kind of together.
 We'll be angry, but we did our mom's thing last week.
 The old family slave won't be going far this year.
 Right. Right.
 Cool. I guess we'll get into it.
 Here's Riley with the news.
 Here is the red cast news.
 Our news topics for today are there's two really big ones that I think are super exciting.
 The first one is if your burger king fan you're really going to want to pay attention because burger king has created a way for you to be
 to know from burger king.
 Which is so funny to think about.
 Yeah, like it shows up in your bed mode.
 I don't know.
 I'm Burger King.
 Is it the actual king himself?
 Like is the the person or the the brand?
 You know how to automate it like the actual burger king the guy.
 But you know, hey, you know, I will see over the play.
 Yeah.
 No matter what you're getting one from from the company.
 Yeah.
 Yeah, you're getting a dollar and it's promoting the new value menu.
 They're trying to like get out there.
 So that's exciting.
 Yeah, yeah.
 It is exciting.
 It's a value play.
 Let me just say this.
 It's food for us is for the kids and stuff.
 We don't need fast food every day.
 But we probably at least once every 10 days I guess.
 It's a convenient thing.
 And there's a Burger King your house.
 And so it's closer than anything else.
 And Burger King I think is they've always been always had a great burger.
 I think some of their other items have got better always like chicken sandwiches too.
 But I will say this.
 The value you get at Burger King right now is pretty ridiculous as a family.
 Right, right, right.
 We can feed our whole family there for like 15 bucks and we got four boys.
 It's like crazy.
 Yeah.
 Because they have 10 nuggets chicken nuggets with my kids.
 And they'll never eat more than like five or six.
 10 nuggets are a dollar nine right now.
 So you can get literally like 30 or 40 nuggets for like five or six bucks doing my math there.
 I think it's a dollar nine for 10.
 Well, my name is 99 cents for 150.
 It's something ridiculous.
 Whatever it was it was like 60 nuggets was like $5.
 Because we got them.
 Right, right, right.
 And my kids ate them for two days.
 That's lovely.
 And like it was like we had you know four boys in myself.
 Like I may have double done some nuggets at the holidays.
 I'm not afraid to say it.
 And so the value meal play there is incredible.
 And the fact that I do I did think to myself.
 I was like I didn't realize how great of a value they were until we had that meal.
 And then when I saw this and you brought this up on it is bringing a new second.
 I was like this is smart.
 I'm doing the Venmo thing.
 All all the kids are doing it.
 You know, even the adults we've been I've been willing every other person now for how we pay them.
 Like some of our services we do for it's a family like.
 Right.
 Maybe that helps clean our house and do things like that.
 Like it's all Venmo all the time.
 And so everyone's used to use the service.
 Oh yeah.
 And so it's pretty brilliant with kind of activating people's thought processing that we're getting a dollar and the value there.
 So I like to play and definitely one of those surprise and delight plays by a brand.
 Right.
 But it'll be interesting.
 I do think they should have made it come from the Burger King himself.
 I know that would have been cool if they had done a video.
 You know he looks pretty scary.
 Yeah.
 He's kind of scary.
 Like if you think about it, I was thinking I saw a commercial of him like like really a good commercial of him like a couple months ago.
 And I was like how is this not terrifying to children?
 Like I get the people who like scare the clowns or whatever, but I'm lowkey like no it's the Burger King for me.
 Yes.
 I love Burger King, but that dude's scary.
 Scary Burger King.
 Yes, he's scary.
 I like their food and I like their values as a you know a family of six and like feeding a family of six.
 But he's a little scary.
 Why didn't I think you meant moral values at her?
 I can talk about like the moral values of the company.
 True values.
 That value mills, I'd include the 10 Commandments.
 The 10 Commandments, chicken nuggets and a large fry.
 Exactly, exactly.
 All the value mills.
 Hey that'd be a good play for them.
 Right, that's right.
 That's true value mills.
 True value mills.
 Yeah, you get it.
 Those come free.
 You get a nuggets and a like a fortune cookie that's a value like you know or a value line or something.
 Exactly, exactly.
 That's funny.
 No, but I know what you mean.
 It's definitely I'm definitely like the budget of it.
 I'm telling you, if you like chicken nuggets, you need to go sign up for that.
 Those spicy nuggets are good.
 I'm telling you get like 50 nuggets for five bucks.
 I mean like don't eat them all once.
 You'd be tempted to.
 I think I ate 40 in a sitting once and that was a while ago.
 Wow.
 That's impressive.
 I think a big boy can eat that.
 And I don't eat, I'm not a fast food guy.
 But when I do like, you know, I'm going to eat.
 Yeah.
 No, I get that.
 It's five bucks or fifty nuggets.
 Oh, for sure.
 For sure.
 I know.
 Anyway, Venmo play by Burger King smart, play up the value mill.
 It's using technology the way people are using it.
 Everyone's on them.
 And so will they use that dollar for value?
 And that's what we have to see.
 I know.
 I know.
 I know.
 I know.
 If you think about it, it was smart.
 They didn't give them like more than a dollar.
 Because then I'd really be like, you really need to remember everything.
 And maybe they did.
 And, you know, when you do, we do these new segments.
 We can only go surface level deep where we could talk for 30 minutes on each one.
 But like, you know, the follow up with that would be like, they need some kind of like trigger.
 Like you post to social or make a tick-tock of how you spent that dollar.
 And then, you know, trying to get some social organic content out of it, some UGI.
 So, or UGC, excuse me, we're not going to the doctor.
 UGI.
 User-generated index.
 It's a new term.
 New term.
 User-generated content.
 We just, you know, broadcast is known for creating terms.
 Every acronym in Avertism.
 It's okay.
 No, our next topic, this is a good one too.
 I like this idea.
 I liked how the article was like written.
 It's Mountain Dew trying to really target the gamer audience.
 And I just, I like how they phrased it direct to gamer.
 And I mean, you know, like D to C, B to B, T to whatever.
 DG, baby.
 DG, exactly.
 Directed gamer.
 Yeah, yeah.
 So, I like that.
 This is a really cool play.
 And if you enter in, the date to enter in by is January 31st.
 You get a PS, the new PS5 and Call of Duty Cold War.
 So, it's a new product.
 Yeah, it's for Mountain Dew fuel.
 It's like the fuel drain.
 Yeah, yeah, yeah.
 It's for all those gamers that stay up all night playing.
 You know, every Call of Duty and every other thing.
 Exactly, exactly.
 You know, get your Mountain Dew on and, hey, get your game on, literally.
 Literally.
 And I think this will be a good way for you to do it.
 And, you know, I like the coloring of the Mountain Dew fuel.
 It looks like it's good coloring.
 It's basically primary colors.
 But I feel like that's coming back right now.
 Just like that kind of like, just, I don't know, that, but minimal, but it's, yeah,
 but it's like catching enough and just keeping it nice, clean and simple and all that good stuff.
 But yeah, make sure you enter in if you're a gamer.
 It plays into the, I'll say the D to G plays into one of the, probably the lasting trend.
 If I think about we just, the trends episode, which you'll hear next week.
 Which is this notion that mass marketing mass media is dead.
 Right.
 This place right into it.
 Deed it, deed it, direct to gamers, direct to moms, direct to dads, direct to, it's all about microtargeting
 and being hyper specific to your target.
 Speaking to them and going to the meetings where they're at.
 And yes, it's splintered, but you've got to, you've got to fish where the fish are.
 Right.
 Trying to be all things to all people on linear TV or radio or whatever.
 I'm not calling the mediums themselves desks.
 It's more that mass marketing is dead.
 Right.
 And so this place right into it.
 Absolutely.
 Smart by Mountain Dew and get your fuel on.
 Absolutely.
 And then other topic if you saw it last night, which for the record, we are filming this on a Tuesday.
 So this was what had been Monday night.
 You would have seen Christmas.
 Yes.
 And this was a very cool phenomenon that has not happened for depending on what you really want to read.
 It hasn't happened for either 800 years or 600 years.
 It was one of the two, but it was because there was one happened in like 1266 and or 1627.
 Something like that.
 One was in the 1600s, one was in the 1200s.
 The 1600 ones apparently happened at sunset.
 So it wasn't really seen.
 But the one in 1200, 26 was the one that was most similar to what was in my mind.
 Was it like Pluto and Saturn overlapping?
 Jupiter and Saturn.
 Yeah, Jupiter and Saturn overlapped and essentially gave us a really cool little here.
 It's appeared.
 Oh, yeah.
 If you're watching the video, I have a little diagram up here.
 Oh, yes.
 A diagram in it.
 You can't give it the diagrams.
 Thank you.
 But as a whole diagram here, so you can understand just like exactly what the positioning was and why it was such a phenomenon and you know whatever.
 But anyway, if you saw, it was super bright star looking thing.
 It looked like a really bright star.
 Anything that happens once every 600 to 1200 years has to be sort of interesting, right?
 You know, like, I mean, it's as rare as this radcast t-shirt that I have.
 Oh, yes.
 You know, there's 600 million podcasts and there's only one t-shirt like this.
 There's only one radcast.
 This is true.
 Yes.
 And there's only one Christmas star that happens every 1200 years.
 Exactly right.
 I did watch a lot of videos to phone it.
 I admittedly did not see it in the live sky partially because I'm putting kids to bed and probably halfway asleep by the time it's out.
 But I did have interest in it and did watch probably a better view than I would have gotten.
 Yeah.
 Yeah, I genuinely tried to look at it from my apartment.
 But I think my apartment was like perfectly blocking where I needed to have been looking.
 If I could have been, I would have just like, you know, made myself like an animated character and just like cramed my neck over.
 Just sort of looked that way, but that obviously wasn't happening.
 So I missed it admittedly.
 But, you know, I would have liked to have seen it.
 It's still cool.
 Still newsworthy for sure.
 Absolutely.
 Anything I fish to give you authority that anything that only happens every 600 years probably should make the news in some way.
 Don't!
 I'm so glad I'm doing this.
 I don't know what else that will be.
 We might have a tough threshold if that becomes what's newsworthy.
 Only if it happens once every 600 years so we talk about it on the radcast.
 It would be an interesting spin.
 Yeah.
 Maybe I'll start doing something with it.
 Well, that's how rare we're going to make our designs for the radcast t-shirts or how much demand we're going to drive for.
 Yes. Are you ready for a radcast t-shirt now? You better be.
 I know.
 It's not hard here.
 I know you haven't read it yet.
 I know.
 Other than my demo.
 I know, I know.
 I know, I know, I know.
 But we'll get it together.
 But no, that's kind of it for us today.
 We have some fun little things.
 If you remember some of our favorite holiday little commercials.
 We were talking about this pre-show.
 I always love the Hershey Kisses little bell ones.
 I always say that one's just...
 Yeah.
 I imagine you see what comes on here.
 That was always...
 I remember when that first came on.
 I was like, that's a clever spot.
 Playing off the exact design of the Hershey Kisses,
 the playing, the perfect holiday,
 and themic jingle.
 Absolutely.
 And so...
 Yeah.
 There's a lot of classic, possibly interesting.
 We talked about this one on the open mic before.
 You just bought it with Christmas makehaces.
 It was great.
 Yeah.
 With every chase going back.
 So I think that airs either Christmas Eve officially.
 You can find everything, nothing...
 Everything's shown on YouTube, I think now,
 before it actually truly airs or on linear television.
 Right.
 Yeah.
 There's a lot of classics.
 Coke.
 Polar bearer.
 Classic.
 Yeah, and the Campbell's in the snowman.
 Yeah, melting the snowman.
 I know.
 He couldn't wait anymore.
 I know.
 He was willing to melt for that soup.
 It's like old rough.
 Frozen.
 And then Folgers.
 Yes.
 The sun coming home and the smell of the coffee when he comes in.
 Yes.
 And...
 It's still nostalgic.
 Yeah.
 We'll see if there's any other home runs.
 There's the holidays here as well.
 We'll be watching maybe a little more TV with the...
 Yeah.
 We'll do it with the holiday movies.
 We'll do it with the holiday movies.
 There's any memorable moments as we reflect over the holidays in this year.
 But hey.
 Yeah.
 Wish you Merry Christmas.
 Wish you Merry Christmas too.
 Yeah.
 And we wish everyone else out there.
 I think this will be the last Radcast you hear from us before Christmas comes and goes.
 We'll definitely have a signing off.
 We may have some champagne in studio for our New Year's edition.
 We'll see.
 We are.
 Streamers.
 Everything.
 But we wish you a very Merry Christmas and a happy holiday or whatever you celebrate.
 I hope you celebrate it safe and sound and keep listening to the Radcast.
 You know where to find us, theradcast.com.
 Follow me at the Ryan Allford and you've got Riley.
 Your acronym or your lettering is too hard on Instagram.
 I know.
 What is it?
 Well, it's Rosie Rye.
 I know, but you don't immediately know how to spell Rye.
 Trust me.
 I know.
 I cannot tell you how many emails I get with like my name is like messed up.
 I mean, I guess I have a unique spelling.
 R-E-I-L-E-Y.
 But no.
 It's just Rosie Rye.
 R-E-I.
 Follow along.
 You know where to find us.
 Merry Christmas.
 We'll see you soon.
 Merry Christmas.
 Yo, guys.
 What's up, Ryan Allford here.
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