Weekly Marketing and Advertising News, May 27, 2022: TikTok Is At It Again and Microsoft Enters the Metaverse

 Hey guys, what's up? Welcome to the latest edition of the rad cast is Friday, May 27th,
 2022. It's our marketing and advertising weekly news edition. I'm joined.
 Like Christina Yassi here in the flesh. Here you are. I'm Ryan off from your host. Welcome to
 today's show. How are you? I'm good. I'm good. Yeah. Yeah. Tired but good. What's new? I know.
 Just keep on setting. It's got to. Hey, get a long weekend coming up. I know. And the sun's
 going to come out finally here in G Vegas. Yeah. It does look like it's going to warm up,
 you know, for the weekend. It's a little dreary here on the board day. You get more and more tan.
 I don't know if I see you. Yes. Trying to get the, uh, complexion up. Try to go to all of level, uh,
 level eight. Uh, so tell us. No, I'm, I am the beacons. Our lit gondor calls for aid.
 Pale. Yes. That's a lot of the rings joke, but I know you probably never get.
 I've, you know, I get it. But all that gandor, uh, wizardry stuff.
 Gandalf, gandor. And gandor is good. I like gandor. Wizard's of Oz. Whatever. You know,
 I like Wizard of Oz. I do love the Wizard of Oz. You know, I do. Then all that. You know,
 I'm not going to disagree with you on that. I'm kidding. We're not in Canada disagree.
 And we had, we even had a tornado this week here in Greenville. Yeah.
 Back to the way. I know. It did. Luckily, it didn't damage. No, no, it hit Spartanburg.
 Well, yeah. Does that even count? Not because we love Spartanburg and all of our listeners there.
 No one listening in Spartanburg. We love the sparkle city downtown. Yeah.
 Sparkle city. Yes. It's been a good week. And I did see this right before we came in. Yeah.
 I thought it was worthy of mentioning a new cracker came out this week.
 Pretell. Half Oreo. Half. I did see this. I did see this every day. We stray further and
 further from God. There it is. Sweet and salty Oreo Ritz. The flavor combination. I'm in for it.
 I love both. And I think it sounds delicious. We may have to have like an episode of us trying
 those supposedly is like limited edition. I don't know if we can get any, but maybe what the
 try. Look, challenge accepted. I'll whip on to Harris Tina right after this.
 See if I can find it. Oreo Ritz. Yes. Chocolate on one side. And you know, that sweet
 Ritz buttery cracker on the other. Yes. I love a Ritz cracker. I do love a Ritz cracker.
 There's some soup. Oh, just the whole sleeve, man. It totally like it turns to mush.
 It does. It does. You put it into some soup. It's like it's melts into it. And it's better.
 It's better. It's so good. No, my grandmother making vegetable soup, you know. Yes.
 Yeah. Yes. We're making you hungry here on the ragcast. Hopefully. It is almost lunch time here.
 Eat your hearts out. Been a good week. Yeah. And we've had some great stuff happening here.
 Yes. We had recorded a great episode yesterday. We had some BTS on our Instagram.
 So if you don't follow us on Instagram, follow us at the ragcast as well. Yes. We had a recording
 with Mr. Rob Luna. That'll be coming up in a few weeks. Cool guy. And we had our episode with
 links club NFT and Costa Hanses and Lisa Loveland. Yes. They were cool. I think we broke down
 in layman's terms. What NFTs are. Yeah. What they aren't. How useful they are. Yes. How
 they can be useful. Right. In practical ways more than not just a trend. Not just ADD apes.
 Right. I mean, poor apes. I mean, hyper apes. Whatever the jokes. Yeah. I don't know if it's
 jokes as much as like it's the, I don't know, cynical. The stereotype. We have chemicals.
 Yeah. There you go. Yeah. Those monkeys. Whatever they are. And who do we have to look forward
 on Tuesday? We have Tracy. Do's. Tracy do's. Tracy do's. The queen of elixirs. Queen of elixirs.
 Queen of water. She's so cool. She was cool. Very cool. I went down a rabbit hole on her
 Instagram the other day. She's very cool. Like, I like, I love all my guests the same.
 Equally, they're all my children and my little babies. Yeah. Joaquin. Some of these people
 like, eat me up for lunch. But like, she was cool. Just very down to earth. Yeah. And it was
 different than I expected. I expected to be really knowledgeable what she was. But she was just
 really approachable. And it felt like a natural conversation. Yeah. And so she was not forced.
 Not forced. And she was just comfortable around shoes. And she talked about
 her practical like ways to live. And obviously water and hydration and some stuff were built in
 there. But I don't know. I thought she was cool. Wouldn't you think Nick? I think I know you dug
 Tracy. Yeah. And then I like the, I think they were like the nine pillars or whatever. Oh yeah.
 There's some good stuff in there. Yes. And Nick had it. Nick's like playing a little look.
 Nick had his shoes off like two hours later because she talked about being one with her.
 Nick's on his story. He's like, he's playing in the girl.
 I love it. So stay tuned for that on Tuesday. We've got that coming up Tuesday.
 Yes. Tracy is exciting. Tracy does. Sorry. Do's. God, I was wondering.
 Tracy do's. Tracy do's. Do's and don'ts. I know. Tracy do's was cool. So that's next Tuesday
 on all your favorite podcast channels, wherever you're listening to this, go listen to her or watch
 the episode, her beautiful house that we got to see in the background in California. So
 it's so cool. Very cool. And it's been a good week. There was an announcement. I know we have
 some TikTok stuff later, but I did want to get to this since we didn't have it necessarily in the show
 notes. It was like late breaking. If we had like some late breaking news is where we'd play it,
 Nick. I mean, maybe it's like something like.
 TikTok is launching live subscriptions. So essentially, if you're a live creator,
 if you're going live a lot, people can subscribe to your live and they get a lot of benefits.
 So they get a little badge that says you're, you know, subscriber there. So, you know,
 get your flair. Oh, there's a throwback. But you also get to chat directly with the creator.
 That's cool. So that only the people that are subscribed. A little more exclusive. So yes,
 live is blowing up. If you've been following any of my reels or my TikToks lately,
 you would see me talking about the power of TikTok right now and how it's growth.
 50% of US watchers of TikTok are over 30. This is not your kids platform anymore.
 So tons of opportunity. I know we've got some other creator updates as we get into the news,
 but live subscriptions on TikTok and the way to make money for creators.
 They go and die me to death. Hey, you know, we should have a live going right now on our,
 you know, redcast TikTok page. I'm not sure we have a redcast page on TikTok. We should.
 Yeah, we should stay tuned. Yes, stay tuned. It's happening now. Did you get that note? Where's the
 intern? Oh, how many things can we get the interns? Right. Oh, no, but yes, that is what they're
 here for. And you know, speaking of what they're here for, it's the most I see these off camera.
 We don't have our wide view camera today, but our official merchandise provider branded bills,
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 like, you know, watches here. There's something you want to wear.
 Exactly. As long as it's cared for. Yes. And they've got tons of great collections. And look,
 it's Memorial Day coming up order yourself American flag hat or t-shirt. They've got some cool
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 So cool. Yeah. We do have a few social holidays, right? We do. We do. We have national hamburger
 day this weekend. Will you be celebrating on the 28th? I think I might be. I will. If not the 28th,
 maybe the 29th, we do. I see some burgers. Actually, we're doing Mexican fiesta on the 29th. So
 we might, we probably will be having a burger on the 28th. Yes. How do you, how do you like your
 hamburgers? Like what do you like on them? Oh, I'm either one, I go one of two ways.
 If you know what I'm saying, uh, all hetero, but uh, yeah. Thank you for talking. I'm buying all
 regards. Um, so cheeseburger, plain, okay, or load that baby up. It's like one of the other. It's
 like, you know what? I totally appreciate like the simplicity of a cheeseburger or a
 pickle. Yes. The kids meals. I could have a hamburger, the hamburger meal from McDonald's. Um,
 or, you know, loaded up with 30 things, you know, there's no in between. Yeah. Now don't,
 don't throw just lettuce tomato and bacon on that thing. You know, you have like a fried egg in
 the air, fried egg, jalapenos, a little bit of like four cheeses. I'm a mushroom and
 Swiss gal. Put some mac and cheese on that thing. Oh, no, sir. I mean, you get Lord. Yeah. I'm
 telling you. Yes. It's got to be medium rare. Oh, yeah. Got a medium rare. Oh, I'll eat a
 medium rare burger. There you go. And then we have a paperclip day. Yes. After that paperclip day.
 Doesn't correlate at all, but there you go. It's celebrated accordingly. Yeah. On a Sunday.
 I would always make jewelry out of paperclips. And then of course, ringing in, yes, the more
 reported and no joke. Remember everyone that served our country freedom is not free. And I tell
 my kids that all the time and they're growing up that way. My great, my grandfather and my father
 served in the army, um, or excuse me, actually in the Air Force, but in this service, um, and served
 our country. So don't forget those that died for our freedom. And even we're willing to.
 Yes. And I think we take that for granted. You know, like, I know we do. You know, like people
 just, it's hard to relate unless your ass had to go over and, you know, climb Normandy. Like,
 you can't appreciate it. Go watch. Yeah. Go watch freaking, um, what's the Tom Hanks movie?
 Seven Private Ryan. Yeah. Seven Private Ryan. Remind yourself what that's what war looks like.
 Well, thank was just, yeah, 51. So, uh, uh, angels on our shoulders aren't already like
 thanking your, your men in uniform. You need to do it. Men and women. Yes.
 Men, people, people, armed forces, armed forces. Yeah. Just think about that while you're
 suffering this weekend. That's right. And then I have no idea world, no tobacco day. Yeah,
 just, I guess, don't smoke, you know. Yeah. It is terrible for you. It is nasty. It is.
 And I'm not even judging. It's just like, look, I see. I, I love it cigarette. I wish it
 wasn't horrible for me or I would absolutely be. It's never got into it. Like, you know, I was
 going to smoke something that was going to have some effect. I sing to know. I sing too much.
 I think it looks cool. Like, it doesn't, it, it chills me out. And that's that's branding,
 though. It kills your, it's so true. It's absolutely right. We're all known to back
 a day. There you go. So don't smoke them if you got them on a, take a break.
 The 31st. Will you be celebrating note to back a day on the 31st? Nick probably will.
 Solidarity. Staying with it. Staying with it. Yeah. And with that,
 into the metaverse trends in the metaverse. So here we have it. Trends in the metaverse.
 This is a good one here. So Microsoft is selling the metaverse now. And it's hoping it's helping
 make everything from robots to catch up. Of course it is. This is entry. You may not be ready to
 jump into the metaverse for fun, but it could be coming to work sooner than you think.
 Microsoft announced Tuesday that Kawasaki is a new customer for the tech giant so-called
 industrial metaverse, a fancy way of saying factory floor workers will wear a hollow lens
 headset to help with production repairs and managing supply chains. We use the headsets
 to help build robots. And the robots obviously help with all the manufacturing of all these products.
 Yeah. Like catch up. Hines is getting behind this. I know. It's insane. What do you think about this?
 Again, I think it goes back to what we've been talking about with the practical application
 of the metaverse, right? It takes it out of Roblox. Yes. I think it's fascinating.
 I think it's where I think when I first heard like virtual reality and stuff like that,
 like the practical use of VR. Yeah. It's what that is, but now you know, the metaverse,
 everything's kind of getting all entangled in there, getting on. Totally. Right. Well, you were
 attuned to and what you're where your personal interests lie really. Yeah. I just wonder,
 I want my crystal ball to know in 20 years, like what we're doing here. I know. Is this
 fat or is it like really useful? Yeah. Well, yeah. It's an only time we'll tell, which is not
 I guess there will be evolutions that will become more useful. Right. I don't know that the genie's
 going back in the bottle, but right what the iteration looks like in its final form.
 Said it will use the Microsoft industrial metaverse in ketchup factories and bowing as
 manufacturing partners. Those are two wildly opposites of the spectrum. Aren't they ketchup and
 planes? You know, get up to the planes. It's not a good pun. It's not a good pun. It's not a good pun.
 And I apologize. Leave it to Microsoft. Yes. Now we have kind of been joking sort of about crime
 in the metaverse and what that's going to look like. And if that's going to be a thing and
 of course, of course it is. And serious crime in the metaverse should be outlawed by the
 UN. At least that's what the United Arab Emirates think. The metaverse refers to a virtual world
 where people can live, work and play a V and avatar. It doesn't actually exist yet as we know.
 But there are a number of safety concerns associated with its development, which is interesting.
 Yeah, we talked about this. I mean, joke about like I get hurt. I get like, you know,
 knife. What's the law in the metaverse? Right. And there's a lot to be said now about it.
 Will there be a rating system? Yeah. You know, because we can have PTSD. Well,
 my Nike's getting stolen from me. Right. Right. Those $8,000 meta-nikes. Are like NFT
 weapons? Are those? I'm sure that's coming as well. I can hear a meta. For a meta. Sky air.
 Jordan would be Air Force 2s Air Force Web 3s. Yeah. Hey. Hey. I'm proud of that one. Yeah, that's good.
 But it is a conversation. It is a conversation because you can see where I
 some terrorism taking place, you know. Yeah. Like,
 even when you torture and yeah. Because how realistic it were to get. Right. You could see. But
 then it's like, just take your damn goggles off, right? Right. Right. Right. Like until
 until those zappers are on there. Right. Like, I don't know. It's, it's just again,
 it's an interesting conversation. Yeah. Some be stealing. Allow people to be terrorized.
 You still my NFTs. I'm going to come after you. But we're going to have a rating system, right?
 You can be part of the PG metaverse. Whether it should be. With just cartoon violence. Yeah.
 I mean, that's kind of like video games now today, right? Exactly. It's all just a video. Yeah.
 Simulation. Yeah. We'll see where it goes. So another article here. Three metaverse businesses
 that could have enormous potential. One, movie theaters, two, music stores, and three event planning.
 You know, lots of options here. Yeah. This was supposedly we do have a client there that's at
 Cannes this week. Yeah. And last week. Big deal. And so they have a music festival, obviously,
 a movie festival there that happens. And it's interesting though to me, like, you go to the movie
 theater. And I'm almost relating it to back when you go and you put on like 3D.
 Yeah. Lots of changes. Totally. So like, if you go into the metaverse and you've got your
 thing on, is it change the experience, you know, of going to the movies and what do you interact with
 those kind of things? I can certainly see the application. Totally. How it enhances it. We'll see.
 Yeah. You know, as long as that shark isn't like biting my avatar,
 right? It's great. Back to the rating system, the violence. I don't want like Jason, you know,
 with his hockey mask, like attacking me and maybe theater, like, that gets too real, you know? Yeah.
 Chains, Texas meta. Metasaw. Metasaw. Metasaw, massacre. Metasaw, massacre. Hey. I love the
 idea of music stores too, though, because you've got entertainment venues and, you know, who doesn't
 want an NFT band tea? Yeah. Just kind of expanding our universe into the metaverse as well.
 Well, it's showing your affinity, right? Right. Right. For things through line. Yeah. I want you
 to make sure you know that I love Dave Matthews when I'm in the universe. Yeah, DMB forever.
 Get some nickel back. I want my nickel back to you shirt in the metaverse. So here's the funny
 thing is your avatar walking around and you've got headphones on and you're listening to stuff
 can only you hear it. But if you're playing your Bluetooth speaker, can everyone hear?
 Wow. You get the, I'm getting meta here. Very meta. Like if you're having
 your headphones, only you're hearing it within your environment. But if you walk around with
 like a jam box on your shoulder is everyone in the metaverse hearing the music you're playing.
 Is there a way to find this out? I don't know. I don't know. Get pretty busy with how many of you will
 play in different music types. Yeah. And then of course, like, you could choose which ones you
 want to hear their music, right? So there you go, like learning different music styles from people
 walking around. Oh, I like that guy's music. That'd be cool. You follow him and you go home with,
 like, I don't know. Like, like Nazareth's back. It's back to that cry in the metaverse.
 Creepy. Hey, when we have stalking meta metaverse, he's following my avatar around. He's following
 me home. He's following me to the gym. Stop. They're a white van on the metaverse. Big white
 van with no windows. Yeah. It's hard to not get cynical with it. It is. Especially when, because
 it doesn't exist yet. That's so funny. Right. It's been a lot of time talking about it and
 planning for it and investing billions. I will say this made sense. In the article, they talked
 about event planning. Yeah. And we've had weddings in the matter. So having a wedding in your, like,
 hey, it could be druthers for our events pace. Exactly. No, that's why if that was my first
 thought, wherever they can put the goggles on and we can go, we can go ahead. Let's go to the beach
 in Hawaii. Exactly. We can fit as many people as you need to in this building. Just hear the goggles.
 Yeah. You have no last minute mishaps with incorrect cakes. Flowers that don't arrive or a lack of
 parking, just digital weddings are always exactly what they should be with none of the drama.
 You know, they'll still be some drama because somebody to run their own software and like,
 you know, it's supposed to be playing Albee from Edwin McCain and it's got like, you know,
 Albee from Nicki Minaj. Oh, he messed up the song coming down. You know, the aisle. You can't
 redo it. You can't redo it. Maybe it looks perfect, but people also love their drama. That
 one wants drama free. Yeah, wait, we wouldn't have broadzilla anymore. Exactly. You know, we need to
 sleep at night. Exactly. So I don't know. We'll see three companies that can benefit. I
 agree with the last one. The other two is a wait and see for me. Absolutely. I can get by that.
 And that's it for our trends. Trends in the metaverse. I mean, let's be honest, we can talk for
 two hours on just trends in the metaverse, but those are those are the highlights. Yes, most recent
 that I found on the World Wide Web. Now we have news topics. And this first one
 disturbed me greatly. Marvel to digitally resurrect Stanley in September of 2017, 14 months
 before he died. It became public knowledge that Stanley had pre-taped cameo appearances
 for no less than five upcoming movies. And we know that he's been in the spiderverse and all
 of them right. And they're going to digitally resurrect him for future things like parks and more
 video cameo appearances. It's a little odd, but it's also crazy because it's branding and it
 makes sense and it's it's really cool. They can carry forward. Yeah, I can get the exploitation part,
 but as long as his estate is getting paid for it, his name is like just why wouldn't he want his
 family to benefit from it? Right. And when if you know, like the latest Star Wars movies,
 they did, they did some CGI to resurrecting some of the characters from old ones.
 And even in Mandalorian. Yeah, that was the first leg instance of deep fake. Yeah, that's true.
 It's true. Yeah, it's kind of. And there's so much footage that, yeah,
 a footage of him from these Marvel movies that wasn't that we haven't seen yet. Yeah,
 it's going to be interesting. I mean, because think about where you go with this. I mean, actors
 that have passed away that you kid potentially, you get someone else to act the whole movie,
 but use computer generate their face on the other actor. Oh, it's so trippy. It's so trippy. And
 especially in these big franchises like your MCU's and your Star Wars and all that kind of stuff.
 And you're not getting far from not even needing the actor potentially where the whole
 character is completely CGI. And you started to see this with how real video games and the
 metaverse and all this stuff kind of related how it's coming together, how it's going to change
 the game where there'll be digital actors and where the talent, what like what avenue of talent
 is being prioritized. I bet you somewhere someplace, someone is creating digital characters that
 are going to be the actors and things like they might be already created. But does that not get
 back to like it's just animated like what Merwin Lion King came out and it was like, oh, it's live
 action. It's like no, the entire thing was just shot on a green screen. Yeah, well, it's all
 cyclical. It is just a cartoon. It's all headed like that way. What's real and what's not right? Like
 it's it's why actually the Westworld hold on. Yes, not so far. Right. Just total robot.
 Yeah, I still am I getting into the Westworld. You know, we got like cowboys and robbers. I mean,
 I don't like kill anybody. But I want to go rob a bank. Right, right. I have a little
 like almost like a rage room, like a rage room. Yes, all simulated. Yes, totally.
 And then we have the next article we got was how Miller Light and Bud Light's epic clash shook
 the marketing world. Yes. So this has been going on forever. Tastes great. Less filling. Tastes great.
 Less filling. That's old motor lights came for ever. And then Bud Light and Miller Light have
 always like a it's sometimes they've gone directly. They've had bad smear campaigns with some
 pretty significant lawsuits. And then now you got salt serers that have come in and kind of
 watered down. We knew it was there. I did it. There we go. Watered down. Watered down.
 The category. But everything's becoming a little splintered with all the drinks and everything.
 But I wouldn't mind I get all fast and slow fast coming back with, you know, Miller Light and
 there's like their lawyers, certainly, if you remember, like the Super Bowl, there was the Bud Bowl
 where the bottles were like fighting, but it was all really Bud Bud Light going at it. I'd just
 see Miller Light and Bud was. It was like, you know, smashing of glass. There you go. Well,
 now cannabis is a big threat to the beer, um, beer industry as well. This is true. I mean,
 if you're going to partake in something to get you inebriated, you know, why not go all in on some
 weed. And it's so low, no carbs, no carbs, no carbs, no drinking on the gummy. Just go straight
 to go smoke it up. But it's interesting how we do have all of these different rivalries between
 brands. And it doesn't just, you know, whether you're buying the product or not, it's still,
 we're still talking about it. You got Coke and Pepsi and Miller Light and Bud Light.
 Just fascinating. You know, Bud Light's a much bigger brand and more reads that more product.
 They're older. They're older. But when I was drinking beer that wasn't watered down like I do now,
 I was more of a Miller Light guy. Interesting.
 Over Bud Light. Interesting. Now I actually like the Bud Light next because it's your
 card. Today's podcast brought to you by Bud Light next free advertisement. Bud Light next.
 Bud Light call us where you get on list for it gets crowded. Yeah, truly, very, very, very.
 But I do, I think it's going to be interesting to see what happens with all the cannabis market
 and everything else. Yeah. And how it's going to affect everything. I mean, it's coming like a
 freight train. I mean, nobody, you can say it's not that it is. Oh, absolutely. And so we'll see.
 Hop on the train, right? Hopps on the train. Hopps on the train. This is cool. So Sprite is
 debuting its first ever unified global marketing campaign. He happens. Oh, shit happens and he
 happens. You could argue that he'd happens when shit happens. There's an amber her joke in there
 somewhere anyway. But Coca-Cola is unveiling its first consistent global ad platform for its 20
 billion dollar Sprite brand. Heat happens will roll out across 200 markets along with a new Sprite
 logo and visual identity. This is exciting. Yeah, it is cool. I want to see the spot. I haven't seen
 the spot yet. But it's playing off that the whole world is kind of charged up right now. Yeah,
 we're all a little bit heated. Both, both temperature wise and, you know, in every other social
 economic way of thinking about tension sparked. Yeah, a little bit of a little bit of a double
 entendre there. If you heat it up, just get your ice cold Sprite. Right. Take a moment. Take a
 step back. Take a breather. Cool off if you will. Yes. From your anger or your frustration as well
 as temperature wise. I like the social media integration. Heat hacks. Heat hacks. Yes. How to
 stay cool? How to stay cool? And they're targeting their Gen Z audience big time. Speaking of
 heat hacks, my brother-in-law is on the dock at the lake this past weekend. And he had this towel
 that you put around your neck. Oh, you just get it wet and it stays cool. I've seen those. We used
 to sell those at my store. Yeah. They're great. We should be their sponsor. You can dunk them in
 context. We'll be your sponsor if you tell us. We got you covered. We got you covered. Sprite and
 there's doubly cool. Exactly. There you go. You could like, you know, sip on under something.
 And you know, Sprite's been known for almost trying to market itself as a sports drink and
 aligning itself with these basketball players like, you know, our beloved Kobe Bryant, LeBron James,
 and most recently, Trey Young. And now it's moving towards this little more, so there's a little bit
 younger, you know, that Gen Z idea. I really like a Sprite Zero in vodka. Same. That's a great
 little drink in the summer. Not to throw us all topic, but you know, when my heat's happening,
 like it's usually heat because it's 100 degrees on the dock. 104. A little Sprite Zero in vodka.
 With some fresh lemon, a little lime in there. A little lime for sure. Get to have a lime
 with a Sprite. But I do like the integration that this is obviously fully integrated with
 which I like. Unfortunately, none of these players are the playoffs anymore. Right. LeBron and Trey Young,
 I'll call them out in particular. It's been a little down. Atlanta Hawks at least made the playoffs.
 Yikes, which is why we're there. Sprite's shifting away. Yeah, exactly. Changing their marketing a little
 bit. We'll see. I like the campaign. I want to see the spots. See how they bring it to life.
 Are you a Sprite drinker, Nick? I usually don't go for ginger ale. Okay. Oh,
 ginger ale. Spider seven up. Seven up. Seven up. Oh, my controversial. I'm a Sprite gal.
 There used to be speaking of good campaigns. I'm going to age myself. There was a campaign
 called Seven Up Yours. This, I don't remember this. This pursuit of need. It was awesome.
 Seven up. I got it. I got it. That's creating heat. No, I got it. Make Seven Up Yours.
 And you know, this is when we used to be politically incorrect. But go look it up people.
 Seven up yours. Go Google it. Go Google it. Go go called YouTube. That came up with a great
 new slow. Make seven up yours. Make seven up yours. That's why you like seven up. Oh,
 TikTok. TikTok. Back to them. New ad product. Let's brands crowd source content. What are the
 details? This smart TikTok slunching a new ad product called branded mission that lets brands
 connect with creators and crowd source content for marketing campaigns. Yes. This is cool. And look,
 if you don't know, I've already TikTok's blowing up. The ad products, the ad
 management tools. I've gotten way better. Yeah. There's a lot of brands crushing it on TikTok.
 If you're not there, you need to get there. Especially if you're in consumer based marketing.
 It's not for teeny-boppers anymore. TikTok made me buy it. And yeah. Hashtag. Hashtag
 radcast. Maybe buy it. And bills. We can do that. We can do that.
 I will say this. It's sometimes difficult to get in contact to make these brand connections
 in the creator connections happening. This is really like knocking those doors down,
 which allows, you know, what happens is a lot of times brands don't even know some of this
 this content is being created for them. Right. Exactly. Because it's just one person that's like,
 hey, I like this lipstick. And maybe they don't have 10 million followers, but they've got 4,000.
 And they're a micro influencer. And so it's really connected. That's all you need.
 And then you can boost it with the ads to get more impressions from the content they're creating,
 which is better than your own ads, because you don't like to be sold to. That's why you do
 crowdsource content. Be reached at level of reliability. Yeah. You're running these perfect,
 beautiful ads. That's not what sells these days. They want the more organic stuff with real people
 using it. Right. And this feature lets brands gather the crowdsource stuff, put ads in behind
 them to boost the frequency and the reach of the content. And it's a win win. Right. Because
 we're still democratizing creativity. I love this so much. I think this is so great. Yes. So
 TikTok is already they're on the front for front with users coming over. And now they're on the
 forefront getting there with some of their ad buying platforms. And if you're not there,
 you need to be looking there. That's for sure. I love to talk. I spend too much time on it.
 As we all do. Yeah. But I've learned a lot on TikTok. I will say I cook more now because of TikTok.
 See? And it is it is a learning platform. Yeah. It is not just entertainment and YouTube's that
 way to YouTube's the original for that. But but this is now like fast, you know, right? Get to it quick.
 So yeah, I do want to give a shout out because you never know when they're going to my son
 Nash graduate from kindergarten today. So I know he's not listening. But in 50 years he might be
 and he'll remember his father would be giving him a shout out on the red cast.
 Congratulations, Nash. Yeah. So he got the highest award in his class. That's awesome.
 We got the citizenship award. That's the highest kindergarten award.
 You got to celebrate this weekend. Yeah. And I'm going to open up a ice cold,
 not an outlier for. He can have a seven up yours. And I'm going to have a tasty beverage.
 There you go. Low carb, though. Yes. Yes. So we'll give Nash a round of applause.
 Any parting words, Christina? I think I'm good. Enjoy your Memorial Day weekend. And remember
 remember why we have it. That's right. Remember those that served us that died for our freedom.
 We thank all of the families out there. And we'll leave it at that for Ryan off for Christina
 with the radcast.com. I'm at Ryan off for all the platforms. We'll see you next time.