Share a Coke with a Hero; Lady Gaga and Oreo's Collab; Ryan Reynolds and the Match Made in Hell; Mr. Pringle's Glo-up; Pepsi's at Home Spa Kit; Here's your News Update!

 It has to start somewhere. It has to start some time. What better place than here? What better time than now?
 You're listening to the latest Radcast news update. Here's Ryan and Riley.
 Hey guys. What's up? It's Ryan Alford and the lovely Mrs. Clark. How can I call you Mrs. Clark?
 Riley Clark? Riley Clark. Yeah. Okay. I'm not I'm not married. Miss Clark. Miss Clark. Miss Clark.
 I'm sorry. I'm around older women all the time except for you. My wife is the Mrs. Miss Clark. Yes.
 Riley Clark, what's up? Welcome to today's news episode. Yes. Thank you. Thank you. Glad to be here.
 First week of December I might add. Yeah. That's that's a lot to process. But you know, it's okay.
 I saw these memes over the week and it was just like me recovering or me recovering from March.
 And then it was like realizing March is actually three months from now. How about three?
 All three weeks you get your shopping done. I'm just scared everyone. I know you're you're really freaking
 us all out the last couple of weeks. You keep giving us these like like ticking like you know.
 It's so funny. My my wife like yesterday or two days ago. She sent me a note.
 She's like I'm getting really nervous about. I mean, I think it was still November 30th.
 It nerves about Christmas with the boys. I'm like, you know, I guess it's the man in me. I'm like.
 Right. Nervous. Don't it's not even December yet. Like he got 26 days. Right. Right. Right. Right. Right. Right. Right.
 You know. Yeah. That's funny. No matter what we do. But you know, I say well early.
 Early Christmas season here. You might add on the latest news episode.
 We're filling festive. There's Christmas tree in the office. There's at least five in my house.
 There's, you know, Garland reads hanging everywhere. So it's definitely filling like Christmas.
 Yes. We need to get Garland in the office. I was just.
 I know. We need like the Radcast Studio needs some like something.
 Oh, yeah. I'll get that. Thank you.
 So what's new, Raleigh?
 Nothing too much besides just work. I feel like we've had a lot of just really great progress with a lot of things on the podcast.
 We're starting to get some merchandise kind of stuff together, which that will be exciting.
 So hopefully if you've been enjoying our podcast, we'd love for you guys to get some merch from us.
 And it's just kind of kind of be like that, you know, badass kind of vibe of like business, you know, kind of goal, but also podcast kind of culture.
 So it'll be a good. It'll be a good little mix of, you know, everything in there.
 But I'm excited to get that out for you guys. I like it.
 The it's going to be interesting. Like we're playing around a few designs.
 And you know, we've got a few ways that we can test some different things.
 So we're I'm excited to see where that goes.
 And I'm kind of a merged junkie, though.
 I'm like a any t-shirt or coffee cup or anything with like something cool on it.
 I'm like, yeah, I'll get it. I'll get it.
 Like anymore. My wife hates it because I've got my closet.
 I'm going to have like 400 t-shirts. So I'm starting to clean them out.
 It's like, yeah, I'm such a, you know, I'm that guy walker by something.
 I see a t-shirt. That's a cool t-shirt.
 And I'm going to buy, I need that.
 Right. You want it as soon as you see it. Yeah.
 Exactly. Yeah. How have you been though?
 It's been good. You know, family's good.
 Wife's getting towards the other side with the shoulder surgery.
 Right. Right.
 Kids are getting excited for Christmas.
 Oh, yeah.
 Some little elf has started visiting us.
 And if you follow me on Instagram, you're following along because this little guy is really rubbing it in.
 And I'm about to take it to him.
 But my kids love it.
 I have a love hate relationship with them.
 I only like him because of my kids like him.
 But I really want to smack him in the face.
 Well, you have to think about it like every night.
 My wife has like it all planned out and everything.
 But it's like, you know, the last thing you're like going to bed and you're like, you know, oh god.
 Where's healthy? Okay. Right. Right. Right.
 And then where is he going to be? Yeah.
 And so my kids, they love it.
 So this good kids are getting hyped for Christmas.
 And, you know, just stay on the up and up.
 Work's picking up.
 We've it's like everyone's woken up the last couple of months.
 It's been been really busy with existing clients, but new business had slowed up a bit.
 Not a bad way, but just and now suddenly it's like, you know, we're getting calls every other day.
 Absolutely.
 It's opportunity. So it's good.
 And our newsletter launches today.
 So if you're on the email list, if you go to radical.com, you can get on our email newsletter list.
 We do that once a month.
 So that's going out today, the December version.
 We do a lot of good.
 It's got the content that we've produced throughout the last month, as well as some really good,
 I think our digital media team puts together some really good insights and recommendations
 or links to articles for stuff that we're finding really interesting or kind of edge cutting edge tactics.
 Oh, look at there.
 We'll sound a fish.
 Come again.
 We'll play with all the things today.
 But yeah, so it check out our newsletter anytime and you get signed up for that.
 But it's good.
 You know, I was a little disappointed you feel hustle got canceled.
 It just felt like the right thing to do.
 You know, we're in South Carolina here.
 And it's been very what I'd call warm.
 You know, November was 60s and 70s entire month.
 And then we just got blasted by cold front.
 So we were going to do an indoor outdoor event with GVL hustle.
 So we're going to push it towards February.
 It just feels like the right thing to do with COVID still kind of picking up.
 And you didn't want to jam 100 people.
 How are we going to show it up?
 No, I think that's why.
 Yeah, so that's good.
 But here's probably what the news.
 Okay, so we have five articles topics for you guys today.
 The first topic is.
 Coke is well, Coca-Cola has always been the person who has the, you know,
 share coke with someone around the holidays will even, you know, for a long time.
 But this time they're kind of doing one that's sharing a coke with, you know, your holiday hero.
 And it brings in this really nice acknowledging factor that I think Coke has always done, you know,
 with the personalized name tags or whatever it is.
 But sharing and giving back with, you know, the essential workers that have been, you know,
 very tirelessly working this year.
 And I think this is, this is just a really sweet thing.
 And I'm glad to see that this is what's, you know, they're kind of a message part of, you know, this holiday season.
 No, I mean, it's very timely.
 They, like you mentioned, it's since I can remember their campaigns.
 It's always been about share coke, you know, sharing the experience of a coke.
 You know, I think they've always positioned me at that brand.
 And you know, having been kind of a coke lover my whole life.
 Right.
 I've transitioned to Diet Coke and try to drink less than I used to just in balance, drink more water.
 But there's something about that, you know, refreshness of, you know,
 the effervescent, like the, I don't know what it is.
 Like I think about having a coke and like fizzing in your face and it's sweet.
 Exactly.
 And it's like yummy and all that.
 I hope I'm selling some coke right now.
 Right there.
 But anyway, I've always, they've always had the campaign kind of share a coke, share the joy.
 And so it plays in with their brand.
 And then with the time period, you know, my hero, like so handing those out to first responders or police officers.
 Right.
 Whoever is, you know, your hero during this difficult time that we've had,
 it feels like a great brand play for them.
 Absolutely.
 Playing off something they had already done.
 And I think it's great.
 And I think, I think that you'll see a lot of this.
 You know, it was cool when I remember, remember when they had the names on the coke.
 Yeah.
 I don't know, I think they just stopped that.
 Yeah.
 It's always looking for my name.
 So like, you know, could you not find your name?
 Oh, I found it eventually, but it took a while.
 I mean, Ryan, R-Y-E-N's, it's not uncommon, but it's not a John, a Michael, a Peter, you know.
 Yeah.
 Imagine Riley, R-E-I-L-E-Y.
 Yeah, I did not find it.
 I was that kid that like, when you were younger, you'd find the keychain.
 Oh, yeah.
 I could never find it.
 I could never find it.
 The pocket knife that has your name on it.
 My brother and sister could, Hannah and Andrew.
 I mean, they were able to find, you know, their keychain or whatever, but it's just, it's funny.
 We didn't really help our children with that notion, too.
 We have Nash, Hogan, Hudson, and Clayton.
 Those aren't exactly the most common names either.
 That's true.
 So we go to the Myrtle Beach gift shop, and it's like, oh.
 Pretty much just avoid that section.
 Can you make some t-shirts?
 Okay.
 Exactly.
 Exactly.
 No, I love this campaign and hats off the cook.
 Absolutely.
 Next topic is Lady Gaga is collaborating with Oreos.
 And I like this because, I mean, we've talked about this in the last couple of news episodes.
 Anyways, you know, cross industry collaborations, whether it's rappers with McDonald's or Taco Bell or whatever it is.
 And now you have Lady Gaga with Oreos.
 And she's having a couple different flavors, so to speak.
 The one that's coming out, I honestly don't even fully know what this flavor is going to taste like.
 The good.
 The neon green.
 Yeah.
 I mean, I kind of want to taste it now, you know, but it looks super cool.
 So I mean, we'll see what happens with that.
 It's great.
 I love, you know, we talk about this on a lot of the news episodes.
 We bring in a lot of pop culture references and things like that.
 And so it feels like a great play for the brand.
 You know, Oreos in the last call it, someone's going to correct me on this.
 No, it's been exactly four years.
 Two or three years, it seems like I just started noticing that, you know,
 playing around with brands and flavors, like forever, it was only white and chocolate.
 Yeah.
 You know, you had double stuff.
 And you got double stuff.
 Double stuff was it.
 Right.
 Now you've got ultimate stuff and big stuff and large stuff.
 That's right.
 And peanut butter chocolate.
 Right.
 Or like, okay, I love the flavors and guilty pleasures.
 But this feels like a good extension even past that in getting the pop culture reference.
 Lady Gaga is promoting the hell out of it.
 And you're going to see it all over social media.
 People are going to, you know, like have a CD or they have CDs anymore.
 I will mark whatever from Spotify.
 Right, right, right.
 And have their Oreos next to it.
 So you're going to see it on social media.
 For sure.
 You know, people are going to play because the colors are really bright and interesting.
 Mm-hmm.
 Just like Lady Gaga.
 Exactly.
 And so it seems like a great play.
 And again, I love it when brands kind of, you know, take a detour from the everyday
 and get more into the vernacular and the mindset of the pop culture
 and or just everyday music, you know?
 Right.
 So it feels like a great brand play to me.
 I agree.
 Our next article is probably my favorite topic that we're going to cover today.
 And this is, if you haven't seen it already, it is Ryan Reynolds,
 media content company, maximum effort.
 And they are playing on, you know, what basically,
 chill 2020 was.
 Yep.
 But they're highlighting.
 And we can all say that.
 Oh, it's been a shit show.
 Oh, for sure, for sure.
 But they play so well on like just the resilience of singles in 2020.
 And it's this campaign for the match group, which, you know, embodies what is it?
 Like Tinder, hinge, and even match.com.
 And then they're having this video of this, you know, Satan matches with 2020
 and it's a match made in hell.
 So funny.
 No, it's clever.
 It's clever.
 It's a detour from what they've, they've done normally
 because matches normally have been like happy, shiny, these couples that we put together.
 So, you know, I love it when a brand, you know, reflective and self-aware of like
 what's happened with this year.
 And I know if you're watching it on, you know, if you're watching the video right now,
 YouTube, we've got the commercial playing side.
 I definitely encourage people to check it out.
 But again, great for the brand.
 I'm interested in Ryan Reynolds.
 He's like getting into everything.
 He is.
 You know, was it Jen?
 Is it Jen as he's doing?
 Or he's doing some kind of alcohol.
 And then now a production company.
 So, hey, you know, just come into the ad world, man.
 But really cool spot.
 And it's, you need to watch it, because it's all, like we talked about pre-episode.
 It's all the little subtle things.
 It is.
 It shows the couple.
 Yeah.
 They get a couple like eating a picnic on the football field and it's like WTF in the.
 In the in-zone paint.
 There's a lot of this little subtle jazz.
 It's like.
 I love it.
 And just the emptiness of like everyone else that's like not in, you know, they're in the stadium,
 just like taking up the space on the field.
 to themselves, but because clearly no one else is able to be in the stadium, it's just
 them, you know, and, you know, wherever it is, the toilet paper, the, even the hornet
 that was in the beginning, it's, it's clever, it's funny, and I'm, I'm very entertained
 by it, and I think it was a really good spot, because at the very end, it's like, you know,
 make 2020, 2021, your year, and it's, it's clever, and so we'll, we'll see where it goes,
 but I think it's, it's, it's been a cool spot, cool spot for sure.
 Our next article is Pringles, is revamped their, their packaging, the dude, the Mr. Pringles
 has a glow up, that's what they call it, and I thought it was interesting that they had,
 you know, they're trying to pull more of this modern simplistic, bright color kind
 of stuff, and that's great, but I just, I don't know, I don't know if I really like
 the new Mr. Pringle, I don't know, what do you think?
 Uh, you know, I understand why they're doing it, but it's been, it's like, it's interesting
 when brands stick with something for as long as they do, and then they decide to,
 That was 20 years.
 Yeah, and so everything, and I don't know, deserves a, a refreshing and all those things,
 but whether or not it's gonna move the needle or not, I don't know, like, I, I, I have no
 idea, but, you know, at least they're using good vernacular for, uh, you know, glow up.
 Well, right, and that's what was funny, I like that they brought in the cultural relevance
 of just like everyone's having a glow up right now, or what was your glow up over their
 last couple of years or whatever it was, and I, I like that play on it, but, you know,
 the mustache is like really kind of in your face now.
 I'd love to see the market research, you know, they did this, uh, Oh, for sure.
 Like on the shelf, I'm walking by, I want to, I'd like to get like, if they're playing
 towards more of the Gen Z, Millennial crowd, if that's the goal here, um, I'd like to do
 a test with 50 people in the, in the, in the mindset age group, whatever they were going
 for, whoever their target was, and walk down the shelf aisle, and see how many noticed
 the difference.
 Right.
 Yeah.
 That's true.
 And, and if again, and that's not the only judge of it, because they should, they put
 it in social media.
 There's a lot other places where it's more in your face.
 Right.
 Right.
 That's what someone would say.
 Right.
 But, you know, it's just merely moved the needle for them.
 I don't know.
 But, you know, it's, uh, it's to glow up.
 Right.
 Well, they even said, you know, they're trying to do a fresh is Mr. P sweepstakes.
 And so this is something that they're trying to get their Twitter followers.
 So if you follow Pringles on Twitter, they're really encouraging their fans to tweet their
 favorite Pringles variant.
 And then, you know, you'll get a chance to win $1,500 and then a selection of the new chips,
 the new line of chips.
 And I know that they're also trying to play on the fact that like you can stack Pringles
 stackables.
 What was it?
 Super.
 I'll tell you that I've been mixing Pringle flavors for like 20 years.
 Like you give me some, uh, some like nacho cheese and some pizza, like together, I'll stack
 those things.
 Oh, you know, it's good.
 Yeah.
 So, uh, they should have been calling me a lot earlier.
 They want some crazy points.
 Right.
 Right.
 Right.
 I mean, my kids, we got Pringles and chips everywhere in my house.
 Like no one has the willpower that I do.
 I mean, the amount of junk food that like is in our house and like, we feed our kids good.
 I don't know.
 Oh, if he's just just junk food, uh, no, not all the time, but we do have some crazy snacks
 everywhere.
 And I'm like, I'm like trying to only tighten it up like, right, and those Pringles look
 good.
 That is funny.
 So I love some Pringles.
 Right.
 Uh, whether or not his, his beard and his mustache or, you know, getting blown up, uh, all
 blown up, grown up, you know, all groans up, that wasn't made me think up, but I think
 of glow up.
 He's all groans up, but I'll glow up.
 Yeah.
 Yeah.
 Absolutely.
 Our next topic and our last topic for today, this is a very interesting one to me because
 Pepsi is getting in on the self care initiative that I guess everyone else is trying to
 have been getting, um, that has been getting on this year as well.
 And they are creating a Pepsi at home self care kit that comes with a Pepsi bath bomb, Pepsi
 sugar scrub and a Pepsi face mask.
 Now my question, I have several questions about this when I first saw this, but if, if
 it's going to feel, if it's going to be like Pepsi and it's going to have that Pepsi flavor
 and stuff like that, are you going to feel sticky?
 Like, you know what I mean?
 Like, I don't want to be feeling sticky after, that's not why you use a bath bomb.
 You're using a bath bomb to just like chill, but like if it's going to like smell like
 Pepsi, you're like that kind of sugary sticky stuff, if it looks brown, I mean, oh, I don't
 know.
 I don't know.
 What is your opinion on this?
 I like the notion of what they're trying to do, you know, I'm over here, but the notion
 is right.
 Right.
 The insight that drove it.
 And sometimes when we go over some of these news things, I back my way into the strategy.
 The strategy and the consumer insight is right.
 We have a very overstimulated, overworked, over stressed society as a whole right now.
 100%.
 So the insight on society and the notion of giving them a spa retreat, do all that feels
 right.
 Right.
 When it's right for Pepsi, I don't know, but I can get down that path.
 But to your point, do I want, there's this like this for me, folks group of one here.
 When I think of being clean and comfortable and relaxed, I think of just clean smells
 and fragrances of yes, exactly.
 And maybe some wintergrain, I don't know, but right, right, but Pepsi is not the
 first thing that comes to mind with only rub it on myself, you know, some Pepsi stuff.
 But you know, it's the thought that counts, I guess, but it feels like a little, I don't
 know, sometimes, sometimes just because you can, does it mean you should totally agree
 with you.
 This falls in that camp for me, but we'll see.
 I get that.
 But I also know that like Pepsi, at least, you know, according to what they're trying to
 been, they're trying the last like, what is it year?
 So they've been trying to get more as a lifestyle brand versus just a soda brand.
 And so to that end, I understand trying to now bring in self care.
 I mean, what was it last year they did a collaboration with all those fashion brands,
 like urban health.
 I'm okay with Cardi B, you know, in the commercials and all that, like, hey, more Cardi B, but
 sobscrap.
 Right.
 You know, what is this doing for you?
 Like, what is, you know, yeah, but anyway, so that's, that's actually it for us today.
 But you know, obviously we can, it's going to be interesting to see what this happens.
 But the other thing is actually, if you want to participate and try to get this at home
 spa kit, you have to tweet Pepsi, hashtag Pepsi spa and hashtag sweepstakes tag one of your
 friends.
 The company said, that's how you're going to, I guess, get in this, I don't know if it's
 going to be like a bowl, they're like drawing out your, you know, your handle for who's
 going to end up getting this, this at home spa kit, but I imagine they might sell
 them too.
 They've got an e-commerce store on their off their website, so probably have a both if
 you'd like to buy some, so some Pepsi, sobscrap, you know, where to go.
 Exactly.
 Exactly.
 Exactly.
 Cool.
 Well, enjoyed it, Riley.
 And look forward to next week.
 Yeah.
 We'll see you guys next time.
 All right, guys.
 We'll see you next time.
 All right, guys.
 What's up, Ryan Alfred here.
 Thanks so much for listening.
 Really appreciated it.
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 729-3680.
 Don't wait another minute.
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 We'll see you next time.