HOW TO GET MASSIVE GROWTH on TIKTOK with The Leighton Show

 You're listening to The Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of The Radcast.
 Ryan offered your host.
 You know, we say if it's radical, we cover it.
 Well, this, this goes right at the heart of radical.
 If you ask me, I'm a social media junkie, obviously, by nature.
 And a certain someone has been like flooding my feeds the last, I don't know, a couple
 of years maybe even chip, but Chip Layton, the Layton show TikTok fame.
 I think you started TikTok fame and then rolled over to Instagram fame.
 Is that right, Chip?
 That is right.
 Yeah.
 Thanks.
 Thanks for having me.
 I'm psyched.
 Yeah.
 You know, the algorithm on TikTok is great.
 You know, obviously they hit.
 I'm a 45 year old man.
 We're probably somewhere in the same stratosphere.
 And so, you know, they're, they're down on the algorithm and you start popping up, you
 know, your face over something.
 I'm like, okay, in this kind of the dead pan.
 And I'm like, this is that, and as soon as you know, having, you know, being a husband,
 father or four, you know, things my wife says or things my wife get mad at me about.
 I forget about the first one.
 I was like, this is, this is gold.
 And hey, I mean, what do we have now, how many follow, you know, how many followers on
 TikTok?
 Uh, TikTok, I got like four hundred and sixty thousand, a couple hundred thousand on
 Instagram now.
 It's been, yeah, it's been crazy.
 I mean, I just, I just started this like for fun, you know, thought I might be able to
 post some funny stuff and, you know, had one viral thing hit and then another and kind
 of built just organically from there.
 So it's, I mean, it's obviously the stuff that I do is relatable, right?
 So other dads or, um, husbands can just sort of, you know, see their own experiences
 in it.
 Yeah.
 I love it.
 Well, let's back up for a minute.
 We'll, we'll, um, we'll get to like, you know, maybe the day job, but talk to me, what,
 what inspired all of this, you know, so TikTok's been blowing up.
 You've been doing it for about two years, right?
 Is that time?
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 And I got a couple of teenagers and probably get into that, but my teenage daughter and I
 were like started using TikTok when it just became big and, you know, I thought it was
 a fun platform.
 And I was like, I bet I could post some funny stuff on the air and I tried some stuff.
 And I mean, for the first six months, like everything I did was terrible.
 I mean, I had like, I think I had 17 followers after the first six months.
 And I actually was about to delete my account because I was like, I guess that was wrong.
 I don't think I have anything to say here.
 And I had like about a one post I made and it went viral and so it went from the air.
 But really, my purpose is just to, you know, make people laugh, right?
 Because I think, you know, every husband and wife or, you know, parents have like those
 moments that are just, you know, you got to either laugh at them or handle them some other
 way.
 So, I like to laugh at them and yeah, it's been amazing to hear the reaction from people.
 The core started, I mean, things, the crazy zany and ironic things or, you know, it
 stops sort of saying stupid, but like in the moment, they may not seem stupid.
 But when you like hear them, hear you speak them, you know, things that my daughter asked
 me, well, what was the first bit?
 Was it?
 Well, first one I did was around marriage and it was like a tougher job on podcasts,
 but it was like just visual, different visuals of like, have you ever been married?
 And it was like, you know, like the, like the front end of a car, like scraped from
 him in the garage or like a million Amazon boxes on the porch or the empty gas tank
 gauge or whatever.
 So like that.
 And then I think the next one was like, text from my teenage daughter, like she texted
 me mostly food related stuff, but she'll be like, make me pancakes, do it, you know,
 stuff like that.
 But, but where it really, and so I think we're picking up, but then in the fall, like
 right around Thanksgiving, I think of that year, like I did this, um, things I've apologized
 to my wife's series and like that really like went crazy.
 And that's where I get a lot of comments like, oh my gosh, my wife gets on me for the
 same thing or I'll hear from wives that are like, oh, it killed me when my husband's
 just standing there in a kitchen.
 I'm trying to get in this drawer, he's standing right behind it.
 It's basic stuff, you know?
 One of the more recent ones, you know, just had me like belly laughing.
 I was just like, it was the, you know, not the sneeze or not to get sick.
 Like I should promise not to get sick if I've been born, you know, with like perfect jeans
 or something like that.
 Oh, yeah.
 You're not allowed to get sick.
 No, they don't like it.
 Well, it's the whole man cold.
 I mean, to be fair, we don't handle as well as as well, but yeah, I think my piece was
 like, yeah, sorry, I didn't talk to my parents when I was a baby to move me to a farm to
 develop a better immune system or whatever.
 It's like, it's like stuff that happens, but I just try to obviously try to make a
 sound as absurd as possible.
 So what's been the reaction like with your wife and daughter, like, is this thing has like
 taken the life of its own and they, have they embraced it?
 Do they get a kick out of it?
 I mean, what's the, what's the, what's the dynamic there?
 Yeah, it's funny.
 It's probably different with each family member, like my daughter is, I mean, she claims
 that she's like responsible for like 75% of my content or whatever.
 I just beat that number, but she's definitely got a piece of it or whatever, but so she's,
 I think she gets a kick out of me.
 She's a teenager.
 So she's not going to like, you know, give me too many compliments, but it's pretty funny
 when they started blow up, like her, or like her teachers started following me and stuff
 like that.
 So I gotta, you know, be in a parent teacher conference and I'll be like, oh, maybe
 there's a show up on TikTok or whatever.
 So, but she, she likes to make fun of me generally.
 My wife, she's a great sport about it.
 I was like to say, very happily married 23 years to my beautiful wife.
 I'm very lucky.
 And she's a good sport.
 Like she, she's actually been in a few of, a few of my posts, but it's not really her
 thing, but she's, I found most spouses are like a pretty good check on the ego.
 Like she, she doesn't think I'm quite as funny as the average listener of you.
 She was like, yeah, you're not really the same league with the other dads.
 I follow, but whatever, you know, I think what, you know,
 reading between lines, when I first saw you, I was like, okay, this is, you were
 starting to get some traction on TikTok.
 And then when I first saw you, definitely weren't it 400 or 1000, I mean,
 or maybe 30 or 40,000, I mean, this is probably a few months after you get started.
 But I was immediately like, okay, not overly produced a guy that's very
 relatable, you know, that's kind of, I don't know if deadpan, I don't know,
 my, my humoral language is not enough, but deadpan, you know, just kind of flat.
 I was like, this is going to, this has got legs.
 I like, yeah, it's definitely, it's definitely not overly produced.
 I don't have enough time or energy to produce it.
 So I'm like, all right, what can I do where I'm just like holding the stare to the camera
 with like a green screen bullet point list behind me or whatever.
 But yeah, anyway, so it's, it's amazing.
 Case study to me, you know, I'm going to, we're going to keep this pretty light,
 but I'm going to go down the business, you know, side and like the power of social media.
 Like, this is a really interesting case study.
 I mean, I work in social media and, you know, with brands and stuff like that.
 I know you have a marketing background to drove some of your ideation and kind of
 understanding all these things.
 But it's amazing what social media has allowed like worldwide opportunity.
 Like back in the day, the only way to get this kind of attention through media
 was if you're on a TV show, you know, like, and for, you know, amateurs or non-stars,
 it might be, you know, one of the talent shows or something, all right.
 But, I mean, I, no, I feel exactly the same way.
 The way I talk about it is like, I mean, I know there's pros and cons to social media and everything.
 But, you know, you think about, yeah, when I was like younger, if I wanted to make people laugh,
 like, yeah, I was either, I'd have to become like a stand up comic as a career, you know,
 try to get a job on like us, you know, writing for sitcom or whatever.
 You couldn't sit in your living room and with your phone reach, you know, thousands or
 even millions of people just with an idea and based on whether it's engaging or not.
 So, like, I think that's amazing that you think about how many more creative people now
 have a chance to like connect with others and what that does for the whole environment.
 So, I think these platforms are amazing.
 I guess they're not, they're not all good, but, but yeah, I, that's part of what drove me to it as well.
 Tell me a good story, Chip.
 Talk about Chip, latent, the latent show, could follow him on TikTok, Instagram and everywhere you find your humor.
 But, these days, but Chip, talk to me about like a good story.
 Maybe a someone recognized you at the grocery store story or a, you know,
 fan DMG, something interesting, give us some, like, something juicy or fun that's come out of all this
 on kind of maybe the fan or awareness side.
 Yeah, let's see.
 Well, one little nugget is my, so my son's a freshman in college.
 He texts after things started to blow up like last fall with some media attention and stuff.
 He texts me like, yeah, they found out about your TikTok down here.
 A couple random girls asked if you were my dad.
 I don't know if that's a good or bad thing.
 I take it as a good thing.
 Yeah, I was like, hey, you know, he's got a lot of followers, you know?
 Yeah, like, show Jr. here, whatever.
 But, uh, no, what, what usually happens is I've been, and like, I'll walk in some place and like,
 someone will just kind of look at me for a few extra seconds.
 For a while, I thought I was like imagining it actually.
 And then, you know, it's time for my wife's like, no, that woman it was in pair was like staring at you.
 But I remember we were in a restaurant way for a table once and this really, you know,
 nice young couple comes up and she's like, I'm sorry, I hate to bother you.
 I thought they were going to ask like, you need a reservation to sit at the bar or whatever.
 But she's like, you make TikToks because I was just texting my mom that I'm in Maine now.
 I think I see your favorite TikToker here.
 We love you, whatever.
 I was just like rolling her eyes, you know, like he's, he's not that funny around the house.
 Trust me, you know, whatever.
 That's funny is about it on the media side.
 And I know you've, you've done, you know, some interviews, TV stations.
 What's like, what's like been the biggest media appearance thus far?
 Well, yeah, so what happened in the radcast?
 Right, right, right now.
 The chain was plugged.
 Yeah, I, you know, what happened was, I think it was last September,
 like somebody texted me in the morning, they're like, hey, I saw you in the daily mail today,
 which is like a tabloid in the UK, right?
 And that's kind of weird.
 And it was like, it was a pickup of basically an article about my,
 I did a greatest hits compilation of things I've apologized to my wife for.
 And I don't know, some writer there picked it up and wrote an article.
 And I was like, okay, that's cool.
 Then it was, it had only been out for a few hours.
 But my wife was like, you know, it's got like 750 comments on it already.
 I was like, oh, wow, maybe that'll, you know, some people see that.
 And then like the next day, there was like another article,
 basically the same thing in New York Post.
 And then that people tell me like, oh, I heard your clips on the radio.
 And it lamped out today.
 I'm like, what's going on?
 Like I hit some kind of feed that like radio stations use.
 And they would, you know, play clips.
 And so I got like, you know, some radio station interviews.
 It did nice.
 It had a morning show in Chicago that the TV morning show.
 Somebody was like, yeah, I wanted them one night.
 So I was like, I saw you on Fox News last night.
 I didn't see it or whatever.
 So it was like, yeah, some stuff like that.
 Yeah, I mean, nothing.
 I haven't been on that night show, whatever.
 But, but it's, yeah, it's been crazy.
 There's something about that, especially the things I've podged
 with my wife for that's like very simple.
 And people kind of get it and relate.
 And in those interviews, I hear a lot of like that.
 What I did in Chicago, the co-host was like,
 I do this piece around how my, I let my steak knife touch the plate
 for a fraction of a second.
 And, you know, it makes that noise.
 It drives my wife crazy.
 And he's like, he's like, is my wife watching right now?
 Cause she rides me so hard for that.
 I feel vindicated.
 And, you know, it's, it's pretty fun to talk to people about stuff.
 Oh, it doesn't social media like you get all these comments.
 But they don't almost don't seem real, you know.
 And then so when you actually talk to somebody live, it's different.
 That is, that is the interesting, you know,
 balance with social media that you kind of get,
 I don't know, desensitized a bit.
 Yeah, especially the volume.
 Like you, you know, people listening,
 you know, talking about the, the latent show.
 It like 400,000, like think about, okay,
 going to an NFL stadium and watching a football game.
 And a full NFL stadium's what like 60,
 like big stadiums, 60, 70,000.
 You're certainly made more of the others.
 I went to Clemson where the full stadium's 85,000 people.
 I had that picture.
 So you're listening, have a picture of a full football stadium
 in your head, like pack to the gills.
 And then multiply at times 10 or eight.
 That's how many people are following Chip Layton.
 Like, like, it's a lot of people.
 Like we get desensitized to the numbers,
 but it's a lot of people that you're touching with this stuff.
 And it's just crazy.
 Yeah, I, yeah, you know, it's, yeah, like I said,
 it doesn't quite seem real.
 I don't, it's tough to, I make that same analogy.
 I try to conceptualize it like because people are like,
 you're kind of like famous.
 I'm like, am I?
 I don't really even know.
 I don't quite know what it is.
 But then there are a lot of people who are like,
 oh, yeah, I see that guy's face.
 So my famous, yeah, yeah, yeah.
 Yeah, but what happened was when, when all that,
 I mentioned all that media coverage, like,
 which is this last fall.
 So I had been pretty big on TikTok for a long time.
 But I was, my Instagram account really didn't have much,
 and I was like 10 or 20,000 people,
 which is, I mean, which is something,
 but it wasn't like anything like TikTok.
 And that coverage kind of led to really rapid growth on Instagram.
 And it's felt very much more mainstream now,
 because it's just, I mean, TikTok's great.
 And there's a lot of people on it.
 But it's still, it isn't totally mainstream.
 And now I have a lot of people who are like,
 oh, man, I'm just finding you.
 And I'm bingeing all your content.
 And it actually feels like there's maybe more opportunity
 on Instagram.
 It's probably a better audience actually with the type of stuff I do.
 So it's interesting.
 Yeah, that is interesting.
 The, I mean,
 TikTok Instagram's more,
 I don't know.
 There's been a lot of migration from Facebook to Instagram.
 So you've got kind of an older, you know,
 I don't want the stuff saying old,
 but older demographic, probably more closer to your
 and our demographic, you know, than TikTok.
 Not that TikTok isn't mainstream now.
 I don't want to, don't let me say that,
 because it is very mainstream and all ages are on it.
 But it still skews, you know,
 20s, you know, for the most part.
 So now you might start to pick up more of your natural audience.
 So chip, million dollar question, I think people ask,
 are you monetizing?
 Are you building a business around this?
 Are you starting a comedy tour?
 I think the short answer is I'm still trying to figure out what to do with it.
 So I got day jobs.
 So this is just like, you know,
 stuff on the run, the weekend or whatever.
 And there's, I do feel, you know, the more time has passed,
 the more I feel like, hey, there could be something bigger here.
 And so, you know, you could envision other platforms.
 It's a good go-to.
 I do, I want to start a podcast one of these days
 when I can find the time.
 You can envision this in, you know,
 book form or whatever.
 So I am looking at those kinds of opportunities.
 I haven't done a whole lot of like, you know, sponsored posts.
 I've done a, I've tipped to it into that a little bit,
 but honestly with my, I feel like I've grown partially
 because I'm authentic.
 And so it's a little bit of a struggle for me to say,
 like, you know, to be shown up at your feed,
 like, you know, pitching different products
 or whatever, unless they're like a really good fit with me.
 So I'm still trying to figure out like I'm a little bit,
 I'm quite selective around that.
 I don't haven't done much of it,
 but that's something I'm wrestling with a little bit.
 And I'm open to your advice, by the way.
 Oh, yes, I have a couple of tips.
 One, I think you want to stay authentic.
 I don't think, I don't think you would come off right,
 like just totally schlepping something,
 like, and I don't think that's what you want to do.
 But I do think like literally coffee cup with a brand on it,
 t-shirt, like subtle thing, a hat.
 I don't know if you're a hat guy.
 But like, I think there's some branding subtle things
 that you could do that with your audience.
 There's brands out there that would, you know,
 that would buy into that.
 And so there's subtle things like that.
 One thing I would counsel you to do is,
 social media is what I call rented land.
 It's not owned land.
 You're renting land there.
 And your own land is your website.
 And you own the website.
 And you need to be getting the data from all these people
 because you're following,
 you need an email, name an email list, address even great.
 Because then, in all this sounds bad,
 but hey, people listen to a business podcast,
 so we're not going to offend anyone.
 But like, to monetize your audience,
 it might come offline, not online.
 And when I say like, yeah, it might be a digital meme,
 email, email marketing.
 But you need to translate, you know,
 as much of that 440 plus, what are you at on Instagram?
 It's like 220, yeah, so I'm getting close to 700.
 Yeah, so 700,000, you need to get his higher percentage
 of that as possible into true name and email for you.
 So, you know, do you have like the latent show.com?
 I do, I haven't launched it yet, but I've got the URL.
 Yeah, and I mean, that's fine.
 I mean, it's called Walk Run, but I would get that up
 and you start capturing people's, you know, asking,
 or even, you know, ask them in their DMs.
 You know, like, hey, add you to the mailing list.
 Start up, start just a really newsletter
 or like weekly or help by weekly.
 You know, it doesn't have to be,
 but just something that's a little that humor,
 you know, deliver direct right to their mailbox, so to speak.
 And because you want to nurture that audience,
 you build every, every, every company now,
 every entity is about building a community.
 And I think that you have a real opportunity
 with your approach to truly build that community
 that when you do want to sell something,
 you want them to buy a book, you want them
 to come to your show, they want like,
 you've got a natural mechanism and lever
 beyond just posting on Instagram and saying,
 hey, I'm going to be doing this.
 And yeah, of course you'll do that.
 And course we'll run ads behind it
 if it's something of note.
 But you need to own the land, not rent it, you know,
 you've leveraged these platforms to build your audience.
 But now you need to have that audience
 that's your availability, you know, in a good way.
 Like you want to, you want to nurture that community,
 you want to add more value to them.
 You want them to buy an amazing book that you write.
 So it's not just like making the end all dollar on them,
 but again, look, you're an entertainer.
 You get paid for, you know, being entertaining
 and creating a niche and, you know,
 nobody gets mad at Nike for making shoes.
 Yeah, yeah, it's interesting to take.
 And I totally agree with you
 about the whole rented space on social media.
 I was actually reminded of it last week
 because I did, I posted something on an Instagram
 that they actually flagged it
 as like a community guidelines violation.
 I, it was just like, whatever had a word in it
 and I got that overturned.
 But like, I didn't actually file an appeal on it
 for like three or four days.
 And they basically stopped serving me to anyone
 who didn't follow me.
 And it was like, which means that you have no more growth.
 Basically, and I was like, oh, maybe that's it for me.
 But it's a grab.
 Like if I kick this on Instagram, yeah, yeah.
 But then they reversed it like a couple days ago.
 And now I'm like back to, you know,
 growing with non followers.
 So it's like, but it's a good reminder
 like, hey, they could shut down your account tomorrow
 and you got no way to reach those people.
 Did you get, you got actually notification
 that said we're not showing your content.
 No, but I just, no, I got no
 notification that said, hey, we flag this
 for community guidelines violation.
 If you want to appeal it, whatever.
 And I didn't do anything.
 But then like, I noticed, because they show you your numbers
 of like, how many views you're getting from followers
 and non followers.
 And it was like, typically like 70% of my views
 are from non followers.
 And so like that part of the bar chart just went away.
 And I was like, first I didn't know if it was even related.
 But obviously it was because once I got restored,
 it went back to normal.
 But, you know, whatever, the government could abolish
 TikTok tomorrow or whatever.
 So you're right.
 Exactly.
 Who knows why you want to get that audience off of there?
 Right.
 You know, even just get a landing page up.
 Shoot, get a shameless plug for the lead pages.
 Like lead page, you could have a landing page up
 in like 30 minutes.
 And just say, hey, well, stay in, you know,
 stay in the know about everything, the latent show.
 Yeah, I mean, that is one thing I like about podcasting
 is it is more owned, right?
 Like you're not, it's not part of someone else's platform.
 You could reach, you know, obviously you connect
 through other platforms.
 But it's, you know, and I think my content
 would actually be really good for podcasts
 because I could have other parents and, you know,
 husband and wives on.
 And I think you'd be pretty engaging, actually.
 I'll be great.
 I mean, would you ever, do you see yourself
 ever on a stage?
 You know, not really.
 I mean, I definitely like just lifestyle wise.
 I don't see myself like going on tour,
 like doing, yeah, playing the clubs.
 But like I have had people tell me and I do sort of wonder,
 like I have like comedians tell me like,
 your stuff would be really good live, you know?
 I could, I could sort of picture it, but I don't, yeah.
 I don't know.
 Like I said, I'm trying to figure this all out.
 And you would totally translate.
 I mean, you'd need to, obviously you would,
 but like get it specific to that medium
 and like dialing it in for, you know,
 that 20 minute, three minutes set, whatever that is,
 but like totally with translate.
 Yeah.
 Having said that, kind of way from Netflix is listening.
 I'm willing to sit down and take a meeting.
 They might be.
 They might be.
 Don't forget, you know, the 15% royalties here
 from the, the old red cast for that,
 I mean, I didn't sign anything kidding, kidding.
 So Layton, what, I mean,
 if you had to pick, like if you're like, okay,
 I really want to write a book or I mean,
 we're kind of started down that little bit,
 but like, where do you want it to go?
 Yeah, I mean, you know, it's, it's all a,
 I mean, there's a lot of places that could go,
 I think it, mostly it's just a time issue right now.
 And I think, I do think I have,
 some people I've talked to and I think I agree with this
 have kind of said, hey, a book is a good first step
 because that kind of builds a platform.
 You can use that as an entryway to other things.
 I mean, I do think there's potentially a swing
 for the fences here somewhere down the road
 of around TV, you know, that's a long shot,
 but you think about some of the relatable comedy
 that's kind of moved from either the clubs
 or online to TV, but you know, at the end of the day,
 I feel like as long as you're still,
 as long as you're growing and engaged audience
 and you're, you know, delivering quality content,
 like opportunities will, will be there.
 And so, yeah, I'm still trying to figure it out.
 What's been the mechanism?
 So someone's listening and, you know,
 they've hesitated to get more out there on social media.
 Like, how did you kind of get yourself out there?
 And then what's been like any strategies
 or like do you have certain days and times,
 like you shoot, like what did you set up
 as kind of that consistency to kind of
 want to push yourself to do it
 and then ultimately to consistently keep doing it?
 Yeah, I mean, I just keep a note on my phone
 as stuff happens like in my everyday life
 I'm writing stuff down.
 My daughter's always making fun of me.
 She's like, not everything is content
 or whatever, but I'm like,
 don't write it down.
 It's definitely not content.
 And that can be content.
 And I'll try to take some time, you know,
 some evening or in the begin to just like look through my list
 and try to cover with a few things
 I can easily record.
 And I try to get like two or three things up a week,
 but I'm like barely struggling to do that.
 And you hear other, you know, experts who are saying,
 like, oh, you got to be posting every day, you know,
 three, four, five, six times a day.
 That'll never be me.
 Although I have certainly found that
 focusing on quality over quantity has worked for me.
 And I think that's true too.
 Like if you think about TikTok like a good post for me
 would do like 100,000 views maybe,
 which is amazing, right?
 But like a great post will do like three million, right?
 And so it's like, I'd rather have one great post
 than like 10 good ones.
 And that's going to grow your follower base more.
 And so, I mean, you can't take that too far
 and like only be posted once or a few weeks or whatever.
 But so I don't know, that's kind of my-
 Has something completely blown up on an Instagram
 and not on TikTok or vice versa?
 Yeah, so I mean, again, like for the first year,
 I did it, like things were blown up on TikTok.
 I didn't really have any traction on Instagram.
 It's kind of the opposite now to be honest with you.
 Like stuff I post is, even though my follower base
 isn't yet big as big on Instagram,
 like something big on post will do whatever,
 more than a million views on Instagram.
 It might only do 100,000 on TikTok.
 And I don't quite understand the full dynamics
 other than the fact that I'm newer to people on Instagram.
 And again, people are coming in
 and they're like, they're seeing a catalog
 of a year and a half of pretty good work.
 I think, right?
 So they're like, oh man, I'm binging your stuff
 and there's just higher engagement there for me right now.
 And I think part of that's just a newer audience.
 Like we were talking about before,
 maybe it's demographically a better fit.
 Maybe people at TikTok are a little tired of my stick.
 I don't know, I mean, I'm still doing fine there, but yeah.
 Are you doing YouTube?
 Yeah, but I haven't got any traction there.
 I do, I'm posted a bunch of shorts
 and haven't figured that out yet.
 I don't know what you did.
 It's a whole machine, it's a, yeah.
 Yeah, it's like, if you don't have time
 and yet very little time, then stick to, stick to what's working.
 Yeah.
 YouTube's just a beast.
 Like just take like, we've been on these platforms
 with our stuff and you know, our show's like all over the map.
 Like we're top 25 in like 30 countries now.
 Yeah, but we cannot break the mold on YouTube.
 Like we have like 5,000 subscribers,
 but like comparative day everything else.
 It's like, you know, it's, and I have guys that know it.
 And I'm just, we don't, we have, you know, a team
 but we don't even have time to like almost crack the code fully.
 Yeah, that's fascinating.
 You do.
 Yeah, it's an SEO thing and it's like,
 there's tricks and algorithms and everything else like that.
 You know, so I don't know.
 I guess if I had a, you know, a female body
 and was attractive, it might, you know, everything's easier.
 I wouldn't hurt you.
 That's what, that's what, that's what, that's why, you know,
 you know, fascinating that, you know,
 you doesn't all have to be salacious content
 because that was, that was the joke
 like out of town.
 It was a big Instagram like growth guy.
 And I was like, what is, you know,
 what's the best way to break through?
 He's like, be a woman and get in a bikini.
 Oh, God, this is not going to work for me.
 Yeah, I heard that episode, yeah.
 But cool, man, I, I really appreciate you coming on.
 I love your approach, obviously being a dad and a father.
 It's, it's very close to home and having a wife
 that say she's administrator now,
 but was a school teacher, you know, for a long time,
 but now she's administrator.
 So she's very type A.
 And so, you know, I'm not, I'm organized, but to her,
 I'm, you know, the biggest slot ever.
 And so like, you know, the things that the kids in all of it,
 I'm just like, oh my God, so good, so good.
 Tell me where just, I know I've, I'll hit it a few times,
 but let's tell everybody it's listening,
 how to keep up with you and where they might be able to,
 you know, keep up with your book or something.
 Yeah, yeah, so it's, it's the latent show.
 So it's L-E-I-G-H-T-O-N.
 So biggest presence is on TikTok and Instagram.
 And it may be someday coming soon.
 The latent show.com.com not there yet, but I do,
 I also, this is part of the ridiculousness of this.
 Like, I'm also on cameo, like I'll do, like wives all pay me
 to like create a video of like telling their husband
 things they should apologize for whatever.
 But it's like, that's, that's actually really fun.
 And it's, at some point in this journey,
 you're like early on, I just decided, you know what?
 I'm going to lean in and just see what happens here.
 It's default to saying yes.
 And that was one of those times where I was like,
 this is ridiculous.
 I'm not going on cameo.
 I'm not like a celebrity.
 But then I was like, you know what?
 I could do my own spin on it and it's actually been really fun.
 Yes, the last tip would be to lean into like,
 whatever your bits are, like, you know,
 I mean, I'll use a really bad example,
 but like me being in a podcaster, you know,
 I have a podcast mic I use every time.
 So obviously that's a really easy opportunity
 for some kind of direct.
 Like anything that's part of your skits, like,
 I don't know, you write on, you know,
 this certain type of paper, whatever,
 I'd contact the paper coming.
 Like if there's stuff that it's like a consistent thing,
 I'd reach out to those brands that naturally align
 that you don't almost don't have to do anything
 that it's just part of it, you know,
 whatever that might be, that pin or like,
 I know there's certain things, you know,
 you have a number of different bits now,
 but I think, you know, lean into those things.
 But yeah, I really appreciate you coming on, though, Chip.
 Yeah, I appreciate you having me.
 No, it's, yeah, it's fun to talk
 and you give me some great ideas too.
 Hey, hey, let's stay in touch.
 I'll give you more.
 My advice is free.
 Anyway, hey guys, go follow the leading show.
 It'll make you smile.
 There's too much serious in this bullshit
 going on in the day in the world today.
 We need more Chip Latens out there to break the humor,
 break the mold and put a smile on our face.
 I really appreciate Chip coming on.
 You know where to find us, where theradcast.com
 search for the leading show.
 You'll find all the highlight clips
 and the full episode from today.
 I'm at Ryan Allford on all the platforms,
 verified on TikTok, verified on Instagram.
 I'm a boy, Chip Layton.
 We'll see you next time on the Radcast.
 To listen or watch full episodes,
 visit us on the web at theradcast.com
 or follow us on social media at our Instagram account
 v.rad.cast or at Ryan Allford.
 Stay radical.