How To Make MIllions with Paid Ads | Jason 'Wojo' Wojciechowicz

 There's people who I see in the space who are doing well that I've met in person
 that really don't do as well as you think they do.
 Just to give you full transparency like people in the space who want to work with me
 and can afford 10k a month, I now know that you're broke.
 This is right about now with Ryan Offord, a Radcast Network production.
 We are the number one business show on the planet with over one million downloads a month.
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 You're ready to start snap the max in cash and checks, turn it up.
 It starts right about now.
 Hey guys, what's up? It's right about now.
 I'm Ryan Offord, your host.
 Same show, different name. We're still radical. That's the way we do it.
 And look, what's more radical than a young guy getting after it, making a name for himself,
 talking with Jason Wojo. What's up Jason?
 What's up man? How you doing? Thanks for having me.
 Hey man, owner of Wojo Media, scale your ads events.
 Can I get that right? Yeah.
 There we go. It looks like you're scaling man.
 Check your social out team brought you to me and I'm like, I like this guy.
 He's getting after it, doing big things and scaling it up.
 What makes Jason brother?
 Dude man, I think it's just the like consistency and tenacity to always be doing more than everybody else.
 Like when I was first starting out, everybody told me like doing more was not the best thing.
 But once you have a proof of concept and you have a foundation like doing more is then the answer.
 And like just having more ways to get people to interact with me and my offers and my messaging
 and the things that I'm doing definitely contributed to that and having as many
 possible touch points as well too. Like I always want to have as many touch points as possible.
 So doing pots, having low ticket, having free trainings, having events,
 posting every day on all the platforms, like being a part of the actual ecosystem is what matters.
 Well, make sure you take man. It sounds simple, but it's hard as fuck to have.
 Because what you said, you watch like her mosey and all those guys, you just do the same shit
 on it's boring, but it's hard to do it over and over again. But what makes it a younger guy like
 yourself have that drive to do it. The first thing was not getting so distracted. I think that there's
 a lot of people will interview me and they're like, yo, do your 26, like how'd you do all this?
 And I'm like, bro, you know what? Most 26 year olds are doing right now, getting way too fucking
 distracted. They're trying to do 30 things at once. They're trying to find a girlfriend. They're
 trying to figure out if they want to have kids and get married and all this bullshit.
 And I was just like, I don't need all that. I need to focus on my path and purpose and influences
 a man and like what I want to do in my business and who I want to have around me and my leader
 inside the household and out. The thing that makes me tick man is like just building stuff.
 I like it. I like building new things or bolt on to the business or looking at other businesses,
 the bolt on to what we're doing, partnerships being in better circles. It's not about the money
 that much. It's about the building of the thing and like bringing around the like the right people.
 So like when I was first starting out as a solopreneur, it was about money. Obviously like you got to
 be selfish in the beginning. Now it's about being a leader to all the guys around me and all the
 people that are in my space and then all the networks that I'm in that means more because that's
 where reputation will scale you. Yep. And it's not what you know too, baby. We talked about that
 a little pre episode. What else get the nuts and bolts for everybody? Wojo media. What do we do?
 Who do we do it for? Explain to me what it is. You just keep stacking on. Yeah. So wojo media,
 we are a full marketing stack partner. We work with service, face businesses, coaches, consultants,
 ecom stores and some personal brands depending on the niche. We run paid ads for clients across
 multiple platforms. We track their KPIs. We help them with their sales process. We do their
 landing pages, their funnels, their webinars. We also focus on their irresistible offers and
 their actual customer journey. So like how do we make sexy offers that convert will and cold
 traffic so that we can convert people very quickly, reduce sales cycles and make them a lot more
 money on their ads. And then also like packaging their offer. What does the pricing look like?
 What is that person in the sales call doing? That's really what it comes down to. We would do it
 for six years. Like I said, we worked at 90 plus niches and verticals or some niches that we don't
 work with because we don't have proven concepts in them and proven systems. But most of the time
 at service, face businesses, coaches, consultants and ecom stores of just any niche but just not like
 CBD or cannabis, those things we don't work with or also low artists. We don't work with like
 brands like that. But yeah, we've been able to touch a lot of niches because of the right systems
 that we have in place for everybody. You see a lot of this with performance marketing the last
 10 years blowing up. And I've been admittedly, some of it drives me crazy. There's a guy that
 likes to build for the long term, both myself, my brand and brands I've worked with.
 But at the end of the day, you got to make sales. And so don't hate the player. I think don't
 or the game. It's just the way the world works, baby. But talk to me like with all the noise and
 all the stuff that's out there, people seemingly being performance market experts. What is it that
 ultimately makes something sell? It's two things. So one is the offer and the messaging behind it.
 Like how big of a problem does your offer solve? How fast does it solve it? And what's going to
 happen to the avatar if they don't get that result? So having kind of a safety net. The second side
 is all curiosity. And that comes down to good copy, good messaging, good new fluctuations, good
 storytelling. Like those two things alone is actually what makes something sell. Because when you
 talk about performance marketing, we also call it direct response. Direct response is literally
 in short form. How do we sell stuff really fast so that our sales cycle is really short and we're
 able to scale predictably because of rising ad costs. And that's really what it comes down to.
 Like years ago, it was easier to sell stuff online. Now it's a lot harder. And people don't want to
 spend the money on marketing or data to leverage and collect that they can make better data driven
 decisions. They're just so focused on making money day one. And that's why most business owners
 don't succeed with paid ads. Like and also they want to blame the ads and not their business.
 Like just because you have a business and you're running paid ads doesn't mean that every single
 lead you get is ready to buy. Or just because you spoke to 10 people this week doesn't mean that
 every single lead is going to have a follow up call next week and close. There's drop off. There
 is dropping conversion. There is lack of like person out in the phone. There's lack of sales
 process. There's lack of follow up. There's lack of product knowledge. There's lack of
 lack of product market market fit. So it's like the thing that I've seen with pay traffic man is
 the thing that sells is curiosity and then having the right copy of messaging to have a good
 errors as well offer. Because those two things will make the rest of the actual sales cycle a lot
 easier. Then you're just plugging little holes here and there. Yeah. How do you make an
 determination? I guess you've done it long enough. You've got secures on the belt. You've worked a
 lot in niches. I'm sure you have people come to you that think they have something but maybe they
 don't have something. Yeah. Like the thing is with people who think that it's because they're just
 excited around the idea of making money. They're not excited about the actual idea of having a good
 offer that actually has longevity and can withstand market trends and like economic changes.
 The thing that I look at is people like really think that because of their ideas their idea
 that it's going to make money. But what people are selling that's making their offer suck is
 they're selling two things. They're selling work because people don't want to do work or they're
 selling behavioral change. They're trying to change the way that people think about human nature
 which makes the offer harder for people to grasp and buy. And their attention span is already
 lower and then it's ever been the entire planet. So like to get people to stay on the screen and
 watch what you're saying. You're trying to sell too much work and just it just doesn't it just
 doesn't work like it's it's this interesting paradigm shift where years ago you could sell work
 because people were willing in the newness of direct response to do a little bit of work to find
 the concept. Now people just want film the blank copy and paste done for you ready to sell. That's
 it drag and drop. They like words like that. And that's where the niche is moved and it's not because
 rising ad costs or more competition. What's crazy about this is that the world didn't change because
 of that. The marketing world changed because mental health is at an all-time like well dude people
 just want shit fast. They don't want to do any work. They want to play victim like all those things
 feed it into marketing terminology and direct response. Yeah. Is how much research is involved? Like
 now are you just using your own case studies to help inform you but or do you actually have to do
 research when you're building up an offer and a framework? When I build up an offer I do a
 little bit of research on maybe what other people are running in the space. Why am I offered
 needs to be different. What I don't like about certain people's offers. What I can reverse
 engineer from somebody else that maybe I don't want to push or I don't want to say. Also you want
 to look for unique mechanisms. So what I mean by that is people will say hey I fix your credit
 right and that's not a unique mechanism but instead if I said hey discover these three
 like little known documents in the tax code that will allow you to increase your score by 110 points
 in 45 days regardless of collections repos bad inquiries right that is a unique mechanism with
 good copy but people out there will just say hey I'm a life coach hey I'm this like no one cares
 so the other side of the coin is you have to actually be like compliant. I see this along the
 niche man with like research and people trying to swipe guarantees and people trying to swipe
 terminology like you actually have to be able to fulfill the thing you're selling. Don't just
 sell shit online because you want to make a quick dime like you actually sell something that's
 fulfillable that doesn't get the FTC running after you. So that's it and I'm saying a lot too but
 yeah dude of course a lot of research I look at what I'm willing to say what I'm not able to fulfill
 what I am willing to fulfill what I can fulfill like when you start scaling and growing and really
 hitting that a figure to nine figure mark you have to have a trustworthy offer. You can't just
 sell such a sell so you're going to get caught before them. Yeah I guess what I meant and that's a
 great answer. I was deeper and I even intended. Yeah it was good talk about Jason Wojo owner of Wojo
 media Jason what I mean because I've dabbled in this space it's not my space but dabbled and
 every time I talk so we need to go ask your audience what they need like that kind of research
 that you have to tap into your audience to know how to frame your offer and I was always like
 yeah Steve Jobs didn't ask people if they wanted an iPhone. He just knew instinctively that if
 he simplified the smartphone and made the user interface amazing that it would take off. So
 not you have to fit the market for what their need is before you ask them. I'm just curious you're
 kind of interplay on that. The thing that's different about the iPhone is that at the time though
 there was enough market to have innovation. Now the competition have innovation you've got to
 release something really insane to get people's attention. So it's a lot more difficult now back
 then dude yeah there were tape recorders and small iPods like for you to go to the next level
 was a lot easier and more clear but now it's a lot harder. Do you like people asking their audience
 for how to frame what they need or want? Yeah I believe in that because if you like let's say
 you go to your Instagram story like I do this with a lot of my offers I go on Instagram and I
 run a poll and I'm like hey what would you guys rather want and I give them four options and I take
 that and I run that to the market. I do look at my audience for those answers but another place
 that I actually go for offers is Reddit. If you go on Reddit and type in a forum and like a big
 question about ads or a big question about podcasts those people in the forums raging about
 something or asking a lot of those questions those are actually good ideas for offers. So I go to
 Reddit for a lot of my research. Yeah that's interesting it's good point because Reddit shows up
 like a lot in my Google searches if you notice I mean by paying attention it shows up for
 certain things so you'll go on there and you have to, I'm sure you've got experience that you
 have to filter the I don't know what I call the jilted redditors that like you said the ones
 that are blaming their whole lives on everyone else and everything else it's got to weed through that
 to find like the real problem solution right. Of course is what's what's your feeling like okay
 Joe Smith comes to you a lot of credibility good offer versus Grand Cardone who's one of my
 guests several times on the show like I know instinctively and I think even our audience is very
 affluent audience knows that if you're known it certainly helps. So yeah I think we can check
 that box to a degree but is Joe Smith just is able to do this as Grand Cardone. So that's
 it. That's a great question. First off brand will win over a good offer when it's been built through
 multiple cycles and you have a good brand and a good reputation like Grand Cardone will win that
 conversation every time but what I will say is that if Joe Smith decides to run the offer and
 build brand on the side and do podcasts and do events and speak on stages Joe Smith will eventually
 become the competitor of the brand that was built without good offers. So that's why you see a lot
 of people in the same space coming up because they're able to build good offers that means they get
 more attention and then the big dog in the space decides to collab with them or do some type of
 partnership or the case may be but yeah right off the rip dude of course Grant will win that
 contest but Grant with good sexier offers will always be number one. Yeah and I guess I knew that
 he always win it was more just when you're determining who you work with and I know you work with
 some big names some you can't name that if that if you'll work with Joe Smith. But then it comes
 down to yeah we'll work with Joe Smith bus but does Joe Smith have a good sales team does he know
 how to take calls is he open to having a change CRM in a sales process what does that look like
 because if we just work with him because he's good offer yeah that's cool but if he doesn't have
 the right mindset behind running ads and getting paid traffic and getting more leads in book calls
 and formulating human behavior then it's hard for Joe Smith to make money anyway dude I see this
 all the time we have people who come to our events and they have great offers but they still don't
 believe that they can make money because they have bad money beliefs even if we say to the
 eyeless and your offer so good like work with us like this is going to blow up if you're willing
 to really go all in on this but I got a wife and oh I just don't have a crazy amount of funds
 right now or some stupid excuse we can't change the way he believes about money or we can't change
 the way that he believes about spending it so it's there's a lot of dead entrepreneurs who lost
 their sauce because they just want didn't want to go all in on a really good offer and I've seen
 it happen so many times dude it's so bad yeah I've seen that you see it even with companies where
 you know they have it but they I don't know it's this limiting belief and yeah scared to do exactly
 what it takes to go to the next level it is not easy that's why entrepreneurship is gotten sexy
 and it gets all this stuff but you got to you got to be able to have some wrist tolerance right
 yeah for sure like you had someone at an event once she worked with less brown and she was
 running an offer about getting your book ranked on the first page of amazon and I was like this
 is a great fucking offer like why are you not running ads she's all I just I'm just like I got two
 kids I just don't think I could take that much on right now like whatever the load is I'm taking
 on right now is perfect for me and my lifestyle and unlike dude that is just that's an offer that
 could go to 250k 500k a month easily and she just doesn't believe in it because she's downplaying it
 because she went the traditional route of having the family just like living that stuff come first
 and it's your family's gonna be better off if you go all in your business and you make more money
 and you're able to impact and influence them more and motivate your kids more but people don't
 understand that so they have this limiting belief from money that they're gonna be too busy oh my
 kids will love anymore because I made too much money means I'm too busy and it's no you actually
 don't you just have a control problem you don't believe in people and hiring and scaling those systems
 so it's hard for you to believe that so it's like it's just like that I'm like damn it's a great
 offer but you don't want to go all in is I will say this back to some of the names I feel like I see
 the same 12 names several of them are behind me even others but it's always wonder is it the same
 12 people are these the only ones really making money in the space or they're doing all the speaking
 at the events they're like they're all at each other's events they're all at the same
 bat time same bat channel yeah and I'm not I don't mean that like hate I just mean it like
 it just seems to be the same people they're a close-knit group and I know some of those names and
 do there's people who I see in the space who are doing well that I've met in person that really
 don't do as well as you think they do just to give you full transparency like people in the space
 who want to work with me and can afford 10k a month I now know that you're broke you're not doing
 as well as you think you are or as people think you are doing so what's the due to I've been to
 many of these events and I've talked to these guys and they want to work with me and I throw a
 number out there and they're like whoa too much and I'm like nope you're not making this one for
 anything you can or that you other people think you are and I see that I might do to anybody who's
 actually making money who can't spend money on an event or can't spend money on a world-class
 advertiser help them with their load ticket phone or do something like that I just know you're
 broke so it's I see it all the time and because like for me do 10 grand a month like I'll be honest
 it doesn't it's not going to change my life so I'll be able to spend that it's not going to change
 my situation but then I see people who have been on stage is bigger than me and I'm like wow do
 like that person just maybe had a really good network or just like really came up in the space
 early on and had really cheap ad traffic it was able to save some money and have a nest egg and
 now they have scarcity minds because they can't compete in a competitive market that it is now
 like a lot of like real estate space a lot of competition there you got like wholesale and you
 got fixed in flip you got Airbnb all these different offers like it's a lot of competition
 the ad space not a lot of competition because everybody in their mom can be an ad agency but only
 a couple ad agencies can actually spend a lot of money on paid traffic to get clients and keep
 them and have good acquisition so no man it just all comes down till if you're in the right
 circles and you make the right decisions and you do good by people and you actually have a good
 positive service and you package it well if you don't then that's why you're struggling you
 can't spend money on certain things or be in the right circles anymore yeah talk to me about what
 your approach is obviously and we talked about this brandverse performance brandverse direct response
 and you hit on it but I can see it especially once you hit my radar and doing research for
 the shows stuff like that you're out there man so you're playing both sides of that coin
 so talk to me about your approach there yeah so my biggest approach with that is I go really
 performs direct response okay and it's not against direct response dude we're not saying things
 that are swaying people or manipulative we're selling things that are valuable if you use them
 and I'm really good at copy and messaging it offers so I'm going to use that to my advantage
 because I've been a marketer for years and I know how to write good copy and I'm I would say I'm
 one of the best in the world at it but you make money through performance marketing which allows
 you to then have cash flow to then to solve brand so you can make a ton of money performance
 base but it's going to come down at some point because the market is going to switch or someone
 else is going to be going further than you or someone's going to spend more than you so you use
 performance marketing getting people into your offer and your ecosystem to then solve brand so
 let me condense this down you're running a load ticket offer you're getting people on high ticket
 you're growing and scaling at some point you're going to hit a plateau but if you're getting to
 the plateau you've saved money you have this amount of cash on the side that you can now use
 to deploy to fix brand so with my brand hiring a plus players getting on podcasts running events
 becoming a part of masterminds like getting your own book out there that's what brand is but you
 use the cash flow from direct response to then funnel it there and now that you have a good brand
 you have a plus leaders in your business you have good systems you have a book you have all
 these things you now use those things to make the front and better that's all I'm doing and that's
 honestly my opinion on it like it's okay to run performance marketing it's cool but it's not
 the end all be all and it will eventually fall if you don't have the right brand on the side
 yeah what do you think it what is the Jason Wojo brand so what do you think of yourself what do you
 what's your brand dude I'm a controversial dude I have a lot of videos out there that some people
 like some people don't like but my big belief is that I am a leading advertiser who has a combination
 of branding controversy that pulls in business owners and I'm very magnetizing but dude at the
 end of the day I'm the best in the game when it comes to offers and ads and growing people's
 businesses and finding loop like loopholes and finding the holes in your business and plugging
 them like I know the shit that other people don't know and people who are bigger are starting to
 realize that I'm the guy who actually knows what the hell they're he's talking about and they're
 starting to work with me because they tried all these other clowns and it's not working and then
 they're like dude this is the thing too with the whole ad space like what I'm talking about with
 my brand is I sell ads on the front end but dude it's more than ads like I go into all these guys
 businesses your sales teams trash your upsells and downsells are trash your front and
 offer could be a lot sexier you're not touching your leads fast enough you're not using your email
 as the way that you should you're not following people to events when that's going to make you a
 good amount of money like you're just doing the small things you're still focused on traffic
 and you're not focused on all the backend parts but dude if I had to condense my brand down it would
 just be like I'm an advertiser who goes really deep into your systems your sales process and your
 offers so that your ads can then work for you instead of against you and yeah dude I'm controversial
 but I'm very young I have a lot to learn I know I'm not the most mature person in the space
 but I'm doing a lot more though because I have that performance marketing cash flow that's now
 allowing me to fund and brand and that's why I'm getting the right rooms
 deal flow Jason Wage whoa Joe I can come up with a name for your brother something
 is this the most you go to these events you've been to big events who's one of the most
 impressive people that like lived up to it or maybe isn't as well known but you're like damn
 that's going to be a rock star because that is Brad Cardone for sure dude he's great and Brandon
 Dawson whose his partner is really good as well they run a very tight operation and it's very
 scalable and they really know their ship it's really impressive the Grand Cardone and then I'll
 probably say Chris Crone um Chris Crone is a great in-person speaker very motivational and he knows
 how to sell from stage his tonality as persona is just so infectious in a good way on stage it's
 very impressive and then third I would have to say that's tough man I would have to say a mix
 between Marshall Silver and Ryan Panetta those two are like neck to neck as far as having good
 events and being good on stage but Marshall Silver is very good at tapping into like the brain
 and the triggers and the emotional infactuations that gets people emotionally grabbed into an event
 like that wins every single day of the week when you hear people talk about events and you go to
 events for people listening they're like I've never really been an event person never really
 gone to events what's your perspective on go actually attending events and it what you get
 from them and what you don't get from them so the thing that I've always said is dude if you want
 to be a bigger part of the space and you want to get your name out there you want more awareness
 dude going in person and meeting new people will not just get you more awareness but will allow
 you to be a lot like more I guess you say like within the know of the community like when I wasn't
 going to events I was just person online like oh whoa Joe just runs ads he goes online but dude I
 never really realized how impactful I was in my industry until I went to a grand card on event
 and until I went to the click funnels event dude I did not realize going online for four to five
 years running ads being this direct response marketer I went to the grand card on event
 and dude I didn't realize that no joke to you I was the only person in that room who was getting
 swamped oh my god I see around I see your stuff and I was like holy crap I didn't realize that
 always I was and it was crazy dude and then I went to the click funnels one and that was insane dude
 I got approached by every other third person knew who I was and I was like when you go to events
 you build brand you take pictures with people but if you're not going to events at all right now
 when you're trying to get your brand off the ground if you go into a room with a hundred people
 and you shake a hundred hands three to five of those people are going to do business with you
 and if you go to one event a week or one event a month you be shocked and how far your business
 will go in the next 12 months I really implore people go into events because the rooms are where
 you get to be in person you get to have obviously build a relationship and dude you met them in person
 they're going to trust you you're building a thour age by being in the room so that radical
 transparency wins regardless yeah I R L baby in real life it still means something
 ha ha ha ha ha ha i want jason wojo owner of wojo media jason what's up mean we've talked a lot
 about advice other than a lot of things specific to them but when you're counseling
 younger guys and things like that well talk to me about what do you tell them how do you
 counsel them and how to lead your team and then I guess as kind of part of that what are some
 some of the routines, success routines just daily, weekly for you that keep you in that
 mind frame.
 That dude biggest thing with leading my team is that I actually don't really focus on
 just yelling at them or just like telling them things.
 I focus on setting an example.
 So do they want to be a part of an ecosystem or a team or a company where they see like
 themselves growing in the company?
 That is by being the example of a leader.
 Someone who has shown growth, someone who has really stood by them, dude, I don't do
 the whole like raw motivational junk.
 I do the, hey man, like I got your back regardless of what's happening.
 I will always look out for you over another person and you know what, like I will always
 trust you over another and I want to be the leader that you look up to inside of any company
 or any space.
 Dude, they're like my guys will literally rock with me forever because I am treating them
 as if they're family.
 That's what being a leader entails.
 At the end of the day, dude, do they look up to you and say, yo, I will fall this guy
 wherever he goes because everything, every decision he makes, I will stand by 100% regardless
 of how uncomfortable I think it is or my opinion on it.
 They will always trust me.
 And as far as like routines, man, I have a very weird routine.
 Like I wake up and I walk outside and it's not a flex, but like I have my cars out front
 and I always take a drive in the morning.
 I have to get my McLaren and take a drive and go to Dunkin' Donuts and grab a nice coffee
 and get behind the wheel and just get motivated for the day.
 That's always my morning routine.
 Like I always laugh at me when I wake up in the morning, they're like, oh, he's going
 to Dunkin'.
 It's just a joke because we do every single morning, like every morning I go.
 And I usually take a drive, dude, people, like the one thing I always realized when I was
 working for my first mentor, Greg Berry, was you're going to get the best ideas when it
 is peace and silent.
 And people don't realize that.
 That's why people say morning walks or walks on the beach.
 Dude, I get the best ideas taking my morning drives.
 Where there's silence, there's not someone sitting next to me bothering me with questions
 or in my face.
 I'm like, dude, I'm able to drive, listen to a little bit of music and just think about
 the day and think about shit because that's where I get the best ideas.
 So that's really what the morning routine came from.
 It's like, where can I, during the day, have the most peace and quiet and it's locked in
 my car driving and doing what I want?
 Speaking of best ideas, I like that.
 Good transition.
 Like, what's like your highest performing that you don't mind sharing, like headline or
 one of them that might either from its simplicity, surprise people, or maybe from its complexity,
 either one.
 The best headline.
 You mean like a good video that went viral?
 Yeah, we're just a good offer or like the good hook, like the good hook.
 Like we talked about podcast secrets or that sort of thing.
 I'll go over to.
 So one of the actual video hook and my best video that went viral was if you're not making
 10k a month, then I could take your girlfriend.
 That was a very good video that went viral, it was very funny.
 Or if you make less than 5k a month and you drive a crawl and you go to the gym, you're
 broke.
 Like that went viral too.
 So that's like good video hooks.
 The second side is what's a good headline?
 Probably the biggest one that did really well for me was like my 100 ad templates offer.
 So I was running ads for three years at that time and I took all my 100 best ads, the
 copy and the creatives and I made them templates.
 And I turned it into one of the highest quitting offers on the internet.
 It still is.
 This is very day.
 If you go on like click bank or other websites that track like conversion rates of offers,
 my offer was top 10.
 I took it from 30k to 600k in three weeks and it was a $17 PDF where I was like, okay,
 here's these 100 fill in the blank ad templates that entrepreneurs are copying and pasting
 another ad account to get better results within 15 minutes.
 That was my best headline and that offer still crushes.
 So it's just a good way to hit the fast and factuation point.
 But dude, that document is 297 pages.
 It took me forever in Canva to build it.
 It was very valuable.
 It still runs at this very day and it crushes.
 That's cool.
 All right.
 Back to the premise of low ticket is to get the lead inexpensive leads or no cost leads
 in for the other things.
 Twitter is that was that so good that you actually made money from the offer itself.
 Yeah.
 I was on that was like a 1.5x, which is not impressive to some people, but I'm getting
 free leads and book calls.
 So 1.5 on the front end on digital product at scale is a winner by phone.
 Yeah.
 And then selling high ticket in the back end.
 The row as with that was like well over a five, but it was good.
 As we close out here, Jason, what's your thought?
 Is it still fake?
 You got Facebook.
 You've got TikTok.
 You've got Twitter.
 You've got LinkedIn.
 You've got all these platforms in a prognostication on the where things might be turning up next or
 is it still just bread and butter?
 Facebook, Instagram are the gold mine.
 Yeah.
 Facebook and Instagram will always be the gold mine, but personally right now, I think that
 the future of ads over the next two years is going to be really more short form.
 So TikTok and then also like getting more qualified people is going to be filtered on YouTube
 apps.
 I feel like Facebook and IG have always been the winners, right?
 Because we always test offers on Facebook and IG first see if they're winners and then
 we moved to other platforms, but short form TikTok all day long.
 And then YouTube to get more high ticket people in Vegas and so YouTube ads for a lot of
 high ticket offers.
 Now to really condense that down, the other thing that I'm going to see a lot of is UGC.
 So UGC is user generated content.
 So getting influencers and big people in the space to push your products for you, whoever's
 willing to spend the most on the right celebrity or face is going to make more money than the
 other brand.
 So it's basically a competition for attention from and using other people's faces.
 So we've always known like influencer marketing was great, but we didn't really spend the
 amount of money that people were charging out and do it because they're charging astronomical
 prices.
 Well, dude, if you do it correctly, you will win the space.
 And I think that's a huge shift for people who are running e-com brands like low ticket
 e-com, high ticket e-com products.
 You need to have people that are pushing this stuff for you and you have to leverage their
 names.
 Yeah.
 And it's just hard for them to grasp, spending a hundred grand or shit, it could be a lot
 more than that, but a million dollars on a spokesperson.
 It's what is old as new again 40 years ago was spokesperson, whether it was Michael Jordan
 or Joe Namath.
 Now it's the same thing because they've already built awareness and popularity and you're
 just leveraging it, right?
 Yeah.
 Jason, where can everybody keep up with everything you got going on and saying up today
 with you?
 Yeah.
 They can go on Instagram at the Jason Wojo.
 If they want to apply to work with me, they can click the link in my bio.
 So at the Jason Wojo, they click the link in my bio, they can book a free demo call also
 if you are in Jacksonville, Florida, Atlanta, Georgia, Austin, Texas, Dallas, Texas, or New
 York City, we're coming to a city near you for our scale your ads events so you can just
 go to scaleyouradsevents.com forward slash the city and you'll be able to get a free ticket
 as well to see me in person.
 Next week, we'll have all that in the show notes.
 Hey, a lot of value, Jason.
 I appreciate it and admire what you're doing out there.
 Yeah, I appreciate you, bro.
 Thank you.
 Hey guys, to find us, Ryan is right.com.
 That's right, our new website for the show.
 Right about now, Jason was right today.
 We'll see you next time.
 We'll write about now.
 To listen or watch full episodes of right about now on the web, go to Ryanisright.com or
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