Weekly Marketing and Advertising News, May 20, 2022: Sonic Cheez-it

 Between Fortnite and Roblox, you know, those are the two biggest platforms and I'll say this having kids
 There's like this point where they graduate from Fort from Roblox to Fortnite like my 12 year old kind of there
 But he still kind of dips back in Roblox. It's interesting to me how
 Everyone thought that some of the trends that became
 Trends during the pandemic. We're gonna stick around forever like I kind of bounced back to
 But when the opposite happens really yeah, like the rubber bands gonna come snap back eventually because people don't want to
 Stay home and do nothing all the time
 You're listening to the radcast if it's radical we cover it
 Here's your host
 Hey guys, what's up? Welcome to the latest edition of the radcast. It's Friday
 May 20th
 2022 are weekly
 Advertising and marketing news. I'm joined my my lovely co-host Christina Gassi
 Live it in person once again. His glasses are sharp. Thank you. They help me see not in my contacts
 I'm been wearing mine occasionally. I'm supposed to I hope that my high doctor doesn't
 Watch the rest of the podcast supposed to do it once we all vouch for you've had him on at least once a week see yeah there we go. I can see
 exactly so
 Having a good week. Yeah, so far aside from I mean the weather's been beautiful, but the pollen is just thick it is
 Devastating. Yeah, it is here in Greenville, South Carolina. That's where we broadcast. Yes, the radcast
 So wherever you are whenever you are however you are
 You know, this is where you're listening. This is where we are
 Gevegas. We got a brand new park opening right outside of our location unity park if you're in green though
 And a part of the Greenville County. I'm sure the city council all listens to the podcast and they should
 Congratulations on that endeavor
 It's actually really cool. Yeah, and the client our client heirloom did some amazing
 Structures or just work. Yeah for the for the park and
 So we're proud to work with them proud of that work. So if you're in Greenville it's a big day here when we recording this
 But yeah, it's been getting warming it warming up here in South Carolina
 A lot of weird things have been happening just about the the UFOs. We had our first UFO hearing in like over 50 years
 I think
 Yeah, um
 I used to be really fascinated by UFOs and I don't know if it's just because you get older and you're like uh
 If they're real, they'd be smacking me in the head by now or like they'd be beaming us up or something but
 But I will say if you watch Rogan or you know you go down that rabbit hole of of the information it gets a little freaky like there's
 There's stuff out there. Well, now they're called what they have here. They're called uap's which stands for unidentified aerial phenomena
 So I like that we just kind of get more and more vague with it
 Instead of flying objects, they're aerial phenomena. Uh-huh sounds dirty. Yeah
 Lawyer a little uap going around around here. Hey
 Hey, oh, yeah
 I'm gonna
 Yeah
 uap going on last night. Let me tell you um
 UFOs the ding button
 Yes, give it round pause there you go unidentified aerial phenomena is uh
 Interesting, but do you believe in do you think there's other things out there? I think they're absolutely unidentified things out there
 But similarly to you
 I mean unidentified like it's an asteroid. I don't think there are aliens
 Nick what's your pen you think there's aliens out there
 Well, that's clear
 It is when I was younger. I used to think they were like you know demons or angels or something
 Yeah, you know more paranormal, but I don't know now and it doesn't affect my day-to-day life
 So until it does I don't waste too much of brain energy on it. Yeah, it's hard to know in in other serious news
 Yes, uh Taco Bell is bringing back the Mexican pizza. I'm thank you
 This is like religion here the Mexican pizza you Mexican pizza person. I am a big talkable person
 I don't do much with fast food, but Taco Bell. I'll uh rise to the occasion. Yeah, you kind of have to first when you've been drinking all night
 Late rehearsals. Oh, yeah, it's a staple Nick Mexican pizza. Yeah, you're nay
 All right
 Taco Bell in general and a okay, you know, you don't run for more cookout person
 Well, a great campaign run for the border. I think it's a little
 political age
 It hasn't aged great
 Politically incorrect, but it was the campaign
 You worked for a time
 Yeah, I think it's working in reverse now run for the border. I think you know, like
 Right, right. We'll leave that there. Yeah
 Yeah
 Mexican pizza that is all that matters coming back
 I might go have to have one. Please come back this weekend. Yeah, there are signs for it. Yeah, I
 The nacho bell got let me tell you the grande nachos
 In a pinch when you're drunk or super good. I'm a case of Dia girl
 I always go for a case of Dia. Yeah, sober or drunk
 I'm trying to remember if I've had the nachos not a little
 I think it's always good. I don't think I've consumed too much Taco Bell sober
 Even to call an eye like we've been to like some events or something in a little late and
 Yeah, you know, it didn't really eat dinner. Yeah, you know, like you had
 Some little stupid hors d'oeuvres, but like one bite of an hors d'oeuvres
 Right, right, you've had a stuffed mushroom that bean burrito sounds delicious like the delicacies of whatever's in there. Oh my gosh
 I don't ever want to know I don't ever want to know talking about unidentified
 Ariel from
 That's where it is. That's where these articles come. Let's come together
 Everything connects. Yes
 For during and after that experience
 Uh
 It's been a good week
 Hopefully you listen to the deal maker mark Evans on Tuesday. It's great marks. Yeah, awesome dude
 great episode hope everyone enjoyed that and
 Next week we have drumroll, please. Yes, pasta hanzas and Lisa lovelin
 links club NFT. This was actually one of the more practical uses of NFTs. I've seen just why I had them on
 basically it's
 grouping people I would call it like it has the promise of being
 The LinkedIn of NFTs like literally you that's a good way to put it
 You know you think about these cl these entrepreneurs or
 networking clubs where
 People like mine of people come together like B&I. Yeah, where people share leads or share information or stuff like that
 And it's not just leads and business driving but more the organization of it and they're doing it based off
 tokenization so you pay to get in the club
 You know that token can gain value
 But you're also in the club with all these people and you got training and learning that happens within it
 So I think they've got a lot of potential here. Yeah, and really smart people really enjoyed talking with them
 You can learn a lot if you're kind of listening you're kind of on the
 NFT
 Fence of what is it? How is it? Where is it worth it? Yeah, is it worth it?
 Class it as a great job of explaining it breaking it down into
 terms we can all understand and I try to make this practical for
 Ways that you might use it now and where it's going to go in the future
 Instead of you know this scarcity of bad art
 Right, right, you know and just a trend. Yeah
 We did talk about some ADD apes, but you know
 You know, there's the hook. There's the hook. Yes. No, we didn't
 Board apes 80d apes whatever
 We kept it practical about the practical use of NFT smart contracts and how
 You can use these things, but please check out the episode next Tuesday on all your favorite platforms wherever you're listening to this now
 Thanks Club NFT next week
 Speaking of clubs. There's actually a new club getting started by our favorite
 sponsor
 Bring the bills calm. They started a monthly
 Exclusive hat club where you pay a low price to get a if you're like me
 And look I'm a hot guy
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 You kind of
 Have some rotation. Yeah, but you you kind of like like having a nice fresh hat. Yeah, you know
 So they've got a new hat club ever once a month. It's like 20 bucks $22 or something
 And but these are high premium hats you get one of their exclusive hats
 They might even gain value. I can't even tell you who knows. I mean you know if you get we never know
 We can speculate. Yes
 But in all seriousness you get a fashionable new hat every month with their new membership club for $22
 And to get a fresh new hat every month and just know it's coming in the mail. Yeah, 20 dollars. That's you know
 There you go just kind of price just upgrade your wardrobe. Yeah, you know
 But uh, but here's what you can do you go to the radcast.com you click on sponsors
 You click on branded bills you get 20% off all your orders if you don't go that way
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 great opportunities there
 And speaking of great opportunities
 There are a few of holidays of notes to celebrate. Yes, May 21st
 National Armed Forces Day very important. It is very important. You got Memorial Day coming up and National Armed Forces Day on Saturday
 We salute those that serve so that we can have freedom. Can live the lives we have. Yes freedom isn't free folks
 National Armed Forces Day on Saturday tomorrow
 And ironically on the Saturday. I know it's a national bike work way for all those retailers out there
 Could you not move it like well we could bike here because we're on the swamp ride trail. Yes, yes, yes
 So in the I guess you know if you're working retail or something. Yeah, it works but like we're just celebrating Monday. Just Monday through Friday
 We're national bike work day on tomorrow May 21st and
 More importantly my favorite like you today. Yes, you know, you know, that means since you did help this list. I did I know I've been I know you
 I was trying to figure out how to say
 Can you do the little sound
 You can get the syntax but he has this little a little
 I can't do his little noise. I have friends who can but I can't
 Come on
 Do it. What does he say? Do that?
 Talk backwards. I will
 I can't do it. I'm hungry. I am
 There's hungry. I am
 You a piece there are
 You're doing great. See you got it. You just want a weird flex, but okay. Yeah
 Oh, that's what I thought
 And then May 24th National Scavenger Day. This is a warning because I'm going to do it in the office. Yeah
 Preemptive here. Yeah, there you go. Oh boy. National scavenger day
 I wait all year for it. Yes
 Well, I mean without further ado
 Trends in the metaverse
 We do have some important stories. We're getting to our news articles folks first
 This is interesting seems practical to and a good usage of
 The metaverse and the US military is building its own metaverse on May 10th to fighter pilots perform a high altitude
 proto metaverse experience
 That's sounds quite complex, but a few thousand feet above the desert of California in a pair of bearcute 540 jets
 They don't custom AR headsets to connect to a system that overlayed a ghostly glowing image of a refueling aircraft craft
 flying alongside them in the sky
 One of the pilots then performed a refueling maneuver with the virtual tanker. This is cool and
 You know we talked about this pre episode
 The first like I remember of like simulation stuff like this was literally on the PC like 20 years ago
 Maybe 25 years ago
 Flight simulator
 There was like literally every button was exactly. It was complex as shit and
 I remember like my dad's PC having was like the only game on there
 And I'm like, oh god, and I couldn't even get off the freaking
 I couldn't get off the ground like crashed every time and it would
 He'd had like some backhanded like smart-ass thing that it would too. I was like yeah, congratulations
 You didn't make it off the the landing strip. I'm like, oh, thank you very fucking much
 Yeah, there was no the kid. I was like, you know, just like smack in the screen going you know because it was like literally every button was like
 So complex like q RT to get the
 Elbow and I'm like, I'm like, oh, I remember like you're almost getting it and then
 Crashing at the end of the thing and it going, oh congrats. You didn't make it off the runway. I'm like, oh, it's smack you
 I'm gonna get back at that thing in the metaverse. There you go
 But now this is practical so
 Metaverse related ideas are already part of some of the latest military systems the high tech helmet for the new F-35 fighter jets
 for instance include an augmented reality display that shows telemetry
 Very tough words like
 Data and target information on top of video footage from around the aircraft
 Okay, this makes a ton of sense again back to like the Mars example like simulating things of importance in the real world and doing it and having that
 Three-dimensional experience totally get it
 I'd like to get up in the military metaverse. Yeah, and it's not night or fortnight
 Only that's quite this real and it's I mean it's safer and I would imagine that you know
 It's got to be cheaper, right? Like once you get the initial technology down
 I would think it would be cheaper to to train and you know
 Not as much of a liability and not as much of a threat. I mean, hopefully
 Mm-hmm knock on wood. I know it's like metaverse. You can be able to like get hurt in the metaverse like really hurt
 Some idiot will figure it out. Someone will find out you like
 There's shockers that aren't you like it's a long-term effect seven or whatever
 Yeah, it's like on your finger and you're like you're in there. Don't don't go in that
 You know the back room there you're shocked
 Like a shot collar with the dog. Yeah, exactly, but this is cool. Yeah
 Um, good-fined. Thank you US military
 Building its own metaverse go check it out at wired
 Wired.com appreciate the article from them
 What we got next here
 The fortnight creatives creator economy represents the future of the metaverse brand activations
 So fortnight creative is becoming a hub for metaverse brands
 And the demand has pushed companies to look beyond epic games the developer of the title to reach audiences
 Just like the world it emulates the metaverse is constantly changing meaning epic games has to continuously provide relevant
 And exciting activations within fortnight if it wants to compete with other platforms like Roblox
 While the number of agencies and independent creators working within fortnight creative is growing epic games
 Uh, they're they internal team still dominate much of the branded space to handle this influx of projects
 The developer has partnered with a number of independent creators including alliance and zen studios
 Yeah, this I mean between fortnight and roblox, you know
 Those are the two biggest platforms and I'll say this having kids
 There's like this point where they graduate from fort from roblox to fortnight
 Like how 12 year olds kind of there, but he still kind of dips back in roblox
 Like when he's 1314's probably all fortnight
 But it's the two places where these things are able to be branded and brought to life most
 I don't know holistically because of the scale because they're
 Already built into the gaming platforms right and what's interesting to me with this is
 That they're using smaller agencies to market themselves thought that was
 Kind of fascinating for those of us that work for
 Which agencies the big dogs are still
 Options, that's right. It's pretty cool. It's gonna be interesting
 fortnight has a
 Makes sense to me because you're getting to an older audience. Yeah roblox to me
 I still don't know a 20-year-old is playing roblox like so some of the and I get marketing to the youth, but like
 You got to talk with the parents at some point, right? Yeah, and I'm only on there because I'm in the business, but right the fortnight
 It makes a little more sense because the age range is so wide. Yeah people that pay fortnight totally
 Just don't know why they've got multiplayer on that though my kids
 Hate that it's like all at one screen and you got one player you gotta get multiplayer on that thing fortnight
 Come on
 And then we have the Belgian Museum tokenizes million euro masterpiece to allow its fractional ownership
 The Royal Museum of fine arts and twerp or KMS K.A in Belgium is working with two blockchain companies to tokenize
 Carnival debinch a million euro painting by Belgian artist James Ensur to allow everyone to become a co-owner of the masterpiece
 The two centuries old museum has partnered with blockchain companies Ruby and tokeny to tokenize the masterpiece on the polygon blockchain using tokenies
 Compliant ERC 3643 based security token
 The KMS K.A is the first European museum to tokenize the masterpiece to democratize art investment
 While the art industry has been traditionally dominated by wealthy individuals the KMS K.A says it aims to make masterpieces more available to the masses
 By offering fractional ownership
 interesting and
 Not surprising. This is great. You know, I mean, so you know to break down all the the hoop of jargonies
 Let's call it the Mona Lisa
 And every you know obviously the Mona Lisa is owned by a very wealthy person
 Doesn't want to share ownership, but let's say they did
 And you wanted 10,000 people to own a fraction of the Mona Lisa
 You can create these smart contracts tokenize it so that you're sure. Yeah, you're holding in it's kind of like by stock and it really is
 You know, it really is and it's cool because people think you know art as this kind of old
 archaic dying thing and this is I think a really cool way to revitalize it and
 Make people feel like they can be involved in it. And it's not just stagnant. I don't speaking as an artist
 Maybe we should just turn the agency into like
 Painting things and tokenizing it. I'd be all about it
 In F.T. My comedy. I know this artwork behind me that we created marketing. It's there you go
 This could be yours for 10,000 exactly or at least part of it part of it. We'll cut off one quarter for you
 You mean eight owners for it. Yes. We're we'll
 Fractalize it
 Oh, no in all seriousness. It seems like a practical use for it. And this is where smart contracts are headed. So
 It's cool. Even though it's the Belgian museum. Yeah, you know, 200-year-old museum
 Pretty interesting. They're getting hey Europe would do it first. Yeah, of course. Yeah, anything first
 Um, this was fun, right
 Cheeset taps Pandora to produce so sonically
 Socially, I really wanted to say
 Sonically aged cheddar crackers. All right, so what does that mean?
 Cheeset produced sonically aged cheese for its crackers with the help from music
 Service Pandora, according to news release that you have aspired by 2019 study that found aging cheese with
 Hip-hop music affected the final products taste and smell in a wild
 Cheeset tap Pandora to create songs that shared qualities with those used in the research to experiment on its own snacks over a six and a half month period
 It's wild
 For consumers interested in the types of snacks used to age the cheese
 Cheese campaign includes a playlist on Pandora
 This is fascinating to me right is and
 Is it all in the head?
 It doesn't real. I think they did a study where you they actually like
 Sound can because it's sound waves right and it's in the air
 Actually affects like can affect the aging process. Yeah
 So you're put who knows I mean maybe it is again like but if it's again like it's got me
 So the marketing works Nikki buying this
 Sound waves micro waves
 5G man. It's messing with our brains
 Haha. Yeah, you know
 I need to do a blind taste test right to it's cool really know what the partnership is me
 The playlist and all that but
 Whether or not it really impacted the taste of the cheese um, yeah
 You know, but you're gonna end up with some guy that's gonna be like it does the same and some guy that's gonna like
 No, it's totally different like coconut Pepsi. Yeah, like do they taste different do they
 And now I'm talking Pepsi absolutely taste different you can give me a triple wine taste test and I would see the maybe the cheese taste different
 It's all I'm trying to say maybe I'd have to taste cheese. They'd been sonically
 And then son of the age to have it
 And after you eat all of your cheeses you can get on your peloton maybe
 But peloton ad spending plunged as new users Wayne or so the article says
 Peloton you in it
 Peloton spent
 Million dollars on advertising across all platforms in 2021 a 300% year-on-year increase according to a new media radar report
 The fitness companies ad strategy had shifted considerably so far in 2022 with ad investments down
 22% to 47 million in the first quarter. This is interesting because they
 After Covid happened everyone wanted a peloton and they really hit the ground running and ran a little bit too fast
 Yeah, your eggs in one basket. Yeah, I think
 I still think there's hope for this like I know they've tanked pretty hard and I'm not saying
 They've had some challenges with some of their advertising some of the good stuff
 Yeah, and if they can and I think they've turned the corner on most of that. Okay, I mean they can get all that in order. I still think
 It's interesting to me how
 Everyone thought that some of the trends that became trends during the pandemic we're gonna stick around forever like
 We kind of bounced back to when the opposite happened really. Yeah, like the rubber bands gonna come snap back eventually
 Because people don't want to stay home and do nothing all the time right and only work out
 Now at the same time I think there's a place for this because you can't always get to the gym and to have a
 More tailored experience with live interaction. Yep again
 But again, whether or not the growth that they had it was sustainable was clear that it was I mean 300% to
 Invest all of that based on one year and a very weird circumstance that doesn't seem like the wisest
 Well, I can't fault them for spending more
 It's just what where was the
 What was the cutoff? You know like how much more right, you know, whether it should have been 300%
 I don't know, but I think they were wise to
 Spend more in the moment while they had that moment in time people are home to max to maximize
 You know where the market was gonna be sure, but the reality was it was gonna slow down so and and
 How many hardcore
 Decisions did they make that they couldn't scale back once the reality set end of the day that that's I think the key here
 Right
 Where's the actual loss?
 Yeah, because like in marketing. It's all about headroom and headroom is
 Okay, with whatever on product. I'm selling in any whether it's B2B or B2C
 What is the truly available market? Yeah, you know and because it hits at some point
 And you can create more headroom with pivots and different things like that, but it
 There's a scalable market for everything at the end of the day
 And they might have outkicked their coverage a bit with whatever that might yeah total yeah addressable
 Opportunistic audience was gonna be right, you know, like how many people was it one in ten that are willing to have a
 Like really yeah, really and they put money behind assuming it was gonna be one and four
 You know, right you we don't know
 See all that data to know like return ad spin and things like that and addressable market, but
 We'll see where peloton goes. I still like the notion. I do too
 And it's cheaper than like interactive and like I want I don't have one, but it's been on like by
 I don't know if I didn't live in a studio apartment. I would have one. I won't win so bad
 I like the treadmill or something like sure and he's might like yelling at me
 Run faster, right, right
 Like the drill sergeant to come on, you know, I can yell at me and like tell me not to give up on that
 Right, push yourself by there. Yes, yes, they're like you're at you're a worse you're it
 You're only get five degree of difficulty. You need to ramp this up all for
 So we know what we need at least a 10% decline for five more minutes and they can control it from their side
 Oh, that'd be brutal. Oh, yeah, there we go. Now we'll start our own
 Yeah
 Yeah, and then they get like the mirror thing and they start like you know put me in chokehold with the uh
 With the bars
 I don't know
 Just all motivation, you know, sure in the day. Okay
 Moving on
 Whatever motivates you twitter boards as it will enforce the merger agreement despite Elon Musk latest moves of this week
 Musk has been uh
 Pushing back on all the bots and yeah, making noise. I think he's just trying to reduce the prices what I get this
 I think he's trying to maybe get leverage for that. I mean he may walk away, but he's got a billion dollars
 He's got a billion reasons not to hey you're not wrong
 Do you think if he did walk away? He'd start his own
 Plot boy. Yeah, I think so probably that's why I'm wondering if he's learned again
 I don't know how much data he's been getting or what he has or hasn't seen
 He's gotten something that will help him right launch his own and maybe that's cheaper than
 Yeah, you know stay staying where he's at. I don't know
 Something tells me this is all
 Jockey and it still ends up happening. Yeah, but he tweeted. Yes. I don't know if you saw it
 He said if I die under mysterious circumstances. It was nice knowing you
 It's like
 That's interesting. I did not see that he's such a troll. He's such an internet troll
 Yeah, he maybe he's seeing UAPs or something maybe
 Maybe he's they can charge of all them who knows
 So that's wildly fascinating
 Then Pepsi pizza hut put soccer fans in Paul Pogba's shoes with AR game
 Pepsi is teaming with young
 Young brands chains pizza hut and KFC for activations related to soccer star Paul Pogba as the UEFA champions league competitions near its close
 Together with pizza hut and production firm tool of North America
 The soft drink marketer developed an augmented reality which is AR for those of you who don't know
 Mobile game and the runner genre that puts players in the shoes of Pogba as he dribbles the ball and slides under obstacles to obtain points
 Soccer continues to hold a significant place in PepsiCo sports
 The company has been a partner of the UEFA championship league since 2015 and is currently sponsoring with this division
 To extend through 2024
 This is interesting because you buy the product and you get that's the only way you get access to the game
 I'm there, you know, so it's a lot of cross-marketing
 Which I always think is interesting when you pull a an athlete or a celebrity in with multiple brands
 In order to access that you got to buy the product score with Pogba
 You know, this I love the the application school. Yeah, I get it. I'm just so
 Like if that's I guess if that said LeBron James, I'd like turn my I'm not a soccer guy
 Sure, sure, like go. I gotta like get my head out. I don't know how big soccer is. Yeah, someone's gonna
 You never leave DM me and go
 You don't know hotness. Oh my god. Yeah, and he's he's like a top one for the he's up to trade
 I believe in 2024 which is part of why they're doing this and this is his first
 video game
 So a lot of interesting stuff going on there is and
 You know, we've been talking a lot about AR and all those experiences, so thinking it more accessible
 Yeah, once again
 You know
 Pepsi and pizza hut
 Which are very American very American brand brands
 I think
 It's interesting. I've been hearing you know soccer's getting more traction in the US and I guess it is like you know less and stuff like that
 but like
 It's still just so we just still feel so dominated by football like even American football right and lastly when we talked about
 You know different platforms that are only allowing streaming for certain games
 I do think that we're gonna see more of a you know
 Shift in western culture and in the United States towards soccer or European football. Yeah
 This is one of those like when I had to see these out
 I want to go try them out before I could talk about them because I go like on service. It feels cool
 Feels nice. Yeah, then I want to just go see how chit-chat is like if it's like really a good experience
 Right, right just fills gimmicky you know, right or cheap. Yeah, totally
 Um
 So we'll see maybe I'll go get in and talk with shoes. There you go. Yeah, let him walk around my shoes for a day
 Something like that if these shoes were talking. What was that song?
 These boots are made for walkin. There we go. It's made for walking or they're talking shoes were made for talking
 See I think it's better these shoes are made for talking baby
 If these shoes could talk
 man
 Just kicking it um
 Product placement. Oh, yeah, I saw this
 Be our last article of the day. Sounds good. Product placement is going to take over your favorite show
 So okay, here's what's happening people I read one more line from this but
 The audiences might not notice
 No or ideally notice but just enough
 Product placement is a 23 bill
 Billion dollar industry that's growing
 Traditionals these deals are worked out before shooting sometimes eight months in advance
 And involve someone on set making sure the product looks just right
 Though details are sparse amazon's virtual product placement tool which we talked about a couple weeks ago
 It's still a beta being used
 In a slate of amazon originals including
 Tom Clancy's Jack Ryan and that's where they drop it in after the fact. That's what she's headed. Yeah, it's cool
 Nick drops in product placements on a lot of our videos
 Thank you as we discuss one of the many services we offer. Yes, I'm like
 Make this office bigger Nick. Okay, I doubled it
 We need to look bigger it's only six thousand but make it 12,000 square feet double it in the background
 No, but
 Look people don't like to be at advertised to anymore. Mm-hmm the the effectiveness of
 He used the words traditional digital traditional digital ads. Just quite met in it's own right
 um
 People just it doesn't have the impact that it had ten years ago and so
 But brands need to get those impressions and product placement is a natural
 It's always been around forever. So I have soap operas and everything's like that
 That's where that came from. It was just the commercials
 It was actually a box of soap like on the counter with the woman again the kitchen. Yep, and
 This is gonna be even more prevalent. I think as marketers look for ways to kind of break through and still stay in the know
 When traditional ads and placements don't have the you stop performing the way they used to yeah, and so
 It's and it's gonna be fascinating with CGI and stuff like the dropping it in what where things go right right? It's gonna be like
 Who can name what was dropped in after the fact totally fun and I'll trivia question Nick that be a good game
 We could play
 Nick can you spot the CGI
 Ha
 Little trail of digital artifacts gonna look perfect. Yeah, I represent it accurately
 That cocaine's kind of floating on the table and instead of sitting on it
 Well, and even like if there are these when they're released in other countries
 They have to change the restaurants that are driven by because they might not have them in that specific country
 Yes, very interesting. Well, it's kind of like right now like I'm sitting here
 And you know, I could be talking about a lot. I knew if they were sponsor, but it's just sitting here like you
 Free advertising
 See that copy and this is this would be an example through watching the video of
 That was free the next one's not complimentary. Yeah, that's right complimentary
 Nothing's free. Nothing is free. No such thing as a free lunch here on the right cast
 But we could sponsor one we could with your help
 Any final words are
 Christina sponsor us. Yes, all I got yes. Yes. Yes
 Yeah, I mean look it's it's for women. I mean, I you're a woman. I'm drinking it, but you know you like these
 Yeah, my friends you drink them too. They'll post them on their stories
 And I'm like I'm trying to get them to sponsor us. There we go
 You might even try some of those other products, you know, yeah. Yeah, all their nutrition. It's all good
 That's all I got final words for the weekend. Yeah
 Nope, Nicholas anything found words
 Yeah, yes, we did you got a great line up too
 Um, the queen of water. Yeah
 She's so cool. Yes
 Queen of elixirs there it is. Yeah, that'll be the teaser when we mention more than that
 Tracy
 Tracy dues
 She was great looking forward to that that's coming up in a couple weeks and look out for links club NFT next week
 With Costa and Lisa
 You know where to find us the radcast.com search for NFTs you find all the the highlight clips from every NFT clip
 We've ever done our search bar is amazing. You can learn a lot just getting the highlight clips from any topic
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 Product placement. Product placement. Yes, Palatine. I'm at Ryan off for them on channels for streaming. I see Ryan off
 We'll see next time
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